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Disruptive Business Models: Sustainability of Tools
No full textOd posljednjeg desetljeća tehnologija je dobila veliki utjecaj na razvoj poslovanja poduzeća. Među značajnim promjenama u ljudskom društvu je način na koji se provode komunikacijski i poslovni modeli. Cilj diplomskog rada je analizirati globalne trendova kao što su disruptivni poslovni modeli s naglaskom na turizam. Rezultati rada bi trebali pokazati veliku važnost digitalne transformacije kada je riječ o načinu poslovanja i to u cilju smanjenja operativnih troškova kako bi se postigla poslovna izvrsnost, povećanje prihoda i zadovoljstvo turista kao posljedica stvaranja novih temeljnih poslovnih vrijednosti na inovativnosti i prepoznatljivosti.
Kroz pet poglavlja analizirat će se disruptivni poslovni modeli na primjerima Airbnb.com i Booking.com u turizmu. Pokazat će se važnost digitalne poslovne strategije u razvoju poslovanja, kao i potrebu promjene tradicionalnih poslovnih modela u nove disruptivne modele kako bi se stvorila održivost alata, konkurentnost i nova vrijednost temeljena na inovacijama.Since the last decade, technology has had a great influence on the development of business operations. Among the significant changes in human society is the way communication and business models are implemented. The aim of the thesis is to analyze global trends such as
disruptive business models with an emphasis on tourism. The results of the work should show the great importance of digital transformation when it comes to the way of doing business, with the aim of reducing operational costs in order to achieve business excellence, increase income and tourist satisfaction as a result of creating new fundamental business values based on innovation and recognition.
Through five chapters, disruptive business models will be analyzed using the examples of Airbnb.com and Booking.com in tourism. The importance of digital business strategy in business development will be shown, as well as the need to change traditional business models into new disruptive models in order to create tool sustainability, competitiveness and new value based on innovation
Analysis of container ship accidents from 2012 to 2022
No full textIzumom kontejnera kao transportne jedinice tereta sredinom 20. stoljeća počinje proces kontejnerizacije. Pojavom procesa globalizacije javlja se potreba za prijevozom različitih vrsta tereta u pakiranom stanju. Samim time dolazi do povećanja potražnje kontejnerskih transportnih usluga. Stalnim povećavanjem dimenzija i kapaciteta kontejnerski brodovi današnjice dosegli su ogromne brojke u vidu nosivost i gabarita. Povećana potražnja zajedno s ogromnim gabaritima brodova dovela je do povećanog broja pomorskih nezgoda. U ovom radu analizirani su najčešći uzorci i vrste nezgoda kontejnerskih brodova u periodu od deset godina, kao i detaljnija analiza nekih od najznačajnijih nezgoda koje su imale katastrofalne posljedice. Analiza je provedena koristeći službena izvješća o pomorskim nezgodama.The invention of containers as a transporting unit for cargo in the middle of the 20th century started the process of containerisation. With the emergence of the globalisation process, there begins the need for the transport of various kinds of packed cargo. This leads to an increase in demand for container transport services. Increased demand, along with the immense size of ships, has led to a rise in maritime accidents. This study examines the most common patterns and types of maritime accidents over a ten-year period, along with a more detailed analysis of the most significant accidents with catastrophic consequences. The analysis was conducted using official reports of maritime accidents
A Comparative Analysis of Unemployment in European Union
No full textNezaposlenost se odnosi na stanje gdje se određeni udio sposobnog stanovništva ne može zaposliti prema svojim osobnim sposobnostima i kvalifikacijama i neće primati plaću za svoj rad koji obavlja. Nezaposlenost je jedan od glavnih gospodarskih problema u cijelom svijetu pa je postizanje pune zaposlenosti jedna od najvažnijih makroekonomskih ciljeva svake države. Danas postoji veliki broj uzroka nezaposlenosti, a glavna kategorizacija uzroka dijeli se na cikličku nezaposlenost koja je nastala zbog recesije i na prirodnu stopu nezaposlenosti koja je nastala pod utjecajem čimbenika na tržištu. Nezaposlenost ima veliki ekonomski utjecaj, ali i poseban psihološki utjecaj na pojedinca. Utvrđivanje nezaposlenosti provodi se putem evidencije nezaposlenih na zavodu za zapošljavanje. Kroz ovaj završni rad provela se komparativna analiza nezaposlenosti između zemalja članica u Europskoj uniji prema određenim parametrima.Unemployment refers to a state where a certain proportion of the able-bodied population cannot be employed according to their personal abilities and qualifications and will not receive a salary for the work they perform. Unemployment is one of the main economic problems in the whole world, so achieving full employment is one of the most important macroeconomic goals of every country. Today, there are a large number of causes of unemployment, and the main categorization of causes is divided into cyclical unemployment caused by the recession and the natural rate of unemployment caused by market factors. Unemployment has a great economic impact, but also a special psychological impact on the individual. Determining unemployment is carried out through the records of the unemployed at the employment office. Through this final thesis, a comparative analysis of unemployment between member countries in the European Union was conducted according to certain parameters
Identity shaping in the early modern period using the examples of five imperial subjects
No full textPredmet ove studije je kulturni identitet u ranome novom vijeku na primjerima petorice suvremenika koji su živjeli u tome vremenu. Svi potječu s graničnog habsburško-osmansko-mletačkog područja pa su kao kontekst objašnjene okolnosti života na višegraničju. Granično područje sa sobom nosi posebne okolnosti koje nisu bile, ili su barem u manjem obimu bile prisutne na ostalim mjestima. Prvenstveno je riječ o stalnoj ratnoj opasnosti i većem stupnju nasilja u svakodnevici. Druga bitna odlika višegraničja o kojem ovdje govorimo je multikulturalnost. Ispremiješanost stanovništva rezultat je osmanskog prodora i izbjegličkog vala, kao i kolonizacije novog stanovništva s namjerom da se demografska i gospodarska slika popravi. Neki od navedenih primjera rođeni su u kršćanskim obiteljima i prešli su na islam, dragovoljno ili ne, tijekom službe u Osmanskom Carstvu. Mehmed-paša Sokolović i Josip Mašković važni su za ovu temu jer su se uspjeli uspeti na hijerarhijskoj ljestvici i izgraditi impresivne karijere u Osmanskom Carstvu usprkos svome skromnome podrijetlu i kršćanskoj pozadini, te pri tome kod njih nije došlo do potpunog raskida s prošlošću, već se može govoriti o kontinuitetu i dogradnji njihovog identiteta. Kod Matije Nikole Iljanovića također ne možemo govoriti o potpunom raskidu iako je njegov životni put potpuno drugačiji od prethodne dvojice. On je u mladoj dobi kao rob odveden od strane Osmanlija i vjerojatno je obavljao neku vojničku funkciju, da bi u jednom trenutku prebjegao na habsburšku stranu. U njegovom slučaju za temu rada je važno njegovo djelo koje je napisao nakon bijega a u kojem izlaže svoj pogled na osmanski državni sustav, smisao za pravdu i islamsku religiju. Sudbina dvojice Istranina svjedočanstva su njihovih različitih iskustava. Dok je u prvom slučaju neimenovani Plominjanin odveden u ropstvo i obraćen na islam te je godinama potisnuo i čuvao svoj stari identitet i vjeru, drugom je Istraninu neprijatelj možda spasio život. Iako su u sukobu jedan drugome bili spremni oduzeti život, osmanski je kapetan saznavši da je Istranin optužen za kukavičluk u borbi odlučio svjedočiti u njegovu korist. Slučaj Nikole Matije Iljanovića fokusiran je na pogled na „drugoga“, a slučajevi dvojice Istranina na odnos prema „drugome“. Cilj je rada na temelju ovih slučajeva pružiti slojevitu sliku kulturnog identiteta u ranome novom vijeku.The subject of this study is cultural identity in the early modern period, based on five examples
of contemporaries who lived in that time. All of them come from the Habsburg Ottoman
Venetian border area, so the circumstances of life on multi border area are explained as a contest.
The border area brings with it special circumstances that were not, or at least were present to a
lesser extent, in other places. Primarily the constant threat of war and a greater degree of
violence in everyday life. Another important feature of the multi border area we are talking about
here is multiculturalism. The mixed population is the result of the Ottoman invasion and the
wave of refugees, as well as the colonization of the new population with the intention of
improving the demographic and economic picture. Some of the aforementioned examples were
born into Christian families and converted to Islam, willingly or not, during service in the
Ottoman Empire. The cases of Mehmed paša Sokolović and Josip Maš ković are important for
this topic because they managed to succeed and climb on the hierarchical scale building
impressive careers for themselves in the Ottoman Empire despite their humble origin and
Christian background. At the same time they did not completely break up with their past, but we
can rather talk about the continuity and development of their identity. In case of Matija Nikola
Iljanović, we also cannot talk about a complete breakup, even though his life path is completely
different from the previous two. He was taken as a slave by the Ottomans at a young age and
probably performed some military function, only to defect to the Habsburg side at one point. In
his case, his work, which he wrote after his escape, i s important for the topic of this study, in
which he presents his view on the Ottoman state system, his sense of justice and the Islamic
religion. The fate of the two Istrians is the testimony of their different experiences. While in the
first case, the unnamed boy from Plomin was taken into slavery and converted to Islam, and for
years he suppressed and preserved his old identity and religion, in the second case of Istrian
captain Sudarević, his enemy may have saved his life. Although they were ready t o take each
other's lives in battle , the Ottoman captain, learning that Sudarević was accused of cowardice in
battle, decided to testify in his favor. The case of Nikola Matija Iljanović is focused on the view
of the "other", and the cases of the two Istrians on the attitude towards the "other". The aim of
the work based on these cases is to provide a layered picture of cultural identity in the early
modern period
The Network Marketing Advantages and Disadvantages
No full textMrežni marketing je vrlo specifična pojava koja se temelji na prodaji uz pomoć posrednika. Vrlo učestalo se u javnosti percipira kao negativna pojava, a što je dijelom moguće povezati i s činjenicom kako su kroz povijest identificirana neželjena ponašanja pojedinih proizvođača te zlouporabe mrežnog marketinga. U praksi je moguće identificirati veći broj prednosti i nedostataka mrežnog marketinga, a kao primarna prednost se ističe mogućnost pristupa većem broju osoba, a ujedno ne postoje fiksni troškovi poslovanja koji opterećuju poslovanje većeg broja poduzeća. Iako mrežni marketing omogućava pojedincima ostvarivanje natprosječnog dohotka, ovaj oblik dohotka je ipak vrlo ograničen zbog rizika od vrlo brzog zasićenja tržišta. Ujedno, budući da se mrežnim marketingom najčešće bave amateri, a ne profesionalci s iskustvom u prodaji, postoji izražen rizik od neuspjeha.
U teorijskom dijelu ovog rada prikazane su temeljne odrednice mrežnog
marketinga, dok je poseban naglasak stavljen na prikaz prednosti i nedostataka istog. U empirijskom dijelu rada prikazani su rezultati anketnog istraživanja koje je provedeno s ciljem utvrđivanja upoznatosti studenata s područja grada Dubrovnika s pojmom mrežnog marketinga. Manje od 42% ispitanika upoznato je s pojmom mrežnog marketinga, a iako on nudi potencijal ostvarivanja više razine dohotka, ispitanici preferiraju stabilniji, iako niži dohodak. Činjenica kako su ispitanici na veći broj pitanja odgovorili sa nisam siguran/a sugerira na to da ispitanici nisu dovoljno upoznati s pojmom mrežnog marketinga, a što ukazuje na potrebnu dodatne edukacije o specifičnostima ovog pojma.Network marketing is a very specific phenomenon based on sales with the help of intermediaries. It is very often perceived by the public as a negative phenomenon, which can partly be connected with the fact that throughout history, unwanted behavior of individual producers and misuse of online marketing have been identified. In practice, it is possible to identify a number of advantages and disadvantages of network marketing, and the primary advantage is the possibility of access to a larger number of people, and at the same time there are no fixed business costs that burden the operations of a larger number of companies.
Although network marketing enables individuals to earn above-average income, this form of income is still very limited due to the risk of very fast saturation of the II market. At the same time, since network marketing is most often done by amateurs, and not professionals with sales experience, there is a significant risk of failure.
In the theoretical part of this paper, the fundamental determinants of network marketing are presented, while special emphasis is placed on the presentation of its advantages and disadvantages. The empirical part of the paper presents the results of a survey conducted with the aim of determining the familiarity of students from the area of the city of Dubrovnik with the concept of network marketing. Less than 42% of respondents are familiar with the concept of network marketing, and although it offers the potential to achieve a higher level of income, respondents prefer a more stable, albeit lower, income. The fact that the respondents answered a greater number of questions with "I'm not sure" suggests that the respondents are not sufficiently familiar with the concept of network marketing, which indicates the need for additional education on the specifics of this concept
OVERVIEW OF COMMUNICATION POSSIBILITIES BETWEEN HOLOGRAMS AND MOBILE APPLICATIONS ON SMART DEVICES
No full textOvaj diplomski rad opisuje holografiju, njene principe i vrste holograma te opisuje
mobilno računarstvo i aplikacije. Dani su primjeri implementacija holograma i
prijenosnih uređaja te su navedene prednosti i izazovi korištenja holografije u
kombinaciji s mobilnim računarstvom. Objašnjena je suradnja u stvarnom vremenu u
kontekstu holograma i mobilnog računarstva te koncepti sinkronizacije i dijeljenja
podataka koji omogućuju takvu suradnju. Napravljen je pregled dostupnih
komunikacijskih protokola za mobilne uređaje s prikupljenim podacima o podržanosti
protokola na uređajima. Navedene su značajke komunikacijskih protokola te je kroz
primjere upotrebe prikazan proces odabira protokola. U praktičnom dijelu izrađen je
komunikacijski dio aplikacije HoloZoo koji uključuje poslužitelja i dio mobilne aplikacije
za komunikaciju.This thesis describes holography, its principles and types of holograms, and describes
mobile computing and applications. Examples of implementations of holograms and
portable devices are given, and the advantages and challenges of using holography in
combination with mobile computing are listed. Real-time collaboration in the context of
holograms and mobile computing and the concepts of synchronization and data
sharing that enable such collaboration are explained. An overview of the available
communication protocols for mobile devices was made together with the data collected
on the supported protocols on the devices. The features of communication protocols
are listed and the protocol selection process is shown through examples of use. In the
practical part, the communication part of the HoloZoo application was created, which
includes the server and part of the mobile application for communication
Historical development of radar and use in modern navigation
No full textPomorski radar je glavna navigacijska pomoć za nautičare. Pomaže u otkrivanju brodova, ptica, kopna i vremenskih sustava, čak i ako je vidljivost slabija nego inače. Međutim, mnoge vrste pogrešaka utječu na točnost mjerenja udaljenosti, prikaza slike na ekran radara, interpolacije podataka, mjerenje azimuta itd. i stoga je važno poznavati prirodu tih pogrešaka i znati ih prepoznati odnosno u svakom trenutku navigator koji upravlja radarom mora znati kako se postaviti u situaciji koja bi mogla izazvati određene greške. Savjesno i stručno praćenje radarskih sustava je neophodno jer već i najmanje greške mogu dovesti do katastrofalnih posljedica. Radar uvelike koristi pomorcima, a njegov povijesni razvoj i upotreba u modernoj navigaciji bit će predstavljena u nastavku rada.Marine radar is the main navigational aid for sailors. It helps detect ships, birds, land and weather systems, even if visibility is poorer than usual. However, many types of errors affect the accuracy of distance measurement, image display on the radar screen, data interpolation, azimuth measurement, etc., and therefore it is important to know the nature of these errors and to be able to recognize them, i.e. at all times the navigator operating the radar must know how to position himself in to a situation that could cause certain errors. Radar greatly benefits sailors, and its historical development and use in modern navigation will be presented in the continuation of the work
Sales Meeting and Closing the Sale
No full textU današnjem izazovnom poslovnom okruženju, uspješno zaključenje prodaje zahtjeva duboko razumijevanje psihologije kupca, vještine komunikacije i efikasno pregovaranje. Ovaj rad istražuje ključne aspekte ovih faktora kako bi se ostvarila uspješna prodaja i ostvarila konkurentnost na tržištu. Personalizacija ponuda i pružanje visokog nivoa usluge su ključni faktori za zadovoljstvo kupaca, a zauzvrat nam pružaju svoje povjerenje. Kroz pravilan pristup i prilagodljivost, prodavači mogu ostati konkurentni na tržištu i zadovoljiti potrebe zahtjevnih kupaca. Aktivno slušanje i postavljanje pitanja pomažu prodavačima bolje razumjeti potrebe kupaca i prilagoditi svoj pristup. Jasna komunikacija također pomaže u izgradnji povjerenja između prodavača i kupca. Razumijevanje potreba, želja i motivacija kupaca omogućava prodavačima da pruže personalizirane ponude i stvore emocionalnu vezu sa kupcima. Prodavači također moraju biti spremni na fleksibilnost i kreativnost tokom pregovaranja kako bi zadovoljili potrebe kupca, istovremeno čuvajući svoje interese. Razumijevanje različitih stilova pregovaranja i strategija pomaže prodavačima da se uspješno nose sa različitim situacijama.In today's challenging business environment, successfully closing a sale requires a deep understanding of customer psychology, communication skills and effective negotiation. This paper explores the key aspects of these factors in order to achieve successful sales and achieve competitiveness in the market. The personalization of offers and the provision of a high level of service are key factors for customer satisfaction, and in return they give us their trust. Through the right approach and adaptability, sellers can remain competitive in the market and meet the needs of demanding customers. Active listening and asking questions help salespeople better understand customer needs and adjust their approach. Clear communication also helps build trust between seller and buyer. Understanding the needs, wants and motivations of customers allows salespeople to provide personalized offers and create an emotional connection with customers. Sellers must also be prepared to be flexible and creative during negotiations in order to meet the buyer's needs while protecting their own interests. Understanding different negotiation styles and strategies helps salespeople to successfully deal with different situation
Classification of images by neural networks in MATLAB
No full textS rastom njihove popularnosti duboko učenje i neuronske mreže se sve više koriste u svakodnevnom životu. U ovom radu cilj je objasniti što su točno neuronske mreže, na koji način rade te objasniti primjenu obučene neuronske mreže GoogLeNet u MATLAB-u na primjeru klasifikacije slika. Objasnit ćemo pojam prijenosa učenja te kako se koristi na danom primjeru. Preko rezultata obuke pokazat ćemo da je ovaj način učenja neuronske mreže uspješan u učenju na malom broju ulaznih podataka.With the rise of the popularity of deep learning and neural network their use in everyday life is expanding. Goal of this paper is to explain what neural networks are, how they work and explain their use with the example of image classification in MATLAB using pretrained GoogLeNet neural network. Additionally, we explain what is transfer learning and how it is used on a given example. Examining the results of training we will show that this way of training a neural network is successful in learning given a small amount of input data
Functions of Tour Operators
No full textTuroperatori kao organizacija imaju primarnu funkciju organiziranja putovanja i kreiranja
paket-aranžmana. Njihove glavne usluge su prijevoz i smještaj. Osim glavnih usluga također
nude razne izlete, ture, sportske aktivnosti, kulturna događanja, transfere itd. Sigurnost i stalna
dostupnost su važan faktor u poslovanju turoperatora. Također su zaduženi za promicanje
održivog turizma i zaštite okoliša. Svojim djelovanjem pomažu razvijanju turizma, lokalnih
zajednica i spajanju korisnika usluga s određenim destinacijama. Razvijanjem trendova
turoperatori dolaze do izazova kojih trebaju ispuniti kako bi opravdali očekivanja korisnika.
Promocijom dolaze do većeg broja svojih korisnika te na taj način pospješuju prodaju
paket-aranžmana. Kako bi njihova promocija a zatim i prodaja bila uspješna koriste se izradom
raznih kataloga, oglašavanjem putem internet stranica. Predmet istraživanja ovog rada su
funkcije turoperatora koje se temelje na rezervaciju i organizaciji svih potrebnih usluga za
putovanje pružajući im cjelovito iskustvo putovanja. Važnu ulogu ima i zaštita turističkih
potrošača, korisnika paket-aranžmana koja se ogleda prije svega u specifičnosti i kompleksnosti
proizvoda organizatora putovanja u usporedbi s materijalnim proizvodima, robama namijenjeni
širokoj potrošnji. Proizvod organizatora putovanja specifičan je s obzirom na izuzetnu važnost u
životu svakog čovjeka. Da bi se lakše razumjela cjelokupna problematika vezana uz participaciju
organizatora putovanja u svjetskom turizmu, neophodno je njihov povijesni razvoj promatrati u
okviru određenih razvojnih faza kroz koje su do danas prošli.Tour operators as an organization have the primary function of organizing travel and creating package arrangements. Their main services are transportation and accommodation. In addition to the main services, they also offer various excursions, tours, sports activities, cultural events, transfers, etc. Safety and constant availability are an important factor in the business of tour operators. Tour operators are also in charge of promoting sustainable tourism and environmental protection. Through their activities, they contribute to tourism development, support local communities and connect service users with specific destinations. By developing trends, tour operators come up with challenges that they need to fulfill in order to justify the expectations of users. Through promotion, they reach a larger number of their users and thus increase the sale of package arrangements. In order for their promotion and then sales to be successful, tour operators use the creation of various catalogues and advertising on the internet. The subject of research in this paper are the functions of tour operators, which are based on the reservation and organization of all necessary services for travel, providing them with a complete travel experience. An important role is also played by the protection of tourist
consumers, package-arrangement users, which is reflected above all in the specificity and complexity of travel organizer products compared to material products, goods intended for general consumption. The travel organizer's product is specific considering its extreme importance in the life of every person. In order to better understand the entire issue related to the participation of travel organizers in world tourism, it is necessary to observe their historical development within the framework of certain development phases that they have gone through until today