VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
Analysis of the possibility for starting a call-centre in Zagreb
No full textCilj rada bio je istražiti mogućnost bavljenja poduzetništvom u djelatnosti pružanja usluga callcentara.
U današnje vrijeme užurbanosti i nedostatka vremena kada važi uzrečica „Vrijeme je
novac“ call-centri su nužnost u poslovanju u Hrvatskoj i u svijetu. Želi li se dobiti informacija o
nekom proizvodu ili usluzi, treba se obratiti tvrtki koja se bavi upravo tim proizvodima ili
uslugama. Velike tvrtke imaju vlastite službe korisnika, a manje tvrtke za takve usluge angažiraju
call-centre koji im obavljaju usluge komunikacije s klijentima. Nakon obrađenih podataka o
povijesti call-centara i o njihovoj rasprostranjenosti u Hrvatskoj i u svijetu prikupljeni su i obrađeni
podaci o potražnji za novim call-centrom te je na primjeru konkretne poduzetnice izrađen poslovni
plan kojim je ispitana opravdanost i isplativost ulaganja u novi call-centar. U današnje vrijeme
implementacija call-centra u poslovanje neizostavni je dio poduzeća koje se želi u potpunosti
posvetiti korisniku. Za potrebe rada korišteni su primarni i sekundarni izvori. Pomoću sekundarnih
izvora došlo se do teorijskog znanja za navedenu temu. Istraživački dio temelji se na analizama,
anketnom upitniku i intervjuima. Istraživanje je pokazalo da postoji potreba za otvaranjem novog
call-centra. Na temelju financijskih pokazatelja iz poslovnog plana pokazalo se da je otvaranje
isplativo.The objective of the paper was to explore the possibility of becoming involved in the activity of
provision of call centre services. Against the backdrop of the current frenetic pace of life and a
lack of time when a popular saying is "Time is money", call centres are imperative for doing
business both in Croatia and globally. If one needs information about a specific product or a service,
they need to contact the company involved in the provision of the products or services in question.
Large companies have their own customer services, while smaller companies hire call centres for
communication with clients. After data processing on the history of call centres and their
distribution both in Croatia and throughout the world, the data on the demand for a new call centre
was collected and processed and a business plan was prepared based on the example of a specific
woman entrepreneur in order to examine the justification and profitability of investment into a new
call centre. Nowadays the implementation of a call centre in business is an indispensable part of
any company that is striving to fully focus on the users. Primary and secondary sources have been
used in the paper. Theoretical knowledge on the specific topic has been acquired through secondary
sources. The research part was based on analyses, questionnaire surveys and interviews. According
to research findings, there is a need to start a new call centre. Based on the financial indicators
from the business plan, starting a new call centre appears profitable
Opening a restaurant on the example of Gelateria
No full textSvako poduzeće treba provesti uspješnu marketinšku strategiju kako bi je potrošači primijetili i stvorili identitet marke. U ovome se radu opisuje marketinška strategija Gelaterije, specijalizirane za proizvodnju i prodaju zanatskog gelata kao jedinstvenog proizvoda na domaćem tržištu, korištenjem koncepta ključne marketinške strategije, identificiranjem pozicioniranja i marketinškog miksa te analizom okruženja u kojem djeluje. Analiza ključne marketinške strategije promatra segmentaciju, ciljanje, pozicioniranje i diferencijaciju. Ova vrsta analize omogućuje kompaniji da shvati vrstu usluge koju želi pružiti, vrstu proizvoda koji prodaje i kome.Every company needs to implement a successful marketing strategy so that consumers notice it and create a brand identity. This paper describes the marketing strategy of Gelateria, which specializes in the production and sale of artisan gelato as an unique product in the domestic market, using the concept of key marketing strategy, identifying positioning and marketing mix and analysing the environment in which it operates. The analysis of a key marketing strategy looks at segmentation, targeting, positioning and differentiation. This type of analysis allows the company to understand the type of service it wants to provide, what type of product it sells and to whom
Redateljski rad na srednjometražnom dokumentarnom filmu "Najduža kratka autobiografija" (Prilog)
No full textContent analysis of regional feminist Facebook pages
No full textDruštvene mreže nisu samo sredstvo komuniciranja i povezivanja, već i način informiranja, gradnje identiteta i čimbenik za formiranje slike svijeta njihovih korisnika. Za razumijevanje suvremenog feminizma nužno je promatrati način na koji isti djeluje na društvenim mrežama. Digitalni i analogni svijet međusobno su povezani pa feminizam na društvenim mrežama nije odvojen entitet od feminizma u „offline“ svijetu. U ovom je radu analiziran feministički aktivizam regionalnih Facebook stranica, odnosno načini i sredstva njegova izražavanja. Korištena je metoda analize sadržaja kojom je ispitano 60 objava s tri odabrane stranice: „Sve su to vještice“, „Seksizam naš svagdašnji“ i „Muškarac, otac, kralj“. S obzirom na različitu dinamiku objavljivanja pojedinih stranica za uzorak je odabrano 20 zadnjih objava sa svake stranice do 15. 6. 2021. Cilj je bio utvrditi tehnička i sadržajna obilježja objava, identificirati pojedina retorička obilježja te ispitati prisutnost modernih trendova feminizma na društvenim mrežama. Rezultati upućuju na sklonost stranica ka vizualnim sadržajima, prvenstveno (autorskim) memeovima. Objave su većinom prijateljskog tona i obilježene humorom. Iznimku čine objave na stranici „Seksizam naš svagdašnji“ gdje se jasno prepoznaju trendovi kulture prozivanja i otkazivanja, ton je povremeno i negativno sarkastičan, a stil pasivno-agresivan. Objektivizacija žena, tradicionalne uloge, položaj žena i stereotipi o ženama središnji su problemi regionalnog Facebook feminizma, kako impliciraju rezultati. Hashtag feminizam ne ostvaruje se u izvornom smislu, što je bilo i očekivano s obzirom na prirodu Facebooka kao platforme. Nadalje, „lakši“ sadržaji česti su i nailaze na bolji odaziv publike, što može utjecati na zanemarivanje bitnih tema kao što je nasilje nad ženama.Social networks are not just means of communication but also of acquiring new information, constructing one's identity and one of the major factors in formation of one's World perception. One must observe the acts of modern feminism on social networks to comprehend it since digital and analog worlds are intertwined. The main object of this research is feminist activism' communication on regional Facebook websites. The content analysis method was used to examine 60 different posts on three different Facebook websites: ”Sve su to vještice“; ”Muškarac, otac, kralj“; and ”Seksizam naš svagdašnji“. The main goal of research is to determine technical and contextual characteristics of comments, to identify certain rhetorical features and to examine the presence of modern trends in feminist activism on social networks. The results imply that researched websites tend to rely on visual content, primarily on the „memes“. Those posts are friendly natured, easily understood and humorously toned. Only the posts on website ”Seksizam naš svagdašnji“ show the trends of call-out and cancel culture, the tone sometimes being negatively sarcastic and style more often than not (passive) aggressive. The objectification od women, their traditional roles, position in society and surrounding stereotypes are the main focus of regional feminist Facebook webpages. Hashtag feminism is not realised in its original sense as expected due to the nature of Facebook as a platform. Furthermore, ”easier” content is better received by the audience and more often shared which can negatively influence the presence of more serious content e.g., family violence
Using Digital Marketing In Public Relations On The Example Of Croatian Agencies
No full textCilj završnog rada bio je analizirati kako su se hrvatske agencije za odnose s javnošću prilagodile digitalizaciji struke, na koji način se koriste alatima digitalnoga marketinga i odnosa s javnošću u vlastitom poslovanju te što očekuju u budućnosti pri integriranju dviju djelatnosti. Digitalni marketing kroz svoje postojanje, osim što donosi bržu komunikaciju koja je dvosmjerna, pridonosi i boljim odnosima s krajnjim korisnicima te se upravo zbog toga nastojalo ispitati koliko ga uspješno upotrebljavaju agencije za odnose s javnošću. U radu je dan teorijski prikaz ključnih pojmova kao što su odnosi s javnošću, agencije za odnose s javnošću, marketing te digitalni marketing. Također je dan pregled teorije vezane uz integraciju digitalnoga marketinga i odnosa s javnošću. Najvažniji dio rada je istraživački dio koji je proveden upotrebom kvalitativne metode dubinskoga intervjua. Za istraživanje je odabrano pet hrvatskih agencija – PR 365 komunikacije, Media Val, Grizli komunikacije, Milenium promocija te Komunikacijski ured Colić, Laco i partneri. U strukturiranome intervjuu sudjelovali su čelni ljudi agencija zaposleni u odjelima marketinga i odnosa s javnošću. Istraživanjem se htjelo saznati koliko se uspješno agencije koriste alatima digitalnog marketinga i odnosa s javnošću u vlastitom radu te što očekuju u budućnosti. Rezultati su pokazali da, iako većina nema posebne odjele digitalnog marketinga ili osobe koje obavljaju samo takve vrste poslova, hrvatske agencije za odnose s javnošću svjesne su benefita upotrebe alata digitalnog marketinga i često ih rabe u svom poslu. Također većina ima pozitivno mišljenje glede integracije odnosa s javnošću s digitalnim marketingom u budućnosti.The main goal of the paper was to analyze how the Croatian public relations agencies adapted to the digitalization process, how they use the public relations and digital marketing tools for their own benefit and how they expect this integration process to unfold in the future. The existence of digital marketing not only enables a quicker, two-way communication, but also improves the relations with the end users, which is why it is important to examine to what extent and how successfully the public relations agencies tend to utilize these tools. The paper presents the theoretical overview of the key terms such as public relations, public relations agencies, marketing and digital marketing. Furthermore, an overview of the theoretical background related to the integration of the digital marketing and public relations is provided. The main part of the paper is the research which was conducted using qualitative method of in-depth interview. Five Croatian agencies were chosen for the research – PR 365 Communications, Media Val, Grizzli Communications, Millennium Promotion and Communications Office Colić, Laco and partners. The head people of the agencies’ marketing and public relations departments participated in the structured interview. The goal of the research was to determine how successfully the agencies use the digital marketing tools and public relations for their own benefit and what they expect in the future. The results have indicated that although the majority do not have separate digital marketing departments or officers, the Croatian public relations agencies are showing awareness of the benefits of the digital marketing tools and tend to use them regularly. The majority has a positive stance on the integration of the public relations and digital marketing in the future
Presentation of the development strategy for the municipality Starigrad
No full textRazvojna strategija lokalne jedinice samouprave usko je vezana uz pojmove strateškog menadžmenta i strateškog planiranja. Strateški menadžment predstavlja kontinuirani proces analize okruženja, formuliranja strategije te implementacije i kontrole. Na razini strateškog planiranja dolazi do formuliranja smjera, ciljeva te buduće strategije. Općina Starigrad nalazi se na zanimljivom geografskom prostoru koji objedinjuje jadransku obalu te planinski krajolik, a cjelokupno područje je zaštićeni prostor. Navedene karakteristike omogućuju stvaranje kvalitetne razvojne strategije usmjerene prema jačanju avanturističkog turizma uzimajući u obzir želje i potrebe lokalnog stanovništva, ali su naglašene i potrebe nadogradnje, odnosno stvaranja nove infrastrukture kao temelja daljnjeg razvoja ove općine.The development strategy of the local self-government unit is closely related to the concepts of strategic management and strategic planning. Strategic management is a continuous process of environmental analysis, strategy formulation and implementation and control. At the level of strategic planning, the direction, goals and future strategy are formulated. The municipality of Starigrad is located in a very interesting geographical area that unites the Adriatic coast and the mountain landscape, and the entire area has a protected status. These characteristics enable the creation of a quality development strategy aimed at strengthening adventure tourism, taking into account the wishes and needs of the local population, but also emphasize the need to upgrade or create new infrastructure as a basis for further development of this municipality
Analysis of event managers' communication skills based on selected examples
No full textSvrha ovog istraživačkog rada bila je prikupiti informacije u području komunikacijskih
vještina menadžera događanja. S obzirom na važnost komunikacije u svakom
poslovanju, tako i u menadžmentu događanja, cilj je bio potvrditi činjenice koje ukazuju
da dobre komunikacijske vještine dovode do poslovnog uspjeha i osobnog zadovoljstva.
Metodologija ovog završnog rada temeljila se na dubinskim intervjuima na temelju tri
primjera koji su bile osobe koje se isključivo bave menadžmentom događaja.
Rezultatima se dalo zaključiti da sva tri ispitanika dijele ista mišljenja kada se govori o
važnosti komunikacije te komunikacijskom pristupu prema klijentima i suradnicima.
Pristup mora biti smiren, profesionalan te se ne smije križati s privatnim životom. Ovo
istraživanje bilo je praktično za utvrđivanje kako komunicirati u poslovnom svijetu te se
na temelju ove teme, ne samo u struci menadžmenta događaja mogu dalje napisati i
drugi istraživački radovi.The purpose of this research paper was to gather information in the field of
communication skills of event managers. Considering the importance of communication
in every business, event management included, the goal was to confirm the facts that
point out that good communication skills lead to business success and personal
satisfaction. The methodology of this research paper was based on deep interviews with
three examples of persons who exclusively work as event managers.
Results showed that all respondents share the same opinions about the importance of
communication and communication approach to clients and co-workers. They need to
have a calm, professional approach that has nothing to do with their private life. This
research was practical for establishing how to communicate in the business world and
this subject can be used to write other papers, not only in the event management
sphere
Adolescent's perceptions of cyberbullying on social media
No full textSvaka komunikacijska aktivnost grupe ili pojedinaca na internetu čija je svrha poniziti,
zadirkivati i prijetiti drugima smatra se vršnjačkim elektroničkim nasiljem. Takvo nasilje
obuhvaća zlonamjerne poruke i internetske stranice sa objavama koje omalovažavaju žrtvu.
Elektroničko nasilje ostavlja više posljedica za razliku od tradicionalnog. Najčešće posljedice
koje se ističu su suicidalne misli, vraćanje istom mjerom, depresija, nisko samopoštovanje,
frustracija, anksioznost i samoubojstvo. U radu su navedeni rezultati istraživanja provedenog
na uzorku od 70 adolescenata. Cilj istraživanja je bio ispitati percepciju adolescenata/ica o
elektroničkom nasilju na društvenim mrežama odnosno što za njih predstavlja cyberbullying,
kako bi postupali u takvoj situaciji, koje sankcije su primjerene te što je učinkovito za
rješavanje takve vrste nasilja. Istraživanje je provedeno metodom online anketnog upitnika
putem društvenih mreža Facebook i Instagram na 70 ispitanika. Rezultati su pokazali da
cyberbullying za ispitanike predstavlja psihičko zlostavljanje i maltretiranje druge osobe koja
je bespomoćna. Smatraju da bi većina njih znala kako postupiti u situaciji gdje ih žrtva moli
za pomoć, bilo da je u pitanju neka bliska osoba ili stranac. Također, ponudili su dobra
rješenja za ublažavanje posljedica cyberbullyinga koja obuhvaćaju slušanje žrtve, razgovor,
pomoć pri prijavi zlostavljača i slično. Ono što smatraju da je učinkovito kod prevencije
elektroničkog nasilja je prijava zlostavljača i razgovor sa stručnim suradnicima za koje
smatraju da još ne čine dovoljno da se ovakva vrsta nasilja spriječi. Prema navedenim
sankcijama koje bi dali počinitelju Kazneni zakon o elektroničkom nasilju bi trebao postrožiti
kazne.Any communication activity of a group or individuals on the Internet whose purpose is to
humiliate, tease and threaten others is considered peer electronic violence. That kind of
violence includes malicious messages and websites with posts that harm the victim.
Electronic violence leaves more consequences than the traditional form. The most common
consequences that stand out are suicidal thoughts, returning to the abuser with the same
measure, depression, low self-esteem, frustration, anxiety, and suicide. This thesis presents
the results of a study conducted on a sample of 70 adolescents. The aim of the research was
to examine the perception of adolescents about cyberbullying on social media regarding to
determine what cyberbullying is for respondents and how they would define it, how would
they act in such a situation, what sanctions are appropriate and what is effective for
addressing this type of violence. The research was conducted using the method of an online
survey via the social networks Facebook and Instagram on 70 adolescents. The results
showed that cyberbullying for the respondents represented psychological abuse and
harassment of another person who was helpless. They believe that most of them would know
how to act in a situation where the victim asks them for help, whether it is a close person or a
stranger. They also offered good solutions to mitigate the consequences of cyberbullying,
which include listening to the victim, conversation, helping to report the abuser and other.
What they believe is effective in preventing cyberbullying is reporting abusers and talking to
professional associates who they believe do not do enough to prevent this type of violence.
According to the stated sanctions that would be given to the abuser, the Criminal Code on
Electronic Violence should tighten the sanctions
Business analysis of the selected travel agency before and during the COVID-19 pandemic
No full textPredmet ovoga rada jest analiza uspješnosti poslovanja turističke agencije Idea
putovanja d.o.o., u periodu prije i tijekom pandemije, koja je provedena kroz nekoliko
adekvatnih koraka. U radu je analizirano poslovanje za 2019. i 2020. godinu. Osnovna
djelatnost odabranog poduzeća je organiziranje putovanja, odnosno organizator
putovanja (turoperator). Metode koje su korištene su studija slučaja unutar koje je
proveden intervju s vlasnicom odabrane turističke agencije te analiza sekundarnih
podataka. Uz navedene metode izrađene su horizontalna i vertikalna analiza financija
poduzeća uz pomoć bilance i računa dobiti i gubitka za 2019. i 2020. godinu. Na temelju
provedenog istraživanja uz sve dostupne informacije i analize dobiveni su rezultati koji
upućuju na pad uspješnosti poslovanja odabrane turističke agencije pod utjecajem
negativnih čimbenika pandemije virusa Covid-19 što je u radu prikazano tabličnim i
teorijskim putem.The subject of this paper is the analysis of the business performance of the travel agency
Idea travels d.o.o. in the period prior to the pandemic and during the pandemic, which
was carried out through several adequate steps. The paper analyzes the company’s
operations for 2019 and 2020. The core business of the selected company is travel
organization, i.e. travel organizer (tour operator). The methods which were used consist
of a case study in which an interview was conducted with the owner of the selected travel
agency and the analysis of the secondary data was also done. In addition to the
mentioned methods above, a horizontal and vertical analysis of the company's finances
was expressed with the help of the balance sheet and profit and loss account for the years
2019 and 2020. Based on the conducted research, with all the available information and
analyses presented, the results that were obtained indicate a decline in business
performance of the selected travel agency under the influence of negative factors that the
Covid-19 pandemic has caused, which is presented in tabular and theoretical form within
this paper
Satisfaction with informing and coping with academic stress of students of public and private faculties
No full textStudiranje je izazovno razdoblje života svakog studenta. Osim brojnih mogućnosti,
akademski svijet sa sobom donosi i stres s kojim se studenti moraju suočavati. Nedovoljna
informiranost studenata jedan je od izvora akademskog stresa, stoga je problem ovoga rada
nedovoljno poznavanje potencijalnih slabosti državnih i privatnih visokoobrazovnih
institucija u Republici Hrvatskoj, koje proizlaze iz neinformiranosti studenata o različitim
aspektima studiranja. Autoricu je zaintrigiralo istražiti sličnosti i razlike prema zadovoljstvu
informiranošću o različitim aspektima studiranja te intenzitetu akademskog stresa između
studenata državnih i privatnih fakulteta te utvrditi moguću povezanost između
(ne)zadovoljstva informiranošću i intenziteta doživljenog akademskog stresa. Za potrebe rada
provedeno je kvantitativno istraživanje u obliku online anketnog upitnika na uzorku od 102
studenta jednog javnog i jednog privatnog fakulteta. Analiza odgovora upozorila je na
statistički značajne razlike u pogledu zadovoljstva općim uvjetima studiranja, izvođenjem
nastave i informiranošću o različitim aspektima studiranja u korist studenata privatnog
fakulteta. Intenzitet akademskog stresa za studente oba fakulteta najviše se očituje u
usmenom polaganju ispita i padu ispita, a najmanje u roditeljskom pritisku te kratkim
pauzama između predavanja. U izraženosti pojedinih načina suočavanja s akademskim
stresom, nema značajnih razlika između studenata jednog i drugog fakulteta. Utvrđena je
negativna povezanost između zadovoljstva informiranošću i intenziteta akademskog stresa
studenata državnih i privatnih fakulteta, iz čega se može pretpostaviti da što je slabija
informiranost studenata, to je akademski stres veći. Ipak, da bi se opažene razlike mogle
generalizirati, bilo bi poželjno provesti opsežnije istraživanje zadovoljstva informiranošću i
suočavanja s akademskim stresom na reprezentativnom uzorku studenata većeg broja
državnih i privatnih fakulteta.Studying is a challenging period of life for each student. Accept of numerous possibilities, the
academic world brings a lot of stress, which students have to deal with. Insufficient
information for students is one of the sources of academic stress, therefore, the problem of
this project work is insufficient knowledge of presumable weaknesses of state and private
higher education institutions in the Republic of Croatia, which arise from students' lack of
information about various aspects of studying. The author was intrigued to investigate the
similarities and differences in terms of satisfaction with information about different aspects of
studying and the intensity of academic stress between students at public and private faculties,
and to determine the possible connection between (dis)satisfaction with information and the
intensity of academic stress. For the purposes of the paper, a quantitative research was
conducted in the form of an online survey questionnaire on a sample of 102 students from
one public and one private faculty. The analysis of the answers indicated statistically
significant differences in terms of satisfaction with the general conditions of studying,
teaching and information on various aspects of studying to the benefit of a private college
students. The intensity of academic stress for students of both faculties is most evident in oral
exams and exam failures, and least in parental pressure and short breaks between lectures. In
the expression of certain ways of coping with academic stress, there are no significant
differences between students of both faculties. It has been determined a negative connection
between the satisfaction with informing and the intensity of academic stress of public and
private college students, from which it can be assumed that the lower is the informing of the
students, the greater is the academic stress. Nevertheless, in order to generalize the observed
differences, it would be more desirable to conduct a more extensive survey of information of
the students’ satisfaction and coping with academic stress on a representative sample of
students from a considerable number of public and private colleges