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Proposal of the communication plan of the driving school "Zona"
No full textIstraživački problem ovog radaje neistraženost načina komunikacije između ciljne skupine, zaposlenika, kao i ostalih ključnih sudionika u komunikacijskom kanalu koje su vezane za poduzeće autoškola „Zona“.Unatoč tome što „Zona“ ima dugu tradiciju komunikacije s korisnicima, izostanak disciplinirane provedbe strukturiranog komunikacijskog plana može postati ograničavajući faktor budućeg poslovanja tvrtke. U svrhu izrade rada korištene su mrežne stranice, knjige i razni članci kao literatura i kao sekundarni izvori podataka. Kao primarni izvor podataka napravljena je anketa koja je provedena među bivšim, trenutnim i potencijalnim polaznicima autoškole „Zona“. Dobiveni rezultati korišteni su u istraživanju mogućnosti koje se mogu iskoristiti kako bi polaznici autoškole bili sretniji i zadovoljniji pruženom uslugom. Osim polaznika, uključeni su i ostali sudionici u komunikacijskom procesu. Pregledani su apsolutno svi rezultati ankete, te na temelju njih, trenutnih tržišnih trendova i događanja i iskustava zaposlenika autoškole, napravljen je prijedlog komunikacijskog plana autoškole „Zona“. Sve u svrhu poboljšanja poslovanja i imidža autoškole „Zona“.Pomoću različitih analiza kao što su analiza situacije, SWOT i PEST analiza utvrđene su trenutne prednosti, nedostaci, prijetnje, trendovi, mogućnosti i poboljšanja. S obzirom na trenutnu konkurenciju u Vinkovcima, potrebno je uključiti sve svoje snage i napore kako bi se razlikovalo od konkurencije.This paper's research problem is the new communication method between the target group, employees, and other key stakeholders in the communication channel related to the company of driving schools "Zona". Although the driving school has a long tradition of communication with customers, the lack of disciplined implementation of a structured communication plan can become a limiting factor for the company's future business. Websites, books, and articles were used as literature and secondary data sources. Current strengths, weaknesses, threats, trends, opportunities, and improvements have been identified through multiple analyses such as situation analysis, SWOT, and PEST analysis. As the primary data source, a survey was conducted among former, current and potential students of the Zona driving school. The obtained results were used in the research of possibilities that can be used to make the students of the driving school happier and more satisfied with the service provided. Apart from the participants, other participants in the communication process are also involved. All the survey results were considered and implemented in a proposal for a communication plan for the driving school Zona to improve the business and image of the Zona driving school. Given the current competition in Vinkovci, it is necessary to include all strengths and efforts to differentiate company from the competition
A crisis communication plan based on the example of the Croatian Telecom
No full textU završnom radu pod naslovom „Krizni komunikacijski plan na primjeru Hrvatskog Telekoma“ istraženi su pojmovi krize i kriznog menadžmenta s posebnim osvrtom na potencijalne prilike koje mogu proizaći iz takvog konteksta. Studija slučaja provedena je na primjeru Hrvatskog Telekoma (HT), hrvatskog nacionalnog mobilnog operatera koji posluje više 20 godina, što ga čini jednom od značajnijih tvrtki u Hrvatskoj. Svrha je rada bila istražiti krize koje su se dogodile u HT-u, napraviti studiju slučaja te izraditi primjenjivi krizni komunikacijski plan. Studijom slučaja analizirane su krize hakerskog napada u rujnu 2015. i pad sustava u rujnu 2020. godine. Također, poglavljima su obuhvaćene osnove kriznoga komuniciranja i upravljanja krizom, uzroci i vrste kriza te struktura i značaj HT-a koji su korišteni za potrebe izrade komunikacijskog plana.The present final paper, titled “A Crisis Communication Plan Based on the Example of the Croatian Telecom”, explored the concepts of crisis and crisis management with particular attention to respective potential opportunities that may emerge in such context. Being one of the most important national mobile operators and companies in Croatia, the Croatian Telecom (HT) was chosen to be the object of the case study. The purpose of the paper was to investigate the crises that occurred in HT, to create a case study and to write an applicable crisis communication plan. The case study analyzed the crises of the hacker attack in September 2015 and the system crash in September 2020. Respectively, the chapters of the paper covered the basics of crisis communication and crisis management, the causes and types of crises, as well as HT's structure and significance, all of which were used for the purposes of creating a communication plan
Opportunities and challenges of employent of persons with disabilities on selected examples of croatian companies
No full textZavršni rad pod naslovom „Prilike i izazovi zapošljavanja osoba s invaliditetom na odabranim
primjerima hrvatskih poduzeća” pisan je iz potrebe za proučavanjem i analizom tržišta rada i
prilika koje na njemu ostvaruju osobe s invaliditetom, među kojima je i sama autorica. U teorijskom
okviru prikazane su prednosti i izazovi za zapošljavanje za osobu s invaliditetom te
prednosti i izazovi zapošljavanja osoba s invaliditetom za poslodavce. Zatim su prikazani statistički
podatci i primjeri dobre prakse o zapošljavanju osoba s invaliditetom u Republici Hrvatskoj,
Europi i u svijetu. Za primjer dobre prakse u Europi uzeto je poduzeće L’Oréal, za
svijet poduzeće Best Buy te za Hrvatsku poduzeće Kuehne & Nagel. U empirijskom istraživanju
autorica je provela ispitivanja u dva poduzeća koja zapošljavaju osobe s invaliditetom kako
bi se saznala njhova sklonost zapošljavanju takvih osoba i najčešći izazovi s kojima se pritom
susreću. U svakom poduzeću ntervjuirani su: poslodavac, osoba s invaliditetom, njezin nadređeni,
kolega i klijent. Rezultati su pokazali kako je najveća prednost prilikom zapošljavanja
osoba s invaliditetom osobno zadovoljstvo i dobrobit zbog usklađenosti s moralnim načelom
„Ponašaj se prema drugome onako kako bi želio da se drugi ponaša prema tebi“, dok su najveći
izazovi vrijeme potrebno za samu prilagodbu, obuka za radno mjesto te potreban sustav
podrške. Najveći izazovi su vrijeme potrebno za samu prilagodbu, osposobljavanje za radno
mjesto i potreban sustav podrške. Stoga bi preporuka za praksu bila da studenti slobodno kontaktiraju
anketirane tvrtke, jer od njih se zaista može puno naučiti i rado primaju studente na
stručnu praksu, posebice osobe s invaliditetom.
Nakon odrađene stručne prakse u ovim tvrtkama i naravno završenog fakulteta, nude i mogućnost
stalnog zaposlenja, što je izuzetna prilika za prvi posao. Za daljnja istraživanja preporučuje
se staviti naglasak na istraživanje prednosti i izazova zapošljavanja za samu osobu s
invaliditetom budući da je to dosta neistraženo područje te je teško pronaći potrebnu literaturu.The final paper under the title "Opportunities and challenges of employment of persons with
disabilities based on selected examples of Croatian companies" was written out of the need to
study and analyze the labor market and the opportunities that people with disabilities among
them is the author herself. The theoretical framework presents the advantages and challenges
of employment for disabled persons and the advantages and challenges of employment of
disabled persons for employers. Then the statistical data and examples of good practice on the
employment of persons with disabilities in the Republic of Croatia, Europe and the world are
presented. As an example of good practice in Europe, the company L'Oréal was taken, for the
world - Best Buy and for Croatia Kuehne & Nagel firm. In empirical research, the author
conducted tests in two companies that employ people with disabilities in order to find out their
tendency to employ such people and the most common challenges they face. In each company,
the following persons were interviewed: the employer, a person with a disability, his or her
superior, a colleague and a client. The results showed that the biggest advantage when
employing people with disabilities is personal satisfaction and well-being due to compliance
with the moral principle: "Treat others as you would like others to treat yourself." The biggest
challenges are the time needed for the adaptation itself, training for the workplace and the
necessary support system. Therefore, the recommendations for practice would be for students
to contact interviewed companies freely, because you can really learn a lot from them and they
gladly accept students for professional practice, especially people with disabilities. After
completing professional practice in these companies and, of course, finishing university, they
also offer the possibility of permanent employment, which is an exceptional opportunity for a
first job. For further research, it is recommended to put an emphasis on researching the
advantages and challenges of employment for the person with a disability, because it is a rather
unexplored area, and it is difficult to find the necessary literature
Izgradnja elektrane na biomasu u skladu s održivim razvojem
No full textTema održivog razvoja u današnje je vrijeme sve značajnija i pridaje joj se sve više pažnje. Razlog tome su, nažalost, sve češće prirodne nepogode i velike katastrofe, kao i problem stakleničkih plinova, kao posljedica neodgovornog postupanja prema prirodi. Stoga je pitanje obnovljive energije, ekološke održivosti i energetske održivosti temelj za izgradnju kvalitetnije budućnosti za nove naraštaje. Obnovljivi izvori energije velik su potencijal za zamjenu fosilnih goriva, a njihov utjecaj na okoliš ne ostavlja negativne posljedice. U ovom je radu prikazan primjer korištenja obnovljivog izvora energije biomase s osvrtom na primjer iz prakse izgradnje elektrane na biomasu. Istraživanje je pokazalo da izgradnja predmetne elektrane na biomasu nema negativne učinke na okoliš, održiva je i financijski isplativa kao investicija.The topic of sustainable development is becoming increasingly relevant nowadays and is receiving more and more attention. Unfortunately, the reason for this is the increasingly frequent natural disasters and major disasters, as well as the problem of greenhouse gases, as a result of irresponsible treatment of nature. Therefore, the issue of renewable energy, ecological sustainability and energy sustainability is the basis for building a better future for new generations. Renewable energy sources have great potential for replacing fossil fuels, and their impact on the environment does not leave negative consequences. This paper presents an example of the use of a renewable biomass energy source, with reference to an example from the practice of building a biomass power plant. The research showed that the construction of the biomass power plant in question has no negative effects on the environment, is sustainable and financially profitable as an investment
The perception od safety and the intention of foreign travel in the context of a pandemic and war
No full textPandemija koja je donijela na tisuće oboljelih od bolesti COVID-19 i rat u Ukrajini u posljednje su dvije godine uzrokovale niz problema na globalnoj razini te između ostalog dovele do drastičnog pada turističke aktivnosti. Pojava ovih kriza nametnula je nove obrasce turističkog doživljavanja i ponašanja, počevši od procjene sigurnosti i donošenja odluke o putovanju do ponašanja na samoj destinaciji.
Cilj ovog diplomskog rada bio je ispitati percepciju i posljedice straha od putovanja uslijed pandemije i rata. U tu svrhu primijenjen je anonimni anketni upitnik na uzorku od 257 ispitanika. Rezultati pokazuju kako su ispitanici smanjili učestalost putovanja, no nisu bitnije mijenjali način putovanja. Također, rezultati sugeriraju kako je kao veća prepreka za putovanja doživljena pandemija, odnosno kako veću razinu straha imaju od putovanja uslijed pandemije, nego uslijed rata u Ukrajini.
Kako je želja za putovanjima mnogima nasušna životna potreba, turistička aktivnost nije nestala u potpunosti niti tijekom kriza poput ove. To je stvorilo dodatnu odgovornost poslovnim subjektima u turizmu i njihovim djelatnicima, da osiguraju uslugu koja će jamčiti sigurnost. S obzirom na to da spomenute dvije krize i dalje traju moguće je pretpostaviti kako će razvoj novih oblika pružanja turističkih usluga biti krucijalan za održivost turizma u budućnosti.The COVID-19 pandemic and the war in Ukraine in the last two years have caused a number of problems at the global level and, among other things, led to a drastic drop-in tourist activity. The emergence of these crises imposed new patterns of tourist behavior, starting from a safety assessment and travel decision-making to the behavior at the destination itself.
The aim of this thesis was to examine the perception and consequences of the fear of travel due to the pandemic and war. For this purpose, an anonymous questionnaire was applied to a sample of 257 respondents. The results show that the respondents reduced the frequency of their trips but did not significantly change the way they travel. Also, the results suggest that the pandemic was perceived as a bigger obstacle to travel, that is, they have a higher level of fear of traveling due to the pandemic than due to the war in Ukraine.
Since the desire to travel is a daily necessity for many people, tourist activity did not disappear completely, not even during crises like this one. This created an additional responsibility for business entities in tourism and their employees, to provide a service that will guarantee safety. Given that the two crises mentioned are still ongoing, it is possible to assume that the development of new forms which provide tourist services will be crucial for the sustainability of tourism in the future
The Influence of Digitalization and Media on Event Organization During the Pandemic
No full textThe paper titled “The influence of digitalization and media on event organization during the pandemic” focuses on analyzing the areas of digitalization in the domain of cultural events and the influence of media on the public perception of them. The main aim of the research was to analyze the influence of digitalization and media on the organization of events in unforeseen crisis situations and threats such as the pandemic. The research part of the paper was conducted by the method of case study and the subject was the events in the museums during pandemic crisis in Croatia in 2020