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A Comparative Analysis of the Sports Sections of Jutarnji list and Večernji list, Before and During the Coronavirus Pandemic
No full textPandemija koronavirusa pogodila je 2020. godine cijeli svijet pa tako i svijet sporta. Sva su velika sportska natjecanja ili otkazana ili odgođena za sljedeću godinu, a sportaši i sportašice morali su pronaći novu motivaciju tijekom ovoga teškog razdoblja. Sportskim je novinarima također to bila velika promjena jer je potraga za vijestima bila teža. Tada je bilo manje vijesti, manje se izvješćivalo s utakmica, ali bilo je i manje intervjua s igračima. U radu se analiziraju glavna obilježja izvještavanja u dvojima hrvatskim dnevnim novinama Jutarnjem listu i Večernjem listu, usporednom analizom sportskih rubrika u tim novinama prije i tijekom pandemije koronavirusa. Istraživanje je pokazalo da je tijekom pandemije koronavirusa bilo značajno manje tekstova nego što je bilo prije pojave koronavirusa te da se smanjio broj autora, ali i novinskih formi.In the year 2020 the coronavirus pandemic hit the whole world, including the world of sports. All major sports competitions were either canceled or postponed for next year, and athletes had to find a new motivation through this difficult period. Sports journalists also underwent a big change because the search for news was difficult. There was less news, less coverage of the matches, but there were also fewer interviews with the players. The paper analyzes the main reports in the two Croatian daily newspapers Jutarnji list and Večernji list, by comparing the news before and during the coronavirus pandemic. The research showed that during the coronavirus pandemic, there were significantly fewer texts than before the outbreak of the coronavirus, and that the number of authors and newspaper forms decreased
Analiza odabranih gerilskih kampanja na hrvatskom tržištu
No full textGerilski marketing koristi sve elemente marketinga tako da prepoznaje njihovu učinkovitost u određenim uvjetima te uspješne elemente maksimizira, dok manje uspješne elemente svodi na minimum. Uz to, prepoznaje dobre prilike i rješava probleme te je i ekonomičan jer umjesto velikog budžeta koristi dobre ideje i uloženi trud. Gerilski marketing karakterizira faktor iznenađenja koji nastaje primjenom novih kreativnih načina vođenja marketinške kampanje uz svrsishodno korištenje svih kanala kojima se može prenijeti marketinška poruka, kao i dobro kombiniranje raznovrsnih komunikacijskih sredstava u svrhu postizanja njihovog sinergijskog djelovanja. Predmet istraživanja odabrani su primjeri gerilske marketinške komunikacije na hrvatskom tržištu, s posebnim osvrtom na provedbu gerilske marketinške komunikacije i analizu financijskih rezultata, i to na primjerima kampanje Zagrebačke pivovare („Počeši s razlogom“) i Erste banke („Vjeruj u sebe“). Za ispitivanje problema istraživanja provedeni su dubinski intervjui i anketa kojom se ispitivala upoznatost potrošača s gerilskim marketingom i mišljenje o navedenim kampanjama. Obje kompanije koriste i komunikacijske elemente i glavne čimbenike gerilskog marketinga, što je potvrđeno provedenim dubinskim intervjuima. Potrošači nisu izvijestili o pojavi utjecaja kampanja na njih kao potrošače, dok financijski aspekti kampanje „Počeši s razlogom“ donose zaključke kako je kampanja imala značajan i snažan utjecaj, dok financijski pokazatelji kampanja, posebice kampanje Zagrebačke pivovare ukazuju na utjecaj na ponašanje potrošača.Guerrilla marketing uses all elements of marketing to recognize their effectiveness in certain conditions and maximizes successful elements, while minimizing less successful elements. In addition, it recognizes good opportunities and solves problems and is economical because, instead of a large budget, it uses good ideas and hard work. Guerrilla marketing is characterized by a surprise factor that arises from the application of new creative ways of running a marketing campaign with the purposeful use of all channels through which the marketing message can be transmitted, as well as a good combination of various means of communication to achieve their synergistic effect. The subject of the research are selected examples of guerrilla marketing communication on the Croatian market, with special emphasis on the implementation of guerrilla marketing communication and analysis of financial results, on the examples of the campaign of Zagreb Brewery ("Start with a reason") and Erste Bank ("Believe in yourself"). To examine the research problem, in-depth interviews and a survey were conducted, which examined consumers' familiarity with guerrilla marketing and their opinion on these campaigns. Both companies use both communication elements and major guerrilla marketing factors, as confirmed by in-depth interviews conducted. Consumers did not report the impact of campaigns on them as consumers, while the financial aspects of the "Scratch for a Reason" campaign conclude that the campaign had a significant and strong impact, while financial campaign indicators, especially Zagrebačka pivovara, indicate an impact on consumer behavior
Analysis of tourist offer and potential for tourism development in the Federation of Bosnia and Herzegovina
No full textUnutar ovog završnog rada obrađena je tematika turizma u Federaciji Bosne i Hercegovine te mogućnosti za razvoj istog. U radu su predstavljene ključne teorijske odrednice potrebne za razumijevanje tematike, a zatim je analizirano trenutačno stanje turizma. Spomenuta analiza je temeljena na različitim statističkim analizama, kao i na provedenom istraživanju, odnosno intervjuu s poduzetnicima, a koji su dali uvid u realnu situaciju te prijetnje i prilike koje postoje u turizmu. U pretposljednjem dijelu rada, autor na osnovu svega navedenog predstavlja najbolje potencijalne načine razvoja turizma i smjerove djelovanja. U posljednjem dijelu smješten je osvrt na cjelokupan rad, kao i analiza, istraživanje i primjena teorijskog koncepta u praksi, a sve s ciljem pronalaska najboljih načina za razvoj turizma.In this final paper, the topic of tourism in the Federation of Bosnia and Herzegovina and the possibilities for its development are discussed. The paper presents the key theoretical determinants needed to understand the topic, and then analyzes the current state of tourism. The mentioned analysis is based on various statistical analyzes, as well as on the conducted research, ie interviews with entrepreneurs, which provided insight into the real situation and the threats and opportunities that exist in tourism. In the penultimate part of the paper, the author, based on all the above, presents the best potential ways of tourism development and directions of action. The last part contains a review of the entire work, as well as analysis, research and application of the theoretical concept in practice, all with the aim of finding the best ways to develop tourism
Business analysis of mini brewery's activities in Croatia
No full textPojam zanatskih, ili craft piva u Hrvatskoj predstavlja relativno novi pojam. Ako bi se promatralo svjetsko tržište zanatskih ili craft pivovara, opisani pojam poznat je već jako dugo. Međutim, pokret zanatskih piva u Hrvatskoj je tek posljednje vrijeme proširio jedan sasvim novi stil života, a zanatska piva svojom kvalitetom i novim pivskim stilovima osvajaju sve veći broj obožavatelja. Kontinuirana poslovna analiza djelatnosti minipivovara u Hrvatskoj osnova je opstanka poduzeća koja se bave istom djelatnošću. Polazeći od činjenice kako je domaći pivarski sektor vitalni čimbenik gospodarstva, cilj završnog rada jest analizirati djelatnost minipivovara u Hrvatskoj kroz poslovnu analizu i dostupne izvore podataka o industriji minipivovara. Na temelju provedenog istraživanja te analize podataka u ovom završnom radu želi se prikazati pokazatelje poslovanja za male pivovare kroz analizu istih u odnosu na cijelu pivarsku industriju i naravno, u odnosu na mala i srednja poduzeća u Hrvatskoj. Također, dobiveni rezultati istraživanja koristit će se kao preporuke za daljnje djelovanje u djelatnosti.The term craft beers in Croatia is a relatively new term. If look at the world market of craft or craft breweries, the described term has been known for a long time. However, the movement of knowledge of craft beers in Croatia has only recently expanded a completely new lifestyle and beer, which with its quality and new beer styles conquer all a larger number of fans. There are different methods of analyzing the microwave market in Croatia. Business analysis of the activity of mini breweries in Croatia is the basis for the survival of companies engaged in the same activity. Starting from the fact that the domestic brewing sector is a vital factor in the economy, the aim of the final paper is to analyze the activity of mini breweries in Croatia through business analysis and available sources of data on the mini brewery industry. Based on the conducted research and data analysis, this final paper aims to present business indicators for small breweries through their analysis in relation to the entire brewing industry and, of course, in relation to small and medium enterprises in Croatia. Also, the obtained research results will be used as recommendations for further action in the industry
The growth potential of the Domino's franchise in the Republic of Croatia
No full textU franšiznom poslovanju tvrtka licencira svoje zaštitne znakove i dokazane poslovne metode drugima u zamjenu za određenu cijenu, odnosno postotak bruto prodaje ili fiksnu naknadu. Tvrtka koja licencira svoje zaštitne znakove i metode naziva se davatelj franšize, dok se pojedinac koji plaća upotrebu zaštitnih znakova i metoda davatelja franšize naziva primateljem franšize. Franšizni lanac brze hrane Domino's, svoj prvi restoran otvorio je u Zagrebu 2020. godine pa se samim time postavilo pitanje njegove uspješnosti na hrvatskom tržištu. Iz tog razloga, svrha završnog rada bila je prikazati stanje franšiznih lanaca brze hrane u Republici Hrvatskoj. Što se ciljeva tiče, kao jedan od ciljeva bio je postaviti i analizirati teorijski okvir franšiznog koncepta kao strategije rasta, kao i trendove u području brze hrane s naglaskom na Republiku Hrvatsku. Također, kao cilj postavlja se analiza potencijalnog uspjeha franšiznog lanca Domino's na hrvatskom tržištu te je provedeno istraživanje, odnosno anketni upitnik. Cilj istraživanja je bio saznati iskustva ispitanika s franšiznim restoranima brze hrane, a kao cilj se postavlja i saznavanje njihove percepcija, odnosno mišljenja o potencijalu širenja lanca brze hrane u Republici Hrvatskoj, s naglaskom na franšizni lanac Domino's. Samo istraživanje anketnim upitnikom provedeno je putem društvenih mreža, a u istraživanju su sudjelovala 184 ispitanika. Shodno navedenome, svrha istraživanja bila je dati preporuku lancu Domino's o njihovom proširenju na neka druga mikrotržišta, odnosno proširenju ponude, kako u Zagrebu, tako i u Republici Hrvatskoj. Pokazalo se kako ispitanici imaju pozitivan stav o brzoj hrani te da su najprivrženiji franšiznom lancu McDonald's. Također, gotovo polovica ispitanika predviđa uspjeh lanca na hrvatskom tržištu, a zamijećeno je i da su ispitanici otvoreni prema novim sudionicima tržišta na području brze hrane pa navedeno predstavlja svojevrsnu osnovu za otvaranje dodatnih lokacija. Naposljetku, hrana zapravo čini manje od 15% svih franšiza u Republici Hrvatskoj, a navedeno rezultira poprilično uskom nišom za uspjeh poduzeća. Također, tradicionalni restorani povremene i brze hrane u kojima se hrana poslužuje za stolovima zabilježili su nagli pad u slučaju mlađe populacije, a gdje Domino's može iskoristiti priliku s obzirom na svoj način poslovanja, odnosno pružanja usluge.In franchising, a company or legal entity licenses its trademarks and proven business methods to others in exchange for a certain price, ie a percentage of gross sales or a fixed fee. The company that licenses its trademarks and methods is called the franchisor, while the individual who pays for the use of the franchisor’s trademarks and methods is called the franchisee. The fast food franchise chain Domino's opened its first restaurant in Zagreb in 2020, so at the same time the question of its success on the Croatian market was raised.
For this reason, the purpose of the final work was to show the state of fast food franchise chains in the Republic of Croatia. As for the goals, one of the goals was to set and analyze the theoretical framework of the franchise concept as a growth strategy, as well as trends in the field of fast food with an emphasis on the Republic of Croatia. Also, the goal is to analyze the potential success of the Domino's franchise chain on the Croatian market, and the research, ie the survey questionnaire, has been proven. The aim of the research was to find out the experiences of respondents with franchise fast food restaurants, and the goal was to set and find out their perception, ie opinion on the potential of expanding the fast food chain in the Republic of Croatia, with emphasis on the Domino's franchise chain. The research itself, with a survey questionnaire, was proven through social networks, and 184 respondents participated in the research. Accordingly, the purpose of the research was to give a recommendation to the Domino's chain on their expansion to other micro markets, ie the expansion of the offer, both in Zagreb and in the Republic of Croatia. Respondents were found to have a positive attitude about fast food and to be most attached to the McDonald's franchise chain. Also, almost half of the respondents predicts the success of the chain on the Croatian market and it was noticed that the respondents are open to new market participants in the field of fast food, so this is a kind of basis for opening the additional locations.
Finally, food actually makes up less than 15% of all franchises in the Republic of Croatia, and this results in a rather narrow niche for a successful company. Also, traditional occasional and fast food restaurants where food is served at the tables have recorded a sharp decline in the case of the younger population, where Domino's can take the opportunity given its way of doing business, ie providing services
Media trust and the possibility of changing the habits of the media audience
No full textU ovom se radu prikazuje odnos između medijske publike i medija te daje se pregled
recentnih istraživanja povjerenja publike u medije. Rad se temelji na pretpostavci da
je trenutna razina povjerenja u medije u Hrvatskoj vrlo niska i da je ona posljedica
tehnološkog razvoja i modernizacije medija te popularizacije društvenih mreža.
Tehnološkim razvitkom dolazi do promjena navika medijske publike koja se dijeli u
nekoliko medijskih generacija te je svaka generacija sklona određenoj vrsti medija.
Kvalitativnom metodom strukturiranog intervjua s glavnim urednicima renominiranih
hrvatskih medija, nastoji se utvrditi koji su uzroci nepovjerenja u određene medije te
moguća rješenja koja bi dovela do promjene i promijenila navike medijske publike. U
zaključku rada iznose se mogućnosti i preporuke kako bi medijska publika mogla
steći više povjerenja u medije.This paper presents the relationship between the media audience and the media and
provides an overview of recent research on public trust in the media. The paper is
based on the assumption that the current level of trust in the media in Croatia is very
low and that this is a consequence of technological development and modernization
of the media and the popularization of social networks. Technological development is
changing the habits of the media audience, which is divided into several media
generations, and each generation has a preference for a certain type of media. A
qualitative method of structured interviews with the main editors of renowned
Croatian media sought to determine the causes of distrust in certain media and offer
possible solutions that would lead to a change and change the habits of the media
audience. The conclusion of the paper presents the possibilities and
recommendations so that the media audience can gain more trust in the media
The Emigration Problem of the Population of the Republic of Croatia: Opinions of Emigrants about the Causes and Consequences of Emigration
No full textCilj ovog završnog rada bio je proučiti povijest i problematiku valova iseljavanja stanovništva Republike Hrvatske koji neprestano traje već desetljećima. Rad polazi od činjenica da loša ekonomska i/ili politička situacija od prije Prvog svjetskog rata potiče hrvatski narod na napuštanje svoje zemlje. Pregledane su demografske mjere 14. Vlade Republike Hrvatske i komuniciranje mjera. Napravljen je pregled medijskih objava o ostavci bivšeg državnog tajnika u Ministarstvu za demografiju, obitelj, mlade i socijalnu politiku, Marina Strmote. Za potrebe pisanja rada, provedeno je istraživanje čiji je cilj bio istražiti razloge masovnog iseljavanja stanovništva Republike Hrvatske. Nastojalo se ispitati iz kojih dijelova Hrvatske ljudi najviše emigriraju, u koje države odlaze, iz kojih razloga te smatraju li kvalitetu života boljom u inozemstvu od one u Hrvatskoj. Za istraživanje je korištena kvantitativna metoda, provedena je anketa u kojoj je sudjelovalo 1048 hrvatskih emigranata. Analiza je pokazala da je najveći razlog emigracije nada u bolju budućnost za njihovu djecu i njih same. Veliki dio ispitanika također je naveo da su emigrirali iz raznih političkih razloga, ali i da su vodeći problemi bili premali prihodi i nezaposlenost. Najveći broj ispitanih iselio je s područja istočne Hrvatske.The purpose of this thesis was to study history and problems of emigration waves of the population of the Republic of Croatia that have been ongoing for decades. The thesis starts from the fact that poor economic and/or political situations, present before the beginning of World War Ⅰ, have been forcing Croatian people to leave their homeland. Demographic measures of the Fourteenth Government of the Republic of Croatia and communication of those measures have been reviewed. The thesis also contains a review about media announcements dealing with the resignation of Marin Strmota, the former State secretary of the Ministry of Demographics, Family, Youth and Social Policy. For the purposes of writing this thesis, a survey was conducted. The survey’s main goal was to examine the mass emigration causes of the population of Croatia. An effort has been made to examine from which Croatian regions the majority of the population emigrates, which countries they emigrate to, the reasons for emigration, and whether examinees find the quality of life better in the emigration than in Croatia. A quantitative method was used for the research; a survey that included 1.048 Croatian emigrants was conducted. The analysis showed that the most significant reason for emigration was hope for a better future for their children and themselves. A great number of examinees stated that they emigrated because of various political reasons, but also due to small incomes and unemployment. Most of the examinees emigrated from Eastern Croatia
Analiza učinkovitosti kriznog komuniciranja u uvjetima COVID-19 krize na primjeru tvrtke Ericsson Nikola Tesla d.d.
No full text„Bez krize nema ni izazova. A bez izazova život postaje rutina, lagana smrt.“ izjava je poznatog genija, Alberta Einsteina. Organizacije koje su se spremne uhvatiti u koštac s krizom i promjenama jačaju, a one koje nisu, slabe. Upravo ovaj izazov stavljen je pred mnoge organizacije kada se pojavio virus COVID-19 i kada je započela kriza koju će pamtiti cijeli svijet. U krizi, krizni je menadžment taj koji mora biti sposoban baviti se krizom i pojedinim negativnim učincima koji mogu ugroziti preživljavanje organizacije. U ovako turbulentnoj i neizvjesnoj okolini, s brzim i radikalnim promjenama, i strategijsko upravljanje ljudskih potencijala od presudne je važnosti. Za vrijeme krize kod zaposlenika, koji su najosjetljiviji dio organizacije, javljaju se različite negativne emocije i misli. Na kriznom menadžmentu je da uz pravilno vođenje i dvosmjernu kriznu komunikaciju prebrodi krizu sa što manjim gubicima i negativnim posljedicama za poslovanje i zaposlenike. Cilj je ovog rada definirati pojmove poslovne krize i kriznog komuniciranja sa zaposlenicima kao funkcije upravljanja ljudskih potencijala, analizirati kriznu komunikaciju internog Kriznog stožera „Ericsson Nikola Tesla d.d.“ te istražiti njezinu učinkovitost na smanjivanje negativnih emocija i misli koje su zaposlenici kompanije imali za vrijeme COVID-19 krize. Za potrebe istraživanja proveden je intervju s članicom Kriznog stožera tvrtke te je na uzorku od 107 zaposlenika provedena anonimna anketa. Rezultati istraživanja dokazuju da se kvalitetnim radom internog Kriznog stožera, njegovim aktivnostima i akcijama, može utjecati na negativne misli i emocije koje zaposlenici imaju za vrijeme krize prouzrokovane pandemijom COVID-19 virusa.There's no challenge without a crisis. Without challenges, life becomes a routine, a slow agony.“ is a statement of a famous genius, Albert Einstein. Organizations that are ready to cope with the crisis and change are getting stronger, and those that are not are getting weaker. It was this challenge that many organizations were faced with when the COVID-19 virus appeared and when a crisis began that will be remembered by the whole world. In a crisis, crisis management must be able to deal with the crisis and certain negative effects that may jeopardize the survival of the organization. In such a turbulent and uncertain environment, with rapid and radical changes, strategic human resource management is also crucial. During the crisis, various negative emotions and thoughts occur among employees, who are the most sensitive and integral part of the organization. It is up to the crisis management to overcome the crisis with the least possible losses and negative consequences for business and employees, with proper management and two-way crisis communication. The main objective of this paper is to define the concepts of business crisis and crisis communication with employees as a function of human resources management, analyze crisis communication of the internal Crisis staff “Ericsson Nikola Tesla d.d.” and explore its effectiveness in reducing negative emotions and thoughts that employees had during COVID-19 crises. For research purposes, an interview with a member of the Crisis staff of the company and an anonymous survey were conducted. Research results show that the quality work of the Crisis staff and all their actions and activities can influence employee’s negative thoughts and emotions during the COVID-19 crisis
Marketing positioning strategies for hotel Sali on Dugi otok
No full textTema ovog završnog rada odnosi se na marketinško pozicioniranje hotela Sali na Dugom otoku. Svrha rada bila je analiza trenutnog stanja u hotelu po pitanju marketinškog miksa, konkurentnosti, potrošača i trendova na tržištu kako bi se došlo do određenih zaključaka i kako bi se formirali strateški ciljevi i marketinške strategije koje će pomoći u zadržavanju postojećih i privlačenju novih potrošača. Temeljem provedenih analiza vidljive su brojne snage i prednosti kojima hotel raspolaže, isto kao i brojni nedostatci na kojima je potrebno raditi te prijetnje za koje se potrebno adekvatno pripremiti. U radu su navedene glavne aktivnosti koje bi se trebale poduzeti kako bi se postiglo željeno unaprjeđenje, ostvarili strateški ciljevi i povećala konkurentnost. Izvori za ovaj završni rad najvećim su dijelom autorovo vlastito iskustvo, s obzirom na dugogodišnje praćenje i poznavanje rada hotela, kao i osobni razgovori autora s vlasnikom uz pomoć proučavanja različite stručne literature i internetskih članaka.The topic of this final thesis relates to The Marketing Positioning Strategies for Hotel Sali on Dugi otok. The purpose of the thesis was to analyze the current situation in the hotel in terms of marketing mix, competitiveness, consumers and market trends in order to reach certain conclusions and to form strategic goals and marketing strategies that will help retain existing and attract new consumers. Based on the conducted analyzes, numerous strengths and advantages of the hotel are visible, as well as numerous weaknesses that need to be worked on and threats for which it is necessary to adequately prepare. The thesis lists the main activities that should be undertaken in order to achieve the desired improvement, achieve strategic goals and increase competitiveness. The sources for this final thesis were mostly the author's own experience regarding to many years of monitoring and knowledge of the hotel's work, as well as author's personal interview with the owner of the hotel and also through the study of various scientific literature and online articles