Asian Business Review
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Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.
Get PDFThis paper aims at investigating the interrelation between brand image and brand loyalty in case of measuring brand equity of Islami Bank Bangladesh Ltd. Brand Image (BI) and Brand Loyalty (BL) have been considered as the most attributing features of Brand Equity. Handful of researches have resulted these two as primary factor (Latent Variable) of Brand Equity. With this association, this study is designed at conducting research for explaining intermediating role of BI and BL over Brand equity of Islami Bank Bangladesh Limited (IBBL) using Structured Equation Modeling (SEM). Specifically, to analyze the impact of observed variables over un-observed variable e.g. BI and BL we have used Confirmatory Factor Analysis. Only primary data was used for the study which was collected through structured questionnaire from a total number of 399 customers’ located in 43 branches of IBBL within Dhaka city. Simple Random Selection (SRS) was followed for sampling design. Findings of the study show that a positive correlation exists between BI and BL for IBBL. Moreover, strong influence of Brand Loyalty over Brand Equity was found that of Brand Image in case of IBBL. The model fit of the study strongly signify the result as successful estimate of the model.
 
A Comparative Study on Public- Private Partnership (PPP) for Creating Highly Skilled and Productive Business Graduate in Bangladesh
Get PDFPublic Private Partnership (PPP) is a recent phenomenon in Bangladesh to upgrade quality education and create potential managerial manpower for smooth and sustainable economic development of this county which although, highly overpopulated, but lack skilled and worthwhile & effective managerial manpower. The course curriculum of both public and private universities especially BBA and MBA programs should be well designed and well patterned to satisfy needs of the county. The faculty of Business Administration of a Private university i.e BGC Trust University Chittagong and Faculty of Business Administration (FBA) of a public university, i.e University of Chittagong (CU), are trying to upgrade and improve syllabuses of both BBA and MBA in line with local North South University (Private University market leader) and other universities of North America, South East Asia and India. The rules, regulation, enactments etc must be made logical and attractive to fit accountability of teachers and others concerned. Training and development Programs must be befitting to enhance skills of teachers & other related human resources.
JEL Classification Code: E3
Ethical Implications of Public Relations in Bangladesh: Islamic Perspective
Get PDFThis paper aims to examine public relation practices in Bangladesh, weighing its ethical implications from an Islamic perspective and investigates whether it comply with Islam’s ethical specifications to facilitate Muslim Marketer’s thoughts and practices. The paper uses Qur’an (Chapter 3, Verse 103) as a theoretical framework to critically evaluate relevant information to ascertain the extent of ethical legitimacy of promotional strategies used in public relations in Bangladesh. It cites relevant references from Qur’an and Sunnãh as interpretive evidences and methodology. Islam puts stress on institutionalizing ethics in every aspects of Business. This complete code of life strongly recommends Muslims to do business which should certainly be in the ethical framework guided by Shari’ah. The existing public relation strategies in Bangladesh are ethically dubious. Undue influence, exertion of too much political power, flattering, fabrication, falsehood, and bribery are very much common practices done by the corporations to build favorable public relations. No ways are these in compliance with Islamic Ethical Values. This paper suggests the necessity for further research into the ethical dimensions of business practices in Bangladesh to promote ethical awareness in the society. This study includes mutual socio-economic and ethical responsibilities among Bangladeshi Marketers to save the society from corruption and moral deterioration.
JEL Classification Code: M10, M3
Comparative Study on the Efficiency of Bangladeshi Conventional and Islamic Life Insurance Industry: A Non-Parametric Approach
Get PDFThis study endeavor is to examine the efficiency in the both life insurance and life Takaful industry of Bangladesh. The study used Data Envelopment Analysis (DEA) to explore the contributions of technical and efficiency changes to the growth of productivity in the life insurance industries of Bangladesh by using descriptive statistics such as mean, median, standard deviation, minimum & maximum and efficiency concerning the generalized output-oriented Malmquist index for the years 2009-2011. The output-input data consists of a panel of 13 Life Insurance and Takaful Life companies (10 life insurance and 03 Takaful life) in Bangladesh. This study utilizes two inputs and two outputs, namely, commission and management as well as premium and net investment income, respectively. In the DEA technique, efficiency is measured by the Malmquist index. The Malmquist efficiency measures have two components: the efficiency change and technical change index. Efficiency change is again combined by pure efficiency and scale efficiency. It is found that, on geometric mean, the TFP of the Conventional life industry is better than Takaful life mainly due to both efficiency and technical changes where the main source of the efficiency change is scale efficiency rather than pure efficiency. Finding of this study indicates that Conventional and Takaful life industry of Bangladesh, the smaller the size of the companies, the higher the probability for the companies to be more efficient in utilizing their inputs to generate more outputs. This work will beneficial for researchers as well as practitioners to better understand the Bangladeshi life insurance industry.
JEL Classification Codes: C14, C67, D57, G2
Cost of Funds of Non-Bank Financial Institutions in Bangladesh: Internal Factors Analysis
Get PDFNon-Bank Financial Institutions (NBFIs) are increasingly being recognized as complementary to the banking system and perform a diversified range of functions through offering various financial services to individual, corporate and institutional clients. Nevertheless, the cost of funds of NBFIs is significantly higher than the banks as banks are the prime sources of funds for them. On the other hand, the availability of funds from banks is becoming inadequate day by day due to the involvement of banks with some similar functions of NBFIs. The study intended to identify the current scenario of the cost of funds of different groups of NBFIs and to find out the causal relationship of the internal factors with the cost of funds of NBFIs. The study finds that NBFIs established before 1990 shows higher equity contribution and total asset size which shows their ability to generate funds at a low cost for the reputation and public confidence. On the other hand, due to the high equity contribution, large asset size and high EPS of the group of joint venture NBFIs compared to local NBFIs are able to raise relatively low cost funds. From the multiple regression analysis current study finds that only the variables of age and earning per share are statistically significant at 5% level. The other two factors, equity contribution and interest earning asset conform the theoretical sign although they are not statistically significant. The other variable, size of business that is measured by total asset, neither conform the expected sign nor is statistically significant.
 
An Empirical Evidence of Corporate Social Responsibility by Banking Sector based on Bangladesh
Get PDFThis paper present the current Corporate Social Responsibility practices by banking sector in Bangladesh. It also attempts to examine the importance of CSR (Gaining Competitive advantage, Customer’s and Employee’s Positive Behavior, Financial performance, etc) using open end questionnaire aims to collect respondent’s opinion. Data analyzed by Statistical tool hypotheses (Z statistic-Proportion Test) along with descriptive analysis. DBBL is one of the top most banks in practicing CSR activities. The most practiced area is Education; PCB may diversify CSR practices in women empowerment, poverty alleviation as it is not enough to contribute the overall development of the country as well as other sector such as telecommunication, manufacturing industry may come forward for CSR practices.
JEL Classification Code: M1
Employee Recruitment and Selection Procedures of NGOs in Bangladesh: A Study on BRAC
Get PDFRecruitment and Selection is a foundation of Human Resource Management (HRM) practices and its integration to business is critical to achieve organisational strategic goals. Better recruitment and selection strategies result in improved organizational outcomes. The basic objective of this research is to explore the recruitment and selection procedures of NGOs based on BRAC; with analyzing these some recommendations are made to improve recruitment and selection practices. Here both primary and secondary sources are used for data collection and a structured questionnaire/ check lists was used to keep the research. The findings suggest that the largest NGOs emphasize professionalism and career orientations and implement long-term, forward looking approaches in their selection, recruitment, and remuneration. The small and mid-size NGOs, however, do not possess HR/ personnel management practices of their own; rather they follow and imitate larger members. The implications for HRM practitioners and scope for further research are discussed here.
JEL Classification Code: M50
Leadership Approaches and its Impact on Follower Development and Performance
Get PDFConceptualization and defining the term leadership as theory is still difficult. To reveal the concept of leadership one common practice can be followed that is describing leaders by using established theories and researches. The current discussion explores two aspects. First, it will show how different theories and researches rise ontological challenges to construct the framework of leadership characteristic and its meaning. Second, in terms of methodological implications whether the selected theories are enough for measuring the role and importance of leadership in Sales Management. The study also determines whether the leadership model can increase sales performance for the organization. Thus the conclusion focuses on the growing importance of positive psychology of leadership concept and its implication in Sales Management.
JEL Classification Code: E3
Electronic-Banking Services: A Study on Selected Commercial Banks in Bangladesh
Get PDFE-Banking as the wave of the future, provides enormous benefits to consumers in terms of cost of transactions, either through internet, telephone or other electronic delivery channels. E-Banking is now widely practiced in Bangladesh. There are various types of e-banking services like SMS banking, Tele Banking, Push and Pull services, ATM, Fast Track etc. that have been introduced by the commercial banks in Bangladesh. This study attempts to explore various forms and characteristics of e-banking and finds out the merits and demerits of e-banking in selected commercial banks of our country. The major findings of the study show that all the commercial banks selected for the study have been practicing e-banking successfully and Dutch-Bangla Bank Ltd. is providing electronic banking services more effectively than other commercial banks selected in this study. Besides, there is a positive impact of e-banking on the socio-economic development in Bangladesh. There should be diversification of such activities in rural areas of Bangladesh.
JEL Classification Code: M1
Intensifying of Stock Markets (DSE & CSE) in Bangladesh: An Experiment
Get PDFA stock market plays as a strong role in the industrialization and economic development of the country. Among the developing countries, the contribution of the capital market have lately been recognized. This paper assess the Intensifying of Stock Markets (DSE & CSE) in Bangladesh based on Dhaka Stock Exchange (DSE) & Chittagong Stock Exchange (CSE). Information collected from secondary data during 2000-2011 along with identifying the major dominants factors and some problems or lacks of stock market whish is greatly obstacle to intensifying the stock market in Bangladesh. By using the factor analysis it has been shown that Turn over of capital market largely depends on four indicators i.e. No. of Listed Securities, Initial Public Offering (IPOs), Market Capitalization, Issued Capital in the both stock markets in Bangladesh during the study period. The authors to identify the some problems or lacks of stock market in Bangladesh which has been face the market crash in recent years and doing experiment to find out the dominants factors to overcome problems as well as develop the stock market during the study period.