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Strategic analysis of event tourism in Croatia on the example of the Zagreb Food Film Festival
No full textTurizam je u posljednjih par desetljeća postao jedna od najvažnijih i najutjecajnijih grana gospodarstva. U današnje vrijeme putuje oko 1,5 milijardi ljudi godišnje iz turističkih razloga, te su turisti postali sve zahtjevniji i traže više od ponude sunca, mora ili kulturnih znamenitosti u svom turističkom iskustvu. Kao odgovor na to, iznjedrile su se nove vrste turizma, poput turizma događanja i festivala. U ovom radu promatrao se jedan specifični festival, te je cilj ovog završnog rada bio pokušati identificirati odrednice uspješnosti ovog festivala te njegovu ulogu u turističkoj ponudi grada. Rezultati istraživanja ovog završnog rada pokazali su da festivali obogaćuju turističku ponudu, imidž destinacije, kao i snagu privlačenja internacionalnih posjetitelja. Društveni mediji dominantni su generatori e-Wom-a i najčešći izvor informiranja o festivalu pa na njih valja obratiti posebnu pažnju. Kao glavna odrednica uspješnosti ističe se jasna definicija strukture i koncepta festivala, te ponuda dodane vrijednosti. U budućnosti se preporuča daljnje širenje ponude i držanje ukorak s trendovima i preferencijama posjetitelja.During the last few decades, tourism has become one of the most important and influential sectors worldwide. Today, about 1.5 billion people travel annually for tourism reasons, and tourists have become increasingly demanding and looking for a vacation that offers more than just the sun, sea, or cultural attractions in their tourist experience. In response, new types of tourism have emerged, such as event tourism and festivals. In this graduate paper, a specific festival was observed, and the aim was to identify the determinants of success as well as the role in the tourist offer of the city. The research results of this thesis have shown that festivals enrich the tourist offer, improve destination image, and that they attract international visitors. Social media are the most powerful generator of e-WoM and the most common source of information about the festival. The main determinant of success is a clear definition of the structure and concept of the festival, and the offer of added value. In the future, it is recommended to further expand the offer and keep up with the trends and preferences of visitors
Selected examples of innovative entrepreneurial solutions in the republic of Croatia motivated by Corona Crisis
No full textKoronakriza globalno je obilježila razdoblje od 2019. godine do danas, a izvjesno je i da će u sljedećem razdoblju imati znatan utjecaj. Osim na živote ljudi, ostavila je veliki trag i posljedice i na poslovanje brojnih poslovnih subjekata širom svijeta. Reakcije poduzetnika bile su različite – od predaje i odustajanja, preko smanjivanja obujma poslovanja i aktivnosti, pa do posezanja za novim, nerijetko inovativnim rješenjima i modelima, sve do procvata poslovanja zahvaljujući razumijevanju novih potreba na tržištu, dobro pogođenim odgovorima na ograničenja koja je kriza donijela, te demonstracijom najboljih značajki poduzetničkoga djelovanja.
Ovim završnim radom autor je pokušao dobrim odabirom inovativnih poduzetničkih rješenja koja su nastala kao odgovor na korinakrizu, doprinijeti pozitivnijem gledanju na budućnost poslovnih subjekata. Nakon predstavljanja značenja inovativnosti i kreativnosti u poduzetništvu, poduzetnosti i poduzetničkoga djelovanja, u radu se predstavljaju različiti poslovni model i značaj njihove pametne transformacije i inoviranja uslijed prepoznavanja novih prilika i okolnosti, poput ove s koronakrizom, te će se opisati neki od najpoznatijih primjera poslovnih modela. U istraživačkom dijelu rada prikazat će se primjeri inovativnih projekata za vrijeme koronakrize te kako su oni riješili problem vezan uz poslovanje pojedinih poduzeća za vrijeme pandemije virusa Covid-19. Cilj ovoga istraživanja jest prikazati kako su se pojedina poduzeća suočila s koronakrizom, kako su prevladavala poteškoće izazvane krizom, te na taj način stvoriti poticajno ozračje koje poručuje kako kreativnost i inovativnost, uz poduzetničku hrabrost, mogu odoljeti i najvećim nepoznanicama i preprekama.The Corona Crisis has globally affected the years from 2019 until 2021, and it is certain that its influence will continue. In addition to leaving its mark on people's lives, it has left significant consequences on many businesses around the globe. Entrepreneurs' reactions varied from giving up or reducing the volume of business activities, through reaching for new, often very innovative solutions and models, all the way to successful business activities made possible by understanding new market needs and crafting well-affected responses to crisis constraints, and by implementing the best quality of entrepreneurial activities.
With this final paper, the author tried to contribute to a more positive view of the future of business entities by showcasing good innovative entrepreneurial solutions that emerged in response to the crisis. After presenting the meaning of innovation and creativity in entrepreneurship and entrepreneurial activity, the paper presents different business models and the importance of their smart transformation and innovation due to the recognition of new opportunities and circumstances and will describe some of the most famous examples of business models. The research part of the paper will present examples of innovative projects during Corona Crisis and how they solved the problems related to the business of individual companies during the Covid-19 pandemic. The aim of the research is to show the way in which individual companies faced the Corona Crisis, how they overcame the difficulties during the crisis, and thus created a stimulating environment as an example of how creativity and innovation, along with entrepreneurial courage can withstand huge uncertainty and significant obstacles
Knowledge of cultural differences as a prerequisite for success in international business on the example of selected companies
No full textNacionalna kultura ima snažan utjecaj na pojedinca, grupu i društvo u cjelini. S obzirom na to da je kulturalno okruženje vrlo složeno i da ima brojne specifičnosti, važno je poznavati kulturološke razlike u međunarodnom poslovanju kako bi taj proces bio što uspješniji. Upravo iz tog razloga, međunarodni menadžment je vrlo kompleksan pojam koji, uz svoje temeljne funkcije, ima i zadaću promatrati obilježja kulture te pronalaziti načine prilagodbe različitim tržištima i njegovim dionicima. Proces globalizacije radikalno je promijenio način poslovanja poduzeća te se pojavila potreba i za različitim tipovima međunarodnih menadžera: od globalnih i regionalnih do menadžera podružnice. Uz navedeno, važan je i Hofstedeov model dimenzija kultura koji može poslužiti kao orijentacijski okvir kod pripreme za međunarodno poslovanje. Kako bismo detaljnije uvidjeli međuodnos kulture i menadžmenta, proveli smo empirijsko istraživanje koje se sastojalo od kvalitativnog i kvantitativnog istraživanja, a cilj je bio utvrđivanje važnosti koju menadžeri poduzeća pridaju poznavanju kulturoloških razlika kao preduvjetu za uspjeh u međunarodnom poslovanju. Dubinski intervjui korišteni su za prikaz primjera dobre prakse, odnosno praksu menadžera i poduzeća koja su dugi niz godina uspješna u međunarodnom poslovanju, dok je anketni upitnik korišten za utvrđivanje percepcije hrvatskih menadžera o važnosti poznavanja različith kultura i načinu pripreme za međunarodno poslovanje.National culture has a strong influence on the individual, the group and society as a whole. Given that the cultural environment is very complex and has many specifics, it is important to know the cultural differences in international business in order for this process to be as successful as possible. Precisely for this reason, international management is a very complex concept, which in addition to its basic functions has the task of observing the characteristics of culture and finding ways to adapt to different markets and its stakeholders. The process of globalization has radically changed the way companies operate and the need has arisen for different types of international managers; from global and regional to branch managers. In addition to the above, Hofstede's model of the dimensions of cultures is also important, which can serve as an orientation framework when entering different environments. Empirical research was conducted using qualitative and quantitative research with the aim of determining the importance that company managers attach to the knowledge of cultural differences of different cultures as a prerequisite for success in international business. In-depth interviews were used to present examples of good practice, ie the practice of managers and companies that have been successful in international business for many years, while the survey questionnaire was used to determine the perception of Croatian managers about the importance of knowing different cultures and preparing for international business
Politička satira: komparativna analiza satiričkih vijesti i informativnih televizijskih programa
No full textThe motivation behind this subject comes from the author’s own interest in consuming different types of news and a curiosity about the quality of these news sources. The objective of this paper was to determine if satirical news shows could be equally informative as network news broadcasts. A comparative analysis was made between two of the most popular network news broadcasts and two popular satirical news shows: CNN, Fox News, The Daily Show with Trevor Noah and Last Week Tonight with John Oliver. The analysis consisted of selecting two regular news programs from each of the news network broadcasts and examining these over the time frame of one week. For the satirical news shows all the episodes aired in one week were selected since they have a smaller amount of content. For the purpose of data collecting each headline from all of the selected programs was written down along with the summary of each story. The data was organized into tables which show the number and the type of topics covered. One main story from the week was chosen and analyzed in detail, to determine how each of the programs covered it. It was concluded that all the programs covered the facts accurately. The comparison analysis partially confirmed the hypothesis of this paper. Satirical news shows cannot be considered as informative as network news broadcasts, but they can be used as a complementary news source.Motivacija koja stoji iza ove teme proizlazi iz vlastitog interesa autora za konzumiranjem različitih vrsta vijesti i znatiželje o kvaliteti tih izvora vijesti. Cilj ovog rada bio je utvrditi mogu li satirične vijesti biti jednako informativne kao i vijesti informativnih programa. Napravljena je usporedna analiza dviju najpopularnijih informativnih televizijskih postaja i dviju popularnih emisija satiričnih vijesti: CNN, Fox News, The Daily Show with Trevor Noah i Last Week Tonight with John Oliver. Analiza se sastojala od odabira dviju redovnih emisija vijesti informativnih postaja i promatranja istih u vremenskom okviru od jednog tjedna. Za satirične vijesti odabrane su sve epizode emitirane u jednom tjednu, jer postoji manja količinu sadržaja u takvim emisijama. U svrhu prikupljanja podataka zapisan je svaki naslov iz svih odabranih programa zajedno sa sažetcima svake priče. Podaci su organizirani u tablice koje prikazuju broj i vrstu obrađenih tema. Odabrana je i detaljno analizirana jedna glavna tjedna priča kako bi se utvrdio način na koji ju svaki program pokriva. Zaključeno je da su svi programi točno obradili činjenice te priče. Usporedna analiza djelomično je potvrdila hipotezu ovog rada. Satirične vijesti ne mogu se smatrati jednako informativnim kao vijesti informativnih programa, ali se mogu koristiti kao dopunski izvor vijesti
Korištenje digitalnog marketinga kao sredstva unapređenja prodaje i promoviranja odabranog obiteljskog poduzeća
No full textPojava interneta i digitalnih tehnologija u potpunosti je promijenila marketinški krajolik, koji je danas složeniji i uzbudljiviji nego ikad. Novi alati i platforme digitalnog marketinga, osobito na području društvenih mreža, niču gotovo svakodnevno, čineći marketinško tržište izuzetno dinamičnim te u njemu uspijevaju samo oni koji su spremni stalno se prilagođavati trendovima. Primarni cilj ovog rada bio je istražiti kako korištenje digitalnog marketinga može unaprijediti poslovanje i prodaju pekarnice Vikend. Podaci koji su u radu izneseni dobiveni su samostalnom analizom društvenih mreža pekarnice vikend, kao i rezultatima ankete koja je provedena u svrhu rada.The emergence of the Internet and digital technologies completely changed the marketing landscape, which today is more complex and more exciting than ever. New tools and platforms of digital marketing, especially those in the field of social networks, are emerging almost on daily basis creating an extremely dynamic market, and only those who are ready to constantly adapt to new trends succeed in it. The primary goal of this paper was to explore how the use of digital marketing can improve the business and sales of Vikend Bakery. The data presented in the paper were obtained by an independent analysis of the social networks of the bakery Vikend as well as the results of a survey conducted for the purpose of the work
Specifics of evaluating financial institutions based on a selected bank
No full textProces vrednovanja društava je kompleksan posao koji se bavi činjenicama, ali i procjenom poslovanja u nekim segmentima te je upravo zbog toga zahtjevan, ali i izazovan. Sve financijske institucije, a posebice banke, po prirodi su svoje djelatnosti specifične u usporedbi s ostalim ekonomskim entitetima, zbog čega su i metode vrednovanja banaka specifične. Razlog odabira ove teme autor je vidio u činjenici što nije naišao na slične radove te je htio dati svoj doprinos ovom području. Osnovna ideja i problem rada bila je prikazati specifičnosti vrednovanja banke i utvrditi realnu vrijednost kapitala odabrane banke te da li se ona i, ako da, u kojoj mjeri razlikuje od trenutno utvrđene vrijednosti. Izazov je predstavljao odabir pravih metoda za analizu jer je kod financijskih institucija teško odrediti određene financijske pokazatelje nužne za najčešće korištene metode procjene. Konvencionalne metode za vrednovanje, poput metode diskontiranog novčanog toka su teško, skoro pa nemoguće primjenjive za vrednovanje banke zbog nemogućnosti određivanja slobodnog novčanog toka te se odabrao jedini vidljivi novčani tok – od dividendi. Postojeću DCF metodu bilo je potrebno prilagoditi, da se rast dividendi prikaže kroz održivu stopu rasta. Metode koje su se koristile u radu su prilagođena metoda diskontiranog novčanog toka i metoda multiplikatora kapitala. Istraživanje je pokazalo da je vrijednost banke podcijenjena po obje metode. Ovaj rad predstavlja uvod u određivanja vrijednosti financijskih institucija te može poslužiti kao kvalitetna podloga za dalje.The process of valuing companies is a complex task that is based on fact, but also borderline with fortune-telling in some segments and is challenging because of that, but also fun. All financial institutions, especially banks are by their business nature specific in comparison to other economic entities. Consequently, bank valuation methods are therefore specific. The reason why the author chose this topic is that he has not come across any similar work and wanted to give his contribution to this topic. The main idea and issue of this work were to determine the specifics in valuing banks and calculating the real equity value of the chosen bank and to see if it is any different from the current established value and by how much. What was challenging was choosing the right and adequate methods for the analysis. The reason being that with financial institutions it is hard to determine certain financial indicators that are essential for the most used valuation methods. Conventionally used valuation methods, like the discounted cash flow method, is complicated, almost impossible to apply to banks because of the difficulty of determining the free cash flow. Therefore, the dividend cash flow was chosen as the only visible cash flow. The existing DCF method had to be adapted so that dividend growth is sustainable. The methods which were used in this work are the adjusted dividend discount model and the equity multiples model. Research has shown that the value of the chosen bank is undervalued based on both methods. The current established value is positioned between the two assessed values and the conclusion is that it is fair valued. This work presents an introduction to the issue of valuing financial institutions and can be used as a good foundation for further research of this field
Company management during an pandemic and business analysis
No full textZbog pojave pandemije korona virusa ili COVID-19 došlo je do brojnih promjena u funkcioniranju ljudi diljem svijeta. Naime, zbog brze transmisije, nejednakih simptoma i nejasnih i nepredvidivih posljedica koje zaraženost ovim virusom donosi, vlade država diljem svijeta uvele su određene mjere kojima su pokušale spriječiti i prevenirati daljnja obolijevanja, transmisiju i smrtnost populacije. Najvažnija mjera koju je Vlada Republike Hrvatske donijela je mjera socijalnog distanciranja, ali i takozvani lockdown. Navedeno je imalo izrazito negativan utjecaj na ekonomiju i pojedina poduzeća, budući da je znatno pala potrošnja. Ukinuta su i putovanja, no i svakodnevne aktivnosti, poput odlaska na posao, budući da je većina ljudi radila od kuće. Zbog znatno smanjenog obima kretanja, znatno se smanjila i potražnja za gorivom, što je imalo direktan utjecaj na poslovanje industrije nafte, odnosno INA-e. INA je multinacionalna kompanija koja se bavi istraživanjima, proizvodnjom, preradom i prodajom nafte, naftnih derivata i plina. Upravo su ovo rizici kojima se svako poduzeće mora baviti i planirati tijekom upravljanja poduzećem, kako bi se spriječili veliki gubici u poslovanju. Ovim radom je prikazano poslovanje INA-e u istom vremenskom razdoblju prije korone i u doba pandemije korone.Since coronavirus or COVID-19 pandemic has started, there have been numerous changes in the functioning of people around the world. Governments around the world have introduces certain measures to prevent further transmission and mortality, because transmission of this virus is very rapid, there are unequal symptoms and unclear unpredictable consequences of infection. The most important measure adopted by the Government of the Republic of Croatia is the measure of social distancing, and so called lockdown. Thus had negative impact on the economy and individual companies, as consumption fell significantly. Traveling was forbidden, and daily activities, such as going to work stopped since most of the people worked from home. Due to reduced movement, the demand for fuel decreased significantly, which had a direct impact on the operations of INA oil industry INA is a multinational company which main field of work is exploration, production refining and selling of oil, petroleum products and gas. Pandemic is one kind of risk that every company must deal with and plan it during company management in order to prevent large losses in business. This paper presents INA's operations in the same period before and during the pandemic of coronavirus.
management, risk management, pandemic, IN
Work-life balance: factor of influence on the heir's decision to take over a family business
No full textU radu se analizira potreba uspostavljanja zdrave ravnoteže između sfera privatnog i poslovnog
života, te problemi koji dolaze prilikom usklađivanja oba aspekta života mlade osobe. Također,
provjerava se mogućnost inovativnog djelovanja mladih nasljednika unutar obiteljskih
poduzeća. Ravnoteža privatnog i poslovnog života sve se više gubi u svakodnevnim životima,
a mladi su zbog toga prvi na udaru. Njihovo neiskustvo u poslovnom životu može dovesti do
loše ravnoteže koja će uzrokovati ozbiljne probleme u aspektu privatnog života. Stoga, uspješno
inovativno djelovanje unutar obiteljskih poduzeća neće samo pomoći poduzeću u ostvarivanju
poslovnih ciljeva, već će također pomoći mladima unijeti više samopouzdanja što će se
reflektirati kroz uspješan sklad privatnog i poslovnog života. Rezultati ovoga rada mogli bi
pomoći mladima u postizanju zdrave ravnoteže privatnog i poslovnog života te u stvaranju
prostora za vlastito inovativno djelovanje u obiteljskom poduzeću.In this paper, the necessity of achieving a healthy balance between the spheres of private life
and business life has been analysed, including the problems associated with young people who
are attempting to balance these aspects of their lives. Another evaluated aspect was the
possibility of innovative actions by young heirs within family-run businesses. The balance of
private and business life is becoming increasingly lost in the everyday lives of people, and
young people are most affected by that development. Their inexperience in business matters
may lead to a disbalance, which will cause serious issues in their private lives. Therefore,
successful innovative actions within family-run businesses will not only help the business
achieve its business goals, it will also help young people be more confident, which will reflect
in the successful balance between their private lives and business lives. The results of this paper
may assist young people in achieving a healthy balance between their private and business lives,
and in creating their own innovative actions within their family businesses
Challenges of managing catering companies in Zadar during the COVID-19 pandemic
No full textU ovom radu predstavljeni su rezultati istraživanja na temu izazovi upravljanja ugostiteljskim objektima u vrijeme pandemije COVID-19. Objašnjeni su temeljni pojmovi poduzetništvo, krizni menadžment, poduzetnik u poteškoćama, ugostiteljstvo i poslovanje u vrijeme pandemije. Pandemija je utjecala na razna područja poslovanja, ali fokus je najviše na ugostiteljstvo, ugostiteljske objekte, njihove vlasnike, zaposlenike i klijente. Istražen je utjecaj pandemije COVID-19 na ugostiteljske objekte u Zadru. Primarno istraživanje provedeno je metodom ispitivanja putem ankete u kojoj je sudjelovalo 90 ispitanika, od kojih je bilo 30 vlasnika, 30 zaposlenika i 30 klijenata. Rezultati su pokazali da su vlasnicima najveći problemi bili upravljanje financijama zbog zatvaranja i značajno smanjenog prihoda, a uz istovremeno zadržavanje iste visine najma i svih ostalih fiksnih troškova. Zaposlenicima je pogodovala pomoć države za isplatu plaća, ali je i dalje ostao strah za radno mjesto i egzistenciju njihovih obitelji. Klijetima je najviše smetalo zatvaranje lokala, dok su zadovoljni mjerama zaštite protiv širenja pandemije. Pozitivne strane krize bile su zahvalnost za ono što se prije uzimalo zdravo za gotovo, bolja komunikacija i organizacija poslovanja te poticaj na bolje upravljanje poslovnim i osobnim financijama kao priprema i preventiva za neke buduće krize.This paper presents the results of research on the challenges of managing catering facilities during the COVID-19 pandemic. The basic concepts of entrepreneurship, crisis management, entrepreneur in difficulty, catering and business at the time of the pandemic were explained. The pandemic has effected various areas of business, but the focus is mostly on catering, catering facilities, their owners, employees and customers. The impact of the COVID-19 pandemic on catering facilities in Zadar has been investigated. The primary research was conducted using the survey method through a survey in which 90 respondents participated, of which 30 were owners, 30 employees and 30 clients. The results showed that the owners had the biggest problems in financial management due to closure and significantly reduced income, while maintaining the same amount of rent and all other fixed costs. Employees benefited from state aid for wage payments, but fears for their job and their family’s livelihood remained. The clients were most bothered by the closure of the premises, while they were satisfied with the measures of protection against the spread of the pandemic. The positive sides of the crisis were gratefullness for what was once taken for granted, better communication and business organization, and an incentive for better management of business
and personal finances as preparation and prevention for some future crises
Learning process on own and other people's mistakes in entrepreneurship: selected examples
No full textSuvremena poduzeća susreću se s brojnim izazovima koji su posljedica globalizacije tržišta. Uspješnost u poslovanju pod utjecajem je brojnih čimbenika. Među njima je ključno razumijevanje tržišta te fleksibilnost. Među izazove s kojima se susreću suvremena poduzeća uvrštavaju se i neuspješni projekti. Učenje iz neuspješnih projekata, kako vlastitih tako i tuđih, poduzetniku može osigurati bolji ishod budućih projekata. Danas postoje brojni primjeri uspješnih poduzeća koja vlastite neuspješne projekte nisu shvatila kao poraz, već kao priliku za napredovanje. U empirijskom dijelu rada prikazani su uspješni, djelomično uspješni i neuspješni projekti autora ovog rada. Na ovim projektima se vidi da je autor ovog rada fleksibilan, no nedovoljno uči na vlastitim greškama. Intervjui s partnerima i zaposlenicima ukazuju na to da poduzetnik nedovoljno analizira svoje neuspjehe i da je to temeljni problem poradi kojeg neuspjehe ponavlja.Modern companies face a number of challenges as a result of market globalization. Business success is influenced by a number of factors. Among them, understanding the market and flexibility are key. One of the challenges faced by modern companies is also unsuccessful projects. Learning from unsuccessful projects, both one's own and others', can provide the entrepreneur with a better outcome for future projects. Today, there are numerous examples of successful companies that did not perceive their own unsuccessful projects as a defeat, but as an opportunity for advancement. The empirical part of this paper presents successful, partially successful and unsuccessful projects of the authors of this paper. In these projects, it can be seen that the author of this paper is flexible, but does not learn enough from his own mistakes. Interviews with partners and employees indicate that the entrepreneur insufficiently analyzes his failures and that this is a fundamental problem due to which he repeats failures