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Japanese Folk Practices and Beliefs
No full textOvaj završni rad bavi se pitanjem folklora u Japanu. Navode se primjeri praksi iz shugenda, planinske narodne religije te vjerovanja i priče o yōkaijima, japanskim duhovima. Pojašnjava se sam pojam folklora i folkloristike s naglaskom na japansku folkloristiku. U ovom području se navodi osnivatelj japanske folkloristike, Yanagita Kunio, o kojemu je riječ u nekoliko poglavlja. Ovim radom žele se predstaviti glavne karakteristike japanskog folklora i proniknuti u psihologiju iza samih folklornih običaja. Stoga kao teme služe duhovi i asketske prakse čiji je cilj postizanje nadnaravnih moći. Rad se na temelju tih primjera fokusira na same osnove folklora koje su ostale nepromijenjene tijekom stoljeća japanske povijesti. I koje su u svojoj biti svjetske, općeljudske, a u Japanu one samo čine jednu regionalnu varijantu. Ujedno su opće ali i pojedinačne te su stoga bitne za razumijevanje ljudskog ponašanja, odnosno same biti čovjeka.This final thesis is about Japanese folklore. It provides examples from shugendō, a mountain based folk religion, and from the beliefs and stories about yōkai, Japanese ghosts. The idea of folklore and folk studies is explained, with a focus on Japanese folk studies. In this field of study, there is a word about the founder of Japanese folk studies, Yanagita Kunio, who is discussed in a couple of chapters. The goal of this thesis is to show the main characteristics of Japanese folklore and to delve in the psychology behind the folk practices. Therefore the themes are ghosts and ascetic practices whose purpose is to attain mystical powers. Through these examples, the thesis focuses on the very basics of folklore that remain unchanged throughout the centuries of Japanese history. They are, in fact, more of an all-world nature, and in Japan they are but a regional variant. At the same time they are universal and individual, therefore they are important for the understanding of human behavior, that is the essence of man
Neurodesign for marketing purposes
No full textSAŽETAK
Neurodizajn je inovativna disciplina koja spaja neuroznanost s dizajnom kako bi se stvorili proizvodi, usluge i marketinške strategije optimizirane za ljudski mozak. Ova interdisciplinarna veza omogućuje bolje razumijevanje načina na koji potrošači percipiraju, obrađuju i pamte informacije, čime se osigurava da marketing postane učinkovitiji i privlačniji. Ključna komponenta neurodizajna je emocionalni angažman, koji potiče duboku povezanost između branda i potrošača, čime se povećava lojalnost i potiče ponovna kupnja. Primjena neurodizajna u marketingu može se vidjeti kroz uspješne strategije brandova kao što su Coca-Cola, Nike i Apple. Ovi brandovi koriste spoznaje neurodizajna kako bi stvorili emocionalne poruke i vizualne elemente koji rezoniraju s potrošačima. Na primjer, Coca-Cola koristi slike sreće i zajedništva, dok Nike inspirira potrošače na aktivnost, a Apple naglašava jednostavnost i inovacije. Ove emocionalne i vizualne strategije omogućuju brandovima da se istaknu na tržištu i ostave trajan dojam na svoje potrošače.
Uz emocionalni angažman, neurodizajn se oslanja na istraživanja percepcije, pažnje i pamćenja, optimizirajući marketinške materijale za poboljšanje angažmana i privlačenja pažnje. Učinkovita upotreba boja, oblika i tipografije može značajno povećati prepoznatljivost i uspješnost marketinških kampanja. Osim toga, digitalni alati omogućuju brendovima brzo testiranje i prilagodbu svojih strategija prema ponašanju potrošača, čime se dodatno poboljšava učinkovitost. Neurodizajn u svrsi marketinga predstavlja ključnu komponentu za uspjeh brandova. Oni koji implementiraju ove strategije mogu ne samo stvoriti snažnu emocionalnu povezanost s potrošačima, već i poboljšati svoje marketinške performanse. S obzirom na dinamično poslovno okruženje i promjenjive trendove, očekuje se da će primjena neurodizajna nastaviti rasti, osiguravajući brendovima konkurentsku prednost u budućnosti.
Ključne riječi: neurodizajn, marketing, emocije, boje, brendSUMMARY
Neurodesign is an innovative discipline that combines neuroscience with design to create products, services, and marketing strategies optimized for the human brain. This interdisciplinary connection facilitates a better understanding of how consumers perceive, process, and remember information, ensuring that marketing becomes more effective and engaging. A key component of neurodesign is emotional engagement, which fosters a deep connection between brands and consumers, thereby increasing loyalty and encouraging repeat purchases. The application of neurodesign in marketing can be seen through the successful strategies of brands like Coca-Cola, Nike, and Apple. These brands leverage insights from neurodesign to create emotional messages and visual elements that resonate with consumers. For instance, Coca-Cola uses imagery of happiness and togetherness, while Nike inspires consumers to be active, and Apple emphasizes simplicity and innovation. These emotional and visual strategies allow brands to stand out in the marketplace and leave a lasting impression on their consumers.
In addition to emotional engagement, neurodesign relies on research into perception, attention, and memory, optimizing marketing materials to enhance engagement and capture attention. Effective use of colors, shapes, and typography can significantly boost the recognition and success of marketing campaigns. Moreover, digital tools enable brands to quickly test and adapt their strategies based on consumer behavior, further enhancing effectiveness. Neurodesign for marketing purposes represents a crucial component for brand success. Those who implement these strategies can not only create a strong emotional connection with consumers but also improve their marketing performance. Given the dynamic business environment and changing trends, the application of neurodesign is expected to continue growing, providing brands with a competitive advantage in the future
Croatia's Protected Intangible Heritage (UNESCO)
No full textOvaj diplomski rad bavi se zaštićenom nematerijalnom kulturnom baštinom Republike Hrvatske koja je pod zaštitom UNESCO-a. Rad opisuje djelovanje UNESCO-a, hrvatsku nematerijalnu kulturnu baštinu te upućuje na važnost očuvanja i promocije nematerijalne baštine, ističući njezinu ulogu u očuvanju kulturnog identiteta i tradicije. Hrvatska ima 19 nematerijalnih kulturnih dobara pod zaštitom UNESCO-a i jedno koje zahtijeva hitnu zaštitu. UNESCO, kao međunarodna organizacija, igra ključnu ulogu u promicanju suradnje među narodima kroz obrazovanje, znanost i kulturu. Organizacija potiče zemlje na zaštitu svoje kulturne baštine, nominaciju te kulturne baštine za uvrštenje na Popis svjetske baštine te pružanje pomoći u njezinoj zaštiti i upravljanju. Rad detaljno opisuje 20 nematerijalnih kulturnih dobara Hrvatske pod zaštitom UNESCO-a, naglašavajući njihovu vrijednost i potrebu za očuvanjem. Također se navode izazovi u očuvanju baštine, uključujući manjak interesa među mladima te potrebu za podizanjem svijesti o važnosti nematerijalne baštine. Kroz rad je namjeravano približiti bogatstvo hrvatske nematerijalne baštine široj javnosti te istaknuti važnost njezinog očuvanja za buduće generacije. Za sam kraj naglašava se potreba za kontinuiranim naporima na lokalnoj, nacionalnoj i međunarodnoj razini, kako bi se osigurala dugoročna zaštita i promocija nematerijalne kulturne baštine Hrvatske.This master thesis deals with the protected intangible cultural heritage of the Republic of Croatia, which is under the protection of UNESCO. The paper describes the work of UNESCO, Croatia's intangible cultural heritage and points to the importance of preserving and promoting intangible heritage, highlighting its role in safeguarding cultural identity and tradition. Croatia has 19 intangible cultural assets under UNESCO protection and one that requires urgent protection. UNESCO, as an international organization, plays a key role in promoting cooperation among nations through education, science and culture. The organization encourages countries to protect their cultural heritage by nominating cultural heritage for inclusion on the World Heritage List, and providing assistance in its protection and management. The paper offers a detailed descriprion of 20 intangible cultural assets of Croatia under the protection of UNESCO, emphasizing their value and the need for preservation. Challenges of safeguarding the heritage are also mentioned, including a lack of interest among younger generation and the need to raise awareness of the importance of intangible heritage. With this thesis, the intention was to bring the wealth of Croatian intangible heritage closer to the general public and highlight the importance of its preservation for future generations. Finally, the necessity for continuous efforts at the local, national and international level is emphasized in order to ensure the long-term protection and promotion of Croatia's intangible cultural heritage
Unemployment in Republic of Croatia
No full textTržište rada odražava ekonomsko i socijalno stanje države, pri čemu je nezaposlenost ključni pokazatelj. Hrvatsko tržište rada suočava se s dugogodišnjim problemima poput niskog radnog vijeka, popularnosti prijevremenog umirovljenja i visoke nezaposlenosti, posebno među mladima i visokoobrazovanima. Ovi izazovi doprinose iseljavanju, demografskim problemima i nezadovoljstvu zajednice. Unatoč raspravama o rješenjima, napredak je ograničen. Potrebne su reforme obrazovnog i mirovinskog sustava, poticanje cjeloživotnog učenja, suradnja javnog i privatnog sektora te bolje upravljanje ljudskim resursima na nacionalnoj razini.The labor market reflects a country's economic and social conditions, with unemployment being a key indicator of economic activity and consumer power. Croatia’s labor market struggles with persistent issues like short working life, early retirement trends, and high unemployment rates, especially among young and highly educated individuals. These challenges contribute to broader economic constraints, social dissatisfaction, emigration, and demographic concerns. Despite prolonged discussions on solutions, tangible progress remains absent. Addressing these issues requires reforms in education and pension systems, improvements in lifelong learning, enhanced oversight, public-private sector collaboration, and better macro-level human resource management
Health tourism in the Republic of Croatia
No full textZdravstveni turizam u Hrvatskoj predstavlja rastući sektor koji spaja medicinske usluge s bogatom turističkom ponudom. Hrvatska, s dugom tradicijom lječilišnog turizma, povoljnim klimatskim uvjetima i prirodnim bogatstvima, postaje sve popularnija destinacija za zdravstvene turiste iz cijelog svijeta dok kvalificirani medicinski stručnjaci, moderna tehnologija i pristupačne cijene čine Hrvatsku atraktivnom destinacijom za zdravstvene turiste
Zdravstveni turizam donosi značajne ekonomske koristi Hrvatskoj. Povećava se broj turističkih dolazaka, raste potrošnja i otvaraju se nova radna mjesta. Osim ekonomskih koristi, zdravstveni turizam ima i društvene prednosti. Povećava se zdravstvena kultura lokalnog stanovništva, poboljšava se infrastruktura i podiže se kvaliteta zdravstvenih usluga.
Potrebno je osigurati ravnotežu između komercijalnih interesa i socijalne komponente zdravstvenog sustava. Važno je da razvoj zdravstvenog turizma ne ugrozi dostupnost zdravstvene skrbi za lokalno stanovništvo. Također, potrebno je kontinuirano ulagati u infrastrukturu, edukaciju kadra i promociju na međunarodnom tržištu.
Zdravstveni turizam u Hrvatskoj ima veliki potencijal za daljnji rast i razvoj. Kvalitetne medicinske usluge, prirodne ljepote i bogata kulturna baština čine Hrvatsku privlačnom destinacijom za zdravstvene turiste. Uz odgovarajuće planiranje i ulaganje, Hrvatska može postati vodeća destinacija za zdravstveni turizam, nudeći cjelovito iskustvo koje spaja liječenje, odmor i rekreacijuHealth tourism in Croatia is a growing sector that combines medical services with a rich tourist offer. Croatia, with its long tradition of medical tourism, favorable climatic conditions and natural resources, is becoming an increasingly popular destination for health tourists from all over the world, while qualified medical professionals, modern technology and affordable prices make Croatia an attractive destination for health tourists
Health tourism brings significant economic benefits to Croatia. The number of tourist arrivals is increasing, consumption is growing and new jobs are being created. In addition to economic benefits, health tourism also has social benefits. The health culture of the local population is increasing, the infrastructure is improving and the quality of health services is being raised.
It is necessary to ensure a balance between commercial interests and the social component of the health care system. It is important that the development of health tourism does not threaten the availability of health care for the local population. Also, it is necessary to continuously invest in infrastructure, staff education and promotion on the international market.
Health tourism in Croatia has great potential for further growth and development. Quality medical services, natural beauty and rich cultural heritage make Croatia an attractive destination for health tourists. With proper planning and investment, Croatia can become a leading destination for health tourism, offering a complete experience that combines treatment, rest and recreation
PulaTechConf2024: 1'st Central and Mediterranean European Conference on New Technologies, Innovations, Society and Development: book of proceedings
No full textThe Central and North European Conference on New Technologies, Society, and Development is held in Croatia, at Juraj Dobrila University of Pula, Faculty of Engineering. This conference provides a key platform for collaboration and innovation across a wide range of scientific disciplines. Designed to bring together scholars and industry professionals, the event advances technological understanding. It offers a dynamic environment for research presentations and discussions, fostering synergy among experts from various fields. The organizing committee is dedicated to ensuring the success of the conference, working closely with academic institutions and international technical organizations
Fall of the Berlin Wall : nemam podnaslov
No full textBerlinski zid
Berlinski zid je sagrađen u ljeto 1961. godine. Zid su izgradile vlasti DDR- a, kako bi zaustavio masovni odlazak građana Istočnog Berlina u naprednu i bogatiju Zapadnu Njemačku. Berlinski zid je nastao u kontekstu Hladnog rata i bio je dugo godina simbol hladnoratovske blokovske podjele europskog kontinenta. Ta podjela je bila ideološka i politička - istočni lager ( komunizam) i zapadni lager ( liberalna demokracija). Takva jedna nova geopolitička karta Europe nastala je dogovorom sila pobjednica na Potsdamskoj konferenciji a to su bile : SAD, Francuska, Velika Britanija i Rusija. Željezna zavjesa popularan je izraz koji se koristio za graničnu liniju koja je dijelila Europu u dva odvojena politička bloka; na jednoj strani bio je blok istočnoeuropskih zemalja na čelu sa Sovjetskim Savezom, a drugi su blok predstavljale zapadnoeuropske zemlje te Grčka i nepristrana Jugoslavija koje su bile u interesnoj sferi Sjedinjenih Američkih Država. Željezna zavjesa pojavila se gotovo odmah po završetku Drugoga svjetskog rata i trajala je sve do kraja hladnog rata koji je završio 1990. Berlinski zid je stajao u Berlinu sve do 11. studenog 1989. kada su ga stanovnici istočnog Berlina srušili. Glavni krivac za rušenje Berlinskog zida je Gorbačov. Njegova Perestrojka i Glasnost su bile glavni okidač promjena u istočnonjemačkom režimu, a vlast se u DDR-u mijenjala „odozdo“. Tisak iz Jugoslavije je izvještavao na dnevnoj bazi o tim promjenama i narodnim mirnim revolucijama koje su zahvatile Europu potkraj 20-od stoljeća. Glazba i film su također imali veliko nadahnuće u Berlinskom zidu. Bend Scorpions i njihova pjesma Vjetar promjene je označio rušenje komunizma i kraj jedne ere i Hladnog rata u Europi. „Wind of Change" je 1990-ih ušla na top-liste širom Evrope i SAD. Postala je i svojevrsna muzička podloga mirne revolucije koja je dovela do raspada SSSR. Skorpionse je u Kremlju primio Mihail Gorbačov, predsjednik SSSR i kreator Perestrojke. Također, bend je u Poljskoj dobio mirovnu nagraduThe Berlin Wall
The Berlin Wall was built in the summer of 1961. The wall was built by the GDR authorities in order to stop the mass departure of citizens of East Berlin to the advanced and wealthier West Germany. The Berlin Wall was created in the context of the Cold War and was for many years a symbol of the Cold War bloc division of the European continent. That division was ideological and political - the eastern camp (communism) and the western camp (liberal democracy). Such a new geopolitical map of Europe was created by the agreement of the winning powers at the Potsdam Conference, which were: USA, France, Great Britain and Russia. The Iron Curtain is a popular term used for the boundary line that divided Europe into two separate political blocs; on one side was the bloc of Eastern European countries led by the Soviet Union, and the other bloc was represented by Western European countries and Greece and impartial Yugoslavia, which were in the sphere of interest of the United States of America. The Iron Curtain appeared almost immediately after the end of World War II and lasted until the end of the Cold War, which ended in 1990. The Berlin Wall stood in Berlin until November 11, 1989, when the residents of East Berlin tore it down. The main culprit for the demolition of the Berlin Wall is Gorbachev. His Perestroika and Glasnost were the main trigger of changes in the East German regime, and the government in the GDR changed "from below". The press from Yugoslavia reported on a daily basis about these changes and the people's peaceful revolutions that swept Europe at the end of the 20th century. Music and film also had great inspiration in the Berlin Wall. The band Scorpions and their song Wind of Change marked the fall of communism and the end of an era and the Cold War in Europe. In the 1990s, "Wind of Change" entered the charts throughout Europe and the USA. It also became a kind of musical background for the peaceful revolution that led to the collapse of the USSR. Skorpions were received in the Kremlin by Mikhail Gorbachev, the president of the USSR and the creator of Perestroika. Also, the band received a peace prize in Polan
LaTeX system for typesetting of scientific manuscripts
No full textLaTeX je besplatan alat za pripremu dokumenata koji se često koristi u znanstvenim
krugovima. Sam brine o dizajnu dok se korisnik može fokusirati na sami sadržaj. Jedna
od glavnih prednosti je rad s matematičkim izrazima. LaTeX je baziran na TeX sustavu
za slaganje teksta, a omogućuje jednostavnije korištenje za korisnike.
Ima ugrađene naredbe koje započinju s backslash-om. Matematički izrazi se pišu unutar
znaka signs, or by using align environment that aligns mathematical expressions one
below the other. It has lot of commands for mathematical symbols. Command
\includegraphics is used to add pictures.
Overleaf is an online platform for creating and writing LaTeX documents. It has a feature
that allows multiple users to work on a single document, along with lot of other features
Terenska nastava Glazbene kulture u primarnom obrazovanju
No full textRadi pronalaska rješenja u pedagoškoj praksi i potrebom za suvremenijom i
učinkovitijom nastavom, u radu je objašnjen značaj terenske nastave.
Kroz rad se objašnjava i utjecaj glazbe na emocionalno raspoloženje učenika koje u
sklopu sa iskustvenim doživljajem kreira inovativno rješenje za razbijanje averzije
prema klasičnoj glazbi i stvaranje korisničkog iskustva na temelju kojeg se u kasnijoj
dobi stvara bolji i kvalitetniji svijet. U radu je provedeno i istraživanje o zastupljenosti
provođenja terenske nastave u osnovnim školama Republike Hrvatske, prema čijim
rezultatima možemo zaključiti da se terenska nastava ne provodi u dovoljnoj mjeri.In order to find a solution in pedagogical practice and the need for modern and effective
teaching, the importance of field teaching is explained in the paper. The paper also
explains the influence of music on the emotional mood of students, which, in
conjunction with the experiental experience, creates an innovative solution for breaking
the aversion to classical music and creating a user experience based on which a better
world is created later in life. The paper also carried out research on the prevalence of
field teaching in elementary schools in the Republic of Croatia. According to results we
can conclude that field teaching is not carried out to a sufficient extent
The European regulatory framework for Fintech: lessons from the Wirecard case
No full textFintech sektor donosi brojne inovacije, ali i specifične rizike, uključujući nedostatke u unutarnjim kontrolama tvrtki, kompleksnost tehnologije i financijskih aranžmana te potencijalne pravne praznine u regulaciji.
Slučaj Wirecarda, jedne od europskih Fintech kompanija, opisuje nam propast naizgled obećavajuće Fintech tvrtke uslijed brojnih problema u njenom korporativnom upravljanju, kao što su slabe interne kontrole, nepotpuna revizija i manjak transparentnosti u financijskim izvještajima. Ova propast istaknula je potrebu za strožim regulatornim nadzorom, jasnim revizijskim praksama i unaprjeđenjem transparentnosti u financijskim izvještajima, a služi i kao podsjetnik regulatorima da moraju biti agilniji u praćenju dinamike financijskih inovacija u Fintech sektoru.
Jedna od važnijih lekcija ovog slučaja jest kreiranje regulatornih rješenja primjerenih inovacijama u Fintechu, čiji bi fokus trebao biti na zaštiti korisnika Fintech usluga, ali i investitora u sektoru. Također, Wirecard slučaj ističe nam važnost internih kontrola, revizije i transparentnosti kao okosnica javnog povjerenja u financijski sektor i održivijeg razvoja Fintech industrije u Europi.The Fintech sector brings numerous innovations, but also specific risks, including shortcomings in the internal controls of companies, the complexity of technology and financial arrangements, and potential legal gaps in regulation.
The case of Wirecard, one of the European Fintech companies, describes the collapse of a seemingly promising Fintech company due to numerous problems in its corporate governance, such as weak internal controls, incomplete auditing and lack of transparency in financial statements. This failure highlighted the need for stricter regulatory oversight, clear audit practices and improved transparency in financial statements, and serves as a reminder to regulators that they need to be more agile in monitoring the dynamics of financial innovation in the Fintech sector.
One of the more important lessons of this case is the importance of creating regulatory solutions appropriate to innovations in Fintech, the focus of which should be on protecting users of Fintech services, as well as investors in the sector. Also, the Wirecard case highlights the significance of internal controls, auditing and transparency as the backbone of public trust in the financial sector and more sustainable development of the Fintech industry in Europe