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Strategic analysis of Atlantic group
No full textU radu su analizirani pojmovi strateški menadžment i strateški marketing plan, te je detaljno opisan proces strateškog marketing plana, tj. strateška analiza Atlantic grupe.
Strateška analiza predstavlja preduvjet i nužan analitički osmišljen proces prikupljanja i analize podataka o vanjskom i unutrašnjem poslovnom okruženju. Strateška analiza je važan dio izrade strateškog marketing plana. Vrlo je važno odgovoriti na tri strateška pitanja: gdje se nalazimo, kuda i kamo idemo? Svrha analize je ocijeniti konkurentsku poziciju kompanije. Važno je graditi zajedničko razumijevanje gdje se kompanija nalazi, spoznati privlačnost poslovanja područja, te eventualne prijetnje i mogućnosti.
Teorijska analiza pokazala je da su sve aktivnosti i procesi neophodni za razvoj strateškog marketing plana.
Istraživanjem strateškog marketing plana Atlantic grupe dokazano je da je kvalitetan marketing plan nužna dimenzija koja određuje uspjeh na konkurentskom tržištu.
Rezultati analize ukazuju da se uspješni strateški marketinški planovi i odgovarajuće strategije marketinga razvijaju u skladu s postavljenim ciljevima i misijom poduzeća.The paper analyzes the concepts of strategic management and strategic marketing plan, and a detailed description of the strategic marketing plan, ie. strategic analysis of Atlantic Group.
Strategic analysis is a prerequisite and necessary analytical process designed to collect and analyze data on external and internal business environment. Strategic analysis is an important part of developing a strategic marketing plan. It is very important to address three strategic questions: Where are we, where are you and where are we going? The purpose of the analysis was to evaluate the competitive position of the company. It is important to build a common understanding of where the company is, to know the attraction of business areas, and possible threats and opportunities.
Theoretical analysis showed that all activities and processes necessary to develop a strategic marketing plan.
The study of strategic marketing plan for Atlanta group has proven that quality marketing plan necessary dimension that determines success in a competitive market.
Results of the analysis indicate that the successful strategic marketing plans and develop appropriate marketing strategies in line with the goals and mission of the compan
Innovative organizations - the basis of new era
No full textZnanje kao ekonomski resurs postao je uvjet ekonomskog rasta i razvoja. Zemlja, rad i kapital zamijenjeni su razvijenom informacijsko-komunikacijskom tehnologijom, znanjem, idejama i inovacijama.
U radu se obrađuju elementi nastajanja uspješne inovativne organizacije i njezina svrha u novoj ekonomiji. Razmat će se značajke poslovanja u novoj ekonomiji te inovativna organizacijska kultura koja uvelike utječe na uspjeh poduzeća.
Svrha ovog rada je značaj inovacija u suvremenom poslovanju.Knowledge as an economic resource has become a prerequisite for economic growth and development. Land, labor and capital have been replaced by developed information and communication technology, knowledge, ideas and innovations.
This article discusses the elements of the emergence of successful innovative organization and its purpose in the new economy. This paper will examine the features of business in the new economy, as well as the innovative organizational culture which greatly influences the success of the company.
The aim of this paper is to outline the importance of innovation in modern business
Measurement and control of characteristic dimensions in the preparation of staples
No full textU radu je opisan postupak proizvodnje klamerica. Uređajima kojima je mjereno temeljno su analizirane njihove karakteristike i dijelovi. Mjerenja su vršena pomoću mjernog mikroskopa, pomičnog mjerila i mikrometra. Zadatak je bio izmjeriti karakteristične dimenzije klamerica, dobivene podatke upisati u Excel tablicu, zatim analizirati podatke za svaku od klamerica te obratiti pozornost na količinu škarta što je predstavljala najveći problem u proizvodnji. Teorijski dio sadržava početke mjerenja u povijest, karakteristike mjernih uređaja i postupke pri mjerenju i korištenju mjernih uređaja. Eksperimentalnim mjerenjima su utvrđena određena odstupanja prilikom perioda tokom kojeg su mjereni uzorci. Zbog lakšeg očitavanja i razumijevanja statističkih podataka izrađeni su grafički prikazi. Rezultati mjerenja pokazuje da je dosta vremena potrebno za korigiranje stroja. Najbolja solucija bila bi da svaki stroj proizvodi jednu vrstu klamerice što nažalost nije moguće zbog nedostatka strojeva.The paper describes the process of production of staples. Devices which is measured by thoroughly analyzed their characteristics and components. The measurements were made using a measuring microscope, floating gauges and micrometers. The task was to measure the characteristic dimensions of the stapler, the obtained data entered in the Excel spreadsheet, then analyze the data for each of the stapler, and pay attention to the amount of waste which represented the biggest problem in the production. The theoretical part contains the beginnings of measurement in history, characteristics of measuring devices and procedures in measuring and using measuring devices. Experimental measurements have found certain variations in the period during which the measured samples. For ease of reading and understanding of statistics are made graphical representations. The measurement results show that the considerable time needed to correct the machine. The best solution would be that each machine produces one type of staples which, unfortunately, is not possible due to lack of equipment
The pneumatic seed drill sowing
No full textTema ovoga rada bila je opisati princip rada i sjetve sa pneumatskom sijaĉicom koja radi uz pod tlak odnosno usisavanje zraka. U radu je opisana razlika izmeĊu mehaniĉkih i pneumatskih sijaĉica gdje je velika paţnja pridodana opisivanju rada pneumatske sijaĉice. Iz svega se moţe zakljuĉiti da se pod tlaĉnim sustavom uvelike poboljšala kvaliteta sjetve ne samo jedne vrste nego više kultura što ovoj sijaĉici daje status univerzalne. Sve više ima pneumatskih sijaĉica tvornice OLT na podruĉju Republike Hrvatske što zasigurno doprinosi i samom opstanku tvornice i poljoprivrede. Pneumatska sijaĉica je sigurna i jednostavna za korištenje.The topic of this study was to describe the principle of working and seeding with pneumatic seed drill. The working mechanism is based on negative pressure (air intake). The study describes a difference in between mechanical and pneumatic seed drill and the emphasis was put on pneumatic seed drill mechanism. To sum up, pneumatic mechanism provides higher quality of sowing of not just only one than a lots of crops (cultivated plants). That is why this pneumatic seed drill becomes universal. Nowadays in Croatia, there are more and more pneumatic seed drill made by OLT company and for sure that results with supporting and growth of OLT company also with upgrading of the Croatian agriculture. Pneumatic seed drill is the safe and simple to use
Influence of five Porter force on small business development
No full textMala poduzeća imaju brojne prednosti na tržištu, ali nestabilna ekonomska okolina rezultira negativnom politikom u smislu njihovog osnivanja. Još uvijek su nedovoljna ulaganja u proizvodnju malih poduzeća te ona posluju negativno. Zbog toga su nekonkurentna na tržištu te je potrebno izraditi poslovnu strategiju koja kreće od pet Porterovih sila koje imaju direktan utjecaj na poslovanje.Small companies have many advantages in the market, but the unstable economic environment results with a negative politics in terms of their establishing. There are still insufficient investments in the production of small enterprises, so they operate negatively. That is why they are non-competitive in the market and therefore it is necessary to create a business strategy, which starts with Porter's Five Forces that have direct impact on business
Analysis model and offers of Internet banking in three Croatian banks
No full textPredmet istraživanja ovog rada je internet bankarstvo. Internet bankarstvo ili e-banking je usluga banaka koja omogućava korisnicima izravno i osobno obavljanje i pregled svih njegovih stanja i financijskih transakcija posredstvom interneta. U ovom radu obrađena je mlada djelatnost koja bilježi sve veči rast, od svog nastanka do danas.
Rad se sastoji od četiri djela. U prvom dijelu postavljamo hipoteze koje ćemo kasnije dokzati. Drugi i treči dio rada odnosi se na teorijsku obradu teme dok je u četvrtom napravljeno vlastito istraživanje i razmatranje nekih dostupnih podataka.
U radu se analiziraju ponude i modeli internet bankarstva u razdoblju od 2011. godine do 2014. godine, sigurnosne postavke, naknade za ugovaranje usluga i naknade za transakcije obavljene putem internet bankarstva, te broj korisnika internet bankarstva u tri hrvatske banke.
Zadatak je usporedbom podataka iz tri banke dokazati razlike u uslugama i naknadama internet bankarstva odabranih banaka, te prikazati porast korisnika tijekom godina.The subject of this work is internet banking. E-banking or internet banking is bank service that allows the user personally and directly perform and review of financial transactions and balances through the Internet. Treated relatively young industry that has experienced extreme growth since its foundation until today.
The paper consists of four parts. In the first part we determine hypothesis which we will later prove. Second and third part of the paper deals with the theoretical processing threads and in the fourth part I did my own research and review of some available information.
This paper analyzes the offer and models of Internet banking in the period from 2011 to 2014, security settings, compensation for contracting services and compensation for transactions made by internet banking, and the number of internet banking users in three Croatian banks.
The task of comparing data from three banks demonstrate differences in services and online banking fees of selected banks, and show an increase in users over the years
Strategic analysis in the case of the municipality Velika
No full textU radu je analizirana teorija strategije i strateška analiza na primjeru Općine Velika.
Zadatak je analizirati strategiju Općine Velika na dosadašnjem i budućem primjeru poslovanja Općine. Analizirana će biti strategija Općine kroz nadležnosti općine, financijsku strukturu, ulaganja, Swot analizu, viziju, dugoročne i prioritetne ciljeve.
Rezultati analize ukazuju kakva je strategija najpovoljnija za Općinu Velika.This paper analyzed the theory of strategy and the strategic analysis on the example of Velika municipality.
The task is supposed to analyze the strategy of Velika municipality on the current and future business case of the municipality. Will be analyzed the strategies of the municipality, the jurisdiction of the municipality , financial structure , investment , SWOT analysis , vision , long-term and priority objectives.
Results of the analysis indicate what strategy is most suitable for the Velika municipality
The process of generating ideas for new product
No full textCilj ovoga završnog rada je objasniti razvoj novoga proizvoda od procesa generiranja ideje, pa do samoga stvaranja proizvoda za tržište. Slobodno se može reći da je tržište jako veliko i da svaki proizvod će naći svoga kupca, ali poduzeće mora donijeti odluku koji će se proizvod razviti, te ga lansirati na samo tržište. Cilj poduzeća je da razvije novi proizvod, te da taj proizvod bude plasiran na tržište i da privuče što veći broj kupaca i donese profit samome poduzeću. Budući da poduzeće želi razviti novi proizvod prvo što mora napraviti je definirati proizvod, odnosno mora imati ideju za novi proizvod. Proces razvoja novoga proizvoda, odnosno početna ideja prolazi kroz određene faze, a to su: generiranje ideje, ispitivanje i selekcija ideje, razvoj i testiranje koncepcije, razvoj marketinške strategije, poslovna analiza, razvoj proizvoda, testiranje tržišta i komercijalizacija. Ideje se postepeno odbacuju ili oblikuju za novi proizvod kroz ove faza, koje su opisane u poglavlju dva.
Stvaranje i lansiranja novoga proizvoda za svako poduzeće znači početak od same nule, odnosno treba se razviti sama ideja da bi se stvorio novi proizvod. Pa tako stručnjak Andy Green opisuje proces stvaranja kreativnih ideja, koje su opisane u trećem poglavlju.
Za generiranje ideje nužna je kreativnost, pa zbog toga poduzeće ima mogućnosti da izabere tehniku kreativnosti koja smatra da je najbolja za njihov način rada. Postoje različite tehnike kreativnosti, a neke od njih su: brainstorming, fokus grupa, ankete studija slučaja, navođenje kreativnosti, odbor za kupce, jedan dan s kupcima, analiza inventure problema, metoda 6-3-5, Delphi metoda, te druge tehnike, koje su opisane u poglavlju četiri.The aim of this final paper is to explain the development of new products from the process of generating ideas, but to the very creation of products for market. It is safe to say that the market is very big and that each product will find its buyer, but the company has to make a decision that will develop the product and launch it to the market alone. The company's objective is to develop a new product, and that product is placed on the market and to attract as many customers and make a profit company itself. Because the company wants to develop a new product, the first thing you must do is to define the product, and must have an idea for a new product. The process of developing a new product or the initial idea goes through certain stages, namely: the generation of ideas, trial and selection of ideas, development and testing of concepts, development of marketing strategies, business analysis, product development, market testing and commercialization. The ideas are gradually discarded or new shape of the product through the stages, which are described in chapter two.
The creation and launch of new products for each company means start from scratch themselves or should develop its own ideas to create a new product. So expert Andy Green describes the process of creation of creative ideas, which are described in the third chapter.
To generate ideas is necessary creativity, which is why the company has the ability to choose the technique that creativity is considered to be the best for their operation. There are different techniques of creativity, and some of them are: brainstorming, focus groups, surveys, case studies, and reference to creativity, Committee for the customers, a day with customers, analysis of inventory problems, 6-3-5 method, Delphi method, and other techniques, which are described in chapter four
Characterisation of materials for production the drum of a steam boiler
No full textU ovom radu navedena je podjela tehničkih materijala i konstrukcijskih čelika, a čelici za rad pri povišenim i visokim temperaturama detaljno su opisani. Opisana su svojstva materijala za rad pri povišenim i visokim temperaturama. Navedeni su njihov kemijski sastav, mehanička svojstva, parametri toplinske obrade i primjena.
U praktičnom djelu rada opisani su osnovni dijelovi bubnja parnog kotla. Analizirani su materijali koji se koriste za izradu dijelova parnog bubnja. Opisan je položaj parnog bubnja u jednom kotlovskom postrojenju te tipovi priključaka parnog bubnja. Ukratko je opisana toplinska obrada pri zavarivanju priključaka na bubanj parnog kotla.In this paper the division of technical materials and structural steels is listed and the steels for operation at elevated and high temperatures are described in detail. The properties of the materials for operation at elevated and high temperatures are described. Their chemical composition, mechanical properties, heat treatment parameters and application are listed.
In the practical part of the paper, the basic parts of the drum of a steam boiler are described. The materials used for producing parts of the steam drum are analysed. The position of the steam drum in a boiler plant is described as well as the types of drum connections with other parts of the steam boiler. The heat treatment at the welding connections to the drum of the steam boiler is briefly describe
Enterpreneurial venture - Sports center
No full textPoduzetnički pothvat je spoj dobre poduzetničke ideje u obličju poslovne prigode i dostatna kapitala. Poduzetnik ima ili pribavlja ideju koju drži dobrom poslovnom prigodom, ulaže vlastiti ili pozajmljeni novac (investira), nabavlja stalna i obrtna sredstva, zapošljava ljude, organizira i vodi biznis te obavlja još mnoštvo poslova s nakanom ostvarenja svoje poduzetničke vizije, misije i ciljeva.
Poduzetnički pothvat sastoji se od više faza, što ćemo objasniti u prvom dijelu ovoga rada. Drugi dio pokazuje donošenje odluke, odnosno vrednovanje ideja za jedan poduzetnički pothvat. Poduzetnički pothvat je kompleksan i provodi se kroz duže vrijeme, a ovim radom je prikazan sami početak razvijanja ideje.Entrepreneurial venture is a combination of good business ideas in the face of business opportunities and sufficient capital. The entrepreneur has or obtains an idea held by a good business opportunity, investing own or borrowed money (to invest), supplies a constant and current assets, employ people, organizes and manages the business and performs a host of additional activities with the intention of achieving their entrepreneurial vision, mission and goals.
Entrepreneurial project consists of several stages, which will be explained in the first part of this paper. The second part shows the decision and evaluating ideas for the entrepreneurial venture. Entrepreneurial venture is complex and is carried out for a long time, and this work has shown the very beginning of the development of ideas