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    Market research in the function of introducing a new service into the offer of a selected private polyclinic

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    Svrha ovog rada bila je osiguravanje odgovarajuće informacijske podloge u cilju ispitivanja mogućnosti uvođenja nove usluge, konkretnije usluge kolonoskopske dijagnostike, u poslovanje poliklinike Lege Artis iz Osijeka. U svrhu dobivanja kvalitetnih informacija o navedenom cilju istraživanja provedeno je kvantitativno istraživanje anketom u koju je bio uključen prigodan uzorak ispitanika muškog i ženskog spola s prebivalištem na području Slavonije i Baranje. Ciljevi su istraživanja steći uvid u preferencije tržišta između privatnog i javnog zdravstva te razinu upoznatosti tržišta istočne Hrvatske s procesom kolonoskopije te s ostalim uslugama u ponudi poduzeća Lege Artis. Nakon provedene ankete potvrđena je početna pretpostavka kako bi širenje djelatnosti poslovanja uvođenjem nove usluge kolonoskopske dijagnostike bilo prihvatljivo i perspektivno za promatranu polikliniku jer na tržištu postoji zamjetan interes za novom uslugom poliklinike. Isto tako anketom su dobivene spoznaje kako kod korisnika postoji veća preferencija korištenja usluga privatnog zdravstvenog sektora, što služi kao temelj za uspješno širenje poslovanja prema djelatnosti obavljanja usluga dijagnostičkih kolonoskopskih pregleda.The purpose of this paper was to analyze the possibility of introducing a new service, i.e., the diagnostic colonoscopy, to medical services of Lege Artis Polyclinic in Osijek. A market research was carried out in order to gain some quality information related to the main goal of this paper. The sample included both male and female respondents who live in Slavonia and Baranja region. Research objectives were to primarily gain insight into preferences between public and private health institutions; secondly, to analyze the level of familiarity consumers have with the process of conducting a colonoscopy procedure; and finally, to examine if the targeted market is familiar with other services Lege Artis Polyclinic provides. After conducting the survey, it is concluded that the expansion of medical services is a promising project due to the significant interest of the respondents. Furthermore, there is a preference of private health institutions among consumers over public ones, which is a great foundation for a successful implementation of colonoscopy procedures into practices that Lege Artis Polyclinic offers

    Smart Grid configuration and deployment

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    U ovom radu promatrat će se pojam Pametne mreže kao napredna tehnologija proizvodnje, uravnoteženja, distribucije i prijenosa energije općenito. Prikazuju se osnovne značajke te buduće mogućnosti Pametne mreže. Skup takvih naprednih sustava upravljanja uvelike bi olakšao ljudski život i to na više razina, od jednostavnijeg upravljanja svojim domom, do jeftinije cijene energije. Implementacijom Pametne mreže otvorio bi se prostor za razvoj bezbroj drugih sustava i proizvoda. Pametne mreže koriste velik broj pametnih uređaja (pametni mjerni uređaji, pametna brojila, senzori, pametni releji, itd.) kojima se omogućuje dvosmjerna komunikacija, odnosno elektroprivreda dobiva povratne informacije o potrošnji, potražnji, periodu najviše i najniže potrošnje, itd. Na taj način se umanjuju troškovi elektroprivrede jer se od djelatnika ne zahtijeva izlazak na teren, ali umanjuju se i troškovi potrošača, pošto njegov sustav naprednih uređaja, na temelju prikupljenih informacija, zna koliko je energije potrebno tom kućanstvu. Implementacija takvih tehnologija krenula je početkom ovog stoljeća kada su razne grupacije širom svijeta počele ulagati u Pametne mreže, što se pokazalo znatno uspješnim. Infrastruktura ovih sustava iznimno je skupa zbog velikog broja digitalnih naprednih uređaja, kompleksnih procesa te visokog udjela obnovljivih izvora energije, koji nisu uvelike pouzdani. Kao konkretan primjer Pametne mreže, navodi se aplikacijski protokol pod nazivom ZigBee. Aplikacije malih resursa koje koriste sustave i tehnologije koje brinu o korisniku, odnosno olakšavaju mu svakodnevni život uštedom energije i vode. ZigBee protokol počeo se razvijati paralelno Pametnoj mreži, time omogućujući korisniku pristup najnovijoj tehnologiji. Također, razrađeno je istraživanje pod nazivom „Tallaght Smart Energy Living Lab“, koje se temelji na razvoju proizvodnje i distribucije električne energije unutar društvenih zajednica.This paper is based on Smart Grids as an advanced technology of producing, balancing, distribution, and transmission of energy. It also shows some basic features and possible capabilities of Smart Grids. Together, this advanced controlling systems would make human life much easier, from simple menagement of your household, to less expensive energy price. By implementing Smart Grids there is a huge market opening for development of numerous systems and products. Smart Grids consists of many advanced devices (smart metering device, smart counter, sensors, smart releys, etc.) which allow a bidirectional communication, in other words power utilities receive a feedback about electricity consumption, demand, peak and off-peak periods of consumption, etc. Therefore, power utility's costs are lower because their workers are not required to check a level of consumption manually. Consumers' costs are also lower due to the fact of advanced devices, based on data collected, devices are able to calculate an amount of energy needed. Those technologies were first implemented in the early 2000s when various business groups started to invest in Smart Grids, which ended up being very useful. Infrastructure of this scale is expensive because it holds a lot of digital advanced devices, complex operations, and greater use of renewable energy resources, which are not highly reliable. Real-life example of Smart Grids is application protocol called ZigBee. Low-rate resource applications which use various systems and technologies to take care of a user, respectively making his everyday life much easier. ZigBee procotol development took off as soon as Smart Grids started to grow, making the cutting-edge technology available to their users. Also, as a major research, „Tallaght Smart Energy Living Lab“ experiment is part of this paper as well, and it is based on electricity production and distribution development inside individual communities

    Satisfaction of the guests with the tourist service of the selected hotel

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    Završnim radom ispitano je zadovoljstvo inozemnih turista pojedinim segmentima turističkog aranžmana Hotela Korsal smještenog na otoku Korčuli. Pri utvrđivanju razine zadovoljstva ispitanika korišteni su parametri općeg zadovoljstva pruženim turističkim uslugama, čistoće smještajnog objekta, sigurnost odabrane turističke destinacije, sadržajni kapaciteti turističke destinacije, ponuda sadržaja unutar smještajnog objekta, omjer cijene i kvalitete pružene turističke usluge, udobnost smještajnih kapaciteta, ljubaznost osoblja, infrastruktura turističke destinacije te zadovoljstvo prirodnom i kulturnom ponudom turističke destinacije. Najviša razina zadovoljstva ispitanika iskazana je po pitanju čistoće i sigurnosti smještajnog objekta, korektnog omjera cijene i kvalitete usluge, prirodne i kulturne ponude destinacije i ljubaznosti osoblja. Stupanj zadovoljstva turista udobnošću smještajnih kapaciteta i infrastrukturom turističke destinacije dovodi do zaključka da se ovim segmentima turističke ponude treba posvetiti i u iste ulagati s ciljem postizanja veće konkurentnosti na tržištu.The final thesis examined the satisfaction of foreign tourists with certain segments of the tourist arrangement of the Hotel Korsal located on the island of Korčula. In determining the level of satisfaction of respondents, parameters of general satisfaction with the provided tourist services, cleanliness of accommodation facility, safety of the selected tourist destination, content capacities of the tourist destination, offer of content within the accommodation facility, price-quality ratio of the provided tourist service, comfort of accommodation capacities tourist destinations and satisfaction with natural and cultural offer of the tourist destination have been used. The highest level of satisfaction of respondents was expressed in terms of cleanliness and safety of the accommodation facility, the correct ratio of price and quality of service, natural and cultural offer of the destination and the kindness of staff. The degree of tourist satisfaction with the comfort of accommodation facilities and the infrastructure of the tourist destination leads to the conclusion that these segments of the offer should be the subject of further development and investments in order to achieve greater competitiveness in the market

    Režija kratkometražnog igranog filma Online (Prilog)

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    Motivacijske tehnike u odabranom obiteljskom poduzeću

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    Ovim završnim radom autor je želio prikazati neke od osnovnih komponenti menadžmenta, kao što su menadžerske funkcije, menadžerske vještine, pa i pojam poduzetničkog menadžmenta, a sve u svrhu usporedbe kako se ti elementi odvijaju u praksi i to na primjeru obiteljskog poduzeća Pršutana Granić d.o.o. iz Vrgorca. Također, jedna od polazišnih ideja za rad, ujedno je i jedna vrsta generacijske tranzicije u poslovanju, koja nastupa postepeno, jer se sin vlasnika, autor ovog rada, povremeno uključuje u neke dijelove vođenja i upravljanja obiteljskim poduzećem. Glavni menadžer, osnivač i vlasnik poduzeća Pršutana Granić d.o.o. u fokusu je rada jer unutar organizacije, usmjerava i upravlja kadrovima, pribavlja neophodne resurse te shodno tome, u skladu s ranije navedenim, preuzima odgovornost za postizanje ciljeva, a naročito u doba krize uzrokovane pandemijom korone. Ključni problem koji se prikazuje u radu je utjecaj menadžmenta na motivaciju zaposlenika, te na poslovni uspjeh poslovnog subjekta. Obiteljsko poduzeće Pršutana Granić d.o.o. se bavi proizvodnjom, preradom i konzerviranjem mesa i mesnih proizvoda, tj. proizvodnjom sušenog, soljenog ili dimljenog mesa. Osnovano je 2017. godine i u potpunosti je u privatnom vlasništvu. Sa svojim proizvodima prisutni su na prostoru Republike Hrvatske. Od samog početka poslovanja Pršutana Granić d.o.o. ima uzlaznu putanju te trenutno zapošljava 20 djelatnika. U radu se analiziraju neki dijelovi poslovanja u navedenom poduzeću, s naglaskom na materijalne i nematerijalne motivacijske tehnike, te nagrađivanje zaposlenika.In this final paper the author wanted to showcase some fundamental components of management as managerial functions, managerial skills and entprenurial managament in the purpose of comparison on how things take place in praxis on the example of the family company Pršutana Granić d.o.o. from Vrgorac. Additionaly one of the starting ideas for this kind of work is additionally a kind of generational transition in business, which occurs gradually, because the son of the owner who is the author of this work, occasionally gets involved in some parts of running and managing the family business. The general manager, founder and owner of the company Pršutana Granić d.o.o. is in the focus of work because within the organization he directs and manages the staff, furthermore he procures the necessary resources and, accordingly, in accordance with the above takes responsibility for achieving goals especially in times of crisis caused by the Covid-19 pandemic. The key problem presented in the paper is the influence of management on employee motivation and business success of the business entity. The family company Pršutana Granić d.o.o. is engaged in the production, processing and canning of meat and meat related products, ie the production of dried, salted or smoked meat. It was founded in 2017 and is completely privately owned. They are present in Croatia with their products. From the very beginning of the business Pršutana Granić d.o.o. has an upward trajectory and currently employs 20 staff. The paper analyzes some parts of the business in this company, with an emphasis on tangible and intangible motivational techniques, and rewarding employees

    Competitiveness of small and medium companies in Međimurje County

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    Ovim je radom prikazano poslovanje i konkurentnost malih i srednjih poduzeća u Međimurskoj županiji. U radu je opisana konkurentnost kao višestruko definiran pojam, definirana je konkurentnost okruženja i govorilo se o elementima i oblicima konkurentnosti koji utječu na poslovanje poduzeća. Analizom sekundarnih podataka prikazano je gospodarsko stanje i poslovanje poduzetnika u Međimurskoj županiji. Za analizu podataka korišteni su podatci poput makroekonomskih pokazatelja, financijskih rezultata poslovanja, rang-liste top poduzetnika, kao i prikaz poslovanja poduzetnika po veličini poduzeća. Prikupljenim i analiziranim podatcima prikazano je kako radnici imaju najmanje prosječne osobne dohotke u odnosu na susjedne regije, a navedena županija broji nisku stopu nezaposlenosti. Za analizu konkurentnosti malih i srednjih poduzeća u Međimurskoj županiji sastavljena je SWOT analiza i obavljen je razgovor s predsjednikom Hrvatske obrtničke komore Čakovec te su dobiveni jasniji podatci s kakvim se regulativama susreću obrtnici kod poslovanja i koliko porezi utječu na dobit i poslovanje poduzeća. SWOT analizom prikazane su snage i slabosti gospodarskoga okruženja Međimurske županije, ali i prilike i prijetnje s kojima se gospodarstvo susreće. Mogućnost povećanja konkurentnosti malih i srednjih poduzeća u Međimurskoj županiji prikazana je uz pomoć razvojne strategije te županije, kao i korištenjem podataka dobivenih iz provedbe SWOT analize i razgovora s predsjednikom HOK-a Čakovec.With this thesis, it was presented the competitiveness of small and medium companies in Međimurje County. In the thesis the competitiveness is described as a term in multiple forms of definition, also the competitiveness of environment is defined and it talks about elements and forms of competitiveness that affect the business of the companies. By collecting and analysing secondary data, it was presented the economic situation and management of entrepreneurs in Međimurje County, like the macroeconomic indicators, the financial results of business, the ranking of top entrepreneurs and the representation of the business of the entrepreneur by the size of the company. By collecting and analysing secondary data it is presented that the workers in Međimurje County have the smallest average net salary in comparison to other Regions and Međimurje County counts low unemployment rate. SWOT analysis and an interview that was conducted with President of the Croatian Chambers of Crafts Čakovec Boris Lukovnjak was made for the analysis of the competitiveness of small and medium enterprises in Međimurje County and clearer data was obtained on what regulations craftsmen encounter in their business and how much taxes affect the company's profit and business. The SWOT analysis shows the strengths and weaknesses of the economic environment of Međimurje County as well as the opportunities and threats that the economy faces. The competitiveness of companies in Međimurje is described, which has been enriched with the definition of competitiveness and indicators of productivity, economy and profitability of companies in the area of Međimurje are presented the possibility of increasing the competitiveness of small and medium enterprises in the Međimurje was presented with the help of the development strategy of Međimurje County and using dana obtained from the implementation of SWOT analysis and the interview with the President of CCC Čakovec

    Gastronomic offer of airports in the function of tourist offer on the example of Dubrovnik

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    Putovanja su u prošlosti bila motivirana različitim razlozima, ponekad su to bili razonoda i rekreacija, ponekad vjerski razlozi i posjet svetištima, ponekad dio školovanja i obrazovanja. Od 50-ih godina prošlog stoljeća broj putovanja stalno raste, a spektar razloga i motiva koja ih pokreću sve je širi i raznolikiji. Tome pridonosi opći gospodarski razvoj, razvoj tehnologija te generalno društvena kretanja. Isto tako, mijenjaju se navike i želje za putovanjem te zadovoljstvo turista ovisi o nizu elemenata ponude u destinacijama. Jedna od njih je kvaliteta gastronomske ponude, čija važnost kao elementa ponude posljednjih desetljeća neprekidno raste, a za jedan dio turista postaje i pokretač i glavni motiv putovanja. Tema ovog diplomskog rada je „Gastronomska ponuda u zračnim lukama u funkciji turizma na primjeru Dubrovnika“. Istraženo je zadovoljstvo putnika gastronomskom ponudom Zračne luke Dubrovnik kako bi se dobile informacije o mogućim poboljšanjima ovog elementa ponude. Istraženo je koliko su putnici zadovoljni aktualnom ponudom, gdje su glavni nedostaci i koje su osnovne prednosti i područja za poboljšanje. Porastom ponude u turizmu i ugostiteljstvu sve je izraženija potreba za radom na kvaliteti usluga vezanih uz prehranu gostiju. Kako bi se uhvatio korak s vremenom, potrebno je pratiti tržište potražnje s ciljem praćenja trendova i zadovoljavanja potreba potrošača. Osnovna svrha ovog diplomskog rada je prikazati važnost zadovoljstva putnika prehranom u Zračnoj luci Dubrovnik. U radu su obrađeni teoretski aspekti turizma, zračnog prometa i gastronomije te modernih trendova u gastronomiji. Empirijsko istraživanje provedeno je pomoću anketnog upitnika među putnicima u Zračnoj luci Dubrovnik. Istraženi su stavovi o zadovoljstvu gastronomskom ponudom u Zračnoj luci Dubrovnik, a pokazalo se kako su putnici uglavnom zadovoljni ponudom, ali bi htjeli da se nudi veći izbor jela.Travels in the past was motivated by various reasons, sometimes it was leisure and recreation, sometimes religious reasons and visits to shrines, sometimes part of schooling and education. Since the 1950s, the number of trips has been growing steadily, and the range of reasons and motives that drive them is ever wider and more diverse. The general economic development, the development of technologies and general social trends contribute to this. Likewise, travel habits and desires change and tourist satisfaction depends on a number of elements of the offer in destinations. One of these is certainly the quality of the gastronomic offer, whose importance as an element of the offer has been constantly growing in recent decades, and for some tourists it becomes both the driver and the main motive for travel. The topic of this thesis is "Gastronomic offer in airports in the function of tourism on the example of Dubrovnik." Passenger satisfaction with the gastronomic offer of Dubrovnik Airport was investigated in order to obtain information on possible improvements to this element of the offer. It was investigated how satisfied passengers are with the current offer, where the main shortcomings are and what are the main advantages as well as areas for improvement. With the increase in the offer to tourism and catering, the need for work on the quality of services related to the nutrition of guests is becoming more and more pronounced. In order to keep up with the times, it is necessary to monitor the demand market in order to monitor trends and meet consumer needs. The main purpose of this thesis is to show the importance of passenger satisfaction with food at Dubrovnik Airport. The paper deals with theoretical aspects of tourism, air transport and gastronomy and modern trends in gastronomy. The empirical research was conducted using a survey questionnaire among passengers at Dubrovnik Airport. Attitudes towards satisfaction with the gastronomic offer at Dubrovnik Airport were explored, and it was shown that passengers are generally satisfied with the offer, but would like to be offered a larger selection of dishes

    Workplace stress on the example of employees of selected hotels

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    U današnjem poslovanju stres je identificiran kao jedan od glavnih problema koji negativno utječe na produktivnost zaposlenika i na njihovo psihofizičko zdravlje. Cilj ovoga završnog rada jest utvrditi najčešće uzroke stresa zaposlenika odabranih hrvatskih hotela te utvrditi povezanost opterećenosti radnika i razine kontrole posla sa subjektivnim osjećajem stresa. Za potrebe istraživačkoga rada, postavljena je hipoteza koja glasi; „Što zaposlenik ima veće zahtjeve posla (radno opterećenje), a manju širinu odlučivanja (kontrolu), to će subjektivni doživljaj stresa biti veći.“. Za prikupljanje podataka korištena je metoda upitnika koji je u pisanom obliku poslan u deset odabranih hotela u priobalnim i kontinentalnim mjestima u lipnju 2021. godine. Anketa se sastojala od 15 pitanja koja su sadržavala demografske podatke, ocjenu stupnja stresa te zadovoljstva poslom, pitanja koja opisuju zahtjeve posla, kontrolu i resurse, te pitanja fizioloških i psiholoških simptoma stresa. Ukupno je sudjelovalo 108 zaposlenika na različitim poslovima u hotelu. Rezultati istraživanja pokazuju kako zaposlenici s većim obujmom posla i manjom kontrolom u većoj mjeri proživljavaju stres, imaju više fizioloških i psiholoških znakova stresa te u većoj mjeri pokazuju namjeru promjene posla u odnosu na zaposlenike s manjim obujmom posla i većom kontrolom.Workplace stress has been identified as one of the greatest risks to employee health with a large impact on the loss of working days and a negative impact on the quality of job performance. This final paper aims to determine the most common causes of stress of employees of the selected Croatian hotels and to determine the relationship between the workload of workers and the level of work control with the subjective feeling of stress. For the research work, the following hypothesis was set up; „The higher the job requirements (workload) and the smaller the breadth of decision-making (control), the greater the subjective experience of stress.“ A method of a questionnaire was used for dana collection and it was sent in writing to ten selected hotels in costal and continental locations in June 2021. The survey consisted of 15 questions that contained demographic data, an assessment of stress levels and job satisfaction, questions describing job requirements, control and resources, and questions of physiological and psychological symptoms of stress. A total of 108 employees at various positions in the hotels participated in the survey. The results of the research show that employees with higher workload and less control experience stress to a greater extent, have more physiological and psychological signs of stress, and show a greater intention to change jobs compared to employees with smaller workload and greater control

    Comparison of perception and tendencies of social media usage amongst Generation X and Z

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    Cilj rada bio je istražiti razlike u percepciji i navikama upotrebe društvenih mreža generacije X (rođeni između 1965. i 1980. godine) i generacije Z (rođeni između 1997. i 2012. godine) te usporediti njihove stavove i vidjeti povezanost karakteristika pojedine generacije na njihovu online prisutnost i upotrebu društvenih mreža. U radu je dano teorijsko određenje pojmova društvene mreže i digitalna komunikacija, navedene su karakteristike najpopularnijih društvenih mreža prema rezultatima ispitanika, Facebooka i Instagrama te je objašnjena podjela generacija. Također, rad sadrži teoriju o ključnim karakteristikama generacija X i Z. Istraživanje je provedeno online u lipnju 2021. godine na uzorku od 493 ispitanika. Sudjelovalo je 249 ispitanika generacije X i 244 ispitanika generacije Z. Istraživanjem su utvrđene razlike pri odabiru društvene mreže koju pojedina generacija najviše upotrebljava, vremena provedenog na društvenim mrežama u danu, kao i podatak da pripadnici obje generacije najviše vremena provode gledajući tuđe objave i ne angažirajući se osobno. U zaključku je povezana teorija i prethodna istraživanja s vlastitim istraživanjem, kao i preporuke za daljnju online komunikaciju putem društvenih mreža s generacijama X i Z.The aim of the research was to indicate the differences in perception and tendencies of social media usage amongst Generation X (born between 1965 and 1980) and Generation Z (born between 1997 and 2012) ¸ and to compare their attitudes and identify the correlation between the characteristics of each generation and their online presence and use of social networks. The paper provides a theoretical definition of the terms social network and digital communication, lists the characteristics of the most popular social networks according to the results of respondents; Facebook and Instagram, and explains the division of generations. Furthermore, the paper contains theory behind the key characteristics of both Generation X and Z. The survey was conducted online, in June 2021, on a sample of 493 respondents. A total of 249 Generation X respondents, and 244 Generation Z respondents participated. The survey found differences in the choice of the social network most used by each generation, time spent on social networks in the day, as well as the fact that members of both generations spend the most time looking at other people's posts and not engaging themselves. The conclusion compares theory and previous research to the research presented in this paper, as well as recommendations for further online communication via social networks for Generations X and Z

    Young people's interest in Croatia in using self-employment support

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    Potpore za samozapošljavanje su državne potpore usmjerene prema nezaposlenim osobama koje se odluče na pokretanje vlastitog posla, a prijavljene su u evidenciju Hrvatskog zavoda za zapošljavanje. Uvjete i načine korištenja potpore izdaje Ministarstvo rada, mirovinskoga sustava, obitelji i socijalne politike koje, između ostalog, obavlja i poslove koji se odnose na politiku zapošljavanja, tržište rada i aktivnu politiku zapošljavanja. Cilj ove mjere je financijska podrška nezaposlenim osobama za pokrivanje početnih troškova poslovanja i rada poslovnog subjekta. Svrha ovog rada je dobiti uvid u zainteresiranost mladih ljudi za korištenje potpora za samozapošljavanje. Isto tako, koristeći se podacima dobivenima od strane Hrvatskog zavoda za zapošljavanje, istražilo se u kojim je djelatnostima samozapošljavanje izraženo, a u kojima deficitarno te postoji li trend rasta novouključenih osoba u potpore za samozapošljavanje u razdoblju od 2016. godine do 2020. godine. Koristeći online upitnik, omogućen je uvid u upoznatost mladih ljudi s potporama za samozapošljavanje te interesom za njihovo korištenje. Integriranjem spoznaja koje se baziraju na podacima prikupljenih od strane Hrvatskog zavoda za zapošljavanje te na podacima prikupljenima putem online upitnika, omogućeno je razumijevanje odnosa preferiranih djelatnosti mladih ljudi te stvarne situacije u području dodjeljivanja potpora za samozapošljavanje. Rezultati su pokazali kako postoji trend rasta novouključenih osoba iz područja svih djelatnosti u razdoblju od 2016. godine uz izuzetak 2020. godine. Isto tako, prepoznata su područja djelatnosti s izraženim brojem novouključenih osoba u potpore za zapošljavanje. Rezultati su pokazali kako se čak 47% ispitanika vidi u poduzetničkim vodama u budućnosti te kako čak 71% ispitanika prati neki od srodnih web portala putem kojih dobivaju mogućnost prikupljanja dodatnih informacija, praćenja trendova poduzetništva te modela vođenja tvrtki. Međutim, valja istaknuti i kako čak 51% njih smatra kako samozapošljavanje nije dovoljno promovirano kako u medijima, tako i u obrazovnom sustavu. Također, rezultati su pokazali kako postoji slaganje između preferiranih područja djelatnosti mladih ljudi te stvarne situacije u vezi sa samozapošljavanjem mladih ljudi unazad nekoliko godina.Self-employment grants are a form of state aid directed towards unemployed persons who decide to start their own business and are registered in the records of the Croatian Employment Service. The conditions and methods of using the grants are issued by the Ministry of Labor, Pension System, Family and Social Policy, which, among other things, performs tasks related to employment policy, labor market and active employment policy. The aim of this measure is to provide financial aid to unemployed persons to cover the initial operating and operating costs of a business entity. The purpose of this paper is to gain insight into the interest of young people in the use of selfemployment grants. Also, using the data obtained from the Croatian Employment Service, the aim of this paper is to understand in which activities people self-employ themselves, and in which self-employment is deficient. Also, the aim is to understand whether there is a growth trend of newly included persons in the self-employment grants in the period from 2016 to 2020. Using the online questionnaire, it was possible to gain insight into the familiarity of young people with the self-employment grants and their interest in using them. By integrating knowledge based on data collected by the Croatian Employment Service and on data collected through online questionnaires, it is possible to understand the relationship between the preferred activities of young people and the real situation in the field of granting the self-employment grants. The results have shown that there was a growth trend of newly included persons from the field of all activities in the period from 2016, with the exception of 2020. Also, areas of activity with a significant number of newly included persons in employment grants have been identified. The results have also shown that as many as 47% of respondents saw themselves in entrepreneurial waters in their future, and that as many as 71% of respondents followed some of the related web portals through which they get the opportunity to gather additional information, monitor entrepreneurship trends and business models. However, it should be noted that as many as 51% of them believe that self-employment is not sufficiently promoted in the media and in the education system. Also, the results have shown that there was a general agreement with the areas of interest of young people and the trend of new people involved in these activities over the past few years

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