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Motivation of family and non-family employees on the example of the company Grad-Export d.o.o.
No full textDiplomski rad analizom literature i dosadašnjih istraživanja predstavlja prethodna saznanja u
vezi s upravljanjem ljudskim resursima, motivacije i razlike u motivaciji između obiteljskih i
neobiteljskih zaposlenika. Pojam upravljanje ljudskim resursima odnosi se na menadžersku
funkciju, koja se sastoji od niza povezanih aktivnosti koje su usmjerene na osiguravanje
potrebnog broja kvalificiranih zaposlenika koji ostvaruju postavljene ciljeve poduzeća.
Motivacija svakog zaposlenika definira se kao proces kojim osoba na temelju vanjskih ili
unutarnjih poticaja identificira neku potrebu ili želju, što ju potiče na ponašanje koje će
omogućiti ostvarivanje nekog cilja te na taj način zadovoljavanje potrebe ili želje. Obiteljska
poduzeća podrazumijevaju uključenost više generacija obitelji s jedne strane i neobiteljskih
zaposlenika s druge strane. Menadžment u obiteljskim poduzećima susreće se s dodatnim
izazovima motiviranja obiteljskih i neobiteljskih zaposlenika.
Teorijski okvir rada temelji se na istraživanju za stolom, odnosno prikupljanju i analiziranju
odgovarajuće stručne literature. Primarno istraživanje provodilo se metodom studije slučaja
poduzeća Grad-Export d.o.o. za koju se koristilo više metoda i izvora podataka, kao što su
anketiranje zaposlenika, intervjuiranje suvlasnika i direktora poduzeća. Predmet istraživanja je
motivacija na radnom mjestu s naglaskom na razlike u motivaciji obiteljskih i neobiteljskih
zaposlenika u obiteljskom poduzeću Grad-Export d.o.o., koje ostvaruje kontinuirani rast i
razvoj poslovanja. Istraživanjem se zaključuje kako su zaposlenici iznimno zadovoljni
odnosom menadžmenta prema njima. Upravljanje ljudskim resursima provodi se strateški, bez
razlika s obzirom na činjenicu pripada li zaposlenik obitelji suvlasnika ili ne, ali u budućnosti
bi bilo dobro koristiti 12 predloženih dodatnih financijskih i nefinancijskih motivacijskih
strategija i tehnika. Fokus bi trebao biti na osnaživanju zaposlenika, odnosno njihovu
motiviranju za učenjem novih znanja i vještina.The thesis, based on the analysis of the literature and previous research, presents previous
knowledge regarding human resource management, motivation and differences in motivation
between family and non-family employees. The term human resource management refers to a
management function that consists of a series of related activities aimed at providing the
required number of qualified employees who achieve the set objectives of the company. The
motivation of each employee is defined as a process by which a person based on external or
internal stimulus identifies a need or desire, as it encourages conduct that will enable the
realization of a goal, thus satisfying the needs or desires. Family businesses include the
involvement of multiple generations of families on the one hand and non-family employees on
the other. Management in family businesses faces additional challenges in motivating family
and non-family employees.
The theoretical framework of the paper is based on desk research, collection and analysis of
relevant professional literature. Primary research was conducted using the case study method
of the company Grad-Export d.o.o., for which multiple methods and data sources were used.
The research is based on surveying employees and interviewing co-owners and directors of the
company. The subject of the research is workplace motivation with a focus on differences in
the motivation of family and non-family employees in the family company Grad-Export d.o.o.
The company is achieving continued growth and business development. The research concludes
that employees are extremely satisfied with the attitude of the management towards them.
Human resource management is carried out strategically, regardless of whether the employee
belongs to the family of a co-owners or not. In the future, it is suggested to use 12 additional
financial and non-financial motivation techniques. The focus should be on empowering
employees and their motivation to acquire new knowledge and skills
Destination Image Comparison of Five Croatian Islands
No full textThe main goal of this research was to compare destination images of five Croatian islands (Krk, Loπinj, Pag, Hvar and Vis). The islands were chosen among the twelve largest and most visited Croatian islands. The choice was based on their distinctiveness which had been examined in a preliminary study. An anonymous questionnaire, measuring different attributes of destination image (entertainment, culture, gastronomy, nature and pricing) was given to a sample of students at various study programmes. Participants had to evaluate the destination image for each island, and then rank the islands according to each attribute, in order to measure their relative destination image. The relative destination image could differ from the absolute image and therefore be of crucial importance in choosing a particular destination, especially when choices are limited due to financial or other obstacles. The obtained results were compared and discussed taking into account previous participants’ experiences of visiting a particular island. Additionally, the main sources of perceived destination image were analysed for the participants who did not have direct visiting experience. Based on the obtained results, practical recommendations for targeted marketing management of the future island destination images were given
Analysis of the possibilities of improving card products and services of the banking group
No full textKartičarska industrija danas je jedna velika globalno rasprostranjena industrija. Rijetko koji pojedinac ne posjeduje ili nije upoznat s proizvodima predmetne industrije. Kartice se dijele na proizvode bankovnih i nebankovnih institucija, a globalno najprepoznatljivije marke su Visa, Mastercard, American Express i Diners International.
U ovome radu su analizirana kretanja i trendovi unutar te velike industrije na području Europske unije i Republike Hrvatske, unutar promatranog perioda od 2014. do 2019. godine. Prikazani su relevantni podaci o trendovima i novim tehnologijama unutar same industrije, ali i unutar drugih industrija koje nude rješenja za proizvode i/ili usluge koje imaju utjecaj na razvoj kartičarske industrije.
Predstavljena je ponuda kartičnih proizvoda PBZ Carda te je na osnovu prikupljenih podataka na primjeru Premium kartica marke Visa napravljena analiza mogućnosti unapređenja predmetnih kartica. U konačnici su odabrane ideje predstavljene kao rješenja pomoću kojih bi se predmetno poduzeće dodatno približilo trendovima i tehnologijama industrije, a samim time postalo konkurentnije na tržištu.
U radu su predstavljeni i rezultati anketnog upitnika provedenog na uzorku od 58 ispitanika. Cilj upitnika je bilo dobiti informacije o osnovnim navikama i stavovima ispitanika po pitanju kartičnih proizvoda generalno, ali s fokusom na kreditne kartice kako bi se dobile informacije važne za primjenu unapređenja Premium Visa kartica.
Važno je istaknuti kako je za pripremu rada, posebice u smislu razumijevanja i pravilne interpretacije svih istraženih i prikupljenih informacija, od velikog značaja bilo i autorovo radno iskustvo unutar poduzeća. U konačnici prepoznati su trendovi industrije i potrebe klijenata te su na osnovu toga predstavljenje ideje za unapređenje Visa Premium kartica.Topic of this work is ''Analysis of the possibilities of improving card products and services of the banking group''. Card industry today is one large globally present industry. Rarely one does not own or is not acquainted with its products. Cards are divided into banking and non-banking institutions cards and globally most recognizable brands are Visa, Mastercard, American Express and Diners International.
In this thesis movements and trends within that large industry in the European Union and the Republic of Croatia were analyzed, within the observed period from 2014 to 2019. There was an attempt to illustrate the relevant information on trends and new technologies within the industry, but also within other industries that offer solutions for products and/or services which have impact on the development of the card industry.
The card products offer of PBZ Card was presented and, based on all the aforementioned information, the analysis of improvement posibilities was delivered on the example of Premium card by Visa. Finally, selected ideas were presented as solutions for bringing closer the company in subject to the industry trends and technologies, by which it would also become more competitive on the market.
In the thesis the results of a questionnaire carried out on a sample of 58 participants was presented. Its aim was to gather information on basic habits and position of participants on card products in general, with the focus on credit cards.
It is important to point out that for the preparation of the thesis, especially in terms of understanding and correct interpretation of all the analysed and acquired information, also the author's working experience in the company was of serious significance. Finally, all recognized movements and trends within industry and clinets needs are used for product improvements of Visa Premium cards
Development strategies on an example of the selected company Remex d.o.o.
No full textU svakom poslu, poduzetničkom pothvatu i ostvarenju bilo kakvog cilja, potrebna je dobro osmišljena strategija pomoću koje se lakše i efikasnije ostvaruju ti ciljevi. Pomoću dobro osmišljene strategije poduzeća mogu vrlo lako ostvariti konkurentsku prednost i bolju poziciju na tržištu. Razvoj je prirodan izbor poduzeća, a strateški dobro definiran razvoj potreban je da bi poduzeće raslo. Na primjeru odabranog poduzeća, ovaj rad prikazao je koje ishode donose dobro definirane razvojne strategije. Svi poduzetnici žele da njihova poduzeća posluju s profitom i konstantno napreduju. Globalno tržište zahtijeva konstantno praćenje i upravljanje promjenama, a da bi to poduzeća radila dobro, moraju se fokusirati na dobro određene razvojne strategije. U ovom radu istraženo je što zapravo jesu razvojne strategije te je izrađeno nekoliko scenarija razvoja za poduzeće Remex d.o.o., od kojih je odabrana jedna strategija razvoja. Za bolje shvaćanje čime se poduzeće bavi i kako posluje, proveden je dubinski intervju s vlasnikom poduzeća, na temelju kojega su dobivene važne informacije o firmi i njezinom načinu rada. Pomoću tog intervjua lakše je odabrana razvojna strategija prikladna za poduzeće.Every business, entrepreneurial venture and achievement of any goal requires a well-designed strategy that makes it easier and more efficient to achieve goals. With a good design of strategies, companies can easily achieve a competitive advantage and a better position in the market. Development is a natural choice of the company and for the company to grow a well-defined strategic development is needed. This paper is presented on the example of a selected company and shows us what are the outcomes of well-defined development strategies. All entrepreneurs want their business to operate with profit and constant progress. The global market requires constant monitoring and management of changes and if companies want to be successful at this, they need to focus on well-defined development strategies. This paper will research what development strategies are actually there and then several scenarios of development for Remex d.o.o will be made. According to that, one or more most appropriate strategy will be selected. The interview with the owner of the company was conducted in order to know more about company itself and it provided important information about the company and its way of working. With the help of the interview it was easier to choose appropriate development strategy for company
Analiza upotrebe „Fotkaone“ kao interaktivnog alata u organizaciji događanja
No full textOvaj rad predočio je analizu utjecaja i doprinos interaktivnih alata na organizaciju događanja te svjesnost ispitanika o poznavanju „fotkaone“. Glavni je cilj rada utvrditi upoznatost ispitanika s „fotkaonom“ i doprinosom koje taj alat ima u kreiranju doživljaja na manifestaciji. U radu su opisani interaktivni alati u kreiranju događanja, ali i opisani interaktivni elementi koji svojim tehnološkim napretkom poput prikazivanja fotografija na LED videozidovima oduševljavaju publiku za vrijeme održavanja događanja. Istraživanje je pokazalo da „fotkaona“ kao interaktivni alat pozitivno utječe na kreiranje doživljaja publike na događanju te da interaktivni alati mogu poslužiti kao direktna komunikacija s publikom u vidu dogovaranja vremena i mjesta održavanja te najsitnijih detalja poput slanja potencijalnog jelovnika publici, za kojeg sami izražavaju želje. Upravljanje događanjima poznatije je pod nazivom: event management. Turizam danas više nije samo tranzit iz jedne lokacije u drugu već se orijentira na pružanje iskustava i neopipljivih elemenata, a sve to najčešće kroz manifestacije i događanja. Događanja nisu kao i turističke atrakcije fiksna i nepromjenjiva, ali također imaju veliku ulogu u privlačenju turista. Potrebno je dobro istražiti mjesto i vrijeme održavanja, svrhu održavanja i isplanirati organizaciju određenog događanja u najsitnije detalje kako bi sve bilo kao što je isplanirano i za što pripreme mogu potrajati i mjesecima. Istraživanje koje se provelo za potrebe ovoga rada, ukazalo je na nužnost korištenja interaktivnih alata prilikom organiziranja manifestacije radi lakše komunikacije publike i organizatora, predstavljanja sadržaja vizualnim putem u obliku videa i slika te pristupačnost i jednostavnost korištenja interaktivnih alata bilo kada i bilo gdje.This paper presents the analysis of the impact of interactive tools on the organization of events as well as the respondents' perception of „fotkaona/photo booth“. The main objective of this paper is to determine the respondents' knowledge of „fotkaona/photo booth“ and the contribution of this tool in the creation of event experience. Interactive tools for event creation are described, as well as the interactive elements which captivate event participants by their advanced technological features such as display of photographs on LED video walls during the events. The research has demonstrated that „fotkaona/photo booth“ as an interative tool has an impact on event participants, and that interactive tools can be used as a direct communication with the participants in relation to elements ranging from time and venue of the event to the smallest details such as delivery of menu choices to the participant, who then may select their preferences. The organization of events is today known as event management. Contemporary tourism is not only a transit from one location to another, but it is based on the provision of experiences and perception of intangible elements mostly by means of various manifestations and events. Unlike tourist attractions, events are not fixed or inalterable, yet they also play a great role in attracting the tourists. When organizing an event, it is necessary to make a thorough research of the venue and time schedule of the event as well as its purpose; the event must be planned to the smallest details, which can sometimes take a few months. The research carried out for the purposes of this paper indicated the necessity of the use of interactive tools when organizing an event for the purposes of easier communication between the participants and the organizer, presentation of contents in video and picture formats, as well as for availability and user- friendliness of interactive tools which may be used anytime and anywhere
Corporate social responsibility in tourism
No full textPrimjena društveno odgovornog poslovanja sve je popularnija praksa brojnih
poduzeća, prvenstveno zato što se pokazalo kako su koristi od društvene
odgovornosti prisutne u mnogim dimenzijama poslovanja. U suvremenom
poduzetništvu društveno odgovorno poslovanje ističe se kao osnova za ostvarenje
konkurentske prednosti na tržištu. Danas postoje mnogobrojna poslovna
istraživanja koja dokazuju kako upravo održive poslovne prakse utječu na
povećanje poslovnih prihoda ili tržišnih udjela pojedinih tvrtki, jačaju korporativni
ugled a samim time postaju atraktivnije za investicijska ulaganja.
Društveno odgovorno poslovanje postaje poželjno u svim poslovnim sektorima pa
tako i u turizmu. Uloga i značaj društveno odgovornih praksi u turizmu može se
tumačiti kao odgovor na sve češća pitanja o neodrživosti nekih od temeljnih postavki
suvremenog turizma. Kontinuiranim preispitivanjem upotrebe voda, mora, zraka,
šuma, prirodne i kulturne baštine i sl. do izražaja sve više dolazi potreba za
društveno odgovornim intervencijama s kojima bi se spriječilo daljnje eksploatiranje
javnih dobara i s tim povezano smanjenje kvalitete života domicilnog stanovništva
neke turističke destinacije.
Analizom poslovanja Palače Lešić Dimitri prepoznate su mnoge inicijative društveno
odgovornog poslovanja, kao što su odnos prema zaposlenicima, briga za zajednicu,
sponzorstva i donacije značajnih projekata te briga za okoliš. Palača Lešić Dimitri
ističe se kao vrlo rijedak pozitivan primjer filantropske dimenzije društveno
odgovornog poslovanja.Implementation of socially responsible way of doing business has become common
practice with numerous companies for the reason it creates multi-dimensional
benefits. Present day entrepreneurship sees socially responsible business as the
foundation for achieving competitive edge on the market. Nowadays many a
business research have proven how it is that precisely sustainable practices
influence on the increase of operating income or market shares of certain
companies, building up a corporate reputation at the same time making them more
attractive for investments.
Socially responsible business is becoming desirable in all business sectors, tourism
included. The role and significance of socially responsible tourism practices can be
interpreted as a response to all the more frequently raised issues regarding
unsustainability of some of the bases of modern tourism. By continuous questioning
the usage of water, sea, air, land, natural and cultural heritage etc., there is growing
necessity for socially responsible interventions in order to prevent further
exploitation of public goods and consequent decrease of the quality of life for the
local community in a tourist destination.
The analysis of Lešić Dimitri entrepreneurship displays a variety of initiatives of
socially responsible business, such as treating their employees, caring for local
community, sponsorships and donations to significant projects and events, as well
as awareness for the environment. Lešić Dimitri Palace stands out as a rarely
positive and inspirational example of how socially responsible business can enter
into a truly philanthropic dimension
Analiza mogućnosti ulaska poduzeća na novo tržište u farmaceutskoj industriji
No full textU završnom radu se prikazuje situacija prilikom odlučivanja unutar jednog poduzeća o izlasku na novo tržište. Postoje različiti načini izlaska na inozemno tržište, a upravo su isti, u ovom završnom radu, analizirani na primjeru farmaceutske industrije. Za izradu završnog rada provedeno je sekundarno istraživanje, tzv. istraživanje za stolom. Dana je definicija i pojam tržišta farmaceutskih proizvoda, kao i čimbenici koji utječu na odabir vrste izlaska na inozemno tržište. Ti čimbenici su strateški čimbenici, čimbenici okruženja i transakcijski čimbenici te analiza navedenih čimbenika omogućava donošenje strateške odluke vezane uz izlazak na međunarodno tržište. Također, opisani su i načini izlaska na inozemno tržište od direktnoga i indirektnoga izvoza, licence, zajedničkoga ulaganja, franšize, strateških saveza, direktnih stranih ulaganja te spajanja i akvizicija. Prikazana su kretanja farmaceutske industrije u Hrvatskoj, Europskoj Uniji i svijetu.
Na primjeru poduzeća Jasika d.o.o., kako bi se došlo do pravilnog načina izlaska na novo tržište, provedena je analiza poslovanja poduzeća, kao i SWOT analiza poduzeća te PEST analiza farmaceutske industrije. Analizom se utvrdilo kako poduzeće ima pozitivne financijske rezultate čiji prihodi rastu iz godine u godinu, kao i dobit. Također, utvrdilo se kako većinu svojih prihoda ostvaruje na domaćem tržištu te kako postoji potencijal za povećanje prihoda iz inozemstva. Poduzeće posjeduje dobro organizirane logističke centre kao i vlastiti razvijeni vozni park te dugogodišnje iskustvo na hrvatskome tržištu. Posluje već dugi niz godina na tržištu dijagnostičke opreme u Bosni i Hercegovini i Srbiji te posjeduje određena znanja o navedenim tržištima. Upravo zbog ove činjenice autor smatra kako bi poduzeće trebalo uložiti dodatna sredstva u ispunjavanje uvjeta vezano za skladištenje i promet lijekovima u Srbiji i Bosni i Hercegovini, koji će mu omogućiti sudjelovanje na tržištu farmaceutske opreme u Srbiji te Bosni i Hercegovini. Autor prema rezultatima istraživanja predlaže direktno ulaganje u stranu zemlju.The final paper outlines how strategic factors, environmental factors and transactional factors and the analyses of these factors make possible strategic decisions related to entering the international market. It also describes the ways of entering the foreign market from direct and indirect exports, licenses, joint ventures, franchises, strategic alliances, foreign direct investments to mergers and acquisitions. The trends of the pharmaceutical industry in Croatia, the European Union and the World are presented.
In order to find the right way to enter a new market, an analysis of a company operations was performed on the example of the firm Jasika Ltd., as well as a SWOT analysis of the company and a PEST analysis of the pharmaceutical industry. The analysis has shown that the company has positive financial results whose revenues, as well as profits, increase year after year. It also reveals that it generates most of its revenues on the domestic market and that there is a possibility of increasing revenues from abroad. The company has well-organized logistics centers as well as its own developed rolling stock and many years of experience in the Croatian market. The company has been operating for many years in the markets of diagnostic equipment in Bosnia and Herzegovina and Serbia, and has some knowledge of these markets. Due to this fact, the author believes that the company should invest additional funds in meeting the conditions related to the storage and sale of drugs in Serbia and Bosnia and Herzegovina, which will allow it to participate in the pharmaceutical equipment markets in above countries. According to the results of the research, the author suggests direct investment in foreign countries
E-receipts and their use in business processes of company Kod održavanje d.o.o.
No full textSvima nam je poznata uzrečica “Vrijeme je novac” pa tako i u pogledu financijskog
poslovanja svake tvrtke. Da bi se uprihodio novac, potrebno je zadovoljiti različita
svojstava, a jedan od tih je i izdavanje računa. Da bi netko mogao uplatiti novac za izdanu
uslugu ili proizvod, potrebno je isporučiti račun i dostaviti ga na dogovorenu adresu. U
vremenu kada je tehnologija ušla u sva područja poslovanja, tako i u područje financija i
dostave računa, ne iznenađuje osmišljavanje što bržeg načina dostave računa koji je
također zakonski odobren. E-mail je odavno zamijenio pisma, tako je i s računima. Do
sada su se računi slali poštom, u papirnatom obliku, a za dostavu istih najčešće su se
koristile usluge pošte. U prosjeku, na isporuku računa čekalo se nekoliko dana, za
potvrdu o primitku isto toliko. Danas je osmišljen elektronički servis koji u mnogočemu
olakšava taj proces te ujedno nudi dodatne mogućnosti uz samo slanje e-računa. Račun
se pretvara u digitalni oblik pa umjesto za nekoliko dana, račun je sada na željenoj adresi
u samo nekoliko sekundi. Uz to, dobije se potvrda o primitku i statusu e-računa, e-račun
se automatski arhivira u elektroničkom obliku i može mu se pristupiti u bilo kojem trenutku.
Takav način dostave e-računa izbacuje papir iz svakodnevne upotrebe i stvara velike
uštede, kako poduzećima tako i gospodarstvu. Ekološki je mnogo prihvatljiviji i nudi
tvrtkama povećanje konkurentnosti na tržištu ubrzanjem poslovnih procesa.We are all familiar with the saying "Time is money" and thus in terms of the financial
operations of each company. In order to earn money, it is necessary to satisfy various
properties, and one of them is issuing invoices. For someone to pay us money for a
service or product that has been issued, we need to deliver the invoice and deliver it to
the address agreed in advance. At a time when technology has entered all areas of
business, including finance and invoice delivery, it is not surprising to devise the fastest
possible way to deliver invoices, which is also legally approved. Email has long since
replaced letters, and so have the invoices. Until now, invoices had been sent by mail, in
paper form, and postal services were most often used to deliver them. On average, the
delivery of the invoice was waited for several days, for the confirmation of receipt as much.
Today, an electronic service has been designed that greatly facilitates this process and
offers additional options in addition to sending invoices. The invoice is converted to digital
form so instead of in a few days, the invoice is now at the desired address in just a few
seconds. In addition, an acknowledgment of receipt and status of the invoice is obtained,
the invoice is automatically archived in electronic form and can be accessed at any time.
This way of delivering invoices removes paper from everyday use and creates great
savings, both for companies and the economy. It is much more environmentally friendly
and offers companies increased market competitiveness by speeding up business
processes
Conceptual revitalization concept of Radočaj estate based on experiences of rural tourism in Istria
No full textIdeja za pisanje ovoga rada potječe iz idejnog poslovnog projekta pretvorbe obiteljskog
imanja Radočaj u atraktivan, vrhunsko opremljeni smještajni objekt, prepoznat po
iznimnoj kvaliteti usluge na području ruralnog turizma, kao osnovnog oblika turističke
ponude. Radi prikupljanja relevantnih činjenica za potrebe pisanja rada, izdvojeni su oni
segmenti koji najviše odgovaraju planovima za razvoj idejnog koncepta, a tiču se trenutne
situacije na području ruralnog turizma u Hrvatskoj. Naglasak je na području Istre kao
vodeće destinacije ovoga oblika turističke ponude koja prednjači, ne samo brojem
posjetitelja, već sustavnim i pravovremenim donošenjem adekvatnih strategija i odluka
za rast i razvoj ruralnih područja.The idea for writing the paper comes from the business project of transforming the
Radočaj family estate into an attractive, superbly equipped accommodation facility,
recognized for the exceptional quality of service in the field of rural tourism as the basic
form of tourist offer. In order to gather relevant facts, for the purposes of writing the paper,
those segments that most correspond to the plans for the development of the conceptual
concept, and concern the current situation in the field of rural tourism in Croatia. The
emphasis is on the area of Istria as the leading destination of this form of tourist offer,
which leads not only in the number of visitors, but also in the systematic and timely
adoption of adequate strategies and decisions for the growth and development of rural
areas