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COMPARISON OF OPERATIONS FOR LEADING BANKS IN THE REPUBLIC OF CROATIA ZAGREBAČKE BANKE I PRIVREDNE BANKE ZAGREB
No full textCilj ovog rada jest detaljna usporedba dviju banaka u RH koje sa svojim tržišnim udjelom na domaćem bankarskom tržištu uvjerljivo zauzimaju vodeća mjesta a to su Zagrebačka banka d.d. i Privredna banka Zagreb d.d.
Predstavljanje i usporedba njihova poslovanja, bankarskih usluga, financijskih izvještaja itd.. ima za svrhu bolje razumijevanje njihova utjecaja i važnosti u cjelokupnom bankarskom društvu, te što ih to čini vodećim i najprepoznatljivim bankama u RH, daleko iznad konkurencije.The aim of this paper is a detailed comparison of the two banks in Croatia that their market share in the domestic banking market convincingly occupy leading positions and they are Zagrebacka banka d.d. and Privredna banka Zagreb d.d.
Presentation and comparison of their operations, banking services, financial statements, etc .. has the purpose of better understanding of their impact and importance in the overall banking society, and what is it that makes them recognizable and leading banks in Croatia, far above the competition
An Application of statistical methods in the analysis of satisfaction of visitors to protected areas
No full textU ovome radu prikazana je primjena statističkih metoda u istraživanju tržišta Parka prirode Vransko jezero koje je kao zaštićeno područje posebno privlačna turistička destinacija. Pomoću metoda deskriptivne statistike analizirano je zadovoljstvo 14 elemenata ponude kroz 2015., 2016., 2017. godinu. Proveden je Kruskal Wallis test pomoću kojeg se utvrđuje postoji li statistički značajna razlika u ocjenama zadovoljstva kroz promatrane godine. Rezultati analize kako su posjetitelji izrazito zadovoljni ponudom parka, te se srednje ocjene zadovoljstva ponudom svake godine povećavaju. U prosjeku najvišim ocjenama ocijenjen je element Stručnost i ljubaznost osoblja, dok je element Dostupnost lokalnih proizvoda u prosjeku najniže ocijenjeni element.This thesis presents the application of statistical methods in market research area. The analysis is performed based on the data from Vransko lake Nature park. This Nature park is a protected area, and thus, is a particularly attractive tourist destination. By applying descriptive statistics methods, the satisfaction across 14 different elements was analyzed through the period 2015- 2017. Kruskal Wallis test was performed in order to determine the existence of a statistically significant difference in satisfaction ratings throughout the observed years. The results showed that visitors are very pleased with the park's offer. Moreover, average satisfaction ratings are increasing each year. On average, the highest rated element is Staff professionalism and kindness, while the lowest average rated element is Availability of Local
ANALIZA IMOVINE PODUZEĆA NA PRIMJERU SOLARISA D.D.
No full textNeometano poslovanje poduzeća zahtijeva postojanje imovine, koja se javlja u dva oblika, a to su dugotrajna i kratkotrajna imovina.Dugotrajna imovina veće je vrijednosti i njome se koristi duže od godinu dana. Kratkotrajna imovina je imovina koja se iskoristi unutar godinu dana ili unutar proizvodnog ciklusa. Analizom stavki dugotrajne i kratkotrajne imovine utvrđuje se razmjer stavki i važnost pojedine imovine za poslovanje. U radu se analizira stanje imovine u poduzeću Solaris d.d. u razdoblju 2013. – 2018. godine.The unmanaged business of the company requires the existence of property, which occurs in two forms, which are long-term and short-term assets. Long-term assets are of greater value and have been used for more than a year. Current assets are assets that are utilized within a year or within the production cycle. Analysis of items of long-term and short-term assets determines the ratio of items and the importance of each asset to the business. The paper analyzes the state of property in Solaris d.d. in the period 2013 - 2018
CONNECTIVITY OF ORGANIZATIONAL CULTURES AND INOVATION
No full textSvrha ovog rada je ukazati na uzajamnu povezanost organizacijske kulture i inovacija, kao jedni od pokazatelja izvrsnosti poslovanja organizacijska kultura i inovativnost imaju bitnu ulogu u smanjenju ili povećavaju djelotvornosti organizacije, rastu uspješnosti u poslovanju i stvaranju njene konkurentske prednosti. Adekvatna i jaka kultura temelj je za ostvarivanje određene strategije i zamjena za niz pravila, propisa i drugih organizacijskih mehanizama koji reguliraju odnose i ponašanje članova u poduzeću. Može se reći da je organizacijska kultura zapravo način rada i života u poduzeću koja se manifestira kroz pravila i rituale u svakidašnjem poslovanju. Ona je sustav vrijednosti, uvjerenja i običaja unutar neke organizacije koji su u interakciji i s formalnom strukturom proizvodeći norme ponašanja, a definira se kroz vidljive i nevidljive razine.The purpose of this paper is to point to the mutual link between organizational culture and innovation, as one of the indicators of business excellence, organizational culture and innovation play an important role in reducing or increasing the effectiveness of the organization, to increase its business success and to create its competitive advantage. Adequate and strong culture is the foundation for achieving a specific strategy and a substitute for a variety of rules, regulations and other organizational mechanisms that regulate relationships and behavior of members in the enterprise. It can be said that organizational culture is actually a way of life and work in a company that manifests itself through rules and rituals in everyday business. It is a system of values, beliefs, and customs within an organization that interact with the formal structure by producing norms of behavior and is defined through visible and invisible levels
TAX CLIN IN RH IN RELATION TO OECD COUNTRIES
No full textPorez je najvažniji i najizdašniji prihod države koji se definira kao oblik prisilnog davanja
kojeg nameće država. Porezi su danas sveprisutni i ne postoji nijedna osoba koja ih ne mora
plaćati. Postoji više oblika poreza, a cilj ovog rada je pobliže objasniti što je porezni klin te
kakav je porezni klin u Republici Hrvatskoj u odnosu na zemlje OECD-a. Porezni klin je
razlika između bruto troška rada za poslodavca i neto plaće koju prima posloprimac. Porezni
klin utječe na razinu nezaposlenosti. Povećanjem poreznog klina dolazi do povećanja troška
radne snage u tvrtki. U radu se uspoređuje porezni klin u RH u odnosu na zemlje OECD-a.
Usporedbom poreznog klina u Republici Hrvatskoj s državama OECD-a, primjećuje se da
Hrvatska nije među zemljama s najvišim poreznim klinom. Ukupan porezni klin u Republici
Hrvatskoj je blago ispod prosjeka za zemlje EU koje su članice OECD-a.Tax is the most important and plentiful financial resource for the state. It is defined as a form
of imposed levy by the government. Today, taxes are omnipresent and there isn’t a person that
doesn’t have to pay them. There are many types of taxes and the aim of this thesis is to study
and explain the distinction in the ‘tax wedge’ in Croatia in comparison to the countries of the
OECD. The tax wedge is the difference between the corporate income tax of an employer and
the actual salary of an employee after the taxes. The tax wedge greatly influences the
unemployment rate. The increase of the tax wedge affects the increase of the cost of labor for
a company. The paper compares the tax wedge in the Republic of Croatia with OECD
countries. By comparing the tax wedge in the Republic of Croatia with the OECD countries, it
is noticed that Croatia is not among the countries with a higher tax wedge. The overall tax
wedge in Croatia is slightly below the average for OECD member states
FAMILIY FARMS AND ORGANIC PRODUCION IN THE REPUBLIC OF CROATIA
No full textOPG je fizička osoba ili skupina fizičkih osoba članova zajedničkog kućanstva, koje obavljaju poljoprivrednu djelatnost na poljoprivrednom gospodarstvu koristeći se vlastitim ili unajmljenim proizvodnim jedinicama. Mnogi projekti obiteljskih poljoprivrednih gospodarstava potvrđuju kako se u Hrvatskoj sve više razvija ekološka proizvodnja gotovo u svim poljoprivrednim kategorijama. Ekološka proizvodnja odnosno poljoprivreda je poseban sustav održivog gospodarenja u poljoprivredi i šumarstvu koji obuhvaća uzgoj bilja i životinja, proizvodnju hrane a uključuje sve ekološki i društveno opravdane proizvodno tehnološke metode. Osnovna je svrha ekološke proizvodnje zaštita zdravlja i života ljudi, zaštita prirode i okoliša te zaštita potrošača. Eko proizvod, ekološki ili organski proizvod je proizvod dobiven kroz sustav ekološke poljoprivrede odnosno bez uporabe umjetnih gnojiva, kemikalija ili pesticida.Family farm is a physical person or members of common household who work on agricultural activity using their own or leased production units. Many projects of family farms confirms that organic production in Croatia is developing more and more, almost in all agricultural categories. Ecological production or agriculture is a special system of sustainable management in agriculture and forestry which includes cultivation of plants and animals, food production and also includes production - technological methods that are ecologically and socially justified. The basic purpose of ecological production is protection of people’s health and life, protection of nature and environment and also consumer’s protection. Eco product, ecological or organic product is obtained through the system of ecological agriculture without the use of solid fertilizer, chemicals and pesticides
AVANTURISM IN LIKA-SENJSKA COUNTY
No full textAvanturistički turizam u posljednje vrijeme uzima sve veći zamah i privlači sve veći broj turista koji svoje slobodno vrijeme žele iskoristiti aktivno. Ovakvu situaciju imamo kako u svijetu tako i u Republici Hrvatskoj. Ovaj oblik turizma temelji se na prirodnim atrakcijama. Hrvatska, prema tome, posjeduje veliki potencijal za razvoj ovog specifičnog oblika turizma kojim se mogu ishoditi značajni pozitivni rezultati kako za lokalno stanovništvo tako i za regiju. Ličko- senjaska županija se sve više razvija i napreduje po pitanju avanturističkog turizma na način da svojom prirodnom ljepotom i krajolikom privlači veliki broj ljubitelja avanture i prirode. Cilj rada je prikazati stanje i potencijal razvoja avanturističkog turizma.Adventure tourism marks a remarkable growth in the past years, attracting more and more
tourists who want to spend some quality time travelling. This is not just the case in Croatia, but
throughout the world.
Adventure tourism is based on the natural attractions of a certain country. Croatia, therefore,
obtains an enormous potential for the development of this specific form of tourism, which can
have a positive effect on both its population, and the county.
Lika-Senj County is increasingly developing and advancing in the field of adventure tourism
by attracting a large number of adventurous and nature lovers with its natural beauty and
landscape. The aim of this pape ris to present posibilities of developement avanturism in Likasenjska
county
MARKET RESEARCH WITH SPECIAL EMPHASIS ON RURAL TOURISM
No full textIstraživanje tržišta je standardizirani postupak prikupljanja, dobivanja, analiziranja i
razumijevanja informacija koje služe za odlučivanju u marketingu i poslovanju općenito. Bitno
je razumjeti da sve polazi od korisnika i potrošača te da ukoliko želimo ostvariti
zadovoljavajuće poslovanje nužno je izbjeći objektivnost prilikom istraživanja te se staviti u
poziciju ispitanika i osim statističkih podataka, sagledati informacije iz više uglova. Ono što je
ključ za poslovnog čovjeka i njegov uspjeh je talent: ''osjećaj'' o tržištu. Ruralni turizam je
specifičan oblik koji sve više bilježi raste kao trend jer održavanje kulture i osvrt prema prirodi
postaje traženiji kao jedna od stavki održivosti turizma. Cilj rada je shvatiti što je istraživanje
tržišta, kako ono funkcionira i koje su ključne metode za njegovo bolje razumijevanje sa
osvrtom na ruralni turizam, njegove značajke i analiza LTRR turističke ponude .Market research is a standardized process of collecting, obtaining, analyzing and understanding
the information that is used to make decisions in marketing and business in general. It is
important to understand that everything starts from users and consumers and that if we want to
achieve a good business it is necessary to avoid objectivity in the research and to put ourselves
in the position of the examinees and apart from the statistical data, to look at information from
many angles. What is key to a businessman and his success is: a "sense" of the market. Rural
tourism is a specific form that is increasingly growing as a trend because the maintenance of
the culture and reference to nature is becoming more sought, because these are the elements
related to sustainability of tourism. The aim of the paper is to understand what market research
is, how it works and what are the key methods for better understanding it with focus on rural
tourism, its features and analysis of LTRR tourist offer
CONTEMPORARY FORMS OF DISTRIBUTION IN TOURISM
No full textDistribucija turizma i turistiĉko trţište je specifiĉno u odnosu na ostala trţišta. Iako se po svojim elementima ne razlikuje od ostalih trţišta, njegova posebnost je u njegovom funkcioniranju. Tu se svrstavaju i osobine turistiĉke ponude i potraţnje ĉije pojedinaĉne karakteristike pridonose specifiĉnostima njihovih odnosa na trţištu. Tu su i turistiĉke potrebe koje su jedne od najstarijih ĉovjekovih potreba, a podrazumijevaju potrebe za rekreacijom, odmorom zabavom i sliĉno. Zadovoljenjem tih potreba bavi se marketing u turizmu koji objedinjuje sadrţajno i teorijski sve djelatnosti koje ĉine turizam kao sloţeni sistem. Prema tome, marketing u turizmu se moţe definirati kao prilagoĊavanje politike turistiĉkih poduzeća i turistiĉke politike na lokalnom, regionalnom, nacionalnom i meĊunarodnom nivou, da bi se postiglo optimalno zadovoljenje potreba odreĊenih skupina potrošaĉa i tako ostvario profit. No marketing pojedinaĉno bi bio bespotreban ukoliko mu nema distribucije, u prošlosti su ljudi zakupljivali kapacitete osobno u agencijama no svakodnevno smo svjesni da postajemo era interneta te smo primorani koristiti internet za distribuciju u turizmu.Definiran je i pojam marketinškog spleta koji se odnosi na definiranje instrumenata i njihovog meĊusobnog odnosa kako bi se zadovoljile potrebe potrošaĉa i ostvarili ciljevi poslovanja. Na poslijetku
definiramo internet te moderne internet stranice koje koriste gosti/turisti te ponuĊaĉi usluga i dobara. Analiziramo Airbnb, Booking.com, Trivago te naposlijetku Tripadvisor.The distribution in tourism and the tourism market are specific in relation to other markets. Although it is not different from the other markets regarding the other elements, its particularity is in its functioning. This includes the features of tourist offer and demand whose individual characteristics contribute to the specificities of their market relations. There are also tourist needs that are one of the oldest man`s needs and include the need for recreation, vacation, fun and similar. The satisfying of these needs is a task of tourism marketing that brings together all the activities that make tourism as a complex system. Therefore, marketing in tourism can be defined as the adjustment of tourism firms policies and tourism policies at local, regional, national and international level in order to achieve maximum satisfaction of specific groups of consumers and to make profit. But marketing alone would have been unnecessary if there is no distribution. In the past, people were leasing the capacities in agencies, but today in internet era there is need to use the internet for this purpose. The term of marketing mix refers to defining the instruments and their mutual relations in order to meet customer needs and achieve business objectives. In the aftermath, there is a definition of interent and modern web sites used by guests/ tourists and service providers. There is also analysis of Airbnb, Booking.com, Trivago and then Tripadvisor
DEVELOPMENT OF TECHNOLOGY IN TOURISM
Get PDFTurizam je putovanje u svrhu rekreacije, ugode ili posla i najĉešće je ograniĉenog trajanja.
Najĉešće se turizam povezuje sa putovanjem izvan domicilne zemlje, ali se također može
odnositi i na putovanje na druge lokacije u tuzemstvu izvan mjesta stanovanja.
Svjetska turistiĉka organizacija definira turiste kao: "ljude koji putuju i odsjedaju u mjestima
izvan uobiĉajenog mjesta na razdoblje ne dulje od jedne godine u svrhu zabave, posla ili
drugih razloga". Razvojem tehnologije pridonijelo se inovacijama na tržištu, destinacije se
prilagođavaju trendovima i zahtjevima turista. Takve inovacije omogućile su razvoj aplikacija
i programa vezanih za turizam te je broj novih u stalnom porastu. Turizam je postao vodeća
svjetska industrija koju obuhvaća podruĉja djelovanja poput: ekonomije, sporta, kulture,
sociologiju i dr. te u sve većoj mjeri nove tehnologije. S obzirom na to da je današnji turist
informiran i zahtjevan on pomoću IT tehnologije nastoji iskoristiti i doprijeti do raznih oblika
turistiĉkih usluga koje nude destinacije u cilju samostalnog planiranja.Tourism is a journey for recreation, pleasure or work and is usually of limited duration.
Tourism is most commonly associated with traveling outside the home country, but it can also
relate to travel to other locations outside the country of residence.
The World Tourism Organization defines tourists as "people who travel and stay in places
outside the usual place for a period of not more than one year for entertainment, work or other
reasons". With the development of technology, innovation has contributed to the market,
destinations are adapted to the trends and demands of tourists. Such innovations have enabled
the development of applications and programs related to tourism and the number of new ones
is steadily increasing. Tourism has become the world's leading industry, covering areas of
activity such as: economics, sports, culture, sociology, and more and more new technology.
Given that today's tourist is informed and demanding with IT technology, he seeks to utilize
and reach out to various forms of tourist services that offer destinations for self-plannin