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Marketing strategies and shaping marketing mix
No full textOvim radom ističu se strategije marketinga, njihov pojam, povijest, vrste, izbori, odluke te dimenzije. Naglasak je i na segmentaciji tržišta koja iznosi osnovne principe i kriterije, proces segmentacije i odabir ciljnog tržišta. Nezaobilazan dio ovoga rada su strategije proizvoda, marketinško planiranje kao i marketing miks 4P na osnovu kojeg je izdvojena konkurentska prednost, okruženje iste te analiza potrošača.This paper point out the marketing strategy, their concept of history, types, choices, decisions, and dimensions. The emphasis is on market segmentation, which is the basic principles and criteria, the process of segmentation and selection of target markets. An indispensable part of this work are product strategy, marketing planning and marketing mix 4P on the basis of which is a separate competitive advantage, environment and analysis of the same consumer
Design, 3D model and calculation of saw for cutting moldings
No full textZadatak ovog rada je konstruirati pilu koja će primarno služiti za rezanje letvica.
U prvom dijelu objasnit će se nešto općenito o pilama, od njene povijesti, osnovna podjela te sama geometrija oštrice.
Nakon uvodnog dijela objasnit ćemo listu zahtjeva i morfološku tablicu koja je nužna za izradu pile za letvica, u listi zahtjevi vidjet ćemo koje sve funkcije pila treba ispuniti te na taj način uz pomoć skice osmisliti proizvod.
Nastavak donosi prikaz 3D modela izrađen u SolidWorks-u sa svim dijelovima te eksplodiranim prikazom sklopa.
Zadnji dio obuhvaća proračun naprezanja i promjera svornjaka te naprezanja opruge.The aim of this work is to construct a saw that will primarily be used for cutting moldings. The first part will explain something generally of saws, from its history, basic division and geometry of the blade itself.
Subsequently, we will explain a list of demands and morphological table that is necessary for making saw for moldings, in the list of requirements we will see that all functions of the tool should fulfill and thus with the help of sketches to design the product.
Continued provides a view of 3D models created in SolidWorks in all parts of this "exploded" display assembly.
The last part includes stress and diameter of bolts and tension springs
Competitive advantage of companies using digtal technology
No full textNačin stvaranja konkurentske prednosti, ali i sami način poslovanja poduzeća, mijenjao se kroz povijest te je došao do te razine da upotreba informacijsko-komunikacijske tehnologije predstavlja neizostavan element poslovanja. Dio moderne tehnologije je i računalstvo u oblaku koje je sa troškovima ICT-a povezano na taj način da se njegovom uporabom znatno smanjuju troškovi, a samim time i povećava profit u poduzeću. Na temelju provedenog istraživanja, a i nekih spomenutih činjenica u radu, vidljivo je da je računalstvo u oblaku u Hrvatskoj zastupljeno više nego što je to prosjek ostatka Europske unije. Što se županija istočne Hrvatske tiče, iako je upotreba računalstva u oblaku zastupljena u svakom trećem poduzeću, prostor za napredak u tom segmentu itekako postoji. Neka poduzeća prednosti koje „oblak“ donosi koriste već duže vremena, no postoji određeni postotak poduzetnika koji se s tim pojmom tek upoznaju i tek trebaju uvidjeti sve prednosti koje takav način poslovanja sa sobom donosi.A way of creating competitive advantage as well as companies doing of business has changed through the history and it came to that level where usage of information- communication technology represents infallible part of business. A part of the modern technology is cloud computing which is connected with ICT expenses in a way that it reduces expenses significantly, and by that it increases profit of company. Based on conducted research as well as on some other facts mentioned in this paper, it is obvious that in Croatia cloud computing is used significantly more than it is average of the rest of the European Union. Regarding eastern parts of Croatia, although every third company is using cloud computing, there is still space for improvements. Some companies use the advantages of cloud computing for a while, but there is still a certain amount of entrepreneurs which are getting to know this technology and it is still to be seen all the advantages this way of doing business brings
Financing and management of companies
No full textU radu je objašnjeno kako i iz kojih izvora se financiraju poduzeća te rizici svakog od izvora i njihovi prednosti i nedostaci. Načini i trendovi financiranja u Republici Hrvatskoj i Europskoj Uniji su objašnjeni također. Navedeni su i savjeti za poduzetnike kod izbora izvora za financiranje svoga pothvata. Obrađena je i važna cjelina koja se tiče financiranja i vođenja poduzeća, a to je financijski plan bez kojeg je nemoguće pokretati i voditi posao. Uz to su definirani načini izrade financijski plan, te dokumenti koji su potrebni za vođenje posla i uvida u stanje. Za svako poduzeće je važno držati se poslovnog plana kako bi posao bio uspješan i imao tržišni udio i konkurentsku prednost. Potrebno je poznavati faze života poduzeća te na koji način voditi posao u određenoj fazi i koje je mjere potrebno poduzeti. Uspješna prezentacija je također jako bitna za privlačenje kupaca i investitora kao i moć pregovaranja sa investitorima.In this work is explained how and from which sources are financed companies and risksof each oft he sources and their advantages and disadvantages. The metods and trends of financing in the Republic of Croatian and in European Union are explained too. There are tips for entrepreneurs in the selection of sources to finance their ventures. There is explained important embodiment concerning the financing and running a business, and that is the financial plan, without which it is impossible to initiate and conduct business. With that are defined the ways of making a financial plan. And documents that are necessary to run a business and insight into a situation. For every company is important to adhere to the business plan to work to be successful and had a market share and competitive advantage. It is necessary to know the stages of life of company and how to run business at a certain stage and which of masures need to be taken. Successful presentation is also very important to attract customers and investors as well as the power to negotiate with investors
Search engine optimization
No full textU završnom radu objašnjeno je funkcioniranje mehanizma za optimizaciju pretraživanja.
Pretraživači se razvijaju velikom brzinom, i to iz dana u dan kako bi se što više poboljšalo korisničko iskustvo.
Optimizacija pretraživača je također jedan od najboljih alata za promociju, posebno jer se posao odrađuje samo jednom a rezultati dolaze kroz dulji vremenski period uz minimalna održavanja.In this final project it is explained how search engine optimization works.
Search engines are developing in high speed, from day to day so that we could get better user experience.
Search engine optimization is one of the best tools for promotion, especially because job is done once and the results are coming through a longer period of time with minimal maintenance
Characterization of materials for punching tool production
No full textU teoretskom dijelu rada navedeni su konstrukcijski i alatni čelici od kojih su izrađeni dijelovi alata za prosijecanje. Navedeni su njihov kemijski sastav, mehanička svojstva, toplinska obrada, primjeri primjene te standardne oznake.
U praktičnom dijelu rada navedeni su dijelovi alata za prosijecanje. Analizirani su i opisani materijali koji se koriste za izradu dijelova alata za prosijecanje uljne kade.In the theoretical part of the work structural and tool steels used for making parts of punching tool are listed. Their chemical composition, mechanical properties, heat treatment, application examples and a standard label are given.
In the practical part of the work the parts of punching tool are listed. Materials used for making parts of tool for punching oil sump are analyzed and described
Corporate social responsibility and sustainable development of company INA d.d.
No full textU današnje vrijeme briga o okolišu i zajednici postaje sve izraženija, te poslovni subjekti sve više pažnje posvećuju tom segmentu poslovanja kroz svakodnevno poslovanje i implementacijom elemenata brige o okolišu i zajednici. O društveno odgovornom poslovanju se govori kada neka tvrtka, iznad strogo zakonom propisanih obveza, integrira brigu za društvo i okoliš u sustav donošenja odluka. Biti društveno odgovoran ne znači ispunjavati samo zakonske obveze, već i investirati u okoliš, ljudski kapital i odnose sa dionicima.
Može se reći da je uspješna svaka tvrtka koja ujednačeno vodi računa o društvenom, ekonomskom i okolišnom utjecaju, a upravo društveno odgovorno poslovanje predstavlja poslovni model te način upravljanja u kojem se profit ostvaruje na društveno odgovoran način.
Zadatak ovog završnog rada je govoriti o pojmu društveno odgovornog poslovanja, kako se provodi, što je bitno kod takvog načina poslovanja, kako povećati društvenu odgovornost, te na primjeru INE pokazati da je održivi razvoj jako bitan u poslovanju i koliko je INA uspješna u provedbi društveno odgovornost poslovanja.Today, concern about the environment and the community becomes more pronounced, and businesses pay more attention to this segment, through daily operations and implementation of elements of care for the environment and the community. Socially responsible business exists when a company, above the strictly legal obligations, integrates care for society and the environment in the decision-making system. Being socially responsible means not only to fulfill legal obligations, but also to invest in the environment, human resources and relationships with stakeholders.
It can be said that a successful company is every company that consistently takes social, economic and environmental impact into account, and socially responsible business represents a business model and management style in which profit is realized in a socially responsible manner.
The aim of this final work was to talk about the concept of socially responsible business, to be carried out, which is important when you have a way of doing business, to increase social responsibility, and in the case of INA show that sustainable development is very important in business and how successful the implementation of INA social responsibility of business
Entrepreneurship of young
No full textPoduzetništvo je danas važno ne samo jer pomaže poduzetnicima da bolje ispune osobne potrebe, već i zbog ekonomskog doprinosa novih pothvata. Ono donosi društvu velike koristi poticanjem ekonomskog rasta i stvaranjem novih proizvoda i tehnologija. Odlazak mladih i obrazovanih kadrova iz zemlje specifična je posljedica visoke nezaposlenosti, a dobar način za zadržavanje istih svakako je poticanje poduzetništva mladih. U radu je objašnjena važnost poduzetničkih vještina i znanja za pokretanje poduzeća, kao i mogućnosti koje su na raspolaganju mladima koji ulaze u poslovni svijet. Mladi poduzetnici su pokretači nacionalne ekonomije i zato u njih treba konstantno ulagati i poticati njihovu kreativnost kako bi se ostvario napredak cjelokupnog gospodarstva i države.Entrepreneurship today is important not only because it helps businesses to better meet personal needs, but also because of the economic contribution of the new venture. It brings major benefits to society by fostering economic growth and creating new products and technologies. Emigration of young and educated people from the country is specific consequence of high unemployment, but good way to keep them is certainly encouraging youth entrepreneurship. In this paper is explained the importance of entrepreneurial skills and knowledge to run the company, as well as the opportunities that are available to young people entering the business world. Young entrepreneurs are the drivers of the national economy and that's why in them must be constantly invest and encourage their creativity in order to achieve prosperity of the economy and the country
Free movement of population on the internal market of the European union
No full textU radu se analizira unutarnje tržište Europske unije koje predstavlja jedinstveno područje koje je nastalo kako bi poboljšalo i unaprijedilo funkcioniranje cjelokupne Zajednice. Na području unutarnjeg tržišta, ili kako se još naziva „jedinstveno tržište“ Europske unije djeluju četiri temeljne slobode koje predstavljaju temelj i oslonac daljnjeg razvoja tržišta. Veliki naglasak je na slobodnom kretanju stanovnika koje se odnosi na kretanje radi učenja ili studiranja, odmor, putovanje te obavljanje posla ili pronalazak zaposlenja.
Postoji mnogo razloga koji uzrokuju kretanje stanovništva te su u novije vrijeme kretanja potaknuta visokom razinom nezaposlenosti koja se javlja u pojedinim zemljama Europske unije. Analizom kretanja stanovništva je utvrđeno da su smjerovi kretanja uglavnom prema zemljama s razvijenim i snažnim gospodarstvom.The paper analyzes the internal market of the European Union, which is a unique area which was created to enhance and improve the functioning of the Community. Within the internal market, or as they are also called "single market" of the European Union, there are four fundamental freedoms which are the basis and support for the further development of the market. Greatemphasis is placed on the free movement of citizens concerning the movement of learning or study, vacation, traveling, and doing the job or finds a job.
There are many reasons that cause the movement of the population and in recent times the movement triggered by high levels of unemployment that occurs in some countries of the European Union. The analysis of the population was found to have directions of movement mainly by countries with a developed and strong economy
Process of employment and career management of an individual in the company
No full textCilj završnog rada je sastaviti skup osnovnih pravila, čijim bi se usvajanjem proces zapošljavanja i upravljanja karijerom znatno olakšao. S obzirom da zapošljavanje i upravljanje karijerom nije posao koji se tiče samo jedne osobe, za produktivnije sastavljanje i objašnjavanje novonastalih savjeta, korištena su dva aspekta. Aspekt poslodavca te aspekt posloprimca. Uz novonastala pravila, rezultati analize ukazuju na to da pravilno zapošljavanje i ustrajnost za uspješnom karijerom ovise isključivo o posloprimcu, dok je zadržavanje zaposlenika na radnom mjestu, te usklađivanje njegovih ciljeva s ciljevima organizacije posao poslodavca.The purpose of this paper is to compile the basic rules which would significantly facilitate employment and career development. Considering that employment and career development are not jobs that affect only one person, two aspects were used for more productive drafting and explaining these newly formed tips. Aspect of an employer and aspect of an employee. Besides newly formed rules, the analysis results indicate that proper employment and perseverance in career development solely depends on an employee. But employer's job is to retain employees and to unite their goals with organisational goals