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Specifics and challenges of managing a hotel during the corona crisis based on the Antunović hotel
No full textOvaj se rad bavi analizom upravljanja hotelom, s naglaskom na prilagodbu poslovanja u uvjetima pandemije korona virusa.
Kvaliteta poslovanja svakog poslovnog subjekta odlikuje se između ostalog i brzinom reagiranja i sposobnosti prilagođavanja na nove i nepredvidive situacije. Drastičan pad svjetskog gospodarstva, uzrokovan pandemijom korona virusa, nije zaobišao ni Republiku Hrvatsku. Tom krizom pogođeni su mnogobrojni gospodarski subjekti koji bilježe drastičan pad prometa. Dio njih nije opstao, a sve to ima za posljedicu povećanje broja nezaposlenih. S obzirom na to da je Republika Hrvatska turistički orijentirana zemlja, s velikim udjelom turizma u ukupnom BDP-u, pad turističke potrošnje dodatno je oslabio hrvatsko gospodarstvo.
Hotelsko poslovanje važan je segment turističkog sektora, što je dodatni razlog za prilagođavanje poslovanja novonastaloj korona krizi. Provedeno je istraživanje na primjeru poslovanja hotela Antunović u Zagrebu, što ima za cilj ustanoviti mogućnosti prilagodbe hotela i hotelskog poslovanja novonastalim okolnostima. Većina podataka za završni rad prikupljena je polustrukturiranim dubinskim intervjuom, te analizom literature o dosadašnjim istraživanjima. Istraživanjem je utvrđeno da se hotel Antunović uspješno prilagodio novonastaloj situaciji uzrokovanoj korona krizom, te i dalje uspješno pruža sve usluge iz osnovnih djelatnosti. Dodatnim naporima poput proširenja asortimana, produljenja radnog vremena, uštedama na svakoj razini poslovanja, uz zadržavanje istog broja zaposlenika, ostao je i dalje tržišni lider u ponudi hotelskog smještaja, ponudi usluga organiziranja kongresa i seminara te svadbenih svečanosti i maturalnih večeri.This paper deals with the analysis of hotel management, with an emphasis on business adjustment in the context of the current corona virus pandemic.The quality of business of every business entity is characterized by, among other factors, the reaction speed and the ability to adapt and adjust to new and unpredictable situations. The drastic decline of global economy caused by the corona virus pandemic has not bypassed the Republic of Croatia. The crisis has affected numerous economic entities, many of which are experiencing a drastic drop in turnover, while some have been forced to close down, all leading to an increase of unemployment. Given that the Republic of Croatia is a tourism-oriented country wherein tourism occupies a large share of total GDP, the decline in tourist consumption has further weakened the Croatian economy. Hospitality is an important segment of the tourism sector, which is an additional reason for adjusting the business model to the new corona crisis. A research was conducted on the example of the business model of the Antunović hotel in Zagreb, which aims to explore the possibilities of hotel and hotel management adaptation, regarding the new circumstances. Majority of the data for this thesis was collected via a semi-structured in depth interview, and via analysis of literature on previous research regarding the same or similar topic. The research has shown that the Antunović hotel has successfully adapted to the new situation caused by the corona crisis, and continues to successfully provide all its services. With additional efforts such as expanding its offer, extending working hours, making savings, all while retaining the same number of employees, the Antunović hotel remained the market leader in hotel accommodation, congress and seminar services, as well as a wedding and prom nights vendor
Promjena retorike Angele Merkel za vrijeme trajanja izbjegličke krize
No full textU završnom radu iz studija Odnosa s javnošću i medija analizirana je tema promjene retorike Angele Merkel za vrijeme trajanja izbjegličke krize koja je počela 2015. godine za vladavine premijerke. U ovoj temi isprepliću se pitanja političke povijesti, njezinog tijeka i posljedica, političkog djelovanja, te medijske slike i načina na koji mediji danas funkcioniraju i koliki utjecaj ostavljaju na građane, posebice novinare. Novinari su ujedno bili ciljana skupina istraživanja koje je provedeno u obliku ankete. Anketirano je 12 ispitanika koji iza sebe imaju novinarskog iskustva te žive i rade u Republici Njemačkoj. Provedena je anketa među heterogenom skupinom koja odgovara anketnom uzorku, te je zaključeno da su ispitanici relativno nezadovoljni političkom situacijom ali retoričku izvedbu Angele Merkel smatraju uspješnom. Također, prema podatcima dobivenim u istraživanju, većina je njih željna alternative, zato su spremni dati šansu drugim političkim strankama. Korišten je obrazac Google forms.The final paper from the Public Relations and Media Studies analyzed the topic of Angela Merkel's rhetoric change during the refugee crisis that began in 2015 during the reign of the Prime Minister. This topic intertwines issues of political history, its course and consequences, political activity, and the media image and the way in which the media function today and how much influence they leave on citizens, especially journalists. Journalists were also the target group of the research conducted in the form of a survey. Twelve respondents who have journalistic experience behind them and live and work in the Republic of Germany were interviewed. A survey was conducted among a heterogeneous group corresponding to the survey sample, and it was concluded that respondents are relatively dissatisfied with the political situation but consider Angela Merkel's rhetorical performance a success. Also, according to the data obtained in the research, most of them are eager for alternatives, so they are ready to give a chance to other political parties. The Google forms form was used
Strategic management on the example of Apple Inc.
No full textStrateški menadžment je kontinuirano planiranje, praćenje, analiza i procjena svih potreba koje organizacija treba da bi ispunila svoje ciljeve. Promjene u poslovnom okruženju zahtijevat će od organizacija da neprestano procjenjuju svoje strategije uspjeha. Proces strateškog menadžmenta pomaže organizacijama da preispitaju svoju trenutnu situaciju, iscrtaju strategije, primijene ih i analiziraju učinkovitost primijenjenih strategija upravljanja. Kroz ovaj završni rad prikazan je strateški menadžment, njegova povijest i organi strateškog menadžmenta, te nakon toga na primjeru jednog od najuspješnijih poduzeća na svijetu Apple Inc kolika je važnost strateškog menadžmenta za konkurentnost i uspjeh na prilično turbulentnom tržištu. Kroz prva dva poglavlja se želi stvoriti podloga kako bi se čitatelja uvelo u bit teme koja je prikazana kroz četvrto poglavlje, te je ujedno i najvažniji dio rada. Kroz četvrto poglavlje naglasak se stavlja na utjecaj strateškog menadžmenta na uspjeh poduzeća i to na primjeru poduzeća Apple Inc. Želi se prikazati koliko i na koji način je razvijen strateški menadžment samog poduzeća, te što bi poduzeće moglo unaprijediti u budućnosti.Strategic management on the example of Apple Inc.
Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Changes in business environments will require organizations to constantly assess their strategies for success. The strategic management process helps organizations take stock of their present situation, chalk out strategies, deploy them and analyze the effectiveness of the implemented management strategies. The paper will define strategic management, its history and strategic management bodies, while the third chapter will focus on presenting the basic data of Apple Inc. The first two chapters aim to create a background in order to introduce the reader to the core of the topic presented in the fourth chapter, and is also the most important part of the paper. Throughout the fourth chapter, emphasis is placed on showing strategic management on the example of Apple Inc. It wants to show how much and in what way the strategic management of the company itself has been developed, and what they could improve in the future
Tourist destination management in the function of development of the tourist offer of the Dalmatian hinterland on the example of Ravni kotari
No full textRad se odnosi na upravljanje turističkom destinacijom i analizu trenutačne pozicije turističke
ponude turizma u Ravnim kotarima, gdje se utvrđuju mogući turistički proizvodi i prepreke za
njihov dugoročni razvoj. Istraživanje je pokazalo da turizam u Ravnim kotarima još nije na
razini nekih drugih područja u Hrvatskoj te je još u inicijalnoj fazi razvoja. Posebno je to
istaknuto u usporedbi s mjestima na obali koja imaju dugačku tradiciju turističkog razvoja.
Pokazalo se da su osnovne prilike za razvoj turizma u Ravnim kotarima kulturno-povijesna
baština, još uvijek dobro očuvana bioraznolikost te ekološka poljoprivredna proizvodnja koja,
uz tradicionalnu gastronomiju, može dodatno pridonijeti ukupnoj turističkoj ponudi.
Istraživanje turističkih dionika ukazalo je na potrebu održivog razvoja turizma i jačeg
povezivanja s obalnim destinacijama. Također se ukazalo na potrebu snažnijeg povezivanja
destinacija unutar Ravnih kotara, čemu će pridonijeti novoosnovana područna turistička
zajednica.This paper is about managing the tourist destination and the analysis of the momentary tourist
offer concerning the area of Ravni kotari where the possible tourist products are being
determined as also the possible obstacles that could appear considering their long-term
development. The research has shown how tourism in Ravni kotari is not development to such
level like in other parts of Croatia, but it is still in the phase of an initial development. The stage
of development has been emphasized especially in comparation with the coastal parts of the
country which already have been recognized as places of high development in tourism. IT
become visible that basic grounds for tourism development could be found in historical and
cultural heritage, its biodiversity environment and the organic production joined with the
traditional gastronomy offer, could contribute that tourist offer of Ravni kotari could rise to a
higher level. The research conduct by different stakeholders has shown that sustainable
development of tourism is necessary, and this area should be linked more and stronger with the
coastal area. Besides this fact, necessity for stronger linkage between different location in Ravni
kotari has also been shown to which a newly established tourist board should contribute.
Key words: Ravni kotari, sustainable development, obstacles and limits, main tourist
advantages
Improvement of relations with business consumers on the example of the selected company
No full textU današnjem poslovnom svijetu, sve veći je trend, u prvi plan poslovanja stavljati zadovoljstvo potrošača. Danas mnogi stručnjaci napominju kako su potrošači „zahtjevniji“ nego kroz povijest trgovanja i kako ih je jako teško zadovoljiti. Kako bi ih zadovoljili, poduzeća prilikom prodaje svojih proizvoda ili usluga moraju paziti na svaki detalj koji bi mogao biti presudan prilikom procesa kupnje. Potrošači danas obraćaju pozornost na sve što se tiče samog procesa kupnje. Poslovni potrošači obraćaju pozornost na cijenu, kvalitetu, ambalažu, sigurnost prilikom rukovanja, popratne sadržaje i naravno na promotivne akcije (snižene cijene, promotivne kupone, dodatne usluge). Najčešće probleme s poslovnim potrošačima imaju mala i srednja poduzeća za koje se može reći da i mala greška prilikom odnosa s poslovnim potrošačima može biti kobna. Velika svjetska poduzeća mogu i moraju biti samo nit vodilja malim i srednjim poduzećima jer bi oni bez svojih poslovnih potrošača bili nitko i ništa na svjetskom tržištu. Predmet i tema ovog završnog rada je unaprjeđenje odnosa s poslovnim potrošačima na primjeru odabranog poduzeća. Odabrano poduzeće koje je uzeto u svrhu promatranja i istraživanja za ovaj završni rad je DELTA MM STEELIX d.o.o.. U sklopu ovoga završnog rada provedeno je i istraživanje tržišta o zadovoljstvu sadašnjih poslovnih potrošača odabranog poduzeća. Analizirajući provedeno istraživanje tržišta pobliže je opisano u kojem je stanju odnos odabranog poduzeća i njegovih poslovnih potrošača. Završni dio rada povezuje odabranu literaturu i slučaj poduzeća indicirajući pogreške koju su nastale u odnosu s poslovnim potrošačima i plan kojim bi poduzeće trebalo krenuti kako bi poboljšalo odnos s poslovnim potrošačima.In today's business world, there is a growing trend of imposing consumer satisfaction at the forefront of business. These days, many experts are pointing out that customers are "more demanding" than through trading history and that they are very difficult to satisfy. In order to satisfy them, companies must pay attention to every detail that may be crucial in the purchasing process when selling their products or services. Today, customers pay attention to everything related to the purchase process itself. Clients pay attention to price, quality, packaging, handling safety, accompanying content and, of course, promotional campaigns (reduced prices, promotional coupons, additional services). Commonly, problems with business customers are to be noticed in small and medium-sized enterprises, for which it can be said that even a small mistake in their relationship with clients can be fatal. Large global companies can and should only be the guiding principle for small and medium-sized enterprises, because without their business customers they wouldn't even exist in the world market. The subject and topic of this final paper is how to improve relationships with business clients, following the example of the selected company. The selected company taken for observation and research purposes for this thesis is DELTA MM STEELIX Ltd. As part of this final paper, a market survey was conducted on the satisfaction of the current business cliens of the selected company. Analyzing the market research conducted, it describes in more detail the state of the relationship between the selected company and its business clients. The final part of the paper links the selected literature and the case of the company, indicating the errors that have occurred in relation to business clients and the plan that the company should embark on to improve the relationship with business clients
Designing a Network Application for Failure Reporting
No full textU radu je prikazano projektiranje, izrada i funkcioniranje aplikacije za prijavu i otklanjanje kvarova na raznim tehničkih sustavima kao što su, primjerice, klima uređaji, centralno grijanje, vodovodni sustavi, informatička oprema i slično te vođenje evidencije o naplati, to jest izdavanju fakture za izvršene usluge. Aplikacija sadrži sljedeće funkcionalnosti: unos/pregled/ispravak matičnih podataka o klijentima unos/pregled/ispravak matičnih podataka o serviserima unos/pregled/ispravak kvarova prema pozivu klijenta dodjeljivanje poziva određenom serviseru otvaranje/zatvaranje radnih naloga za otklanjanje kvarova izdavanje fakture usluge za popravaka kvara
Aplikacija je izrađena za ASP.NET platformu u VB.NET programskom jeziku s MS SQLServer bazom u pozadini. Web aplikaciju moguće je distribuirati na Cloud ili na klasični hosting. Aplikacija je prije svega namijenjena malim i srednjim servisnim poduzećima koja se bave davanjem usluga servisiranja razne tehničke opreme.This paper presents the design, development and function of an application for reporting and eliminating failures on various technical systems such as air conditioners, central heating, plumbing systems, IT equipment, as well as keeping records of billing for services performed. The application contains the following:
Entry / Review / Correction of Customer Master Data
Entry / Review / Correction of Master Service Information
Entry / Review / Correction of defects at client's request
Assign a call to a specific service agent
Opening / Closing work orders for troubleshooting
Issuance of a fault repair service invoice
The application is created for ASP.NET platform in VB.NET programming language with MS SQLServer database in the background. The web application can be distributed to the Cloud or to classic hosting. The application is primarily intended for small and medium-sized service companies engaged in the provision of repair services for various technical equipment
The problems and needs of inheritors in family businesses
No full textObiteljsko poduzetništvo je najčešći oblik osnivanja poduzeća u svijetu. Obiteljsko poduzetništvo u velikoj mjeri sudjeluje u prihodima u gospodarstvu, kako na razini države tako i na globalnoj razini. Veliki značaj tvrtke nosi i izazove u poduzetništvu. Naime, obiteljska poduzeća imaju tranziciju s osnivača na nasljednika ili s nasljednika na drugog nasljednika i slično te se mogu pojaviti određeni problemi. Tako se poduzeće može dovesti u nepovoljnu situaciju, no kako bi se to izbjeglo moguće je iskoristiti brojne potpore poput mentoriranja, edukacije, financijskog savjetovanja, poreznog savjetovanja i ostalih. Nasljednici se dijele na nastavljače i transformere koji se razlikuju prema iskorištavanju samih potpora. Nasljednici su orijentirani na edukacije i nastavak poslovanja, dok se transformeri okreću stvaranju dodane vrijednosti za poduzeće. U ovome su radu navedeni oblici obiteljskog poduzetništva te je provedeno istraživanje o tome kolika je iskorištenost potpora od strane nasljednika obiteljskih poduzeća. Veći dio nasljednika obiteljskih poduzeća, koji su sudjelovali u istraživanju nisu skloni potporama, jer smatraju da im nisu potrebne, dok je manji dio ispitanih nasljednika već sudjelovao u nekim oblicima potpora. Razlog nekorištenja potpora se može pronaći u neinformiranosti samih nasljednika kao i sadašnjih vlasnika, pa ih je stoga potrebno više educirati o potporama, jer one mogu biti od izuzetne važnosti u budućnosti za samo poduzeće.Family businesses are the most common form of business start-ups in the world. The family's entrepreneurship makes a major contribution to corporate income, both nationally and globally. The great importance of the company also has challenges. In particular, family businesses change from a founder to a successor or from a successor to another successor and the like and possible problems may arise. This can disadvantage the company, but to avoid this, numerous support programs such as mentoring, education, financial advice, tax advice and others can be used. The inheritors are divided into stewards and transformers, which differ depending on the use of the supports. Stewards are focused on education and business continuity, while transformers are focused on creating added value to the business. This paper outlines the forms of family entrepreneurship and examines the extent to which the inheritors of family businesses use support. Most of the successors of family businesses that participated in the study are not inclined to using support programs because they believe they do not need them, while a smaller part of the successor already participated in using some forms of support. The reason for poor use of the support programs can be attributed to the lack of information of both, heirs and current owners. Therefore, it requires more efforts in educating them about the available support programs because they can be extremely important in the future for the company
Growth Opportunity Analysis of the Small Insurance Agency
No full textSva živa bića prolaze kroz različite faze svog životnog ciklusa pa tako i sve obitelji i sva poduzeća. Agencija Paun je obiteljsko poduzeće iz Slatine koje se bavi zastupanjem u osiguranju već 28 godina jer su klijenti prepoznali kvalitetu njihovih usluga. Budući da u životnom ciklusu obitelji i poduzeća uskoro dolazi do smjene generacija, potrebno je provesti analizu mogućnosti rasta ove male agencije za zastupanje u osiguranju. Analiza rasta provedena je analizom vanjskih i unutarnjih čimbenika pri čemu su korišteni razni menadžerski modeli i alati. PESTLE analizom analizirano je vanjsko makrookruženje, a pomoću Porterovih 5 konkurentskih sila stanje osiguravateljske industrije u Hrvatskoj. Zatim su se pomoću modela „Lonac za cvijeće“ i „Okvir rasta“ Allana Gibba (MOF i RECoIL analiza) analizirali kvaliteta sadašnje izvedbe i potencijal rasta. Rezultati su sumirani SWOT analizom, a pomoću Ansoff matrice generirane su moguće strategije rasta. Rezultati su pokazali da postoje svi potrebni preduvjeti za rast agencije otvaranjem nove poslovnice u Osijeku, ali bi pri tom trebalo zaposliti još tri nova zaposlenika.All living things go through different stages of their life cycle, and so do all families and all businesses. The Paun Agency is a family business in Slatina that has been involved in insurance representation for 28 years, as clients have recognized a higher quality service. Since the shift of generations will soon take place in the life cycle of family and business, there is a need to explore growth opportunities of this small insurance agency. Growth analysis was performed by analyzing external and internal factors using various management models and tools. The PESTLE analysis analyzed the external macro environment and utilized Porter's 5 competitive forces of the insurance industry in Croatia. Then the growth model Flower Pot and Growth Frame model by Alan Gibb (MOF and RECoIL analysis) has been used to analyze the quality of current performance and potential growth. The results has been summarized by SWOT analysis, and an Ansoff matrix has been used to generate a possible growth strategis. The results have showed that all the necessary preconditions for the growth of the agency by opening a new offices in Osijek existed, but there is a need to hire three more new employees