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Importance of project management for the work success of non-profit student organizations at faculty of economics and business in Zagreb
No full textStudentske udruge pružaju mogućnost mladima za stjecanje praktičnih znanja i iskustava te bolje razumijevanje teoretskih znanja stečenih tijekom akademskog obrazovanja. Različite studentske udruge pokrivaju različita područja interesa te mladi mogu za sebe izabrati udrugu koja je u skladu s njihovim interesima te željama za budućnost. Mnogi studenti žele se iskušati u organizaciji različitih projekata te se prilika za priključenjem studentskim udrugama nudi kao odlična mogućnost za to. Studenti u udrugama mogu steći kvalitetna znanja koja im mogu biti od koristi prilikom izlaska na tržište rada. U ovom je radu provedeno istraživanje o važnosti projektnog menadžmenta na uspješnost poslovanja studentskih udruga koje djeluju na Ekonomskom fakultetu u Zagrebu. Istraživanje je potvrdilo postavljenu tezu da je za uspješnost poslovanja studentskih udruga vrlo značajno postojanje kvalitetnog projektnog menadžmenta. Uspješan projektni menadžment omogućuje održivost poslovanja studentskih udruga, osigurava prepoznatljivost projekata te održava zajedništvo među članovima i usmjerenost k zajedničkom cilju.Student associations provide young people with the opportunity to gain practical knowledge and experience and a better understanding of theoretical knowledge acquired during academic education. Different student associations cover different areas of interest, and young people can choose an association that is in line with their interests and wishes for the future. Many students want to try themselves in the organization of various projects, and the opportunity to join student associations is offered as an excellent opportunity for this. Students in associations can acquire quality knowledge that can be useful when entering the labor market. This thesis was conducted research on the importance of project management on the success of student associations operating at the Faculty of Economics and business in Zagreb. The research confirmed the stated thesis that the existence of high-quality project management is very important for the success of the business of student associations. Successful project management enables the sustainability of the business of student associations, ensures the recognition of projects and maintains unity among members and orientation towards a common goal
Specific aspects of financial reporting for small and medium enterprises in the IT Industry
No full textOvaj diplomski rad bavi se specifičnostima financijskog izvještavanja malih i srednjih poduzeća u IT industriji. Cilj istraživanja je identificirati izazove i specifičnosti s kojima se ta poduzeća susreću u kontekstu financijskog izvještavanja, uzimajući u obzir dinamičnost industrije i važnost nematerijalne imovine. Rad analizira pravni okvir financijskog izvještavanja, uključujući Zakon o računovodstvu i Hrvatske standarde financijskog izvještavanja, te se osvrće na specifične zahtjeve korisnika financijskih izvještaja u IT industriji. Primijenjena metodologija uključuje analizu relevantne literature, zakonskih propisa te analizu odabranog poduzeća iz IT industrije. Rezultati pokazuju da je pravilno financijsko izvještavanje ključno za transparentnost poslovanja i može značajno doprinijeti održivom rastu i razvoju malih i srednjih poduzeća u Republici Hrvatskoj.This thesis deals with the specific aspects of financial reporting for small and medium enterprises in the IT industry. The aim of the research is to identify the challenges and specifics that these companies face in the context of financial reporting, considering the dynamic nature of the industry and the importance of intangible assets. The thesis analyzes the legal framework of financial reporting, including the Accounting Act and Croatian Financial Reporting Standards, and looks at the specific requirements of financial statements users in the IT industry. The applied methodology includes the analysis of relevant literature, legal regulations and the analysis of a selected company from the IT industry. The results show that proper financial reporting is crucial for business transparency and can significantly contribute to the sustainable growth and development of small and medium enterprises in the Republic of Croatia
Monetary policy and TARGET2 imbalances within the Eurosystem
No full textVelika financijska kriza označila je prekretnicu u provedbi monetarne politike. Kao posljedica nekonvencionalnih mjera i instrumenata, uvjeti provedbe monetarne politike promijenjeni su iz strukturnog manjka u strukturni višak likvidnosti. Zajedno s većom transparentnosti središnjih banaka, navedeno je također imalo utjecaj i na monetarnu teoriju. Snažniji fokus na hijerarhiju i kauzalnost nastanka likvidnosti unutar monetarnog sustava doveo je do popularizacije i validacije kreditne teorije (endogenog) novca. Stoga se u radu najprije postavljaju teorijski temelji kroz sustavni prikaz i objašnjenje navedenih promjena i saznanja u monetarnoj sferi. Potom se fokus premješta na specifičan primjer Eurosustava, odnosno europodručja. Unutar europodručja, uslijed dualne krize likvidnosti (Velike financijske krize i Europske dužničke krize) došlo je do pojave fenomena TARGET2 neravnoteža. TARGET2 neravnoteže počele su se akumulirati u bilancama nacionalnih središnjih banaka Eurosustava, predstavljajući odljev kapitala s juga u centar europodručja. To je izazvalo pažnju šire ekonomske zajednice te mnogobrojne sukobljene i kontroverzne interpretacije. U suvremenosti, TARGET2 neravnoteže ostaju sekularna karakteristika europodručja. U radu se detaljno analizira kontekst i mehanika nastanka TARGET2 neravnoteža. Empirijskim istraživanjem pozicionira se TARGET2 neravnoteže kao varijablu koja ima makroekonomski važnu ulogu u razumijevanju krizne i postkrizne ekonomije europodručja. Shodno tome, istraživanjem se testiraju i potvrđuju hipoteze koje oponiraju shvaćanju TARGET2 neravnoteža kao (tek) tehničke nuspojave provedbe nekonvencionalne monetarne politike. Najprije, ističe se važnost TARGET2 sustava plaćanja u transmisiji monetarne politike Eurosustava. To posebice vrijedi s obzirom na uvjete strukturnog viška likvidnosti i fragmentiranog međubankovnog tržišta u postkriznom europodručju. Potom, dokazuje se da postoji veza ne samo monetarnih nego i nemonetarnih čimbenika s razvojem TARGET2 neravnoteža, poput financijskog (sistemskog) stresa te jaza povjerenja na relaciji centra i juga europodručja. Identifikacija postojanja i povezanosti jaza povjerenja i TARGET2 neravnoteža upućuje na makroekonomsku ulogu i interpretaciju TARGET2 neravnoteža kao simptoma nedovršenosti zajedničke ekonomske i monetarne unije.The main research subject of this doctoral thesis is monetary policy and TARGET2 imbalances. First, this concerns monetary policy, as well as even broader topic of liquidity creation process. Second, the topic then narrows towards specific Eurosystem’s phenomenon of TARGET2 imbalances. The general aim is to explain and connect the process of liquidity creation in contemporary monetary economies with the accumulation of TARGET2 imbalances. The particular aim has been to find and confirm the relationship of TARGET2 imbalances with monetary and non-monetary factors. Hence, two main research problems are posed. First revolves around the transmission mechanism of the Eurosystem’s monetary policy. Second revolves around finding and generalizing macroeconomic role of TARGET2 imbalances through the identification of their connection with non-monetary factors. The Great Financial Crisis marked a turning point in the implementation of monetary policy. As a consequence of unconventional measures and instruments, the conditions for the implementation of monetary policy were changed from a structural deficit to a structural surplus of liquidity. In other words, the monetary regime of scarce reserves has become the monetary regime of abundant reserves. This - together with the greater transparency of central banks and the decreasing role of cash in modern times - also had an impact on monetary theory. Larger focus on the hierarchy and causality of the liquidity creation within the monetary system led to the popularization and validation of the credit theory of (endogenous) money. The credit theory of (endogenous) money is one of the three theories of monetary intermediation. As such, it was legitimized as valid as early as the end of the 19th century, but trends have changed due to historical and theoretical circumstances. The most important ones have been the concept of the money multiplier, Keynes' favoring the so-called RPD doctrine and historical tendency of central bankers to be ambiguous about exact operational procedures in conducting monetary policy. However, after 2008 the context has changed significantly. Central bankers and monetary theory economists have been increasingly advocating the validity of the endogeneity of money. Hence, in the first part the thesis consists of a detailed analysis of how liquidity is created and transferred in the monetary system. At the same time, the hierarchy of liquidity is explicited with the help of demarcation between public and private money. This also means different weights are assigned to liquidity depending on whose obligation (liability) they constitute. At the very top of the hierarchy is the central bank and its liabilities (legal tender). Then, other monetary institutions follow with their liabilities (credit money). Similar to how central bank's money is the means of payment for the banking sector, commercial banks' money is the dominant means of payment for the non-monetary sector. After the theoretical and accounting analysis of the hierarchy and endogeneity of liquidity, the focus shifts to the implementation of monetary policy in conditions of structural excess of liquidity. In the aftermath of the Great Financial Crisis, unconventional monetary policy (i.e. balance sheet policy) has gained more importance and prominence. In addition, the operational procedures for the implementation of monetary policy have also been changed. With the transition to a monetary regime of abundant reserves, symmetrical „corridor“ system of interest rates has been largely abandoned and replaced by the „floor“ system. Accordingly, the thesis first lays the theoretical foundations by help of systematic explanation of the aforementioned changes and findings in the monetary sphere. Afterwards, focus shifts to a specific example of the Eurosystem and the euro area. Within the euro area, the phenomenon of TARGET2 imbalances appeared in the wake of the dual liquidity crisis (Great Financial Crisis and European Debt Crisis). The TARGET2 payment system is the internal payment system of the euro area. Its purpose is to ensure (non-collateralized) settlement in the form of central bank liquidity between the national central banks of the Eurosystem. The accumulation of imbalances within the TARGET2 system coincides with the change in conditions of structural deficit to conditions of structural excess of liquidity. TARGET2 imbalances began to accumulate on the balance sheets of the Eurosystem's national central banks, representing capital outflows from the south to the center of the euro area. This attracted the attention of the wider economic community and numerous conflicting and controversial interpretations. In modern times, TARGET2 imbalances remain relevant as they have become a secular feature of the euro area. Hence, this thesis containts detailed analysis of the context and mechanics of the emergence of TARGET2 imbalances. Also, the existing literature is surveyed, along with conflicting interpretations of TARGET2 imbalances. In doing so, special emphasis is placed on the dual liquidity crisis within the euro area, the depth of which is related to the absence of a timely „Lender of Last Resort“ (LOLR) reaction of the ECB. The absence of the LOLR role originally stems from the institutional deficit from the Maastricht Treaty, and was subsequently largely corrected in Mario Draghi's mandate. Empirical research is done with the aim to position TARGET2 imbalances as macroeconomically important in understanding the crisis and post-crisis economy of the euro area. Accordingly, hypotheses are tested and confirmed that oppose the understanding of TARGET2 imbalances as (merely) technical side effects of the implementation of unconventional monetary policy. First of all, the importance of the TARGET2 payment system in the transmission of the monetary policy of the Eurosystem is highlighted. This is especially true given the conditions of structural excess liquidity and the fragmented interbank market in the post-crisis euro area. More precisely, the relative importance of TARGET2 imbalances in the implementation of unconventional monetary policy is confirmed. The comparison is made explicitly with the outcome variables of credit channel and portfolio balancing channel. Then, the link is established between the growth of TARGET2 imbalances and the decline in the volume of transactions on the overnight interbank market of the euro area. This supports the argument that TARGET2 is essential in the implementation of unconventional monetary policy, moreover, that the TARGET2 payment system served as a kind of substitute for the interbank overnight market in conditions of structural excess liquidity and zero lower bound. Then, aim was to show that there is a connection between not only monetary but also non-monetary factors and TARGET2 imbalances, such as financial (systemic) stress and the confidence gap between the center and the south of the euro area. The identification of the existence and connection of the confidence gap and TARGET2 imbalances points to the macroeconomic role and interpretation of TARGET2 imbalances as a symptom of the incompleteness of the common economic and monetary union. Consequently, it is concluded that monetary policy alone - without a homogeneous fiscal policy and common safe collateral – has not been sufficient to achieve greater convergence and growth within and of the euro area
Critical Analysis of Business Functionalities of Selected ERP Systems
No full textDiplomski rad se temelji na usporedbi dva ERP sustava: Microsoft Dynamics NAV i Microsoft Dynamics 365 Business Central. Cilj rada je analizirati njihove funkcionalnosti, prednosti i izazove kako bi se pružila kritička procjena koja rješenja bolje odgovaraju specifičnim potrebama različitih poduzeća. Rad obuhvaća istraživanje povijesti razvoja ERP sustava, njihovih ključnih komponenti te glavnih aspekata implementacije, s posebnim naglaskom na tehničke i organizacijske izazove.
Fokus je na planiranju implementacije ERP sustava, prilagodbi poslovnim procesima i analizi kako oba sustava zadovoljavaju poslovne potrebe u smislu skalabilnosti, fleksibilnosti i dugoročne održivosti. Kroz usporedbu Microsoft Dynamics NAV-a i Business Centrala, rad donosi preporuke za poduzeća koja su na prekretnici donošenja odluke o nadogradnji ili prelasku na novi ERP sustav. Zaključci pružaju uvid u ključne čimbenike koji utječu na uspješnu implementaciju ERP sustava te smjernice za odabir odgovarajućeg rješenja u skladu s potrebama poslovanja.The thesis is based on a comparison of two ERP systems: Microsoft Dynamics NAV and Microsoft Dynamics 365 Business Central. The aim of the thesis is to analyze their functionalities, advantages, and challenges in order to provide a critical evaluation of which solution better suits the specific needs of different companies. The thesis includes an exploration of the development history of ERP systems, their key components, and the main aspects of implementation, with a particular focus on technical and organizational challenges.
The emphasis is on ERP implementation planning, adaptation to business processes, and an analysis of how both systems meet business needs in terms of scalability, flexibility, and long-term sustainability. Through the comparison of Microsoft Dynamics NAV and Business Central, the thesis offers recommendations for companies at the crossroads of deciding on an upgrade or transition to a new ERP system. The conclusions provide insights into the key factors influencing the successful implementation of ERP systems and offer guidelines for selecting the appropriate solution in accordance with business needs
Analysis of the sustainability of the company Valamar Riviera in the context of ESG goals
No full textZbog prisutnih kontinuiranih promjena u vanjskom okruženju, poduzeća su primorana prilagoditi se u što kraćem roku kako bi dugoročno ostvarila ravnotežu i održivost. U posljednjih nekoliko godina sve veća važnost pridodaje se ESG čimbenicima (okolišni, društveni i pravni) koji postaju ključni u postizanju financijske stabilnosti. Također, veliki izazov predstavljaju i demografske promjene koje uključuju nisku stopu novorođene djece, visoku stopu starijeg stanovništva te emigraciju i imigraciju. U okviru analize ciljeva rad razmatra strategiju održivog poslovanja Valamar Riviere koja uključuje ciljeve poput zaštite klime i bioraznolikosti, povećanje broja domicilnih zaposlenika te povećanje udjela odgovornih dobavljača. Zaključak rada naglašava Valamar-ovu uspješnost u implementaciji strateških ciljeva u okviru postizanja dugoročne održivosti.Due to the ongoing changes in the external environment, companies are forced to adapt as soon as possible in order to achieve long-term balance and sustainability. In the last few years, increasing importance has been attached to ESG factors (environmental, social and legal), which are becoming crucial in achieving financial stability. Demographic changes, which include a low rate of newborns, a high rate of elderly population, and emigration and immigration, are also a big challenge. Within the analysis of goals, the paper considers the sustainable business strategy of Valamar Riviera, which includes goals such as climate and biodiversity protection, increasing the number of domiciled employees and increasing the share of responsible suppliers. The conclusion of the paper emphasizes Valamar's success in implementing strategic goals within the framework of achieving long-term sustainability
The ethical aspect of using artificial intelligence in business
No full textOvaj rad fokusiran je na umjetnu inteligenciju (UI) i njenu primjenu u poslovanju. Danas je UI sveprisutna, koristi se svaki dan kako privatno tako i poslovno, a da toga možda nismo ni svjesni. S obzirom na to da je već neko vrijeme prisutna u ljudskoj svakodnevnici, sve više i više ljudi se upoznava sa UI i kako ju mogu koristiti da si olakšaju posao, i to na način da putem programa ili alata obrađuju velike količine podataka odjednom, automatiziraju određene zadatke ili poslove u cijelosti, ili jednostavno da si olakšaju neke trivijalne zadatke poput prijevoda, sažimanja i/ili preoblikovanja teksta, pomoć kod kodiranja ili sastavljanje formula za Excel. No, postavlja se pitanje u kojem trenutku se počinje previše oslanjati na umjetnu inteligenciju? Nije tajna da se već sada „zlouporabi“ za mnogo stvari, počevši od škole i zadaća, pa sve do posla i zadataka, a što se tiče posla konkretno tu se javlja dodatni problem zaštite privatnosti i podataka. Alati poput ChatGPT-a, koliko god korisni, funkcioniraju na način da uče od korisnika i sve informacije koje mu oni daju on sprema u svoju bazu podataka zauvijek. Zato se, između ostalog, postavlja pitanje moralnog aspekta korištenja UI. Postavlja se i pitanje ostalih načina zlouporabe UI danas, ali primarni fokus biti će način na koji se koristi i način na koji bi se trebala koristiti u poslovanju.This thesis will focus on artificial intelligence (AI) and its application in business. Today UI is all around us, we use it every day both privately and in business without, perhaps, even realizing it. Considering that it has been present in our everyday life for some time now, more and more people are becoming familiar with AI and how they can use it to make their work easier, by means of programs or tools that process large amounts of data at once, automate certain tasks, or simply to make some trivial tasks easier such as translation, summarizing and/or reformatting text, help with coding or creating formulas for Excel. But the question is, at what point do we start to rely too much on artificial intelligence? It's no secret that it is already "abused" for many things, starting from school and homework, all the way to work and tasks, and when it comes to work specifically, there is an additional problem of privacy and data protection. Tools like ChatGPT, as useful as they are, work by learning from the user and all the information they give it is stored in its database forever. That is why, among other things, the question of the moral aspect of using UI is raised. In this thesis, other ways UI is abused today will be mentioned, but the primary focus will be on how it is used and how it should be used in business
The role of website personality in forming attitudes about the e-merchant
No full textMarke posjeduju osobnost koju potrošači koriste kao put za samoizražavanje ili da iskuse emocionalne prednosti po kojima se marka razlikuje od drugih. Osobnost marke važna je komponenta u kontekstu poslovanja putem interneta. Upravo je osobnost marke ta koja igra ključnu ulogu u formiranju potrošačevih stavova o e-trgovcu jer utječe na njihovu percepciju marke i stjecanju povjerenja prema marki. Jennifer L. Aaker je 1997. razvila teorijski okvir konstrukta osobnosti marke. Tijekom proteklog desetljeća njena ljestvica osobnosti bila je najčešće korištena ljestvica u akademskim i komercijalnim istraživanjima osobnosti marke. U istraživanju kojeg su proveli Laroche, Mazaheri i Shobeirin (2015.), a koje je podloga ovom istraživanju, korištena je spomenuta ljestvica. Korišteno je pet temeljnih dimenzija osobnosti marke koje utječu na kreiranje stavova potrošača o e-trgovcima: entuzijazam, neugodnost, iskrenost, čvrstoća i sofisticiranost. Promjene u ponašanju potrošača potaknute digitalnim razvojem pružile su velik broj prilika i izazova s kojima se nose poduzeća koja posluju putem interneta. Upravo iz tog razloga cilj ovog rada je istražiti kako uloga osobnosti web stranice utječe na formiranje potrošačevih stavova o e-trgovcima te na što e-trgovci trebaju posebno obratiti pažnju kako bi se istaknuli u masi veoma sličnih prodavača na tržištu i prilagodili svojim potrošačima. Provedeno je jednokratno empirijsko istraživanje na namjernom uzorku od 251 ispitanika putem anketnog upitnika. Rezultati pokazuju da je čvrstoća kao dimenzija osobnosti marke vrlo bitna ispitanicima te da ima ključnu ulogu u formiranju stavova o web stranici, dok se s druge strane dimenzija neugodnosti istaknula kao najniže ocijenjena.Brands possess a personality that consumers use as a means of self-expression or to experience emotional benefits that set the brand apart from others. Brand personality is an important component in the context of online business. It is precisely the brand personality that plays a key role in shaping consumers' attitudes towards e-retailers, as it influences their perception of the brand and the trust they develop towards it. In 1997, Jennifer L. Aaker developed a theoretical framework for the construct of brand personality. Over the past decade, her personality scale has been the most used scale in academic and commercial research on brand personality. In the study conducted by Laroche, Mazaheri, and Shobeirin (2015), which serves as the basis for this research, the mentioned scale was used. The five core dimensions of brand personality that influence the formation of consumer attitudes towards e-retailers are: excitement, unpleasantness, sincerity, ruggedness, and sophistication. Changes in consumer behavior driven by digital development have provided many opportunities and challenges for businesses operating online. For this reason, the aim of this paper is to explore how the role of website personality influences the formation of consumer attitudes towards e-retailers and what e-retailers should particularly focus on in order to stand out in a market filled with very similar sellers and to adapt to their consumers. A one-time empirical study was conducted on a purposive sample of 251 respondents through a survey questionnaire. The results show that ruggedness as a brand personality dimension is very important to respondents and plays a key role in shaping attitudes toward the website, while on the other hand, the dimension of unpleasantness was rated the lowest
Application of artificial intelligence in marketing and sales processes
No full textOvaj rad prikazuje sve veći napredak umjetne inteligencije u posljednje vrijeme te njenu upotrebu i značaj u poslovnom svijetu. Nakon objašnjenja značenja umjetne inteligencije, njene primjene u poslovanju i prednosti i nedostataka koje ista donosi, rad se bavi istraživanjem načina na koje je moguće primijeniti umjetnu inteligenciju u marketinškim i prodajnim procesima. Najveća korist od primjene umjetne inteligencije je u personaliziranom pristupu svakom korisniku određenog proizvoda ili usluge što za cilj ima što veće korisničko zadovoljstvo i dugoročnu suradnju. U radu su obrađeni primjeri korištenja alata umjetne inteligencije na dvije nove pametne trgovine – Amazon Go i Konzum Smart. Empirijski dio rada bavi se istraživanjem stavova, preferencija i mišljenja ispitanika o umjetnoj inteligenciji. Istražuje se u kojoj mjeri su ljudi spremni prihvatiti umjetnu inteligenciju, vjeruju li joj i što misle o novim tehnologijama poput pametnih trgovina. Na kraju rada izveden je zaključak o promjenama koje sa sobom donosi umjetna inteligencija te kako će to utjecati na poslovni sektor marketinga i prodaje.This thesis presents the growing advancements of artificial intelligence in recent times, as well as its use and significance in the business world. After explaining the meaning of artificial intelligence, its application in business, and the advantages and disadvantages it brings, the thesis explores ways in which artificial intelligence can be applied in marketing and sales processes. The greatest benefit of using artificial intelligence is the personalized approach to each customer of a particular product or service, aiming for maximum customer satisfaction and long-term collaboration. The thesis includes examples of the use of artificial intelligence tools in two new smart stores – Amazon Go and Konzum Smart. The empirical part of the thesis focuses on researching respondents' attitudes, preferences, and opinions regarding artificial intelligence. It investigates to what extent people are willing to accept artificial intelligence, whether they trust it, and what they think about new technologies like smart stores. In the conclusion, the thesis discusses the changes brought about by artificial intelligence and how these will impact the marketing and sales sectors
Managerial skills of young entrepreneurs
No full textPredmet ovog diplomskog rada su menadžerske vještine mladih poduzetnika. Kroz rad se daje teorijski uvid u suvremene menadžerske vještine, kao i uvid u karakteristike mladih poduzetnika i menadžerske izazove mladih poduzetnika. Na temelju teorijskih spoznaja kreira se istraživanje kojim se žele utvrditi iskustva, stavovi i mišljenja mladih poduzetnika o menadžerskim vještinama. Cilj rada je, na temelju provedenog istraživanja, identificirati menadžerske karakteristike mladih poduzetnika u Republici Hrvatskoj i usporediti ih sa svjetskom praksom. Istraživanjem se željela utvrditi razina iskustva, stavova i mišljenja mladih poduzetnika o menadžerskim vještinama. U radu su predstavljeni kvantitativni rezultati empirijskog istraživanja provedenog putem online ankete tijekom ožujka i travnja 2022. godine. Anketom je prikupljeno 49 odgovora poduzetnika u dobi od 18 do 45 godina. Istraživanje provedeno u ovom radu potvrdilo je dosadašnja saznanja o niskoj razini menadžerske edukacije i obrazovanja mladih poduzetnika, a mladi poduzetnici menadžerske vještine u prosjeku smatraju osrednje važnima. Vlastite menadžerske vještine mladi poduzetnici ocjenjuju kao osrednje razvijene do razvijene.The subject of this thesis is the managerial skills of young entrepreneurs. The paper provides theoretical insight into modern managerial skills, as well as insight into the characteristics of young entrepreneurs and managerial challenges of young entrepreneurs. Based on theoretical knowledge, research is created that aims to determine the experiences, attitudes, and opinions of young entrepreneurs on managerial skills. The aim of this paper is, based on the research, to identify the managerial characteristics of young entrepreneurs in the Republic of Croatia and compare them with world practice. The research sought to determine the level of experience, attitudes, and opinions of young entrepreneurs on managerial skills. The paper presents the quantitative results of an empirical study conducted through online surveys during March and April 2022. The survey collected 49 responses from entrepreneurs aged 18 to 45. The research conducted in this paper confirmed the current knowledge about the low level of managerial education and the education of young entrepreneurs, and young entrepreneurs consider managerial skills to be moderately important on average. Young entrepreneurs rate their own managerial skills as moderately developed to developed
Virtual reality and reatail
No full textMaloprodajna poduzeća se prilikom obavljanja vlastitih radnih aktivnosti i poslovnih procesa susreću s velikim brojem poteškoća i negativnih posljedica koje mogu ugroziti stabilno poslovanje. U takvim poslovnim situacijama menadžment maloprodajnog poduzeća mora prepoznati koje su mu prijetnje koje mogu negativno utjecati na poslovanje, ali i s druge strane mora pronaći prilike koje će mu omogućiti da uspješno iskoristi maksimalni potencijal tržišta na kojem se natječe. Zahvaljujući tome će moći prepoznati koje su navike, želje i ukusi potrošača kako bi mogao pružiti što bolju i kvalitetniju uslugu na konkurentskom tržištu.
Kako bi maloprodajno poduzeće zauzelo što bolju tržišnu poziciju u odnosu na izravne konkurente mora uvoditi nova idejna rješenja i kontinuirano unaprjeđivati vlastite poslovne procese. Iz tog razloga maloprodajna poduzeća se sve više okreću upotrebi virtualne stvarnosti koja zahvaljujući visokoj razini upotrebi omogućuje višestruke koristi. Aktivna upotreba virtualne stvarnosti omogućuje maloprodajnom poduzeću da na vrijeme reagira na novonastale promjene i trendove na tržištu. Maloprodajna poduzeća aktivnom primjenom virtualne stvarnosti omogućuju svakom potrošaču novi sustav izgradnje dugoročnih odnosa temeljen na potpunoj informiranosti i razvoju dugoročne lojalnosti.
Svrha izrade ovog rada je bilo ukazati na pogodnosti i benefite koje omogućuje primjena virtualne stvarnosti s ciljem postizanja uspješne dugoročne poslovne strategije maloprodajnih poduzeća. Ulaganjem u razvoj i unaprjeđenje virtualne stvarnosti postiže se bolja djelotvornost i učinkovitost rada djelatnika u svim odjelima unutar organizacijske strukture. Maloprodajna poduzeća koja uspiju uspješno implementirati virtualnu stvarnost u vlastite poslovne procese postaju konkurentska poduzeća koja svoje djelovanje temelje na uvođenju inovativnih rješenja.
Maloprodajna poduzeća Ikea i Tesco prema ostvarenim rezultatima istraživanja označavaju lidere u maloprodajnom sektoru koji su u pravom trenutku prepoznali potencijal i mogućnost razvoja virtualne stvarnosti. Svojim inovativnim pristupom i ulaganjem u razvoj raspoloživih resursa razvili su nove načine komuniciranja prema svakom potrošaču koji se temelji na primjeni najnovije tehnologije. Uvođenjem novih oblika ulaganja u razvoj poslovnih procesa temeljenih na aktivnoj primjeni virtualne stvarnosti, promatrana maloprodajna poduzeća uspijevaju zadovoljiti sve potrebe i zahtjeve potrošača što im u konačnici donosi uspješnije poslovne rezultate