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Locutions with value of numeral in the Albanian Language
Get PDFLocutions are the less studied units in Albanian language and in foreign languages. The object of this survey will be numeral locutions, a special group of locutions, for which little is spoken. Their treatment will be done on the method of analysis of the linguistic facts, extracted from the material collected for this purpose. The analysis will be done in the structural plan, as in the semantic plan they form a single set. Numeral locutions have
a structure composed only of meaningful words or of meaningful words and of not meaningful words.The constituent elements have lost meaning and the whole structure has a single meaning. The locutions with two-word consist of a numeral and one of the words thousand, million, milliard etc. or by a name
derived from an adjective with numeral backgrounds. Locutions formed by more than two words consist of three meaningful words (two numerals and the point or comma word) or by meaningful words and by not meaningful words. The linking of their elements is coordinated, subordinated or mixed. Regardless
of the number and the morphological form of the elements, the whole structure functions as a single unit and has a complete meaning, indicates a certain amount tableware etc. The number of numeral locutions is many times greater than the number of the numerals and their structure is very varied. These locutions are present in the communication, not replacing the numerals and not being replaced by them. Their use is indispensable. This study will serve to distinguish these locutions as separate language units
Measurement of political marketing in the audio- visual media during election campaign
Get PDFThe way how radio and television operators cover an electoral campaign has been and remains a subject of discussion in order to improve their performance and editorial offices meet the professional and deontological requirements.
Evaluation and analysis of specific subjects, or of the market in general is made with the monitoring of broadcast contents.
The main focus of this paper is precisely on aspects of the monitoring process of audio and audio-visual media during the electoral process in Albania, the carried over or new features and phenomena.
Referring specifically to the campaign event of local elections of 21 June 2015.
By addressing the applied methodology, the management method, what market part the calculation of indicators of campaign coverage includes, in duration and contents of information and messages addressed to the public, etc.
By identifying and analysing the concrete dynamics of how the monitoring infrastructure works and how much effect it has, the work is also an effort for proposals and ideas that improve the situation, in order to achieve a comprehensive and qualitative monitoring, also in response to the process of transfer of audio-visual broadcasts from analog to digital
Personalization of political communication, role of social media
Get PDFDissemination of social media platforms has brought a fundamental change in traditional public communication, which previously was a managing process managed exclusively by actors such as journalists, politicians and various interest groups.
Politicians or individuals engaged in the press offices of different institutions are now increasingly choosing direct communication with the public through social media platforms. This has resulted in de-intermediation of public relations, mainly political actors, and beyond.
Some of the pioneers of social media advocate that these changes are leading to a de-mediatized communication, have influenced positively on the quality of democracy by promoting citizen participation in public debate.
This study is focused on the role that social media has in the transformation of political actors communication with the public, and the impact that this model can have of communication in shaping the public sphere.
During the study there are analysed various authors approaches and real cases from the Albanian context of political communication. To conduct the study there will be used mainly qualitative research methods
The features of political culture in post- communist Albania
Get PDFStudying the political culture of a country plays an explanatory role in understanding the dynamics of the political system, the birth and consolidation of democratic institutions in certain societies. The purpose of this paper is to argue that political culture in post-communist Albania is not congruent with the formal democratic institutions of the country, because this political culture has inherited many influences during the communist totalitarian system for nearly five decades. The impacts and consequences of totalitarianism remain untreated by Albanian society, and therefore it is of particular interest to research these topics. Through the analysis of the components of political culture we can explain the stage of democratic consolidation of a society, the level of citizen participation in democracy and the performance of institutions, in this case of Albania. The main assumption of this paper is that post-communist political culture in Albania has delayed the process of democratic consolidation in the country, during an unfinished transition phase, from the totalitarian system to the system of liberal-democratic states. The methodology used in this paper is of a qualitative nature with an
interpretative and analytical approach. The theoretical framework of the paper on which it is interpreted, analyzed and typified by the post-communist Albanian political culture relies on theorists such as Almond, Verba, Inglehart and others
On the background and the possible impact of epistemology on the emergence of the post of truth
Get PDFThe purpose of this explication is to highlight the background of post-truth as a viewpoint, namely some of the sources and conditions from which it possible emerged. Based on the controversial philosophical developments in general, and especially those of the philosophy of science of the 20th century, which are continuing to this day, the argumentation will reckon, on the one hand, the viewpoint of verificationism, according to which scientific theories are confirmed if the reference of their prediction is ascertained and scientists have to verify them; as well as, on the other hand, the viewpoint of falsificationism, according to which all scientific theories are false and scientists have to falsify them. The elaboration will be expanded, including the contributions of Thomas Kuhn, Imre Lakatos, Paul Feyerabend, as well as others. The findings of the philosophy of science that the theories of science are false, that theory have an impact on the formation of facts and perceptions, that the dichotomy of facts / values are collapsed, etc., reveal how perhaps the path to post-truth was paved. The explication will be realized through the theoretical approach, the examination of for and coins arguments and analysis to achieve the conclusion that the post-truth as a point of view could emerge as an indirect consequence of developments in philosophy in general and especially in philosophy of science
Ethnic decentralization in Kosovo
Get PDFThe Declaration of Independence of Kosovo on February 17, 2008 was based on the so- called “Ahtisaari package”, prepared by the envoy of the General Secretary of the United Nations, Martti Ahtisaari. The general conditions were related to the democratic and multi-ethnic nature of the state, but particularly they had to do with the granting and guaranteeing the rights of national minorities or minority communities as referred to the document.
Among other elements, the proposal presumed that through decentralization of local government and the foundation of new municipalities where minority communities live, to guarantee their self- government as a process of acceptance and integration in the state of Kosovo. The aim of this paper is to demonstrate that decentralization and the foundation of new municipalities, especially the Serb community in Kosovo, more than helped with their self-government has led to their disintegration and isolation, deepen even more the separation from the ethnic majority population in Kosovo. The Association of Serb municipalities reached in Brussels on August 2015, demonstrates the tendency of the local Serb municipalities to connect to an autonomous political organisation, as a preliminary phase towards the total boycott of the Kosovo state
Information threatened by PR offices
Get PDFCurrently, traditional media in Albania is facing a reality that is transforming it into a transmitter of end-products, especially televisual, thus casting it out from its mission as a "watch dog" of democracy, supporting audience interest and needs. The publication of statements, especially of political ones, without verifying or requesting their authenticity, or publication of news provided by the source itself (that really stands within objectivity), has transformed media into an accomplice of inaccurate news dissemination. Furthermore, this has turned the media into a co-author of deception and public opinion manipulator. Public institutions, government, ministries, municipalities or other subordinate departments, nowadays own press offices, having as numerous staff as that of media editorial offices themselves, making the info production an industry in itself.
PR is not anymore a way through which public institutions "fight" to protect or cure their image, but a way through which media is more strongly dominated, distorting its mission and changing it into a mere supplement of these offices.
The Albanian public risks not to learn the truth ever, except the "truth" that others want to impose. Media, mainly electronic one, has totally become a “prey” of press offices and is subordinated from them. These practices have put traditional media in the position of facing very different realities, ever experienced. The question now is whether or not Albanian media should rebel against this obscure reality, in order to regain its position and to fulfil its duties by exercising its power
Evolution of PR: the skills needed for practitioners in nowadays
Get PDFThis paper will be focused on the evolution of the profession of the public relations, identifying the skills needed by practitioners to provide their professional experience or to be a potential candidate to be employed in this profession.
Through the analysis of 60 job vacancies of various agencies the paper addresses the following questions: How did the development of technology and social media have influenced the traditional practices of public relations?; What is the role of PR in social media?; What are the skills and abilities the practitioners of PR must have?
Using the theories of communication and public relations intertwined with empirical evidences, the paper suggests that social media have affected the evolution of the profession, but did not reduce the importance of traditional practices of public relations. Growing demands of qualifying criteria for the PR practitioners encourages discussion of the acquisition of multi qualities and skills of pros, as well as about their role in the integration and strategic decision making
Journalism students Access to Public Relations in Albania
Get PDFThis paper aims to introduce the approach of journalism students to PR-practices and public relations in general. The paper is based on empirical results obtained from an extensive survey with students of journalism in Tirana, Elbasan and Shkodra in 2015. The main goal is to analyse the priorities of students before emerging in the labour market and specifically their attitude to PR as field employment in the future. At a time when the boundaries between PR and classical journalism are becoming indecipherable, we are interested to know the attitude of the students of journalism to these developments. How endangered is the journalistic profession from interference of PR offices? How optimistic are they about the future of journalism? Where do they see themselves employed in the near future? Etc. The paper will attempt to answer these questions and others that will raise with concrete figures
Information in the era of social media: The case of the newspaper ''Panorama''
Get PDFNews is becoming more and more dependent on social media traffic, as the only way to be in touch with the audience. All figures show that social media are a key factor in generating clicks for the traditional outlets, crushing the role of direct clicking and search engine mediation. Audience behaviour is changing radically drawn in a fragmented media ecosystem with infinite sources for having news, splitting time dedicated to each news. Is this process going endlessly to a fragmented milieu with the risk of killing the news consuming process, or the media are going to find patterns that in the near future will involve the audience with longer news format and more engagement? Are the media relentlessly degrading in the logic of “clickbait”, converting the information as a common good to sell, ignoring totally the quality of the news, and killing the relation with the consumers? How is the Albanian media landscape reacting, during the digital transition for implementing renewed business models needed to survive in the new reality? Are they doing enough to integrate print media, with online publishing, creating a fusion between staff, human and economic resources, building perspectives for their businesses? In this article we will try to find some useful responses to our questions