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Hunting tourism of Gorski kotar as an unrecognized and underestimated potential
No full textLovni je turizam odlazak lovca (turista) u lov izvan svoje matične zemlje, a današnji način
života stvorio je novu vrstu lovaca čija je veća kupovna moć promijenila zahtjeve i
očekivanja samog lovca. Svaka destinacija koja se okreće takvom obliku turizma mora
poraditi na atraktivnosti i svojom ponudom privući turista na dolazak i što duži boravak.
Segmenti turističkog tržišta koje je okrenuto lovu nije kao drugi, već je izrazito specifično po
zahtjevima i aktivnostima. Iako je područje Gorskog kotara još nedovoljno aktivno i
nedovoljno prepoznato, sve više dobiva na značenju kada se govori o lovnom turizmu.
Marketinške aktivnosti takvoga područja moraju biti usmjerene prema privlačenju i
zadovoljenju korisnika, a glede tržišnih cijena moraju biti korak ispred ili uz druge
konkurentne ponuđače takvog oblika turizma. Na području Republike Hrvatske ekonomska
važnost lovnog turizma nije prepoznata, niti iskorištena u cijelosti. U prošlosti je za
čovječanstvo lov značio život. Danas je on jedna vrsta zabave i užitka. Provedeno je primarno
istraživanje o stanju turističke ponude lovnog turizma u Gorskom kotaru. U istraživanju su
sudjelovali lovci i direktor turističke zajednice te su ukazali na slabu razvijenost ovog oblika
turizma, kako u Gorskom kotaru tako i u cijeloj Hrvatskoj.Hunting tourism is the departure of a hunter (tourist) to hunt outside of their home country.
Today's way of life has created a new type of hunter whose greater purchasing power has
changed the requirements and expectations of the very hunter. Every destination that offers
this form of tourism should work on its attractiveness and offer to attract tourists to come and
stay for as long as possible. The segments of the hunting-oriented tourism market are not like
others, but are extremely specific in terms of requirements and activities. Although still
insufficiently active and recognized, the area of Gorski kotar is gaining more and more
important when it comes to hunting tourism. Marketing activities of such an area should be
aimed at attracting and satisfying users, and in terms of market prices, they need to be onestep ahead or at the level with other competitive providers of this form of tourism. In the
territory of the Republic of Croatia, the economic importance of hunting tourism has not been
recognized or fully exploited. In the past, hunting meant life for mankind, but today it is a
way of having fun and pleasure. The primary research on the state of the tourist offer of
hunting tourism in Gorski kotar was conducted. Hunters and the director of the tourist board
participated in the research and pointed out the weak development of this form of tourism,
both in Gorski kotar and in the whole of Croatia
Utjecaj pandemije koronavirusa na poljoprivredu i prehrambenu industriju na primjeru Grupe Pivac
No full textGlobalna pandemija Covid-19 značajno se odrazila na gospodarska kretanja, uključujući
poljoprivredno-prehrambeni sektor. Zbog prijeteće nestašice hrane, problem nedostatnosti u
proizvodnji hrane postao je goruća javna tema, posebice u Hrvatskoj kao zemlji ovisnoj o uvozu
poljoprivrednih i prehrambenih proizvoda. Osnovni je cilj specijalističkog diplomskog stručnog
rada (u daljnjem tekstu Rad) istražiti utjecaj koronakrize na poljoprivredu i prehrambenu
industriju na primjeru Grupe Pivac, jedne od vodećih hrvatskih prehrambenih kompanija
specifične po sustavu vertikalno povezane ratarske proizvodnje, uzgoja stoke, klaoničke
djelatnosti, proizvodnje i prerade mesa, transporta te veleprodajne i maloprodajne djelatnosti.
Istraživanjem su prikupljeni podatci o poslovanju kompanije s osvrtom na najznačajnije
poslovne rizike u razdoblju pandemije. Rad ujedno tematizira stanje u poljoprivrednoprehrambenom sektoru te mjere nadležnih tijela provedene u cilju kratkoročne pomoći sektoru
i dugoročnog ostvarivanja prehrambene samodostatnosti Hrvatske. Rezultati istraživanja
ukazuju da su se analizirana kompanija i sektor uspješno suočili s izazovima koronakrize. U
cilju daljnjeg razvoja kompanije, Rad donosi prijedloge i preporuke na temu daljnjih aktivnosti
u revitalizaciji stočarstva, jačanja dodane vrijednosti proizvoda i razvijanja novih prodajnih
kanala. Prepoznate prilike za unaprjeđenje poslovanja kompanije ujedno predstavljaju
potencijalni doprinos hrvatskom agraru i cjelokupnom gospodarstvu.The global COVID-19 pandemic has made a huge impact on economic trends including the
ones in the agriculture and food sector. The threat of food shortages has made food production
insufficiency a burning issue, especially in Croatia, a country dependent on imported agriculture
and food products. This paper's main goal is to explore the impact of the global coronavirus
crisis on the agriculture and food industry as exemplified by the Grupa Pivac conglomerate's
response to the pandemic. Grupa Pivac is one of Croatia's leading food companies, with a
vertically connected system of agricultural farming, livestock farming, slaughtering industry,
meat production and processing, transportation and wholesale and retail activities. The paper
researches the company's data with regard to the most substantial business risks during the
pandemic. The paper also discusses the current state of the agriculture and food industry and
the government’s measures adopted to provide relief to the food and agriculture sector in the
short term as well as to achieve Croatia’s food production self-sufficiency in the long term. The
results of the research suggest that Grupa Pivac as well as the Croatian food and agriculture
sector have successfully faced with the global coronavirus pandemic challenges. With the aim
of further development of the company, this paper brings suggestions and recommendations for
revitalizing livestock farming, increasing the products’ added value and the development of
new trade and distribution channels. The opportunities presented for the company’s
enhancement of business practices potentially contribute to the development of the Croatian
food and agriculture sector as well as the country’s economy as a whole
Oblikovanje razvojnog okvira pri pokretanju elektroničkog poslovanja korištenjem metoda poslovnog odlučivanja
No full textU radu su prikazani temeljni pojmovi elektroničkog poslovanja, glavne karakteristike i
povijest. Elektroničko poslovanje je trenutno u fazi ekspanzije, razvija se vrlo brzo, te se
uočava sve veća dominacija u cjelokupnom gospodarstvu.
Upotrebom modela poslovnog odlučivanja izrađena je podrška u planiranju i donošenju odluka
pri pokretanju elektroničkog poslovanja. Detaljnije je opisano i uspoređeno više metoda među
kojima su: vektorska normalizacija, linearna transformacija skale, metoda jednostavnog
zbrajanja težina i analitički hijerarhijski proces. Za provedbu analize pomoću navedenih
modela prikupljene su opcije i kriteriji, koji su zatim kvantificirani i međusobno uspoređeni
kako bi se dobila najbolja opcija. Osnovni cilj rada je metodama poslovnog odlučivanja
oblikovati razvojni okvir poslovanja, te na temelju dobivenih rezultata financijskom analizom
provjeriti održivost elektroničkog poslovanja.
Zaključno, razvoj i primjena modela višekriterijskog odlučivanja može pridonijeti lakšem
analiziranju i planiranju elektroničkog poslovanja, te pomoći kod donošenja odluka koje je
potrebno napraviti prije pokretanja elektroničkog poslovanja.The master thesis presents the basic concepts of electronic business, its characteristics and
history. Electronic business is currently in the phase of expansion, it is developing very fast,
and an increasing dominance in the entire economy has been noticed.
With business decision-making models, support has been developed in planning and decisionmaking when starting an electronic business. Several methods are described and compared in
more detail, among which are: vector normalization, linear scale transformation, simple
additive weighting method and analytical hierarchy process.
For analysis using these models, options and criteria were collected, which were then
quantified and compared with each other to obtain the best option. The main goal of this thesis
is to use business decision-making methods to shape the development framework of electronic
business, and based on the obtained results of financial analysis to check the sustainability of
electronic business.
In conclusion, the development of multi-criteria decision-making models can contribute to
easier analysis and planning of electronic business, and by choosing the best solutions it is
possible to start a business
Snimanje slike za kratki igrani film “Sitne istine” koredateljice Vide Žagar i Antona Weisza (Prilog)
No full text
The analysis of business trainers' desirable qualities and competencies
No full textKonkurentnost poduzeća na zahtjevnom tržištu postiže se zadovoljavanjem različitih
čimbenika kao što su kvaliteta roba i usluga, pridržavanje rokova, solventnost, ali sve više
dolazi do izražaja ljudski kapital i organizacijsko znanje. Ljudski kapital i organizacijsko
znanje u vremenu kada je jedino promjena stalna, mogu se razvijati kroz obrazovanje i
usavršavanje zaposlenika. Istraživanje ovog rada bilo je usmjereno na poslovne trenere i bolje
razumijevanje edukacija zaposlenika koje se odvijaju unutar različitih organizacija i poduzeća.
Za poslovnog internog trenera nisu dovoljna samo stručna znanja s područja poslovanja, već je
potrebno raditi i usavršavati se na mnogim područjima, sustavno usvajati nove vještine i znanja
te unaprjeđivati kompetencije. Cilj istraživanja bio je ispitati koja znanja, osobine i
kompetencije poslovni treneri smatraju poželjnima u svom poslu te kako procjenjuju stupanj
razvijenosti vlastitih kompetencija. Istraživanje je provedeno on-line anketom na prigodnom
uzorku od 32 ispitanika koji su poslovni treneri u sedam različitih poduzeća. Analiza dobivenih
rezultata ukazuje kako su poslovni treneri u značajnoj mjeri upoznati s poželjnim osobinama i
kompetencijama poslovnih trenera te da su svjesni potrebe za stalnim razvojem i
usavršavanjem u ovoj poslovnoj ulozi. Ovo istraživanje je pokazalo kako poslovni treneri
percipiraju vlastite kompetencije i uspješnost, a za potpuniju i objektivniju sliku buduća
istraživanja trebala bi uključiti polaznike njihovih treninga te druge kriterije procjena
uspješnosti poslovnih edukacija.The competitiveness of companies in the demanding market is achieved through various factors
such as the quality of goods and services, compliance with deadlines, solvency, but human
capital and organizational knowledge are increasingly becoming more important. In times
when only change is a constant, human capital and organizational knowledge can be developed
through employee education and training. The research of this paper was focused on business
trainers and a better understanding of employee education that takes place within different
organizations and companies. For an internal business trainer, sole professional knowledge in
the field of business is not enough, but it is also necessary to work and improve in many areas
and thus systematically adopt new skills and knowledge as well as improve competencies.
The aim of the research was to examine which knowledge, qualities and competencies do
business trainers consider desirable in their work and how they assess the degree of
development of their own competencies. The research was conducted through an online survey
on a convenience sample of 32 respondents who are business trainers in seven different
companies. The analysis of the obtained results indicates that business trainers are significantly
familiar with the desirable qualities and competencies of business trainers and that they are
aware of the need for continuous development and improvement in this business role. This
research has shown how business trainers perceive their own competencies and performance.
However, for a more complete and objective picture, future research should also include
participants in their training as well as other criteria for assessing the success of business
education
Analysis of internal communication on the example of Polyclinic Lekić
No full textZavršni rad bavi se istraživanjem interne komunikacije na odabranom primjeru. U radu su
navedene teorijske odrednice menadžmenta, njegovih vještina i funkcija te je spomenuto što je
poslovna komunikacija i kako ona izgleda. Također, u radu su obuhvaćene vrste poslovne
komunikacije te je detaljnije obrađena interna komunikacija. Organizacije koje ulažu svoj novac
i vrijeme u podizanje kvalitete interne komunikacije sigurno se izdvajaju od drugih organizacija
iz razloga što takve organizacije imaju predane, zadovoljne i angažirane zaposlenike. Kako je
interna komunikacija tema ovog rada, prikazane su neke prepreke i nedostaci koji koče internu
komunikaciju te su navedene metode za poboljšanje interne komunikacije. Istraživački dio
obuhvaća analizu interne komunikacije u Poliklinici Lekić i to na temelju provedenih dubinskih
intervjua sa zaposlenicima poduzeća.The final paper deals with the research of internal communication on a selected example. The
paper presents the theoretical determinants of management, its skills and functions, and mentions
what business communication is and what it looks like. Also, the paper covers the types of
business communication and internal communication is discussed in more detail. Organizations
that invest their money and time in raising the quality of internal communication certainly stand
out from other organizations because such organizations have dedicated, satisfied and engaged
employees. As internal communication is the topic of this paper, some obstacles and
shortcomings that hinder internal communication are presented and methods for improving
internal communication are listed. The research part includes the analysis of internal
communication in the Lekić polyclinic, based on in-depth interviews with the company's
employees
Ispitivanje razvojnog potencijala livestreaminga na regionalnom tržištu
No full textSvrha ovog rada je ispitivanje razvojnog potencijala livestreaminga1 na regionalnom
tržištu, te prikupljanje mišljenja, savjeta i preporuka stručnjaka. U svrhu prikupljanja
informacija, provela se online anketa putem Google formsa, kako bi se dobile spoznaje
o stavovima i mišljenjima ispitanika. Također su se proveli i intervjui s livestreamerima2
koji provode svoj sadržaj na različitim digitalnim platformama, kako bi se dobio uvid u
razlike među tim platformama, kao i moguća poboljšanja. Unatoč pozitivnim stavovima
ispitanika prema pojmu livestreamanja, zaključna razmatranja upućuju na trenutne
nepogodnosti produkcije na regionalnom tržištu. Intervjui s livestreamerima su
kvalitetnom informacijskom podlogom i došlo se do zanimljivih zaključaka. Ističe se
potreba za velikom konkurencijskom platformom, da bi postojeće uvidjele nužnost u
daljnjem unaprjeđivanju svojih usluga i operativnog sustava.Examining the development potential of livestreaming in the regional market
The purpose of this paper is to examine the development potential of livestreaming in
the regional market and to collect opinions, advice, and recommendations from
experts. For the purpose of gathering information, an online survey was conducted via
Google forms, in order to gain knowledge about the attitudes and opinions of the
respondents. Interviews were also conducted with live streamers conducting their
content on different digital platforms, to gain insight into the differences between these
platforms and possible improvements. Despite the positive attitudes of respondents
towards the concept of livestreaming, the concluding remarks point to the current
disadvantages of production in the regional market. Interviews with live streamers
resulted in a quality information base and interesting conclusions were reached. The
need for a large competitive platform is emphasized, for existing ones to see the need
for further improvement in their services and operating system. Key words:
livestreaming, Twitch, YouTube, Facebook, market research