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    PulaTechConf2024: 1st Central and Mediterranean European Conference on New Technologies, Innovations, Society and Development: book of abstracts

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    The Central and North European Conference on New Technologies, Society, and Development is held in Croatia, at Juraj Dobrila University of Pula, Faculty of Engineering. This conference provides a key platform for collaboration and innovation across a wide range of scientific disciplines. Designed to bring together scholars and industry professionals, the event advances technological understanding. It offers a dynamic environment for research presentations and discussions, fostering synergy among experts from various fields. The organizing committee is dedicated to ensuring the success of the conference, working closely with academic institutions and international technical organizations

    Giuseppina Martinuzzi and the literary journal Pro Patria (1888-1889)

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    Giuseppina Martinuzzi (1844.–1925.), učiteljica, književnica i novinarka iz Labina, bila je jedna od prvih žena koja je osnovala i vodila književni časopis. Prvi broj njenog književnog časopisa Pro Patria pojavio se u Trstu u svibnju 1888. godine. Časopis je postao mjesto susreta za mnoge talijanske intelektualce iz teritorija pod austrijskom vlašću, a Martinuzzi je surađivala s brojnim književnicima iz Istre, Trsta, Furlanije, Dalmacije, Trentina i Italije. Među njima su često bile i žene, koje je labinska intelektualka poticala da pišu i bore se za svoja prava. Krajem 19. stoljeća, u područjima pod austrijskom kontrolom, poput Trsta i Istre, periodički tisak bio je podvrgnut cenzuri, zapljenama i nadzoru od strane austrijskih vlasti. Časopis Pro Patria sadržavao je razne članke i pjesme o književnim, filozofskim, političkim i patriotskim temama, često s iredentističkim i nacionalističkim sadržajem. Zbog toga su od jedanaest brojeva časopisa Pro Patria dva bila zaplijenjena, šesti i deveti broj. Zbog cenzure austrijskih vlasti, ali i brojnih problema s tiskarom, Martinuzzi je bila prisiljena prekinuti izdavanje časopisa u ožujku 1889. godine. Kasnije je pokrenula novi književni časopis, Pro Patria Nostra. Povijest, događaji i problemi s kojima se labinska književnica suočila prije i tijekom izdavanja svog književnog časopisa opisani su u njenom rukopisu Scritti e stampati che si riferiscono a Giuseppina Martinuzzi e al suo periodico Pro Patria, koji se čuva u Narodnom muzeju u LabinuGiuseppina Martinuzzi (1844–1925), a teacher, writer, and journalist from Labin, was one of the first women to establish and lead a literary periodical. The first issue of her literary journal, Pro Patria, was published in Trieste in May 1888. The periodical became a meeting point for many Italian intellectuals from the Austrian-ruled territories, and Martinuzzi collaborated with numerous writers from Istria, Trieste, Friuli, Dalmatia, Trentino, and Italy. Among them were often women, whom the intellectual from Labin, encouraged to write and fight for their rights. In the late 19th century, in regions under Austrian control like Trieste and Istria, periodical press was subject to censorship, confiscations, and surveillance by Austrian authorities. The issues of Pro Patria contained various articles and poems on literary, philosophical, political, and patriotic themes, often with irredentist and nationalist content. For this reason, out of the eleven issues of Pro Patria, two (the sixth and ninth) were confiscated. Due to censorship by Austrian authorities and numerous problems with her printer, Martinuzzi was forced to cease the publication of her periodical in March 1889. She later founded a new literary journal, Pro Patria Nostra. The history, events, and challenges that Martinuzzi faced before and during the release of her literary journal are detailed in her manuscript Scritti e stampati che si riferiscono a Giuseppina Martinuzzi e al suo periodico Pro Patria, which is preserved at the Labin Public Museum

    Educators views on the process of adaptation of children in daycare centers

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    Ovaj diplomski rad fokusira se na stavove odgojitelja o procesu prilagodbe djece u jaslicama. U prvom djelu diplomskog rada govori se o djetetovom razvoju, privrženosti i prilagodbi na jaslice. Naglašava se važnost odgojitelja u jaslicama i partnerstvo koje nastaje između roditelja i odgojitelja. U drugom djelu provedeno je istraživanje na 43 ispitanika u gradovima sjeverozapadne Istre. Cilj ovog rada bio je utvrditi stavove odgojitelja o procesu prilagodbe djece u jaslicama. Nastojalo se istražiti što odgojitelji smatraju ključnim komponentama u procesu prilagodbe, što očekuju od roditelja u tom stresnom periodu, kako pomoći djeci da što bezbolnije prođu proces prilagodbe na novu sredinu kao što su jaslice. Postavljene hipoteze i dobiveni rezultati pokazuju da odgojitelji ističu važnost otvorene komunikacije između roditelja i odgojitelja kao ključne komponente kako bi se riješile krizne situacije tijekom prilagodbe djeteta. Većina odgojitelja smatra kako individualizirani pristup djetetu olakšava proces prilagodbe djeteta na jaslice, te da razvijanjem empatije i izražavanjem osjećaja potiču emocionalnu dobrobit djece u jaslicama. Većina ispitanika smatra korisnim radionice o stvaranju poticajnog okruženja i suradnju s drugim stručnjacima u podršci prilikom procesa prilagodbe djece na jaslice i navode da su bitne mreže podrške s kolegicama kao korisne kanale u podršci tijekom procesa prilagodbe djeteta na jaslice. Odgojitelji ističu važnost roditeljske angažiranosti i pripreme djece na jaslice, što su ključne komponente i glavne odgovornosti roditelja, a otvorena komunikacija, iskrenost i suradnja u postizanju zajedničkih ciljeva preduvjet su uspješnog partnerstva. Možemo zaključiti da je odgojiteljeva uloga u samom procesu prilagodbe od iznimne važnosti za dijete. Međusobna suradnja i povjerenje roditelja u odgojitelja igraju važnu ulogu u daljnjem rastu i razvoju djeteta, a otvorena komunikacija pokazala se ključnom kako bi se riješile krizne situacije tijekom prilagodbe djeteta.This graduate thesis focuses on the attitudes of the respondents about the process of adaptation of children in the nursery school. The first part of the thesis talks about the child's development, attachment and adaptation to the nursery. The importance of nursery teachers and the partnership that develops between parents and educators is emphasized. In the second part, research was conducted on 43 respondents in the cities of northwestern Istria. The aim of this paper was to determine the attitudes of educators about the process of adaptation of children in daycare centers. An effort was made to consider what educators are key components in the adaptation process, what they expect from parents in that stressful period, how to help children go through the process of adapting to a new environment as painlessly as possible, as researched by the nursery school. The hypotheses set and the results obtained show that educators emphasize the importance of open communication between parents and educators as a key component in order to resolve crisis situations during the child's adjustment. Most educators believe that an individualized approach to the child facilitates the process of the child's adaptation to the nursery, and that by developing empathy and expressing feelings, it promotes the emotional well-being of the children in the nursery. The majority of respondents consider useful workshops on creating a district incentive and cooperation with other experts in support during the process of adaptation of children at the nursery and state that support networks with colleagues are important as useful channels for support during the process of adaptation of a child at the nursery. Educators emphasize the importance of parental engagement and preparation of children at daycare, which are key components and main responsibilities of parents, and open communication, honesty and cooperation in achieving common goals predict a successful partnership. We can conclude that the teacher's role in the adaptation process itself is extremely important for the child. Mutual cooperation and parents' trust in the educator play an important role in the child's further growth and development, and open communication has proven to be crucial in order to resolve crisis situations during the child's adjustment

    Historical context of the development of Early Modern English language

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    Ovaj rad opisuje političke, vjerske i ekonomske promjene u Engleskoj od 14. do 17. stoljeća te njihov utjecaj na razvoj ranonovovjekovnog engleskog jezika. Naglašava kako su Stogodišnji rat, i kasniji Ratovi ruža, potaknuli potragu za nacionalnim identitetom, što se odražava u širenju engleskog vokabulara. Istražuje vjerske promjene izazvane raskidom Henrika VIII. s Rimokatoličkom crkvom, pokušajem Marije I. da obnovi katoličanstvo i reafirmacijom protestantizma za vrijeme Elizabete I., što je stabiliziralo vjerski krajolik. Također, u radu se raspravlja o tome kako je pobjeda Elizabete I. nad Španjolskom, i kasniji porast globalne trgovine, potaknut trgovačkim kompanijama, uveo brojne strane riječi u engleski jezik. Pokazalo se da je elizabetinsko doba, obilježeno engleskom renesansom i doprinosom Williama Shakespearea, značajno obogatilo engleski leksikon. U konačnici, ovaj rada naglašava kako su razvoj nacionalnog identiteta Engleske, vjerske i političke promjene te kulturni razvoj bili isprepleteni s razvojem i transformacijom ranonovovjekovnog engleskog jezika.This thesis examines the profound political, religious, and economic transformations in England from the 14th to the 17th centuries and their impact on the evolution of Early Modern English. The study highlights how the Hundred Years' War and subsequent Wars of the Roses fostered a search for national identity, reflected in the expanding English vocabulary. It explores the religious upheavals triggered by Henry VIII’s break from the Roman Catholic Church, Mary I’s attempt to restore Catholicism, and Elizabeth I’s reaffirmation of Protestantism, which stabilized the religious landscape. Additionally, the thesis discusses how Elizabeth I’s victory over Spain and the subsequent rise in global trade, driven by trading companies, introduced numerous foreign words into English. The Elizabethan era, marked by the English Renaissance and the contributions of William Shakespeare, is shown to have significantly enriched the English lexicon. Overall, this study underscores how England's evolving national identity, religious and political shifts, and cultural developments were deeply intertwined with the growth and transformation of Early Modern English

    Stoicism - a Philosophical Teaching from Zeno to Marcus Aurelius

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    Stoicizam vuče svoje korijene od Zenona Kitijskog koji je uspostavio ovu školu oko 300.g.pr.Kr. u Ateni. Zenonova učenja stavljaju značaj na život u skladu s prirodom i razvitku osobne vrline kao putu u dobar život. Nakon Zenona dolaze njegovi nasljednici Kleant i Hrizip koji su dodatno razradili stoičke doktrine, s Hrizipom koji je sistematizirao filozofiju i proširio njezine logičke, etičke i fizičke teorije. Kako je stoicizam prelazio u Rim, prihvaćen je i prilagođen Rimskoj kulturi i politici. Ključne figure poput Panetija i Posidonija su bile značajne u ovom prijelazu, spajajući stoičku misao sa platonskim i aristotelovskim elementima. Panetije s Roda je stavljao značaj na etičke dužnosti u društvenim ulogama, utjecao na Rimske državnike i proširio stoičke principe u tkivo Rimskog društva. Posejdonije iz Apameje je proširio obogatio filozofiju sa znanstvenim i filozofskim uvidima iz drugih tradicija te proširio stoičko shvaćanje kozmologije i etike. U periodu kasne stoe, značajni filozofi poput Lucije Aneja Seneke, Gaja Musonija Rufa, Epikteta i Marka Aurelija su dodatno proširili i koristili stoičke principe. Seneka, Rimski filozof i državnik, pružio je praktične savjete kako živjeti život pun vrlina kroz svoje moralne eseje i pisma savjetujući kako se nositi sa bijesom, srećom i kratkoćom života. Gaj Musonije Ruf je zagoravao filozofsko obrazovanje žena i isticao je praktičnu etiku fokusirajući se na unutarnju otpornost i jednostavnost. Epiktet, bivši rob koji je postao utjecajni filozof naučavao je važnost unutarnje slobode i osobne odgovornosti. Njegova naučavanja, koja je zabilježio njegov učenik Arijan, isticala su dihtomiju kontrole, disciplinu želja te fokusiranje na ono što je u našoj moći. Marko Aurelije je kao car primjenjivao stoičku filozofiju na vladanje te na osobni život. Njegove Meditacije su duboki uvid u njegova razmišljanja o racionalnosti, vrlini, i prihvaćanju sudbine te prikazuju primjenu stoičkih načela u vodstvu i svakodnevnom životu. Nekoliko ključnih tema koje proizlaze iz stoicizma su vrlina i mudrost, priroda i razum, kontrola i prihvaćanje, emocije i percepcija te smrt i prolaznost. Uvjerenje kako je vrlina najveće dobro i nužno za sretan život je središnje uvjerenje stoicizma. Jezgru vrlina uključuju mudrost, hrabrost, pravda i samodisciplina. Stoici zagovaraju život u skladu s prirodom i razumom. Vjeruju kako je shvaćanje prirodnog reda ili savršenog božanskog redoslijeda i usklađivanje s njim put u skladno/sretno postojanje. Temeljno stoičko načelo je razlikovanje između onoga što nije u našoj kontroli (vanjskih događaja) i onoga što je u našoj kontroli (naše misli i djela). Prihvaćanjem da ne možemo kontrolirati neke stvari i usredotočavanjem na vlastite vrline možemo postići unutarnji mir. Stoici vjeruju da je upravljanje emocijama putem razuma ključno. Naša percepcija stvari, a ne sami događaji čine nesreću. Razmišljanje o smrtnosti pomaže nam prioritizirati stvari koje su uistinu bitne te nas potiče da živimo život pun vrlina. Stoički pogled na smrt je kao prirodan dio života kojeg se ne treba bojati. Od svog osnutka u Ateni do Rimskih filozofa i careva, stoicizam je ponudio bezvremensku mudrost kako postići krepostan i otporan život pun vrlina. Njegovi temeljni principu ostaju relevantni i u današnje vrijeme te mogu voditi ljude kroz kontrolu emociju, prihvaćanje sudbine i održavanje osobnog integriteta. Stoicizmov fokus na razum, etiku i unutarnju snagu je značajno utjecao na osobne i javne živote milijuna kroz povijest.Stoicism has roots from Zeno of Citium who established the school around 300 BCE in Athens. Zeno's teachings emphasise life in harmony with nature and development of personal virtue on a path to a good life. Afer Zeno his successors are Cleanthes and Chrysippus who expanded the stoic doctrine. Chrysippus systematized the philosophy and expanded its logical, ethical and physical theories. As stoicism transitioned to Rome, it got accepted and adopted to Roman culture and politics. Key figures like Panaetius and Posidonius were crucial in this transition as they connected stoic thought with Platonic and Aristotelian elements. Panaetius of Rhodes emphasized ethical duty in social roles, influenced Roman statesman and expanded stoic principles in the fabric of Roman society. Posidonius of Apamea expanded and enriched the philosophy with an understanding of cosmology and ethics. In the late Stoa period, impactful philosophers like Lucius Annaeus Seneca, Gaius Musonius Rufus, Epictetus and Marcus Aurelius expanded and practiced stoic principles. Seneca, a Roman philosopher and statesman gave practical advice on how to live a virtous life through his moral essays and letters advising on how to deal with anger, happines and shortness of life. Gaius Musonius Rufus proposed philosophical education of women and emphasised a practical ethic focusing on innter resilience and simplicity. Epictetus, a former slave who became an influential philosopher taught the importance of inner freedom and personal responsability. His teaching, as recorded by his student Arrian emphasised a dichtomy of control, discipline of desire and a focus on things in our own power. Marcus Aurelius as an emperor practiced stoic philosophy on ruling and his personal life. His Meditations give us a deep insight into his thoughts about rationality, virtue and accepting fate. They show the application of stoic principles in leadership and everyday life. Some key themes emerge. There are virtue and wisdom, nature and reason, control and acceptance, emotions and perception, death and transience. Belief that virtue is the highest form of good and a necessity for a happy life is a central belief in the stoic philosophy. The core virtues include wisdom, bravery, justice and self-discipline. The stoics advise a life in harmony with nature and reason. They believe an understanding of the natural order or the perfect divine order and living in harmony with it is a path to a harmonius/happy existance. A core principle is differentiating what is in our power (external events) and what isn't (our thougts and deeds). By accepting we can't control some things and focusing on our own virtue we can achieve inner peace. Stoics believe controlling emotions with reason is key. Our perception of things, and the things themselves cause misery. By often remembering death we can more easily prioritize things that are thruthfully important and incourages us to live a life full of virtue. The stoic view on death is it's a natural part of life and should not be feared. Since it's founding in Athens until the Roman philosophers and emperors, stoicism offered us timeless wisdom and advice on how to achieve a virtous and resilient life. Its core principles remain relevant even today and are able to guide men through emotions, accepting fate and maintaining personal integrite. Stoicism's focus on reason, ethics and inner strenght has impacted personal and public lives of millions of people througout history

    "Fintech"-regulatory approach

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    Cilj ovog diplomskog rada je proučiti proces na koji je Fintech postao važan dio financijskog sektora, koje novine i pojednostavljivanja pruža, ali i razmotriti regulatorne okvire koje Fintech mora poštivati, a koji se nužno moraju mijenjati u odnosu na svoje tradicionalne regulatorne pristupe – odnosno moraju se inovirati, kako bi se zaštitili korisnici novih usluga kao i cjelokupni financijski sustav. Opisan je povijesni razvoj tehnologije i njezin utjecaj na društvo i ekonomiju. Razvoj financijskog sustava i globalizacija omogućili su svjetsku povezanost dok su financijske inovacije i financijske tehnologije (Fintech) znatno promijenile financijske sustave diljem svijeta. Sve veća digitalizacija dovela je do razvoja novih platnih sustava, platnih instrumenata i potencijalnih rizika. Financijske tehnologije poput digitalnih novčanika, digitalnih plaćanja kroz niže troškove poslovanja, inovacije i pristup tehnologija stvaraju konkurenciju tradicionalnim bankarskim sustavima. Regulatorna tijela kroz već postojeće regulative poput Druge direktive o platnim uslugama Europske unije (PSD2), Druge direktiva o tržištima financijskih instrumenata (MiFID II), Opće uredbe o zaštiti osobnih podataka (GDPR), Direktive o borbi protiv pranja novca (AML) i Direktive o elektroničkom novcu (EMD) nastoje regulirati poslovanje Fintech tvrtki. Ove regulacije se ne odnose direktno na Fintech tvrtke, ali one ih moraju poštivati kako bi im bilo dopušteno poslovanje. Uz navedene direktive nadzor poslovanja Fintech-a se provodi i uz pomoć regulatornih tehnologija (Regtech) i nadzornih tehnologija (Suptech). Ova rješenja odnose se na upotrebu tehnologije za poboljšanje upravljanja regulatornom usklađenošću i nadzorom financijskih institucija kroz uz pomoć umjetne inteligencije. Fintech sektor i dalje bilježi rast i razvoj stoga je potrebno razviti regulatorne uvire kako bi se njegovo poslovanje nadziralo, ali se inovacija i razvoj ne bi ograničili.The aim of this thesis is to examine the process through which Fintech has become an important part of the financial sector, the innovations and simplifications it provides, and to consider the regulatory frameworks that Fintech must comply with, which necessarily need to change compared to traditional regulatory approaches – they must innovate in order to protect users of new services as well as the overall financial system. The historical development of technology and its impact on society and the economy are described. The development of the financial system and globalization have enabled global connectivity while financial innovations and financial technologies (Fintech) have significantly changed financial systems worldwide. Increasing digitization has led to the development of new payment systems, payment instruments, and potential risks. Financial technologies such as digital wallets, digital payments through lower operating costs, innovation, and access to technologies create competition for traditional banking systems. Regulatory bodies, through existing regulations such as the Second Payment Services Directive of the European Union (PSD2), the Second Markets in Financial Instruments Directive (MiFID II), the General Data Protection Regulation (GDPR), Anti-Money Laundering Directive (AML), and the Electronic Money Directive (EMD), seek to regulate the operations of Fintech companies. These regulations do not directly apply to Fintech companies, but they must comply with them in order to conduct business. In addition to the aforementioned directives, the supervision of Fintech operations is carried out with the assistance of regulatory technology (Regtech) and supervisory technology (Suptech). These solutions involve the use of technology to improve regulatory compliance management and the supervision of financial institutions through the use of artificial intelligence. The Fintech sector continues to experience growth and development, so it is necessary to develop regulatory frameworks to monitor its operations without limiting innovation and development

    The town of Đurđevac, Picokijada and the valorization of Đurđevac sands

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    Ovaj diplomski rad istražuje ključne faktore valorizacije materijalne i nematerijalne baštine grada Đurđevca u Hrvatskoj, gdje je težište na njezinoj zaštiti i promociji. Posebice se ističe značaj manifestacija poput Picokijade za očuvanje lokalnog identiteta. Razvoj održivog turizma valorizacije Đurđevačkih pijesaka, uz poštivanje okoliša, ključan je za ekonomski i društveni napredak. Također, naglašena je važnost izgradnje infrastrukture za unaprjeđenje kvalitete života lokalnog stanovništva. Kroz integrirani pristup razvoju, grad Đurđevac teži postati model održivog razvoja, promovirajući kulturnu baštinu, turističke potencijale i zaštitu okoliša. Ulaganja u istraživanje, zaštitu i promociju kulturne baštine, razvoj održivog turizma i izgradnju adekvatne infrastrukture ključna su za ostvarivanje ciljeva održivog razvoja lokalnih zajednica.The town of Đurđevac, „Picokijada” and the valorization of Đurđevac sands This thesis explores the key factors in the valorization of the tangible and intangible heritage of the town of Đurđevac in Croatia, with focus on its protection and promotion. The significance of events such as the „Picokijada” for preserving local identity is particularly emphasized. The development of sustainable tourism and the valorization of the Đurđevac sands, while respecting the environment, are crucial for economic and social progress. Additionally, the importance of infrastructure construction for improving the quality of life of the local population is highlighted. Through an integrated approach to development, the town of Đurđevac aims to become a model of sustainable development, promoting cultural heritage, tourism potentials, and environmental protection. Investments in research, protection and promotion of cultural heritage, sustainable tourism development, and the construction of adequate infrastructure are crucial for achieving the goals of sustainable development of local communities

    Attitudes of parents of preschool children about the importance of being outdoors

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    Boravak predškolske djece na otvorenom pozitivno utječe na njihov cjelokupni razvoj, stoga je vrlo važno od najranije dobi djeci promicati pozitivne stavove kako bi odmah stvorili pozitivan stav prema boravku na otvorenom prostoru, prirodi. Drugi dio rada usmjeren je na prikaz istraživanja „Stavovi roditelja predškolske djece (3-7 godina) o važnosti boravka na otvorenom. U istraživanju je sudjelovalo 268 roditelja djece predškolske dobi u području Republike Hrvatske, a korišteni mjerni instrument je bio anketni upitnik stvoren pomoću Google obrasca. U istraživanju su se ispitali stavovi roditelja o boravku djece na otvorenom prostoru te koliko vremena djeca provode na otvorenom s njima i bez njih, bave li se s kojim sportom te koji su razlozi neodlaska na otvoreno.Pre-school children's stay outdoors has a positive effect on their health,so it is very important to promote positive attitudes to children from an early age in order to immediately create a positive attitude towards being outdoors,in nature. The second part of the paper is focused on the presentation of the research "Attitudes of parents of pre-school children (3-7 years old) about the importance of being outdoors".208 parents of pre-school children in the Republic of Croatia participated in the research,and the virtual instrument was a questionnaire created using a Google form.The research examined parents' attitudes about children's stay outdoors,how much time children spend outdoors with and without them,whether they play any sports,and what are the reasons for not going outdoors

    Sports tourism in the city of Zagreb

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    Sportski turizam u gradu Zagrebu predstavlja važan segment turističke ponude koji privlači brojne posjetitelje iz cijelog svijeta. Ovaj oblik turizma obuhvaća širok spektar sportskih aktivnosti, događaja i manifestacija koje privlače ljubitelje sporta, rekreativce i profesionalne sportaše. Jedan od najznačajnijih sportskih događaja u Zagrebu je Snow Queen Trophy, poznata skijaška utrka koja se održava na Sljemenu. Ovaj događaj privlači vrhunske skijaše i gledatelje iz cijelog svijeta te doprinosi promociji Zagreba kao zimske sportske destinacije. Croatia Open veslačka regata također ima značajan utjecaj na sportski turizam u Zagrebu, okupljajući veslače i ljubitelje sporta na prekrasnoj rijeci Savi. Zagreb također ima status atletske metropole, s brojnim atletskim događajima poput Hanžekovićevog memorijala koji privlače svjetske atletske zvijezde i gledatelje. World Rally Championship je još jedan važan događaj koji donosi uzbuđenje ljubiteljima automobilizma i privlači međunarodnu publiku u Zagreb. Zagrebačka pirueta i Trofej zagrebačkih pahuljica su tradicionalni zimski sportski događaji koji dodatno obogaćuju turističku ponudu grada. Ovi događaji privlače ljubitelje umjetničkog klizanja i skijanja te promoviraju Zagreb kao destinaciju za zimske sportove. Sportski turizam u Zagrebu ima značajan utjecaj na gospodarstvo grada, potičući potrošnju u ugostiteljskim objektima, trgovinama suvenirima i drugim turističkim uslugama. Također pridonosi promociji grada kao atraktivne destinacije za sport i rekreaciju, što privlači nove posjetitelje i potiče razvoj turizma. U budućnosti se očekuje daljnji razvoj sportskog turizma u Zagrebu kroz diversifikaciju sportskih sadržaja, ulaganje u sportsku infrastrukturu i promociju zdravog načina života. Digitalizacija i održivost će također igrati važnu ulogu u promociji sportskih događaja i privlačenju turista u Zagreb.Sports tourism in the city of Zagreb is an important segment of the tourist offer that attracts numerous visitors from all over the world. This form of tourism encompasses a wide range of sports activities, events and manifestations that attract sports fans, recreational and professional athletes. One of the most important sports events in Zagreb is the Snow Queen Trophy, a famous ski race held in Sljemen. This event attracts top skiers and spectators from all over the world and contributes to the promotion of Zagreb as a winter sports destination. The Croatia Open rowing regatta also has a significant impact on sports tourism in Zagreb, gathering rowers and sports fans on the beautiful river Sava. Zagreb also has the status of an athletic metropolis, with numerous athletic events such as the Hanžeković memorial that attract world athletic stars and spectators. The World Rally Championship is another important event that brings excitement to motoring enthusiasts and attracts an international audience to Zagreb. The Zagreb Pirouette and the Zagreb Snowflakes Trophy are traditional winter sports events that further enrich the tourist offer of the city. These events attract fans of figure skating and skiing and promote Zagreb as a destination for winter sports. Sports tourism in Zagreb has a significant impact on the city's economy, stimulating consumption in catering facilities, souvenir shops and other tourist services. It also contributes to the promotion of the city as an attractive destination for sports and recreation, which attracts new visitors and encourages the development of tourism. In the future, further development of sports tourism in Zagreb is expected through diversification of sports content, investment in sports infrastructure and promotion of a healthy lifestyle. Digitization and sustainability will also play an important role in promoting sports events and attracting tourists to Zagreb

    Evaluation of the image and authenticity of the tourist destination

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    Turizam je masovna pojava današnjice i „novo normalno“ u životima velike većine ljudi. Turistička destinacija je atraktivna lokacija koja turistima koji ju posjećuju nudi mnogobrojne sadržaje za zadovoljenje njihovih potreba i želja. Kako bi određena turistička destinacija ostvarila poslovni uspjeh, trebala bi posvetiti vrijeme razvijanju marketinga, odnosno trebala bi provoditi sve potrebne aktivnosti kako bi ostvarivala konkurentsku prednost u odnosu na druge destinacije te pridobila povjerenje turista što bi se u konačnici odrazilo na imidž destinacije. Turistička destinacija mora konstantno unaprijeđivati promotivne aktivnosti koje provodi kako bi bila u skladu s vremenom u kojem smo danas, današnjom novom brzorazvijajućom tehnologijom i sve zahtjevnijim željama i potrebama potencijalnih turista. Svi čimbenici koji utječu na destinacijski imidž postaju sve važniji jer je konkurencija na međunarodnom turističkom tržištu sve veća. Turistička potražnja je svakom godinom sve veća, a time i konkurencija sve bolja, što zahtjeva pronalazak novih načina privlačenja turista. Prema raznim znanstvenim istraživanjima dokazano je da je upravo imidž destinacije sve bitniji, odnosno, jedan od ključnih čimbenika izbora određene destinacije. Jedna od bitnih komponenti koja utječe na destinacijski imidž jest njena autentičnost bez koje destinacija nema prepoznatljivost između mnogih konkurenata na tržištu. Cilj ovoga rada bio je istražiti imidž i autentičnost destinacije Saalbach-Hinterglemm te utvrditi odgovaraju li marketinška obećanja destinacije stvarnosti. Rezultati dobiveni istraživanjem pokazuju da se u slučaju odabrane turističke destinacije marketinška obećanja i imidž te autentičnost destinacije doista odvijaju onako kako su i predstavljena.Nowadays tourism is a mass phenomenon and the „new normal“ in the lives of the vast majority of people. A tourist destination is an attractive location that offers tourists numerous facilities that are necessary to satisfy the needs and wishes of tourists. For a tourist destination to achieve business success, it is necessary to devote time to developing marketing, i.e. to carry out all the necessary activities to achieve a competitive advantage over other destinations and gain the trust of tourists, which would ultimately be reflected in the image of the destination. A tourist destination must constantly improve the promotional activities that are carried out to be in line with the times we live in today, today’s new rapidly developing technology, and all the more demanding wishes and needs of potential tourists. All factors that influence the destination image are becoming more and more important because the competition in the international tourism market is increasing. Tourist demand is increasing every year, and thus the competition is increasing, which requires finding new ways of attracting tourist destinations. According to various scientific research, it has been proven that the image of the destination is increasingly important, i.e. one of the key factors in the choice of a certain destination. One of the essential components that affect the destination’s image is its authenticity, without which the destination has no recognition among many competitors. This paper aims to investigate the image and authenticity of the destination Saalbach-Hinterglemm and to evaluate whether the marketing promises match the reality when visiting the destination. The results obtained from the research show that in this case the marketing promises, the image of the selected tourist destination, and the authenticity of the destination really take place as they are presented

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