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The role and influence of child targeted marketing on children's behaviour
No full textMarketing i oglašavanje dio su naše svakodnevnice. Mnogi stručnjaci se koriste različitim tehnikama kako bi privukli svoje kupce. U posljednje vrijeme marketing je sve više usmjeren prema djeci kao sadašnjim i budućim potrošačima.
Velike i moćne tvrtke sve više novca ulažu u istraživanje kako oglašavanje okrenuti prema djeci, koje su njihove želje te kako im prodati svoje proizvode. Djeca već od malih nogu postaju potrošači i znaju što trebaju, utječu na roditelje pri kupnji, razlikuju brandove i ponašaju se kao odrasli jer im se daje sva sloboda i moć pri odlučivanju što i kako kupovati.Marketing and advertising are a part of our everyday life. Many experts use various techniques in order to attract their customers. Marketing has recently become more and more oriented towards children who are both present and future consumers.
Big and powerful companies have started investing more money in researches on children's needs, ways to make advertising child oriented and strategies which will help companies sell their products to children. Children become consumers from an early age. Moreover, they become aware of their own needs and thus influence their parents' shopping decisions. Children also differentiate between various brands and behave older than theit actual age because they are given freedom of choice and deciding on what and how to buy
The role of small enterprises for the economy of Croatian
No full textPredmet ovoga završnog rada je uloga i značaj malih poduzeća za gospodarstvo Republike Hrvatske. U radu je bitno istaknuti činjenice o pojmu malih poduzeća, njihovom financiranju općenito, u krizi i sa problemom pristupanja vanjskim izvorima financiranja. Nadalje, bitno je analizirati mala poduzeća u Republici Hrvatskoj, njihovu budućnost i potporu. Zadatak je istražiti ulogu i značaj malih poduzeća za gospodarstvo RH, unutar čega se govori o ocjeni stupnja razvijenosti, strategiji razvoja do 2020. godine i strukturi gospodarstva.The subject of this final paper is the role and importance of small businesses for the Croatian economy. The work is important to emphasize the fact of the concept of small businesses, their financing in general, is in crisis and the problem of accession to external sources of financing. Furthermore, it is important to analyze the small businesses in the Republic of Croatia, their future and support. The task is to explore the role and importance of small business to the economy of Croatia, within which it comes to assessing the level of development, the development strategy until 2020 and the structure of the economy
Challenges and opportunities of entrepreneurship in the Republic of Croatia
No full textU radu je analizirano poduzetništvo u Republici Hrvatskoj, te prilike i izazovi s kojima se susreću poduzetnici u svojemu djelovanju. Po dosadašnjim istraživanjima, zadnjih godina su se dogodile značajne promjene u poduzetništvu na koje poduzetnici moraju reagirati kako bi uspješno poslovali.
Zadatkom je trebalo analizirati pojmovno određenje poduzetništva, pojam poduzetnika i ključne osobine uspješnih poduzetnika, zatim funkcije poduzetništva te poduzeće i poduzetničko okruženje. Analizirali su se i izazovi poduzetništva u 21. stoljeću, te na kraju i poduzetništvo u Republici Hrvatskoj .
Teorijska analiza je pokazala da se u poduzetništvo u Republici Hrvatskoj našlo u teškom položaju zbog krize, ali da postoje i poduzeća koja su se na uspješan način obranila od recesije i uspjela pozitivno poslovati.The paper analyzes the entrepreneurship in the Republic of Croatia and the opportunities and challenges faced by entrepreneurs in their activities. Following previous research, in recent years has seen significant changes in business that entrepreneurs have to react in order to successfully do business.
The task is supposed to analyze the conceptual definition of entrepreneurship, the concept of the entrepreneur and the key characteristics of succesful entrepreneurs, then the function of entrepreneurship and enterprise and entrepreneurial environment. Analayzed si challenges and entrepreneurship in the 21st century, and in the end, and entrepreneurship in the Republic of Croatia.
Theoretical analysis showed that the enterprises in the Republic of Croatia found itself in a difficult situation due to the crisis, but that there are also companies that are on the successful way to fend off recession and managed a profit
The growth strategy on the example of Samsung
No full textU radu su analizirane strategije rasta koje je tvrtka Samsung zacrtala i ostvarila, a koje su joj pomogle napredovati i ostvarivati zapažene rezultate dugi niz godina. Definira se povijest ove tvrtke i svi značajni napredci, od prećenja trendova do inoviranja i postavljanja trendova na tržište.
Prvi dio rada bazira se na poslovnim strategijama, tj. strategijama koje definiraju proizvodnju, prodaju, plasiranje proizvoda na tržište, kvalitetan marketing te dostupnost i prepoznatljivost Samsung proizvoda.
Drugi dio rada usmjeren je sadašnjosti ove tvrtke, te je stoga obrađen jedan od najpopularnijih pametnih telefona današnjice. Kroz ovaj proizvod analiziraju se sva dostignuća ove tvrtke i izrađuje se analiza proizvoda kroz određene smjernice.
Završetak ovoga rada bazira se na vlastitom istraživanju javnog mnijenja o samoj tvrtci, ali i o proizvodima na tržištu. Također, očekuju se rezultati odabira najboljeg pametnog telefona s potpisom tvrtke Samsung.This paper analyzes the strategies that the company Samsung has set and achieved, and that helped her thrive and achieve outstanding results for many years .
We define the history of the company and all significant advances , from overpriced trends to innovation and setting trends in the market .
The first part of the work is based on business strategies , ie . The strategies that define the production , sale , marketing of products , quality marketing and the availability and visibility of Samsung products .
The second part focuses present this company , and is therefore treated one of the most popular smartphone today . Through this product analyzed all the achievements of the company and makes the analysis of the product through specific guidelines .
Completion of this work is based on my own research, public opinion about the company , but also products on the market . Also, the expected results of choosing the best smartphone with Samsung's signature
Nokia - the emergence, rise and fall
No full textU radu se obrađuje tema nastanka, uspona i pada Nokia mobilnih uređaja kao jednih od novih proizvoda u tadašnje vrijeme. U jednoj od cjelina ovoga rada opisuje se sam pojam novoga proizvoda i faze kroz koje novi proizvod prolazi dok ne dođe na tržište i ne izazove konkurentnost.
U poglavlju Nokia – nastanak i razvoj opisuje se povijesni razvoj Nokia-e kroz godine, te na koji način se Nokia probijala na tržište.
U poglavlju Uspon obrađena je tematika E – poslovanja, gdje se navode određeni modeli mobilnih uređaja s kojima Nokia postiže uspjeh na tržištu, a koji su ujedno povezani s uporabom elektroničkih medija.
Jasno je vidljivo da uporaba mobilnih uređaja i E – poslovanja ima veliku ulogu u suvremenom načinu života, te da povećava kvalitetu poslovanja na način da se svakodnevno tehnologija mijenja i proizvođači zadovoljavaju potrebe svojih korisnika, što im je cilj.In this paper we are proccesing the subject metter of origin, rise, and fall of Nokia mobile devices as one of the new products at that time. One part of this paper describes the term of new product it self and phases trought which new product goes until it comes on market and cause competitiveness. Chapter „Nokia – origin and developement“ describes historical developement of Nokia through years and the way that Nokia was beaking into the market.
In chapter „Rise“, e-business theme was processed where specific models of mobile phones with Nokia achieved successon the market are presented and which ones are connected with usage of electronic media. It is clearly visible that usage of mobile devices and e-business has great role in modern way of life and that it makes quality of business bigger in the way that technology changes every day and manufacturers meet the needs of their customers, which is their goal
Analysis of cash loans in the case three croatian bank
No full textU radu su analizirani pojedini kriteriji koji su bitni za utvrđivanje razlika između gotovinskih kredita u tri banke koje posluju u Republici Hrvatskoj, Privrednoj banci Zagreb d.d., Erste Bank d.d. i KentBank d.d. U radu je trebalo analizirati ponudu gotovinskih kredita na osnovi sljedećih kriterija: iznos gotovinskih kredita, rok otplate, visina kamatne stope, anuiteti otplate, visina naknade za obradu kreditnih zahtjeva, isplate i instrumenti osiguranja. Teorijskom analizom utvrđene su osnovne posebnosti banaka unutar bankarskog sektora, dok je praktičnom analizom dobiven uvid u sve kriterije koji su bili predmetom razmatranja u području gotovinskih kredita. Rezultati provedene analize ukazuju da svaka od tri izučavane banke, Privredna banka Zagreb d.d., Erste Bank d.d. i KentBank d.d. imaju različitu ponudu gotovinskih kredita, te svaka osoba koja razmišlja o uzimanju ove vrste kredita trebala bi se prvo raspitati o najpovoljnijim uvjetima jer kao što je vidljivo i na primjeru ove tri banke postoje određene razlike.The paper analyzes some criteria that are important for determining the difference between the cash loans to three banks operating in the Republic of Croatia, Privredna banka Zagreb, Erste Bank and KentBank dd The task is supposed to analyze the offer of cash loans on the basis of the following criteria: the amount of cash loans, the repayment period, the interest rate, annuity payments, the fee for processing loan applications, payments and collateral. Theoretical analysis revealed the basic peculiarities of banks within the banking sector, while the practical analysis gave an insight into all the criteria that have been the subject of discussion in the area of cash loans. Results of the analysis indicate that each of the three studied bank, Privredna banka Zagreb, Erste Bank and KentBank dd have a different offer cash loans, and any person who is thinking about taking this type of loan should first inquire about the most favorable conditions because as seen in the example of these three banks have some differences
Emotional intelligence in business
No full textEmocionalna inteligencija je sposobnost prepoznavanja vlastitih osjećaja i osjećaja drugih ljudi, motiviranje sebe i vješto upravljanje emocijama u sebi i svojim odnosima. Emocionalna inteligencija sastoji se od četiri osnovne vještine koje pripadaju u dvije primarne kompetencije: osobnu i društvenu kompetenciju. Sposobnosti upravljanja emocijama i otvorenosti prema njima, omogućuju pojedincu lakšu prilagodbu u različitim situacijama i u međuljudskim odnosima.
Cilj ovog rada bio je pobliže istražiti kako emocije utječu na kvalitetu rada pojedinaca, skupina i organizacija, što za organizaciju znači biti emocionalno inteligentnom, te kako takvo postupanje pomaže u poslovnom uspjehu.Emotional intelligence refers to the ability to recognize our own feelings and the feelings of others, to motivate ourselves and manage our own emotions and manage relationships. Emotional intelligence consists of four basic skills that belong to the two primary competencies: personal and social competence. Ability to manage emotions and openness to them, enable individual easier adaptation to different situations and relationships.
The aim of this study was to more closely examine how emotions affect the quality of work of individuals, groups and organizations, as the organization is to be emotionally intelligent, and how such action helps to business success
Making sand cores
No full textU radu je opisan princip izrade jednokratnih pješčanih jezgri, vrste jezgri i njihova primjena. Radom je obuhvaćen tehnološki opis izrade jednokratnih jezgri postupcima: cold box, hot box, hardox SO2, školjkaste jezgre, postupak CO2, uljna jezgra, no bake i ester silikatni postupak.
Izrada pješčanih jezgri podrazumijeva spajanje veziva i određene vrste pijeska, a uz tehnološki opis izrade jezgri opisane su i vrste pijeska.The paper describes the principle of making sand cores, core types and their applications. Technical process of making sand cores by methods: cold box, hot box, hardbox SO2, shell core process CO2, oil core, no bake and ester silicate methods is also describes.
Making sand cores includes mixture of binders and certain types of sand, except technical description of making sand cores, the various types of sand it is also described
Biotic and abiotic factors in protected areas
No full textBiotski činitelji proizlaze iz životnih procesa, odnosno uzajamnih odnosa među organizmima. Patogeni biotski činitelji uzrokuju bolesti organizma, pri čemu najveće štete u zaštićenim prostorima čine patogene gljivice, nematode i bakterije koje parazitiraju na različitim biljnim vrstama i lako prelaze s jednog na drugog domaćina. Bolesti nadzemnih organa su plamenjača rajčice, pepelnica, baršunasta plijesan te bijela trulež. Kada je riječ o bolestima korijena i prizemnog dijela stapke navodi se gangrena korjenova vrata. Jednako tako, pod bolestima ukrasnog bilja podrazumijeva se bakterijska pjegavost i palež, hrđa pelargonija te siva plijesan. Herbivori, odnosno životinje koje su anatomski i fiziološki prilagođene na ishranu biljnim materijalom su štetni za povrće i cvijeće u zaštićenim prostorima. Riječ je o štitastom moljcu, kalifornijskom tripsu, gusjenici lisnih sovica, hrđastoj grinji rajčice te šampinjonskoj mušici. Pod abiotskim činiteljima podrazumijevaju se svi neživi fizikalni i kemijski utjecaji iz okoliša u skladu s čim se posebna pažnja pridaje temperaturi, svjetlosti i vodi.Biotic factors result from life processes, and interrelationships between organisms. Pathogens biotic factors cause disease organism, with the greatest damage in the protected areas are pathogenic fungi, nematodes and bacteria that are parasites of different species and can easily move from one host to another. Diseases overhead organs are downy tomatoes, powdery mildew, velvety mold and white rot. When it comes to diseases roots and ground floor of the stalks there is gangrene of root neck. Similarly, the diseases of ornamental plants means bacterial leaf spot and blight, rust geranium and gray mold. Herbivores, or animals that are anatomically and physiologically adapted to feeding on plant material are harmful to vegetables and flowers in greenhouses. It is the whiteflies, California Trips, leaf caterpillar moths, rusty tomatoes mites and champignon midge. Under abiotic factors we include all nonliving physical and chemical environmental effects in accordance with what pay particular attention to temperature, light and water
E-business in games industry
No full textU završnom radu prikazane je realno stanje industrije igara i njezin sami utjecaje na E-poslovanje i ljude koji koriste te same proizvode. Industrija igara je globalno rasprostranjena i njezin utjecaj i dalje raste.
Uvođenjem E-poslovanja, industrija igara dolazi do lakšeg, jeftinijeg i bržeg slanja sadržaja željenim korisnicima.
Valeov projekt sa Steamom kao digitalnom distribucijom je apsolutni pogodak, te je danas najproširenija digitalna distribucija na svijetu.The final paper presents the real state of the games industry and its own impact on e-commerce and the people who use these products themselves. Gaming industry is global and impact continues to growing.
The introduction of e-business, industry comes to games easier, cheaper and faster to send the contents of the desired customers.
Valeo's project with steam as digital distribution is an absolute hit, and today the most widespread digital distribution in the world