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The role of price and quality in building the image of private brands in auto parts retail
No full textU ovom diplomskom radu predstavljena je uloga cijene i kvalitete u izgradnji imidža privatnih maraka u maloprodaji auto dijelova. Potrošačima je vrlo bitan odnos kvalitete i cijene određenog proizvoda jer na taj način uspoređuju proizvode koji podmiruju iste potrebe. Iako su privatne marke prije glasile za one koje su niže kvalitete i cijene, sve više se to mijenja, uvode se i premijske privatne marke zbog kojih se trgovci susreću s izazovima privlačenja i zadržavanja potrošača koji su cjenovno osjetljivi. Prije je postojao izražen jaz u razini kvalitete između privatnih maraka i maraka proizvođača, no vremenom se taj jaz suzio. Osim cijene i kvalitete, imidž marke igra vrlo važnu ulogu u razvoju i upravljanju markom jer utječe na njen ugled i vjerodostojnost koja kasnije
postaje smjernica potrošačima da koriste te proizvode ili uslugu. Zbog manjka istraživanja u maloprodaji auto dijelova, provedeno je empirijsko istraživanje na primjeru privatne marke poduzeća Tokić, TQ. Jednokratno opisno istraživanje provedeno je uz pomoć anketnog upitnika u razdoblju od 23. listopada do 06. studenog 2023. godine u Tokić poslovnicama u Gradu Zagrebu. Ukupan broj osoba koje su pristupile istraživanju je 104. Istraživanje je pokazalo da su i cijena i kvaliteta ključne odrednice privatne marke TQ te one imaju pozitivnu ulogu u izgradnji imidža marke.This thesis presents the role of price and quality in building the image of private brands in auto parts retail. The relationship between the quality and the price of a certain product is very important to consumers, because in this way they compare products that meet the same needs. Although private labels used to refer to products of lower quality and price, this is increasingly changing, with the introduction of premium private labels, because of which retailers face challenges in attracting and retaining price-sensitive consumers. There used to be a marked gap in the level of quality between private brands and manufacturers' brands, but over time this gap has narrowed. In addition to price and quality, the image of the brand plays a very important role in the development and management of the brand because it affects its reputation and credibility, which later becomes a guideline for consumers to use these products or services. Due to the lack of study in the retail of auto parts, an empirical study was conducted on the example of the private label of the company Tokić, TQ. This study was conducted through the questionnaire in the period from October 23th to November 6th, 2023. in Tokić stores in the City of Zagreb. The total number of people who participated in the survey was 104. Study has shown that both price and quality are key determinants of private label TQ and have a positive role in brand image development
Implementing digital solutions in real estate trading : the case of Croatia
No full textIn a global environment highly susceptible to change, with market and industry forces moving at a pace that is faster than ever before, digital transformation is an essential part of an organization's business model. The real estate sector is no exception. This thesis analyses how the implementation of digital solutions in the real estate market affects an individual firm’s ways of doing business along with having influence in changing its organizational and economic anatomy. It seeks to shed light onto how the national sector’s leading player implements digital solutions in real estate trading, how effectively it executes its narrative, and what implications the future may bring. Using individual extensive interviews and various of Croatian real estate experts who are also decision-makers in a leading national real estate trading agency, it was shown that, while the national market is rather slower than its global counterparts, it is also heavily investing in various digital solutions aimed primarily at Customer relationship management (CRM), digital marketing, using VR to manage property visits and deals, along with solutions trying to increase the efficiency and decrease the costs of carrying out real estate transactions and various contractual interactions between the agency and its stakeholders. While there is still a road to pave, the Croatian real estate trading sector is highly aware of the crucial nature of digital solutions and their use cases and is developing with a healthy pace
Business of small traders in Croatia
No full textZavršni rad na temu Poslovanje malih trgovaca u Hrvatskoj
Analysis of the use of mobile applications for shopping clothes and fashion accessories : Master's thesis
No full textOvaj diplomski rad istražuje kako mobilne aplikacije utječu na kupovinu odjeće i modnih dodataka, naglašavajući kako je digitalizacija promijenila kupovne navike potrošača i korporativne taktike. Ispituje prednosti i nedostatke mobilnih aplikacija za kupnju koristeći studije slučaja poznatih modnih trgovaca kao što su BestSecret, Zara, H&M i ASOS. U istraživanju su istaknute važne značajke kao što su jednostavna navigacija, učinkovito pretraživanje proizvoda i filteri, besplatna dostava i povrati, značajke virtualnog isprobavanja, posebni popusti i programi vjernosti. Ovaj rad nastoji istražiti kako mobilne aplikacije poboljšavaju iskustvo kupnje. Svrha rezultata je pružiti modnim markama savjete o tome kako poboljšati svoje mobilne aplikacije i prilagoditi se promjenjivim zahtjevima svojih kupaca.This thesis examines how mobile applications influence the shopping of clothing and fashion accessories, highlighting how digitization has changed consumer buying habits and corporate tactics. It examines the pros and cons of mobile shopping apps using case studies from well-known fashion retailers such as BestSecret, Zara, H&M and ASOS. The research highlighted important features such as easy navigation, efficient product search and filters, free shipping and returns, virtual try-on features, special discounts and loyalty programs. This paper seeks to explore how mobile applications enhance the shopping experience. The purpose of the results is to provide fashion brands with advice on how to improve their mobile apps and adapt to the changing demands of their customers
The importance of quality management in hemp-derived CBD production
No full textIn recent years, cannabinoid-based hemp products, especially cannabidiol (CBD), have rapidly come to mainstream prominence due to their myriad associated health benefits and bold therapeutic claims. CBD products have proliferated across North American, European, and Asian markets, but research and regulations are still catching up to the hype. Despite the promise of CBD as a therapeutic agent, the legal hemp-derived CBD industry is plagued by quality issues, including high potential for contamination by heavy metals, pesticides, and molds, widespread mislabeling practices, the lack of harmonized quality regulations, and the absence of a common consensus of what makes for a quality CBD product in the first place.
This thesis aims to make a contribution to the gap in research on CBD quality by better understanding the role of quality management in the production of hemp-derived CBD products. To do so, this thesis will use primary research in the form of a case study of a prominent Croatian hemp-derived CBD product manufacturer, Ilesol Pharmaceuticals. Data collection was conducted using an in-depth questionnaire covering quality management implementation, quality practices, benefits, production processes, and more. Findings from this research establish Ilesol Pharmaceuticals as an “above-and-beyond” CBD producer—the only one of its kind in Croatia
Analiza "Ekološkog, društvenog i upravljačkog" koncepta na primjeru bankarskog sustava Republike Hrvatske
No full textRastuća svijest o društvenoj odgovornosti u poslovanju usko je povezana s napretkom društva. Održiva (ESG) ulaganja postaju sve značajnija, reflektirajući težnje organizacija koje teže postavljanju ciljeva koji nadilaze isključivo ekonomske interese te se bave etičkim i održivim pitanjima. ESG kriteriji, koji obuhvaćaju ekološke, društvene i upravljačke aspekte, postaju nezaobilazni faktor u gospodarstvu, postavljajući temelje za dugoročnu održivost poslovanja. Međunarodne organizacije i državne institucije aktivno potiču integraciju održivosti u poslovne strategije, dok se poslovni subjekti suočavaju s izazovom inkorporiranja održivih praksi u svoje operativne modele. Banke, kao ključni akteri financijskog sustava, imaju važnu ulogu u podržavanju održivosti. One to čine kako direktno, kroz svoje operativne aktivnosti usmjerene prema održivosti, tako i indirektno, posredstvom usmjeravanja financijskih sredstava prema ESG projektima. Diplomski rad ima za cilj istaknuti ulogu banaka u promicanju održivosti kao ključnog elementa gospodarskog razvoja. Analizira se stanje tržišta ESG ulaganja, uloga banaka u tom kontekstu te situacija na hrvatskom tržištu. Poseban fokus je stavljen na važnost društveno odgovornog poslovanja i održivog razvoja u suvremenim poslovnim uvjetima, pri čemu se naglasak stavlja na bankarski sektor. Iako regulatorna tijela nisu primarno fokusirana na društvene aspekte, pritisak društva utječe na poslovne politike banaka koje sve više usmjeravaju svoje aktivnosti prema dobrobiti zajednice. Empirijskim istraživanjem se ispituje primjena društveno odgovornog poslovanja i njegov utjecaj na primjeru odabranih banaka u Hrvatskoj
Usage of spreadsheets in e-sports
No full textOvaj rad istražuje primjenu proračunskih tablica, s posebnim naglaskom na Microsoft Excel, u kontekstu e-sporta. Fokus je stavljen na analizu Financial Modeling World Cup (FMWC), natjecanja koje okuplja sudionike iz cijelog svijeta kako bi se natjecali u rješavanju složenih financijskih zadataka koristeći Excel. Rad se bavi analizom strukture i kompleksnosti zadataka s FMWC-a, potrebnim vještinama za uspjeh u natjecanju te percepcijom Excela u širem društvenom kontekstu. Metodologija istraživanja uključuje analizu studije slučaja „Jet Hockey“ te anketno istraživanje mišljenja i stavova o primjeni Excela u e-sportu. Rezultati rada doprinose razumijevanju fleksibilnosti Excela i njegovog potencijala za širu primjenu u edukativnim i zabavnim svrsi, čime se promiče digitalna pismenost i kreativno razmišljanje.This research paper explores the usage of worksheets, with an emphasis on Microsoft Excel in particular, within the context of e-sports. The focus is also on analysis of the Financial Modeling World Cup (FMWC) competition which gathers participants from all over the world in order to compete in resolving complex financial exercises using Excel. This research paper is also focusing on structure and complexity of FMWC exercises with the necessary skills to succeed in this type of competition as well as the perception of Excel in a wider social context. Research Methodology includes a case study „Jet Hockey“ as well as a survey of opinions and attitudes towards the usage of Excel in e-sports. Results of this research paper are contributing to understanding the flexibility of Excel and its potential for wider usage in educational and entertainment purposes with which it raises awareness of digital literacy and creative thinking
The role of hybrid and electric vehicles in the sustainable development of the Republic of Croatia
No full textElektrična i hibridna vozila, stječu popularnost diljem svijeta kao alternativa vozilima s unutarnjim izgaranjem. Europske zemlje počele su pokazivati stopu rasta korištenja električnih vozila. Prodaja električnih vozila diljem Unije obuhvatila je više od milijun registracija vozila u kategorijama električnih vozila na baterije i plug-in hibridnih električnih vozila. U smislu uštede potrošnje energije u prometu i smanjenja emisija zagađivača zraka i stakleničkih plinova, promicanje električnih i hibridnih vozila jedno je od učinkovitih rješenja za probleme visoke potrošnje energije i emisije zagađivača. U Republici Hrvatskoj sve je više hibridnih i električnih vozila. Poticaji koje dodjeljuje Fond za zaštitu okoliša i energetsku učinkovitost potiče vozače na kupnju takvih, iako skupljih, u odnosu na klasična vozila. Predmet ovog rada je odnos energetski učinkovitih vozila i održivog razvoja u Republici Hrvatskoj s postavljenim ciljem utvrđenja doprinosa energetski učinkovitih vozila na održivi razvoj Republike Hrvatske. U tu svrhu provedena je studija slučaja u kojoj je analizirana tvrtka Bugatti Rimac d.o.o. koja je prvi hrvatski proizvođač električnih vozila i inovator modernog doba.Electric and hybrid vehicles are gaining popularity worldwide as an alternative to internal combustion vehicles. European countries have started to show a growth rate in the use of electric vehicles. Sales of electric vehicles across the EU included more than one million vehicle registrations in the "Battery Electric Vehicles" and "Plug-in Hybrid Electric Vehicles" categories. In terms of saving energy consumption in traffic and reducing emissions of air pollutants and greenhouse gases, the promotion of electric and hybrid vehicles is one of the effective solutions to the problems of high energy consumption and pollutant emissions. There are more and more hybrid and electric vehicles in the Republic of Croatia. Incentives granted by the Fund for Environmental Protection and Energy Efficiency encourage drivers to buy such, albeit more expensive, vehicles compared to classic vehicles. The subject of this paper is the relationship between energy-efficient vehicles and sustainable development in the Republic of Croatia with the goal of determining the contribution of energy-efficient vehicles to the sustainable development of the Republic of Croatia. For this purpose, a case study was conducted in which the company Bugatti Rimac d.o.o. was analyzed. which is the first Croatian manufacturer of electric vehicles and an innovator of the modern er
The Relationship Between Job Satisfaction and Mental Health of Employees in the Healthcare Sector
No full textZadovoljstvo poslom je subjektivna percepcija zaposlenika o njihovom radnom mjestu, a uključuje radno zadovoljstvo, motivaciju, zadovoljstvo kolegama i nadređenima te ravnotežu između poslovnog i privatnog života. Istraživanja su pokazala kako je zadovoljstvo poslom umjereno pozitivno povezano s mentalnim zdravljem koje obuhvaća emocionalnu, psihološku i socijalnu dobrobit osobe, bolje suočavanje sa stresom, održavanje zadovoljavajućih radnih odnosa i produktivnost. U zdravstvenom sektoru radnici su posebno izloženi velikom radnom opterećenju, nedostatku resursa, nedostatku podrške nadređenih, prekovremenom radu i emocionalnoj iscrpljenosti što može negativno utjecati na zadovoljstvo poslom i mentalno zdravlje zaposlenika. Glavni cilj diplomskog rada bio je ispitati povezanost zadovoljstva poslom i mentalnog zdravlja zdravstvenih djelatnika, a istraživanje je provedeno na uzorku od 93 sudionika. Rezultati pokazuju kako su zdravstveni djelatnici niti zadovoljni niti nezadovoljni poslom, a kvaliteta mentalnog zdravlja im je prilično dobra. Pokazalo se da postoji statistički značajna, niska i pozitivna povezanost zadovoljstva poslom i mentalnog zdravlja na način da sudionici koji su zadovoljniji poslom imaju veću kvalitetu mentalnog zdravlja. Zadovoljstvo poslom i mentalno zdravlje zdravstvenih djelatnika ključni su za postizanje visoke kvalitete skrbi za pacijente i održavanje radnog okruženja koje potiče produktivnost i promiče dobrobit svojih zaposlenika, što rezultira boljom skrbi i rezultatima u liječenju za pacijente.Job satisfaction is the subjective perception of employees about their workplace, encompassing aspects such as job satisfaction, motivation, satisfaction with colleagues and superiors, and the balance between work and personal life. Research has shown that job satisfaction is moderately positively correlated with mental health, which includes emotional, psychological, and social well- being, better stress management, maintaining satisfactory work relationships, and productivity. In the healthcare sector, workers are particularly exposed to high workloads, lack of resources, insufficient support from superiors, overtime work, and emotional exhaustion, all of which can negatively impact job satisfaction and the mental health of employees. The main aim of this thesis was to examine the relationship between job satisfaction and the mental health of healthcare workers, with the study conducted on a sample of 93 participants. The results indicate that healthcare workers are neither satisfied nor dissatisfied with their jobs, while their mental health quality is fairly good. A statistically significant, low, and positive correlation between job satisfaction and mental health was found, showing that participants who are more satisfied with their jobs have better mental health quality. Job satisfaction and mental health of healthcare workers are crucial for achieving high-quality patient care and maintaining a work environment that fosters productivity and promotes employee well-being, resulting in better patient care and treatment outcomes
The role of information and communication technology in tour operator business The case study of Kuoni Tumlare
No full textUloga informacijsko-komunikacijske tehnologije (IKT) postala je neizostavan dio modernog poslovanja u gotovo svim industrijama, a turistička industrija nije iznimka. Posebno u sektoru turoperatora, gdje je sposobnost upravljanja složenim mrežama dobavljača, klijenata i usluga ključna za uspjeh, IKT ima značajnu ulogu u optimizaciji poslovnih procesa i poboljšanju korisničkog iskustva. Kuoni Tumlare, jedan od vodećih svjetskih turoperatora, prepoznao je potrebu za implementacijom modernih tehnologija kako bi se uspješno nosio s izazovima globalnog tržišta i rastućih očekivanja klijenata. Digitalizacija procesa omogućila je kompaniji da unaprijedi način na koji upravlja svojim operacijama, čineći ih efikasnijima i prilagodljivijima brzim promjenama u potražnji. Na primjer, kroz implementaciju naprednih softverskih rješenja, Kuoni Tumlare je uspio automatizirati mnoge administrativne zadatke, poput rezervacija, upravljanja inventarom i obračuna, čime je smanjen potreban radni resurs i poboljšana točnost poslovnih operacija. Primjena informacijsko-komunikacijskih tehnologija u poslovanju turoperatora, kao što je Kuoni Tumlare, pokazala se kao nužna za održavanje konkurentnosti u sve zahtjevnijem tržišnom okruženju. Digitalizacija omogućava bržu, efikasniju i fleksibilniju uslugu, koja je prilagođena potrebama modernih putnika. Personalizacija, optimizacija poslovnih procesa i brza integracija različitih sustava ključne su prednosti koje donosi IKT. Kroz analizu podataka, unapređenje korisničkog iskustva te povećanje efikasnosti operacija, Kuoni Tumlare uspješno koristi tehnologiju kako bi unaprijedio svoju ponudu i postao lider u industriji. U budućnosti, daljnji razvoj tehnologije samo će dodatno osnažiti ulogu IKT-a u turoperatorskom poslovanju, omogućujući još sofisticiranije usluge i poslovne modele.The role of information and communication technology (ICT) has become an indispensable part of modern business in almost all industries, and the tourism industry is no exception. Especially in the tour operator sector, where the ability to manage complex networks of suppliers, clients and services is key to success, ICT plays a significant role in optimizing business processes and improving user experience. Kuoni Tumlare, one of the world's leading tour operators, recognized the need to implement modern technologies in order to successfully cope with the challenges of the global market and growing client expectations. Digitization of processes has enabled the company to improve the way it manages its operations, making them more efficient and adaptable to rapid changes in demand. For example, through the implementation of advanced software solutions, Kuoni Tumlare was able to automate many administrative tasks, such as reservations, inventory management and billing, thereby reducing the required labor resource and improving the accuracy of business operations. The application of information and communication technologies in the business of tour operators, such as Kuoni Tumlare, has proven to be necessary for maintaining competitiveness in an increasingly demanding market environment. Digitization enables a faster, more efficient and flexible service, which is adapted to the needs of modern travelers. Personalization, optimization of business processes and rapid integration of different systems are key advantages brought by ICT. Through data analysis, improving the user experience and increasing the efficiency of operations, Kuoni Tumlare successfully uses technology to improve its offer and become a leader in the industry. In the future, further development of technology will only further strengthen the role of ICT in tour operator business, enabling even more sophisticated services and business models