Leeds Trinity University

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    5112 research outputs found

    Influencer-driven loyalty:understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

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    Factors developing brand loyalty through social media influencers (SMIs) are immensely important to academics and marketing practitioners since it is a remarkable driver of organizational success. This research investigates the impact of SMIs homophily in developing customer brand engagement (CBE) and its impact on BL. We collected valid data from 412 respondents using laptop brands in Pakistan and used structural equation modeling to analyze the data. The findings indicate that the SMIs homophily is crucial in establishing CBE and BL. The results further show that CBE’s emotional and cognitive dimensions significantly mediate the relationship between SMIs homophily and BL. However, the emotional CBE has a stronger mediating impact on BL. The study provides valuable insights for brand managers to hire SMIs who resemble their fans to grab their loyalty toward the brand. This study unfolds new avenues in social media marketing, consumer behavior, and branding literature by understanding the association between SMIs homophily, CBE, and BL.</p

    Why some homicide investigations go cold:a study exploring the experiences of the investigative process by UK detectives

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    PurposeThe purpose of this study is to explore the review mechanisms’ efficacy from the perspective of cold case reviewers. Live homicide review mechanisms at the 7- and 28-day stage of an inquiry seek to prevent the case becoming cold (or unsolved) by ensuring lines of inquiry have been suitably identified and progressed. There is also a requirement to ensure the investigation was not swayed by faulty decision-making or cognitive biases. However, the use of the review processes in preventing unsolved cases is unclear, and not subject to much academic discussion.Design/methodology/approachThis exploratory study explores the review functions through the lens of cold case detectives, currently reviewing unsolved cases to identify progression opportunities. The study uses data from a seven-month, non-participatory observation period with a two-force collaborative cold case unit and 13 semi-structured interviews with cold case review officers. The observations and interviews were simultaneously analysed adhering to an inductive approach to Thematic Analysis.FindingsThe results show procedural guides (e.g. the Major Crime Investigation Manual) are important quality assurance mechanisms for review officers, helping ensure the appropriate and necessary lines of inquiry have been pursued. However, they were keen to emphasise the importance of intuition in progressing cases but felt continuously hindered by a lack of resources and large numbers of applicable cases. To the best of the authors’ knowledge this study is the first exploration of cold case detective’s experiences of the live review processes and how they may pose challenges in case progression for cognitive errors and biases. While the study has identified some challenges facing review officers in nine police forces across the UK, wider examination of policies, practices and mechanisms should be explored to develop the current procedural guidance (e.g. NPCC, 2021).Originality/valueTo the best of the authors’ knowledge this exploratory study is the first exploration of cold case detective’s experiences of the live review processes and how they may pose challenges in case progression for cognitive errors and biases. While the study has identified some challenges facing review officers in nine police forces across the UK, wider examination of policies, practices and mechanisms should be explored to develop the current procedural guidance (e.g. NPCC, 2021)

    Maria Montessori - key principles:respecting the whole child

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    In the second article in this series all about Maria Montessori, Sarah Cummins, senior lecturer in the School of Education at Leeds Trinity University, outlines some of Maria Montessori’s key theories comprising her pioneering approach

    Elevating student voice:how do we acknowledge the lived experience of global majority students in Higher Education?

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    The under-representation of Black Asian and Global Majority students in positions of power in Higer Education means that, despite claims to promote their recruitment, retention and achievement, their needs are often overlooked. Promising approaches in the field state that the provision of democratic spaces, where global majority students can engage in dialogue among themselves and other key players, will better enable HE institutions to listen and acknowledge, as well as reflect and re-think their strategies for equality, diversity, and inclusion. Using clips from the short film Re:Tension, Where is the Line and findings from a recent case study conducted within the school of Teacher Education, we explore how our own approaches to elevating student voice coalesced around the unequal treatment of global majority students and how we have focussed wider attention on building informed and knowledgeable democratic spaces. As well as recommendations, we also offer our participants the opportunity to consider how they acknowledge student voice, how they might investigate gaps in knowledge, and what would attract global majority students to share their experiences, identities and ways of living and working in order to create positive, and safe working environments

    Conflict in Northern Ireland:a soldiers insight

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    Birds through my window:photography as liminal looking

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    This chapter explores how John Darwell’s Birds Through My Window is a fundamentally philosophical body of photographic work that explores liminality. The work depicts garden birds photographed through the condensation of a kitchen window. As the birds are obscured by the moisture, their presence and the garden space are more suggested than clearly envisaged, and the images thus poetically allude to liminality on several levels. The garden is seen as a liminal space constituting a threshold between nature and culture; the birds traversing this space and inhabiting the aerial realm are metaphors for liminality. Most importantly, however, the window, itself a boundary between inside and outside, is depicted as defunct by denying us clear sight. This complex view invites the viewer to contemplate a different manner of looking, more of a glancing out of the corner of our eyes that arguably is in itself, liminal looking

    Improving the management of hospital waiting lists by using nudges in letters:a randomised controlled trial

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    ObjectiveA commonly adopted intervention to help to reduce wait times for hospital treatment is administrative validation, where administrators write to patients to check if a procedure is still required. The did not return (DNR) rate to validation letters is substantial. We tested whether the DNR rate was reduced by introducing nudges to validation letters.MethodsParticipants from eight public hospitals (N = 2855; in 2017) in Ireland were randomized to receive an existing (control group) or a redesigned validation letter including nudges (intervention group).ResultsParticipants in the intervention group were less likely not to return it than those in the control group, OR = .756, SE = .069, p = .002. Control and intervention group DNR rates were 23.97% and 19.24%. This is equivalent to 1 in 5 non-responders changing their behaviour because of the redesigned letter.ConclusionsThe redesigned letter increased patient compliance with the validation process. The redesign has subsequently been adopted by public hospitals in Ireland

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