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From Journalism to Churnalism: the websites of Top Chanel, Vizion Plus and Klan televisions
Get PDFPolitical news prevail in Top Channel, Klan and Vizion Plus televisions news edition. The journalist‟s main sources are PR offices of the political parties, administration or government. The TV chronicles are pre-packaged and have almost the same footage and information. What makes a difference are the reporting nuances imposed by the editorial policies.
Taking in consideration this submission, the question is how does the TV websites function? Are they considered as extension of this traditional media or they are conceived and function as purely online media? Are this websites oriented by the audience interest, online traffic or do they follow the same editorial policies? Do they have advertorial content? What about churnalism – the amount of the press releases, wire stories and pre-packaged materials used to create articles in these websites?
This research is based on news stories published in the three main television websites; interviews with the editors in chief of these online media; audience overview based on the statistics of the “Traffic estimate” website; and some of the main contemporary authors of communication, online and social media
The sophistication of the tactics of PR in the municipality of Tirana
Get PDFThis article is tackling the subject of public relation of Tirana Municipality, the techniques which were used for the transmission of messages to the public audience, and the communication channels used by the PR team at this institution as well.
The used methodology was based on the contemporary literature which has to do with public relation, in order to analyse the techniques used for PR.
In this article are used also the data obtained from monitoring of three televisions and online communication, starting from the period February - 1 to June - 1, when in Tirana has been raised the huge debate on the construction of the Games Park at the Tirana lake area.
The televisions which have been monitored are: Top Channel, Klan and Vizion Plus TV in their central editions.
Also, during this period of time has been followed the online- communications used by official sites of the institution and the mayor himself, and the other different social networks as well
Communication between Parliament and NGO's, the contradictions of a relationship between public information and political marketing
Get PDFOne of the dilemmas of transparency between the public and the Parliament is the relation between the parliament, as the most representative political institution of the people and civil society.
In parliamentary communication, the relations with NGO-s are a relatively new experience (after the 2000s) and it has approached to the quality of international experiences. The outcome of this relation, more than an informative process, or the transmitting of its problems in the Parliament floor, has mostly followed a „mediatisation strategy‟, as a part of the marketing with the public from both sides. In this scientific cover age it will be in focus the communication between the Parliament and NGOs and analysing the people‟s information dilemmas from one side and the role of parliamentary transparency on the other side, as part of the Public Relations of the institution itself. Media‟s opinion as a key factor in information, it is considered necessary in the evaluation of the communication between the Parliament and the civil society. At this point of view, the rapport of the Parliament-NGO Communication, it is presented as a still unsolved problem in the definition of the information terms or public relations, where political marketing is also involved, as a part of this strategy.
The topic will include the handling of document data, statistics figures, integrated, with interpretations and factors from both sides of the journalists who cover parliamentary activity
The impact of motor skills on the success of the football players aged 14-16 in the region of Gjilan
Get PDFResearch on the Impact and Relationships between basic – motor and situational – motor skills is a continuous process that highlights the impact of basic – motor skills on the situational – motor tests of the football players of Gjilan region, who are an integral part of the elite football in Kosovo. The main purpose of this paper is to determine the impact of performance motor skills in the analysis of two situational motor tests of cadet football players. In the sample of the research are included 98 football players of the Gjilan region, from the cadets’ category, who will also be representatives of the future of Kosovar football and wider. In this paper, the impact of some dimensions on the motor space was examined by: (explosive force, the frequency of arms and feet speed, coordination and flexibility) with a total of 12 variables and two situational motor tests (the speed of playing with the ball on the straight line and heading the ball). The method used in this paper is regressive analysis, processed through the SPSS statistical package. After processing the results, we notice that in the results of the situational coordination tests, significant impact have shown the
following variables; step running sideways and sprint, as well as in the situational – motor test (the impact of heading the ball), an important impact has shown also step running sideways, running in the rectangle (envelope test), standing long jump and triple jump
Management of financial recourses in the MAFRD of the agriculture sector in Kosovo
Get PDFThe agricultural sector in Kosovo is of great importance regarding economic development of the country as it can considerably contribute to the overall employment, as well as to the growth of Gross Domestic Product. However, despite the importance of this sector in the development of the country and improvement of the current situation, investments in this sector and the exploitation of its potential remain at an unsatisfactory level. In the development of this sector, an important role also belongs to the commitment of local bodies and institutions, in particular to the Ministry of
Agriculture, Forestry and Rural Development. This scientific paper aims to provide a general overview of the current situation of the agriculture sector and its role in the development of the country, as well as to present and analyse on a scientific basis the management of financial resources by local
institutions, in particular of the aforementioned Ministry in the development of this sector. The scientific paper is based on data analysis presented in various financial reports and local strategic documents, laws and regulations in force, interviews with responsible officials as well as other relevant scientific sources in this field. The analysis will be accompanied by tabular and graphical presentation
Before electoral campaign as a political marketing news on Kosovo public television
Get PDFThe news program of Radio television of Kosova becomes the platform to promote the electoral projects of political parties, even before the announcement of elections and the official beginning of electoral campaigns.
During the pre-campaign period, public broadcaster (RTK) uses legal gap to expand the presentation of the political leadership activities in the news program, despite the fact that this violates professional standards and responsibilities of public broadcasters to the audience.
Political communicators use the structure of the RTK news program, set up on the model of the pseudo-event, to promote electoral programs, in central parts of the news program of public television, which have to be dedicated to matters of public interest.
With this approach, the editorial policy undermines RTK substantive quality of news and its “alliance” with the audience, because it does not provide the information which offers knowledge about political reality
Pastoral message as an important part of public relationship in religious institutions
Get PDFPastoral message is a pure form of public communication in religious institutions, such a special communication that these ecclesiastical institutions react to certain situations, feasts, attitudes or events in the Albanian society. The message of each month, of three months or specific for different situations, represents a specific message in communication with the believers of religious institutions in Albania. Pastoral message is above all a call to reflection run believers, a public attitude held for religious institutions, is an explanatory communication and above all is a very specific communication between religion, believers and the entire society. In this paper, we will learn the tools and the organization of public relations in religious institutions, precisely in the Catholic Church, Orthodox Church and the Albanian Muslim Community during 2016. It will be taken into consideration the public communications as a form of pastoral message that these religious institutions are governing religious public and the society depending on events or different religious celebrations. Articles and reactions of these institutions will be closely seen in relation with nature of Pastoral message, by seeing the context, by seeing the articulator and above all by focusing on certain situations that caused the attitude of this public reaction to religions institutions. Also, we will see how it works and the difference that the "pastoral message" has from the common public communication of religious institutions
Dealing with the Past Intergroup Violence
Get PDFIn intergroup conflicts, dealing with the past is essential for reconciliation. Peoples’ tendencies to blame each other for the past ingroup suffering by outgroup can cause a considerable challenge for reconciliation. Alternatively, if people show forgiving attitudes toward outgroups for inflicting ingroup suffering, intergroup relations can improve. This study analyzed how rival group members react when discussing past intergroup violence. The study is based on structured dialogue meetings with Albanian and Serbian participants in Kosovo. Using Braun and Clarke’s guide for data analysis, the results showed that rival group members emphasize mainly the events when the ingroup have suffered while neglecting the events when the outgroup have suffered. The study found that people use various strategies to deny or justify past ingroup violence toward the outgroup. Forgiveness, apology, blaming the other, collective responsibility and ingroup shame, are themes that have emerged when rival groups discussed past intergroup violence. We discuss the implications of these themes for intergroup relations in Kosovo
The advantages of online shopping according to Albanian customers
Get PDFThis paper aims to provide a better understanding of the benefits of online buying according to Albanian customers. Aquestionnaire was designed online since the research was an online consumer behavior study, online data collection methods were preferred. 217 were responded, and the sample consisted of individuals who made at least one online buying, during the last month. Among them, 62% were women and 38% men. Their age structure was divided in this way: 42% of them were 18-25 years old, 35% of them were 26-36 years old and 23% of them were over 37 years old. 11 % of the interviewed have made an
online buying 1-2 times, 47% of them 3-5 times, 18% of them have made an online buying 6-8 times and 24% of them have bought online more than 8 times.
The factor analysis showed that the perception of the benefits of online buying is influenced by the following factors: (i) shopping convenience (25.6%), (ii) wide range of products (21.4%), (iii) purchase facilities (16.7%) and (iv) satisfaction (10.6%). These factors explain 74.3% of the total variance regarding customer perceptions. The factors that affect the customer perception regarding the benefits of online shopping have a positive correlation with the perception of the internet as a buying medium, the frequency of internet visits, the frequency of online buying and the time spent
for online buying. Since we have a small sample size and the market in Albania is characterized by continuous change, the results must be accepted as preliminary ones that give us information to understand the customer behavior in virtual markets
Constructivist approaches and strategies for improving the listening language skills
Get PDFThis article deals with activities to develop listening language skills in a context of authentic learning in the subject of English language in Kosovo schools. Looking into this issue we studied the relevant literature, used results of the visitations of English and Albanian language classes in 30 schools in Kosovo, and results of a questionnaire administered with 229 teachers of English language in ten Kosovo schools. Good practices observed during the visits organized in five American schools during the winter of 2015 have also been taken in consideration. The aim of the article, based on the findings of the quantitative and qualitative research in some 30 Albanian schools, is to identify and suggest learning activities in the classrooms that would help improve the development of student listening skills in the subject of English language. The suggestions can be generalized and used by teachers of the Albanian language as
well. Within the integrated learning approach and the competence based curriculum framework which is being applied recently in Kosovo, the strategies suggested in this article can be used for the curriculum area of languages and communication