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The influence of economic crisis on the business of a chosen company from construction sector
No full textEkonomska kriza 2008. godine imala je značajan utjecaj na svjetsku ekonomiju. Početak krize bio je na tržištu nekretnina u Sjedinjenim Američkim Državama koja se zatim proširila svijetom. Sektor graditeljstva u nacionalnim gospodarstvima značajno pridonosi bruto domaćem proizvodu kroz zapošljavanje radne snage, ali i poticanje razvoja brojnih drugih djelatnosti. Kreće se prema gospodarskim ciklusima: raste u vrijeme ekspanzije i smanjuje se za vremena ekonomske kontrakcije i restriktivnih mjera. U Republici Hrvatskoj u godinama gospodarske krize (2008. – 2014.) došlo je do značajnog smanjenja aktivnosti u tom sektoru. Njezin utjecaj istražen je u ovom radu na primjeru poslovanja odabranog poduzeća iz djelatnosti građevinarstva pomoću empirijskog istraživanja, primjenjujući matematičke i statističke metode pri analizi uspješnosti poslovanja, likvidnosti i zaduženosti. Istraživanje je pokazalo da je poduzeće bilo nelikvidno, prezaduženo (do 2012.) i da je ostvarivalo slabiju profitabilnost. Također u istraživanju je dokazano da se negativne posljedice krize osjećaju u poslovanju i nakon završetka krize, ali da je ovo poduzeće uspješno prebrodilo krizu i da je nastavilo poslovati pravovremeno provedenim mjerama restrukturiranja poslovanja.Economic crisis in the year 2008 had a meaningful impact on the world economy. The crisis originated at the US real-estate market and then spread worldwide. The construction sector contributes significantly to gross domestic product and plays a big role in a country's employment rate, but also supports the development of other industries. It moves according to the economic cycle: ascends during an expansion and declines during restrictive measures. The Republic of Croatia has recorded a significant decline in construction activity between 2008 and 2014. The influence of the crisis on the business of a chosen company from the construction sector was researched in this thesis by empirical study applying mathematical and statistical methods while analyzing performance (profitability), liquidity and indebtedness. The research showed that the company was insolvent and overindebted (up to 2012) with low profitability realization. The research also showed that the negative consequences of the crisis affect the company's business even after the crisis, but also show that the company successfully overcame the problems and continued its business by restructuring at the right time
The Mediterranean as a Constituent Element in Building Literary and Film Space in Slobodan Novak and Ante Babaja's Opus
No full textSlobodan Novak (1924—2016), a Croatian prose writer, novelist and essayist, in his works he created one of the most important oeuvres of recent Croatian literature. Recognizable writing, exceptional style, polished sentences, rhythmic syntax, devastating irony, pungent humour, modernist orientation, existential pondering, reflections on identity, memorable characters, wondrous imagination, Mediterranean symbolism has been meticulously built over almost 70 years of creation. Ante Babaja (1927—2010) is one of the most respected Croatian film directors, and like Novak, the author of a small but anthological artistic biography. With Novak, among other things, he shares an adherence to the modernist approach, fragmentation of exposure, structure of the work that is carefully thought out, a masterful performance, a unique combination of poetics, psychology, irony and philosophy, and his oeuvre gives the impression of coherence and thoughtfulness rare in Croatian film history. This paper will examine the Mediterranean component of some works of these two great Croatian artists, and with the focus on Novak’s novels Gold, Frankincense and Myrrh and Lost Homeland as well as Babaja’s film adaptations of these novels, it will explore the way in which the Mediterranean spirit merges into their literary and cinematic work as its constituent element, and participates in the shaping of man, space and time at all levels, from structural, symbolic, ideological, existential, identity, linguistic to poetic, narrative and the level of film language
Transformation of the Old Media Industries under the Pressure of a Postmodern Society
No full textThe “old media” industries developed in parallel with the development of modern society in the 20th century. Within the “old media” industry, individual media industries or media sectors have evolved as a result of the divergence of production processes and distribution channels. The aim of this paper is to highlight the changes that have taken place in the media industry in the 21st century, as a consequence of the digitization of content production and distribution. The digitalisation and convergence of the production process has directly influenced the development of “new media” industries. Post-industrial society was a direct support for the disruptive action of new media industries within the already existing media market. Comparison of the revenue of the old media industry, the gaming industry and the music streaming industry raises the question of the comparison and calculation of revenues of different sectors of the media industry
An Innovative Entrepreneurial Venture on the Example of the New Rehabilitation Center for Athletes
No full textRehabilitacija sportaša najzahtjevniji je oblik rehabilitacije jer ozlijeđenog sportaša nije dovoljno samo vratiti u normalan tijek života, već ga treba osposobiti da nastavi dosezati sportske uspjehe kao i prije ozlijede. Zato rehabilitacija sportaša počinje odmah nakon operacije i to suradnjom stručnog tima. Ako se prethodno provodila prevencija ozljeda i edukacija sportaša o prevenciji, tada je puno lakše ući u proces rehabilitacije jer je sportaš pripremljen na sve što ga čeka. To zapravo znači sljedeće: osim treniranja ozlijeđenog dijela tijela, proći će rehabilitaciju i trening cijelog tijela, posebno prilagođenih njegovom/njezinom sportu, uz uključivanje cijelog tima ostalih stručnjaka, poput psihologa i nutricionista. Naime, pred ozlijeđenim sportašem velik je posao i treba izdržati nekoliko mjeseci uz čvrsto vjerovanje i povjerenje prema timu uključenih stručnjaka da će se povratak na teren i natjecanja ostvariti.
Nažalost, u Hrvatskoj se takva kompletna briga stručnog tima koji svakodnevno surađuje ne može naći na jednom mjestu ili u jednom rehabilitacijskom centru. Vrlo često, proces u kojemu nedostaje samo jedna karika lanca predstavlja opasnost da višemjesečni proces oporavka ne završi uspješno.
Zato se rodila zamisao o inovativnoj ideji - Centru za rehabilitaciju sportaša, koja je nastala iz osobnog iskustva i osobne potrebe nakon sportske ozlijede. Na temelju provedenih istraživanja, Centar je osmišljen tako da provodi prevenciju, rehabilitaciju te interdisciplinarno uključuje tim stručnjaka, a uz to pruža personalizirani pristup prema svakom sportašu, pri čemu se program prilagođava svakom sportu pojedinačno.Rehabilitation of an athlete is the most demanding form of rehabilitation because it is not enough just to help the injured athlete to establish his/her normal course of life, but to enable him/her to continue to achieve athletic success just like before the injury occurred. That is why the rehabilitation of athletes begins immediately after the operation, with the necessary cooperation of a professional team. If injury prevention and education of athletes on prevention is carried out, it is much easier to start rehabilitation, because the athlete is prepared to undergo rehabilitation and training of the whole body specially adapted to his sport, but this process involves a whole team and other professionals, such as psychologists and nutritionists. Namely, there is a lot of hard work for the injured athlete, and he/she needs to endure several months having the belief and confidence that the return to the field and competitions will be realized.
Unfortunately, this complete care of the professional team that cooperates daily cannot be found in Croatia in one place or in one rehabilitation center. Very often, if only one link is missing in the chain, there is a danger that the months-long recovery process will not be completed successfully.
For this reason, based on the research conducted in the past months, the concept of the innovative idea of the Athlete Rehabilitation Center was born, which arose from personal experience and needs after a sports injury. The center is designed to carry out prevention, rehabilitation, and it includes an interdisciplinary team of experts. In addition, it adapts to each sport individually and with a personal approach to each athlete
Potential analysis of newly opened Villa on Pelješac
No full textPredmet ovog rada bio je analizirati potencijal novootvorene vile na Pelješcu pod imenom Villa Soldo. Temeljni cilj rada bio je istražiti mogućnosti otvaranja novog smještajnog kapaciteta na poluotoku Pelješcu i okolici, odnosno kuće za odmor, te kvalitetu ponude s kojom Pelješac do sada nije raspolagao. Većina podataka prikupljena je iz različitih sekundarnih izvora, a primarni podaci koji se upotrebljavaju u radu su rezultati provedenog istraživanja i autoričine ideje povezane s izgledom kuće za odmor, odnosno Ville. Sve tablice i grafikoni koji su prikazani u radu analizirani su prema trenutnoj situaciji u turizmu na tržištu Republike Hrvatske, a prikupljeni su i ažurirani iz relevantnih izvora. Dobar dio informacija prikupljen je i putem Interneta, upravo radi usporedbe sličnog smještaja kao i ponude smještaja općenito, ali i radi informacija o proizvodima potrebnim za analizu otvaranja ovakve kuće za odmor. Ova vrsta turističke ponude kvalitetnih kuća za odmor nije posebno razvijena na ovome poluotoku, te iz tog razloga postoji velik potencijal i puno mjesta za daljnji razvoj i napredak. Zaključno treba naglasiti da kao i kod svakog proizvoda visoke kvalitete i usluge treba uložiti puno truda i entuzijazma kako bi ovaj projekt uspio.The subject of this paper was the analytical potential of the newly opened Villas on Pelješac. The basic goal of the paper was to explore the possibilities of opening a new accommodation capacity in Pelješac and its surroundings, i.e. holiday homes, and quality offers that Pelješac has not had so far. Most of the collected data are from various secondary sources, and the primary data used in the paper are the results of proven research and some of the author's ideas related to the appearance of holiday homes, i.e. villas. All tables and graphical data presented in the paper were analysed according to the current situation on the market of the Republic of Croatia, and were collected and updated from relevant sources. The majority of information is collected from the Internet, precisely to compare similar accommodation as well the offer of accommodation in general, but also for information about products needed for analysis of opening such holiday homes. This type of tourist offer of quality holiday homes is not particularly developed on this peninsula, so for these reasons there is great potential for development and progress. In conclusion, it should be said that a lot of enthusiasm and effort needs to be invested in order for this project to succeed
Representation and application of mediation in the operation of the selected company
No full textCilj je istraživanja u ovom radu utvrditi zastupljenost i primjenu medijacije u odabranom poduzeću. Dvije sukobljene strane, u kojem god odnosu prethodno bile, koje svoj spor ne mogu izgladiti, a ne žele da njihov proces postane dug, skup i nerješiv, mogu se odlučiti za proces mirenja u kojemu stručno obučena osoba upoznaje sukobljene stranke te ih pomoću slušanja i razgovaranja pokušava pomiriti. Jedno je od najpogodnijih mjesta za provođenje medijacije radno okruženje jer je na radnom mjestu cilj što brže, učinkovitije i jeftinije riješiti proces. Predmet je istraživanja u ovome radu analiza utjecaja medijatora i procesa medijacije na rješavanje konflikata u poduzeću Hrvatska pošta, kako bi se dao uvid u utjecaj medijacije u konkretnim situacijama u kojima je došlo do sukoba. Temeljni je cilj analizirati proces medijacije i njegove pozitivne učinke na rad odabranog poduzeća. Primarno se istraživanje temelji na dubinskom polustrukturiranom intervjuu. Uz intervju, korišteni su i podaci prikupljeni iz relevantne znanstvene i stručne literature. Detaljnom analizom poduzeća Hrvatska pošta može se zaključiti da medijacijski procesi najčešće imaju pozitivan ishod te da nakon procesa mirenja sukobljene strane mogu zajedno nastaviti surađivati jednako kao i prije sukoba. Problem je u tome što još uvijek ne postoji jasan zakonodavni okvir kojim bi se medijacijskom procesu dala puna legitimnost i legalnost. Potreba za medijacijskim procesima neprestano raste i medijacija kao način rješavanja sukoba primjenjuje se sve češće, iako još u nedovoljnoj mjeri.The main goal in this paper is to explore representation and application of mediation in the selected company. Two conflicting parties, in any previous relationship, who cannot settle their dispute and do not want their process to become long, expensive and unresolved, can opt for a conciliation process in which a profesionally trained person meets the conflicting parties and through listening and discussing tries to reconcile them. One of the most suitable places to conduct mediation is the work environment, because the goal in the workplace is to solve the process as quickly, efficiently and cheaply as possible. The subject of the research in this paper is the analysis of the impact of mediators and mediation processes on conflict resolution in the company Hrvatska Pošta, in order to provide insight into the impact of mediation in specific situations where conflicts have occurred. The primary research is based on an in-depth semi-structured interview. In addition to the interview, data collected from the relevant scientific and professional literature were used. A detailed analysis of Hrvatska Pošta concludes that mediation processes usually have a positive outcome and that after the conciliation process, the conflicting parties can continue to cooperate together as before the conflict. The problem is that there is still no clear legislative framework to give the mediation process full legitimacy and legality. The need for mediation processes is constantly growing and mediation as a way of resolving conflicts is becoming more and more widely used, although still insufficiently
Analysis of the growth and development potential of the selected company
No full textOvim diplomskim radom istražene su mogućnosti za rast i razvoj odabranog
poduzeća. Predmetno poduzeće uspješno posluje već duži niz godina, a potražnja za
specifičnim proizvodima koje ovo poduzeće proizvodi sve je veća. Svako ambiciozno
poduzeće želi ostvarivati rast i razvoj, biti konkurentno na tržištu i stvoriti dobru sliku o
sebi. Kako bi poduzeće uspješno poslovalo i opstalo, mora biti prilagodljivo
promjenama na tržištu, proučavati trendove, voditi se inovacijama, a prvenstveno biti
efektivno i efikasno. Upravo je kao problem istraživanja uočena nedovoljna efikasnost
proizvodnje odabranog poduzeća. Glavni je cilj rada istražiti na koji način poduzeće
može povećati efikasnost te utvrditi potencijale za rast i razvoj poduzeća. Alatima,
odnosno analizama strateškog menadžmenta na primjeru poduzeća i provedenim
intervjuom prikazano je trenutno poslovanje, pozicija i potencijal poduzeća te je na
temelju provedenih analiza ponuđen prijedlog za rast i razvoj izabranog poduzeća.
Provedeno istraživanje pomoću polustrukturiranog intervjua dalo je jasne znakove
koja je glavna problematika poslovanja te je utvrđeno da postoji potreba za ulaganjem
i automatizacijom u proizvodni proces kako bi se povećala efikasnost, samim time
konkurentnost i postigao rast i razvoj. Automatizacija, unaprjeđenje i modernizacija u
proizvodnji pomoći će uvelike u rješavanju niske efikasnosti. Na turbulentnom i
zahtjevnom domaćem i međunarodnom tržištu mogu opstati samo inovativni proizvodi
temeljeni na znanju, izvrsnog omjera cijene i kvalitete i prihvatljivih rokova isporuke.Through this research thesis, the possibilities for growth and development of the
selected company were explored. The company in the research has been operating
successfully for many years, and the demand for specific products made by this
company is growing. Every ambitious company wants to achieve growth and
development, be competitive in the market and create good company image . In order
to operate successfully and survive, the company must be adaptable to market
changes, study trends, be guided by innovation, and above all be effective and
efficient. The problem of research is the insufficient efficiency of production of the
selected company. The main goal of this thesis is to investigate how the company can
increase efficiency and to determine the potentials for growth and development of the
company. The tools and analysis of strategic management on the example of the
company and the conducted interview show the current business, position and
potential of the company, and based on the conducted analysis, a proposal for the
growth and development of the chosen company was given. The conducted
research, using a semi-structured intervju, gave clear signs of the main business issues
and it showed that there is need for investment and automation in the production
process in order to increase efficiency so the company can be competitive and achieve
growth and development. Automation, improvement and modernization in production
will help a lot in fixing low efficiency. In a turbulent and demanding domestic and
international market, only innovative products based on knowledge, excellent value for
money and acceptable delivery times can survive
The Integrated Marketing Communications Strategy for the Selected Farm Accommodation Units
No full textTema ovog specijalističkog diplomskog stručnog rada glasi Strategija integrirane marketinške komunikacije za smještajne objekte odabranog poljoprivrednog gospodarstva. Predmet istraživanja provedenog u svrhu izrade ovog specijalističkog diplomskog stručnog rada je strategija integrirane marketinške komunikacije koja se primjenjuje kako bi se privukli turisti u smještajne objekte odabranog poljoprivrednog gospodarstva na području slabe turističke valorizacije. U prvom dijelu rada prikazan je teorijski okvir integrirane marketinške komunikacije, ponašanja potrošača, marketinškog alata benchmarking te je predstavljen ruralni turizam s primjerima dobre prakse s domaćeg i inozemnog tržišta. U radu je detaljno predstavljena analiza dobivenih odgovora na svako pitanje te je napravljena rasprava rezultata i skupni zaključak provedenog istraživanja.
Rezultati provedenog istraživanja i informacije dobivene iz sekundarnih izvora poslužile su za izradu prijedloga strategije integrirane marketinške komunikacije za smještajne objekte odabranog poljoprivrednog gospodarstva. Strategija se nalazi na kraju ovog rada. Ovaj specijalistički diplomski stručni rad i spoznaje do kojih se došlo provedenim istraživanjem mogu poslužiti za bolje razumijevanje važnosti provođenja integriranih marketinških aktivnosti u poslovanju, kao i za druga poljoprivredna gospodarstva koja u svoju ponudu žele uvrstiti turističku ponudu.The topic of the specialist graduate professional paper is the Integrated Marketing Communications Strategy for the Selected Farm Accommodation Units. The subject of the research carried out for the purpose of drafting this specialist graduate professional paper is the integrated marketing communications strategy implemented with the aim of attracting tourists to the accommodation units of the selected farm in the area of a poor tourist valorisation. The first section of the paper provides a theoretical framework of the integrated marketing communication, consumer behaviour, the benchmarking marketing tool and presents rural tourism with the best practice examples collected from the national and international markets. The paper provides a detailed analysis of the obtained answers to each question, including a discussion of the results obtained, as well as a joint conclusion on the conducted research.
The results of the conducted research and the information obtained from secondary sources were used for the purpose of drafting the integrated marketing communications strategy proposal for the selected farm accommodation units provided at the end of this paper. This specialist graduate professional paper, and the insights gained by conducting the research can serve to improve the understanding of the importance of implementing the integrated marketing communications activities in business, as well as on other farms that wish to include tourist services into their offer
