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    Ispitivanje promjena glazbenih navika u osamdesetima i danas

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    U proteklih nekoliko desetljeća puno se toga promijenilo, pa tako i glazba. Osamdesetih godina, prije modernizacije i digitalizacije, pjesme su počinjale s melodijom na instrumentu. Danas svatko ima pristup i mogućnost stvaranja glazbe uz pomoć raznih elektroničkih uređaja i postavljanja pjesama na razne digitalne platforme. Cilj je rada utvrditi razloge promjene preferencija glazbenog sadržaja u odnosu na danas i 80-e godine prošlog stoljeća. Istraživanje je provedeno s četirima ispitanicima iz generacije X i Y metodom polustrukturiranog intervjua. Ispitanici su dobili set od dvadeset pitanja gdje su izjašnjavali svoje stavove i mišljenja. Početna pretpostavka ovog istraživanja bila je kako postoji velika razlika između mladih ljudi i njihovih rituala slušanja glazbe, preferiranih glazbenih žanrova u odnosu na generaciju osamdesetih godina. Prethodna tvrdnja ispostavila se točnom te su ispitanici obrazložili svoje glazbene navike i najznačajnije promjene koje su se dogodile u glazbi.In today's modern world a lot has changed, including music. In the 1980s before modernization and digitization, songs started with a melody on a musical instrument. Nowadays, everyone has access to a variety of electronic devices, the ability to create music using them and place songs on many different digital platforms. When compared to the 1980s, music education is no longer that important and there have been significant changes in the ways and rituals of listening to music. The main goal of this research was to identify the reasons why peoples’ music preferences today are different from the ones in the 1980s. The research included four subjects from Generation X and Y and the semi-structured interview. Subjects were presented with the set of 20 questions where they had to express their views and opinions. The initial assumption of this research was that there was a big difference between today’s generation and the 1980’s generation, i.e. between their rituals of listening to music and their preferred music genres. This initial assumption turned out to be true and the subjects explained their musical habits and the most significant changes that have taken place in music

    The importance of branding in the hotel industry on the example of The Westin Zagreb hotel

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    Hotelski brend predstavlja puno više od samog imena i loga. U hotelijerstvu brend predstavlja imidž, kvalitetu, standard i poziciju na tržištu. Iako je Hrvatska prepoznatljiva turistička destinacija, hoteli u ukupnoj smještajnoj strukturi predstavljaju vrlo mali udio. U ukupnoj ponudi hotela udio brendiranih hotela je skroman, posebno udio međunarodnih hotelskih brendova. Neovisno o prethodno navedenom, Hrvatska se može pohvaliti s nekoliko globalnih hotelskih brendova u najpopularnijim turističkim odredištima Hrvatske, posebno u Gradu Zagrebu te najpopularnijim odredištima na obali. Međunarodni hotelski brendovi pozitivno utječu na destinaciju i njezino pozicioniranje na tržištu. Kad se u turističkoj destinaciji smjesti snažni globalni brend, on utječe na imidž destinacije i ona postaje prepoznatljiva kao sigurna, razvijena, i destinacija vrijedna investiranja i upravo te odrednice su glavna prednost međunarodnih brendova. Tema ovog rada je značaj brendiranja u hotelijerstvu na primjeru hotela The Westin Zagreb. The Westin je brend Marriott Internationala, jedne od najvećih globalnih svjetskih hotelskih kompanija,Brand for hotel represents much more than just the name and logo. In hotel industry, the brand represents the image, quality, standard and market position. Although Croatia is a recognizable tourist destination, hotels represent a very small share in the overall accommodation structure. The share of branded hotels in the total hotel offer is modest, especially in the share of international hotel brands. Regardless of the above, Croatia can be proud of several global hotel brands in the most popular tourist destinations in Croatia, especially in the city of Zagreb and the most popular destinations on the coast. International hotel brands have a positive impact on the destination and on market positioning. When a strong global brand is placed in a tourist destination, it affects positively on image of destination and it becomes recognizable as a safe, developed, and destination worth of investing and these determinants are the main advantage of international brands. The topic of this work is the importance of branding in the hotel industry on the example of The Westin Zagreb. The Westin is a brand of one of the world’s largest global hotel companies, Marriott International

    Telecommunication services in selected Croatian hotels

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    Suvremena tehnologija postigla je zavidnu razinu u svim područjima. Obuhvaća brojne inovacije koje su implementirane u svakodnevicu i poslovanje suvremenih poduzeća čime stječu značajne konkurentske prednosti te postižu enormne rezultate. Trendu informatizacije prilagođava se i područje hotelijerstva pa je uvođenje online rezervacijskih sustava samo jedan od načina primjene istog. Online rezervacije imaju niz prednosti za hotel, od rasterećivanja osoblja, fleksibilnosti, povećanja efikasnosti i produktivnosti do globalne dostupnosti hotela na turističkom tržištu, ali i za gosta, od jednostavnijeg i lakšeg pristupa ostvarivanju rezervacija smještaja do veće dostupnosti informacija. Osim rezervacijskih sustava, kvalitetu usluge u hotelima povećava i implementacija telekomunikacijskih usluga, odnosno pametnih tehnoloških rješenja poput interaktivne televizije, Pay TV-a, interneta i sl.Modern technology has reached an enviable level in all segments, abounds in numerous innovations that have been implemented in daily life and the business of modern companies. Through information technology in business, companies gain significant competitive advantages and achieve enviable results. The implementation of information systems, as part of information technology, is gaining increasing application in all segments, including the hotel industry. Hotel business is also adapting to the trend of business informatization, so the introduction of Internet reservation systems is just one of the ways to apply it. Namely, the needs of the modern population that make up potential hotel guests have changed greatly and they receive a large amount of information through the Internet before making a decision. Since the subject of the sale is a "service", it should be made as accessible as possible. Online booking actually brings mutual benefits to both the hotel and the guest. For the guest, this means an easier and simpler approach to booking accommodation and greater availability of information, and for the hotel it means in the first place relieving staff, flexibility and ultimately increasing efficiency and productivity and global availability of hotels in the tourism market. In addition to reservation systems within the telecommunications services provided in hotels, there is a tendency to increasingly implement smart technology solutions as part of the hotel offer, which raise the quality of service. Some of them are interactive television, PayTV, internet, etc

    Student perception of media influence on their behaviour and mental health during the COVID-19 pandemic

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    Predmet je istraživanja ovog završnog rada analiza i usporedba rezultata dubinske rasprave s istim ispitanicima kroz dvije fokus grupe. S obzirom na progresiju pandemije koronavirusa, osnovni je cilj istraživanja bio temeljem usporedbe rezultata prve i druge fokus grupe otkriti kako su i u kojoj mjeri mediji utjecali na promjene u stavovima, razmišljanjima i ponašanju ispitanika tijekom pandemije, ali i na njihovo mentalno zdravlje. U fokus je grupi sudjelovalo ukupno deset ispitanika, od kojih je šest studenata i četiri studentice približno sličnih životnih uvjeta. Nakon provedenog istraživanja, dolazi se do zaključaka da su mediji kroz svoje izvještavanje utjecali na ispitanike i njihove odabire ponašanja tijekom ove pandemije. Ispitanici su bili izloženi stresu te osjetili utjecaj stresa na svoje mentalno i fizičko zdravlje u različitim intenzitetima. Unatoč svemu, ispitanici su ipak optimistični prema budućnosti, prestaju tražiti krivce te predlažu načine i moguća rješenja u nošenju s korona-krizom.The main subject of this research was to analyse and compare the results of an in-depth discussion with the same respondents throughout two focus groups, which took place in different times during the coronavirus pandemic. With the progression of the pandemic taken into notice, the main goal of this research was to compare the results of the first and second examination to find out how and to what extent have the media influenced changes in attitudes, thoughts and behaviour of the respondents, as well as changes in their mental health. A total of ten respondents participated in the focus groups, of whom six male and four female students who have approximately similar living conditions. After conducting the research, it is concluded that the media, through reporting, influenced the changes in respondents and their choices of behaviour during this pandemic. Respondents were also exposed to stress and felt it’s impact on their mental and physical health and wellbeing. Despite everything stated, respondents still feel optimistic about the future. They stopped looking for the culprit for this situation, and they often suggest ways on how to handle the crisis and potential solutions to ultimately deal with the coronavirus

    The impact of the COVID-19 pandemic on the work motivation of health care workers at the home for the elderly and infirm

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    Teorije motivacije razvijale su se kroz povijest, no one se i dalje razvijaju i nastoje analizirati sve elemente koji utječu na motivaciju zaposlenika. Iako mnoge teorije zvuče logično i primjenjivo, bez empirijskih istraživanja koja ih potvrđuju, one neće zaživjeti u organizacijama. Motivacijom u organizaciji bavi se odjel ljudskih potencijala koji razrađuje razne sustave nagrađivanja radi održavanja i poboljšanja radne motivacije zaposlenika. U ovo neizvjesno vrijeme koje je uzrokovano pandemijom COVID-19 znatno je otežan posao zaposlenika odjela ljudskih potencijala. Zaposlenici u organizacijama morali su se prilagoditi na novo ''normalno'' koje je iziskivalo novi način rada i pristup problemima. Krizni menadžment prisutan je u gotovo svim organizacijama, a njegova je važnost vidljivija više nego ikada. U kriznim situacijama krizni menadžment može pravovremenim reagiranjem održati stabilnost organizacije, a što se ogleda u manjem utjecaju stresa na zaposlenike. Stres je veliki problem današnjih organizacija pa zabrinjava spoznaja da mali broj organizacija pomaže svojim zaposlenicima pri njegovom rješavanju. Za očekivati je da će vlasnici i direktori, osobito nakon negativnih posljedica pandemije COVID-19, uočiti važnost mentalnog i fizičkog zdravlja zaposlenika. Cilj je ovoga rada definirati pojmove vezane za motivaciju, njezin razvoj kroz povijest, organizacijsku kulturu, upravljanje ljudskim potencijalima i njegovu važnost za srednja poduzeća, stres, organizacijsko ponašanje i krizni menadžment. Za potrebe rada proveden je intervju s vlasnikom doma za starije i nemoćne te anonimna anketa na uzorku od 43 zdravstvena djelatnika. Rezultati pokazuju kako su interni protokoli i uvedene aktivnosti pozitivno utjecale na zaposlenike tijekom pandemije COVID-19. Također, anketom je utvrđen mali, ali važan rast motivacije zaposlenika tijekom pandemije.Motivation theories have evolved throughout history, but they still seek to analyze all the elements that affect employee motivation. Although many theories sound logical and applicable, without empirical research confirming them they will not come to life in organizations. Motivation in the organization is dealt by the human resources department, which develops various reward systems in order to maintain and improve the work motivation of employees. At this uncertain time caused by the COVID-19 pandemic, the work of human resources department employees has been significantly difficult. Employees in the organizations had to adjust to the new "normal" which required a new way of working and approaching the problems. Crisis management is present in almost all organizations, and it’s importance is more visible than ever. In crisis situations, crisis management can maintain the stability of the organization by responding in a timely manner, which is reflected on impact of the stress on employees. Stress is a big problem of today's organizations and the realization that a small number of organizations help their employees in solving is worrying. It is to be expected that owners and directors, especially after the negative consequences of COVID-19, will notice the importance of the mental and physical health of employees. The aim of this paper is to define the concepts of motivation, its development through history, organizational cultures, human resource management and its importance for medium enterprises, stress, organizational behavior and crisis management. For the purposes of the paper, an interview was conducted with the owner of a home for the elderly and infirm, and an anonymous survey on a sample of 43 health professionals. The results show that internal protocols and activities had a positive impact on employees during the COVID-19 pandemic. Also, the survey found a small but important increase in employee motivation during the pandemic conducted

    Health tourism on a selected example of a hotel on Murter island

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    Tema ovoga završnog rada je zdravstveni turizam na odabranom primjeru hotela na otoku Murteru. O važnosti potencijala zdravstvenog turizma dovoljno govori činjenica da tržište na godišnjoj razini raste za 25 %. Za vrijeme recesije nije došlo do pojave negativnih pokazatelja. Rast potražnje za uslugama zdravstvenog turizma na globalnoj ljestvici stvorila je kriza zdravstvenih sustava razvijenih zemalja, visoke cijene zdravstvenih usluga u matičnim državama, duge liste čekanja te porast starijeg stanovništva. Kod privatnih klinika u Republici Hrvatskoj cijene su veoma prihvatljive za velik broj zapadno europskih građanina. Zbog toga se sve više u Hrvatskoj pridaje važnost upravo zdravstvenom turizmu koji obogaćuje turističku ponudu zemlje.The topic of this final paper is health tourism on a selected example of a hotel on Murter island. The fact that the market is growing by 25% annually speaks volumes about the importance of the potential of health tourism. No negative indicators emerged during the recession. The growth of demand for health tourism services on the global scale was created by the crisis of health systems in developed countries, high prices of health services in home countries, long waiting lists and an increase in the elderly population. In other words, the prices of medical services in private polyclinics in countries like Croatia are acceptable to many citizens of rich European countries. For this reason, Croatia is increasingly attaching importance to health tourism, which enriches the country's tourist offer

    Analiza stanja javnog trgovačkog društva prilikom promjene predsjednika uprave

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    Javna trgovačka društva su poduzeća koja imaju monopolski položaj, pružaju usluge od javnog interesa za građane i pod kontrolom su javnih vlasti. Od javnih usluga ističu se odvoz smeća, vodne usluge, opskrba električnom energijom ili javni prijevoz. Bez obzira na to što glavni cilj nije ostvarivanje dobiti, javna trgovačka društva moraju biti učinkovita u svojem poslovanju. Poslovna kriza je splet okolnosti koje mogu uzrokovati različite poteškoće u poduzeću. Može biti uzrokovana vanjskim i/ili unutarnjim činiteljima. Svaka poslovna kriza zahtijeva pomno pripremljenu koordinaciju aktivnosti menadžera kojim se preokreće negativni trend poslovanja. Analiza stanja provodi se najčešće kod promjene vlasnika, menadžera, nadzornika ili pri ulasku kreditora ili investitora. Njezina glavna svrha je ocjena stanja poduzeća u određenom trenutku promjene. Razgraničava odgovornost prošle i buduće uprave te se analiziraju različiti elementi poslovanja poput financijskog stanja, usklađenosti sa zakonskim propisima, provedbe propisa zaštite na radu, organizacije, upravljanja rizicima i ljudskim resursima te učinkovitosti informacijskog sustava. Na kraju se izvode zaključci i istaknu se glavne preporuke mogućih poboljšanja. Za provedbu analize stanja (clean start) odgovorni su vanjski konzultanti koji osiguravaju neovisan i objektivan pogled na sve aspekte poslovanja. U radu se želi ispitati važnost izrade analize stanja prilikom promjene Uprave u javnom trgovačkom društvu. Provedeno je istraživanje metodom intervjua sa šest predsjednika uprava javnih trgovačkih društava. Na temelju prikupljenih podataka autor je dokazao korisnost analize stanja (clean start) kod promjene uprave u javnome trgovačkom društvu.State-owned enterprises are companies which hold a monopoly over the market, provide services of public interest to citizens and are controlled by the public authorities. Among public services there is waste removal, water supply, electricity supply and public transport. Although their main objective is not profit-gaining, state-owned enterprises must be efficient in their business. A business crisis is a combination of situations that can cause various difficulties within the company. It can be caused by external and/or internal factors. Every business crisis requires a carefully prepared coordination of activities by a manager who reverses the negative business trend. The situation analysis is most often carried out when there is a change in the owner, manager or a supervisory board, or when creditors or investors enter the company. Its main purpose is to evaluate the company at a particular time of change. It distinguishes responsibility between the former and the future management and analyses various elements of business such as the financial condition, compliance with legal regulations, implementation of safety regulations, organization, risk and human resources management, as well as the information system efficiency. Finally, conclusions are drawn and the main recommendations for possible improvements are emphasized. A clean start analysis is entrusted to external consultants who are to ensure an independent and objective view of all aspects of the business. This paper aims at examining the importance of a situation analysis at a moment in which the state-owned enterprises’ manager roles change. The research method used was the interviews with 6 CEOs in state-owned enterprises. Based on the collected data, the author proved the functionality of a clean start analysis at a time of manager role changes in a state-owned company

    Analysis of the profitability of investments in a selected company’s own production capacities

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    Specijalistički diplomski stručni rad na temu Analiza isplativosti ulaganja u vlastite proizvodne kapacitete za odabrano poduzeće izrađen je pod utjecajem poslovne prilike za građevinsko poduzeće Aluminijski krovni sistemi d.o.o. da uz svoj već postojeći portfelj uloži u vlastite proizvodne kapacitete. Ovaj rad sagledava odabrani projekt s logističkih i financijskih aspekta kako bi se ocijenila njegova isplativost, postojeće mogućnosti samog poduzeća za izvođenje projekta i upravljanje nepoznatim proizvodnim procesima te potencijalne buduće potrebe za proizvodnim pogonom. Prilika za ulaganje u proizvodne kapacitete ukazala se zbog dugogodišnje suradnje s njemačkim građevinskim poduzećem i proizvođačem aluminijskih, krovnih i fasadnih limova Kalzip GmbH. U svrhu smanjenja troškova premješta se proizvodni pogon za proizvode iz linije Kalbau®, koju čine aluminijski fasadni i krovni trapezni i perforirani limovi te fasadni lim TF800R. Istraživanjem odabranih tržišta, prilika na njima te samog poduzeća Aluminijski krovni sistemi utvrđene su postojeće i potencijalne potrebe za kvalitetnim izvršenjem projekta te je zaključeno da odabrano poduzeće, uz pomoć Kalzipa, zadovoljava većinu potreba. Uvidom u trenutačne radne naloge i projiciranu tržišnu potražnju za navedenim proizvodima utvrđuje se da je investicijski projekt isplativ u relativno kratkom roku.This specialist diploma thesis on the topic of Analysis of the Profitability of Investments in a Selected Company’s Own Production Capacities was made under the influence of the business opportunity for the construction company Aluminijski krovni sistemi d.o.o. to invest in its own production capacities in addition to its existing portfolio. This thesis examines the selected project from logistical and financial aspects in order to assess its cost-effectiveness, the current ability of the company to carry out the project and manage currently unknown production processes, and potential future needs for the production plant. The opportunity to invest in production capacities arose due to the long-term cooperation with the German construction company and manufacturer of aluminum, roof, and facade sheets Kalzip GmbH. In order to reduce costs, the production plant for products from the Kalbau® line, which consists of aluminum façade sheets, roof trapezoidal and perforated sheets, as well as facade sheet TF800R, is being relocated. By researching the selected markets, opportunities in them and the company Aluminijski krovni sistemi, current and potential needs for quality project execution were determined and it was concluded that the selected company, with the help of Kalzip, meets the most needs. After the insight into current work orders and the projected market demand for these products, it was determined that the investment project will be profitable in a relatively short time

    Analysis of fake news in electronic publications during Covid-19 crisis

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    Pojavom pandemije i njezinim zauzimanjem medijskoga prostora, pojavljuju se velike količine lažnih vijesti. Problem istraživanja proizlazi iz aktualne situacije s COVID-19 pandemijom koja zauzima veliki dio u domaćem i svjetskom medijskom prostoru. Cilj rada je provjeriti, odnosno definirati na koji su način čitatelji i javnost informirani o pojmu lažnih vijesti. Metoda istraživanja provedena u radu je anketni upitnik na slučajnom uzorku od 56 ispitanika, kojim se dolazi do podataka o svjesnosti ispitanika o pojmu lažnih vijesti, koliku vjerodostojnost ispitanici daju vijestima iz internetskih izvora, te procijeniti mogu li ispitanici (čitatelji, javnost) pridonositi sprječavanju širenja lažnih vijesti. Rezultati su pokazali visoku percepciju i detekciju lažnih vijesti u elektroničkim publikacijama, ali izostaje korak kojim javnost prijavljuje lažne vijesti. Upravo taj korak predstavlja dio rješenja, jer pojedinac, odnosno krajnji korisnik dio je komunikacijskog procesa, a s današnjom tehnologijom i internetom ima mogućnost dvosmjerne komunikacije. Kroz edukaciju, osvještavanje i bolju promociju takve inicijative, pojedinac može postati aktivni sudionik sprječavanja širenja lažnih vijesti. Daljnja istraživanja mogu se provoditi o tome kako implementirati naprednija rješenja na razini države, tj. zakonskih okvira, obrazovnih ustanova, te na razini novinarske struke za osnaživanje medijske pismenosti. Odgovori na ova pitanja mogu doprinijeti jasnijoj informaciji o medijskoj pismenosti prosječnih čitatelja u Hrvatskoj te unaprijediti internetsku kulturu pojedinca.With the advent of the pandemic and the occupation of the media space, large amounts of fake news appear. The research problem arises from the current situation with the COVID-19 pandemic, which occupies a large part in the domestic and global media space. The aim of this paper is to check or define how readers and the public are informed about the concept of fake news. The research method conducted in the paper is a questionnaire on a random sample of 56 respondents, which provides data on respondents' awareness of the concept of fake news, how much are news credible in online sources, and assess whether respondents can contribute to preventing the spread of fake news. The results showed high perception and detection of fake news in electronic publications, but there is no step in which the public reports fake news. This step is part of the solution, because the individual is part of the communication process, and with today's technology and the Internet has the possibility of two-way communication. Through education, awareness and better promotion of such an initiative, an individual can become an active participant in preventing the spread of fake news. Further research can be conducted on how to implement improved solutions at the state level, ie legal frameworks, educational institutions, and at the level of the journalistic profession to strengthen media literacy. The answers to these questions can contribute to clearer information on media literacy of average readers in Croatia and improve the individual's Internet culture

    Analiza i usporedba mrežnih usluga za razmjenu videozapisa na primjeru YouTubea i Vimea

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    Tema ovog rada je analiza i usporedba mrežnih usluga za razmjenu videozapisa na primjeru dviju mrežne usluge za razmjenu videozapisa YouTubea i Vimeoa. Multimedijske su usluge svakim danom sve popularnije i time opterećuju sve više mreže. U radu se obrađuju pojmovi multimedijskih usluga, multimedije, digitalnog videa, usluga za razmjenu videozapisa, usporedbe video kodeka i audio kodeka. Primarni cilj ovog rada bio je istražiti vrste kodeka za audio i video, donijeti pregled rada svakog od odabranih audio i video kodeka te usporediti odabrane video i audio kodeke. Usporedba se može vidjeti u snimkama zaslona svakog kodeka. Provedena je i usporedba dviju usluga za razmjenu videozapisa na primjeru YouTuba i Vimea. U obzir su uzeti kodeci s kojima rade i njihove značajke. Zaključeno je da YouTube ima veću publiku i više dodatnih mogućnosti za neovisne osobe koje učitavaju videozapise na stranicu. Za ozbiljnije, poslovne tvrtke Vimeo pruža više usluga. Preporuka za optimizaciju iskoristivosti mreže je uporaba video i audio kodeka koji smanje datoteke dovoljno da ne izgube kvaliteti, a da ne opterećuju mrežu i računala korisnika i davatelja usluga.The topic of this paper is the analysis and comparison of online video sharing services, more specifically YouTube and Vimeo. Multimedia services are becoming ever more popular, thereby putting a strain on network capacity. This paper elaborates on the concepts of multimedia services, multimedia, digital video, video sharing services, and compares video codecs and audio codecs. The primary goal of this paper is to look into the types of audio and video codecs, provide an overview of the performance of each of the selected audio and video codecs, and compare the selected video and audio codecs. The comparison is presented in the screenshots for each codec. A comparison of the two video sharing services, YouTube and Vimeo, was also conducted. Their codecs and features are taken into account. It was concluded that YouTube has a larger audience and offers more additional features for private individuals uploading videos to the site. Vimeo targets a different type of audience and therefore leans towards business services. The recommendation for optimizing network usage is to use video and audio codecs that reduce files to the extent that neither compromises the quality nor overloads the network and computers of users and service providers

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