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Fashion Designers and Hotels: The Possibilities of Expanding Business Interests
No full textTema ovoga završnog rada je odnos hotela i modnih dizajnera te mogućnost
proširenja poslovnih procesa. Prikazuje se utjecaj dizajnera na razvoj hotelskih
brendova te kako bi oni proširili svoje djelovanje na tržištu. Posljednjih godina sve je
veći trend ulaska modnih dizajnera u hotelijerstvo, a ta veza donosi obostranu korist,
kako za hotele, tako i za dizajnere. Vidljivo je da su kroz uređenje hotela fokus
stavili na modu i luksuz svojih brendova. Samim ulaskom dizajnera u hotelijerstvo
luksuznim je tvrtkama omogućena daljnja promocija njihovog brenda i proširenje
vidljivosti njihovih proizvoda. Luksuzni brendovi ulažu u hotele više od 20 godina, a
oni postaju sve privlačniji za putnike, posebno u vrijeme kada luksuz postaje sve
pristupačniji i raznolikiji.The topic of this thesis are the relations between hotels and fashion designers, as
well as the possibilities of expanding their business interests. Designers' influence on
the development of the hotel brands is presented in order for them to expand their
business on the market. In the last few years, there has been anincrease in the trend
of fashion designers entering the hospitality business. This connection brings mutual
benefits for both hotels and designers. It is clear that they have set their focus on
fashion and luxury of their brands, through interior design of the hotels. This
cooperation between designers and hotels brought a bout further brand promotion
and expansion of visibility of the products for the designer companies. Luxurious
brands have been investingin hotels for over 20 years, and they have become even
more appealing to the travellers, especially these days when luxury is becoming
more accessible and diverse
A study of the impact of social media on the identity and self-confidence of young women
No full textPojava i razvoj društvenih mreža nameću se kao sve češća tema rasprava u
modernom i tehnološki razvijenom svijetu. Problematika društvenih mreža u 21.
stoljeću jedan je od novijih izazova s kojima se susreće današnje društvo. O
njihovom se utjecaju tek nedavno počelo intenzivnije istraživati i pretpostavlja se
kako će njihov utjecaj u budućnosti sve više dobivati na važnosti. Korisnicima je uz
pomoć društvenih mreža pružena mogućnost oblikovanja novog virtualnog sebe koji
može odstupati od identiteta i pojave u zbilji. Mlade žene česte su korisnice
društvenih medija te su izložene slučajevima gdje mnoge utjecajne žene ne prikazuju
realnu sliku sebe. Cilj rada bio je prikazati kakav utjecaj imaju društveni mediji na
oblikovanje samopouzdanja,identiteta, samopredodžbe te percepciju vlastitog
fizičkog izgleda, kao i na stavove oko istih na primjeru mladih žena. Za potrebe rada
provedena su tri polustrukturirana dubinska intervjua s ispitanicama generacije X, Y i
Z. Rezultati istraživanja pokazali su da postoji razlika kod percipiranja utjecaja
društvenih mreža među ispitanicama X, Y i Z generacije. Također, rezultati su
dokazali kako utjecaj društvenih mreža može imati učinak na samopouzdanje
ispitanica.The emergence and development of social networks is becoming an increasingly common
subject of discussion in this modern and technologically advanced world. The issue of social
networks in the 21st century is one of the new challenges today's society has to face. Their
impact has recently been in tensified and it is assumed that their influence will become even
more important in the future. Through social networks users are given the opportunity to
create a new virtual self that can differ from their identity and appearance in real life. Young
women are frequent users of social media and are exposed to cases where many influential
women do not present a realistic picture of themselves. The aim of this study was to present
how social media content affects the formation of self-confidence, self-image and perception
of physical appearance as well as the attitudes young women have towards that. For the
purpose of this study three semi-structured in-depth interviews were conducted with the
Generation X, Y and Z respondents. The results of this study showed that there is a difference
in the perception of the influence of social networks between the Generation X,Y and Z
respondents. The results also showed how the influence of social networks can have an effect
on the self-confidence of the respondents
Management features of the congress hotel Princess in Jastrebarsko
No full textKongresni turizam selektivan je oblik turizma i zauzima značajan udio na tržištu turističke ponude. Njegov unosan karakter čini ga rastućim segmentom na turističkom tržištu. Značaj kongresnog turizma očituje se u nizu pozitivnih učinaka koje generira, kako za hotel, tako i za turističku destinaciju. Produženje turističke sezone, kvalitetna turistička ponuda i poboljšanje infrastrukture samo su neki od pozitivnih učinaka odvijanja kongresnih aktivnosti. Kongresi se najčešće organiziraju u hotelima, a hotel koji pruža kongresne usluge zahtijeva kvalitetan i učinkovit menadžment. Menadžerske aktivnosti kongresnog hotela očituju se u upravljanju i usklađivanju svih činitelja koji utječu na oblikovanje hotelske kongresne ponude. Spomenute specifičnosti prikazane su na primjeru kongresnog hotela Princess u Jastrebarskom koji zbog svoje atraktivnosti i konkurentnosti zauzima vodeće mjesto na tržištu kongresne ponude Zagrebačke županije. Za dobivanje uvida u upravljanje kongresnim aktivnostima na razini hotela i grada te identifikaciju glavnih pretpostavki korišten je intervju kao metoda istraživanja. Proveden je u kontaktu s direktorom hotela Princess, voditeljicom ureda Turističke zajednice grada Jastrebarskog te gradonačelnikom grada Jastrebarskog. Utvrđuje se da hotel raspolaže kvalitetnim smještajnim i kongresnim kapacitetima, inovativnom tehnološkom opremljenošću i gastronomskom ponudom te ljudskim resursima koji su ključni u ostvarenju uspjeha na tržištu. Njihova koordinirana suradnja omogućuje najvišu razinu kvalitete glede organiziranja kongresa i zadovoljenja potreba korporativnih klijenata. Odlična umreženost s gradom i turističkim uredom te njihove promotivne aktivnosti, omogućuju prepoznavanje Jastrebarskog kao privlačne kongresne destinacije.Congress tourism is a selective form of tourism and takes a significant share in the tourism industry. Its lucrative character makes it a growing segment of the tourism market. The importance of congress tourism is manifested in a number of positive effects it generates, both for the hotel and the destination. The extension of the tourist season, the quality tourist offer, and the improvement of the infrastructure are just some of the many effects of the congress activities. Congresses are most frequently organized in hotels and a hotel which provides congress services requires quality and efficient management. The managerial activities of a congress hotel are manifested in the conduction and coordination of all factors that affect the shaping of the hotel congress offer. The mentioned features are shown on the example of the congress hotel Princess in Jastrebarsko, which due to its attractiveness and competitiveness has a leading position in the market of the congress offer of the Zagreb County. In order to gain an insight into the management of congress activities at the hotel level, town level and identification of the main premises, an interview was used as a research method. It was conducted in contact with the hotel manager, the office manager at Jastrebarsko Tourist Board and the mayor of Jastrebarsko. It was determined that the hotel has quality accommodation and congress facilities, innovative technological equipment and gastronomic offer and human resources that are key to achieving success in the market. Their coordinated cooperation enables the highest level of quality in terms of organizing congresses and meeting the needs of corporate clients. Excellent networking with the town and the tourist office, as well as their promotional activities, enable the recognition of Jastrebarsko as an attractive congress destination
Croatian cinematography as a resource for the development of film tourism
No full textPredmet ovog rada je filmski turizam, serije i filmovi snimani na prostorima Republike Hrvatske, te manifestacijski potencijal. U radu su prikazana osnovna obilježja filmskog turizma, povijesni razvoj, trendovi u svijetu i kod nas. Uz nabrojane serije i filmove domaće i strane produkcije koji su snimani u Republici Hrvatskoj i manifestacija posvećenih istima, rad se bavi analizom resursa koje Republika Hrvatska nudi za razvoj filmskog turizma, prijedloge za unapređenje već postojećih manifestacija i prijedlog ture na temu filmskog turizma. U primarnom istraživanju anketirano je 70 ispitanika s ciljem utvrđivanja informiranosti ljudi domaćom kinematografijom, stranom produkcijom koja je koristila lokacije u Republici Hrvatskoj za snimanje filmova i serija i zainteresiranost za manifestacije i ture s naglaskom na buduće potencijale. Na kraju rada navedeni su prijedlozi za unaprjeđenje već postojećih manifestacija i prijedlozi za nove ideje u svrhu promocije domaće kinematografije i filmskog turizma u Republici Hrvatskoj, ali i iskorištavanje filmova strane produkcije koji su snimani na lokacijama Republike Hrvatske.The topic of this thesis is film tourism, series and films shot in Republic of Croatia and the manifestation potential. The thesis presents the basic features of film tourism, historical development, trends in the world and in Croatia. In addition to series and films of domestic and foreign production shot in the Republic of Croatia and events dedicated to them, the paper analyses resources offered by the Republic of Croatia for the development of film tourism, proposals for improving existing events and a tour proposal on film tourism. The primary survey surveyed 70 respondents with the aim of determining people's awareness of domestic cinema, foreign production that used locations in the Republic of Croatia to make films and series, and interest in events and tours. At the end of this thesis, there are proposals for improving existing events and proposals for new ideas for the purpose of promoting domestic cinema and film tourism in the Republic of Croatia, but also the use of foreign films shot at locations in the Republic of Croatia
Business model of a travel agency specialized in photographic travel
No full textFoto turizam niša je kulturnog turizma. U svijetu se počeo razvijati u osamdesetim godinama prošlog stoljeća. Najveći broj specijaliziranih turističkih agencija za foto turizam posluje u SAD-u, a njihovo osnivanje pokrenuli su profesionalni fotografi koji su na invoativan način kreirali novi turistički proizvod u kojem su povezali turistička putovanja i stjecanje osnovnih ili naprednih fotografskih vještina. U Europi se foto turizam počeo razvijati prije dvadeset godina, a ponude foto radionica i foto tura uglavnom su osmišljene na način da prezentiraju turistima prirodne i kulturne posebnosti zemlje na jedinstven način. Za razvoj foto turizma najvaţniji resurs je ljudsko znanje i kreativnost da se bogata prirodna i kulturana baština, te postojeća turistička ponuda poveţe na novi način i stvori novi turističkih proizvod. Svaki poduzetnički pothvat počinje idejom, a ideja je uočena prilika na trţištu za plasiranje nekog novog proizvoda ili usluge. Da bi se iz ideje razvio uspješan poduzetnički pothvat poduzetnik je treba testirati. Postoje brojne metode za testiranje ideja, a jedna od njih je Canvas metoda analize. Canvas metoda pomoću testnog alata pod nazivom platno poslovnog modela omogućuje vizualiziranje svih elemenata poslovnog pothvata: kupaca proizvoda, stvaranja vrijednosti, izvora prihoda, kanala distribucije, odnosa s kupcima, ključnih resursa i partnerstva, te strukture troškova. Pokretanjem specijalizirane agencije za foto turizam u Hrvatskoj obogatila bi se turistička ponuda zemlje, otvorila nova radna mjesta, produţila turistička sezona i povećao prihod od turizma.Photo tourism is a niche of cultural tourism. It began developing in the eighteen hundreds of the last century. The largest number of specialized travel agencies for photo tourism operates in the United States, and their establishment was initiated by professional photographers who had, in an innovative way, created a new tourist product in which they connected tourist travel and the acquisition of basic or advanced photographic skills. In Europe, photo tourism began to develop twenty years ago, and the offers of photo workshops and photo tours are mainly designed to present tourists the natural and cultural features of the country in a unique way. At the round table of photo tourism in 2014, Croatia tried to start it’s development of photo tourism, but the development has not happened to date. The most important resource for the development of photo tourism is human knowledge and creativity to connect the rich natural and cultural heritage with the existing tourist offer to make way for a new tourist product. Every entrepreneurial venture starts with an idea, and an idea is a perceived opportunity in the market to place a new product or service. In order to develop a successful entrepreneurial venture from an idea, an entrepreneur needs to test it. There are numerous methods for testing ideas, and one of them is the Canvas method of analysis. The Canvas method uses a test tool called the Canvas Business Model to visualize all elements of a business venture: customer products, value creation, revenue sources, distribution channels, customer relationships, key resources and partnerships, and cost structures. The launch of a specialized agency for photo tourism in Croatia would enrich the country's tourist offer, create new jobs, extend the tourist season and increase income from tourism
Ljubavna priča kao element brendiranja destinacije u hrvatskom turizmu
No full textOvaj rad raspravlja o važnosti procesa brendiranja turističke destinacije i stvaranja pozitivnog imidža destinacija u suvremenom turizmu. Svaka destinacija posjeduje razlikovni i jedinstveni element koji se može iskoristiti u marketinškim aktivnostima. Brojne destinacije zahvaljujući originalnoj marketinškoj kampanji polučile su uspjeh i promijenile percepciju kod korisnika.
Zahvaljujući snazi društvenih mreža, kampanje mogu imati neviđeni doseg i doprijeti do velikog broja korisnika koji stvaranjem dodatnog sadržaja mogu sudjelovati u daljnjoj promociji destinacije.
U radu se analizira potencijal brendiranja destinacije grada Kaštela kroz priču o lokalnim ljubavnicima Miljenku i Dobrili. Raspravlja se je li element ljubavi dovoljno razlikovni segment u brendiranju i promoviranju destinacije. U tu svrhu proveden je case study – analiza sadržaja koji destinacija objavljuje na različitim društvenim mrežama, kao i znanstvena analiza medijskih sadržaja o destinaciji te intervju s nacionalnom, regionalnom i lokalnom turističkom zajednicom.
Zaključuje se kako grad Kaštela u svojim budućim aktivnostima namjerava brendirati destinaciju kao grad ljubavi, a nacionalna turistička zajednica prepoznaje motiv ljubavi kao jedan od elemenata promocije koji se može uklopiti s ostalim motivima tipičnim za određenu destinaciju.This paper discusses the importance of the branding process for tourist destinations and creating of a positive image of different destinations in the contemporary tourism. Each destination has a comparative advantage which can be used in marketing activities. Numerous destinations thanks to an original marketing campaign have achieved successful results and changed the user's perception.
Thanks to the power of social networks, the campaigns may have a major success and reach a large number of users, who by creating additional content can take part in the further promotion of a destination.
The paper analyses the branding potential of the town of Kaštela as a destination through the story about local lovers Miljenko and Dobrila. It is discussed whether the love element is a sufficiently distinctive segment when it comes to branding and promoting the destination. Therefore, a case study was carried out – an analysis of the content published by the destination on different social networks as well as scientific analysis of the media content about the destination and an interview with the national, regional and local tourist board.
The conclusion is that the town of Kaštela intends to brand in its future activities the destination as the town of love, and the national tourist board recognises the motif of love as one of the promotion elements that can be incorporated within other motifs typical for a certain destination
Analiza stavova čitatelja internetskih portala o influencerima na odabranome medijskom primjeru
No full textZnačajan dio života čovjeka današnjice odvija se u virtualnoj sferi gdje se reflektiraju i djelomično iskrivljuju dosad ustaljene pojave. Pojava influencera odražava ideju obožavanja slavnih osoba uz značajne promjene Medijski skandal koji se desio između hrvatske influencerice Doris Stanković i porečkoga restorana u pitanje je doveo stavove javnosti prema influencerima kao relativno novoj pojavi. Doris Stanković objavila je prepisku s tada nepoznatim restoranom u kojoj je njezin zahtjev za suradnju obijen uz uvrede i poniženja. Neobično zadovoljstvo koju su mediji i javnost pronašli u odabranom slučaju bio je motivom za ispitivanje javnoga mnijenja. U istraživanju nastojali su se razjasniti stavovi čitatelja internetskih portala o influencingu kao profesiji, kao što je istražen i mogući otpor prema influencerskom marketingu. Također, jedno od pitanja istraživanja odnosilo se na usporedbu influencerskog marketinga i marketinga uz potporu slavnih osoba. Postavljena su i pomoćna istraživačka pitanja koja se odnose na Doris Stanković, odnosno na profesionalnost njena pristupa. Izabrana metoda prikupljanja podataka bio je virtualni anketni upitnik na uzorku od 111 ispitanika. Na temelju rezultata može se zaključiti kako čitatelji internetskih portala ne doživljavaju posao influencera profesijom te influencerski marketing smatraju utjecajnijim od marketinga uz potporu slavnih osoba. Rezultati ukazuju i na postojanje otpora prema influencerskom marketingu iako su gotovo tri četvrtine ispitanika mlađe od 30 godina. Istraživanje ukazuje i na animozitet prema liku Doris Stanković te osudu njezina pristupa restoranu. Dok odbojnost prema influencerskom marketingu postoji, ne osporava se njegova učinkovitost. Način pristupanja koji influenceri odabiru može doprinijeti boljem ugledu struke te su nužne edukacije za ovu brzorastuću djelatnost.A significant part of today's human life takes place in the virtual sphere, where previously established phenomena are reflected and partially distorted. The appearance of influencers reflects the idea of worshiping celebrities with significant changes The media scandal that occurred between Croatian influencer Doris Stanković and a restaurant in Poreč has called into question public attitudes towards influencers as a relatively new phenomenon. Doris Stanković published a correspondence with a then unknown restaurant in which her request for cooperation was broken with insults and humiliation. The unusual satisfaction that the media and the public found in the chosen case was the motive for polling the public. The research sought to clarify the attitudes of readers of Internet portals about influencing as a profession, as well as the possible resistance to influencer marketing. Also, one of the research questions related to the comparison of influencer marketing and celebrity-supported marketing. Auxiliary research questions related to Doris Stanković and the professionalism of her approach, were also asked. The chosen method of data collection was a virtual survey questionnaire on a sample of 111 respondents. Based on the results, it can be concluded that readers of Internet portals do not perceive the work of influencers as a profession and consider influencer marketing more influential than marketing with the support of celebrities. The results also indicate the existence of resistance to influencer marketing, although almost three quarters of respondents are younger than 30 years. The research also indicates animosity towards the character Doris Stanković and condemnation of her approach to the restaurant. While aversion to influencer marketing exists, its effectiveness is not disputed. The approach that influencers choose can contribute to a better reputation of the profession, and education is necessary for this fast-growing activity
The Blending of Political Propaganda and Tourism in "Plave tišine" (Blue Silences) : a Short Croatian Documentary from the Socialist Fifties
No full textWith a history tied to all the political and social changes it went through, Croatian cinema often reflected those changes on different levels. The socialist part of Croatian cinema history was no different, regardless of the type or genre of film. It often selected themes that would represent current paths of government political activity, leaving the film professionals not only to adjust, but to find in these universal — local themes an artistic base for them to develop their skills. or even find personal stories. It was a position comparable to film professionals working in the studio systems of historically advanced production centres, regardless of the ideologies they sometimes had to follow. In such conditions, even the smaller productions could not escape their role in representing major themes. Filmed and directed in 1953, by distinguished Croatian cinematographer and sometimes director, Frano Vodopivec’s short documentary film ‘Blue silences’ (Plave tiπine) about an international group of divers and scientists, exploring the Kornati archipelago, manifested themes that were important to the still young political order, such as international acceptance and visual presentation through tourism. The significance of Mediterranean legacy was also examined in films such as Vodopivec’s, redefining that legacy beyond war history or industry, but as a possible place of interest for the masses. Mainly as a place for leisure and adventure. This paper addresses all those instances, examining a short promotional documentary film from the early fifties