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The effect of foreign direct investments on the trade position of the Republic of Croatia
No full textPristupanje Republike Hrvatske Europskoj uniji otvorilo je vrata novim mogućnostima za strana ulaganja, što je imalo značajan utjecaj na trgovinsku politiku i ekonomski razvoj zemlje. Također, tijekom ovog razdoblja dogodile su se različite globalne ekonomske promjene i krize, poput pandemije COVID-19, koje su utjecale na globalne tokove kapitala i trgovinske odnose. Predmet ovog rada temelji se na analizi učinka izravnih stranih ulaganja na trgovinski položaj Republike Hrvatske, s posebnim fokusom na razdoblje od 2013. do 2023. godine. Izravna strana ulaganja predstavljaju značajan faktor u gospodarskom razvoju zemlje, utječući na različite aspekte ekonomije, uključujući trgovinsku bilancu, zapošljavanje, tehnologiju i produktivnost. Ovaj rad će istražiti kako su izravna strana ulaganja utjecala na trgovinski položaj Hrvatske, s posebnim naglaskom na izvoz, uvoz i bilancu trgovinskog računa.The accession of the Republic of Croatia to the European Union opened the door to new opportunities for foreign investments, which had a significant impact on the country's trade policy and economic development. Also, during this period, various global economic changes and crises took place, such as the COVID-19 pandemic, which affected global capital flows and trade relations. The subject of this paper is based on the analysis of the effect of foreign direct investment on the trade position of the Republic of Croatia, with a special focus on the period from 2013 to 2023. Foreign direct investment is a significant factor in a country's economic development, affecting various aspects of the economy, including trade balance, employment, technology and productivity. This paper will investigate how foreign direct investment has affected Croatia's trade position, with a special emphasis on exports, imports and the balance of the trade account
Analiza strategije ulaska na strana tržišta na primjeru poduzeća Kenty Adria d.o.o.
No full textZavršni rad analizira strategiju ulaska na strana tržišta na primjeru poduzeća Kenty Adria d.o.o., koje se bavi distribucijom robe široke potrošnje. Rad obuhvaća pojmovno određenje tržišta, motive ulaska na tržište, čimbenike ulaska (unutarnje i vanjske) te strategije ulaska na strana tržišta poput izvoza, licenciranja, franšizinga, zajedničkih ulaganja, akvizicija i greenfield investicija. Poseban naglasak stavljen je na analizu primjera poduzeća Kenty Adria d.o.o., koje je uspješno prilagodilo svoje poslovanje lokalnom tržištu kroz loyalty program "Zvjerići" razvijen za Konzum. Kroz ovaj primjer pokazano je kako inovacije i prilagodba tržišnim potrebama mogu donijeti konkurentsku prednost na stranom tržištu. Rad također analizira financijske aspekte ulaska na tržište, upravljanje rizicima te strategije zadržavanja kupaca. Na temelju provedenih analiza, ponuđene su preporuke za unaprjeđenje strategije ulaska na strana tržišta i osiguranje dugoročnog uspjeha poduzeća Kenty Adria d.o.o
Monitoring company costs in the retail industry
No full textEfikasno upravljanje troškovima od ključne je važnosti za održivost i razvoj poduzeća u trgovinskom sektoru. Zbog jake konkurencije i promjenjivih tržišnih uvjeta u trgovini, precizno praćenje troškova pomaže poduzećima da zadrže profitabilnost i osiguraju sredstva za buduća ulaganja. Ovaj članak analizira značaj praćenja troškova, ključne metode za uspješnu primjenu te prednosti uspostave pouzdanog sustava upravljanja troškovima u trgovačkoj industriji. Praćenje troškova odnosi se na evidentiranje i analizu svih izdataka s kojima se poduzeće suočava. U sektoru trgovine, to obuhvaća troškove povezane s nabavom robe, transportom, skladištenjem, radnom snagom, promocijom i komunalnim uslugama. Redovitim praćenjem tih stavki, poduzeća mogu otkriti neučinkovita područja, smanjiti nepotrebne izdatke i optimizirati korištenje resursa. Ovaj pristup ne samo da doprinosi dugoročnoj profitabilnosti, već i pruža stratešku prednost, omogućujući poduzećima da klijentima ponude konkurentnije cijene i kvalitetnije uslugeEffective cost management is crucial for the sustainability and growth of businesses in the retail sector. Given the intense competition and fluctuating market conditions in retail, careful cost monitoring ensures that companies remain profitable and have the resources to invest in future opportunities. This article examines the importance of cost monitoring, key strategies for implementation, and the advantages of establishing a robust cost management system in the retail industry. Cost monitoring involves tracking and analyzing all expenses a company incurs. In the retail sector, this includes costs related to purchasing goods, logistics, warehousing, staff, marketing, and utilities. By systematically tracking these costs, businesses can identify inefficiencies, reduce unnecessary expenses, and allocate resources more effectively. This process not only helps maintain profitability but also provides a competitive edge by enabling companies to offer better prices and services to their customers
Operational procurement process in the hospitality industry - case study of a restaurant business
No full textOvaj diplomski rad istražuje operativnu nabavu u ugostiteljskoj industriji, analizirajući njezinu ključnu ulogu u osiguravanju kvalitetne opskrbe, smanjenju troškova i unaprjeđenju poslovnih rezultata. Nabava u ugostiteljstvu obuhvaća složene aktivnosti poput planiranja, koordinacije i optimizacije, koje omogućuju pravovremeno zadovoljenje potreba korisnika, uz održavanje visoke kvalitete usluge i smanjenje troškova. Cilj rada je detaljno analizirati operativni proces nabave, njezine ključne ciljeve, načela i ulogu unutar poduzeća, s naglaskom na primjer društva AMMI d.o.o. Istraživanje koristi primarne i sekundarne izvore podataka, a metodologija uključuje deskriptivnu, analitičku i sinteznu metodu te analizu slučaja. Zaključak rada potvrđuje da operativna nabava igra predstavlja temeljni čimbenik stabilne opskrbe i operativne učinkovitosti u ugostiteljskoj industriji. Efikasno upravljanje nabavom ne samo da smanjuje operativne troškove, već značajno doprinosi poboljšanju kvalitete usluge i optimizaciji poslovnih procesa. Integracija nabave s drugim ključnim funkcijama poduzeća, poput logistike i prodaje, omogućuje stvaranje sinergija koje su presudne za postizanje konkurentskih prednosti. Implementacija suvremenih tehnologija, kao što su digitalizacija i automatizacija, dodatno poboljšava preciznost, ubrzava procese nabave i smanjuje rizik od ljudskih pogrešaka. Ovaj rad ističe da operativna nabava nije samo tehnička funkcija, već strateški element koji izravno oblikuje konkurentnost poduzeća. Daljnje usavršavanje nabavnih procesa i primjena inovativnih tehnologija predstavljaju ključne faktore za dugoročni uspjeh poduzeća u dinamičnom okruženju ugostiteljske industrije.This thesis explores operational procurement in the hospitality industry, analyzing its key role in ensuring a high-quality supply, reducing costs, and improving business performance. Procurement in hospitality includes complex activities such as planning, coordination, and optimization, which enable the timely satisfaction of customer needs while maintaining high service quality and reducing costs. The aim of the thesis is to provide a detailed analysis of the operational procurement process, its key objectives, principles, and its role within the company, with a focus on the example of the company AMMI d.o.o. The research uses primary and secondary data sources, and the methodology includes descriptive, analytical, and synthetic methods, as well as case study analysis. The conclusion of the thesis confirms that operational procurement is a fundamental factor in maintaining stable supply and operational efficiency in the hospitality industry. Efficient procurement management not only reduces operational costs but also significantly contributes to improving service quality and optimizing business processes. The integration of procurement with other key business functions, such as logistics and sales, enables the creation of synergies that are crucial for achieving competitive advantages. The implementation of modern technologies, such as digitalization and automation, further improves accuracy, speeds up procurement processes, and reduces the risk of human error. This thesis highlights that operational procurement is not only a technical function but also a strategic element that directly shapes the competitiveness of a company. Further improvement of procurement processes and the application of innovative technologies are key factors for the long-term success of a company in the dynamic environment of the hospitality industry
The connection of digital traces with digital security in the health sector of the Republic of Croatia
No full textDigitalizacija je sveprisutna u današnjem svijetu pa nije zaobišla ni zdravstveni sektor. Digitalizacija u zdravstvu omogućuje bržu obradu podataka, lakši pristup informacijama i učinkovitije pružanje zdravstvenih usluga. Premda digitalizacija sa sobom nosi brojne prednosti, javlja se i pitanje sigurnosti podataka s obzirom na učestale kibernetičke napade. Također, s obzirom da se radi o osjetljivim podacima bitno je pridržavati se etičkih i pravnih načela. Rad povećava svijest o kibernetičkim prijetnjama na primjeru hakerskog napada ransomware-om WannaCry i napada na Klinički bolnički centar Rebro.Digitalization is pervasive in today's world, and the healthcare sector is no exception. Digitalization in healthcare enables faster data processing, easier access to information, and more efficient delivery of healthcare services. Although digitalization brings numerous benefits, it also raises concerns about data security due to frequent cyberattacks. Additionally, since healthcare data is sensitive, it is crucial to adhere to ethical and legal principles. This paper raises awareness about cyber threats using the example of the WannaCry ransomware attack and the attack on the Clinical Hospital Center Rebro
Korporativno poduzetništvo u državnim, privatnim i poduzećima u mješovitom vlasništvu u Republici Hrvatskoj
No full textThe doctoral dissertation systematizes previous knowledge and research in the field of corporate entrepreneurship (CE) in general and CE in the public sector. The central goal of the research is to determine the relationship between the ownership structure and CE, and between CE and the financial performance of the company. The dissertation also investigates the impact of organizational design, i.e. decentralization and formalization, on the level of entrepreneurial intensity of the company. The research covers 123 companies from Croatia that differ in their ownership structure. This research fills a research gap and lack of studies on CE in the public sector and is also the first such research in Croatia. The bibliometric and literature review represent an additional scientific contribution, which follows a call for further research into the concept of CE in the public sector, further research in developing economies, especially in Eastern Europe, and in public companies.Doktorski rad sistematizira prethodne spoznaje i istraživanja iz područja korporativnog poduzetništva općenito te korporativnog poduzetništva u javnom sektoru. Središnji cilj istraživanja je utvrditi odnos između vlasničke strukture i korporativnog poduzetništva, te između korporativnog poduzetništva i financijskog uspjeha poduzeća. Disertacija istražuje i utjecaj organizacijskog dizajna odnosno decentralizacije i formalizacije na razinu poduzetničkog intenziteta poduzeća. Istraživanjem su obuhvaćena 123 poduzeća iz Hrvatske koja se razlikuju po vlasničkoj strukturi (državna, privatna i poduzeća u mješovitom vlasništvu). Izvorni znanstveni doprinos se ogleda u činjenici da ovo ispunjava prazninu u istraživanju i nedostatku studija o korporativnom poduzetništvu u javnom sektoru. Ujedno je riječ i o prvom takvom istraživanju u Republici Hrvatskoj. Bibliometrija i pregled literature koji se nalaze u okviru ove disertacije predstavljaju dodatni znanstveni doprinos, koji slijedi poziv za istraživanjem koncepta javnog poduzetništva, istraživanja u gospodarstvima u razvoju, posebno u istočnoj Europi, kao i poziv za istraživanja s fokusom na poduzetništvo u javnim poduzećima
Relationship between the degree of digitalization of accounting processes and the quality of work of the accounting profession
No full textDigitalizacija poslovanja poduzeća i njihovih računovodstvenih procesa donosi promjene u načinu na koji poduzeća djeluju kao i u načinu na koji zaposleni radnici izvršavaju svoje radne zadatke. Implementacija tehnoloških inovacija za cilj bi trebala imati unaprjeđenje djelovanja pojedinaca, poduzeća kao i cjelokupnog društva. Dosadašnja istraživanja ukazuju na primjetne promjene u radu računovodstvenih profesionalaca pod utjecajem digitalne transformacije poduzeća i njihovih računovodstvenih odjela, a koje je moguće dovesti u vezu s kvalitetom rada samih računovodstvenih radnika. Kako bi se ispitalo koje su ključne odrednice kvalitete rada računovodstvene profesije provedeno je predistraživanje te su podaci o potvrđenim ključnim odrednicama kvalitete rada računovodstvene profesije korišteni u drugom dijelu istraživanja. Prvom hipotezom testirana je povezanost digitalizacije računovodstvenih procesa poduzeća s kvalitetom rada računovodstvene profesije pri čemu su ujedno identificirani i ključni tehnološki postupci digitalizacije računovodstvenih procesa u poduzećima u Republici Hrvatskoj. Hipoteza je testirana zasebno za svaku odrednicu kvalitete rada računovodstvene profesije te je potvrđena za odrednicu kvalitete rada poznavanje, praćenje i usvojenost zakonskih odredbi i regulative iz područja računovodstva i ostalih povezanih grana ekonomije. Drugom hipotezom testirana je i uspoređena razina digitalizacije računovodstvenih procesa eksterno i interno orijentiranoga računovodstva. Hipoteza je potvrđena odnosno pokazalo se kako je razina digitalizacije računovodstvenih procesa eksterno orijentiranoga računovodstva viša od razine digitalizacije računovodstvenih procesa interno orijentiranoga računovodstva. Postoji li značajna razlika u stupnju digitalizacije računovodstvenih procesa između mikro, malih, srednjih i velikih poduzeća testirano je trećom hipotezom te je hipoteza potvrđena za varijablu vrijednost uloženih financijskih sredstava u digitalizaciju računovodstvenih procesa. Posljednjom je hipotezom utvrđeno da gospodarska razvijenost regije poduzeća nema utjecaja na stupanj digitalizacije računovodstvenih procesa. Rezultati provedenih istraživanja mogu biti od koristi poduzećima, regulatorima, računovodstvenim strukovnim udruženjima kao i profesionalnim računovođama te su ovime zadovoljeni postavljeni znanstveni i aplikativni ciljevi doktorskog rada.Digitalization of business operations of companies and their accounting processes has brought changes in the way companies operate as well as in the way employees perform their work tasks. The goal of implementing technological innovations should be to improve the performance of individuals, companies, and society as a whole. Previous research indicates notable changes in the work of accounting professionals under the influence of the digital transformation of companies and their accounting departments, which can be linked to the quality of work of the accountants themselves. Technological innovations in the field of accounting in the last few decades have fundamentally changed the way accountants work. Data recording in accounting has been significantly accelerated, business books and financial reports have become more accurate and thus more reliable, accountants have been freed from repetitive tasks and can focus on more creative and complex tasks. As a result, the role of accountants in the company is also changing - from administrative workers who record data they are turning into advisors to the management, with information about the success and safety of a company's operations. In order to examine what are the key determinants of the quality of work of the accounting profession, a preliminary study was conducted using the Delphi method. Out of ten offered determinants of the quality of work, five key determinants were identified through the preliminary research:
• knowledge, monitoring and comprehension of legal provisions and regulations in the field of accounting and other related branches of the economy
• accuracy and reliability
• meeting deadlines and timeliness in the execution of work tasks
• level of support to the management
• digital skills.
The data on the identified key determinants of the quality of work of the accounting profession determined by the preliminary research were used in the second part of the research.
Empirical research on the connection between the digitalization of accounting processes and the quality of work of the accounting profession followed the preliminary research and was carried out using a survey questionnaire. The data collected by the questionnaire was statistically analyzed, with descriptive analysis and multiple regression analysis used as the main statistical methods. Digitalization of accounting processes, measured by the number of implemented digitalized technological procedures, is the first independent variable, while the second independent variable is the value of financial resources invested in the development of digitalization of accounting processes. The dependent variable is the quality of work of the accounting profession. The connection between the digitalization of a company's accounting processes and the quality of work of the accounting profession was tested by the first hypothesis of the doctoral thesis. At the same time, the key technological procedures of the digitalization of accounting processes in companies in the Republic of Croatia are also identified here. The hypothesis was tested separately for each determinant of the quality of work that was identified as a key determinant during the preliminary research. A higher degree of digitalization of a company's accounting processes is positively related to some, but not all, determinants of the quality of work of the accounting profession. The hypothesis was confirmed for the knowledge, monitoring and comprehension of legal provisions and regulations in the field of accounting and other related branches of the economy determinant. There is a connection between the number of implemented technological procedures of digitalized accounting processes and the quality, knowledge, monitoring and comprehension of legal provisions and regulations in the field of accounting and other related branches of the economy determinant, measured by the variables ‘number of hours per week within the working hours of an accountant spent on monitoring the provisions and regulations in accounting and other related branches of economy’ and the ‘use of a software solution’, which implies warnings about current changes in legal provisions and regulations in the field of accounting and other related branches of the economy. The first hypothesis is partially accepted, and the connection is statistically significant for the knowledge, monitoring and comprehension of legal provisions and regulations in the field of accounting and other related branches of the economy determinant. The hypothesis was not confirmed for the other determinants of the quality of work of the accounting profession. The second hypothesis tested and compared the level of digitalization of accounting processes of externally and internally oriented accounting, and the hypothesis was accepted, that is, it was confirmed that the level of digitalization of accounting processes of externally oriented accounting is higher than that of internally oriented accounting. The testing was carried out by using the Wilcoxon test of differences, whereby a statistically significant difference was established in the share of implemented technological procedures for the digitalization of accounting processes in externally and internally oriented accounting. On average, companies have implemented 44% of the technological procedures for digitalizing the accounting processes of externally oriented accounting and 31% of the technological procedures for digitalizing the accounting processes of internally oriented accounting. Externally oriented technological procedures of digitalization of accounting processes are those whose application is aimed at reporting to external users. Unlike the external, the implemented internal technological procedures of digitalization of accounting processes are those whose application is aimed at reporting to internal users. Internally oriented accounting is mostly based on estimates, current, and future events. Externally oriented accounting is based on past events and is primarily oriented towards reporting to external users on the achieved business results. The third hypothesis tested whether there is a significant difference in the degree of digitalization of accounting processes between micro, small, medium, and large enterprises. This hypothesis was partially confirmed. It was confirmed for the ‘value of financial resources invested in the digitalization of accounting processes’ variable. This implies that larger companies invest more financial resources in the digitalization of accounting processes, and as the size of the company decreases, the value of the financial resources invested in the digitalization of accounting processes decreases as well. The hypothesis was not confirmed for the digitalization level variable measured by the number of implemented technological procedures for the digitalization of accounting processes, and in this aspect, there is no statistically significant difference among companies of different sizes. The last hypothesis has established that the economic development of a company's region has no effect on the degree of digitalization of accounting processes. When testing the fourth hypothesis, the independent variable was the geographical location with four categories, each category belonging to one region of the Republic of Croatia, while the dependent variable was the degree of digitalization of accounting processes. The fourth hypothesis of the research problem was tested by using the Kruskal-Wallis test of differences. Based on the results of the Kruskal-Wallis test of differences between regions, it was determined that there is no statistically significant difference in the number of implemented technological procedures for the digitalization of accounting processes. This implies that companies in all regions have an equal number of implemented technological procedures for the digitalization of accounting processes. Based on the same test, it was also determined that there is no statistically significant difference in the values of financial resources invested in the digitalization of accounting processes, i.e. companies in all regions equally invest financial resources in the digitalization of accounting processes.
The process of digitalization of accounting processes is a continuous sequence of implementation of technological innovations in accounting systems that can be observed in the past few decades, and which will certainly continue to be present within accounting systems in the future as well. Partial digitalization of accounting processes is primarily the result of the still extremely high costs of technological implementation. Digitalization of accounting processes is still not fully established in many companies and requires the efforts of the accounting profession in the implementation of digital transformation. Although the results of digitalization are still not visible in terms of connection of various platforms and systems, which would make the work of accounting professionals easier and simpler, digitalization has certainly changed the structure of the work tasks of accountants and improved the quality of their work. The collected and analyzed data on the degree of digitalization of accounting processes and the quality of work of the accounting profession can be useful to companies, regulators, professional accounting associations as well as to professional accountants. The conducted research has fulfilled the scientific and practical goals of the doctoral thesis
Sharing economy and sustainable development; Uber Technologies, inc. case study analysis
No full textCilj ovog rada je utvrditi razinu primjene načela i kriterija održivog razvoja unutar ekonomije dijeljenja, posebno analizirajući slučaj odabranog poduzeća Uber Technologies inc., koji je u posljednje vrijeme predmet mnogih kontroverzi u javnosti. Naime, 21. stoljeće obilježeno je rastom novog društveno gospodarskog fenomena - ekonomije dijeljenja, danas prisutnog u gotovo svim gospodarskim sektorima. Ekonomija dijeljenja može se definirati kao inovativan poslovni model u kojem pružatelji usluga, najčešće posredništvom digitalnih platformi, dijele usluge korisnicima besplatno ili u većini slučajeva uz novčanu naknadu. Osnovni principi ovakvog poslovnog modela obećavali su mnoge prednosti u kontekstu održivog razvoja, kao što su održiva potrošnja kroz veću iskorištenost postojeće imovine dijeljenjem, dostupnost usluga većem broju korisnika kroz povoljnije cijene, smanjenje nezaposlenosti, fleksibilnost radnog vremena i dr. Ipak, s vremenom su nedostaci ovoga modela poput česte neusklađenosti s zakonskim regulativama zemalja, niže pregovaračke moći i zaštite radnika, pitanja sigurnosti i privatnosti podataka i sl., postali uzrocima mnogih znanstvenih rasprava o održivosti ekonomije dijeljenja.The aim of this paper is to determine the level of application of sustainable development principles and criteria within the sharing economy, specifically analyzing the case of the selected company Uber Technologies inc., which has recently been the subject of numerous public controversies. The 21st century is marked by the rise of a new socio-economic phenomenon — the sharing economy, which is now present in almost all economic sectors. The sharing economy can be defined as an innovative business model in which service providers, often through digital platforms, share services with users either for free or, in most cases, for a monetary fee. The fundamental principles of this business model promised many advantages in the context of sustainable development, such as sustainable consumption through greater utilization of existing assets by sharing, increased accessibility of services to a larger number of users through more affordable prices, reduction of unemployment and flexibility in working hours, among others. However, over time, the shortcomings of this model, such as frequent non-compliance with the legal regulations, lower bargaining power and protection for workers, issues of safety and data privacy, etc., have become the causes of many scientific debates about the sustainability of the sharing economy
Challenges of implementing a digital platform in the largest advertising company in the Republic of Croatia
No full textOvaj rad analizira izazove i mogućnosti implementacije digitalnih platformi u poslovanje
vodećeg oglašivačkog poduzeća u Republici Hrvatskoj. Digitalna transformacija ključni je
element modernog poslovanja, no njena provedba suočava se s brojnim izazovima,
uključujući prilagodbu poslovnih procesa, sigurnost podataka te prihvaćanje novih tehnologija
od strane zaposlenika i korisnika.
Studija slučaja poduzeća X analizira implementaciju digitalne platforme PayProtect, razvijene
s ciljem povećanja sigurnosti i povjerenja korisnika prilikom online transakcija. Rezultati
istraživanja ukazuju na značajna poboljšanja u operativnoj učinkovitosti, optimizaciji
poslovnih procesa i konkurentskoj prednosti na tržištu. Ipak, uspješna digitalizacija zahtijeva
sustavno planiranje, kontinuiranu edukaciju zaposlenika i usklađivanje s regulatornim
zahtjevima.
Zaključci ovog rada pružaju smjernice za poduzeća koja planiraju digitalnu transformaciju,
istaknuvši ključne faktore uspjeha u oglašivačkoj industriji.This paper analyzes the challenges and opportunities of implementing digital platforms in the
business operations of the leading advertising company in the Republic of Croatia. Digital
transformation is a key element of modern business, yet its implementation faces numerous
challenges, including business process adaptation, data security, and the acceptance of new
technologies by employees and users.
The case study of company X examines the implementation of the PayProtect digital
platform, developed to enhance security and user trust in online transactions. The research
results indicate significant improvements in operational efficiency, business process
optimization, and competitive advantage in the market. However, successful digitalization
requires systematic planning, continuous employee education, and compliance with
regulatory requirements.
The conclusions of this paper provide guidelines for companies planning digital
transformation, highlighting key success factors in the advertising industry
Korištenje umjetne inteligencije u procesu zapošljavanja
No full textUmjetna inteligencija obuhvaća skup tehnologija koje omogućuju računalima izvršavanje raznih sofisticiranih zadataka, poput prepoznavanja i tumačenja govornog i pisanog jezika, analize podataka, davanja preporuka i još mnogo toga. Koristi se kao pomoć i podrška u brojnim djelatnostima, pa tako i u procesu zapošljavanja. Umjetna inteligencija u procesu zapošljavanja uključuje korištenje tehnologije za automatizaciju aspekata procesa zapošljavanja. Brojni su načini na koje se umjetna inteligencija koristi pri zapošljavanju, od provjere kandidata do identificiranja vrhunskih talenata, može pomoći u odabiru kandidata pregledom životopisa i prijava za posao te vještina i iskustva kandidata i sl. Navedeno je velika pomoć i ušteda vremena u procesu zapošljavanja. Upravo je navedeno tema ovog rada, te će isto biti predstavljeno u nastavku