Repository of Polytechnic Lavoslav Ružička Vukovar
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MARKETING PLAN FOR THE NEW PRODUCT "SALVATOR"
No full textMarketinški plan je dokument koji je bitan je dio upravljačkog procesa i planiranja, a dobro izrađen marketinški plan odredit će koje poteze će biti potrebno poduzeti kako bi se ostvarili poslovni ciljevi i ideje te kako bi se istaknulo i odvojilo od konkurencije. Svrha je marketinškog plana odrediti tržište i ciljanu skupinu potrošača, analizirati konkurenciju i okruženje u kojem se poduzeće nalazi, odrediti marketinšku strategiju kojom će se privući novi kupci, ali i strategiju kako se nositi s nepredviđenim situacijama na tržištu. Radom će se prikazati marketinški plan u svrhu razvoja novog proizvoda, odnosno prvog koraka razvoja linije proizvoda „Salvator“. Riječ će biti o dva zasebna proizvoda koji se mogu integrirati u cjelinu; ruksaku za spašavanje i pametnoj čizmi „Salvator“. Plan sadrži društveno odgovornu i ekološku komponentu, te je, između ostalog, rađen kroz prizmu ideje o revitalizaciji tvrtke Borovo d.d. i njezinu povezivanju s visokotehnološkim, također lokalnim, partnerom.A marketing plan is a document that is an essential part of the management process and planing, and a weel-made markerting plan will determine what steps will bi taken to achive business purpose and ideas and how to stand out and separate from the competition. The purpose of the marketing plan is to determine the market and the target group of consumers, to know the competition and the enviroment in which the company is located, to determine the maketing strategy that will attract new customers, but also how to deal with unforeseen situations on he market. The paper will present a marketing plan for the purpose of developing a new product, i.e. the first step in the development of the "Salvator" product line. These will be two separate products that can be integrated into a whole; rescue backpack and smart boot "Salvator". The plan contains a socially responsible and ecological component, and was, among other things, made through the prism of the idea of the revitalization of the company Borovo, and its connection with a high-tech, also local, partner
OSTEOPOROSIS
No full textOsteoporoza je kronična reumatska bolest koju karakterizira smanjena gustoća kostiju. Ona nema nikakve simptome sve dok ne dođe do prijeloma. Bolest se čišće pojavljuje kod žena nego kod muškaraca. Postoji primarna i sekundarna osteoporoza. Također, postoje faktori rizika na koje se može utjecati i na koje se ne može utjecati. Što se tiče liječenja, postoji farmakološko i nefarmakološko liječenje i često se kombiniraju obje vrste liječenja. Liječenje je sveobuhvatno te obuhvaća i fizioterapiju koja uključuje specifične vježbe koje su prilagođene za pacijente koji imaju osteoporozu i one poboljšavaju kvalitetu života i smanjuju bol. Cilj rada je opisati osteoporozu kao bolest, njezino liječenje i ulogu fizioterapije u procesu liječenja osteoporozeOsteoporosis is a chronic rheumatic disease characterized by reduced bone density. She has no symptoms until the fracture occurs. The disease is more common in women than in men. There is primary and secondary osteoporosis. Also, there are controllable and noncontrollable risk factors. In terms of treatment, there is pharmacological and nonpharmacological treatment and often both types of treatment are combined. The treatment is comprehensive and includes physiotherapy, which includes specific exercises that are adapted to patients with osteoporosis and improve the quality of life and reduce pain. The aim of the paper is to describe osteoporosis as a disease, its treatment and the service of physiotherapy in the process of treating osteoporosis
NEUROREHABILITATION IN PATIENTS AFTER STROKE
No full textMoždani udar je naglo nastala cerebrovaskularna bolest uzorkovana vaskularnim poremećajima koja uzrokuje veliki neurološki deficit. Prema mehanizmu nastanka oštećenja mozga, razlikuju se dvije glavne vrste moždanog udara: ishemijski, koji čini 85% svih akutnih moždanih udara te hemoragijski, koji čini 15% akutnih moždanih udara. Najčešći faktori rizika za nastanak cerebrovaskularne bolesti su: starija životna dob, hipertenzije, dijabetesi, srčane bolesti te bolesti karotidnih arterija. Simptomi ovise o veličini oštećenog područja mozga koje je zahvaćeno nakon moždanog udara te o vremenskom razdoblju proteklom od pojave prvih simptoma do postavljanja dijagnoze. Pravodobno prepoznavanje i uklanjanje samih faktora rizika, prepoznavanje simptoma, postavljanje kliničke slike te dijagnoze liječenje može učiniti uspješnijim. U neurorehabilitaciji pacijenata nakon moždanog udara, terapeuti najčešće koriste metode kao što su Bobath kocept, PNF te Brunnstrom koje se zasnivaju na principima neuroplastičnosti. Također, veliku važnost ima individualan pristup pacijentu te sama edukacija pacijenta. Cilj ovog rada je prikazati važnost neurorehabilitacije kao najbolji oblik rehabilitacije u oporavku pacijenta nakon moždanog udara.A stroke presents sudden cerebrovascular disease caused by vascular disorders, that results in a significant neurological deficit. According to the mechanism of brain damage, two main types of stroke can be distinguished: ischemic, which accounts for 85% of all acute strokes, and hemorrhagic, which accounts for 15% of acute strokes. The most common risk factors for the development of cerebrovascular disease are older age, hypertension, diabetes, heart disease, and carotid artery disease; the symptoms depend on the size of the damage of the affected area and the time elapsed from the appearance of the first symptoms to the diagnosis. Timely recognition and removal of the risk factors, recognition of symptoms, and establishment of a clinical picture and diagnosis can make the treatment more successful. In the neurorehabilitation of patients after a stroke, therapists most often use methods such as Bobath concept, PNF and Brunnstrom which are based on the principles of neuroplasticity. Also, the individual approach to the patient and the education of the patient are of great importance. This paper aims to show the importance of neurorehabilitation as the best form of rehabilitation for a patient's recovery after a stroke
INFLUENCE OF OCCUPATIONAL THERAPY ON AUTISM
No full textPervazivni razvojni poremećaji, od kojih ključno mjesto zauzima autizam, su poremećaji koji počinju u ranom djetinjstvu, već u prve tri godine, a uzrokuju teška oštećenja u sljedeća tri područja: razvoju socijalne interakcije, razvoju verbalne i neverbalne komunikacije uz postojanje stereotipnog ponašanja te razvoju ograničenih interesa i aktivnosti. Iako je uzrok nastanka autizma još uvijek nepoznanica, neki autori smatraju kako postoji poveznica između nastanka autizma i hladnih/odbijajućih roditelja, moždanih oštećenja, genetskog naslijeđa i slično, no to su samo teorije koje ne mogu sa sigurnošću potvrditi uzrok poremećaja, već objašnjavaju samo njegove pojedine dijelove. Uspostava dijagnoze se preporučuje tijekom druge godine života, a sama dijagnostika je zahtijevan i složen proces koji zahtijeva stručno znanje i iskustvo. Što se liječenja, odnosno rehabilitacije tiče, postoji niz raznih pristupa i metoda za ublažavanje simptoma autizma. Intervencije temeljene na bihevioralnom pristupu se koriste kao osnovni alat za razvijanje socijalnih vještina, no postoji niz drugih intervencija koje u međusobnoj kombinaciji dovode do zadovoljavajućih rezultata. KPervasive developmental disorders, of which autism plays a key role, are disorders that begin in early childhood, already in the first three years, and cause severe damage in the following three areas: the development of social interaction, the development of verbal and non-verbal communication with the existence of stereotyped behavior, and the development of limited interests and activities. Although the cause of autism is still unknown, some authors think that there is a link between the onset of autism and cold/rejecting parents, brain damage, genetic inheritance and similar, but these are only theories that cannot confirm the cause of the disorder with certainty, but only explain its individual parts. Diagnosis is recommended during the second year of life, and the diagnosis itself is a demanding and complex process that requires professional knowledge and experience. As far as treatment and rehabilitation are concerned, there are a number of different approaches and methods for reducing the symptoms of autism. Interventions based on the behavioral approach are used as a basic tool for developing social skills, but there are a number of other interventions that, in combination with each other, will lead to satisfactory results
MIGRAINE AND SPORT
No full textMigrena kao bolest koja obuzima svrstava se u primarne glavobolje. Prema kliničkoj slici migrenu razlikujemo kao: migrena bez aure i migrena s aurom, a prema učestalosti napadaja kao epizodna i kronična migrena. Klinički najdominantniji simptom je glavobolja koja može trajati 4 – 72 sata uz unilateralne, pulsirajuće, umjerene do jake bolove, te je praćena mučninom, fotofobijom i/ili fonofobijom, simptomima koji se uz fizičku aktivnost pogoršavaju. Patofiziologija bolesti temelji se na teorijama hiperekscitabilnosti mozga, genetskom faktoru i drugim čimbenicima. U ovom diplomskom radu prikazom literature predstavljene su dosadašnje spoznaje o migreni, te je obuhvaćen i teorijski pregled mehanizma nastanka ove bolesti. Glavni cilj ovog rada bio je razlučiti je li tjelesna aktivnost preventivni faktor za nastanak migrenskih napadaja ili je okidač istih Pretraživanjem baze PubMed ključnim riječima „migraine and sport“ dobiveno je ukupno 406 radova, od toga 12 sistematskih pregleda i 11 meta-analiza. Radovi su razvrstani prema temi koju obrađuju u one koji se bave povezanošću tjelesne aktivnosti i migrene i one koji obrađuju temu sporta kao okidača migrene. Rezultati studija pokazuju vrlo različite rezultate o povezanosti migrene s tjelesnom aktivnošću. Dokazano je da redovito bavljenje tjelesnom aktivnošću može imati pozitivan utjecaj na ljude koji boluju od migrene, ali i da naporna fizička aktivnost može biti okidač za migrenski napadaj. Svakako, potrebna su daljnja istraživanja kako bi se produbila povezanost između sporta i migrene.Migraine, as an overwhelming disease, is classified as a primary headache. According to the clinical picture, migraine is distinguished as: migraine without aura and migraine with aura, and according to the frequency of attacks as episodic and chronic migraine. Clinically, the most dominant symptom is a headache that can last 4-72 hours with unilateral, pulsating, moderate to severe pain, and is accompanied by nausea, photophobia and/or phonophobia, symptoms that worsen with physical activity. The pathophysiology of the disease is based on theories of hyperexcitability of the brain, genetic factors and other factors. In this diploma thesis, current knowledge about migraine is presented through a review of the literature, and a theoretical overview of the mechanism of the occurrence of this disease is included. The main goal of this work was to distinguish whether physical activity a preventive factor for the onset of migraine attacks or is it a trigger for them Searching the PubMed database with the keywords "migraine and sport" yielded a total of 406 papers, of which 12 were systematic reviews and 11 were meta-analyses. The papers are classified according to the topic they cover into those dealing with the connection between physical activity and migraine and those dealing with the topic of sports as a migraine trigger. The results of the studies show very different results on the connection between migraine and physical activity. It has been proven that regular physical activity can have a positive effect on people who suffer from migraines, but also that strenuous physical activity can be a trigger for a migraine attack. Certainly, further research is needed to deepen the connection between sport and migraine
SPECIFICS OF PHYSIOTHERAPEUTIC APPROACH TO CHILDREN WITH MALIGNANT DISEASES
No full textDijagnoza tumora je danas sve učestalija. Po smrtnosti su tumori među vodećim bolestima suvremenoga svijeta. Fizioterapija je sastavni dio rehabilitacijskog procesa stoga je potrebno usvajati nove vještine, pratiti novosti u tehnologiji i znanosti te pridonositi kreativnosti. Nažalost, u svakodnevnoj praksi nije dovoljna zastupljenost rehabilitacije u onkologiji. Liječenje pacijenata s malignim bolestima dugotrajan je i složen proces te zahtijeva multidisciplinarni pristup. Fizioterapeut je neizostavan član tima u liječenju onkoloških pedijatrijskih bolesnika koji fizioterapijskim postupcima pomaže vraćanju funkcije pacijenta te poboljšanju kvalitete njegovog života. Fizioterapijska intervencija uključuje provođenje terapijskih vježbi i tehnika te rješavanje umora i zamora u aktivnostima svakodnevnog života. U onkološkoj rehabilitaciji fizioterapeut započinje rad već u jedinici intezivnog liječenja. Fizioterapeut ima važnu ulogu jer dijete priprema na nastavak normalnog života. Cilj je omogućiti djetetu da se vrati svojim aktivnostima, da može ići u školu, igrati se sa vršnjacima i slično. Prilikom rehabilitacije fizioterapeut mora biti vrlo kreativan prilikom osmišljavanja programa rehabilitacije.Tumor diagnosis is becoming more frequent today. In terms of mortality, tumors are among the leading diseases of the modern world. Physiotherapy is the main component of the rehabilitation process, therefore it is necessary to acquire new skills, follow innovations in technology and science and contribute to creativity. Unfortunately, rehabilitation in oncology is not sufficiently represented in everyday practice. Treatment of patients with malignant diseases is a long and complex process and requires a multidisciplinary approach. A physiotherapist is an indispensable member of the team in the treatment of pediatric oncology patients who, through physiotherapy procedures, helps to restore the patient's function and improve the quality of his life. Physiotherapy intervention includes the implementation of therapeutic exercises and techniques and the resolution of tiredness and fatigue in activities of daily life. In oncology rehabilitation the physiotherapist starts working already in the intensive care unit. The physiotherapist has an important role because he prepares the child to resume a normal life. The goal is to enable the child to return to his activities, to be able to go to school, play with his peers, etc. During rehabilitation, the physiotherapist must be very creative when designing the rehabilitation program
ANTERIOR KNEE PAIN-CAUSES, PREVENTION AND TREATMENT
No full textPrednja koljenska bol se javlja u predjelu patele, uzroci mogu biti stanja, bolesti i ozljede kao što su kontuzije, dislokacije, rupture i frakture ekstenzornog aparata. Najčešće pogađa aktivnu populaciju, odnosno ljude kojima posao zahtjeva svakodnevno opterećenje koljenskog zgloba. Dijagnosticira se testovima i/ili radiološkim snimkama. Liječenje prednje koljenske boli je uglavnom konzervativnim putem, tek u rijetkim, težim stanjima zahtjeva se operacijsko liječenje.Anterior knee pain occurs in the area of the patella, the causes can be conditions, diseases and injuries such as contusions, dislocations, ruptures and fractures of the extensor apparatus. It most often affects the active population, i.e. people whose work requires a daily load on the knee joint. It is diagnosed with tests and/or radiological images. The treatment of anterior knee pain is mainly conservative, only in rare, more severe cases, surgical treatment is required
IMPACT OF COVID-19 PANDEMIC ON BUSINESS TRADING OPERATIONS
No full textPojavom epidemije ili pandemije dolazi do promjena u svakodnevnom životu, životnim navikama i potrošačkim navikama. U ovom radu se detaljnije tumači pandemija Covid-19 te kako ona utječe na ekonomske aktivnosti u Republici Hrvatskoj. Spominje se trgovina i pojava zaštitnih mjera, te kako su zaštitne mjere uvelike promjenile svakodnevni privatni i poslovni život. Pandemija Covid-19 je ostavila trag na navike plaćanja u Hrvatskoj koje možemo vidjeti i danas. Samom pojavom pandemije Covid- 19 dolazi do velikog smanjena broja turista, te povećanja trenda online kupovine. Također je provedena anketa kako bi se utvrdila promjena kupovnih navika i kako je provedba zaštitnih mjera utjecala na svakodnevnu kupnju.Upon the arrival of pandemic or epidemic, changes are happening in our everyday life, life habits and consumer habits. This paper explains more in detail about global pandemic of COVID-19 and how it affects economic activity in the Republic of Croatia. This paper also mentions the market, protective measures and how protective measures changed our everyday private and business life.COVID-19 Global pandemic left a mark on payment habits in Croatia, which we can even see today. Upon the arrival of the COVID-19 global pandemicwe can see a decrease in number of tourists and an increase in online shopping. A survey was conductedto determine the change of buying habits,and how protective measures have changed our everyday shopping
WINE AS MERCHANDISE - TYPES, STORAGE AND SALES CONDITIONS
No full textSvjetsko tržište postaje sve značajnije za hrvatske vinogradare, a promocija vinske industrije pomaže im i olakšava plasiranje vina na tržištu. Hrvatsku prekrivaju vinogradarske regije te ona ima razvijenu vinsku industriju. U radu su pojašnjeni procesi proizvodnje vina, opisano je vinogradarstvo u RH, distribucija vina te perspektive razvoja izvoza vina u EU. Općenito, vinarstvo i vinogradarstvo u Hrvatskoj imaju dugačku i bogatu tradiciju, a u nekim dijelovima zemlje predstavljaju i jedinu moguću granu poljoprivrede koja je nekada davno na ovim područjima značila život. Proizvodnja vina u Hrvatskoj zasigurno ima tendenciju razvoja kvalitete stoga ne čudi činjenica da se oko 60 % kvalitetnih vina proizvodi u Hrvatskoj.The world market is becoming more and more important for Croatian winegrowers and the promotion of the wine industry helps them and facilitates the marketing of wine on the market. Croatia is covered by wine – growing regions and has a developed wine industry. This paper work explains the processes of wine production, describes viticulture in the Republic of Croatia, wine distribution and the prospects for the development of wine exports to the EU. In general, winemaking and viticulture in Croatia have a long and rich tradition, and in some parts of the country they represent the only possible branch of agriculture that once upon a time meant life in these areas. Wine production in Croatia certainly has a tendency to develop quality, so it is not surprising that around 60% of quality wines are produced in Croatia
ATHLETE'S HEART
No full textTjelesna aktivnost povezana je s hemodinamskim promjenama i mijenja uvjete opterećenja srca. Sportsko srce je pojam koji opisuje kompleks strukturnog, funkcionalnog i električnog preuređenja koje prati redovite atletske treninge. Kardiomiopatije su nasljedne ili stečene bolesti srčanog mišića koje utječu na strukturu i funkcionalnost u odsutnosti drugih kardiovaskularnih procesa. Diferencijalna dijagnoza između sportskog srca i hipertrofične kardiomiopatije može biti izrazito težak zadatak zbog raznolikosti u fenotipskom prikazu ovog entiteta, posebno u njegovim ranim fazama. U ovom radu opisan je rad srca te fiziološke prilagodbe srca na opterećenje vježbanjem.Physical activity is associated with hemodynamic changes and changes the load conditions of the heart. Athlete's heart is a term that describes a complex of structural, functional and electrical remodeling that accompanies regular athletic training. Cardiomyopathies are inherited or acquired diseases of the heart muscle that affect the structure and functionality in the absence of other cardiovascular processes. Differential diagnosis between athlete's heart and hypertrophic cardiomyopathy can be an extremely difficult task due to the diversity in the phenotypic representation of this entity, especially in its early stages. This paper describes heart cycle and psychological adaption to physical exercise