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Scenarios of sustainable management of basic tourist resources on the example of Varaždinske Toplice
No full textSvijest današnjih generacija i spoznaja da resursi kojima se raspolaže ostaju na raspolaganju i
budućim generacijama dovela je do intenzivnog uključivanja održivog razvoja u sve
gospodarske grane pa tako i u turizam. Održivi razvoj turizma, osim što ublažava negativne
posljedice masovnog turizma, zadovoljava potrebe današnjeg turista i svih dionika u turizmu
koji se brinu o održivosti destinacije. Održivi turizam razvija se na način da bude prihvatljiv za
lokalnu sredinu, ekonomski održiv na dulje vremensko razdoblje te da izbjegava oštećivanje
turističkih atrakcija i okoliša uz istovremeno pružanje mogućosti turistima da uživaju u
turističkim resursima neke destinacije. Ovaj stručni specijalistički diplomski rad fokusira se na
turističke resurse Varaždinskih Toplica, koji imaju potencijal za održivi razvoj i održivo
upravljanje. Istraživanjem primjera dobre prakse održivog upravljanja turističkim resursima u
gradovima Europe s naglaskom na termalna lječilišta i kulturni turizam kreirani su
pozitivistički scenariji održivog upravljanja temeljnim turističkim resursima Varaždinskih
Toplica. U svrhu istraživanja u radu je proveden dubinski intervju s relevantnim ispitanicima
koji sudjeluju u upravljanju destinacijom i imaju utjecaj na upravljanje turističkim resursima.
Rezultati istraživanja ukazali su na to da je svim dionicima turizma u Varaždinskim Toplicama
važno održivo upravljati turističkim resursima, obogaćujući ponudu zdravstvenog i kulturnog
turizma. Analizom i raspravom rezultata zaključuje se kako je kreirane scenarije moguće
primijeniti na određene turističke resurse i tim turističkim resursima održivo upravljati.The awareness of today's generations and the realization that the resources at their disposal
remain available to future generations has led to the intensive inclusion of sustainable
development in all economic sectors, including tourism. Sustainable tourism development, in
addition to mitigating the negative consequences of mass tourism, meets the needs of today's
tourists and all participants in tourism who care about the sustainability of the destination.
Sustainable tourism has been developing in a way that is acceptable to the local environment,
economically viable for a long period of time and avoids damaging tourist attractions and the
environment while, at the same time, providing opportunities for tourists to enjoy the tourist
resources of the destination. This BA-specialist thesis focuses on the tourist resources of
Varaždinske Toplice, which have the potential for sustainable development and sustainable
management. By researching examples of good practice of sustainable management of tourist
resources in European cities with an emphasis on thermal spas and cultural tourism, positivist
scenarios of sustainable management of basic tourist resources of Varaždinske Toplice have
been created. For the purpose of the research, an in-depth interview was conducted with
relevant respondents who participate in destination management and have an impact on the
management of tourism resources. The results of the research indicated that it is important for
all sections in tourism in Varaždinske Toplice to sustainably manage tourist resources,
enriching the offer of health and cultural tourism. The analysis and discussion of the results
concludes that the created scenarios can be applied to certain tourist resources and these tourist
resources can be managed sustainably
Social Media Communication Analysis Of The Selected Museums In Zagreb, Croatia
No full textCilj završnoga rada bio je analizirati komunikaciju odabranih muzeja na društvenim
mrežama. Društvene mreže jedan su od najpopularnijih alata odnosa s javnošću te se
nastojalo prikazati koliko uspješno ih kulturne institucije, odnosno muzeji,
upotrebljavaju za komunikaciju s javnosti. U radu je dan teorijski prikaz ključnih
pojmova kao što su odnosi s javnošću, digitalne komunikacije i društvene mreže.
Također je dan pregled komunikacije muzeja na društvenim mrežama i digitalnoga
utjecaja na komunikaciju. Najbitnije je istaknuti istraživački dio rada koji je proveden
upotrebom kvantitativne metode analize sadržaja i kvalitativne metode strukturiranoga
intervjua. Uzorak su bila tri zagrebačka muzeja – Muzej suvremene umjetnosti, Muzej
za umjetnost i obrt te Nacionalni muzej moderne umjetnosti, a analizirane su objave
na Facebooku i Instagramu od 1. siječnja do 31. ožujka 2021. godine. U
strukturiranome intervjuu sudjelovali su čelni ljudi muzeja zaposleni u odjelima
marketinga i odnosa s javnošću. Istraživanjem se htjelo saznati koliko se uspješno
muzeji koriste društvenim mrežama za komunikaciju kroz formate objava,
engagement korisnika i tematiku objava. Rezultati su pokazali da, iako su odabrani
muzeji aktivni na Facebooku i Instagramu, engagement objava je slab zbog
nedovoljnoga upravljanja publikom, niskih budžeta za oglašavanje, ali i činjenice da
osobe koje vode društvene mreže nisu zaposlene samo na toj funkciji i radi te funkcije.The aim of this final paper is to analyse the social media communication of selected
museums. Social media are some of the most popular public relation tools, and this
research attempted to show how effectively it is used by the cultural institutions -
museums in their communication with the public. A theoretical overview of key
terminology is given, covering public relations, digital communication and social
networks. Furthermore, this paper covers an overview of the museum’s
communication on social media and its digital effect on communication. The emphasis
is given to the research part of this thesis implementing a quantitative method of
content analysis and qualitative method of structured in-depth interviews. The sample
consists of three museums in the city of Zagreb – Museum of Contemporary Art,
Museum of Arts and Craft, and National Museum of Modern Art, and the analysis
covered Facebook and Instagram posts in the time period from 1st January to 31st
March 2021. Structured in-depth interviews were conducted with the heads of the
mentioned museums’ marketing and PR departments. This research aimed to find out
how successful these museums utilize social networks to communicate through posts
formats, user’s engagement and posts content. The results have shown that, even
though the selected Museums are active on Facebook and Instagram, their posts
engagement is low due to insufficient user management, low marketing budgets, but
also the fact that the people running social media accounts do many other jobs as
well
The analysis of non-verbal and paraverbal communication of Joe Biden
No full textCilj ovoga rada je ustanoviti važnost neverbalne i paraverbalne komunikacije te
analizirati korištenje istih kod američkog predsjednika Joea Bidena. Nastojalo se donijeti
zaključke o Bidenovoj komunikaciji te ju kasnije usporediti s komunikacijom Baracka
Obame i Donalda Trumpa. Analizom neverbalne komunikacije obuhvaćeni su izrazi lica,
pogledi, dodirivanja, geste i držanje tijela, dok su analizom paraverbalnog ponašanja
obuhvaćeni glas, točnije njegova visina, ton i glasnoća te stanke i brzina govora.
Ustanovljeno je da su paraverbalna i neverbalna ponašanja iznimno važna te da se iz
njih može saznati puno o govorniku. Pravilno korištenje istih pridonosi kvaliteti cijelog
javnog nastupa. Utvrđene su i određene razlike u njihovom korištenju između Bidena,
Obame i Trumpa. Neverbalna i paraverbalna ponašanja Bidena i Obame puno su
sličnija nego što je to slučaj u odnosu Bidena i Trumpa.The aim of this paper is to establish the importance of non-verbal and paraverbal
communication and to analyze how the President of the United States Joe Biden uses
them in his speeches. This paper draws conclusions about Biden’s non-verbal and
paraverbal communication and later compares them with the communication of Barack
Obama and Donald Trump. The analysis of non-verbal communication includes facial
expressions, looks, touches, gestures and posture, while the analysis of paraverbal
behavior refers to the voice; its height, tone and volume. In addition, it analyses the
speed of speaking and pauses in the speech. It has been affirmed that non-verbal and
paraverbal communication are extremely important and that much can be learned about
the speaker by analyzing them. Their proper use contributes to the quality of the entire
public speaking performance. Certain differences in their use have also been identified
between Biden, Obama and Trump. The nonverbal and paraverbal behavior of Biden
and Obama is much more similar than that of Biden and Trump
Economic development of eastern Croatia through tourism development
No full textTurizam predstavlja putovanje u svrhu određene vrste rekreacije, ugode ili posla i najčešće je ograničenog trajanja. Jedan je od najbrojnijih suvremenih pojava u ekonomiji i društvu, označava pojave i odnose koji se događaju za vrijeme turističkog putovanja. Sama pomisao na hrvatski turizam odmah asocira na more i sunce, no turizam je popularan i u drugim krajevima države. Istok Hrvatske neotkriveni je biser hrvatskog turizma, već sada je vrlo popularan, no nedovoljno u odnosu na ono što nudi. Prvo masovno iseljavanje s ovih prostora dogodilo se nakon Domovinskog rata, a u zadnjih nekoliko godina ljudi u potrazi za boljim uvjetima života masovno iseljavaju iz Slavonije, većinom izvan granica države. Razvoj turizma na ovim prostorima trebao bi biti jedna od glavnih zadaća države, a ljudi koji djeluju i upravljaju navedenom regijom trebali bi poduzeti sve moguće mjere kako bi gospodarski osnažili svoj kraj upravo kroz najplodniju gospodarsku granu u državi. Glavno pitanje koje se provlači kroz rad je na koji način razviti i osnažiti turizam na ovim prostorima, kako promovirati turistički sadržaj koji se nudi i kako stvoriti imidž te odgovoriti zahtjevima suvremenog tržišta. Pitanja su to na koja ima puno odgovora, a na taj će način i regija gospodarski napredovati, a ljudi će se vratiti i tražiti radna mjesta u blizini svojih obitelji i najbližih. Glavni zadaci su osmišljavanje kreativne strategije koju će pratiti odličan marketing kroz promociju turističke ponude te pravilna implementacija rješenja i prilagođavanje uvjetima tržišta.Tourism is a journey for recreation, pleasure or work, usually of a limited duration. It is a massive contemporary phenomenon both in the economy and society, encompassing events and relations which occur on a tourist journey. The very thought of Croatian tourism immediately brings to mind the sea and the sun, but tourism is also popular in other parts of the country. The eastern part of Croatia (Slavonia) is a hidden gem, and it is already very popular, though still far from the full potential of what it has to offer. Strong migration from this area was first noted right after the Independce War, and in the recent years, people have been leaving, and indeed emigrating abroad from Slavonia in greater numbers in search of better living conditions. The development of tourism in this area should be one of the main tasks of the state, and the people who govern and manage the region should take all possible measures to economically strengthen it by promoting the most profitable industry in the country. The main focus in this paper is how to develop, and strengthen tourism in this area, how to promote the tourist offer and create the right image and respond to the demands of the modern market. These are questions to which there are many answers, all meant for the region to prosper economically and for the people to return and look for jobs close to their families and loved ones
Snimanje slike za kratki igrani film "Riba ribi grize rep" redatelja Matije Jakopeca (Prilog)
No full textVERN’ University students’ satisfaction with various aspects of online teaching
No full textVisoka učilišta pružatelji su usluge visokoškolskog obrazovanja. Studenti su njihovi ključni klijenti, stoga je praćenje zadovoljstva studenata jedan od najvažnijih faktora za uspješnost fakulteta, posebice privatnih. U svrhu zadržavanja i povećanja razine kvalitete fakulteti uspostavljaju sustave kvalitete. Privatno Sveučilište VERN' provodi redovito anketiranje studenata kroz koje oni izražavaju svoje zadovoljstvo nastavom, nastavnim osobljem, studijskim programima i Vern'om općenito. Uspješna provedba politike kvalitete rezultira zadovoljnim studentima i osigurava konkurentsku prednost pred drugim visokim učilištima. Globalna pandemija koronavirusa utjecala je na sve aspekte života pa je tako u obrazovanju uzrokovala promjenu načina održavanja nastave. Tehnološki razvoj omogućio je brzu tranziciju s kontaktne nastave na nastavu na daljinu. Nastava na daljinu donosi studentima više slobodnog vremena, komoditet, slobodu izvršavanja obveza, ali donosi i dozu odgovornosti u izvršavanju obveza. Fakultetima je osobito važno u novim okolnostima održavati nastavu, a da pritom zadrže kvalitetu studija i zadovoljstvo studenata. Stoga je u ovom radu provedeno istraživanje zadovoljstva studenata Vern'a kroz različite aspekte online nastave.Higher education institutions serve as providers of higher education services. Their key clients are students, therefore monitoring student satisfaction is one of the most significant factors for the success of a university, especially a private one. In order to maintain and increase the level of quality, universities establish quality systems. VERN' Private University conducts regular student surveys whereby they express their satisfaction with teaching, teaching staff, study programs and VERN' in general. Successful implementation of a quality policy leads to student satisfaction and ensures a competitive advantage over other higher education institutions. The global COVID-19 pandemic has had an effect on all aspects of life, thus causing a change in the way classes are taught in education. Technological development has enabled a rapid transition from contact teaching to distance learning. Distance learning provides students with more free time, greater comfort, a freedom in performing obligations, but also brings a dose of responsibility in performing those obligations. It is especially important for universities to hold classes in these new circumstances, while maintaining the quality of studies and student satisfaction. Therefore, a survey of VERN’ student satisfaction with various aspects of online teaching was conducted in this study
Kreativnost u mijenjanju trendova u duhanskoj industriji
No full textDuhanska industrija je jedna od najprofitabilnijih industrija u svijetu unatoč upozoravanju zdravstvene struke o štetnosti za zdravlje svih pušača. Percepcija duhana se mijenjala kroz povijest. Od simbola svetosti, zdravlja i bogatstva, kako je medicinska struka napredovala, počeli su upozoravati na štetnost navike konzumiranja duhana. Pojavljivanjem medicinskih istraživanja i dokaza o štetnosti ove navike duhanske tvrtke su ulagale velike napore u marketing i oglašavanje kako baš njihova cigareta nije štetna za njihovo zdravlje. Kako je vrijeme prolazilo, svijest pušača se mijenjala a duhanske kompanije su shvatile da su izgubile bitku kada je u pitanju zdravlje. Njihova prava i način poslovanja kroz vrijeme su bila sve više ograničavana zakonima. Antipušačke kampanje su bile sve češće a zabrane i kontrole sve jače. Umjesto da se bore protiv toga, duhanske kompanije krenule su u preobrazbu i prilagodbu svoga poslovanja mijenjanjem cijele vizije poslovanja. Prateći želje i potrebe potrošača ulažu u istraživanje i razvoj kako bi došli do inovacija i bili u korak s trendom na tržištu. Ova konzervativna industrija doživjela je preobrazbu i kreirala novi segment duhanskih proizvoda na tržištu. Bezdimni duhanski proizvodi s potencijalno smanjenim rizikom su odgovor duhanske industrije na sve antipušačke kampanje koje su plasirane kako bi se upozorilo pušače na štetnost cigareta na njihovo zdravlje. Unatoč ovoj inovaciji, vlade diljem cijelog svijeta svrstavaju ovaj proizvod u istu skupinu kao ostale duhanske proizvode a samim time primjenjuju na njima isti zakonski okvir. Duhanska industrija ima želju prebaciti sve pušače cigareta na bezdimne proizvode, ali smatraju kako ih koče zakoni i ostala ograničenja te misle da im se oduzima pravo da informiraju odrasle pušače o novoj alternativi, boljom za njihovo zdravlje.The tobacco industry is one of the most profitable industries in the world despite warnings from the health profession about the harmful effects on the health of all smokers. The perception of tobacco has changed throughout history. From symbols of holiness, health, and wealth, as the medical profession progressed, they began to warn of the harmfulness of the habit of consuming tobacco. With the advent of medical research and evidence of the harmfulness of this habit, tobacco companies have put great effort into marketing and advertising to explain that exactly their cigarette is not harmful to their health. As time went on, smokers' consciousness changed and tobacco companies realized they had lost the battle when it came to health. Their rights and way of doing business over time have been increasingly restricted by law. Anti-smoking campaigns were becoming more frequent, restrictions and controls stronger. Instead of fighting it, tobacco companies set out to transform and adapt their business by changing the whole vision of the business. Following the wishes and needs of consumers, they invest in research and development in order to achieve innovation and keep up with the market trend. This conservative industry has undergone a transformation and created a new segment of tobacco products in the market. Smoke-free tobacco products with potentially reduced risk are the response of the tobacco industry to all anti-smoking campaigns that have been launched to warn smokers of the harmful effects of cigarettes on their health. Despite this innovation, governments around the world classify this product in the same group as other tobacco products and thus apply the same legal framework to them. The tobacco industry wants to switch all cigarette smokers to smokefree products, but they believe they are hampered by laws and other restrictions and think they are being deprived of the right to inform adult smokers about a new alternative, better for their health
Women's entrepreneurship in the Republic of Croatia, determinants and potential for development
No full textŽensko poduzetništvo igra važnu ulogu na globalnoj razini u vidu faktora ekonomskog
rasta. U svim državama svijeta broj žena poduzetnica manji od broja muškaraca u
poduzetništvu. U Republici Hrvatskoj, glavne prijetnje razvoju ženskog poduzetništva
nalaze se u postojećim tradicionalnim pogledima na ulogu žena u društvu,
nemogućnosti brzih promjena u društvu i prihvaćanje žena kao ravnopravnih
subjekata u poduzetništvu. Međutim, kada se Republika Hrvatska usporedi s EU
prosjekom vide se određene razlike po pitanju razloga ulaska u poduzetničke vode, a
razna izvješća navode nisku razinu financijske pismenosti, izvora informiranja,
nedostatak poslovnih vještina i ograničen pristup financijskim izvorima kada pokrenu
svoj poslovni pothvat. Shodno navedenome, kao problem istraživanja postavlja se, još
uvijek, visok postotak poduzeća čiji su vlasnici muškarci, naspram ženskih vlasnica,
uzevši u obzir ustavno zagarantiranu rodnu jednakost. Cilj rada odnosi se na analizu
stanja ženskog poduzetništva u Republici Hrvatskoj, usporedivši ga s europskim te
saznavanje prepreka i problema s kojima se žene poduzetnice susreću pri realizaciji
svojih poduzetničkih nauma, ali i njihovu upoznatost s raznim programima pomoći koji
im se nude. Anketno istraživanje je obuhvatilo 64 ispitanice te se pokazalo kako
hrvatske poduzetnice najviše motivira osjećaj zadovoljstva bavljenjem
poduzetništvom, odnosno osobnog uspjeha, ali i da ih karakterizira nedostatak
dovoljne razine financijske pismenosti, izvora informiranja, nedostatak poslovnih
vještina i ograničen pristup financijskim izvorima kada pokrenu svoj poslovni pothvat.Women's entrepreneurship plays an important role globally in terms of economic growth factors. In all countries of the world, the number of women entrepreneurs is less than the number of men in entrepreneurship. In the Republic of Croatia, the main threats to the development of women's entrepreneurship are in the existing traditional views on the role of women in society, the impossibility of rapid change in society and the acceptance of women as equal subjects in entrepreneurship. However, when compared to the EU average, the Republic of Croatia shows some differences in the reasons for entering entrepreneurial waters, with various reports citing low levels of financial literacy, sources of information, lack of business skills and limited access to financial resources when starting a business. Accordingly, the problem of research is still a high percentage of companies owned by men, as opposed to women, taking into account the constitutionally guaranteed gender equality. The aim of the paper is to analyze the state of women's entrepreneurship in the Republic of Croatia, comparing it with European and finding out the obstacles and problems that women entrepreneurs face in realizing their entrepreneurial intentions, but also their familiarity with various assistance programs offered. The survey included 64 respondents and showed that Croatian entrepreneurs are most motivated by a sense of satisfaction with entrepreneurship, or personal success, but also that they are characterized by a lack of sufficient financial literacy, information sources, lack of business skills and limited access to financial resources when starting their business
Web application development for family businesses
No full textSvrha ovog rada je prikazati iskoristivost Microsoft Azure platforme pri planiranju, razvoju i održavanju mrežnih servisa i aplikacija. Demonstraciju ćemo napraviti na primjeru aplikacije za mala, srednja i velika OPG gospodarstva. Pružanjem usluge kroz inovativan, jednostavan i siguran način, rješava se problematika plasiranja proizvoda. Vidljivo je da se u današnjem svijetu online poslovanja razvijaju brojni online ili Cloud servisi, koji omogućuju kvalitetnije poslovanje. Skup takvih servisa je i Microsoft Azure, koji svojim rješenjima olakšava i ubrzava cjelokupni proces kreiranja mrežnih i mobilnih aplikacija upotrebom širokog raspona alata, servisa i spremanjem svega u Cloud. Kroz rad će se objasniti pojmovi, funkcije, alati, analitika, sigurnost i učinkovitost Microsoft Azure platforme, u svrhu razvoja i održavanja mrežnih aplikacija i servisa. Kompleksnost same platforme nadilazi potrebe jedne mrežne aplikacije, ali će nam ona poslužiti kao dobra polazna točka. Na samom kraju rada izvršit ćemo testiranje i prikazati funkcionalnost projekta.The purpose of this paper is to show the usability of the Microsoft Azure platform in the planning, development and maintenance of web services and applications. We will make a demonstration on the example of an application for small, medium, and large family businesses. Providing the service through an innovative, simple, and safe way solves the problem of product placement. It's obvious that in today's world of online business, many online or Cloud services that enable better quality business are being developed. A set of such services is Microsoft Azure, which facilitates and accelerates the entire process of creating network and mobile applications with its solutions, using a wide range of tools, services and storing everything in the Cloud. The paper will explain the concept, functions, tools, analytics, security, and efficiency of the Microsoft Azure platform for the purpose of developing and maintaining web applications and services. The complexity of the platform itself goes beyond the needs of a single web application, but it will serve us as a good starting point. At the very end of our work, we will perform testing and show the functionality of the project