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Analiza procesa zapošljavanja shodno radnom mjestu na odabranom primjeru
No full textLjudi, njihove potrebe, želje i zahtjevi postali su središte menadžmenta ljudskih potencijala svake
organizacije. Naime, budući da su ljudi ključni resursi za uspješno poslovanje organizacije,
potrebno je da im se posveti velika pažnja. U tu svrhu menadžeri usklađuju različite potrebe ljudi
tako što prikupljaju, odabiru, zapošljavaju i unaprjeđuju svoje zaposlenike. U suvremeno doba,
doba velike i jake konkurencije, svaka organizacija koja želi opstati na tržištu, mora ljude tretirati
kao svoj najvažniji resurs zahvaljujući kojemu ostvaruje glavne ciljeve svoga poslovanja. U
ovome se radu prikazuje hotel Ivan koji je dio šibenskog hotelskog kompleksa Amadria Parka te
način pribavljanja ljudskih potencijala u tom hotelu. Upravo je ovaj hotel dokaz kako je bavljenje
ljudima u organizaciji ključ izgradnje kvalitetne i dugoročne organizacije u kojoj će zaposlenici i
organizacija zajedno ostvariti svoje ciljeve.People, their needs, desires and requirements have become the center of human resource
management of any organization. Since people are key resources for the successful operation of
the organization, it is necessary to pay great attention to them. To this end, managers align the
different needs of people by recruiting, selecting, hiring, and promoting their employees. In
modern times, the age of great and strong competition, every organization that wants to survive in
the market, must treat people as its most important resource through which it achieves the main
goals of its business. This paper presents the Hotel Ivan, which is part of the Amadria Park hotel
complex in Šibenik, and the way of acquiring human resources in that hotel. It is this hotel that is
proof that dealing with people in the organization is the key to building a quality and long-term
organization in which employees and the organization will achieve their goals together
Modern trends and development of island tourism on the example of a selected destination
No full textPod utjecajem globalizacije i razvoja digitalne tehnologije suvremeni trendovi u turizmu stalno se mijenjaju što, u konačnici, utječe i na ponašanje turista. Promjene u društvu i tehnologiji uvelike utječu na promjene u ponašanju turističkih potrošača. Slijedom navedenog, nove trendove u turizmu treba primjenjivati u stvaranju inovacija u turističkim destinacijama, s osnovnim ciljem zadovoljavanja potrošača. Hrvatske otočne destinacije predstavljaju izuzetno važan dio ponude hrvatskog turizma, a razlog tome je lijepa obala i priobalje, čista priroda i toplo more. Hrvatske otočne destinacije nalaze se u području mediteranske klime, obilježava ih lijepa flora i fauna, te su stoga iznimno atraktivne. U završnom radu analizira se utjecaj suvremenih turističkih trendova na turizam s posebnim osvrtom na općinu Murter-Kornati. U ovoj su destinaciji istražene mogućnosti primjene trendova na stvaranje suvremenih turističkih proizvoda, posebno nautičkog turizma i gastronomije.Under the influence of globalization and the development of digital technology, modern trends in tourism are constantly changing, which ultimately affects the behavior of tourists. Changes in society and technology greatly affect changes in the behaviour of tourism consumers. Consequently, new trends in tourism are closely linked to innovation of each tourist destination and the basic requirement is to meet the needs of consumers. Croatian island destinations are an extremely important segment of Croatian tourism due to the beautiful coast and coastline, clean nature and warm sea. Croatian island destinations are located in the Mediterranean climate and another important feature are the endemic species of flora and fauna specific to only certain geographical areas. The final paper analyzes the impact of modern tourist trends on tourism while putting emphasis on the municipality of Murter-Kornati. A research on the same subject, particulary regarding nautical tourism, gastronomy and the Tourist Board, was conducted at this specific area
Specifics of Accounting in the Health Care System
No full textOvaj specijalistički diplomski stručni rad pod nazivom Specifičnosti računovodstva u sustavu zdravstva temelji se na proučavanju literature vezane uz zdravstveni sustav i obračun troškova u zdravstvenom sustavu te na provedenoj analizi troškova u specijalističkoj ordinaciji obiteljske medicine i ordinaciji dentalne medicine. U radu su opisane neprofitne i profitne organizacije te zdravstveni sustav s naglaskom na upravljanje troškovima u zdravstvenom sustavu koje je sve važnije zbog cilja da se smanje troškovi, a da se pritom kvaliteta zdravstvene skrbi za pacijenta poboljša. Neprofitna organizacija je organizacija čiji cilj nije profit već postizanje najboljih mogućih usluga u skladu s raspoloživom novčanom podlogom te svoju uspješnost mjeri kroz diferencirane performanse. Profitna organizacija je organizacija čiji je cilj stjecanje profita. Zdravstveni sustav financira se iz proračuna i doprinosa i mora biti jednako dostupan svim građanima, a temelji se na solidarnosti zdravih s bolesnima, bogatih sa siromašnima te mladih prema starijima. U središtu zdravstvenoga sustava mora biti pacijent, s tim da posebno treba paziti na osjetljive skupine (djecu, žene, osobe starije životne dobi, osobe s posebnim potrebama...). Primarna zdravstvena zaštita čini bitan dio cjelokupnog zdravstvenog sustava, odnosno označava prvi kontakt pojedinca sa zdravstvenim sustavom. U današnje vrijeme sve se više pozornosti u zdravstvenom sustavu daje upravljanju troškovima kako bi se smanjili troškovi u zdravstvenom sustavu koji su, kako je poznato, jako visoki. Troškovi liječenja bi se mogli smanjiti kada bi se više ulagalo u rano otkrivanje bolesti, bolje dijagnosticiranje i prevenciju. Upravljanje troškovima je iznimno važno kako bi se ostvario cilj zdravstvenog sustava, odnosno kako bi se kroz poboljšanje ishoda liječenja pod istim ili smanjenim troškovima povećala vrijednost pruženih zdravstvenih usluga za pacijenta.This specialist diploma thesis entitled Specifics of Accounting in the Health Care System provides research related to the health care system and its costing, and includes a particular cost analysis for a general practitioner’s office and one dental practice. The paper discusses non-profit and for-profit organizations related to the health care system, with particular emphasis on cost management, which has become increasingly important for the purpose of cost reduction on the one hand and improving the quality of health care for the patient on the other. A non-profit organization is an organization whose goal is not profit but providing the best possible services relative to available funding, and whose success is measured through differentiated performance. A for-profit organization is an organization whose goal is to make a profit. The health care system in Croatia is financed from the state budget and tax contributions, it is mandatory and accessible to all citizens, as it is based on the idea of solidarity between the healthy and the sick, the rich and the poor, the young and the elderly. The patient is at the center of the health care system, with special attention being paid to vulnerable groups (children, women, the elderly, persons with special needs). Primary health care services are an important part of the entire health system; in other words, these services signify an individual’s first contact with the health care system. Nowadays in the health care system, more and more focus is placed on cost management in order to reduce the staggeringly high expenditures within healthcare. Treatment costs might be reduced if more money were to be invested in early disease detection, improved diagnostics, and illness prevention. Cost management is extremely important for the health system to succeed; namely, improving treatment outcomes with no change or decrease in expenditures, all in order to increase the value of provided health services for the patient
Proposal of an integrated marketing communication strategy for selected foreign markets on the example of an existing cosmetic brand
No full textSvako se poduzeće barem jednom u nekom periodu svog poslovanja susrelo s donošenjem važne odluke: treba li proširiti poslovanje na nova strana tržišta ili nastaviti poslovati samo na domaćem tržištu. Brojne su prednosti širenja poslovanja, no one sa sobom donose i brojne izazove. Nakon donošenja odluke o internacionalizaciji, poduzeće se susreće s donošenjem novih iznimno važnih odluka, čiji će ishodi značajno utjecati na uspjeh poslovanja na novim tržištima. Odabir modela izlaska na nova tržišta, njihovo istraživanje te odabir odgovarajuće marketinške strategije samo su neki od izazova s kojima se poduzeće susreće pri internacionalizaciji. U ovom je radu naglasak na razvijanju strategije integrirane marketinške komunikacije za nova tržišta na primjeru kozmetičkog brenda. Predstavljeno je poduzeće BIOmedis d.o.o. u čijem je vlasništvu brend Biomedis. Biomedisov asortiman sadrži prirodne kozmetičke proizvode za njegu lica i tijela, pri čijoj su proizvodnji korišteni organski sastojci koji ne sadrže boje, parfeme i konzervanse.
Cilj je ovog specijalističkog diplomskog stručnog rada istražiti kakve su preferencije i navike potrošača pri kupovini kozmetičkih proizvoda na novim, odabranim tržištima. Na temelju rezultata istraživanja doneseni su zaključci i preporuke za praksu poduzeću Biomedis kako bi uspješno proširilo poslovanje na nova odabrana tržišta Austrije i Njemačke koristeći učinkovite marketinške alate.Every company is faced with a tough decision at least once in the course of business: whether to expand its business into international markets or to continue to operate only in the domestic market. Business expansion offers numerous benefits, but it also brings many challenges. Upon deciding on internationalization, the company is faced with extremely important decisions, the outcomes of which will significantly affect the success of business in new markets. The research process and the selection of a market entry along with an adequate marketing strategy are just some of the challenges the company may face in the process of internationalization. In this paper, the emphasis is placed on the development of an integrated marketing communication strategy for new markets, which is demonstrated on the example of a cosmetics brand. The company BIOmedis d.o.o., which owns the Biomedis brand, is therefore presented. Biomedis includes a wide range of natural cosmetic products for face and body care made with organic ingredients which do not contain colours, fragrances, and preservatives.
This specialist professional graduate thesis aims to investigate the preferences and habits of consumers upon buying cosmetic products in newly selected markets. Based on the results of the research, conclusions and recommendations were made in order for Biomedis to successfully expand its business to the new markets in Austria and Germany through effective marketing tools
Possibilities for health tourism development in Croatia
No full textU radu se analiziraju aktualno stanje i potencijali razvoja zdravstvenog turizma u Hrvatskoj.
Istraživanje je pokazalo da zdravstveni turizam u Hrvatskoj postoji, ali se razvija polako zbog
niza ograničenja – prvenstveno zbog nedostatka razvojne vizije i razvojnog modela, zatim
zbog neusklađenosti zakona s područja zdravlja i turizma te ograničene promocije. Problem
je i ograničen razvojni potencijal lječilišta i specijalnih bolnica, zastarjeli objekti, nedovoljno
ulaganja te premalo snage specijaliziranih posrednika.
Prednosti zdravstvenog turizma Hrvatske su atraktivnost i ekološka očuvanost Hrvatske,
konkurentne cijene, kvaliteta i tradicija korištenja prirodnih ljekovitih činitelja, blizina
emitivnim tržištima i dostupnost Hrvatske, te kvaliteta medicinskog kadra i dobra reputacija
zdravstvenih usluga. Hrvatska se još može istaknuti i rastućim brojem hotela s kvalitetnom
wellness ponudom, privatnih zdravstvenih osiguravatelja te kvalitetnih zdravstvenih ustanova.
Izradom Strategije razvoja turizma u RH do 2020. godine nastala je čvrsta podloga za razvoj
strategija ostalih, posebnih oblika turizma. Za ostvarivanje željenih rezultata, potrebno je
provesti detaljno analizirane programe i mjere koje maksimalno iskorištavaju snage i prilike
zdravstvenog turizma u Hrvatskoj, odnosno minimiziraju utjecaj njegovih slabih strana i
prijetnji okoline. Programi i mjere izrađene su za svaki pojedinačni segment zdravstvenog
turizma te su usmjereni na eliminiranje uočenih ograničenja u razvoju.The paper analyzes the current state and potential of health tourism development in Croatia.
The research showed that health tourism in Croatia exists, but is developing slowly due to a
number of limitations, primarily due to the lack of development vision and development
model, inconsistency of laws in the field of health and tourism and limited promotion. The
problem is also the limited development potential of spas and special hospitals, obsolete
facilities, insufficient investment and insufficient strength of specialized intermediaries.
The advantages of Croatian health tourism are: attractiveness and ecological preservation of
Croatia, competitive prices, quality and tradition of using natural healing factors, proximity to
generating markets and accessibility of Croatia, then the quality of medical staff and good
reputation of health services. Croatia can also stand out with the growing number of hotels
with a quality wellness offer, the growth of the number of private health insurers and the
growth of the number of quality health care institutions.
With the completion of the Tourism development strategy of Croatia until 2020 a solid basis
for the development of strategies for other, special forms of tourism was created. To achieve
the desired results in relation to health tourism, it is necessary to implement a detailed
analysis of programs and measures that maximize the strengths and opportunities of health
tourism in Croatia or minimize the impact of its weaknesses and threats to the environment.
Programs and measures have been developed for each individual segment of health tourism
and are aimed at eliminating the identified limitations in development
Analysis of the causes and consequences of the global economic crises of the 20th and 21st century
No full textSvjetska je ekonomija, više nego ikada, iznimno povezana i transparentna, a putanje dobara, usluga i ljudi dostupne svakom pojedincu spojenom na internetsku mrežu. Upravo zato ostaje nejasna činjenica da se greške u ljudskim odlukama i dalje ponavljaju, kao i reakcija društva u cjelini na odluke pojedinaca. Također, državni mehanizmi za kontrolu gospodarstva i dalje nisu u mogućnosti efikasno reagirati na događaje u vrijeme kontrakcije ekonomskog obujma. Iz toga proizlazi i tema istraživanja ovog rada, koja uključuje proučavanje brojnih određenih situacija u kojima je ljudska odluka, direktno ili indirektno, stvorila jedan od glavnih uzroka budućeg gospodarskog pada. Pregledom ekonomskih ciklusa i ekonomskih kriza tijekom prošlog i ovog stoljeća, uočava se stalna pojava ljudske odluke kao glavnog generatora gospodarskih tokova, bilo pozitivnih ili negativnih. U isto vrijeme je vidljiv i stalni obrazac ponašanja društva u raznim fazama ekonomskih ciklusa. Samim time, vrlo je bitno educirati pojedince i društvo o mogućim financijskim rezultatima njihovih kratkoročnih i dugoročnih odluka, kao i odluka koje se tiču uže ili šire zajednice. Svakako je nužno i podrobnije proučavanje društva, kao i razvoja gospodarstva, kako bi se u budućnosti moglo što efikasnije reagirati na pozitivne i negativne posljedice ekonomskih ciklusa.The world economy is, more than ever before, extremely connected and transparent, and the track of goods, services and people is available to every individual connected to the Internet. Because of that, it remains unclear how mistakes in human decisions continue to recur, as does the reaction of society as a whole to the decisions of individuals. Also, state mechanisms to control the economy are still unable to respond effectively to events at a time of contraction in economic volume. Therefore, the research topic of this paper, which includes the study of a number of specific situations in which human decision, directly or indirectly, has created one of the main causes of future economic decline. A review of economic cycles and economic crises over the past and this century shows the constant emergence of human decision as the main generator of economic flows, either positive or negative. At the same time, a constant pattern of society's behavior in various phases of economic cycles is visible. Therefore, it is very important to educate individuals and society about the possible financial results of their short-term and long-term decisions, as well as decisions concerning the closer or wider community. It is certainly necessary to study society, as well as the development of the economy, in order to be able to react as efficiently as possible in the future, to the positive and negative consequences of economic cycles
Promotion of tourist destination through event tourism as exemplified by the Ultra Europe festival
No full textU radu se pisalo o važnosti djelovanja odnosa s javnošću u turizmu i u promociji turističke destinacije, koja utječe na njezinu posjećenost. Također u radu su, pored odnosa s javnošću, predstavljene i objašnjene i druge metode koje djeluju u korist promocije događaja ili destinacije. Za ovaj su rad analizirane neke od važnijih vrsta turizma, odnosno event i party turizam. Nadalje, detaljno se objasnila organizacija Ultra Europe festivala te njezin utjecaj na Split kao turističku destinaciju, ali i na cijelu Hrvatsku. Razmatrana je važnost ovoga velikoga svjetskog događaja za gospodarstvo Republike Hrvatske. Može se zaključiti kako je Split postao turističko destinacijska marka, prepoznatljiva na cijelom svijetu. Istraživalo se zbog čega se u Hrvatsku privuklo turiste iz zemalja kojima inače nije uobičajeno putovati u Hrvatsku. U radu su se proučavala i postojeća istraživanja na ovu temu, a saznalo se i mišljenje lokalnog stanovništva o ovom festivalu. Za potrebe pisanja ovoga završnog rada proveo se anketni upitnik u kojemu se došlo do saznanja da su mladi u Hrvatskoj svjesni važnosti promocije manifestacije/destinacije. Isto tako saznalo se da ispitanici poštuju festival Ultra Europe koji je donio mnogo toga pozitivnog u Hrvatsku te smatraju da treba postojati više takvih događaja. Split, ali i cijela Hrvatska Ultra Europe festivalom ponudili su posjetiteljima nešto novo i promovirali su se na poseban i drugačiji način. Obogatila se turistička ponuda koja se više ne bazira samo na prepoznatljivim resursima kao što su prirodne ljepote, poput Jadranskog mora, okoliša, klime i kulturne baštine.The thesis deals with the importance of public relations in tourism and in the promotion of a tourist destination, which affects the total number of tourist arrivals. The thesis also presents and elaborates on methods other than public relations which help to promote an event or a destination. Some of the more significant types of tourism for this thesis are analysed, most notably event and party tourism. Furthermore, the organisation of the Ultra Europe festival is explained in detail, as is its effect on Split and the whole of Croatia. The significance of this world event for the economy of the Republic of Croatia is evident. It can be concluded that Split has become a tourist brand, recognisable in the entire world, which is why tourist have been visiting Croatia from countries where travelling to Croatia is not that common. The thesis also explores existing research on this topic, where the opinions of the local population about the festival were examined. For the purposes of writing this thesis, a survey was conducted, which showed that young people in Croatia are aware of the importance of promoting an event/destination. It also showed that the respondents have respect for the Ultra Europe festival, which has brought many benefits for Croatia, as well as that they believe that there should be more events of its kind. Split, but also the entire Croatia, has used the Ultra Europe festival to offer something new to tourists and to promote itself in a special, different way. The tourist offer, which is no longer based solely on the beauty of nature (i.e. the sea), has thus been enriched
Ispitivanje stavova mladih o online privatnosti
No full textPitanje privatnosti i njezina zaštita, tema je o kojoj se često raspravlja u današnjem
digitalnom svijetu. Društvene mreže i Internet postali su dio svakodnevice pojedinca,
koji je svakodnevno okružen s velikom količinom informacija i podataka. Može se reći
kako pojedinac, nikada do sada nije imao veće mogućnosti, a opet nikada kao danas
nije bio suočen s tolikim opasnostima, koji uz brojne prednosti, donosi ovo online
okruženje. Ovaj rad se odnosi upravo na pitanje privatnosti u online okruženju. Cilj
rada je ispitati kako su mladi upoznati s privatnošću te kakav je njihov odnos prema
vlastitoj privatnosti. Uz to cilj rada je uvidjeti postoji li razlika u percepciji privatnosti
između običnih korisnika i influencera. U radu su korištene kvalitativne metode - fokus
grupa i dubinski intervju. Istraživanje je pokazalo kako je mladima privatnost vrlo bitna
te su zabrinuti za vlastitu privatnost u online okruženju, no može se primijetiti da unatoč
tome, ne čine ništa da istu i zaštite. U usporedbi s influencerima, obični korisnici ipak
pokazuju veću zabrinutost za vlastitu privatnost, no kako je dubinski intervju proveden
sa samo tri influencerice, za dobivanje šire slike, istraživanje bi trebalo provesti na
većem uzorku.The question of privacy and its protection is the theme that is nowadays frequently
discussed in the digital world. Social networks and the Internet have become a part of
our daily life, and we are surrounded by an enormous amount of information. We can
say that an individual has never had greater opportunities and advantages in general,
but at the same time has never been faced with so much danger and disadvantages
that the new online surrounding has brought. This paper refers to the question of
privacy in the online surrounding. This paper aims to research how well young people
are familiar with the theme of privacy and what their relationship towards their privacy
is. Besides that, another aim of this paper is to grasp the difference between the
perception of privacy of the influencer and the common user. In this paper, qualitative
methods of focus groups have been used, as well as in-depth interviews. The research
has shown that privacy is highly important to young people and that they are highly
worried about their online safety. However, it is evident that despite their fear for their
privacy, they still don’t do anything to protect themselves. In comparison to influencers,
usual customers express a higher level of fear for their privacy. However, the interview
had been taken only from three influencers, so the research should be made on a
larger sample to get a broader view of the topic
Potencijali preobrazbe nautičkog turizma Šibensko-kninske županije
No full textZavršni rad kao glavnu temu obrade ima nautički turizam s osvrtom na Šibensko-kninsku županiju.
Definiranje turizma, u čiju podgrupu spada i nautički turizam, također će se naći kao dio rada jer
bez poimanja turizma nema niti razlučivanja pojma nautičkog turizma kao njegovog selektivnog
dijela. Etimološki pojašnjeno nautički turizam proizlazi iz dva pojma, odnosno iz pojma nautika i
pojma turizam. Pojam turizma dosta je često u literaturi bio tema istraživanja, dok se nautika koja
proizlazi iz riječi naus, što znači brod, lađa, vještina plovidbe, spominje kasnije i sve je više tema
istraživačkih radova. Budući da je nautički turizam pojava novijega doba, vezana uz razvitak neke
zemlje i stanovnika, odnosno njihove platežne moći, za pretpostaviti je da je upravo to razlog što
se nautički turizam i njegovo istraživanje bilježi u novijim vremenima, odnosno nakon 19. stoljeća.
Zemljopisni položaj Šibensko-kninske županije pogodovao je razvoju nautičkog turizma, ali je
potrebna bolja iskorištenost prirodnih resursa koji prate nautički turizam. Županija koja ima
mogućnost razvoja nautičkog turizma, kao što je to Šibensko-kninska županija, mora imati
izrađenu i strategiju razvoja u svojim daljnjim planovima.The main topic of this BA thesis is nautical tourism with reference to the Šibenik - Knin County.
Defining tourism, which includes nautical tourism, will also be part of the work, because without
proper understanding of tourism, one cannot discern the concept of nautical tourism as its selective
part. Etymologically, nautical tourism is derived from two terms, namely from the term nautical
and the term tourism. The notion of tourism has often been the subject of research in the literature,
while nautical science, which is derived from the word "naus" (meaning ship, boat and navigation
skills) is mentioned only later and has not been the subject of research so far. As nautical tourism
is a recent phenomenon related to the development of a country and its inhabitants, i.e. their
purchasing power, it can be assumed that this is the reason why nautical tourism and its research
are recorded in recent times, that is after the 19th century. The geographical position of Šibenik -
Knin County has favored the development of nautical tourism, but better exploitation of natural
resources that accompany nautical tourism is needed. A county that has a possibility of developing
nautical tourism, such as Šibenik - Knin County, should have a development strategy in its further
plans