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Tourism development and marketing of a protected area on the example of the Krka National Park
No full textZaštićena područja predstavljaju turističke atrakcije izuzetno privlačne posjetiteljima te su odredište velikog broja turista. U tome prednjače nacionalni parkovi, koji osim što su prema definiciji otvoreni za turizam, ujedno su postali i svojevrsni turistički brend. Iako turizam u zaštićenom području ima pozitivne efekte poput populariziranja prirode, povećanja razine znanja i ekološke svjesnosti, kao i činjenice da je takav turizam važan za gospodarstvo jer razvijen turizam zahtijeva zapošljavanje većeg broja lokalnog stanovništva, on ima i izražene negativne posljedice na zaštićeno područje. Povećanjem broja posjetitelja dolazi i do povećanja otpadnih voda, gomilanja otpada, svjetlosnog zagađenja, buke, a naposljetku i do promjene krajobraza uslijed povećanja turističkih kapaciteta. Navedeno može imati velik utjecaj na organizme koji imaju staništa na zaštićenom području, na njihovu brojnosti te na kvalitetu staništa. Nacionalni park Krka prednjači u odgovoru na ove izazove kroz plan održivog upravljanja te specijaliziranu metodu upravljanja posjetiteljima. Takva politika Parka vrijedna je detaljnog analiziranja u nadi da će postati uzor ostalim zaštićenim područjima.Protected areas are a tourist attraction and are extremely attractive to tourists and as such are a destination for an extremely large number of tourists. National parks, which by definition are open to tourism, also became a kind of touristic brand. Although tourism in the protected area has positive effects such as popularizing nature and contributing to increasing environmental knowledge and awareness, as well as the fact that such tourism is important for the economy, since developed tourism requires employment of a large number of local people, it also has negative effects on the protected area. Increasing number of visitors also leads to an increase in wastewater, accumulation of waste in general, light pollution, noise and, ultimately, a change of scenery due to increased tourist capacity. This can have a major impact on the organisms that have habitats in the protected area, on their abundance as well as on the quality of the habitat. The Krka National Park is leading the way in addressing these challenges with a sustainable management plan and specialized method for visitor management. Such Park policy is worth thorough analysis in the hope that it will become a model for other protected areas
Life Cycle Management of a Small Clinical Research Company
No full textCilj poslovanja je ostvarenje dobiti i održavanje top-forme te sprječavanje smrti
poduzeća. Na probleme u poslovanju utječu vanjski čimbenici te nedovoljna pripremljenost za
sprječavanje negativnih učinaka krize. Istraživanjem faza životnog ciklusa poduzeća
(udvaranje, doba povoja, divlje godine, adolescencija, top-forma, početak opadanja,
aristokracija i konačna propast) dijagnostičkim alatima prema menadžerskim stilovima
(PAEI) može se naći odgovarajuća organizacijska terapija te spriječiti kriza. Veličina
poduzeća nije uzrok starenja, nego smanjivanje fleksibilnosti, povećanje kontroliranosti,
opadanje poduzetničke aktivnosti, porast troškova i gubitak vizije. Dobro upravljanje vodi
zdravu tranziciju iz jedne faze u drugu. Nedovoljno razumijevanje inovativnih poslovnih
modela može uzrokovati financijski gubitak i dovesti do propasti. Hirovito tržište, brze
tehnološke promjene, globalna konkurencija i kompleksnost okruženja izazov su za mala
poduzeća u području farmaceutike. Zato je za primjer upravljanja promjenama u različitim
fazama životnog ciklusa uzeto malo poduzeće u djelatnosti kliničkog ispitivanja lijekova.
Ovaj rad istražuje mogućnosti sprječavanja propasti malih poduzeća, analizom
poduzetnika i poduzetničkih pothvata s ciljem dobivanja jasnijeg pregleda problema u
upravljanju malim poduzećima u Republici Hrvatskoj i rizika za propast poduzeća.
Predložene mogućnosti prevladavanja krize su promjena poslovnog modela, edukacija
uprave, umrežavanje i razvoj zaposlenika ulaganjem u obrazovanje što doprinosi upoznavanju
proizvoda, metoda i tehnika. Promjene treba pažljivo provoditi jer metode upravljanja
uspješne u jednoj fazi, mogu stvoriti neuspjeh kasnije. Pravodobna reakcija, edukacija
pojedinca u upravljanju i razni inovacijski modeli pomažu da se izbjegne ili ublaži poslovna
kriza te osigura opstanak i povećanje bogatstva.The goal of business is profit achievement, top form maintenance, and failure
prevention. Business problems are influenced by external factors, and insufficient
preparedness for prevention of negative impacts of crisis. By research of company's life cycle
phases (courtship, early development, wild years, adolescence, top-form, decline, aristocracy
and final failure) by diagnostic tools per management styles (PAEI), it is possible to find
appropriate organizational therapy, and prevent crisis. The company's size is not causing
maturation, but flexibility decrease, controlling increase, business activities decline, increase
of expenses and vision lost. Good management leads healthy transition from one phase to
another. Insufficient understanding of innovative business models causes financial loss and
failure. Capricious markets, fast changing technologies, global competition and complex
environment, are challenge for small pharmaceutical companies. Small clinical research
company was chosen as example of management changes in various life cycle phases.
This work investigated possibilities of small business failure prevention, analyzing
individual entrepreneur and entrepreneurship to get clearer overview of problems and failure
risks in management of small companies in the Republic of Croatia.
Recommended possibilities for managing crisis are business model change, education
of managers, networking, employee's development through education, that contributes
acquainting with products, methods and technics. Changes should be carefully administered,
management methods successful in one phase, can lead to failure later. Timely reactions,
education in management and various innovation models, help avoiding or diminishing crisis,
ensure survival and increase wealth
Development and impact of cruise tourism in Dubrovnik
No full textGlavni cilj diplomskog rada bio je provesti istraživanje o razvoju i utjecaju kruzing turizma u Dubrovniku, analizirajući koje pozitivne i negativne učinke generira kruzing industrija u Dubrovniku te kako se to odražava na lokalnu zajednicu i okoliš. U teorijskom dijelu rada dan je prikaz razvoja i provedbe kruzing turizma u svijetu i Dubrovniku, a u istraživanju je istražena potrošnja turista s kruzera tijekom njihovog boravka u gradu. Istraživanjem provedenim među turistima s kruzera pokušalo se doći do odgovora o općim podacima o turistu i zadovoljstvu destinacijom. Nakon provedene ankete rezultati su se usporedili s potrošnjom stacionarnih turista u Dubrovniku te su također istražene i ekstremne situacije kruzing turizma i u drugim zemljama. Korištene su metode anketiranja, komparacije i metoda analize. Rezultati iz provedene ankete pokazuju da se potrošnja kruzing turista tijekom njihovog boravka u Dubrovniku poklapa s istraživanjem TOMAS Dubrovnik 2018.
Kruzeri u Dubrovniku ne stvaraju još uvijek negativne učinke iako je to upitno jer se uglavnom zbog njih Dubrovnik našao na listi nepoželjnih destinacija zbog prenatrpanosti, no pritisci su sve jači te bi svakako trebalo donijeti strateški plan za upravljanje kruzing turizmom u Dubrovniku. Također, potrebno je napraviti detaljnu studiju o procjeni svih učinaka na destinaciju kako bi se kruzing turizam provodio na održivoj razini zato što je zaštita okoliša od negativnog utjecaja kruzera jedan od gorućih problema većeg broja turističkih luka. Kako bi se Dubrovnik pa i cijela Hrvatska nosili s tim, potrebna je reciklaža otpada, spajanje na izvor „kopnene“ električne energije dok su kruzeri u luci, zabrana svih vrsta ispuštanja, odnosno odlaganja u more otpada, pepela, sivih i crnih voda, opasnih tvari, omogućiti brzo i učinkovito sankcioniranje prekršitelja zakona i međunarodnih konvencija te kvalitetniji nadzor kretanja kruzera. Na kraju provedenog istraživanja na teorijskoj razini kao i ankete provedene među turistima s kruzera, dobivena je slika o kruzing turizmu u Dubrovniku.The main aim of the thesis was to conduct research on the develompent and impact of cruise tourism in Dubrovnik, analyzing the positive and negative effects generated by the cruise industry in Dubrovnik, and how it affects the local community and the environment. The theoretical part of the paper gives an overview of the development and implementation of cruise tourism in the world and Dubrovnik, and the study explores the consumption of cruise tourists during their stay in the city. The survey conducted among tourists from cruisers tried to find answers about general tourist information, satisfaction with the destination. After the survey, the results were compared with the consumption of stationary tourists in Dubrovnik, and the extreme situations of cruise tourism in other countries were also explored. Survey methods, comparisons and analysis methods were used. The results of the survey show that the consumption of cruise tourists during their stay in Dubrovnik coincides with the TOMAS Dubrovnik 2018 survey.
Cruisers in Dubrovnik do not produce any negative effects yet, although it is questionable because, mostly because of them, Dubrovnik has been on the list of undesirable destinations due to congestion, but the pressures are increasing and a strategic plan for managing cruise tourism in Dubrovnik should definitely be adopted. It is also necessary to carry out a detailed study on the assessment of all the effects on the destination in order to make cruise tourism sustainable. Because protecting the environment from the negative impact of cruisers is one of the burning problems of many tourist ports. In order for Dubrovnik and the whole of Croatia to cope with this, it is necessary to recycle waste, to connect to the source of „land“ electricity while cruisers are in port, to ban all types of discharges, that is, disposal of waste, ash, gray and black waters, hazardous substances into the sea, enable fast and efficient sanctioning of violators of laws and international conventions, and better monitoring of the movement of cruisers. At the end of the research at the theoretical level as well as the survey conducted among tourists from cruisers, a picture of cruise tourism in Dubrovnik was obtained
Determining the importance of design elements of successful websites of event management agencies
No full textTema ovog rada utvrđivanje je važnosti elemenata dizajna uspješnih internetskih stranica event management agencija.
Cilj završnog rada bio je utvrditi važnost elemenata dizajna uspješnih internetskih stranica event management agencija te na koji način agencije mogu poboljšati pristup prema korisnicima ili budućim klijentima kroz web stranicu organizacije.
Primarni problem bio je ustanoviti koji elementi dizajna, u kojoj mjeri isti imaju ulogu u predstavljanju agencije putem web stranice te na koji se način svaki od njih očituje u primjeni, odnosno u doživljaju od strane sadašnjih i budućih korisnika.
Kako bi se doznalo u kojoj mjeri i na koji se način koriste u praksi, proveden je strukturirani intervju s relevantnim osobama iz područja event managementa. Također, u namjeri da se pobliže shvate želje i stavovi opće javnosti, a ujedno i potencijalnih novih korisnika usluga različitih agencija, provedeno je i anketno istraživanje u svrhu prikupljanja relevantnih informacija.
Zaključeno je da postoji razlika između dvije grupe ispitanika ovisno o gledištu, odnosno je li riječ o strani koja nudi ili potražuje agencijske usluge. Neovisno o navedenom, obje grupe složile su se da je web stranica sa svojim dizajnom i dalje vrlo važan element promoviranja svake event management agencije.
Glavna preporuka event management agencijama osvještavanje je o kvaliteti vlastitog rada te mogućnost zaprimanja povratnih informacija povezanih s dizajnom web stranice od strane korisnika kako bi se ostvario napredak.The aim of the paper was to determine the importance of design elements of successful websites of event management agencies, and how they can improve access to current and future clients through the agency’s website.
The primary problem was to determine which design elements, and to what extent, play a role in representing the agency through the website, and how each of them is manifested in the application, in example in the experience of current and future users.
In order to find out to what extent and in what way they are used in practice, a structured interview was conducted with relevant persons in the field of event management. Also, in order to better understand the wishes and attitudes of the general public and at the same time potential new users of services of various agencies, a survey was conducted in order to gather relevant information.
It was concluded that there is a difference between the two groups of respondents depending on the point of view, in example whether it is a party that offers or requires agency services. Notwithstanding the above, both groups agreed that the website, as well as its design, remains a very important element of promoting any event management agency.
The main recommendation to event management agencies is to raise awareness about the quality of their own work, and the possibility of receiving feedback related to the design of the website by users in order to make progress
Business ethics in human resources management on a selected example of a medium size company
No full textUpravljanje ljudskim resursima jedan je od važnijih faktora u modernom poslovanju, a često se veže uz etičko poslovanje. Cilj ovog diplomskog rada je teorijski predstaviti upravljanje ljudskim resursima i etičnost u poslovanju te istražiti etičnost u upravljanju ljudskim resursima u odabranom poduzeću Eurocompany99 iz Ljubuškog (BiH). Nadalje, u radu su predstavljeni primjeri dobre prakse etičkog postupanja u upravljanju ljudskim resursima te je predstavljen zakonski okvir upravljanja ljudskim resursima u Bosni i Hercegovini.
Prikupljanje primarnih podataka provedeno je putem intervjua s menadžerima i zaposlenicima. U intervjuima je sudjelovalo 34 kandidata, odnosno četiri člana uprava i 30 ostalih zaposlenika. Provedeno istraživanje je pokazalo da je upravljanje ljudskim resursima u tvrtki Eurocompany99 na visokoj razini. No postoji prostor za napredovanje, posebno u pogledu nižeg menadžmenta. Ispitanici nižeg menadžmenta su pokazali nezadovoljstvo strogoćom pravila tvrtke, kao i nedovoljnom komunikacijom između srednjeg i nižeg menadžmenta, dok su ostali ispitanici većinom bili zadovoljni upravljanjem ljudskim resursima u tvrtki. Preporuke poduzeću se odnose na određene promjene u predjelu upravljanja ljudskim resursima, a te promjene se baziraju na povećanoj mogućnosti napredovanja iz nižeg u srednji menadžment, kao i u određenom ublaživanju pravila za zaposlenike.Human resource management is one of the most important factors in modern business, and often appears alongside ethical business. The aim of this final paper is to theoretically present human resource management and business ethics and research on ethics in human resource management in the selected company Eurocompany99 from Ljubuški, Bosnia and Herzegovina. Furthermore, the paper presents examples of good practice of ethical conduct in human resource management as well as the legal framework for human resource management in Bosnia and Herzegovina.
Primary data collection was demonstrated through interviews with managers and employees. The interview was conducted with 34 candidates, ie four board members and 30 other employees. Proven study showed that human resources management in Eurocompany99 is at a high level, but there is still room for advancement, especially in the upcoming lower management. Respondents of lower management showed dissatisfaction with the strict rules of the rules, as well as insufficient communication between middle and lower management, while other respondents were already satisfied with managing human resources in the company. The company is recommended to relate to each other for changes in the upcoming human resources management, and the changes are based on increasing the chances of promotion from lower to middle management, as well as in a certain easing of rules for employees
Assessment of the levels of intercultural competence of the students of the City of Zagreb and the City of Melbourne
No full textU današnjem globaliziranom svijetu, suvremeni čovjek koji želi izgraditi karijeru na globalnoj razini i ostati u korak sa svijetom treba poznavati različite norme ponašanja i komuniciranja. Interkulturalna komunikacija postala je iznimno bitan faktor u životu ljudi. Oni se moraju brzo adaptirati promjenama i naučiti kako biti obzirni i prihvaćati kulture koje su različite od njihove. Važnu ulogu u izgradnji otvorenog stava i stava koji prihvaća i poštuje različitosti igraju sredina u kojoj čovjek odrasta, društvo, škola, a posebno mediji čije informacije svakodnevno konzumira s ciljem informiranja. Mediji bi trebali imati jednu od glavnih uloga u razvoju interkulturalizma u društvu. Oni bi trebali kreirati informativan, objektivan i istinit sadržaj za javnosti jer su mediji oni koji kreiraju javno mnijenje.
Cilj ovog rada je istražiti interkulturalne kompetencije studenata grada Zagreba i grada Melbournea, odnosno usporediti razinu otvorenosti, poznavanja i prihvaćanja drugih kultura. Istraživanje se provelo pomoću anonimnog upitnika koji se poslao studentima Zagreba i Melbournea. Ispitanici su na prvi dio upitnika morali ispuniti sociodemografske podatke dok se drugi dio odnosio na dimenzije interkulturalne kompetencije, gdje su ispitanici, odgovarajući na pitanja, sami mogli izračunati kojoj dimenziji pripadaju (otvorenost, prihvaćanje ili znanje). Anketni upitnik ispunilo je ukupno 140 studenata, od kojih je 70 bilo iz Zagreba, a 70 iz Melbournea. Rezultati su pokazali kako ispitanici ovih dvaju gradova imaju srednju i umjereno visoku razinu interkulturalne kompetencije. Uočene su i spolne razlike gdje su žene pokazale višu razinu otvorenosti, a muškarci su pokazali višu razinu prihvaćanja drugih kultura.In today's globalized world, a modern person who wants to build an international career and stay on the right step with the modern world, needs to have a large range of knowledge about different norms of behavior and communication. Intercultural communication is a very important factor in life of a modern individual. People must adapt to changes and learn how to respect and accept cultures different from their own.
The media, whose information people consume on daily basis in order to stay informed and keep in touch with the world, play a very important role in their lives creating an open mind and accepting attitude toward different cultures. Therefore, the media should have one of the major roles in improving the development of interculturalism. They should create an informative, truthful and non-biased content for the public, because they are most important creators of opinions and attitudes.
The purpose of this paper was to research the levels of intercultural competence of students of Zagreb and students of Melbourne. The purpose of this paper was also to determine the degree of openness, knowledge and acceptance of other cultures. The method of implementation of the researching part was in a form of an anonymous questionnaire which was sent to the students of bot cities. The first part of the questionnaire was about biographic data, while the second part was about dimensions of intercultural competence. Furthermore, answering the questions an examinee could calculate themselves the dimensions in which they belong to (openness, acceptance, knowledge). The questionnaire was answered by 140 students in total, from which 70 were from Zagreb and 70 were from Melbourne. The results of the research have shown that respondents of both cities have a mostly moderate to moderately high level of intercultural competence. There were also certain gender differences where women showed a higher level of openness, while men achieved a higher level of acceptance of other cultures
Analysis of the hotel accommodation of the city of Opatija
No full textU ovom radu se analizira hotelski smještaj grada Opatije, od začetaka turizma na Jadranu do danas. Pri tome je teza da je hotelski smještaj u Opatiji kvalitetan, raznolik i odgovara destinaciji i profilu turista. Opatija se smatra kolijevkom hrvatskog turizma uopće, a posebice zdravstvenog turizma. U obranu teze iznesen je povijesni okvir razvoja turizma u Opatiji, posebice hotelijerstva. Pobliže je opisana sveobuhvatna ponuda grada koja pridonosi razvoju i kvaliteti hotelijerske ponude.
Prikazana je kategorizacija hotela, udio broja noćenja u hotelima u odnosu na ostale oblike smještaja, kao i analiza broja noćenja, u svrhu detaljnijeg upoznavanja s hotelskom ponudom Opatije i donošenjem zaključaka o kvaliteti ponude i mogućnostima razvoja.
Posebno je izvedena analiza ostvarenog broja noćenja u opatijskim hotelima u tri uzastopne godine, kao i udio ostvarenog broja noćenja u opatijskim hotelima u odnosu na ukupno ostvaren broj noćenja u Opatiji.This paper analyzes the hotel accommodation of the city of Opatija, from the beginnings of tourism on the Adriatic to the present. The point is that the hotel accommodation in Opatija is of high quality, diverse and suits the destination and profile of tourists. Opatija is considered the cradle of Croatian tourism in general and health tourism in particular. In defense of the thesis, the historical framework for the development of tourism, especially the hotel industry, in Opatija was presented. A more detailed description of the city's offer, which contributes to the development and quality of the hotel offer, is described in more detail.
The categorization of hotels and the share of the number of nights in hotels in relation to other types of accommodation are presented, as well as the analysis of the number of nights, in order to get acquainted with the hotel offer of Opatija and to reach conclusions about the quality of the offer and development possibilities.
In particular, an analysis of the number of nights spent in Opatija hotels in three consecutive years was performed, as well as the share of realized nights spent in Opatija hotels in relation to the total number of nights spent in Opatija
Strategic analysis of OPG Knez
No full textStrateška se analiza odnosi na postupak provođenja istraživanja o poduzeću i njenom operativnom okruženju radi formuliranja strategije. Ovo istraživanje potaknuto je nepostojanjem jasne strategije razvoja OPG –a Knez. Stoga je glavni cilj istraživanja bio utvrditi postojeću stratešku poziciju OPG –a Knez te predložiti kljuĉnu razvojnu strategiju. U svrhu ostvarenja glavnog cilja podaci su se prikupljali iz sekundarnih (relevantna literatura i dokumentacija poduzeća) i primarnih (metode intervjua N=4 i anketiranja N=30). Rezultati istraživanja su pokazali da vanjski i unutarnji ĉimbenici veoma različito utjeĉu na OPG Knez, odnosno potiču ga na stalni napredak i prilagođavanje tržišnim uvjetima. Strateška usmjerenja (misija, vizija, strateški ciljevi) usmjeravaju poslovanje OPG-a Knez jer su definirali poželjnu sliku u budućnosti, svrhu postojanja i što se ţeli postići i kada. Potencijalna strateška alternativa OPG-a Knez vezana je uz razvoj proizvoda i korištenje strukturnih fondova za poljoprivredne djelatnosti. Najbolja strategija je razvoj novih proizvoda. Osobni doprinos autorice ovoga rada temelji se na proučavanju strateške analize te pomoći vlasnicima OPG-a da na isti naĉin prouĉavaju svoje strateške analize i poboljšavaju svoje poslovanje na temelju ovog rada.Strategic analysis refers to the process of conducting research on a company and its operational environment of a radio formulation strategy. This research has shown that there is no clear strategy for the development of OPG Knez. Therefore, the main objective of the research was to identify the existing strategy of OPG Knez position and to propose a key development strategy. In our work, we achieved results that were collected from secondary (relevant company literature and documentation) and primary (interviewing methods N = 4 and interviewing N = 30). The results showed that the external and internal factors are very different at the Knez farm, or that they have made progress and adjusted the market situation. Strategic orientations (mission, vision, strategic goals) guide the operations of OPG Knez because they have defined a desirable picture in the future, which will exist and what it wants to achieve and when. Potential Alternative Strategies OPG Knez is associated with product development and the use of structural funds for agricultural activities. The best strategy is to develop new products. Personal contributions to the authors of this paper through the study of strategic analyzes help OPG owners to study their strategic analyzes in the same way, in order to improve their business based on this work
Analysis of the Perception of Corporate Social Responsibility of Young Adults in the SEE Region on the Example of a Selected Banking Group
No full textTijekom posljednjih desetljeća, društveno odgovorno poslovanje postaje sve važniji čimbenik u kontekstu strateškog fokusa poduzeća. Kompanije sve više uključuju društveno i ekološki odgovorne ciljeve u svoje dugoročne poslovne strategije te tako doprinose zajednici unutar koje djeluju te oblikuju vlastiti imidž. Iako su istraživanja na temu DOP-a brojna, istraživanja koja istražuju povezanost employer brandinga i društveno odgovornog poslovanja relativno su malobrojna i neistražena. Ovaj specijalistički diplomski stručni rad ima za cilj istražiti percepciju mladih iz četiri regionalne države o ulozi DOP-a u poslovanju bankarske industrije. Odnosno, želi definirati značaj DOP-a u procesu odabira budućeg poslodavca te razinu utjecaja razvijenosti imidža društveno odgovornog poslovanja na konačan odabir poslodavca, kao i integraciju DOP aktivnosti u strategiju bankarskih poduzeća i ulogu istoga u poslovanju.
Rad obuhvaća sve čimbenike koji utječu na proces odabira budućeg poslodavca sa strane poslodavca, ali i kandidata za posao te iznosi zaključke istraživanja.Over the last decades, corporate social responsibility has become an increasingly important factor in the context of a company’s strategic focus. Companies are incorporating socially and environmentally responsible goals onto their long-term business strategies increasingly more often, thus contributing to the community within which they operate and shaping their own image. Although there are numerous research papers on CSR, research papers investigating the link between employer branding and employer social responsibility are relatively scarce and the topic is unexplored. This specialist graduate professional thesis aims to explore the perception of young people from four regional countries about the role CSR plays within the business operations of the banking industry. That is, it aims to define the importance of CSR in the process of selecting a future employer and the level of influence that the development of the image of social responsibility has on the final selection of the employer, as well as the integration of CSR activities in the strategy of banking companies.
The paper covers all of the factors that influence the process of selecting a future employer from the point of view of the employer, but also the job candidate, and presents the conclusions of the research