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Position of maids in Dubrovnik Republic
No full textRad se bavi položajem dubrovačkih sluškinja te njihovim svakodnevnim životom u razdoblju srednjeg vijeka na osnovi historiografske literature i objavljenih izvora. Rad je koncipiran tako da prati sve najzanimljivije životne faze sluškinje. Najprije se opisuju ugovori o stupanju u službu kao i njihov svakodnevni život u koji su spadali brojni poslovi koje je
sluškinja bila dužna obavljati. U radu se spominju i nazivi dubrovačkih sluškinja koji su
nastali na temelju raznih karakteristika. Prikaz njihova života donosi poglavlje koje se bavi
hranom i odjećom kućne posluge. Nadalje, spominje se odnos između gospodara i sluškinja te
gospodareve izvanbračne djece čiji se položaj razlikovao u odnosu na gospodarevu zakonitu
djecu. Spominju se i oporuke koje dosta otkrivaju o privatnom životu poslodavca i posluge.
Rad se bavi i kaznenim procesima koji su uključivali sluškinje. Dubrovačke sluškinje
spominju se u sudskim procesima kao tužiteljice,okrivljenice i kao svjedoci. Naglašavaju se i
tjelesne kazne u slučaju krađe ili puštanja osoba u gospodarevu kuću. Težak položaj u
kućanstvu doprinosi i bijegu sluškinja prije isteka ugovora te udaji kojom bi se prijevremeno
mogla završiti služba.This paper deals with the position of Dubrovnik maids and their daily life in the Middle Ages.
Using appropriate historiographic literature and published sources, the paper is designed to
follow all the most interesting life stages of a maids. First of all, the contracts on entry into the
service are described, as well as their daily life, which included numerous jobs that the maids
was obliged to perform. The paper also mentions names for Dubrovnik maids, which were
created based on various characteristics. The description of their life is provided by the
chapter that deals with the food and clothing of the house servants. Furthermore, it is also
mentioned the relationship between the master and the maids and master's illegitimate
children, whose position differed from that of the master's legitimate children. Testaments are
also mentioned, which reveal a lot about the private life of the employer and servant. The
paper also deals with criminal processes that involved maids. Maids from Dubrovnik are
mentioned in court proceedings as plaintiffs, defendants and as witnesses. Corporal
punishments are also emphasized in the case of theft or letting people into the master's house.
The difficult position in the household also contributes to the escape of maids before the end
of the contract, and to marriage, which could end the service prematurely
Information system for group informing
No full textTema ovog diplomskog rada je problematika i organizacija grupnog obavještavanja na primjeru volontera gradskog društva Crvenog križa. U radu su opisani problemi kriznih slučajeva koji se javljaju nakon prirodne katastrofe. Objašnjen je pojam organizacije i strukture organizacije kako u kriznim tako i u uobičajenim situacijama. Opisan je način na koji programsko rješenje u obliku mrežne aplikacije može unaprijediti tijek rješavanja krize i strukturu organizacije. Praktični dio rada obuhvaća implementiranje raznih programskih jezika i alata u jedan informacijski sustav grupnog obavještavanja volontera. Prototip sustava za organizaciju detaljno je opisan u radu, tako da se što više približi potencijalnim čitateljima koji nisu upoznati s programskim jezicima i sintaksom istih. Realizirani sustav omogućava jednostavnije i brže slanje poruka preko elektroničke pošte velikom broju volontera. Uz malo želje i volje volontera, sustav bi mogao zaživjeti i pomoći mnogima da se lakše i brže snađu u teškim trenutcima.The topic of this master thesis is the issue and organization of group notifying based on the example of volunteers of the city's Red Cross society. Thesis describes the problems of crisis cases that occur after a natural disaster. The concept of organization and organizational structure in both crisis and normal situations is explained The way in which a software solution in the form of a network application can improve the course of crisis resolution and the structure of the organization is described. The practical part includes the implementation of various programming languages and tools into one information system for group notifying of volunteers. The prototype of the organization system is described in detail in the thesis, so that it is as close as possible to potential readers who are not familiar with programming languages and their syntax. The implemented system enables simpler and faster sending of messages via e-mail to a large number of volunteers. With a little desire and will of the volunteers, the system could come to life and help many people to find their way through difficult times more easily and quickly
"Patient`s satisfaction with the conditions and the services provided by the medical staff in Dubrovnik General Hospital"
No full textCilj:
Cilj istraživanja je ispitati razinu zadovoljstva kvalitetom pruženih zdravstvenih usluga kod bolesnika hospitaliziranih u Općoj bolnici Dubrovnik na dvije ili više noći, unutar službi internističke djelatnosti, kirurške djelatnosti i samostalnih ustrojstvenih jedinica. Anketa je provedena na Odjelu opće interne, Odjelu za pulmologiju i imunologiju, Odjelu za gastroenterologiju, Odjelu plastične kirurgije i kirurgije dojke, Odjelu za abdominalnu i torakalnu kirurgiju, Odjelu za opću i vaskularnu kirurgiju, Odjelu za ortopediju, traumatologiju i neurokirurgiju, Odjelu za ginekologiju i opstetriciju, Odjelu za infektologiju i dermatovenerologiju te, Odjelu za kardiologiju s koronarnom i intenzivnom jedinicom.
Ispitanici i metode:
Istraživanje je provedeno na uzorku od 100 ispitanika. Podaci su prikupljeni primjenom standardiziranog upitnika kojeg su ispitanici zajedno s obrazloženjem i pristankom dobili i samostalno popunili u svrhu izrade završnog rada.
Rezultati:
Bolesnici obuhvaćeni istraživanjem ne razlikuju se bitno po dobnoj i spolnoj strukturi, te u istraživanje nisu uključene osobe mlađe od 18 godina. Potrebno je veće uključivanje i sudjelovanje pacijenata u donošenju odluka vezanih uz liječenje i dodatno informiranje o bolesti. Ispitanici su najviše zadovoljni ljubaznošću, razumijevanjem i profesionalnošću u radu liječnika i medicinskih sestara/tehničara , te su ta dva segmenta pacijenti ocijenili s najvišim ocjenama. Dobiveni rezultati pokazuju da su pacijenti podjednako nezadovoljni urednošću bolesničke sobe i sanitarnog čvora. Rezultati dobiveni ovim istraživanjem ne pokazuju znatne razlike u zadovoljstvu pacijenata među pojedinim odjelima. Možemo uočiti da najstarija dobna skupina ispitanika pokazuje višu razinu zadovoljstva u odnosu na ostale dobne skupine.
Zaključci:
Bolesnici hospitalizirani u Općoj bolnici Dubrovnik na dvije ili više noći, unutar internističkih djelatnosti, kirurških djelatnosti i djelatnosti samostalnih ustrojstvenih jedinica tijekom listopada i studenoga, 2019. godine, pokazali su visoku razinu zadovoljstva kvalitetom pruženih zdravstvenih usluga. Nisu utvrđene razlike u zadovoljstvu kvalitetom zdravstvenih usluga obzirom na ustrojstvenu djelatnost. Utvrđeno je da postoji povezanost između različitih dobnih skupina i zadovoljstva.Aim:
The aim of the research is to examine the level of satisfaction with the quality of health services provided by patients hospitalized in the Dubrovnik General Hospital for two or more nights within the departments of internal medicine, surgery, and independent organizational units. The survey was conducted at the general internal medicine department, the pulmonology and immunology department, the gastroenterology department, the plastic and breast surgery department, the abdominal and thoracic surgery department, the general and vascular surgery department, the orthopedics, traumatology, and neurosurgery department, the gynecology and obstetrics department, the department of infectious diseases and dermatovenerology, and the department of cardiology with a coronary and intensive care unit.
Patients and Methods:
The research was conducted with a sample of 100 respondents. The data was collected using a standardized questionnaire, which the respondents, together with the explanation and consent, received and filled out independently for the purpose of preparing the final paper.
Results:
The patients included in the research did not differ significantly in terms of age and gender structure, and no persons under the age of 18 were included in the research. Greater involvement and participation of patients in making decisions related to treatment and additional information about the disease are needed. The respondents were most satisfied with the kindness, understanding, and professionalism of the doctors and nurses, and patients rated these two segments with the highest marks. According to the findings, patients are equally dissatisfied with the cleanliness of the patient room and sanitary facilities. The results obtained from this research do not show significant differences in patient satisfaction between individual departments. We can see that the oldest age group of respondents shows a higher level of satisfaction compared to other age groups.
Conclusions:
Patients hospitalized in the Dubrovnik General Hospital for two or more nights within internal medicine, surgery, and independent organizational units during October and November 2019 showed a high level of satisfaction with the quality of the health services provided. No differences were found in satisfaction with the quality of health services with regard to organizational activity. It was found that there is a relationship between different age groups and satisfaction
Application of social networks in online communication on example of Department of mass communication at the University of Dubrovnik
No full textU ovom radu veliki značaj pridaje se društvenim mrežama koje su prikazane kao alat promocije Odjela za komunikologiju. Društveni mediji tijekom godina su evoluirali te su postali vrlo važan pokretač stjecanja imidža i širenja informacija. Društveni mediji su vrlo atraktivan fenomen te predstavljaju revolucionaran način komuniciranja s javnostima. Kvalitetnim i pravilnim korištenjem društvenih mreža mogu se postići rezultati u cilju poboljšanja svijesti o korporaciji. U radu je provedena analiza društvenih medija Odjela za komunikologiju na Sveučilištu u Dubrovniku. Provedeno se istraživanje primjene društvenih mreža u cilju stvaranja prepoznatljivog imidža te kreiranja komunikacijskog plana.In this work, great importance is attached to social networks, which are presented as a tool for the promotion of the Department of Communication. Social media has evolved over the years and has become a very important engine for acquiring an image and disseminating information. Social media is a very attractive phenomenon and represents a revolutionary way of communicating with the public. Quality and proper use of social networks can achieve results in order to improve awareness of the corporation. The paper analyzes the social media of the Department of Communication at the University of Dubrovnik. A study of the application of social networks was carried out in order to create a recognizable image and create a communication plan
Analysis of democracy in Republic of Croatia according to Wolfgang Merkel
No full textHrvatska kao suverena država je demokratska republika koju obilježava parlamentarni politički sustav. Uspostavu moderne demokratske Republike Hrvatske primjereno je promatrati u kontesktu demokratskih tranzicija postkomunističkih zemalja kasnih 1980-ih i ranih 1990-ih, te jenjavanje Hladnog rata. Nakon Domovinskog rata, promicanje demokracije u Republici Hrvatskoj tijesno je povezano s međunarodnim okruženjem, poglavito Europskom unijom i njezinim politikama koje su pridonijele demokratizacijskom procesu. Zapravo može se reći da temeljni normativno-institucionalni preduvjeti demokracije nisu bili dovoljni, te je bio potreban određen stupanj postignute stvarne demokracije, koja se po Merkelu naziva ukotvljenom demokracijom. Kada je u pitanju Merkelov antonim ukotvljenoj demokraciji, govori se o manjkavoj demokraciji, te je ona u izrazitoj predominaciji bila prisutna u Hrvatskoj do smrti prvog demokratskog predsjednika Franje Tuđmana. Međutim, niti 20 godina od početka procesa ukotvljenja hrvatske demokracije, na projektoru demokratskih zbivanja, nije moguće ustvrditi da je hrvatska demokracija u potpunosti ukotvljena. Iako postoje mnogi elementi konsolidacije hrvatskih političkih institucija, građanske kulture, glavnih aktera predstavničke demokracije, te moćnih neformalnih političkih aktera, također je razvidno da u više aspekata hrvatska demokracija po Merkelovim kriterijima manjkava, te u tom smislu djelomično demokratski konsolidirana.
Iz navedenog proizlaze i hipoteze rada. Tako se polazi od pretpostavke da je Hrvatska, iako punopravna članica Europske unije – koja je kao takva ispunila sve kriterije za primanje u punopravno članstvo i koja tijekom proteklih četvrt stoljeća višestranačja i samostalnosti organizira i provodi demokratske izbore i izgrađuje institucije – još uvijek nije konsolidirana demokracija. Naime, mnogi demokratski deficiti upućuju na pitanje može li se Hrvatsku smatrati ukotvljenom, odnosno potpuno konsolidiranom demokracijom.
Cilj rada je iznalaženje analitičkog odgovora na pitanje može li se Hrvatska smatrati "ukotvljenom" ili "manjkavom" demokracijom po kriterijima Wolfganga Merkela.
Svrha rada ostvaruje se analizom hrvatskog političkog sustava s aspekta stupnja konsolidiranosti demokracije prema Merkelovim kriterijima ukotvljene demokracije, odnosno iznalaženjem odgovora na pitanje radi li se o liberalnoj ili neliberalnoj (manjkavoj) demokraciji. Analiza bi trebala pokazati u kojim elementima je hrvatska demokracija najjača, a u kojima najslabija te koji je demokratski deficiti obilježavaju.
Zaključkom rada donosi se konačni pregled stupnja razvijenost demokracije u Hrvatskoj te daljnjih koraka koji bi se mogli napraviti kako bi se ostvario napredak.Croatia as a sovereign state is a democratic republic characterized by a parliamentary political system. The establishment of the modern democratic Republic of Croatia is appropriate to observe in the context of the democratic transitions of post-communist countries in the late 1980s and early 1990s, and the waning of the Cold War. After the Homeland War, the promotion of democracy in the Republic of Croatia is closely related to the international environment, especially the European Union and its policies that contributed to the democratization process. In fact, it can be said that the basic normative-institutional preconditions of democracy were not sufficient, and a certain degree of achieved real democracy, which according to Merkel is called anchored democracy, was needed. When it comes to Merkel's antonym for anchored democracy, we are talking about a defective democracy, and it was present in a marked predominance in Croatia until the death of the first democratic president, Franjo Tuđman. However, not even 20 years after the beginning of the process of anchoring Croatian democracy, on the projector of democratic events, it is not possible to state that Croatian democracy is fully anchored.Although there are many elements of the consolidation of Croatian political institutions, civil culture, the main actors of representative democracy, and powerful informal political actors, it is also clear that in many aspects Croatian democracy is deficient according to Merkel's criteria, and in that sense partially democratically consolidated.
The hypotheses of the work are derived from the above. Thus, it is based on the assumption that, although Croatia is a full member of the European Union - which as such has met all the criteria for admission to full membership and which, during the past quarter of a century of multi-partyism and independence, organizes and conducts democratic elections and builds institutions - is still not a consolidated democracy. Namely, many democratic deficits point to the question of whether Croatia can be considered an embedded, or fully consolidated, democracy.
The goal of the paper is to find an analytical answer to the question of whether Croatia can be considered an "anchored" or "deficient" democracy according to Wolfgang Merkel's criteria.
The purpose of the work is achieved by analyzing the Croatian political system from the aspect of the degree of consolidation of democracy according to Merkel's criteria of an anchored democracy, that is, by finding an answer to the question whether it is a liberal or illiberal (deficient) democracy. The analysis should show in which elements Croatian democracy is the strongest and in which it is the weakest, and which democratic deficits characterize it.
The conclusion of the paper provides a final overview of the level of development of democracy in Croatia and further steps that could be taken in order to achieve progress
The Use of Mobile Marketing in Digital Environment
No full textRazvoj tehnologije, interneta, digitalne komunikacije te način širenja informacija, prošao je kroz značajne promjene tijekom godina. Tehnološki napreci revolucionirali su način na koji poduzeća djeluju, kako vrše svoje poslovanje, ali i kako dopiru do potrošača. Obzirom da kupci danas traže pravu informaciju, informaciju koja će im riješiti neki problem ili pomoći u daljnjim odlukama, tradicionalne marketinške tehnike više nemaju veliki učinak. Kupac današnjice zna čemu teži, informiraniji je pa donosi pametnije odluke pri kupnji. Stoga, naglasak se stavlja na nove marketinške tehnike i metode koje će pomoći kupcu u ostvarivanju svojih potreba i želja.
Digitalna transformacija, mobilna trgovina, društveni mediji, influenser marketing, pretraživanje glasom, e-pošta, privatnost podataka i sigurnost samo su neki od trendova i razvoja u tehnologiji i marketingu. Na temelju toga, može se reći da je digitalni marketing širok pojam koji opisuje više marketinških prijenosa koji koriste sve raspoložive digitalne kanale za promoviranje proizvoda i suluga s ciljem privlačenja, angažiranja i konverzije ciljne publike.
Tema završnog rada odnosi se na korištenje mobilnog marketinga u digitalnom okruženju. S obzirom da su marketinški stručnjaci prepoznali da Internet i korištenje mobilnih aplikacija bitno utječe na ponašanje potrošača, u radu će se analizirati u kojoj se mjeri koriste mobilne aplikacije, koliko korisnici imaju povjerenja u njih, koliko su zadovoljni njihovim korištenjem te
kako to marketing utječe na njihove stavove i razmišljanja. Također, s druge strane navest će se i ukratko objasniti tehnike i metode koje će se koristit prilikom izrade teorijskog i praktičnog dijela, ali i određeni nedostatci njihova korištenja.The development of technology, the Internet, digital communication and the way information is disseminated has gone through significant changes over the years. Technological advances have revolutionized the way companies operate, how they conduct their business, but also how they reach consumers. Given that customers today are looking for real information, information that will solve any problem or help them in further decisions, traditional marketing techniques no longer have much effect. Today's customer knows what he is aiming for, is more informed and makes smarter purchasing decisions. Therefore, emphasis is placed on new marketing techniques and methods that will help the customer and realize his needs and desires.
Digital transformation, mobile commerce, social media, influencer marketing, voice search, email, data privacy and security are just some of the trends and developments in technology and marketing. Based on this, it can be said that digital marketing encompasses all marketing activities carried out through digital channels and technologies with the aim of attracting, engaging and converting the target audience.
The topic of the final paper refers to the use of mobile marketing in a digital environment. Given that marketing experts have recognized that the Internet and the use of mobile applications significantly influence consumer behaviour, the paper will analyze the extent to which mobile applications are used, how much trust users have in them, how satisfied they are with their usage, and how marketing affects their attitudes and thoughts. Also, on the other hand, the techniques and methods that will be used during the preparation of the theoretical and practical part, as well as certain disadvantages of their use, will be listed and briefly explained
Market and supply channal managment of liquifeied natural gas in overseas transport.
No full textPrirodni ukapljeni plin je prirodni plin koji je ohlađen na izrazito niskoj temperaturi od -161 C
čime iz plinovitog prelazi u tekuće stanje. Prevozi se do odabrane destinacije u posebnim LNG
tankerima te je zbog tekućeg stanja prijevoz znatno isplativiji. Tržište LNG-a kontinuirano raste i
razvija, što je vidljivo iz trendova ponude i potražnje. Naime, broj zemalja koje izvoze i uvoze
LNG se povećava te sama količina kojom se trguje. Cijena je u zadnjih par godina doživjela
izrazitu volatilnost zbog nategnutih odnosa Europe i Rusije te posljedica COVID-19 globalne
pandemije. Što se tiče flote za prijevoz LNG-a ona prati promjene na samom tržištu. Zbog
povećanja potražnje, kapacitet brodova, koji se tijekom posljednjih nekoliko godina proizvode, je
veći nego u prijašnjim razdobljima, te se brodarsko tržište okreće upotrebi modernijih i efikasnijih
sustavima propulzije, odnosno pogona. Opskrbni lanac LNG-a je sve kompleksniji te dolazi do
dezintegracije koja omogućava veću fleksibilnost i bolje uvjete. S druge strane, dolazi do sve većeg
udjela spot i kratkoročnih ugovora u ukupnoj trgovini LNG-om, iako je cijena obično skuplja od
one definirane dugoročnim ugovorima.Liquified natural gas is cooled natural gas at an extreme low temperature of -161 C which drives
it to transform from gas to liquid. It is transported to a chosen destination in special LNG tankers
and due to its liquid form, the transport is much more profitable. The LNG market is continually
growing and evolving, which is confirmed by the trends seen in the supply and demand for LNG.
The number of countries which export and import LNG and the amount of LNG trade is growing
year after year. On the other hand, in the last few years the price of LNG has been very volatile
due to the strained relationship between Europe and Russia and the consequences of the global
COVID-19 pandemic. The LNG fleet has been following the trends of the LNG market. Due to
the growth of demand, in the recent years fleet capacity of newer vessels is larger than in the
previous years and the propulsions system have been modernized and made more efficient. The
LNG supply chains complexity has been substantially increasing and it is becoming more
disintegrated which allows for more flexibility and better contract conditions. On the other side,
the ratio of spot and short-term contracts in the overall LNG trade has also been increasing, even
though short-term prices are higher than the one determined by long-term contracts
"Influence of clubs and associations whose programs provide psychosocial support for the elderly through various activities"
No full textUtjecaji i posljedice povećanja starijeg stanovništva u društvu očituju se u svim segmentima života. Produljenjem životnog vijeka, starost više nije samo pitanje kronološke dobi i funkcionalnih sposobnosti. Kvaliteta života starijih osoba sve više privlaĉi pažnju različitih disciplina. Povezana je sa zdravljem , ali i sa socijalnim i psihološkim čimbenicima koji su jednako važni za osobu. Psihosocijalna stabilnost starijih osoba uslijed brojnih promjena može biti narušena, što dovodi do socijalne isključenosti starijih osoba iz života lokalne zajednice. Lokalna zajednica financiranjem i provođenjem programa/projekata unutar udruga/klubova može aktivirati starije osobe da sudjeluju u raznim aktivnostima. Cilj ovog zavšnog rada bio je istražiti koliki je utjecaj klubova i udruga čiji programi putem raznih aktivnosti provode psihosocijalnu podršku starije populacije i kako ti programi djeluju na sprječavanje socijalne isključenosti. Rezultati istraživanja nam pokazuju da se članovi koji redovito posjećuju klub/udrugu najmanje osjećaju socijalno izolirano i isključeno iz života lokalne zajednice. Većina članova se osjeća zadovoljno i ispunjeno nakon posjeta kluba/udruge i preporučila bi programe/projekte drugim osobama.Impacts and consequences of the increase in the elderly population in society are manifested in all segments of life. By extending lifespan, age is no longer just a question of chronological age and functional abilities. The quality of life of the elderly is increasingly attracting the attention of various disciplines. It is related to health, but also to social and psychological factors that are equally important for a person. The psychosocial stability of elderly due to numerous changes can be violated, which leads to the social exclusion of the elderly from the life of the local community. The local community can activate the elderly to participate in various activities by financing and implementing programs/projects within associations/clubs. The aim of this final paper was to explore the impact of clubs and associations whose programs through various activities provide the psychosocial support of the elderly and how these programs work to prevent social exclusion. The results of the research show us that members who are regularly visiting the club/association feel the least socially isolated and excluded from the life of the local community. Most of members feel satisfied and fulfilled after visiting the club/association and would recommend the programs/projects to other people
Main Electricity supply on board
No full textBrod je najznačajnije prijevozno sredstvo u svijetu za prijevoz dobara, a u današnje vrijeme sve više se upotrebljavaju kao plutajući grad, za zabavu i putovanja. Kao i gradovima na kopnu, brodu je neophodna električna energija, a najznačajniji izvor električne energije na brodu je sinkroni generator. U tijeku su gradnje putničkih brodova od preko 350 m dužine s predviđenom mogućnošću primanja preko 10000 ljudi, odnosno putnika i posade. Sve veći brodovi zahtijevaju veću i kompleksniju brodsku električnu mrežu.The ship is the most important means of transportation in the world for transporting goods, nowadays they are increasingly used as floating towns for entertainment and travelling. Like towns on land, a ship needs electricity, and the most important producer of electricity is a synchronous generator. Construction of passenger ships of over 350 m in length with the predicted possibility of receiving over 10,000 people, i.e. passengers and crew, is underway. Increasingly larger ships require a larger and more complex marine electrical network
The Role of Mobile Marketing in Tourism
No full textDanas, u 21. stoljeću, mobilni uređaji postali su neizostavan dio ljudske svakodnevice. Napredna tehnologija mobilnih uređaja pruža različite mogućnosti oglašavanja.
Oglašavanja se provode uglavnom putem lokacijskih tehnologija, društvenih mreža, mobilnih aplikacija i slično. Sve je veći broj oglasa koji prilagođavaju mobilnim uređajima što omogućuje da se kroz različite oblike oglasa ostvari interakcija s korisnikom. Kroz razvoj informacijsko-komunikacijskih tehnologija, digitalni marketing ostvaruje sve veću ulogu u turizmu, sukladno tome mobilne aplikacije postaju važan alat u suvremenom marketingu. U turističkom poslovnom sektoru cilj je privući novog gosta, ali i zadržati već postojećeg, a uz pomoć mobilnog marketinga turističkim poduzećima je olakšan put do pronalaska novih gostiju te održavanja lojalnosti starih gostiju. Kvalitetnim i pravovremenim upravljanjem mobilnim marketingom doprinosi se privlačenju novih kupaca što dovodi u krajnjem cilju dovodi do rasta prihoda poduzeća.
Cilj ovog diplomskog rada je istaknuti važnosti i mogućnosti primjene mobilnog marketinga u turizmu.
U teorijskoj obradi teme i analizi primarnih i sekundarnih izvora podataka istraživanja uloge i važnosti mobilnog marketinga i mobilnih aplikacija u turizmu, utvrđuje se da isti imaju veliki utjecaj na turističko poslovanje poduzeća, a primjena istih postaje neophodna za sva poduzeća.Mobile devices have become an indispensable part of our everyday life. The advanced technology of mobile devices provides a large number of advertising possibilities, for example; advertising through location technology, social networks, mobile applications etc. The number of ads that can be adapted to mobile devices is increasing, which leads to the possibility to interact with the user through different forms of ads. With the development of information and communication technologies, e-marketing is increasingly utilized in tourism. Mobile applications are becoming an important tool in the modern marketing of tourist destinations and companies whose activities are related to tourism. It is important to win over new customers and retain the old ones. With the help of mobile marketing, companies have an easier way of finding new and maintaining the loyalty of old customers. High-quality and timely management of mobile marketing contributes to the attraction of new customers, which ultimately leads to an increase in company income. The purpose of this thesis is to point out the importance and possibilities of mobile marketing in tourism. Through the topic theory and the analysis of primary and secondary research data on mobile marketing in tourism, it is concluded that mobile marketing as one of the fastest growing trends has a great impact on this kind of business, and its application becomes necessary for all companies