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Impact of trends on heritage hotels in Istria
No full textOvaj se rad bavi istraživanjem utjecaja novih trendova u turizmu na procese obavljanja posla hotela baština u Istri. Zbog specifičnosti poslovanja, hoteli baština nailaze na izazove prilikom primjene novih trendova.
Svake godine svijet turizma susreće se sa sasvim novim trendovima te ih mora u potpunosti prilagoditi ljudima kako bi uspješno poslovao. Neki od trendova koji su ovih godina zastupljeni diljem svijeta su češća i kraća putovanja, lokalno iskustvo, novi standardi sigurnosti i higijene, ekološka osviještenost turista i održivo poslovanje, razvoj tehnologije te ponuda novog luksuza. Za uspjeh je ključno pratiti trendove, pogotovo u smislu turističke ponude jer se oni mijenjaju i evoluiraju te se nadograđuju na već postojeće.
Kako bi se turistička ponuda činila raznovrsnom, hoteli baština omogućavaju turistima novu vrstu smještaja. Ovi su hoteli preduvjet nadogradnje kulturne ponude destinacije, doprinose očuvanju kulturne baštine te su prepoznatljiv i jedinstven turistički proizvod. Oni utječu na cjelokupni doživljaj destinacije ponudom nacionalnih jela, specifičnim interijerom i eksterijerom te tradicijom. Suvremeni turisti traže više od lokacije i osnovne ponude koju smještajni objekt pruža. Motivi putovanja se mijenjanju, teže priči, iskustvu, doživljaju te upoznavanju svakodnevnog života i tradicije destinacije, a takva vrsta hotela pruža im priču na jednom mjestu.
Hotele baština najviše njeguje hrvatska obala, a ponudom takvih hotela ističe se Istarska županija. Najzapadnija i najposjećenija hrvatska regija koju karakterizira pejzaž, pitoreskne destinacije, povijest, gurmanski doživljaj te bogata kulturno-povijesna baština idealna je podloga za razvitak i očuvanje takvih vrsta hotela.
Većina podataka za završni rad prikupljena je intervjuom, podacima sa internetskih stranica i stručnih knjiga. Istraživanjem je utvrđeno da se hoteli baština prilagođavaju novonastalim trendovima u turizmu te da su im isti bitni za održavanje poslovanja. Dakako, neke trendove ne žele uvesti u poslovanje kako bi zadržali vlastiti identitet.This paper researches the impact of new trends in tourism on business activities of heritage hotels in Istria. Due to specificities of their business operations, heritage hotels face challenges in implementation of new trends.
Each year the world of tourism is faced with new trends and it has to adjust them to people in order to do business successfully. Some of the trends dominant in the world these years are the following: more common and shorter trips, local experience, new safety standards and hygiene, ecological awareness of tourists and sustainable business operations, technology development and luxury offer. Success requires following trends, especially in relation to tourist offer because trends change and evolve and build upon the existing once.
In order to make the tourist offer more diverse, heritage hotels offer a new type of accommodation to tourists. Those hotels are prerequisite of up-building the cultural offer of a destination. They contribute to cultural heritage preservation and they are a recognizable and unique tourism product. They impact the overall experience of a destination through their offer of national cuisine, specific interior and exterior and tradition. Contemporary tourists require more than just a location and basic offer of the accommodation facility. Motivation for travelling is changing, tourists require stories, experiences, adventure and getting to know the everyday life and the tradition of the destination. Therefore, the named type of hotels offers them the whole story at one spot.
Heritage hotels in Croatia are primarily located on the coast, and the Istria County stands out with its offer. This westernmost and most visited Croatian region characterized by beautiful landscapes, picturesque destinations, history and gourmet experience as well as rich cultural-historical heritage is an ideal base for development and preservation of this type of hotels.
Most data for this thesis are collected through interviews, from websites and professional literature. The research has established that heritage hotels adjust to new trends in tourism and that new trends are important for maintaining their business operations. However, they refuse to introduce some trends in order to protect their own identity
Defining the strategy of entering a new market for the selected company
No full textU ovom diplomskom radu nastojala su se primijeniti znanja i spoznaje o strateškom i međunarodnom menadžmentu za provedbu određenih analiza i donošenje odluka o izlasku na novo tržište za potrebe poduzeća ML Gari (voda Maya) sa sjedištem u Makedoniji. Glavna je djelatnost poduzeća proizvodnja flaširane vode. Predmet je istraživanja strategija izlaska na novo tržište, temeljena na primjeni odgovarajućih metoda strateške analize poduzeća kao preduvjeta za odabir odgovarajuće razvojne strategije, odnosno modela ulaska te njezine implementacije. Uz menadžment važnu ulogu ima strateška analiza. Proces strateškog menadžmenta započinje analizom okoline čija je svrha identificirati unutarnje i vanjske elemente koji će određivati budućnost poduzeća. U teorijskom dijelu analizirani su pojmovi strateškog menadžmenta, strategije i razvojnih strategija, analiza okoline poduzeća i međunarodnog menadžmenta, SWOT analiza poduzeća te pogled u budućnost, nakon čega su provedene analize na primjeru poduzeća. Radi ispravnog odabira strategije, provedeni su dubinski intervjui s predstavnicima poduzeća (dva dubinska intervjua). Također, provedena je i anketa na uzorku od 50 ispitanika s hrvatskog tržišta, prvenstveno predstavnika poslovnih kupaca. Analizirajući poduzeće, kao prijedlog strategije odabrana je razvojna strategija tržišne ekspanzije, a model ulaska na tržište: direktan ili neposredan izvoz (otvaranje distribucijskog centra). Radom je obuhvaćena tema razvojnih strategija; od analize okoline do odabira razvojne strategije, te planova potrebnih za provedbu odabrane strategije i kontrole, odnosno evaluacije postignutih rezultata. Prikazani postupci i metode mogu poslužiti i drugim poduzećima kao smjernice za razvoj vlastitih razvojnih strategija.The thesis aims to apply knowledge and insights into the benefits of strategic international management and analysis in the observed company ML Gari (Maya water) based in Macedonia, to enter a new market in the Republic of Croatia. The main business activity of the company is the production of bottled water. The subject of this research is the strategy of entering a new, Croatian market based on the application of appropriate methods of strategic analysis of companies as a prerequisite for selecting the appropriate development strategy, that is, the model of entry and its implementation. In addition to management, strategic analysis also plays an important role. The strategic management process begins with the analysis of the environment the purpose of which is to identify the internal and external elements which will determine the future of the company. In the theoretical part, the concepts of strategic management, strategy and strategic growth, analysis of the company environment, international management, SWOT analysis of the company and a look into the future are analysed, followed by analyses based on the example of the company. In order to properly select the strategy, in-depth interviews were conducted with company representatives (2 in-depth interviews). Also, a survey was conducted on a sample of 50 respondents from the Croatian market, primarily representatives of business customers. Analysing the company, the development strategy of market expansion was chosen as a strategy proposal, and while the chosen market entry model is direct or immediate export (opening of a distribution centre). The strategy was chosen because the search for distributors with their own distribution network was unsuccessful, and this model has no direct impact and no possibility of accurate monitoring of distribution. The presented procedures and methods can also be used by other companies as guidelines for developing their own development strategies
Logical model of the information system for record and analysis of traffic penalties in the Republic of Croatia
No full textInformacijski sustav za evidenciju i analizu prometnih kazni u Republici Hrvatskoj izrađuje se na temelju ciljeva koje treba zadovoljiti, odnosno sukladno sa svrhom. On mora biti funkcionalan za evidenciju i analizu prometnih kazni, odnosno mora biti primjenjiv u realnom poslovnom okruženju. Ovaj rad prikazuje strukturnu analizu informacijskog sustava za evidenciju i analizu prometnih kazni u Republici Hrvatskoj. U radu je prikazan model procesa i model podataka koji egzistiraju u okviru evidentiranja i analize prometnih kazni. Metode i pravila modeliranja primijenjena su na informacijski sustav za evidenciju i analizu prometnih kazni u Republici Hrvatskoj te je izrađen model procesa te model podataka informacijskog sustava.The information system for the recording and analysis of traffic fines in the Republic of Croatia is developed on the basis of the objectives to be met, ie in accordance with the purpose. It must be functional for the recording and analysis of traffic fines, ie it must be applicable in a real business environment. This paper presents a structural analysis of information system for records and analysis of traffic fines in the Republic of Croatia. The paper presents a model of the process and a model of data that exist in the recording and analysis of traffic fines. Modeling methods and rules have been applied to the information system for recording and analyzing traffic fines in the Republic of Croatia, and a process model and information system data model have been developed
Ethical Communication on the chosen Social Network
No full textSpecijalistički diplomski stručni rad pod nazivom „Etično komuniciranje na odabranoj
društvenoj mreži“ izrađen je uz pretpostavku kako pun potencijal društvenih mreţa u
svrhu promidžbe tek treba ostvariti. Predmet istraživanja rada je posvećenost poduzeća
da implementiraju etičnost u komunikaciji s klijentima putem društvene mreže
Facebook, a problem istraživanja je vidljivo nedovoljno implementirana etičnost u
komunikaciji s klijentima. Rad će se sastojati od istraživanja putem fokus grupe, zatim
ankete te usporedbe objavljenih sadrţaja telekomunikacijskih poduzeća A1 i T-com od
prije godinu dana i danas.
Društvena mreža Facebook relativno je nov način komunikacije te mu kao takvom pun
potencijal tek treba biti iskorišten s obzirom da je protok točnih informacija od presudne
vaţnosti kako za krajnjeg korisnika tako i za uspješno poslovanje poduzeća koje se
oglašava putem Facebooka. U radu je iznesena teorijska pozadina etike i etičnog
komuniciranja te su korišteni raspoloţivi izvori iz internetskih baza podataka koji su
korišteni u istraživanjima.
Rezultati istraživanja pokazali su veliku razliku između onoga što potrošači očekuju te
onoga što poduzeća doista koriste u svrhu oglašavanja. Predlažu se promjene koje bi u
konačnici mogle rezultirati većim profitom i većom lojalnošću, ali, još bitnije, koje bi
mogle rezultirati humanijim odnosima.The thesis entitled "Ethical Communication on the chosen Social Network" was created
with the assumption that the full potential of social networks for the purpose of publicity
has yet to be realized. The subject of the research is the commitment of companies to
implement ethics in communication with clients through the Facebook social network,
and the problem of research is visibly under- implemented ethics in communication with
clients. The paper consists of a focus group survey, a survey and a comparison of
contents published by two telecommunications companies from a year ago and today.
The Facebook social network is a relatively new way of communication, and as such its
full potential has yet to be harnessed, since the flow of accurate information is crucial for
both the enduser and the successful business of the company being advertised through
Facebook. The paper outlines the theoretical background of ethical communication and
uses available sources from online databases used in research.
The survey results showed a big difference between what consumers expect and what
businesses are really using in their advertising. Finally, changes are proposed that
could ultimately result in greater profits and greater loyalty but, more importantly, in
more humane relationships
Instagram and gender stereotypisation on the example of selected Croatian influencers
No full textTema ovog rada jest analiza sadržaja koju čine sponzorirane objave šest odabranih hrvatskih influencera na društvenoj mreži Instagram kao jednoj od najpopularnijih društvenih mreža, u kontekstu korištenja rodnih stereotipa. Glavni cilj rada bio je utvrditi ulogu komunikacije odabranih influencera na Instagramu u stvaranju rodnih stereotipa, dok su se podciljevi odnosili na definiranje društvene mreže Instagram, influencer marketinga kao popularnog marketinškog alata u poslovnoj komunikaciji kompanija na Instagramu, rodnih stereotipa kao vjerovanja o tipičnim psihološkim karakteristikama i ponašanjima žena, odnosno muškaraca te uloge koju Instagram kao platforma i najbrže rastući kanal za influencer marketing ima u kreiranju i prenošenju stereotipa. Influenceri kao suvremeni kreatori mišljenja na društvenim mrežama, surađuju s kompanijama kroz influencer marketing koji predstavlja popularan i isplativ oblik oglašavanja, a oslanja se na kredibilitet i autentičnost influencera te izgrađen povjerljiv odnos s online zajednicom. Teorijski je istražena uloga koju Instagram kao novi masovni medij ima u prenošenju rodnih stereotipa koji se mijenjaju uslijed društvenih okolnosti i prilika te je utvrđeno da, kroz zastupljenost raznih oglašivačkih i korisničkih sadržaja, Instagram pogoduje održavanju rodnih stereotipa koji su analizirani uz korištenje kategorija koje je, većinom, definirao sociolog Erving Goffman. Rezultati analize provedene u sklopu praktičnog dijela ovog rada, potvrđuju da sponzorirane objave odabranih influencera sadrže elemente rodnog stereotipiziranja te seksualne objektivizacije, odnosno, da vizualni elementi njihovih sadržaja pridonose stereotipnom medijskom prikazu roda.This thesis provides an analysis of the content of sponsored posts by six selected Croatian influencers on Instagram, as one of the most popular social media platform, within the context of gender stereotypes. The main goal of this thesis is to identify the role of communication of the selected influencers on Instagram in creating gender stereotypes, while the objectives aim to define the social media platform Instagram, influencer marketing as a popular marketing tool in business communication of companies on Instagram, gender stereotypes as opinions about typical psychological characteristics and behaviours in men and women, as well as the role Instagram as a platform plays in the creation and propagation of gender stereotypes, being one of the fastest growing channel in influencer marketing. Influencers as contemporary creators of opinions on social media work with companies through influencer marketing, which is a popular and profitable way of marketing, given that it is based on the credibility and authenticity of influencers and their trustworthy relationship with online communities. The role of Instagram as a mass media platform which propagates social stereotypes that change under social circumstances is theoretically researched. Upon the analysis of gender stereotypes, which is largely based on categories defined by sociologist Erving Goffman, this thesis concludes that Instagram sustains gender stereotypes by means of various sponsored and user content. The analysis within the empirical part of this thesis confirms that sponsored content by selected influencers contain elements of gender stereotypisation and sexual objectification. In other words, the results of the analysis suggest that visual elements of influencer content contribute to the stereotypical representation of gender in the media
The influence of wellness as a part of health tourism on destination development on the example of the city of Daruvar
No full textWellness turizam kao značajan segment zdravstvenog turizma postaje sve prepoznatljiviji na turističkom tržištu, kao važan dio turističke ponude destinacije. Kao ilustracija može poslužiti podatak da je prema Global Wellness Institute, neprofitnoj organizaciji iz SAD-a, svjetsko tržište wellnessa od 2015. do 2017. raslo dvostruko brže od cjeloukupnog turističkog sektora. U radu se istražuje utjecaj wellness turizma kao dijela zdravstvenog turizma na razvoj turističke destinacije. U Republici Hrvatskoj se sve veći značaj pridaje razvoju ovoga oblika turizma, što dokazuje podatak kako je registrirano oko 200 wellness centara koji djeluju samostalno ili kao dio ponude hotela i/ili zdravstvenih institucija. Jedan od njih je i wellness centar u Daruvarskim toplicama koji je predmet istraživanja u ovomu radu. Ciljevi istraživanja su istražiti wellness turizam s teorijskog i praktičnog aspekta te rezultate istraživanja prezentirati u okviru ovoga specijalističkog diplomskog stručnog rada. Teorijski aspekt istraživanja odnosi se na analiziranje dostupne literarne građe i saznanja vezanih uz wellness turizam iz drugih dostupnih izvora. Praktičan aspekt rada odnosi se na provedbu primarnog istraživanja, koje ima za cilj istražiti zadovoljstvo korisnika wellness usluga u Daruvarskim toplicama.
Rezultati istraživanja pokazuju kako je wellness turizam važan segment turizma hrvatskih destinacija te da korisnici wellness usluga iskazuju visoki stupanj zadovoljstva ponuđenom uslugom.Wellness tourism as a significant segment of health tourism is becoming increasingly recognizable in the tourist market as an important part of the tourist offer of the destination. The fact that according to the Global Wellness Institute, a non-profit organization from the USA, the world wellness market grew twice as fast from 2015 to 2017 as the entire tourism sector can serve as an illustration. The paper investigates the impact of wellness tourism as a part of health tourism on the development of a tourist destination. In the Republic of Croatia, increasing importance is attached to the development of this form of tourism, which proves that there are about 200 registered wellness centers that operate independently or as part of the offer of hotels and / or health care institutions. One of them is the wellness center in Daruvar Spa, which is the subject of research in this paper. The goals of the research are to research wellness tourism from a theoretical and practical aspect, and to present the results of the research within this specialist graduate professional thesis. The theoretical aspect of the research refers to the analysis of available literary material and knowledge related to wellness tourism from other available sources. The practical aspect of the paper refers to the implementation of primary research, which aims to investigate the satisfaction of users of wellness services in Daruvar Spa.
The results of the research show that wellness tourism is an important segment of tourism in Croatian destinations and that users of wellness services show a high degree of satisfaction with the service offered
Music agencies on social media on the example of Euromusic agency d.o.o.
No full textZavršni rad „Glazbene agencije na društvenim medijima na primjeru Euromusic
agency d.o.o.“ bavi se pojmom promocije s naglaskom na važnosti digitalizacije i društvenih
medija. Utjecajem digitalizacije na odnose s javnošću dolazi do razvoja novih taktika i
komunikacijskih strategija. Detaljno je prikazano kako digitalizacija utječe na promociju,
posebno u prodaji glazbenih instrumenata. Cilj rada bio je ispitati jesu li odabrane trgovine
glazbene opreme prepoznali važnost društvenih medija za prodaju i promociju, usporedba
Euromusic agency s ostalom konkurencijom na društvenim mrežama te kako ključni dionici
Music Centra vide uslugu društvenih medija. Analizom sadržaja analizirano je ukupno 86
objava službenih Instagram i Facebook profila Music Centra, Euro-Unita i Audio Pro Artista.
Pomoću dubinskog intervjua ispitani su ključni dionici Euromusic Agency kako se
informiraju i donose potrošačke odluke, prate li trgovine s glazbenom opremom na
društvenim mrežama te kako ocjenjuju komunikaciju analiziranih kompanija na službenim
Instagram i Facebook profilima. Rezultati pokazuju kako su glazbene kompanije prepoznale
važnost društvenih mreža za prodaju i promociju svojih proizvoda.The final thesis „Music agencies on social media on the example of Euromusic
agency d.o.o.” is a work that deals with the notion of promotion, emphasizing the importance
of digitalization and social media. The influence that digitalization has on PR comes from the
development of new communicational strategies and tactics. It is shown in detail how
digitalization affects promotion, especially in the industry of selling music related products.
The goal of this work was to assess if the selected music stores realise the importance of
social media when it comes to sales and promotion, comparing Euromusic agency with its
competitors on social media and understanding how the key employees view the importance
of social media. A total of 86 posts from Music Centar, Euro-Unit and Audio Pro Artist were
taken from their Facebook and Instagram pages and analysed. The most important Euromusic
Agency employees were questioned with a more in-depth interview about how they get
informed, make buying decisions, if they follow music stores on social media and how would
they grade the communication of the selected companies on their official Instagram and
Facebook pages
Procjena vrijednosti poduzeća na primjeru odabranoga poduzeća
No full textPredmet istraživanja specijalističkoga diplomskog stručnog rada jest vrednovanje poduzeća Grad-Export d.o.o. Postoje različiti pristupi analizi i vrednovanju poduzeća te je potrebno znati kada je i koja metoda najprihvatljivija. Vrijednost poduzeća jest veličina koja se različito definira, ovisno o pristupu vrijednosti. Za kvalitetnu procjenu vrijednosti poduzeća potrebno je imati detaljnu analizu imovinskoga i financijskoga položaja jer je to jedini način da se dobije uvid u kontinuitet poslovanja poduzeća i pretpostave budući novčani tokovi. Procjena vrijednosti je dinamična disciplina, snažno povezana s ekonomskom stvarnošću unutar koje poduzeće djeluje, pokazuje kako se mijenja vrijednost poduzeća s promjenom uvjeta poslovanja. Cilj rada u teorijskom dijelu jest pružiti kvalitetan uvid u metode vrednovanja poduzeća, njihove prednosti i mane, način provedbe i slično, dok su ključni ciljevi rada u empirijskom dijelu utvrditi postoji li razlika u vrijednosti poduzeća upotrebom izabranih metoda. Ciljevi se odnose na utvrđivanje pojma procjene vrijednosti poduzeća, definiranje najčešće korištenih metoda procjene vrijednosti poduzeća i određivanja vrijednosti odabranoga poduzeća. U istraživačkom dijelu rada primjenom odabranih metoda utvrdit će se vrijednost odabranoga poduzeća.The subject of research of this specialist diploma professional work is the evaluation of the company Grad-Export. d.o.o. There are several different approaches to business analysis and valuation and it is necessary to know when and which method is most acceptable. Enterprise value is a quantity that is defined differently, depending on the value approach. For a quality assessment of the value of the company, it is necessary to have a detailed analysis of the property and financial position because it is the only way to gain insight into the continuity of the company and assume future cash flows. Valuation is a dynamic discipline, strongly related to the economic reality within which the company operates and how the value of the company changes with changing business conditions. The aim of the theoretical part is to provide a quality insight into the methods of valuation of companies, their advantages and disadvantages, the method of implementation and more. While the key objectives of the work in the empirical part are to determine whether there is a difference in the value of the company using the chosen methods. The objectives relate to defining the concept of company valuation, defining the most commonly used methods of company valuation and determining the value of the selected company. In the research part of the paper, the value of the selected company will be determined by applying the selected methods
