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Digital transformation and the labor market in the Republic of Croatia
No full textDigitalna transformacija može se definirati kao integracija digitalne tehnologije u sva područja poslovanja, temeljno mijenjajući način poslovanja. U Republici Hrvatskoj kako u privatnom tako i javnom sektoru potrebno je uložiti u digitalne kompetencije građana, primjeniti napredne tehnologije i inovacije te povećati broj stručnjaka u informacijsko-komunikacijskim područjima, s ciljem stvaranja digitalno i gospodarski konkurentnih poduzeća na tržištu i digitalizirane javne uprave. Digitalnom agendom za Europu uočeno je da informacijske i komunikacijske tehnologije (ICT) imaju ključnu ulogu pri ostvarenju većine ciljeva Europske unije. Tijekom zadnjih nekoliko godina ostvaren je značajan rast hrvatskoga gospodarstva, ali Republika Hrvatska u nedovoljnoj mjeri iskorištava potencijale ICT-a za pružanje javnih e-usluga i ostalih javnih usluga s obzirom na prosječan položaj u okružju zemalja Europske unije. Promjene u digitalnoj tehnologiji mijenjaju strukturu tržišta rada, utječu na tehnološki razvoj i inovacije, ekonomski rast, produktivnost i stopu zaposlenosti i nezaposlenosti.Digital transformation can be defined as the integration of digital technology into all areas of business, fundamentally changing the way business is conducted. In the Republic of Croatia, both in the private and public sectors, it is necessary to invest in citizens' digital competencies, apply advanced technologies and innovations, and increase the number of experts in information and communication fields, with the aim of creating digitally and economically competitive enterprises in the market and digitizing public administration. The Digital Agenda for Europe has recognized that information and communication technologies (ICT) play a crucial role in achieving most of the European Union's goals. Over the past few years, there has been significant growth in the Croatian economy, but Croatia has not sufficiently utilized the potential of ICT for providing public e-services and other public services, given its average position among EU countries. Changes in digital technology are altering the structure of the labor market, influencing technological development and innovation, economic growth, productivity, and employment and unemployment rates
The influence of the user experience on the success of the Valamar company website
No full textKorisničko iskustvo (UX) je aspekt kvalitete koji uzima u obzir emocije koje izaziva sustav, proširujući koncept upotrebljivosti izvan učinkovitosti, učinkovitosti i zadovoljstva. Kako bi se mogla ostvariti visokokvalitetna razina korisničkog iskustva kod ponude tvrtke veoma je bitno postojanje besprijekornog spajanja usluga za višestruke discipline. To se odnosi i na inženjering, marketing, grafički dizajn, industrijski dizajn kao i dizajn koji se odnosi na sučelje. Dizajn korisničkog iskustva (UX) odnosi se na cjelokupni proces koji timovi za dizajn mogu koristiti kod kreiranja proizvoda kroz koje se korisnicima pruža smisleno i bitno iskustvo.
Dizajn korisničkog iskustva odnosi se stoga na dizajn cjelokupnog procesa nabave kao i integracije proizvoda. To se odnosi i na proces brendiranja, dizajniranja, upotrebljivosti kao i funkcija. Predmet istraživanja bio je utvrditi stavove ispitanika prema utjecaju korisničkog iskustva na uspješnost web stranice kompanije Valamar.
Istraživanje je provedeno u razdoblju od 8. do 16. svibnja 2024. godine, na uzorku od 82 ispitanika. Može se zaključiti kako najveći broj ispitanika smatra odlikom uspješne web stranice to što pomaže izgraditi pozitivan imidž, potom slijedi to što pridonosi povećanju konverzije i prodaje te pomaže izgraditi reputaciju. Najveći broj ispitanika se djelomično slaže da je prilikom posjećivanja web stranice Valamar potrebno više vremena da se pronađe željene informacije, potom slijede ispitanici koji se ne slažu uopće da je prilikom posjećivanja web stranice Valamar potrebno više vremena da se pronađe željene informacije. Nadalje, ispitanici se najviše slažu da je odabrana web stranica pouzdana i sigurna za kupnju. Osim toga vjeruju da je izgled odabrane web stranice u skladu s uslugama koje nudi
Mapping gastronomy tourism research : Literature review
No full textPurpose: This paper provides a review of the existing literature on gastronomic tourism experiences, with a focus on underrepresented perspectives, research domains, and methodologies. Methodology: Employing the PRISMA protocol, a systematic literature review was conducted, analyzing 50 relevant studies published between 2017 and 2023. Results: The findings reveal a significant prevalence of consumer-oriented research within the domain of destination marketing, comprising 88% of the analyzed studies. Conversely, exploration of provider perspectives in the domain of facility marketing is limited, accounting for only 10% of the sample. Moreover, a mere 2% of the total research integrates both consumer and provider perspectives, highlighting a gap in the literature. Methodologically, consumer-centric studies exhibit a preference for quantitative (QUAN) methods, with a notable utilization of the PLS-SEM technique. In contrast, provider-focused studies tend to gravitate towards qualitative (QUAL) methods, such as content analysis. Conclusion: This review underscores the importance of balanced exploration using both QUAL and QUAN methods while considering perspectives from both consumers and providers. Such an approach is essential to achieving a holistic understanding of gastronomic tourism experiences and addressing the current research gap in the field, particularly within the realm of destination and facility marketing
Korisnička percepcija modernih tehnologija integriranih u hotelskoj industriji
No full textThe hospitality and tourism industry has changed significantly through the use of modern technologies, both for travellers and service providers. Digitalisation, AI capabilities, IoT, and mobile technologies have enabled a personalised booking, travel, and accommodation experience that provides travellers with timely and useful suggestions, information, and assistance. They have also opened up new opportunities for marketing and customer engagement, providing advanced analytics that enable the hospitality industry to reach a wider audience and deliver tailored offers and services. The objective of this study is to investigate users' attitudes towards the use of modern technologies, their willingness to disclose their private data in order to receive personalised content through digital communication, their perception of the benefits of personalised content, and the impact on their purchase intentions. The influence of gender and level of education on the responses to the survey and the possibility of forming groups in relation to the respondents’ profiles were analysed in more detail. The methods used in this study were a survey, k-means clustering, one-way ANOVA and a two-sample t-test. A questionnaire with 15 statements was used, and 217 responses were collected. User behaviour was segmented using the k-means clustering method, resulting in two homogeneous clusters indicating two main user attitudes. A two sample t-test was conducted to analyse whether there were significant differences between the responses of the different gender groups and between the different education groups. The results showed significant differences in both groups for several questions, as shown in the Results and Discussion section.Ugostiteljstvo i industrija turizma značajno su se promijenili korištenjem modernih tehnologija, kako za putnike tako i za pružatelje usluga. Digitalizacija, AI mogućnosti, IoT i mobilne tehnologije omogućile su personalizirano iskustvo rezervacije, putovanja i smještaja, pružajući putnicima pravovremene i korisne sugestije, informacije i pomoć. Također su se otvorile nove mogućnosti za marketing i interakciju s korisnicima, kao i naprednu analitiku koja omogućuje ugostiteljskoj industriji da dosegne širu publiku i pruži personalizirane ponude i usluge. Cilj ovog rada je istražiti stavove korisnika prema korištenju modernih tehnologija, njihovu spremnost da dijele svoje privatne podatke kako bi primili personalizirani sadržaj putem digitalne komunikacije, njihove percepcije o koristi personaliziranog sadržaja i utjecaju koji ima na namjere kupnje. Detaljnije je analiziran utjecaj spola i stupnja obrazovanja na odgovore u anketnom upitniku te mogućnost formiranja grupa u odnosu na profile ispitanika. Metode korištene u ovom istraživanju bile su anketa, k-means klaster, jednofaktorska ANOVA i t-test (dva uzorka). Korišten je prethodno kreiran upitnik s 15 ciljanih pitanja sa dobivenih ukupno 217 odgovora. Segmentiranje korisničkog ponašanja k-means klaster metodom rezultiralo je dobivanjem dva dovoljno homogena klastera indicirajući dva dominantna korisnička stava prema modernoj tehnologiji. t-test (dva uzorka) je proveden kako bi se analizirale značajne razlike između odgovora dvije grupe vezane za spol i dvije grupe različitog obrazovnih statusa. Rezultati su pokazali značajne razlike u oba slučaja za više pitanja, kako je detaljno prikazano u poglavlju rezultati i diskusija
Sustainable aquaculture from students’ perspectives
No full textDue to its nutritional value and health benefits, regular consumption of fish should be encouraged at all stages of life. Considering the fact that the majority of the world’s marine fish stocks are being exploited, aquaculture is the only way to ensure an adequate supply. Aquaculture production should be sustainable and it should integrate environmental, social, and economic dimensions. Students, as a valuable segment of consumers, are future decision-makers in society and can contribute to sustainable development as agents of change. In this study, 224 students from the University of Rijeka (68 males and 156 females) with an average age of 21.5±1.4 years were included. The aim of this study was to obtain information about the most important aspects of sustainable aquaculture from their point of view. Descriptive statistics was used to analyse the sample characteristics, while statistical significance difference between males and females was computed using an independent t-test and Pearson’s chi-square test. The obtained results confirmed that the most important features of sustainable aquaculture were: minimal use of hormones and drugs, no environmental pollution, and production close to nature. Female participants consider more important protection of endangered species (p=0.04) and respect for fish welfare (p=0.01), while male participants are much more aware of supporting rural areas (p=0.04) and low technical level in production (p=0.04). Quality also emerged as an important component in an open-ended question, together with environmental factors. Furthermore, there is an opportunity to enhance students’ interest in eco-labels, since it did not receive very high importance among this student group (3.60 ± 1.20 and 3.82 ± 0.90). In the future, nutrition education provided by institutions could be an important tool in preparing future generations for sustainable society
Analysis of the Presence of French Cuisine in Menus of Michelin-starred Restaurants
No full textFrancuska kuhinja, poznata po svojim sofisticiranim tehnikama i visokim standardima, zajedno s Michelinovim vodičem, koji dodjeljuje prestižne zvjezdice restoranima diljem svijeta, oblikuje globalne kulinarske trendove. Ovaj rad istražuje zastupljenost francuske kuhinje i Michelinovog vodiča u suvremenom ugostiteljstvu. Teorijski dio rada razmatra povijesni razvoj francuske kuhinje i evoluciju Michelinovog vodiča te njihovu ulogu u postavljanju temelja suvremenog kulinarstva, dok se empirijski dio istraživanja temelji na kvalitativnoj metodologiji provedenoj u tri faze. Istraživanje obuhvaća intervjue sa zaposlenicima restorana visoke kuhinje, kako bi se dobilo stručno mišljene o koncentraciji utjecaja zemalja. Ovaj pristup omogućava istraživačima da razumiju profesionalne perspektive zaposlenika o kulturološkom utjecaju na inovacije ponude i tehnike korištene unutar industrije visoke kuhinje. Analiza je pokazala da zadržavanje Michelinove zvjezdice značajno ovisi o zastupljenosti francuske kuhinje u menijima restorana ocijenjenih od strane Michelinovih vodiča. Prisutnost francuske kuhinje postepeno se povećava od restorana s Michelinovom preporukom do najbolje ocijenjenih restorana s tri zvjezdice. Ovaj rad pruža sveobuhvatan pregled utjecaja različitih kultura na visoke kuhinje te identificira faktore koji utječu na uspjeh restorana u suvremenom gastronomskom okruženju
Application of cryptocurrency as a method of payment in tourism
No full textPurpose - The paper summarizes the theoretical and empirical knowledge on the use and
transactions of cryptocurrencies in tourism and examines the use of cryptocurrencies as a
means of payment in Croatian tourism.
Methodology/Design/Approach – The empirical research examines the attitudes and opinions of tourists in Croatian tourism regarding their willingness to pay with cryptocurrencies
while travelling.
Findings - The research results show a low level of payment for tourism services with cryptocurrencies in the Republic of Croatia, but a fairly open acceptance of cryptocurrencies as a means of
payment for tourism services. The study found no correlation between the profile of respondents
and the motivation to pay with cryptocurrencies. However, a correlation was found between the
age of the respondents and the intention to pay, but there were no statistically significant differences in the intention to pay according to the age group of the respondents. No correlation was
also found between motivation and intention to pay with cryptocurrencies.
Originality of the research – The study can serve as a basis for further research on the use of
cryptocurrencies in tourism. It helps to expand knowledge about the motivation and intention
to use cryptocurrencies on a tourism trip and to understand tourists’ behavior
Book review : Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice, by Florian Kaefer
No full textPerceived level of competence and attitudes of university students towards migration
No full textGlobalisation and the EU integration process, as well as the growing trend of student mobility programs, have led to increased mobility of graduates and young adults. On the one hand, the mobility of graduates is encouraged by the many opportunities of a job offer abroad, and on the other hand, it enables employers abroad to find suitable (skilled and educated) employees. This migration effect has a positive impact on employment and the competitiveness of the host country. In Croatia, emigration exceeds immigration. The main objective of this paper is to analyse how students perceive the importance of competencies and how they perform in relation to these competencies. For this purpose, a survey was conducted among 661 full-time economics and business students using the Importance-Performance Matrix (IPA). The sample was divided into two groups: Students who plan to emigrate in the next five years and students who do not. Results indicate differences in the two groups’ perceptions of employers’ importance and student’s performance in the observed competencies. Students who plan to emigrate perform better in language skills, but social skills should be improved. Students who do not plan to emigrate perform better in literacy skills, but should place more emphasis on entrepreneurial skills. Both groups provided interesting results suggesting that STEM competencies have a lower priority