Repository of the College in Slavonski Brod
Not a member yet
1035 research outputs found
Sort by
Market competition in the European union and abuse dominant position
No full textU radu je obrađeno tržišno natjecanje u Europskoj uniji i zlouporaba dominantnih položaja. Radnja je podijeljena na 5 poglavlja, a ona su podijeljena u uže cjeline. Opisuje se tržišno natjecanje u Europskoj uniji, zaštita te pravo tržišnog natjecanja, vladajući položaj poduzetnika i njegova tržišna snaga na tržištu i na kraju zlouporaba vladajućeg, tj. dominantnog položaja.
Zadatkom je trebalo objasniti tržišno natjecanje Europske unije, vladajući položaj poduzetnika na tržištu te zlouporaba toga dominantnog položaja.This paper processes market competition in the European Union and abuse of dominant position. It is divided in five chapters, and they are divided in narrower sections. Describes the market competition in the European Union, protection and market competition law, dominant position and his market power and abuse of dominant position.
Paper should explain market competition of the European Union, dominant position in the market and abuse of that dominant position
Creating global values and foreign markets entry
No full textU ovom se radu bavilo proučavanjem procesa globalizacije, njezinu složenost, koji su njezini uzroci i kakav ona ima utjecaj na svijet. Povijest pokazuje da je globalizacija jedan kontinuirani proces koji utječe na odnose među ljudima, razvoj tehnologije, oblikovanje poslovanja i još mnogo drugih stvari na globalnoj razini.
Globalizacija je potaknula i omogućila otvorenost prema globalnim tržištima, te je utjecala na njihovo integriranje. Na osnovi toga, dolazi do toga da se poduzeća i svi ostali subjekti u poslovanju mogu susretati na globalnim tržištima u bilo kojem dijelu svijeta.
Pristupanjem određenom tržištu također zahtjeva i prilagođavanje uvjetima istoga, te odabir adekvatne strategije u svrhu ostvarivanja profita i postizanja uspjeha.The paper analyzes the process of globalization, its complexity, causes of globalization and its effect on the world. History shows that globalization is a continuous process that shapes relationships between people, it is related to technology development, it is involved in business and many other things on the world level.
Globalization induced openness towards world markets and that way enabled their integration. That openness enabled companies to meet on foreign markets in any part of the world.
After entering a certain market, the next important task is to adjust to conditions and requirements of a certain market, along with choosing the right strategy in order to make a profit and become successful
Business analysis of Montix d.o.o.
No full textSvaka radnja, neovisno u kojem vremenu i prostoru se odvija i događa, daje svoje rezultate. Poštujući zakone fizike, prema kojima svaka akcija izaziva reakciju, u radu je ukomponirana i, ekonomskim riječnikom, detaljizirana i akcija i reakcija. Analiza poduzeća, odnosno, poslovanja poduzeća, jedna je od glavnih radnji, tj. akcija, koja usmjeruje put i definira ciljeve. U ovom radu opisano je što je to zapravo analiza, koje vrste analize postoje, nabrojane su i opisane neke od najvažnijih analiza, koje čine takozvanu kostursku analizu poslovanja. Također, opisani su i prateći dokumenti koji su temelj poslovne analize, a na samom kraju prikazan je jednostavan prikaz analize izmišljenog poduzeća, kako bi se okvirno dobila slika o tome što je zapravo analiza. Analiza navedenog poduzeća nije bazirana na stvarnim podacima, i nije prikazana kompletno, već samo neki dijelovi.Every action, depending in which time and space takes place and happens, gives its results. Respecting the laws of physics, according to which every action causes a reaction, the paper is incorporatedandeconomicvocabulary, detailedanddrawn action and reaction. Analysis of the company, ie, company business, is one of the major actions, ie actions, which directs the path and defined goals. This paper describes what it actually analyzes what types of analysis are, Brojan and described some of the most important analysis, which make up the so-called skeletal analysis business. Also described are the following documents which are the basis of business analysis, and at the end shows the simple display analysis of a fictitious company, in order to get an indicative picture of what is actually analysis. An analysis of the companies is not based on real data, and not displayed completely, but only some parts
Ethics in negotiation
No full textPregovaranje je vođenje razgovora u kojem se zastupaju vlastiti interesi, ciljevi i interesi kompanije pri čemu se ne smije zanemariti suprotna strana koja također zastupa svoje interese. Pregovarači je skupni naziv za sve sudionike u procesu pregovaranja. Dijele se na uspješne i neuspješne pregovarače. Svaki uspješni pregovarač u svojim pregovorima trebao bi biti vođen i etičkim kodeksom pregovora. To znači da u svojim nastojanjima da ostvari zacrtani cilj mora imati jasnu, etičku komunikaciju sa suprotnom stranom.Negotiation is conducting converstaions where every side represent its own interests, goals and interests of the companies in which it can not ignore the opposing side, which also represent his interests. Negotiators is the collective name for all participants in the negotiating process. They are divided into successful and unsuccessful negotiators. Each successful negotiator in their negotiations should be guided by the code of ethics of the negotiations. This means that in their efforts to achieve the intended objective must have a clear, ethical communication with the other side
Viral marketing in business
No full textU radu je proučavan marketing kao dio ekonomije od njegovih početaka do danas. Glavni fokus stavljen je na suvremeni virtualni marketing. Opisani su početci i razvoj virtualnog marketinga, njegovi elementi te njegovi prednosti i nedostatci. Od marketinških mogućnosti na Internetu kao jednu od najperspektivnijih izdvaja se marketing na društvenim mrežama koji pruža brojne mogućnosti marketinškim stručnjacima da komuniciraju s potrošačima. Opisani su primjeri nekih od najuspješnijih marketinških kampanja na raznim društvenim mrežama. Kao novi dio marketinga koji je još uvijek u razvoju virtualni marketing nudi brojne poslovne prilike onima koji su spremni učiti i razvijati se.
Cilj zadatka je bio analizirati pojavu i razvoj virtualnog marketinga.The paper examines marketing from his beginnings until nowadays. Main focus is on viral marketing. The beginnings and development of viral marketing are described in the paper along with all his elements and benefits and disadvantages. From all the opportunities that internet offers social media marketing really stands out. It offers numerous opportunities for marketing experts to reach out to their clients. Some of most successful campaigns on social media have been described in the paper. As new part of marketing who is still developing, viral marketing offers numerous businesses to those who are ready to learn and develop.
Mission of the paper was to analyze the occurrence, development and all characteristics of viral marketing
Saving insurance of children at the example of five insuranceing companies in the Republic of Croatia
No full textU radu se analiziraju osnovni pojmovi u osiguranju, vrste osiguranja te nastanak osiguranja u Republici Hrvatskoj. To je ujedno i uvodni dio koji pomaže da se lakše analiziraju tablice koje slijede nakon toga. Ključni dijelovi koji se analiziraju su trajanje osiguranja, uplata premije, dodatne pogodnosti i rizik osiguranja. Analiziraju se četiri glavne komponente svakog osiguranja. Cilj je analizirati i prepoznati razlike u osiguravajućim društvima te zašto je dolazilo do promjena i je li moguće utjecati na njih. Analizira se kroz pet osiguravajućih društava u Republici Hrvatskoj.The paper firstly analyzes the basic terms of Insurance, tipes of Insurance, just as beginning of Insurance in tihe Republic of Croatia. It is also the introductory section that helps to casily analyzes tables that follow thereafter. Key parts to be analyzed are keeping of Insurance,payment of remium, additional suitability and the risk of Insurance. There are anaysis four main
components of every Insurance. Goal is to analyze and indentify the differences in insuranceing companies, why it came to change and is it possible to influence them. Analyzed through five insuranceing companies in the Republic of Croatia
Leadership
No full textU radu je analizirano vodstvo i njegova potreba u današnjem svijetu. Kroz rad se također analiziraju različiti oblici vodstva i vođa koji se mogu pronaći u različitim vrstama poduzeća i situacija. Tu su osim različitih vrsta vodstva i različiti modeli vodstva, te je
analizirana razlika između menadžmenta i vodstva koja je, danas, često, veoma upitna i neprepoznatljiva od strane velikog broja ljudi. Vodstvo je od velike potrebe u različitim poslovima, jer u većini situacija postoje sljedbenici kojima je potreban vođa, te bez kojih ista ova ''titula'' ne bi niti postojala. Vodstvo ne predstavlja samo poslovnu poziciju u kojoj vođa vodi sljedbenike, već i poziciju u kojoj ih mora motivirati, gurati i pokazivati im pravi put, kako za svoje i njihove potrebe i ciljeve, pa tako i za potrebe i ciljeve organizacije ili grupe za koju ljudi rade i obavljaju poslove. Vođenje je također jako moćna pojava koja ima takve kapacitete da može uzrokovati ogromne događaje i situacije, od mira pa do rata, za primjer.The paper analyzes leadership in todays world. Throughout this paper different tipes of leadership and leaders, which can be found in different tipes of companies and situations were also analyzed. Next to the different tipes, there are also different models of leadership, and next to all that this paper also analyzes difference between manangement and leadership, which is, today, very questionable and unrecognizable for many people. Leadership is of big need in different jobs because in most situations there are followers who need leaders, and without them the ''title'' of leader wouldn't have even existed. But, it doesn't represent only business position, but position in which leader needs to motivate, push and show his followers the right path, as much for his and their goals as for the goals and needs of organization and group they do their business for. It is also known to be a very powerful tool which has large kapacities that can cause huge events and situations, from a peace movement to war, for example
Role and meaning of European union in the protection of the environment
No full textKao rezultat dobrovoljnog udruživanja zemalja koje su svoj interes iskazala ka zajedništvu, nastala je Europska unija. Udruženje se proširivalo, temeljem određenih zakonskih propisa i dokumenata istom su pristupale nove zemlje članice kojih do danas Europska unija broji ukupno dvadeset i osam. Uz ostale ciljeve udruženja, primjerice provedba zajedničkog tržišta, vodeći čelnici zemalja članica Europske unije, kroz institucije iste, uveli su politiku zaštite okoliša kao jedan od instituta kojim bi se kontrolirano provodio nadzora nad zaštitom okoliša. Politika zaštite okoliša Europske unije odredila je svoje ciljeve i načela kojih se trebaju pridržavati i provoditi sve države članice provodeći direktive Europske unije, te implementiranjem istih u nacionalno zakonodavstvo. Europska unija kroz svoju politiku zaštite okoliša vrlo je čvrstih stavova o zaštiti okoliša i prema ostalim zemljama kandidatkinjama kao i na svjetskoj razini.
Republika Hrvatska Europskoj uniji pristupila je 1. srpnja 2013. godine postavši 28 zemlja članica. U Republici Hrvatskoj politika zaštite okoliša razvijala se kontinuirano, te ista predstavlja veliki izazov. Donijevši Zakonom o zaštiti okoliša (NN, broj 80/13, 153/13) koji je stupio na snagu 6.srpnja 2013. godine, te Zakon o izmjenama i dopunama Zakona o zaštiti okoliša (NN, broj 78/15), Republika Hrvatska prenijela je pravnu stečevinu Europske unije u naše nacionalno zakonodavstvo.
U cilju boljeg razumijevanja uloge i značaja Europske unije u zaštiti okoliša, daje se kratki osvrt na nastanak i razvoj Europske unije, nastanak politike zaštite okoliša, Europska unija kao glavni pokretač politike zaštite okoliša na svjetskoj razini, te o zaštiti okoliša u Republici Hrvatskoj.The European Union had been founded as a result of voluntary merging of countries that showed interest in the alliance. European Union had been expanded based on legal regulations and documents, and new countries became members of the Union, which now consists of totally 28 member countries. Besides other goals of the alliance, like common market, leaders of European Union have established through their institutions a policy of environmental protection as one of the instruments by which they could monitor the protection of the environment. Environmental protection policy has defined its goals and principles which all member countries need to abide and implement in their national legislation in order to implement European Union's directives. European Union is also very strict with its environmental protection policy to country candidates, as well as other countries worldwide.
Croatia has joined European Union on July 1, 2013, thus becoming the 28th member country. In Croatia the environmental protection policy has continually developed, and represents a great challenge. By enacting the Environmental Protection Law (NN, No. 80/13, 153/13), which came into effect on July 6, 2013, and the Amendments to the Environmental Protection Law (NN, No. 78/15), Croatia has transferred the European Union's legal acquis into the national legislation.
In order to better understand the role and meaning of European Union in the protection of the environment, a short review is given, explaining the foundation and development of the European Union, the environmental protection policy, European Union as the main originator of the environmental protection on global level, and the environmental protection in Croatia
Production process and introduction of new product
No full textU radu je obrađena tema procesa proizvodnje i uvođenja novog proizvoda unutar privatne robne marke.
Zadatkom je trebalo istražiti što novi proizvodi i privatne robne marke predstavljaju tvrtkama u obavljanju gospodarske djelatnosti, te kakav značaj imaju za kupce.
Cilj ovog rada je utvrditi/objasniti načine moguće strategije procesa uvođenja novog proizvoda u okviru privatne marke.In this paper the topic of the production process and the introduction of new products within the private label.
The task is to be explored as what new products and private labels represent companies on a commercial scale, and what significance they have for customers.
The aim of this study is to identify / explain ways possible strategies of the process of introducing a new product in the context of private labels
Customer relationship management based on social networks
No full textU radu se govori o upravljanju odnosima s kupcima zasnovanom na društvenim mrežama. Kroz poglavlja detaljno je objašnjeno što je upravljanje odnosima s kupcima (CRM), e-poslovanje, društvene mreže. Na samom kraju rada govori se o primjeni, prednostima, rizicima i nedostacima društvenih mreža te o primjerima upravljanja odnosa s kupcima koji je zasnovan na društvenim mrežama.
Cilj rada je objasniti upravljanje odnosom s kupcima (CRM) te društvene mreže kao važan segment svakog poslovanja.This paper discuss about the management of customer relationships based on social networks. Through chapters author explains in detail what is customer relationship management (CRM), e-business, social networks. At the end of paper, there will be a word about application, benefits, risks and drawbacks of social networks and about CRM which is based on social networks.
The aim is to explain the Customer Relationship Management (CRM) and social networks as an important part of every business