VERN' University of Applied Sciences Repository
Not a member yet
2904 research outputs found
Sort by
The state and development perspectives of river cruising in Croatia
No full textOsnovni cilj diplomskog rada „Stanje i razvojne perspektive riječnog kruzinga na području Hrvatske“ je ispitivanje mogućnosti razvoja nove vrste turističke ponude, riječnog kruzinga manjim brodovima. Analizira se aktualno stanje riječnog kruzinga na hrvatskim rijekama i njegovi potencijali za razvoj, te se sadašnje stanje uspoređuje s dobrim primjerima iz europskih zemalja i ubrzanim razvojem malih kruzera na Jadranu. Iz europske prakse i iskustava razvoja malih jadranskih obalnih kruzera vidljivo je da je razvoj riječnog kruzinga malim brodovima na samom začetku. Potencijali postoje, a za razvitak je potrebno razmotriti osnovna obilježja riječnog kruzinga, prije svega riječne plovne putove, lučku infrastrukturu, flotu pogodnu za takvu vrstu putovanja i atrakcije na destinacijama koje se nude ili bi se trebale nuditi putnicima na riječnim krstarenjima. Metodom ispitivanja putem dubinskog intervjua s ključnim dionicima u riječnome pomorstvu, te turističkim djelatnicima u tom području Hrvatske, zaključeno je da ih je većina svjesna svih trenutnih nedostataka za razvoj kruzinga, ali i velikih potencijala u budućnosti. Razvoj kruzinga malim brodovima se može pokrenuti provođenjem cjelovite strategije razvoja riječnog kruzinga, koja mora riješiti plovnost hrvatskih rijeka, donijeti poticajne mjere za izgradnju riječnih kruzera hrvatskih brodara i potaknuti usklađeno djelovanje državnih tijela zaduženih za sigurnost plovidbe, prometne pravce i zaštitu okoliša sa jedinicama lokalne samouprave, turističkim i brodarskim gospodarskim subjektima.The main aim of this thesis „The state and development perspective of river cruising in Croatia“ is to investigate the possibility of developing new type of tourist offer, notably: small-ship river cruising. It will analyse the current situation of river cruising on Croatian rivers, and as well as it's potential for development, and the current situation in Croatia will be compared to good examples of river cruising in other European countries, with the rapid development of small cruise ships in the Adriatic. Through examination of European practice, and the experience of the development of small Adriatic coastal cruisers, it is evident that the development of small-ship river cruising is in it's early stages. There is potential, so it is necessary to consider the basic characteristics of a river cruise, specifically: river waterways, port infrastructure, fleet suitable for that type of travel, and attractions at destinations that are, or should be, offered to passengers on a river cruise. Using the method of in-depth interviewing with main stakeholders in river maritime, and tourism workers in this field, it is concluded that most of them are aware of the current shortcomings reguired for cruise development, but also, it's great potential for the future. The development of small-ship cruising can begin by implementing a comprehensive river cruise development strategy. This will solve the navigability of Croatian rivers, incentives for the construction of river cruisers for Croatian shipping companies, whilst also encourage coordinated action between national authorities responsible for the safety of navigation, traffic routes and environmental protection with local governments, tourism and shipping companies
Comparative analysis of Zoran Milanović's rhetoric during the prime ministerial and presidential terms
No full textRetorika je najvažnija vještina političara još od početaka u antičkom dobu sve do današnje moderne politike. Cilj rada bio je analizirati retoriku Zorana Milanovića tijekom dva različita politička mandata, premijerskog i predsjedničkog. Također, u radu su se objasnile značajke i funkcije retorike u politici. Nastojalo se usporedo analizirati verbalnu i neverbalnu komunikaciju Zorana Milanovića u javnim i medijskim nastupima za vrijeme premijerskog i predsjedničkog mandata te utvrditi promjene u retorici Zorana Milanovića tijekom dva različita politička mandata. Pomoću videoisječaka analizirana je verbalna i neverbalna komunikacija u osam medijskih i javnih nastupa u dva razdoblja. Prvo razdoblje je od 23. 11. 2011. godine do 22. 1. 2016. godine, dok je drugo od 18. 2. 2020. godine do lipnja 2021. godine. Analiza je pokazala kako se najviše promjena dogodilo u argumentaciji i neverbalnoj komunikaciji.Rhetoric has been the most important skill of politicians since the beginnings of ancient times until today’s modern politics. The aim of this paper is to analyse Zoran Milanović’s rhetoric during the two different political terms, the prime ministerial and presidential. Additionally, the paper explains the features and functions of rhetoric in politics. The effort was made to compare Zoran Milanović’s verbal and nonverbal communication in public and media speeches during his prime ministerial and presidential terms, and to identify the changes in Zoran Milanović’s rhetoric during two different political terms. Verbal and nonverbal communication were analysed by means of video clips showing his eight media and public speeches in the two periods. The first period is from the 23rd of November 2011 to the 22nd of January 2016, while the second period is from the 18th of February 2020 to June of 2021. The analysis showed that the most changes occurred in argumentation and nonverbal communication
Improvement of the Tourism Product on the Example of the Mountain Vlašić
No full textTurizam u Bosni i Hercegovini u odnosu na susjedne zemlje vrlo je nisko razvijen. U posljednjih
nekoliko godina razvija se niz turističkih destinacija kao što su glavni grad Sarajevo, zatim Mostar,
Neum, Jajce i brojni drugi gradovi. Bosna i Hercegovina ima potencijala za razvoj turizma uz
raznoliku ponudu prirodnih resursa, kulturnu baštinu te prebogatu prošlost, međutim potrebno je
još više ulaganja u ovu granu. Prednosti koje posjeduju za razvoj turizma su brojne, a neke od njih
su kompaktnost, raznovrsnost ponude, klima, gradovi i naselja s bogatom povijesnom i kulturnom
tradicijom i tako dalje. Nažalost postoje i brojni nedostaci koje je potrebno otkloniti kako bi
turizam dosegnuo značajniju razinu. U radu se govori o unaprjeđenju turističkog proizvoda na
primjeru planine Vlašić, smještene u srednjoj Bosni, u općini Travnik.Tourism in Bosnia and Herzegovina is very underdeveloped compared to the surrounding
countries. In the last few years, a number of tourist destinations have been developing throughout
Bosnia and Herzegovina, such as the capital Sarajevo, then Mostar, Neum, Jajce and many other
cities. Bosnia and Herzegovina has the potential for tourism development with a diverse offer of
natural resources, as well as a rich history for growth. More investment is needed in tourism, as
Bosnia and Herzegovina has the capacity for growth. The advantages of Bosnia and Herzegovina
in offering are numerous, and some of them are compactness, diversity of offer, climate, cities and
settlements with a rich historical tradition, etc. However, there are many shortcomings that need
to be resolved to for tourism development in Bosnia and Herzegovina to keep up with the
surrounding countries. The paper discusses the improvement of the tourist product on the example
of the mountain Vlašić, located in Central Bosnia, in the Travnik country
The Dark Triad in organizations – analysis of employees experiences
No full textU ovom je radu ispitan utjecaj osoba koje posjeduju karakteristike mračne trijade
ličnosti na organizaciju i zaposlenike. Opisani su pojmovi mračne trijade i njezinih sastavnica
(subklinička psihopatija, subklinički narcizam i makijavelizam), odnos mračne trijade i velikih
pet dimenzija ličnosti, kao i HEXACO model te Wigginsov interpersonalni kružni model. Isto
tako, prikazan je utjecaj mračne trijade na organizacijsku kulturu, organizacijske vrijednosti i
klimu, menadžerski stil, zatim mobing, njegovo prepoznavanje, posljedice koje ostavlja te
intervencija, prevencija i taktike upravljanja dojmom. Provedeno je kvalitativno istraživanje
metodom polustrukturiranog intervjua na uzorku od 10 sudionika prosječne dobi 32 godine koji
su bili u radnom okruženju u trajanju od najmanje 6 mjeseci s osobama koje posjeduju
karakteristike mračne trijade i ciljem dobivanja slike o utjecaju mračne trijade na zaposlenike i
organizaciju. Rezultati pokazuju kako osobe s karakteristikama mračne trijade ostavljaju
negativne posljedice na organizaciju i zaposlenike, sukladno predviđanjima. Istraživanje je
pružilo dublji uvid u iskustva zaposlenika s osobama koje posjeduju karakteristike mračne
trijade i napravljena je njihova analiza.In this thesis the affect of individuals who possess the characteristics of the Dark Triad
on the organization and employees is examined. The terms of the Dark Triad and it's
components (subclinical psychopathy, subclinical narcissism and machiavellianism) are
descripted as well as the relation between the Dark Triad and Big 5 personality traits, HEXACO
model, Wiggins interpersonal circumplex, the impact of the Dark Triad on organizational
culture, values and climate, managerial style, followed by mobbing, it's recognition, the
consequences it leaves, intervention, prevention and the impression management tactics. A
qualitative research was conducted with the method of semi-structured interview on a sample
of 10 participants, average age of 32 years old that had been in a working environment with
individuals who showed traits of the Dark Triad in minimum duration of 6 months, with the
goal of getting a better insight about the impact of the Dark Triad on the employees and the
organization. The results show that the Dark Triad leaves more negative consequences than
positive, as was expected. The research provided a deeper insight into employees' experiences
with individuals who possess traits of the Dark Triad, of which an analysis has been made
Usklađenost hrvatskog trošarinskog sustava oporezivanja s pravnom stečevinom Europske unije
No full textOvaj specijalistički diplomski stručni rad u teorijskom dijelu objašnjava i bavi se
pojmom trošarina, povijesti i razvojem trošarina u Republici Hrvatskoj, trošarinskim
proizvodima te fiskalnim značajem za državni proračun koji će se prikazati tablično i
kvantitativno. Iznesene su temeljne značajke i specifičnosti hrvatskog trošarinskog
sustava i sam način njegovog funkcioniranja. Istražit će se organizacija trošarinskog
sustava u Republici Hrvatskoj te udio prihoda koje donose trošarine u ukupnim
poreznim prihodima. U empirijskom dijelu rad se bavi usklađenosti hrvatskog
trošarinskog sustava s pravnom stečevinom Europske unije pri čemu će se koristiti
metode komparacije i analize.This specialist graduate professional paper, in the theoretical part, explains and
deals with the concept of excise duty, history and development of excise duties in
the Republic of Croatia, excise products and fiscal significance for the state budget,
which will be presented in tabular and quantitative terms. The basic features and
specifics of the Croatian excise system and the way of its functioning are presented.
The organization of the excise system in the Republic of Croatia and the share of
revenues generated by excise duties in total tax revenues will be investigated. In the
empirical part, the paper deals with the harmonization of the Croatian excise
systems with the community acquis of the European Union, where the method of
comparison and analysis will be used
Snimanje slike za kratki igrani film “Sitne istine” koredateljice Vide Žagar i Antona Weisza
No full textInvestment Possibilities for Development of the City of Zagreb Public Transport through EU Funding
No full textTema je ovog rada mogućnost unaprjeđenja javnoga gradskog tračničkog prijevoza u Zagrebu uz korištenje fondova EU-a. U radu se nastoji općenito približiti tematika javnoga gradskog prijevoza i njegova važnost u svakodnevnom funkcioniranju grada, a u ovom je istraživanju kao primjer korišten grad Zagreb. Predstavlja se razvoj zagrebačkoga javnog gradskog prijevoza te njegove prednosti, nedostaci i problemi koji su nastali zbog toga što je javni gradski prijevoz prestao pratiti razvoj grada, širenje njegove površine i porast broja stanovnika. Europska unija u svom djelovanju potiče razvoj javnoga gradskog prijevoza i financira brojne aktivnosti u javnome gradskom prijevozu i prometu općenito. Te su mogućnosti opisane u radu, pružajući, između ostaloga, pregled programa i fondova koji su na raspolaganju i Republici Hrvatskoj kao državi članici. Kako bi se pobliže predstavile aktivnosti Europske unije, dobio uvid u provedbu i financiranje takvih projekata te kako bi se možda pružila inspiracija za projekte u Gradu Zagrebu, korišteni su primjeri iz drugih država članica i gradova Sofije, Soluna i Krakowa. Na temelju primjera dobre prakse navode se mogućnosti za Zagreb te su predstavljeni postojeći i budući projekti. Osim studije slučaja za istraživanje su korišteni intervjui s neovisnim stručnjacima prometne struke i anketa korisnika javnog gradskog prijevoza, a slijedom toga raspravljaju se i interpretiraju njihovi rezultati. Kao zaključak, potrebna su puno veća ulaganja u javni gradski prijevoz. Ideja i mogućnosti ima, a uz pomoć i podršku Europske unije kroz fondove i programe, moguće je sufinancirati takve projekte do 85 % ukupnoga iznosa vrijednosti projekta.The topic of this master thesis is the possibility of improving public urban rail transport in Zagreb with the use of EU funds. The master thesis tries to bring the topic of public city transport and its importance in the daily functioning of the city in general, and in this research the city of Zagreb is used as an example. The development of Zagreb's public city transport is presented, as well as its advantages, disadvantages and problems that have arisen due to the fact that public city transport has stopped following the development of the city, its expansion and population growth. In its activities, European Union encourages the development of public urban transport and finances numerous activities in public urban transport and transport in general. These possibilities are described in the thesis, providing, among other things, an overview of programs and funds available to the Republic of Croatia as a Member State. In order to present the activities of the European Union in more detail, to gain insight into the implementation and financing of such projects, and to perhaps provide inspiration for projects in the City of Zagreb, examples from other Member States and the cities of Sofia, Thessaloniki and Krakow are used. Based on examples of good practice, the possibilities for Zagreb are listed and existing and future projects are presented. In addition to the case study, interviews with independent traffic experts and surveys of public transport users have been used for the research, and consequently their results are discussed and interpreted. In conclusion, much larger investments in public city transport are needed. There are ideas and possibilities, and with the help and support of the European Union through funds and programs, it is possible to co-finance such projects up to 85% of the total project value
Comparison of financial indicators and brand value perception of selected telecom operators on the Croatian market
No full textRazvoj digitalnog društva obilježili su povećanje dostupnosti i brzina širokopojasnog
pristupa internetu. To je pridonijelo razvoju telekomunikacijskih operatera čije tržište u
Republici Hrvatskoj bilježi kontinuirani rast podatkovnog prometa. U radu se analiziraju
tri vodeća hrvatska operatera s prepoznatljivim brendovima. Brend upotpunjuje
proizvod ili uslugu, a kod kupca stvara emociju zbog koje on donosi lakšu odluku o
kupnji. Uloga vrijednosti brenda ima sve veći značaj u strukturi neke tvrtke stoga je
nužno pratiti njenu financijsku vrijednost. Za uspješno praćenje financijske vrijednosti
i kvalitetno poslovno upravljanje tvrtke neophodni su financijski pokazatelji. Ovaj rad
analizira financijske pokazatelje tri telekomunikacijska operatera – Hrvatski Telekom,
A1 i Tele2 i uspoređuje ih s percepcijama vrijednosti njihovih brendova. Provedeno
empirijsko istraživanje na uzorku od 132 ispitanika pokazalo je da od promatrana tri
operatera ispitanici najviše preferiraju A1, zatim Tele2 tek onda Hrvatski Telekom iako
Hrvatski Telekom ima najbolje financijske rezultate.The development of the digital society has marked an increase in the availability and
speed of broadband internet access. This has contributed to the development of
telecom operators whose market in the Republic of Croatia is recording a continuous
growth of data traffic. This paper analyzes three leading Croatian operators with
recognizable brands. A brand complements a product or service, and creates an
emotion in customers that makes him easier to make a purchase decision. The role of
brand equity is of increasing importance in the structure of a company, so its financial
value is necessarily monitored. Financial indicators are necessary for successful
monitoring of financial values and quality business management of the company. This
paper analyzes the financial indicators of three telecom operations - Hrvatski Telekom,
A1 and Tele2 and compares them with the perception of the value of their brands. An
empirical study conducted on the sample of 132 respondents showed that between
three observed operators respondents prefer A1 the most, then Tele2 and only then
Hrvatski Telekom, although Hrvatski Telekom has the best financial results
Prijedlog gerilske kampanje za odabrano poduzeće
No full textOvaj rad pobliže nas upoznaje s pojmom gerilske marketinške komunikacije i
njezinom poviješću, od samih početaka do danas. Takva komunikacija zasniva se na
nekonvencionalnim metodama koje izazivaju emocije i, u konačnici, akciju kupca.
Primarno je bila namijenjena malim i srednjim poduzećima koja nisu imala velike
budžete s kojima bi mogla pratiti marketinške aktivnosti velikih poduzeća. S druge
strane, danas takve metode koriste i velika poduzeća. Bez obzira na veličinu
poduzeća, jedan je od glavnih zadataka gerilskog marketinga ostvariti maksimalni
učinak minimalnim ulaganjima na kreativni i neočekivani način. Oblici gerilskog
marketinga i njihova obilježja predstavljeni su kasnije u radu, a uključuju: WoM
oglašavanje, grassroots marketing, ambijentalni marketing, marketing prisutnosti,
giveaway marketing, astroturfing oglašavanje, ulični marketing i wild posting.
Poznavanje oblika gerilske marketinške komunikacije nužno je za razumijevanje
prijedloga kampanje za Escape room Arenu. Objašnjava se koncept igre te se u
konačnici predlažu gerilske aktivnosti za odabrano poduzeće. Na kraju rada
prikazani su rezultati provedenog istraživanja i interpretacija istih. Cilj istraživanja bio
je utvrditi razinu upoznatosti ispitanika sa samim pojmom gerilske marketinške
komunikacije, ali i utvrditi učinke takvih kampanja na ispitanike. Zaključak
provedenog istraživanja je da su ispitanici dobro upoznati s gerilskim oblikom
marketinške komunikacije te da gerilske kampanje uvelike utječu na njih.This paper examines guerrilla marketing and its history, from the time it was
introduced to the present. Guerrilla marketing is based on unconventional methods
which incite emotion and convince the buyer to take action. It was primarily aimed at
small and medium-sized companies that lacked the resources required to keep up
with the marketing activities of large companies. Nowadays, these methods are used
by large companies as well. Regardless of the size of the company, the primary goal
of this type of marketing is getting the maximum outcome with minimum investment,
using the most creative and unexpected approach. The paper also discusses and
illustrates the forms of guerrilla marketing, such as WoM marketing, grassroots
marketing, ambiental marketing, presence marketing, giveaway marketing,
astroturfing, street marketing and wild posting. Distinguishing between these forms is
crucial for understanding the campaign suggestion for the company Escape room
arena. The paper explains the concept of the game and provides a suggestion of
guerrilla marketing activities for the company. The research presented at the end of
the paper includes the findings and their interpretation. The goal of the research was
to determine the respondents’ level of knowledge related to guerrilla marketing, and
the effect this type of marketing has on them. It was concluded that the respondents
are familiar with guerrilla marketing and that such campaigns can affect them
significantly
Income tax in the republic of Croatia and selected countries of the European Union
No full textPorez na dohodak je onaj porez u hrvatskom poreznom sustavu kojim se oporezuje dohodak fizičkih i pravnih osoba. Republika Hrvatska koristi progresivan sistem oporezivanja dohotka, a samu progresivnost određuju raspored poreznih stopa, osobni oblici i ostali odbici. Hrvatski porezni sustav poznaje dvije stope poreza na dohodak i to onu od 24% koja se obračunava na godišnje osnovice do 360.000 kuna te onu od 36%, koja se obručunava na godišnje osnovice iznad 360.000 kuna.
Plaćanjem poreza utječe se na sprječavanje pojave većih ekonomskih poremećaja, odnosno na uklanjanje njihovih posljedica. Također, njima se pokušavaju zaustaviti ili ublažiti neka dugoročno nepovoljna kretanja u gospodarstvu, potaknuti porast produktivnosti rada, zaustaviti opadanje efikasnosti privređivanja, povećati izvoz i sl.
Cilj ovog završnog rada je usporedba obračuna poreza na dohodak u Republici Hrvatskoj i odabranim zemljama Europske Unije. U radu se stavlja naglasak na definiranje poreza, odnosno poreza na dohodak koji je analiziran skupa sa svojim vrstama, a uspoređen je s porezom na dohodak u Sloveniji, Njemačkoj i Austriji. Spomenute države su odabrane iz razloga što njeguje određene sličnosti, ali i različitosti s hrvatskim poreznim sustavom. Uz teorijski okvir koji se tiče poreza i poreznog sustava Republike Hrvatske, u radu se koristi literatura koja potječe iz knjiga, stručnih radova, ali i zakona.Income tax in the Croatian tax system, which taxes the income of natural and legal persons in the Croatian tax system. The Republic of Croatia uses a progressive system of income taxation, and the progressiveness itself is determined by the schedule of tax rates, personal forms and other deductions. The Croatian tax system has two income tax rates, namely 24%, which is calculated on annual bases up to HRK 360,000, and 36%, which is calculated annually on bases above HRK 360,000.
The payment of taxes has the effect of preventing the occurrence of major economic disturbances, ie eliminating their consequences. They also try to stop or mitigate some long-term unfavorable trends in the economy, encourage an increase in labor productivity, stop the decline in economic efficiency, increase exports and the like.
The aim of this final paper is to compare the calculation of income tax in the Republic of Croatia and selected countries in the European Union. The paper emphasizes the definition of tax, ie income tax, which is analyzed together with their types, and compared with income tax in Slovenia, Germany and Austria. The mentioned countries were chosen because they nurture certain similarities, but also differences with the Croatian tax system. In addition to the theoretical framework concerning taxes and the tax system of the Republic of Croatia, the paper uses literature from books, professional papers and law