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Analysis of technologies for database access in the development of .NET applications
No full textTema ovog rada je analiza tehnologija za pristup bazi podataka u razvoju .NET aplikacija.
Cilj rada je pomoću različitih tehnologija istražiti načine pristupa podacima iz baza te definirati prednosti i nedostatke tehnologija koje se koriste za rad u .NET okruženju, pojasniti ulogu .NET sustava, njegovu primjenu u svrhu razvoja aplikacija te koju ulogu u istome imaju određeni programski jezici.
Također je vrlo važno objasniti samu strukturu baze podataka te na koji način se modeliraju kako bi bilo jednostavnije prikazati na koje se načine rade promjene na bazi podataka koristeći .NET platformu.The aim of this paper was to explore ways of accessing data from databases by using different technologies as well as to define advantages and disadvantages of the technologies used to work in the .NET environment, to clarify the role of the .NET system, its application for the purpose of developing applications and which role certain programming languages have during the process.
It was also very important to explain the very structure of the database and how they are being modeled in order to demonstrate the ways of applying changes to the database using the .NET platform easier
Analysis of the impact of neuromarketing on young people's purchasing decisions
No full textU ovom završnom radu objasnit će se utjecaj neuromarketinga i njegovih elemenata na odluke
o kupnji mlade populacije. Pretpostavka je da su svi u nekoj mjeri pod utjecajem
neuromarketinga jer je riječ o nesvjesnoj razini utjecaja vanjskih podražaja na želje i
preferencije ljudi. U radu je predstavljen razvoj neuromarketinga, njegovi elementi te proces
donošenja odluka o kupnji kod krajnjih potrošača. U posljednje vrijeme sve je veća borba za
potrošačima te se marketinški alati za privlačenje potrošača primjenjuju u sve širim poljima.
Svojom je pojavom neuromarketing izazvao velik odjek u društvu budući da se radi o
neuroznanstvenim tehnikama istraživanja u svrhe ispitivanja tržišta. S razvojem su se polemike
malo stišale, ali i dalje su prisutne. No, neuromarketing nije samo raširen u istraživačkoj sferi
marketinga. U prodajnom dijelu upotrebljavaju se mnogi elementi koji djeluju na ljudska
osjetila na nesvjesnoj razini kako bi ih privukli na kupnju. U ovom radu ispitano je koliko je
mlada populacija svjesna takvih pojava. Cilj istraživanja bio je ustanoviti u kojoj su mjeri mladi
u dobi od 18 do 25 godina pod utjecajem neuromarketinga. Zaključeno je da su mlade osobe
pod utjecajem elemenata neuromarketinga u značajnoj mjeri. Najviše utjecaja na njihove
nesvjesne kupovne odluke imaju boje, ambalaža proizvoda te glazba.This paper will deal with the impact of neuromarketing and its aspects on the purchase
decisions of the young population. The assumption is that everyone is, to some extent,
influenced by neuromarketing because it is an unconscious level of influence of external
stimuli on people's wishes and preferences. The paper presents the development of
neuromarketing, its aspects and the process of making purchase decisions among end
consumers. Recently, there has been an increasing struggle for consumers, and marketing tools
for attracting consumers are becoming more popular in an increasing number of fields. The
appearance of neuromarketing created much resonance in society since it involves
neuroscientific research techniques for market research. With increasing development, the
polemics subsided a little but still remain. However, neuromarketing is not only widespread in
the research sphere of marketing. In sales departments, many aspects of neuromarketing are
used to influence people's senses at an unconscious level in order to encourage them to make
purchases. This paper examines to what extent is the young population aware of such practices.
The goal of the research was to establish the extent to which young people between the ages
of 18 and 25 are influenced by neuromarketing. The conclusion is that young people are
significantly influenced by aspects of neuromarketing. Colors, product packaging and music
exert the greatest influence on their unconscious purchase decisions
The impact of external factors on dairy industry strategic decisions for the observed time period
No full textU ovom radu analiziran je utjecaj promjena čimbenika vanjskog okruženja, uzrokovanih značajnim događajima u razdoblju 2011. - 2021., na strateške odluke vodećih poduzeća hrvatske mliječne industrije. Promatrano razdoblje obilježava niz značajnih promjena i kriza: globalna financijska kriza, pridruživanje Hrvatske Europskoj uniji, kriza najvećeg domaćeg prehrambenog koncerna Agrokor te COVID-19 pandemija. Ovi događaji znatno su utjecali na čimbenike vanjskog okruženja, stvorili prilike i prijetnje kroz rast nezaposlenosti, visoku stopu iseljavanja, integraciju u jedinstveno tržište EU-a, smanjenje domaće proizvodnje mlijeka, donošenje Lex Agrokora te poremećaje u opskrbnim lancima. Stoga je pristup strateškog menadžmenta putem kontinuiranog snimanja vanjskog okruženja neophodan kako bi poduzeća iskoristila prilike i otklonile prijetnje iz promjenjive okoline. Donošenje ispravnih strateških odluka korištenjem vlastitih snaga i minimiziranjem slabosti, osigurava ostvarenje ciljeva poduzeća, dugoročni uspjeh poslovanja te čini razliku između tržišnih dobitnika i gubitnika. U promatranom razdoblju, ukupna prerada mlijeka smanjena je za 13 %, uz velik porast deficita vanjskotrgovinske bilance mliječnih proizvoda nakon pristupanja EU-u. Iz navedenog je moguće zaključiti da domaća mliječna industrija strateškim odlukama nije uspjela iskoristiti priliku ulaska na jedinstveno europsko tržište, niti kompenzirati negativne utjecaje demografskih promjena. Tržišni udjeli vodećih poduzeća nisu se znatnije mijenjali u promatranom razdoblju, uz izuzetak Megglea, koje je krajem razdoblja primijenilo redukcijsku strategiju i dezinvestiralo proizvodnju, te tako postalo gubitnik u tržišnom natjecanju. Dukat je korištenjem unutarnjeg okruženja Lactalis grupe i uspješnim provođenjem strategije rasta učvrstio vodeću poziciju i prometnuo se u dobitnika tržišnog natjecanja u promatranom razdoblju.This paper provides an analysis of the impact of changes in the factors of the external environment, caused by significant events in the period 2011-2021, on the strategic decisions of leading companies in the Croatian dairy industry. The observed period is marked by a number of significant changes and crises: the global financial crisis, Croatia's accession to the European Union, the crisis of the biggest domestic food conglomerate Agrokor and the COVID-19 pandemic. These events significantly influenced the factors of the external environment, created opportunities and threats through a high rate of emigration, integration into the EU single market, reduction of domestic milk production, adoption of Lex Agrokor and disruptions in supply chains. Therefore, a strategic management approach through continuous scanning of the external environment is necessary in order for companies to take advantage of opportunities and eliminate threats from the volatile environment. Making the right strategic decisions by using one's own strengths and minimizing weaknesses ensures the achievement of company goals, long-term business success and makes the difference between winners and losers. In the observed period, the total processing of milk decreased by 13%, with a large increase in the trade deficit of dairy products after accession to the EU. From the above, it is possible to conclude that the domestic dairy industry failed to take advantage of entering the single European market through strategic decisions, nor to compensate for the negative impacts of demographic changes. The market shares of the leading companies did not change significantly in the observed period, with the exception of Meggle, which at the end of the period applied a retrenchment strategy and disinvested its production, thus becoming a loser in the competition. By using the internal environment of the Lactalis Group and successfully implementing the growth strategy, Dukat consolidated its leading position and became the winner of the competition in the observed period
Analysis of employee satisfaction and motivational factors on the example of the selected company
No full textKroz ovaj rad istražen je pojam motivacije i vrste motivacije, ispitan je odnos motivacije i zadovoljstva poslom, utvrđeni su stavovi ispitanika iz nasumičnih djelatnosti M SAN grupacije o zadovoljstvu poslom koji obavljaju, analiziran je doživljaj zaposlenih o motivaciji i utvrđen stupanj motiviranosti ispitanika, dodatno je istraženo u kojoj je mjeri zaposlenicima bitno nagrađivanje i valoriziranje posla za njihov doprinos na radnom mjestu. Cilj je rada bio istražiti istinitost trendova koji nameću tezu kako novac i sustav nagrađivanja nisu presudni motivacijski faktori koji dovode do zadovoljstva. Ovim radom i pomoću navedenih pitanja pokušalo se, između ostalog, ustanoviti u kojoj mjeri menadžment može utjecati na motivaciju i zadovoljstvo djelatnika, koliko je zaposlenicima bitna nagrada za dobro obavljen posao i u kojoj mjeri izostanak ili prisutnost nagrade utječe na motivaciju i zadovoljstvo. U konačnici se može zaključiti kako kod djelatnika novac nije jedini motivacijski faktor, ali je svakako jedan od jako bitnih što je u suprotnosti s trendovima koji se spominju na zapadu i u razvijenim zemljama svijeta.In this work the problem of motivation and the forms of motivation was explored, as well as the relationship between motivation and satisfaction in the workplace. The views of examinee from random fields of M SAN grupation were determined regarding the satisfaction with the job they do, experience of employees about motivation was analysed and the degree of motivation was determined. Also, it was explored in what measure is rewarding and valorization of work relevant to the employess and their contribution in the workplace. The goal of the work was to examine truthfulness of the trends that set the thesis how money and system of rewarding are not the main motivational factor that brings satisfaction. With this work and with raised questions it was set to determine in what measure management can influence on motivation and satisfaction of employees, how much is the reward for job well done important for the employees and in what measure absence or presence of the reward affects motivation and satisfaction. In the end, it can be concluded that for the employees money isn't the only motivational factor, but certainly is very important, which is in contradiction with the trends that are mentioned in the western and developed countries
Analiza strategije kreiranja političkog imidža u medijima na temelju odabranog primjera
No full textObnašajući ulogu predsjednika vlade pa potom i predsjednika države, njegov imidž i javni diskurs neizbježna su tema u medijima, stoga autorica želi istražiti imidž Mila Đukanovića u javnosti kao i njegovu političku komunikaciju, analizirajući internetske članke i javne nastupe. Cilj ovoga rada je dati odgovor na pitanje na koji se način Milo Đukanović portretira u javnosti, pozitivno ili negativno, pomoću provedene metode analize sadržaja i metode analize javnih nastupa. Provedenim istraživanjem ustanovljen je Đukanovićev pozitivni imidž te zadovoljavajuća razina političke komunikacije. Rad donosi pregled institucionalnih činjenica političkog sustava Crne Gore, kulturološkog okvira s naglaskom na etničku rascijepljenost te raspravu rezultata provedenog istraživanja.Acting as Prime Minister and then as a President, the image and public discourse of Milo Djukanovic are an inevitable topic in the media. Thus the author wants to explore the image of Milo Djukanovic in public as well as his political communication by analyzing online articles and public appearances. The aim of this paper is to answer the question of how Milo Djukanovic is portrayed in public, positively or negatively, in a way that content analysis method and method of analysis of public speaking have been conducted. The research established Djukanovic's positive image and a satisfactory level of political communication. The paper provides an overview of the institutional facts of the political system of Montenegro, the cultural framework with an emphasis on ethnic divisions and a discussion of the results of the research
