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APPLICATION OF MARKET RESEARCH FOR THE PURPOSE OF CONDUCTING MARKET SEGMENTATION IN TOURISM
No full textZbog sve veće želje mladih da putuju i otkrivaju nova mjesta, omladinski je turizam sve više
prepoznatljiv na turističkom tržištu. Obzirom na novonastalu krizu uzrokovanu pandemijom koja
je započela početkom 2020. godine uvedene su mjere zbog kojih putovanja nisu bila moguća.
Glavni cilj ovog rada bio je istražiti i prikazati kako i na koji način je novonastala kriza uzrokovana
korona virusom utjecala na naviku putovanja mladih. Ciljni segment istraživanja bili su mladi u
dobi od 15 do 29 godina. Provedenim istraživanjem otkriveno je da mladi žele putovati te da je
korona virus utjecao na putovanja.Due to the growing desire of young people to travel and discover new places, youth tourism is
increasingly recognizable in the tourist market. In view of the emerging crisis caused by the
pandemic that began in early 2020, measures were put in place that made travel not possible. The
main goal of this paper was to investigate and show how and how the emerging crisis caused by
the coronavirus affected the habit of traveling young people. The target segment of the study was
young people between the ages of 15 and 29. Research has shown that young people want to travel
and that the corona virus has affected travel
TRADITIONAL GASTRONOMY IN HOSPITALITY
No full textTradicionalna gastronomija predstavlja tradicionalna jela kako države, tako i pojedinih
regija, gradova, mjesta i sl. U današnje vrijeme samo se neki pridržavaju tradicionalne
prehrane i spremanja iste. Kvaliteta i sigurnost hrane je znanstvena disciplina koja opisuje
upravljanje, pripremu i skladištenje hrane. Svrha gastronomije je očuvati ljudsko zdravlje
najboljom mogućom prehranom i osigurati uživanje u životu i jelu.
Svrha i cilj rada su pridržavanje uvjeta u ugostiteljstvu za pripreme tradicionalne hrane na
tradicionalni način, a da se pridržavaju potrebnih sigurnosnih mjera kod pripreme hrane.
Kako se turistički trendovi mijenjaju iz dana u dan, tako i tradicionalna prehrana dolazi do
izražaja za turiste koji, osim obilaska različitih turističkih lokacija, dolaze radi upoznavanja
tradicionalne prehrane određene države ili regije.Traditional gastronomy is the traditional dishes of the country, as well as individual regions,
cities, towns, etc. Nowadays, only some adhere to the traditional diet and its preparation.
Food quality and safety is a scientific discipline that describes the management, preparation
and storage of food. The purpose of gastronomy is to preserve human health with the best
possible diet and ensure the enjoyment of life and food.
The purpose and goal of the work are to adhere to the conditions in the catering industry for
the preparation of traditional food in the traditional way and to adhere to the necessary
safety measures when preparing food. As tourist trends change from day to day, the
traditional diet comes to the fore for tourists who, in addition to visiting various tourist
locations, come to get to know the traditional diet of a particular country or region
Volkswagen caddy road vehicle dynamics calculation
No full textVučnim proračunom vozila se utvrđuju mogućnosti cestovnog vozila, poput maksimalne
brzine koju vozilo može postići ili maksimalnog uspona koji vozilo može savladati, u
ovisnosti o uvjetima na cesti i performansama samog vozila. U završnom radu napravljen je
vučni proračun vozila Volkswagen Caddy. Svi otpori koji se javljaju prilikom kretanja vozila
su opisani, proračunati i grafički prikazani u dijagramima. Proračunata je i grafički prikazana
hiperbola vuče, te je izrađen vučni dijagram vozila. Vučni proračun i grafički prikazi izrađeni
su u računalnom programu MS Excel.The vehicle dynamics calculation determines the capabilities of the road vehicle, such as the
maximum speed that the vehicle can reach or the maximum climb that the vehicle can
overcome, depending on the road conditions and the performance of the vehicle itself. In the
final work, the traction calculation of the Volkswagen Caddy was made. All driving
resistances that occur when the vehicle is moving are described, calculated, and graphically
shown in diagrams. The traction hyperbola was calculated and graphically shown, and a
traction diagram of the vehicle was made. Traction calculation and graphical representations
were created in the computer program MS Excel
TAX EVASION
No full textSuvremena država poznaje niz poreznih oblika kojima je omogućeno oporezivanje svih
pokazatelja ekonomske snage. Međutim, rastom poreznog tereta povećava se i otpor plaćanju
poreza. Usporedno s razvojem poreznih oblika, ljudi su razvijali različite legalne i ilegalne
načine izbjegavanja plaćanja porezne obveze. U radu se definiraju različite vrste i oblici
porezne evazije i teško su mjerljivi jer je teško izmjeriti gubitke. Jedan od načina utaje poreza
je pohranjivanje dobiti u poreznim oazama s vrlo niskom ili nultom poreznom stopom. Može
biti zakonita i nezakonita, ovisi o brojnim čimbenicima, a s poreznom evazijom usko je vezan
porezni moral. Porezna evazija, posebice ona ilegalna, ozbiljan je problem za Hrvatsku, stoga
i novu poreznu reformu treba razmatrati u kontekstu porezne evazije. U ovom radu analiziraju
se pojmovi poreza i porezne evazije te njihov utjecaj na društvo u cjelini.The modern state knows a number of tax forms that allow the taxation of all indicators of
economic strength. However, with the growth of the tax burden, the resistance to paying taxes
also increases. In parallel with the development of tax forms, people have developed various
legal and illegal ways to avoid paying taxes. The paper defines different types and forms of tax
evasion and is difficult to measure because it is difficult to measure losses. One way of tax
evasion is to store profits in tax havens with very low or zero tax rates. It can be legal or illegal,
it depends on a number of factors, and tax morality is closely linked to tax evasion. Tax evasion,
especially illegal evasion, is a serious problem for Croatia, so the new tax reform should be
considered in the context of tax evasion. This paper analyzes the concepts of tax and tax evasion
and their impact on society as a whole
ANALYSIS OF THE MARKETING MIX ON THE EXAMPLE OF VALAMAR RIVIERA
No full textMarketinški splet zahtijeva od marketinških stručnjaka da odlučuju o proizvodu i njegovim
karakteristikama, određuju cijenu, odlučuju kako će distribuirati proizvod te odabiru metode za
promidžbu proizvoda. Elementi marketinškog spleta su: proizvod, cijena, promocija i
distribucija. Marketinški splet ili mix odnosi se na niz radnji ili taktika koje tvrtka koristi kako
bi ostvarila svoje marketing ciljeve. Rezultat uspješnosti marketinških stručnjaka glede razvoja
marketinškog spleta jesu privlačni proizvodi, zadovoljni potrošači te ostvarenje profita. U
različitim fazama životnog vijeka proizvoda, marketinški splet može zahtijevati i modifikacije
u smislu snižavanja cijena kako bi se privukli novi korisnici i klijenti konkurencije , razvijanje
bolje promidžbene kampanje ili nove i poboljšane usluge i proizvodi. U radu je prikazana
analiza marketinškog spleta na primjeru hotelskog poduzeća Valamar Riviera.The marketing mix requires marketing professionals to decide on the product and it’s
characteristics, determine the price, decide how to distribute the product, and choose methods
to promote the product. The elements of the marketing mix are product, price, promotion and
distribution. A marketing mix refers to a series of actions or tactics that a company uses to
achieve it’s marketing goals. The result of the success of marketing experts in the development
of the marketing mix are attractive products, satisfied consumers and making a profit. At
different stages of a product’s lifecycle, the marketing mix may also require modifications in
terms of lowering prices to attract new users and customers of the competition, developing a
better publicity campaign, or new and improved services and products. The paper presents an
analysis of the marketing mix on the example of the hotel company Valamar Riviera
EFFICIENCY OF DECENTRALIZATION IN CROATIA
No full textOvaj rad posvećen je decentralizaciji u Republici Hrvatskoj. Na početku rada objašnjen je
pojam decentralizacije i centralizacije. Kakva je lokalna samouprava u Hrvatskoj. Zatim
spomenuta je i fragmentacija, njen pojam, također i koje su posljedice iste. Navedeno je do
kojih je promjena trebalo doći, da li je i do kojih je promjena došlo. Spomenuta je i
europeizacija lokalne samouprave. Što treba doraditi i koji su te pri kraju navedeni su temeljni
problemi sa kojima se susreće Republika Hrvatska u reformama i provedbi istih.This paper is dedicated to the decentralization int he Republic of Croatia. First of all is
explained decentralization and centralization. What is local self gouvernment like in
Croatia.Then fragmentation is mentioned, concept but also it's consequences. It is stated
which changes should taken place, whether and which changes should take place. The
Europeaization of local self gouvernment was also mentioned What is need to be finalized
and what are the basic problems that the Republic of Croatia is facing int he reforms and the
proved ones
F&B MANAGEMENT
No full textStrukturu organizacije u hotelskom sustavu prvenstveno čine ljudski resursi. Gosti, zaposlenici
hotela te vlasnik hotela čine tri osnovna temelja hotelskog sustava. U hotelijerstvu podjela poslova
se dijeli na smještaj (room division), te hrana i piće (food and beverage – F&B). U radu je
prikazana funkcija F&B menadžmenta u hotelu, i koji su poslovi koji se očekuju da izvršava kako
bi poduzeće išlo u željenim pravcu. Izbor hrane pa i napitaka u zadnjih nekoliko godina se mijenja.
Gosti sve više paze na prehranu prije svega zbog zdravstvenog razloga pa onda i zbog fizičkog
izgleda. Zbog toga je vrlo bitno ostati u trendu i pratiti inovacije, kako bi odjel hrane i pića pa i
sami F&B menadžer imao bitnu ulogu u hotelijerstvu.The structure of the organization in the hotel system is primarily made up of human resources.
Guests, hotel employees and the hotel owner form the three basic foundations of the hotel system.
In the hotel industry, the division of work is divided into accommodation (room division), and
food and beverage (F&B). In this paper, I will talk about the function of F&B management in a
hotel, and what jobs it is expected to perform for the company to go in the desired direction. The
choice of food and even beverages has changed in the last few years. Guests are increasingly
paying attention to their diet, primarily for health reasons and then for physical appearance. That
is why it is very important to stay in trend and follow innovations, so that the food and beverage
department and the F&B manager himself have an important role in the hotel industry
CHARACTERISTICS AND SIGNIFICANCE OF THE SILVER ECONOMY
No full textNovi pogled na starenje stanovništva, kao i na ekonomsku korist koja uz njega dolazi dovelo
jedo razvoja srebrne ekonomije. Ovakav pristup smanjuje negativne učinke starenja
stanovništva kroz intervencije usmjerene na kreiranje novih mjera i strategija koje bi ublažile
daljnje starenje stanovništva. Glavna karakteristika srebrne ekonomije je ta što je namijenjena
osobama starijim od 50 godina ima za cilj da se starenje stanovništvo shvati kao priliku kroz
koju će se ostvarivati ekonomska korist, poboljšati slika zemlje i razbiti mitove o starenju koji
i dalje predstavljaju uteg u shvaćanju zdravog i aktivnog starenja.
Jedan od važnijih smjernica srebrne ekonomije je produljenje radnog vijeka nakon
kompletiranih uvjeta za umirovljenje, a to je i jedna od bitnih strategija uspješnih zemalja koje
zastupaju najveće tržište srebrne ekonomije u Europi i svijetu.
U radu je detaljno pojašnjen koncept srebrne ekonomije, dan je primjer zemalja koje su uspješne
u primjeni svojih strategija srebrne ekonomije, te je analizirana mogućnost razvoja iste u
Republici Hrvatskoj.A new view of the aging population, as well as the economic benefits associated with it, has led
to the development of the silver economy. This approach reduces the negative effects of ageing
population through interventions aimed at creating new measures and strategies that would
prevent further ageing of the population. The main characteristic of the silver economy is that
it is intended for people over 50 years and aims to perceive the elderly population as an
advantage to gain economic benefits and dispel myths related to aging that remain a burden in
economy terms.
One of the most important guidelines of the silver economy is the prolongation of working life
following completed retirement conditions, and this is one of the essential strategies of
successful countries that represent the largest market of the silver economy in Europe and the
world.
This paper elaborates on the concept of the silver economy, provides examples of countries that
are successful in the implementation of their silver economy strategies, and analyzes the
possibility of developing silver economy in the Republic of Croatia
PROTECTION AND MANAGEMENT OF FOREST ECOSYSTEMS ON SELECTED EXAMPLES OF PROTECTED NATURE AREAS IN CROATIA
No full textŠuma ima brojne funkcije koje pozitivno utječu na kvalitetu ljudskog života. Šume približavaju
ljude prirodi te ih potiču na očuvanje baštine. Poznata je važnost šuma za kvalitetu zraka i
stvaranje kisika bez kojeg život na Zemlji ne bi bio moguć, a također utječu na regulaciju klime
i doprinose očuvanju biološke raznolikosti. Važnost šumskih ekosustava za ljude je
neprocjenjiva, a posljedice uništenja šuma bile bi katastrofalne. Gospodarenje u skladu sa
zakonima i aktima važno je kako bi gospodarenje šumskim ekosustavima bilo uspješno,
odnosno ispunjavalo zadana pravila i strateške odrednice. Na odabranim primjerima zaštićenih
područja u Republici Hrvatskoj gospodarenje se odvija prema pravilima ustanove koja je
nadležna za to područje, a nalaze se u šumsko-gospodarskoj osnovi koja se izrađuje kako bi se
osiguralo gospodarenje kojim će se očuvati prirodna struktura šuma, raznolikost i stabilnost
gospodarskih i općekorisnih funkcija šuma.Forest has several functions that positively affect the quality of human life. Forests bring people
closer to nature and encourage them to preserve their heritage. The importance of forests for air
quality and oxygen generation, without which life on Earth would not be possible, is well
known, and they also affect climate regulation and contribute to the conservation of
biodiversity. The importance of forest ecosystems to humans is invaluable, and the
consequences of forest destruction would be catastrophic. Management in accordance with laws
and acts is important for the management of forest ecosystems to be successful, ie to meet the
set rules and strategic guidelines. Selected examples of protected areas in the Republic of
Croatia are managed according to the rules of the institution responsible for the area, and they
are in the forest management plan, which is designed to ensure management that will preserve
the natural structure of forests, diversity, and stability of economic and general forest functions
CONTROLLING AS A PARTNER TO MANAGEMENT
No full textKontroling napreduje iz godine u godinu. Njegova uloga je spajanje pojedinačnih ciljeva u
ukupni cilj poduzeća. Ujedno spaja dijelove u cjelinu kako bi se stvorio panoramski pogled na
poslovanje poduzeća. Povezuje parcijalne organizacijske funkcije u cjelovitu funkciju s
jednim općim ciljem, a to je podizanje ukupne efikasnosti i efektivnosti poduzeća. Potreba za
kontrolingom je nužna jer ona garantira uspješnost i vođenje ka zacrtanom cilju. Menadžment
i kontroling su usko povezani. Imaju iste ciljeve i želju za što boljim poslovanjem. Za rast i
razvoj je bitna zainteresiranost obiju strana te spremnost na promjene. Kontroling pomaže
menadžmentu u njegovom uspjehu, a menadžment određuje uspjeh kontrolinga. Ova dva
pojma u kombinaciji osiguravaju svijetlu budućnost. Kako bi se osigurala uspješna suradnja
između usluge kontrolinga i menadžmenta, potrebno je imati razumijevanje za poslovanje.
Svako poduzeće ima za potrebu uvesti kontroling i dobro upravljati njime, jer svako poduzeće
je unikatna, jedinstvena i neponovljiva cjelina, a uvođenjem kontrolinga je osiguran uspjeh i
lakši put do željenog. Menadžment i kontroling u kombinaciji stvaraju brojne pozitivne
efekte. Kontroling je jedna od najisplativijih investicija. On je čvrst temelj poslovnim
odlukama te omogućava uvid u realnu sliku koja pomaže da se planira budućnost poslovanja.
Predstavljaju temelj koji vodi do uspješnog poslovanja, ali na kraju i do jedinstvenog
poduzeća.Controlling is progressing from year to year. Its role is to merge individual goals into the
overall goal of the company. It also merges the parts into a whole to create a panoramic view
of the company's business. It connects partial organizational functions into a complete
function with one general goal, which is to raise the overall efficiency and effectiveness of the
company. The need for controlling is necessary because it guarantees success and guidance
towards the set goal. Management and controlling are closely linked. They have the same
goals and desire for the best possible business. The interest of both parties and the readiness
for change are important for growth and development. Controlling helps management in its
success, and management determines the success of controlling. These two concepts
combined ensure a bright future. In order to ensure successful cooperation between the
controlling service and the management, it is necessary to have an understanding for the
business. Every company needs to introduce controlling and manage it well, because each
company is a unique, unique and unrepeatable whole, and the introduction of controlling
ensures success and an easier path to the desired. Management and controlling in combination
create numerous positive effects. Controlling is one of the most profitable investments. It is a
solid foundation for business decisions and provides insight into the real picture that helps to
plan the future of the business. They represent the foundation that leads to a successful
business, but ultimately to a unique company