VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
Designing promotional activities as a means of improving business performance of a dental laboratory
No full textRad se bavi osmišljavanjem promocijskih aktivnosti sa svrhom unaprjeđenja poslovanja
odabranog poduzeća, odnosno dentalnog laboratorija. U teorijskom dijelu rada ukratko je
prikazano područje i pojam marketinga i njegovih sastavnica, poput marketinškog i
promocijskog spleta. Ukratko je prikazano poslovanje odabranog dentalnog laboratorija te je
izrađena SWOT analiza. Istražen je i prikazan primjer dobre prakse promocijskih aktivnosti
dentalnog laboratorija te je provedeno nekoliko dubinskih intervjua s predstavnicima
dentalnog laboratorija. Zaključno su navedeni i opisani prijedlozi promocijskih aktivnosti za
promatrani dentalni laboratorij.This bachelor's thesis deals with the design of promotional activities aiming to improve business
performance of the selected company or dental laboratory. The theoretical part briefly defines the
area and concept of marketing and its components, such as marketing mix and promotional mix.
The thesis includes a brief rundown of business activities of the selected dental laboratory, as
well as a SWOT analysis. An example of good practice in promotional activities of the dental
laboratory was researched and presented. Several in-depth interviews were conducted with
representatives of other dental laboratories. Finally, proposals for promotional activities for the
observed dental laboratory are listed and described
Feminist film critique in the period from 2010 to 2020
No full textU ovom završnom radu predstavljen je prikaz poloţaj ţena u kinematografiji iz profeminističke pozicije osam poznatih filmskih kritičarki. Ravnopravnost spolova temeljno je načelo feminizma te se ovim radom ţeli prikazati opće stanje povezano s osnovnim ciljevima za koje se feministički pokret zalaţe. Uz pomoć odgovarajuće literature, internetskih izvora i filmske graĎe predstavljena je povijest feminističkog pokreta od prvog do četvrtog vala te su objašnjeni pojmovi feminizam, filmska kritika, te feministička teorija i kritika. Prikazom neformalnog istraţivanja provedenog u obliku intervjua s osam filmskih kritičarki prikazani su temeljni ciljevi feminističkog pokreta, zajedno s njihovim definicijama feminizma te feminističkim perspektivama u filmskoj kritici. Istraţivanjem njihovih odgovora pokazalo se kako je razdoblje od 2010. do 2020. godine ključno jer tijekom se upravo u tom razdoblju, odnosno sada zbivaju mnoga društvena previranja te je stoga nemoguće donijeti jednoznačan zaključak.In this final paper, a presentation of the position of women in cinematography from the pro-feminist position of eight well-known film critics is presented. Gender equality is a fundamental principle of feminism, and this paper seeks to present the general situation related to the basic goals that the feminist movement stands for. With the help of appropriate literature, Internet sources and film material, the history of the feminist movement from the first to the fourth wave is presented, and the terms feminism, film criticism, and feminist theory and criticism are explained. The presentation of informal research conducted in the form of interviews with eight film critics presented the basic goals of the feminist movement, together with their definitions of feminism and feminist perspectives in film criticism. The research of their answers showed that the period from 2010 to 2020 is crucial because during that period, i.e. now, many social upheavals are taking place and it is therefore impossible to draw an unambiguous conclusion
Partizanski film kao sredstvo političke propagande u socijalističkoj Jugoslaviji
No full textGlavna tema kojom se bavi ovaj rad odnosi se na pitanje na koji način i u kojoj mjeri je partizanski film kao jedinstveni filmski žanr nastao u socijalističkoj Jugoslaviji bio korišten kao sredstvo političke propagande. Detaljnom analizom četiriju odabranih partizanskih filmova; „Slavica“, „Bitka na Neretvi“, „Sutjeska“ i „Boško Buha“ utvrđeno je kako su glavni propagandni ciljevi Komunističke partije uspješno realizirani pomoću različitih filmskih sredstava i tehnika. Ti su ciljevi bili promicanje važnosti antifašizma, ideje „bratstva i jedinstva“, ali i važnosti Komunističke partije kao organizatora i predvodnika Narodnooslobodilačke borbe. Posebno je važno bilo uz pomoć partizanskih filmova dati doprinos razvijanju kulta ličnosti Josipa Broza Tita, čime se bavilo zasebno poglavlje ovog rada. Imajući u vidu važnost domaćeg igranog filma u partizanskom društvu, radom je pokazano koliko je filmski medij imao utjecaja na širenje i učvršćivanje komunističke ideologije i jugoslavenskog nacionalnog identiteta. Analize partizanskih filmova predstavljene u ovom radu mogu poslužiti kao podloga za eventualna šira promišljanja i istraživanja utjecaja tih filmova na tadašnje jugoslavensko društvo.The main argument of this thesis paper was the question of the manner and the extent to which partisan film as a unique genre created in the socialist Yugoslavia, had been used as means of political propaganda. A detailed analysis of the four of the chosen partisan film, “Slavica“, “The Battle of Neretva“, “Sutjeska“ and “Boško Buha“ has determined that the main propaganda goals of the Communist party were successfully realized through various means and film techniques. Those goals had included the endorsement of the importance of antifascism, the idea of “brotherhood and unity“ but also of the importance of the Communist party as the facilitator and forerunner of the fight for Yugoslav national liberation. It had also been of great importance to give a contribution to the advancement of the cult of personality of Josip Broz Tito through these films to which a separate chapter of this thesis had been dedicated. Keeping in mind the important role domestic film played in the Yugoslav society, this thesis has shown the scope of influence the film as a medium had on promotion and solidification of the communist ideology and Yugoslavian national identity. The analyses of the partisan film showcased in this thesis can serve as groundwork for prospective wider deliberation and investigation of the influence of these films on the former Yugoslavian society
An analysis of the readiness to implement digital transformation and of its effects in the Republic of Croatia
No full textDigitalna transformacija postaje neophodan i neizbježan proces s kojim se poduzeća susreću u digitalnom dobu. Poduzeća koja se ne uspiju prilagoditi novim zahtjevima tržišta dovode u pitanje ne samo zadržavanje konkurentske prednosti, već i opstanak. Još je uvijek prisutno veliko nerazumijevanje pojma digitalne transformacije koji se često poistovjećuje s pojmom digitalizacije. Digitalna transformacija opsežan je proces kojim poduzeća uz pomoć IT tehnologija iz temelja mijenjaju svoje poslovne modele, optimiziraju procese, uvode digitalnu organizacijsku kulturu, potiču razvijanje digitalnih vještina zaposlenika te se okreću kontinuiranom poboljšavanju. Problem istraživanja kojim se rad bavi jest nedostatak spoznaja o spremnosti, učincima i upravljanju provedbom digitalne transformacije u poduzećima u Republici Hrvatskoj. Za izradu rada korišteni su sekundarni izvori podataka te metoda istraživanja za stolom kako bi se istražili i prikazali primjeri dobre strane i domaće prakse, a primarni podaci prikupljeni su primjenom metode dubinskih intervjua i to s predstavnicima poduzeća, konzultanata i strukovnih udruženja. Poduzeća u Republici Hrvatskoj svjesna su važnosti koju digitalna transformacija ima za poslovanje i konkurentnost poduzeća te pozitivnih učinaka koje ima na interesne skupine, međutim još uvijek su slabo pripremljena na digitalnu transformaciju. Najveće prepreke digitalnoj transformaciji hrvatskih poduzeća jesu otpor promjenama srednjeg i nižeg menadžmenta te otpor promjenama zaposlenika. Također, izazov pri implementaciji digitalne transformacije jest i dug povrat na uloženo, odnosno investiciju. Digitalna transformacija zahtijeva velika financijska i vremenska ulaganja, međutim dugoročno može doprinijeti povećanju učinkovitosti i djelotvornosti rada, smanjenju troškova, većem zadovoljstvu zaposlenika, stvaranju dodane vrijednosti potrošačima, konkurentnosti te kontinuiranom poboljšavanju.Digital transformation is becoming a necessary and inevitable process that companies face in the digital age. Companies that fail to adapt to new market demands jeopardize not only maintaining a competitive advantage but also survival. There is still a great deal of misunderstanding of the notion of digital transformation, which is often equated with the notion of digitization. Digital transformation is a comprehensive process by which companies, with the help of information technologies, fundamentally change their business models, optimize processes, introduce a digital organizational culture, encourage the development of the digital skills of their employees and turn to continuous improvement. The research topic that the paper deals with is the lack of knowledge about the readiness to implement digital transformation, as well as about the effects and management of its implementation in companies in the Republic of Croatia. Secondary data sources and desk research methods were used to investigate and present examples of good foreign and domestic practice, and primary data was collected using in-depth interviews with representatives of companies, consulting companies and professional associations . Companies in the Republic of Croatia are aware of the importance of digital transformation for their operation and competitiveness, as well as of the positive effects it has on stakeholders, but they are still poorly prepared for its implementation. The biggest obstacles to the digital transformation of Croatian companies are resistance to change in middle and lower management and resistance to change in employees. Also, the challenge in the implementation of digital transformation is a long return on investment. Digital transformation requires significant financial and time investments, but in the long run it can contribute to increasing efficiency, reducing costs, greater employee satisfaction, creating added value for consumers, competitiveness and continuous improvement
Analysis of the post-digitization film features based on the "star wars" film series scenes
No full textTema ovog rada analiza je značajki filma nakon digitalizacije na primjeru scena iz filmskog serijala „Ratovi zvijezda“. Digitalizacija je postupak koji postaje sve više obuhvaćen napretkom tehnologije. U radu se obrađuju pojmovi digitalizacije, usporedbe klasičnih filmskih snimaka sa digitalnim, uređivanje digitaliziranih snimaka, računalno generiranje slike, programi za uređivanje i montažu digitalnog video materijala.
Primarni cilj bio je istražiti proces digitalizacije filmskog materijala, donijeti pregled metoda za digitalizaciju filmskog materijala te usporediti programske alate i metode digitalizacije filmskog materijala u Republici Hrvatskoj i svijetu.
Provedena je i usporedba digitalizirane verzije serijala filmova „Ratovi zvijezda“ u odnosu na klasičan filmski medij. Zamjećivale su se razlike u snimcima, kao i ključne scene u kojima se vide poboljšanja.
Zaključeno je da je snimanje na film skuplje i dugotrajnije, ali snimke imaju veću razlučivost i kvalitetnije su. Neovisno o tome, digitalne kamere tek su se počele koristiti za snimanje filmova, a digitalizirani i digitalni filmski materijal kasnije prolazi kroz proces obrade.
Glavna preporuka o metodama poboljšanja učinkovitosti procesa digitalizacije je sortirati materijal koji je potrebno digitalizirati prema hitnosti, od najstarijih i potencijalno najoštećenijih snimaka do novijih.Digitization is a process growingly involved in the advancement of technology. This paper covers the concepts of digitization, comparison of classical film recordings with digital ones, editing of digitized recordings, computer image generation, editing programs and digital video material editing.
The primary goal of the paper was to investigate the process of film material digitization, to provide an overview of film material digitization methods and to compare software tools and film material digitization methods in the Republic of Croatia and the rest of the world.
A digitized version of the "Star Wars“ film series was also compared to the classical film medium. Differences in the footage were noted, as well as the key scenes with apparent improvements.
It was concluded that filming is more expensive and time-consuming, but the recordings have a higher resolution and are of better quality. Nevertheless, digital cameras have only just begun to be used to make films, and digitized and digital film material is later additionally processed.
The main recommendation on methods of improving the efficiency of the digitization process is to sort the material that needs to be digitized according to urgency, from the oldest and potentially most damaged images to the newest ones
Examination of attitudes towards the social trend of plus size and curvy
No full textUtjecaj društvenih mreža i njihov sadržaj veliki je problem današnjeg modernog i ubrzanoga svijeta. Primjerice, najpopularnija društvena mreža Instagram, kao vodeća mreža koja broji preko milijun registriranih korisnika, svoj sadržaj temelji na fotografijama i videozapisima. Utjecaj društvenih mreža i sadržaj koji objavljuju njegovi korisnici, potencijalno predstavlja problem, točnije, zbog raznih utjecajnika koji postavljaju svoje fotografije, tako postavljaju i trendove kako hranjenja i oblačenja, tako i fizičkoga izgleda. Na taj način, količina lajkova uvelike diktira što je društveno prihvatljivo. Zatim se korisnici tih mreža uspoređuju, kritiziraju što potencijalno može u potpunosti iskriviti sliku pojedinca o samome sebi. Cilj ovoga rada je prikazati kako sadržaj na društvenim mrežama, ali i trendovi koji su ondje pokrenuti, mogu promijeniti vlastitu predodžbu pojedinca o sebi i kako utječu na samopoštovanje osobe. Točnije, u radu se istraživanje ograničilo na plus size i curvy trend, koji je pokrenut s ciljem prihvaćanja svih ugodno popunjenih tjelesnih oblina. Važno je naglasiti da je sintagma ugodno popunjen, do pojave ovoga trenda, bila eufemizam za pretilost. Za potrebe ovoga rada, provedeno je i istraživanje, odnosno, na mrežnim stranicama postavljen je upitnik kojeg je ispunilo 500 ispitanika. Početna pretpostavka jest da spomenuti trendovi itekako utječu na vlastitu predodžbu pojedinca što su ispitanici i potvrdili. Isto tako, pokazalo se da takvi trendovi mogu značiti opravdavanje problema pretilosti i nesuočavanje s tim problemom u svim dobnim skupinama.The impact of social media, along with their nature of their content, is a hotly debated issue of today's society. For example, with over a million registered users, the most popular social media platform, Instagram, bases it's content on photos and video clips. The impact and content of social media posits a potential problem due to numerous influencers who, by uploading their photos and videos to social media, set a vast array of lifestyle trends ranging from fashion and nutrition to the modification of one's physical appearance. As a result, by comparing their lifestyle with the one promoted by social media content and trying to adhere to the trends set by social media influencers, social media users end up with a completely distorted view of themselves. The goal of this paper is to point out how social media content, along with the trends set by them, can impact one's self-esteem and distort the user's self-perception. The paper primarily focuses on the plus-size or curvy trend, the initial goal of which was the universal acceptance of full-figured body shapes. It is important to note that, until the appearance of the aforementioned trend, the syntagm full-figured was regarded as a euphemism for obese. For the purposes of this paper, an empirical online study was also conducted, in the form of an online questioner completed by 500 subjects. The initial hypothesis that trends set by social media gravely impact and distort one's self-perception was confirmed. Furthermore, the study showed that, along all age groups, these trends might also be used as a means of validifying and normalizing the issue of obesity and justifying the lack of will to confront it
Strategic management on an example of Nike
No full textDobar strateški menadžment podrazumijeva odabir odgovarajućih strategija, distribuciju resursa te koordinaciju napora za ostvarivanje krajnjeg cilja svakog poslovanja – ostvarivanje što većeg profita te opstanak na tržištu. Svrha strategije u menadžmentu je pomoći poduzeću da zaradi dovoljno prihoda kako bi bilo profitabilno. Proces strateškog upravljanja pomaže organizacijama da donose logične odluke i brzo razvijaju nove ciljeve kako bi išli u korak s razvojem tehnologije, tržišta i uvjeta poslovanja. Taj proces se sastoji od analize okoline, postavljanja usmjerenja poduzeća, formuliranje strategije, implementacije i izvršenje strategije te evaluacije i kontrole. Sukladno tome, strateški menadžment može biti ključna odrednica u uspješnosti poslovanja nekog poduzeća. Nike je svjetski etablirana kompanija koja je pokazala upravo to. Kroz kontinuirano fokusiranje na inovacije, naglasak na istraživanjima i razvoju, uspješno implementiranje cjenovne strategije kao i strategija diverzifikacije i diferencijacije te strategije intenzivnog rasta, Nike je postao vodeći svjetski dizajner, prodavač i distributer sportske obuće, odjeće i dodataka te danas služi kao primjer uspješnog i efektivnog strateškog menadžmenta.Good strategic management involves selecting the right strategies, allocating resources and coordinating efforts to achieve the ultimate goal of any business - to maximize profits and survive in the market. The purpose of a strategy in a management is to help company earn enough revenue to be profitable. The process of strategic management helps organizations to make logical decisions and to quickly develop new goals in order to keep pace with the development of technology, markets and business conditions. It consists of environmental analysis, business orientation, strategy formulation, strategy implementation, and evaluation and control. Therefore, strategic management can be a key determinant in a company’s business success. Nike is a world-renowned company that has shown just that. Through a continuous focus on innovation, emphasis on research and development, successful implementation of pricing strategy as well as diversification and differentiation strategy and intensive growth strategy, Nike has become the world's leading designer, retailer and distributor of sports shoes, clothing and accessories and today serves as an example of successful and efficient strategic management
Development and market positioning of Dubrovnik as a brand
No full textSvrha ovog rada je sekundarnim i primarnim istraživanjem analizirati proces razvoja grada Dubrovnika kao brenda, analizirati način njegova pozicioniranja na tržištu te saznati buduće smjerove brendiranja grada. Na temelju rezultata provedenoga istraživanja autorica je iznijela prijedloge mogućih poboljšanja čiji je cilj pružiti jedinstveni doživljaj ciljnom tržišnom segmentu i na taj način učiniti Dubrovnik konkurentnijim.
Istraživanje se provodilo pregledom povijesnih knjiga i internetskih izvora te intervjua s osobom na upravljačkoj funkciji i fokus grupe s zaposlenicama Turističke zajednice grada Dubrovnika. Dobiveni rezultati naveli su na zaključak kako se Dubrovnik kao brend počeo razvijati još u povijesti kada proces brendiranja nije bio poznat, niti se kao način poslovanja koristila marketinška koncepcija poslovanja. Tada se kao temeljna vrijednost koristila kulturno-povijesna baština, primarno Gradske zidine. Velika posjećenost grada svjedoči o dobro izabranoj strategiji brendiranja koja se počela provoditi uslijed marketinške koncepcije poslovanja. Međutim, uz nezaobilazan aspekt kulturne baštine, potrebno je pružiti jedinstveni iskustveni doživljaj prilagođen ciljnom tržišnom segmentu.The purpose of this paper is to analyze the development process of the city of Dubrovnik as a brand using primary and secondary research methods, to analyze the way of its positioning on the market and to discover how it can be used as a brand in the future. Based on the research results, the author has presented her suggestions for possible improvements with the aim of delivering a unique experience to the target market segment and giving Dubrovnik advantage over its competition.
The research was conducted through literature review of history books and online sources, an interview with a person on a managerial function and a focus group consisting of employees of Dubrovnik Tourist Board. End results have shown that Dubrovnik, as a brand, started developing in the past when the branding process still was not established nor was the marketing business concept used as a way of doing business. Back then, the primary value of the city was its cultural heritage, predominantly the City Walls. Numerous visitors indicate well-executed branding strategy that was implemented as a part of a marketing business concept. However, including inevitable cultural heritage aspect, the key is to deliver unique guest experience tailored to the target market segment
The comparison of different leadership styles with examples
No full textMenadžment je proces kojim se nastoje postići ciljevi na efikasan i efektivan način u promjenjivoj okolini koristeći ograničene resurse i rad drugih ljudi. Da bi se ovaj proces odvijao, potrebno je djelovati kroz pet menadžerskih funkcija; planiranje, organiziranje, kadroviranje, vođenje i kontroliranje. Ovim radom pobliže se istražila i definirala funkcija vođenja te različiti stilovi vođenja. Proučavali su se načini vodstva nekoliko poznatih i uspješnih vođa kako bi se na kraju usporedile razlike i sličnosti. Ovo je postignuto istraživanjem biografija, karijera, korištenih stilova i doživljaja suradnika Jacka Welcha, Oprah Winfrey, Mate Rimca i Gordane Kovačević. Metoda prikupljanja podataka temeljila se isključivo na sekundarnim podacima, a istraživanje je prema cilju deskriptivno, prema učestalosti jednokratno, te prema karakteru podataka kvalitativno. Rad i istraživanje bili su usmjereni na vodstvo. Osim funkciju menadžmenta, vođenje predstavlja sposobnost vođe da utječe na svoje sljedbenike kako bi oni svoje aktivnosti usmjerili na izvršavanje zajedničkih ciljeva. Analizom preferiranih načina utjecaja na sljedbenike, svakom lideru moguće je pridružiti nekoliko stilova vodstva. Glavne teorije vođenja koje su promatrane u radu jesu modeli osobina, bihevioralni modeli, kontingencijski i suvremeni tipovi vodstva. Istraživanje je pokazalo da se kod sva četiri odabrana lidera pronalazi mješavina stilova vođenja s prisutnim karakteristikama transformacijskih vođa. Kod Welcha i Oprah Winfrey pronalaze se i odlike karizmatskih vođa, s primjesama interaktivnog vodstva kod Oprah Winfrey. Gordana Kovačević (druga žena u odabranom uzorku) također pokazuje karakteristike interaktivnog vodstva, (kao i Oprah Winfrey), ali i transakcijskog stila vođenja. Rimac uz transformacijsko vodstvo pokazuje i karakteristike uslužnog vodstva. Rezultati ovog istraživanja mogu poslužiti kao indikator razlika u stilovima vodstva, a nastavkom istraživanja na većem uzorku dobio bi se dublji uvid u razlike između stilova vođenja koje primjenjuju američki odnosno hrvatski menadžeri.Management is a process aimed at achieving goals in an efficient and effective way, in a changing environment using other people's work and limited resources. There are five general functions that allow this process to take place: planning, organizing, staffing, leading and controlling. This paper's focus was set on the fourth function; leading and leadership styles. Methods of leading of several famous and successful leaders were studied, in order to compare the differences and similarities in the end. This was achieved ba researching biographies, carriers, used leading styles and experiences od co-workers of Jack Welch, Oprah Winfrey, Mate Rimac and Gordana Kovačević. The data collection method was based exclusively on secondary data, and the research is pursuant to its goal descriptive, to its frequency on one time-basis, and pursuant to the nature of the dana qualitative. The research was directed at leadership, which is not only a management function, but an ability of the leader to influence his team so they could target their activities on the execution of common goals. Leaders can accomplish that in many ways and by analyzing their preffered ways of influence, each leader can be attributed with several leadership styles. Leadership models that were observed are trait theories, behavioral models, contingency theories and modern types of leadership. The research showed that all four leaders use a mixture of leadership styles, with present characteristics of transformational leaders. However, Welch and Winfrey also showed qualities of charismatic leaders with traces of interactive leadership with Winfrey. Kovačević (second woman in the chosen sample) also uses interaction to lead, but shows significant traces of transactional leading. Rimac combines transformational style with servant leadership. These results could be used as an indicator of differences in leadership styles, and continuation of research on a larger sample would provide more accurate results that would contribute to a better understanding of the different leading styles used by American and Croatian leaders