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Determinants of Guest Satisfaction in the Hotel Industry
No full textOvaj rad istražuje ključne determinante zadovoljstva gostiju u hotelijerstvu, s posebnim fokusom na Valamar Riviera d.d., jednog od vodećih hotelskih lanaca u Republici Hrvatskoj. Zadovoljstvo gostiju je od posebnog značaja za dugoročni uspjeh u hotelijerstvu, a cilj ovog istraživanja je identifikacija čimbenika koji najviše doprinose pozitivnom iskustvu gostiju u okviru Valamar objekata. Analizirani su aspekti kao što su osoblje, sadržaji, čistoća, udobnost, vrijednost za novac, lokacija i besplatni WiFi. Empirijsko istraživanje provedeno je na osnovu recenzija gostiju na internetskoj platformi booking.com. Rezultati pokazuju da su besplatni WiFi, ljubaznost osoblja, čistoća i udobnost najvažniji za kreiranje pozitivnog iskustva i zadovoljstva gostiju. Na osnovu dobijenih rezultata, rad pruža preporuke za unapređenje usluga sa ciljem povećanja lojalnosti gostiju i njihovog ponovnog dolaska.This paper investigates the key determinants of guest satisfaction in the hotel industry, focusing on Valamar Riviera d.d., one of the leading hotel chains in the Republic of Croatia. Guest satisfaction is of particular importance for long-term success in the hotel industry, and the goal of this research is to identify the factors that contribute most to the positive experience of guests in Valamar facilities. Many aspects such as staff, facilities, cleanliness, comfort, value for money, location, and free WiFi were analyzed. Empirical research was conducted based on guest reviews on the online platform booking.com. The results show that free WiFi, friendly staff, cleanliness, and comfort are the most important for creating a positive experience and guest satisfaction. Based on the obtained results, the work provides recommendations for improving services to increase guest loyalty and their return
Renowable energy sources in shipping
No full textIndustrija pomorskog transporta doprinosi značajnom dijelu globalnih emisija stakleničkih plinova, što stvara hitnu potrebu za prelaskom na održive prakse u sektoru. Ovaj rad istražuje različite oblike obnovljivih izvora energije koji se mogu primijeniti u brodarstvu, uključujući solarnu energiju, vjetroenergiju, energiju vodika, energiju biomase te energiju vode i geotermalnu energiju. Analiziraju se prednosti i izazovi svakog od ovih izvora, kao i njihova sposobnost da podrže ciljeve održivosti pomorske industrije. Prikazani su i primjeri inovativnih brodova koji koriste obnovljive izvore, poput MS Tûranor PlanetSolar, koji je prvi brod na solarni pogon koji je oplovio svijet, te MV Canopée, hibridni teretni brod koji integrira vjetroenergiju. Ovi primjeri ilustriraju praktične primjene obnovljivih izvora energije i potencijal za smanjenje emisija u pomorstvu. U svjetlu međunarodnih regulativa, kao što je FuelEU Maritime, rad naglašava nužnost suradnje između industrije i regulatornih tijela kako bi se osigurao uspješan prijelaz na tehnologije s niskim udjelom ugljika.The maritime transport industry significantly contributes to global greenhouse gas emissions, creating an urgent need for a transition to sustainable practices within the sector. This paper explores various forms of renewable energy that can be applied in shipping, including solar energy, wind energy, hydrogen energy, biomass energy, as well as water and geothermal energy. The advantages and challenges of each of these sources are analyzed, along with their ability to support the sustainability goals of the maritime industry. Examples of innovative vessels utilizing renewable energy, such as MS Tûranor PlanetSolar, the first solar-powered ship to circumnavigate the globe, and MV Canopée, a hybrid cargo ship integrating wind energy, are also presented. These examples illustrate the practical applications of renewable energy sources and their potential to reduce emissions in shipping. In light of international regulations, such as FuelEU Maritime, the paper emphasizes the necessity for collaboration between the industry and regulatory bodies to ensure the successful transition to low-carbon technologies
Homeland war from the perspective of young people born after the war
No full textOvaj diplomski rad bavi se istraživanjem Domovinskog rata iz perspektive mladih rođenih nakon rata. Cilj rada je analiza odnosa generacije rođene nakon rata spram ratnih tema i događanja iz devedesetih godina 20. stoljeća u Hrvatskoj kojima nisu bili izravni svjedoci ali osjećaju posljedice kroz obiteljsko iskustvo.
Rad se sastoji od dva dijela, prvi dio koji donosi povijesni prikaz Domovinskog rata i događaja koji su mu prethodili, te prikaz pojma kolektivnih sjećanja. Drugi dio rada analiza je ankete koja je provedena online na uzorku od 149 sudionika. Cilj ankete je istražiti informiranost i stavove mladih o temama o Domovinskom ratu, i ispitati hipoteze koje su postavljene u uvodnom dijelu diplomskog rada.This thesis deals with the research of the Homeland War from the perspective of young people born after the war. The aim of this work is to analyze the relationship of the generation born after the war towards war themes and events from the nineties of the 20th century in Croatia, which they were not direct witnesses of, but feel the consequences through family experience.
The paper consists of two parts. The first part provides a historical overview of the Homeland War and the events that preceded it, and an overview of the concept of collective memories. The second part of this work is the analysis of the survey that was conducted online on a sample of 149 participants. The aim of the survey is to investigate the information and attitudes of young people about the topics of the Homeland War, and to examine the hypotheses that were put forward in the introductory part of the thesis
How well do the people of Dubrovnik know about their literature from the Renaissance and Baroque periods?
No full textOvaj diplomski rad istražuje razinu poznavanja dubrovačke književnosti iz razdoblja renesanse i baroka među građanima Dubrovnika. Cilj je bio utvrditi koliko Dubrovčani poznaju svoje književnike i njihova djela te koliko su svjesni bogatstva kulturne baštine koja je oblikovala identitet njihova grada. Istraživanje se provodilo putem anketa među građanima svih dobnih skupina, koristeći društvene mreže, mobilne aplikacije i e-mailove za prikupljanje podataka.
Glavna teza rada je da Dubrovčani posjeduju značajno znanje o književnoj baštini svog grada. Pomoćne hipoteze uključuju: H1: "Studenti i srednjoškolci bolje poznaju dubrovačku književnu baštinu u usporedbi s drugim dobnim skupinama" i H2: "Dubrovčani su u značajnoj mjeri upoznati s dubrovačkim književnicima i njihovim djelima." Metodološki, rad koristi kvantitativne metode analize rezultata anketa te kvalitativne pristupe kroz pregled relevantne literature metodom analize i sinteze
Kao ključni izvori za istraživanje korišteni su radovi Slobodana Prosperova Novaka, koji svojim djelom „Povijest hrvatske književnosti“ (2003) nudi duboko razumijevanje hrvatske književne baštine, te knjiga Robina Harrisa „Dubrovnik: A History“ (2006), koja pruža kontekstualno razumijevanje povijesti Dubrovnika. Analizirani su i članci iz „Leksikona Marina Držića“ (2009) i relevantni radovi kao što su „Držić na igrama“ Hrvoja Ivankovića i „Marin Držić u zrcalu našeg vremena“ Katije Bakija.
Rezultati istraživanja pokazuju varijacije u poznavanju dubrovačke književnosti među različitim demografskim skupinama. Dok su studenti i srednjoškolci pokazali bolje rezultate u poznavanju književnih djela iz razdoblja renesanse i baroka, starije skupine su bile manje upoznate s detaljima i kontekstom književnih dijela. Također, uočeno je da građani Dubrovnika imaju temeljno znanje o poznatim književnicima, ali manje znaju o specifičnim djelima i njihovim povijesnim kontekstima.
Ovi rezultati pružaju uvid u informiranost Dubrovčana o njihovoj književnoj baštini i ukazuju na potrebu za dodatnim obrazovnim programima i promidžbenim aktivnostima koje bi mogle poboljšati razumijevanje i valorizaciju dubrovačke književne baštine. Istraživanje doprinosi boljem razumijevanju kako je tijekom povijesti književnost iz razdoblja renesanse i baroka utjecala te
koliko danas utječe na kulturni identitet grada te nudi smjernice za buduća istraživanja i obrazovne inicijative.This thesis explores the level of knowledge about Dubrovnik’s literature from the Renaissance and Baroque periods among the citizens of Dubrovnik. The aim was to determine how well Dubrovnik residents are familiar with local writers and their works, and how aware they are of the cultural heritage that has shaped their city's identity. The research was conducted through surveys among citizens of all age groups, utilizing social media, mobile applications, and emails to collect data.
The main thesis is that Dubrovnik residents possess significant knowledge of their city's literary heritage. The auxiliary hypotheses include: H1: "Students and high schoolers have a better knowledge of Dubrovnik’s literary heritage compared to other age groups" and H2: "Dubrovnik residents are significantly familiar with Dubrovnik’s writers and their works." Methodologically, the study employs quantitative methods for analyzing survey results and qualitative approaches through a review of relevant literature.
Key sources for the research include the works of Slobodan Prosperov Novak, whose book Povijest hrvatske književnosti (2003) provides a deep understanding of Croatian literary heritage, and Robin Harris's Dubrovnik: A History (2006), which offers contextual insight into Dubrovnik’s history. Articles from Leksikon Marina Držića (2009) were also analyzed, along with relevant works such as Hrvoje Ivanković’s Držić na igrama and Katija Bakija’s Marin Držić u zrcalu našeg vremena.
The research results reveal variations in the knowledge of Dubrovnik’s literature among different demographic groups. While students and high schoolers demonstrated better familiarity with literary works from the Renaissance and Baroque periods, older groups were less informed about the details and contexts of these literary works. It was also observed that Dubrovnik residents have a basic knowledge of well-known writers but less awareness of specific works and their historical contexts. These findings provide insight into the cultural awareness of Dubrovnik’s residents and highlight the need for additional educational programs and promotional activities that could enhance the understanding and appreciation of Dubrovnik’s literary heritage. The study contributes to a better understanding of how Renaissance and Baroque literature influences the cultural identity of the city and offers guidance for future research and educational initiatives
Advertising on social media
No full textSvjedoci smo sve većeg prodora i razvoja raznih društvenih mreža. Iz virtualnih zajednica za zabavu, razmjenu sadržaja i opuštanje transformirale su se u platforme za informiranje, oglašavanje i kupovinu. Ova transformacija dovela je do toga da sve veći broj poduzeća koristi društvene mreže za prezentaciju svojih usluga i proizvoda.
Ovaj diplomski rad usmjeren je na analizu oglašavanja na društvenim mrežama i utjecaja oglasa na korisnike. Rad istražuje njegov utjecaj na ponašanje potrošača i učinkovitost u kontekstu digitalnog marketinga. Razvojem tehnologije i porastom korisnika društvenih mreža, oglašavanje na raznim platformama je postalo nezaobilazno za moderne marketinške strategije. U radu je prikazan pregled odabranih društvenih mreža koje se najčešće koriste za oglašavanje kao što su Facebook, Instagram, TikTok, YouTube.
Kroz teorijski okvir, istraživanje se fokusira na mehanizme oglašavanja, kao što su ciljani oglasi, sponzorirani sadržaji. Također se razmatraju psihološki aspekti koji utječu na percepciju i interakciju korisnika s oglasima, uključujući njihovo povjerenje, privlačnost sadržaja.We are witnessing the increasing penetration and development of various social networks.from virtual communities for entertainment, content sharing and relaxation, they have transformed into platforms of information, advertising and shopping. This transformation has led to an increasing number of companies using social networks to present their services and products. This thesis is focused on the analyzing advertising on social networks and the impact of advertisementa on users. The study explores its influence on consumer behavior and the effectiveness of digital marketing. With the development of technology and the growing number of social network users, advertising on various platforms has become indispensable for modern marketing strategies. The thesis presents an overview of selected social networks most commonly used for advertising, such as Facebook, Instagram, YouTube, and TikTok. Through a theoretical framework, the research focuses on advertising mechanisms such as targeted ads and sponsored content. It also examines the psychological aspects that influence users' perception and interaction with ads, including their trust and the attractiveness of the content
Content analysis of media articles on the example of the British royal family
No full textDiplomski rad podijeljen je na teoretski dio i istraživački dio. U teoretskom djelu
opisani su razvoj masovnih medija, medijatizacija, uloga novih medija, koncept
uokviravanja u odnosima s javnošću, celebrity kultura, vrste celebrityja, utjecaj
društvenih mreža na celebrity kulturu. Opisani su i objašnjeni najvažniji događaji
vezani za britansku kraljevsku obitelj koji su ih popularizirali.
U istraživačkom dijelu provedena je online fokus grupa u kojoj je sudjelovalo osam
studenata u dobi od 18 do 24 godine, s ciljem kako bi se saznalo putem kojih medija
se studenti preddiplomskog studija Mediji i kultura društva informiraju o britanskoj
kraljevskoj obitelji. Studenti su izjavili kako najčešće prate Tportal i Story.hr, stoga se
provela analiza sadržaja medijskih priloga sa navedenih portala.
Cilj rada je bio istražiti na koji način se u odabranim medijima prikazuje britanska
kraljevska obitelj, a hipoteza rada je glasila kako je britanska kraljevska obitelj je
prikazivana u negativnom tonu zbog objave memoara princa Harryja.
Nakon provedene analize, zaključilo se kako je hipoteza rada djelomično
potvrđena.The thesis is divided into a theoretical part and a research part. The theoretical
work describes the development of mass media, mediatization, the role of new
media, the concept of framing in public relations, celebrity culture, types of
celebrities, the influence of social networks on celebrity culture. The most important
events related to the British royal family that made them popular are described and
explained.
In the research part, an online focus group was conducted in which eight students
between the ages of 18 and 24 participated, with the aim of finding out through which
media students of the Media and Society Culture undergraduate study are informed
about the British royal family. Students stated that they most often follow Tportal and
Story.hr, therefore an analysis of the content of media announcements from the
aforementioned portals was conducted.
The aim of the work was to investigate how the British royal family is portrayed in
the selected media, and the hypothesis of the work was that the British royal family
was portrayed in a negative tone due to the publication of Prince Harry's memoirs.
After the analysis, it was concluded that the hypothesis of the work was partially
confirmed
The brotherhood of St. Rok and its significance in the religious tradition of Korčula
No full textTema ovog završnog rada je značaj bratovštine sv. Roka u religijskoj tradiciji
Korčule. Korčulanske bratovštine, uključujući bratovštinu svetog Roka, igraju vaţnu ulogu u
društvenom, kulturnom i vjerskom ţivotu otoka. Iako su se povijesne okolnosti promijenile,
ove bratovštine i dalje aktivno sudjeluju u očuvanju kulture, pruţanju podrške zajednici i
organizaciji vjerskih dogaĎanja, prilagoĎavajući se modernim potrebama. Crkvene aktivnosti
bratovštine svetog Roka usmjerene su na duhovni ţivot članova, kroz mise, sudjelovanje u
procesijama i drugim crkvenim dogaĎanjima, jačajući zajedništvo i solidarnost meĎu
vjernicima. Najznačajnije aktivnosti bratovštine odvijaju se tijekom Velikog tjedna.
Bratovština sv. Roka takoĎer promiče kulturni ţivot Korčule kroz očuvanje lokalne tradicije.
Bratovština predstavlja ţivu poveznicu izmeĎu prošlosti i sadašnjosti kroz svjedočanstvo
bogate vjerske tradicije Korčule.The topic of this final paper is the significance of the brotherhood of St. Rock in the religious
tradition of Korčula. Brotherhoods in Korčula, including the brotherhood of St. Rock, play an
important role in the social, cultural and religious life of the island. Although historical
circumstances have changed, these brotherhoods continue to actively participate in the
preservation of culture, providing support to the community and organizing religious events,
adapting to modern needs. Church activities of the brotherhood of Saint Roch are focused on
the spiritual life of the members, through masses, participation in processions and other
church events, strengthening togetherness and solidarity among believers. The most
significant activities of the brotherhood take place during Holy Week. Brotherhood of St.
Roka also promotes the cultural life of Korčula through the preservation of local traditions.
The brotherhood is a living link between the past and the present through the testimony of the
rich religious tradition of Korčula
Closing a Cycle of Composting and Growing Organic Produce in Restaurant Business
No full textEkološka osviještenost i samoodrživost u današnje su vrijeme sve popularnije teme i prakse. Provode se kroz sve djelatnosti, između ostaloga i u ugostiteljstvu. Posljednjih se godina u cijelom svijetu provode aktivnosti na jačanju svijesti i informiranosti o održivom društvu i zaštiti okoliša, jer o tome ovisi i budućnost i opstojnost naše planete Zemlje.
Ugostiteljstvo, odnosno restorani, funkcioniraju u skladu s prirodom na način da vode brigu o otpadu koji stvaraju i o opskrbljivanju kvalitetnom robom. Funkcioniranje u skladu s prirodom i okruženjem s vremenom postaje sve teže jer se stvaraju sve veće količine otpada, što smanjuje kvalitetu života, a ljudi nisu dovoljno svjesni opasnosti koje iz toga proizlaze. Na poticaj Ujedinjenih naroda, svjetske vlade i organizacije već pedesetak godina zaredom pokreću akcije kojima se promiče važnost zaštite okoliša, donose se zakoni i propisi koji bi trebali pomoći u ublažavanju posljedica uzrokovanih klimatskim promjenama, ali to je i dalje nedovoljno.
Ljude treba educirati i osvijestiti globalni problem gomilanja otpada i narušavanja kvalitete života, jer inače neće doći do promjena. Komponiranjem kompostiranja i ekološkog uzgoja u ugostiteljstvu, pokušava se osvijestiti ljude o problemu uništavanja okoliša i promijeniti njihove navike. Takav način funkcioniranja je kompleksan i izazovan, ali je idealan jer ugostiteljstvo dolazi u doticaj s velikim brojem ljudi. Mnogo je prepreka, od zakona i regulacija do samoga načina izvršavanja ovakvih djelatnosti, no imaju odlične ishode u ekonomskom, ekološkom i samoodrživom smislu.
Takav način funkcioniranja restorana predstavlja velik korak prema boljoj budućnosti te u restoraterstvu otvara mnoga vrata za koja još ni ne znamo.Environmental awareness and sustainability are becoming increasingly popular topics and practices in today's world. Nowadays, they are integrated into all aspects of life, including the hospitality industry. The reason these topics are gaining more prominence is that the future of planet Earth depends on environmental preservation and the transition to eco-conscious practices. In this context, the hospitality sector, including restaurants, plays a role by operating in harmony with nature, taking responsibility for the waste they generate, and sourcing high-quality goods. Operating in harmony with nature and the environment is becoming increasingly challenging over time due to the growing amount of waste and declining quality of life, which many people are unaware of. There are more and more regulations and laws being enacted to try to reduce these issues, but it is still insufficient.
People need to be made aware of the global problem of waste generation and the degradation of quality of life, or else meaningful changes won't occur. Incorporating composting and eco-friendly farming into the hospitality industry is an attempt to bring about change and raise awareness about environmental destruction and low quality of life. This way of operating is complex and challenging, but it is ideal because the hospitality industry interacts with a large number of people. There are many obstacles, from laws and regulations to the actual execution of such activities, but they yield excellent results in economic, ecological, and sustainable terms.
This kind of restaurant operation represents a significant step toward the future and opens many doors in the world of restaurants that we may not even be aware of yet
Sustainable development of cruise tourism in Dubrovnik
No full textOdrživi kruzing turizam igra ključnu ulogu u zaštiti osjetljivih morskih ekosustava, obalnih područja i bioraznolikosti. Primjenom energetski učinkovitih tehnologija, praksi gospodarenja otpadom i mjerama očuvanja, krstarenja mogu značajno smanjiti svoj utjecaj na okoliš. Međutim, kruzing turizam ima veliki ekonomski učinak na lokalna gospodarstva. Uz ekonomski učinak koji daje prodaja roba i usluga u lučkim gradovima, kruzing turizam stvara radna mjesta i zapošljava lokalnu radnu snagu. Dakle, treba iznaći način kako da se koreliraju ova dva čimbenika, ekonomski čimbenik koje ima kruzing turizam, ali da uz to bude održiv.
Dubrovnik je jedan od najposjećenijih kruzing destinacija u Hrvatskoj i u Dubrovniku je prisutan problem dolaska velikog broja kruzera i turista koji utječu na održivost Dubrovnika, a kako je tema ovog rada „Održivi razvoj kruzing turizma u Dubrovniku“ u nastavku će biti predstavljeno na koji način će Dubrovnik uspostaviti održivi kruzing turizam.Sustainable cruise tourism plays a crucial role in protecting sensitive marine ecosystems, coastal areas, and biodiversity. By implementing energy-efficient technologies, waste management practices, and conservation measures, cruises can significantly reduce their environmental impact. However, cruise tourism also has a substantial economic impact on local economies. The sale of goods and services in port cities boosts the economy, and cruise tourism creates jobs and employs local workers. Therefore, it is essential to find a way to balance these two factors—economic benefits and sustainability.
Dubrovnik is one of Croatia's most visited cruise destinations, facing challenges due to the large number of cruise ships and tourists affecting its sustainability. Since the topic of this thesis is "Sustainable Development of Cruise Tourism in Dubrovnik," the following sections will outline how Dubrovnik plans to establish sustainable cruise tourism
IMPLEMENTATION AND TESTING OF KEY PARAMETERS TO IMPROVE THE USER EXPERIENCE IN GAMES BASED ON VIRTUAL REALITY
No full textOvaj diplomski rad istražuje uzroke nelagode povezane s korištenjem virtualne stvarnosti (Virtual Reality, VR) te metode za ublažavanje simptoma spomenute nelagode. Naglasak je na tehnikama i metodama kretanja i interakcija te njihovoj ulozi u kreiranju imerzivnijeg i ugodnijeg korisničkog iskustva. VR tehnologija se razvija već više od pola stoljeća, ali zbog napretka tehnologije tek unazad zadnjih deset godina dolazi do krajnjih korisnika. Problem pojave nelagode prilikom korištenja VR tehnologije jedan je od razloga zašto ta tehnologija nije još rasprostranjenija. Koristeći razvojno okruženje Unity razvilo se programsko rješenje u koje je implementirana mogućnost promjene sljedećih parametara: način kretanja, način okretanja, tunelski vid, strah od visina. Promjenom navedenih parametara korisnicima se želi omogućiti prilagodba korisničkog iskustva unutar virtualne stvarnosti. Nakon toga provelo se istraživanje u kojem su ispitanici testirali igru i mijenjali navedene parametre sa svrhom postizanja boljeg korisničkog iskustva.This master thesis investigates the causes of discomfort associated with the use of virtual reality (VR) and methods for alleviating the symptoms of the said discomfort. The emphasis is on movement and interaction techniques and methods, and their role in creating a more immersive and comfortable user experience. VR technology has been on development for more than half a century, but it has only reached end users in the last ten years due to technological advancements. The problem of discomfort when using VR technology is one of the reasons why this technology is not yet more widespread. Using the Unity development environment, a software solution was developed that implements the ability to change the following parameters: movement method, rotation method, tunnel vision, and fear of heights. By changing these parameters, users are enabled to adjust their user experience within virtual reality. Following this, a study was conducted in which participants tested the game and modified the mentioned parameters with the goal of achieving better user experience