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Perspectives of development of sustainable nautical tourism in the County Šibensko-kninska
No full textHrvatska u turističkoj ponudi pruža posebnosti na kojima joj zavide mnoge druge destinacije. Bez obzira na globalizaciju i dostupnost turističkih odredišta, Hrvatska je prepoznata zbog razvedene obale s mnoštvom otoka, netaknute prirode te raznolikog biljnog i životinjskog svijeta. Jednu od najvažnijih uloga u turizmu ima nautički turizam, kao poseban oblik turizma, koji dodatno ističe snage i ljepote Jadranskog mora. Uz pozitivne učinke koje donosi nautički turizam, posljedice razvoja i negativne učinke, nije moguće u potpunosti izbjeći, ali ih treba kontrolirati i sprječavati. Šibensko-kninska županija, smještena u srcu svih prirodnih ljepota, okružena posebnostima obale i otoka, odabrala je održivi razvoj kao smjer daljnjeg razvitka nautičkog turizma. Tematika ovoga rada je analiza načina djelovanja nautičkog turizma na more i priobalje Šibensko-kninske županije te daljnje perspektive održivog razvoja kroz utjecaj mjera razvoja i zaštite morskog okoliša. Ciljevi rada bili su opisati karakteristike nautičkog turizma te njegov snažan utjecaj na Šibensko-kninsku županiju. Prikazati dobre i loše strane razvoja nautičkog turizma te predložiti način daljnjeg razvitka s naglaskom na metode koje treba provoditi s ciljem zaštite mora i obale. Razvoj nautičkog turizma treba osigurati ravnotežu održivog razvoja turizma i gospodarskog napretka. Nautički sektor jedan je od najsigurnijih oblika turizma, što je potvrđeno u pandemiji koronavirusa koja je iznenadila domaće i svjetsko gospodarstvo. Nautički turizam nije više luksuz nego način života. Shvaćajući motiv, potrebu i važnost nautičkog turizma, Republika Hrvatska treba iskoristiti prilike koje donosi tržište nautičkih gostiju, ali ne zaboraviti očuvati svoje posebnosti zbog kojih je prepoznata.In its tourist offer Croatia provides distinctiveness of which other tourist destinations may only be envious. Regardless of the globalisation and availability of plenty of tourist locations, Croatia has been recognized for its coastline with many islands, unspoiled nature and various herbal and animal species. One of the most important roles in tourism has the nautical tourism, as a special type of tourism, which particularly emphasizes the strengths and the beauties of the Adriatic sea. In addition to the positive effects which nautical tourism brings, it is not possible to entirely avoid consequences of development and its negative impacts, but it is crucial to control and to prevent them. The County Šibensko-kninska, located in the heart of all natural beauties, is surrounded with the particularities of the coastline and the islands, and has chosen sustainable development as the direction of further development of the nautical tourism. The topic of this paper is the analysis of the manner of influence of the nautical tourism on the sea and the coastline of the County Šibensko-kninska as well as future perspectives of the sustainable development through measures of development and protection of the maritime environment. The goals of the paper were to describe the characteristics of the nautical tourism and it influence on the County Šibensko-kninska. The aim was also to present good and bad perspectives of the development of the nautical tourism and to propose manners of further development with the emphasis on the methods that need to be implemented in order to protect the sea and the coastline. Nautical sector is one of the safest types of tourism, which has been confirmed in the covid-19 pandemic, which surprised national and world economy. Nautical tourism is no longer a luxury, but the way of life. By understanding the motive, the needs and the importance of the nautical tourism the Republic of Croatia should use the opportunities that the market of nautical guests brings, but should not forget to preserve its particularities for which it is well known
The influence of digital forms of promotion of the Croatian tourist association on the arrival of tourists from the European union
No full textDanašnje doba obilježava informatička tehnologija, koja je uključena u svaku sferu čovjekova života i poslovanja. To se odnosi i na marketinške aktivnosti, a razvoj marketinga znači i nužnu upotrebu digitalnih alata, odnosno alata informatičke tehnologije. Kvalitetna promocija oduvijek pokušava doprijeti do kupca i utjecati na njegovo ponašanje, a promocija 21. stoljeća trebala bi se temeljiti na digitalnom marketingu koji, prije svega, uključuje društvene mreže i praćenje društvenih trendova.
Predmet rada upravo je utjecaj digitalnih oblika promocije Hrvatske turističke zajednice na dolaske turista iz Europske unije, stoga je provedeno sekundarno istraživanje, kojim je analizirana korelacija između korištenja digitalnih alata u promociji HTZ-a i broja dolaska stranih turista u Hrvatsku. Rezultati istraživanja pokazuju povezanost, ali donose i prijedloge za unaprjeđenje i poboljšanje.Today's era is impacted by information technology, that is included in every sphere of human life and business. This also applies to marketing activities, and the development of marketing means the necessary use of digital tools, i.e., information technology tools. A good promotion always tries to reach the customer and influence his behaviour, and the promotion of the 21st century should be based on digital marketing, which, above all, includes social networks and monitoring social trends.
The subject of this paper is the impact of digital forms of promotion of the Croatian National Tourist Association on arrivals of tourists from the European Union and a secondary study has been conducted, that analyses the correlation between the usage of digital tools in promoting HTZ and the number of foreign tourists in Croatia. The research shows a positive correlation, but also brings suggestions for improvement
Analysis of the possibility of the controlling function in the company Bernarda Ltd.
No full textSvrha ovog specijalističkog diplomskog stručnog rada je istražiti postoje li mogućnosti za uvođenje kontrolinga u srednje poduzeće Bernarda d.o.o. Postavljena su sljedeća istraživačka pitanja: 1) Što je kontroling, koje su njegove zadaće i kako se uvodi u poduzeće; 2) Omogućavaju li vanjski uvjeti i situacija u specifičnoj industrijskoj grani daljnji razvoj
ovog poduzeća; 3) Kakva je financijska situacija poduzeća i način upravljanja poduzećem;
4) Kakvo je trenutno stanje informacijskog sustava u poduzeću; 5) Koji su potrebni koraci za uvođenje kontrolinga u poduzeće Bernarda d.o.o. U teorijskom okviru rada korištena je najvažnija i najrelevantnija domaća i strana literatura. U istraživačkom dijelu korišten je anketni upitnik kao temelj polustrukturiranog intervjua, kako bi se saznale odrednice poduzeća, osnove poslovanja, informacijskog sustava, znanja o kontrolingu, dobavljačima i ostalim dionicima te financijski pokazatelji iz javno objavljenih službenih podataka. Istraživanje je pokazalo da je istraživano poduzeće jedno od najboljih u grani, bez obzira na to što nemaju uveden kontroling kao funkcija menadžmenta, ali i da sustav digitalizacije poduzeća još uvijek nije u potpunosti proveden. Na temelju istraživanja donijete su preporuke za uvođenje kontrolinga u poduzeće kako bi se olakšalo poslovanje i prenošenje vlasništva i funkcioniranja poduzeća u budućnosti.The purpose of this specialist graduate thesis is to explore if there are opportunities for the introduction of controlling (managerial accounting and control) in the medium-sized company Bernarda Ltd. The questions enquired in this paper are: 1) What is controlling, what are its tasks and how it is introduced into the company; 2) Do external conditions and situations in a specific industry branch enable further development of this company; 3) What is the financial situation of the company and what are the methods of managing the company; 4) What is the current state of digitalization of the company; 5) What are the necessary steps for the introduction of controlling in the company Bernarda Ltd. The most important and relevant domestic and foreign literature was used in the theoretical framework of the paper. In the research part, a survey questionnaire was used as a basis for a semi-structured interview to explore the company's determinants, business fundamentals, information system, managerial accounting and controlling knowledge, suppliers and other stakeholders, and financial indicators from published official data. The research showed that the company is one of the best in the industry, despite the fact that managerial accounting hasn't been introduced as a management function, but also that the company's digitalization system has not yet been fully developed. Based on the research, recommendations were made for the introduction of managerial accounting in the company, in order to facilitate the business and the transfer of ownership and functioning of the company in the future.
Keywords: managerial accounting and controlling, enterprise, management, function, analysis, introduction, syste
Analysis of human resource planning and procurement on the example of Valamar Tamaris Resort
No full textUpravljanje ljudskim potencijalima primarna je preokupacija menadžmenta
suvremenih organizacija, prvenstveno zbog toga što su ljudi prepoznati kao najvažniji
čimbenik napretka i razvoja poslovnih subjekata. Menadžment ljudskih potencijala
zauzima važnu poziciju unutar organizacije te se od njega, za kvalitetno provođenje
upravljanja, očekuje da ima sva potrebna znanja i vještine. Tema upravljanja ljudskim
potencijalima je vrlo zanimljiva i aktualna, a osim toga, samo upravljanje ljudskim
potencijalima predstavlja veliki izazov, no istovremeno donosi velike dobrobiti
organizacijama. Stoga je motivacija za istraživanje ove teme proizašla upravo iz
kompleksnosti upravljanja ljudskim potencijalima te sve većeg broja znanstvenih
publikacija na tu temu. Valamar Riviera d. d., najveće turističko poduzeće u Hrvatskoj,
bila je logičan izbor za istraživanje ove teme, prvenstveno zbog njihovih stalnih
ulaganja u nove investicije i inovativne sadržaje te zbog politike upravljanja ljudskim
potencijalima koju provode unutar svog poduzeća. Ovim radom pokušalo se istražiti i
uvidjeti kako Valamar Riviera d.d. provodi analizu, planiranje i pribavljanje ljudskih
potencijala na primjeru njihovog Valamar Tamaris Resorta te je istraživanje pokazalo
da je taj proces u Valamar Rivieri d.d. centraliziran. Stoga je istraživanje također
obuhvatilo upravljanje ljudskim resursima na nivou poduzeća. Zaključci do kojih se
došlo ovim istraživanjem pomoći će u daljnjim istraživanjima vezanim za temu
upravljanja ljudskim potencijalima, a preporuka za daljnja istraživanja jest povezivanje
inovacija u turističkom poslovanju i upravljanje ljudskim potencijalima.Human resource management is the primary preoccupation of managers in modern
organizations because of the reason that people are recognized as the most important
factor in its progress and development. Human resources management occupies an
important position within the organization and is expected to have all the necessary
knowledge and skills for quality management. The topic of human resources
management is a very interesting and current topic. In addition, human resources
management is a great challenge and at the same time it brings great benefits to the
organizations. Therefore, the motivation for research on this topic came precisely from
the complexity of human resource management and the growing number of scientific
publications on this topic. Valamar Riviera d. d., as the largest tourism company in
Croatia, was a logical choice to research this topic, primarily because of their constant
investments in new acquisitions and innovative guest facilities, but also because of the
human resources management policy they implement within their company. This
paper tried to explore and see how Valamar Riviera d.d. conducts analysis, planning
and procurement of human resources on the example of their Valamar Tamaris Resort
and research has shown that this process in Valamar Riviera d.d. is centralized. The
conclusions reached by this research will help in further research related to the topic
of human resources management and the recommendation for further research is to
link innovation in the tourism business and human resources management
Content analysis of Croatian websites Muzika.hr, Soundguardian and Ravno do dna
No full textGlazbeno novinarstvo jedan je od sektora koji postoje kao dio novinarstva za koji se novinar može specijalizirati, tj. opredijeliti. Kao stalni posao, glazbeno je novinarstvo zanimljivo u 1920-ima, kad je glazba postala popularan oblik zabave u društvu. Svoj je uzlet i razvoj glazbeno novinarstvo doživjelo pojavom rock 'n' rolla u 1950-ima te rastom popularnosti časopisa.
Pojavom nove tehnologije i interneta potkraj 20. stoljeća te naglim razvojem u posljednjih 20-ak godina, nastali su i mnogi internetski portali koji pišu i izvještavaju isključivo o glazbi. Među raznim je rubrikama koje portali sadržavaju i rubrika Najčitanije. Upravo je rubrika Najčitanije, odnosno pet vijesti koje se tamo mogu naći, analizirana u ovom radu, i to na uzorku triju hrvatskih glazbenih portala.Music journalism is one of the fields of journalism that a journalist can specialise in. As a permanent job, music journalism became interesting in 1920s, when the society embraced music as one of the popular ways of entertainment. Music journalism started to take off and develop when rock 'n' roll and magazines appeared in 1950s.
As new technology and Internet occurred at the end of the 20th century and developed abruptly in the past 20 years, many websites that are specialised in writting about music came into existence. Among many website's headings, there is a heading Trending. The Trending heading, meaning top five news that can be found there, is analysed in this paper based on three Croatian websites that specialise in music
The project of conversion of a family house into a categorized holiday home in Mali Lošinj
No full textProjekt preinake objekta u kategoriziranu kuću za odmor tema je ovog završnog rada u kojemu se
navode sve preinake unutar objekta potrebne za ostvarivanje uvjeta za dobivanje određene
kategorizacije. Kako bi se došlo do spoznaje o kojim je preinakama riječ, praćeni su uvjeti o
razvrstavanju i kategorizaciji ugostiteljskih objekata iz kategorije “ostali objekti”, propisane od
strane Ministarstva turizma i sporta. Shodno tome, određene prostorije unutar objekta potrebno je
renovirati. Kako bi se znalo što točno treba promijeniti, izrađene su tablice s popisima svih
preinaka, a u odabiru materijala poslužile internetske stranice robnih kuća koje se bave prodajom
namještaja. Uslijed izrade popisa preinaka, bilježene su cijene proizvoda kako bi se napravio
konačan izračun troškova preinake. Zbog određivanja isplativosti investicije u preinake, određene
su dnevne cijene smještaja u odnosu na okvirnu zauzetost u vrijeme predsezone, sezone ili
podsezone. Prilikom izračuna isplativosti ulaganja, uviđa se da je povrat investicije prema zadanim
kriterijima unutar dvije i pol godine što se smatra isplativom investicijom. Ovaj završni rad može
se preporučiti za primjenu u praksi.The project of conversion of a family house into a categorized holiday home in Mali Lošinj is the
topic of this final paper, which lists all of the changes that need to be made within the building in
order to achieve the conditions for obtaining a certain categorization. In order to form an idea of
the modifications in question, the conditions of the classification and categorization of catering
facilities from the category of “other facilities”, determined by the Ministry of Tourism and Sports,
were taken in consideration. Consequently, certain rooms within the building need to be renovated,
and in order to know exactly what needs to be changed, tables with lists of all modifications have
been made, while the websites of furniture department stores served as sources of information.
Along with the makings of the modifications list, product prices were refrenced in order to make
a final calculation of the modification costs. In order to determine the profitability of the
investment in modifications, daily accommodation prices were determined based on the
approximate occupancy in pre-season, season or sub-season period. The calculatios of the
profitability of the investment show that the return on investment according to the set criteria
should occur within two and a half years, which is considered a profitable investment. This final
paper can be recommended for practical application
Snimanje kratkog igranog filma "Silvija se vraća kući" (redatelj Kevin Mainenti) (Prilog)
No full textEfficiency of crisis management of Croatian companies in the conditions of the COVID-19 virus pandemic on selected examples
No full textSvijet se u povijesti suočio s mnogim problemima, poput ratova, siromaštva i širenja raznih
bolesti. Iako se mnogo toga moglo naučiti iz poznatih povijesnih činjenica, svijet je 2020.
godinu u mnogočemu dočekao nespreman. Pandemija COVID-a 19 u potpunosti je promijenila
dotadašnji način čovjekova života, a time i života svakog poduzeća. Ovaj rad, osim definiranja
poslovne krize i njenih uzroka, donosi teorijske smjernice za upravljanje u poslovnoj krizi. Ipak,
koronakriza je pokazala kako teorija kriznog menadžmenta nije pridavala dovoljnu pažnju
mogućem razvoju krize koja je u većem dijelu svijeta nastupila 2020. godine. Upravo iz tog
razloga, rad sadrži i empirijsko istraživanje provedeno na uzorku od pet poslovnih subjekata
različitih djelatnosti i veličine. Cilj istraživanja je dublje proučavanje aktivnosti koje su
poduzeća poduzela kako bi se učinkovito nosila s novonastalom situacijom. Istraživanje
uključuje detaljno promatranje najvažnijih područja poslovanja poduzeća: poslovnih procesa,
tržišta, financija i samog kriznog upravljanja. U svrhu spomenutog proučavanja provedeno je
strukturirano intervjuiranje, a prikupljene informacije dodatno su proširene korištenjem
podataka iz sekundarnih izvora. Rezultati istraživanja pokazali su inovativne aktivnosti kriznog
upravljanja koje su ispitana poduzeća učinila pobjednicima ove poslovne krize. U svrhu
daljnjeg, podrobnijeg proučavanja, preporuča se provođenje ankete na većem uzorku ispitanika,
segmentiranje ključnih, inovativnih aktivnosti te njihovo proučavanje.Throughout its history, the world faced a vast amount of problems, such as wars, poverty and
the spread of various diseases. In spite of many things that could have been learned from wellknown
historical facts, the world was quite unprepared to face the year 2020. The COVID-19
pandemic completely changed the way humanity lived before it, and by extension, the way of
life of business companies. This research paper, alongside defining the business crisis and its
causes, brings forth the theoretical guidelines for management in a business crisis. However,
the corona crisis showed that the theory of crisis management did not pay enough attention to
the possible development of the crisis that occurred in most parts of the globe in 2020. For that
reason in particular, this paper also contains empirical research conducted on five business
entities of different activities and sizes. The goal of this research is to study more thoroughly
the activities undertaken by the aforementioned companies in order to efficiently deal with the
new situation. The research includes a detailed observation of the most important business areas
of the companies: business processes, markets, finances and crisis management. For the purpose
of this study, structured interviews were conducted, and the collected information was further
expanded by using data from secondary sources. The results of the research showed the
innovative crisis management activities which made the surveyed companies the winners of
this business crisis. For further purposes and more detailed study, it is recommended to conduct
a survey on a larger sample of respondents, and segmentation and study of key, innovative
activities
Analysis of the relationship between crisis communication during the crisis caused by the COVID-19 virus and the success of the tourist season in the Dubrovnik-Neretva County
No full textDubrovačko-neretvanska županija je prihodima i zaposlenosti u samom vrhu hrvatskog gospodarstva. Kako je pandemija jako utjecala na turizam, kao glavnu gospodarsku granu te županije, važno je što prije se vratiti na situaciju jednaku ovoj prije ugroze ili možda čak i bolju. Hoteli su prije ugroze imali savršenu strategiju komuniciranja što je doprinijelo i izvrsnim poslovnim rezultatima. Pandemija uzrokovana virusom COVID-19 donijela je loše poslovne rezultate. Najveći krivac nedolaska turista je epidemiološka situacija koja utječe i na zračni promet, no potrebno je provjeriti je li i krizno komuniciranje u tome imalo svoju ulogu. Komunikacija prije pandemije i komunikacija u pandemiji ne može biti ista, već ju je potrebno prilagoditi novonastaloj situaciji. U radu je temeljem publiciranih podataka u medijima, intervjua sa vodećim ljudima nekih dubrovačkih hotela te anketiranjem turista u hotelu Hilton Imperial Dubrovnik analizirana krizna komunikacija. U analizu su uključeni aspekti globalne komunikacije, razmatrana je krizna komunikacija u nekim europskim zemljama te komunikacija u Republici Hrvatskoj na državnom i županijskom nivou. Uspješnost krizne komunikacije analizirana je temeljem publiciranih podataka o poslovanju u turizmu i podataka dobivenih putem intervjua i anketiranjem turista. Analizom su dobivene spoznaje o značajkama kriznog komuniciranja i predložene su smjernice u cilju harmoniziranja postojeće komunikacije i postojeće situacije poslovanja u pandemiji. Također će smjernice pomoći komunikaciji u razdoblju nakon prestanka pandemije te pridonijeti upravljanju kriznim situacijama u budućnosti.Dubrovnik-Neretva County is at the very top of the Croatian economy in terms of income and employment. As the pandemic has greatly affected tourism, as the main economic branch of the county, it is important to return as soon as possible to a situation equal to this before the threat or perhaps even better. Hotels had a perfect communication strategy before the threat, which also contributed to excellent business results. The pandemic caused by the COVID-19 virus brought poor business results. The biggest culprit for the absence of tourists is the epidemiological situation, which also affects air traffic, but it is necessary to check whether crisis communication also played a role. Communication before a pandemic and communication in a pandemic cannot be the same but need to be adapted to the new situation. Based on published data in media, interviews managers of some Dubrovnik hotels and surveys of tourists at the Hilton Imperial Dubrovnik crisis communication was analysed. The analysis includes aspects of global communication, crisis communication in some European countries, and communication in the Republic of Croatia at the national and county level. The success of crisis communication was analysed based on published data on tourism business and data obtained by surveying tourists. The analysis provided insights into the features of crisis communication and proposed guidelines in order to harmonize the existing communication and the existing business situation in a pandemic. The guidelines will also help communicate in the post-pandemic period and contribute to future crisis management
The cost-effectivness of Internet advertising in the promotion of traditional crafts, on the example of business: "Lepen design"
No full textU današnje doba, kada sve veći broj tradicijskih obrta, zbog zasićenja tržišta
jeftinom i sveprisutnom robom, jedva spaja kraj s krajem važno je više nego ikada
predstaviti usluge i proizvode što većem broju ljudi i upoznati ih s kvalitetom
domaćeg proizvoda ili usluge, a samim time održati tradiciju deficitarnih zanimanja.
Budžeti tradicijskih obrta su uvijek bili skromni, a u trenutnim okolnostima pandemije
i restriktivnih mjera pod posebnim su pritiskom. Upravo zbog toga oglašavanje
putem tradicionalnih kanala poput televizije, radija, plakata i sl. gotovo je neisplativo.
Sve većom popularnošću društvenih mreža, sve većim brojem korisnika i vremenom
koje provode na mrežama, mnoga poduzeća vide priliku za oglašavanje točno
određenom segmentu publike za koju smatraju da je najsličniji profilu njihova
najčešćeg klijenta. Danas, kada je takvo oglašavanje sve dostupnije, jednostavnije i
jeftinije nego ikada prije, dolazi do pitanja koliko je takvo oglašavanje isplativo
obrtima tradicionalnog tipa.
Lepen design je obiteljski postolarski obrt koji posluje od 1985. godine i izvrstan je
primjer na kojem se testirala isplativost oglašavanja na društvenim mrežama i
Google tražilici. Provele su se tri vrste oglašivačkih kampanja kojima su prikazani
primjerci usluga popravka, restauracije i održavanja obuće i ostalih kožnih predmeta
kojima se obrt bavi, a krajnji je cilj bio dolazak klijenata u fizičku trgovinu i
naručivanje usluge. Anketiranjem klijenata u trgovini i spajanjem podataka s radnim
nalozima, napravio se skup ključnih podataka za izračun isplativosti oglašavanja
predstavljenog u nastavku ovog rada.Nowadays when an increasing number of traditional crafts, due to the saturation of
the market with cheap and ubiquitous goods, barely makes ends meet, it is more
important than ever to present services and products to as many people as possible
and introduce them to the quality of domestic product or service and support
traditional crafts.
The budgets of traditional crafts have always been modest and, in the current
circumstances of pandemics and restrictive measures, are more under pressure.
That is why advertising through traditional channels such as television, radio,
posters, etc. is almost unprofitable. With the growing popularity of social networks,
the growing number of users and the time they spend on networks, many companies
see an opportunity to advertise to a specific segment of the audience that they
consider to be most similar to the profile of their most frequent client.
Today, when such advertising is more accessible, simpler and cheaper than ever
before, the question arises as to how profitable such advertising is in traditional craft
shops.
Lepen design is a family shoemaking craft that has been in business since 1985 and
is a great example of testing the cost-effectiveness of advertising on social media
and Google search engine. There were three types of advertising campaigns
showing examples of repair, restoration and maintenance services for footwear and
other leather goods that the craft deals with, and the ultimate goal was the arrival of
clients in the physical store and ordering the service. By surveying customers in the
store and combining data with work orders, a set of key data was created to
calculate the cost-effectiveness of advertising presented later in this paper