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Transformasi Model Bisnis Gondorukem Perum Perhutani Divisi Regional Jawa Tengah
Full text linkThe decrease of Perum Perhutani’s gondorukem product export performance due to the global economic condition forces the firm to arrange strategic initiative to improve the competitiveness of its product. Other than the global economic condition, the business rivalry among gondorukem producing countries also becomes a challenge for Perum Perhutani. It is indicated by gondorukem expansion from Brazil to China, Japan, and other countries with relatively lower prices. In addition to, the absence regulation system and government policy regarding technical rules on utilization of pine forest non-wood products as the main material of gondorukem makes Perum Perhutani Central Java be in a condition that needs a clear and detailed business model and strategy to maintain its competitiveness in the market.
The aim of this research are: 1) to analyze the gondorukem business model that is currently implemented in Perum Perhutani Central Java; 2) to analyze factors that are considered to be strengths, weaknesses, opportunities, and threats of Perum Perhutani Central Java business development; 3) to improve the business model by formulating an alternative strategy that can be done by Perum Perhutani Central Java in the development of gondorukem business through Blue Ocean Strategy (BOS) approach.
Based on the results of the study, Perum Perhutani Central Java has several constraints in implementing its current business model. The result of SWOT analysis on each element of BMC showed that there are internal and external factors that become the firm’s strengths and weaknesses in implementing its business model. Perum Perhutani needs to improve nine business model elements in the future. The new business model recommendation (BMC Frame 2) is formulated with a new value proposition by targeting a new customer segment to increase the new revenue stream to Perum Perhutani.
This study can be considered as materials on deciding alternative strategies of the firm’s business model planning. The new business model recommendation was formulated with new value prepositions, they are; creates gondorukem derivatives products that includes gliserol rostin ester, alpha pinene, betha pinene, limonene, cineol, dan alpha terpineol; and creates the new product from the processing of gondorukem production waste that is biopellet. Managerial implication of the results of the study recommends nine important points that need to be implemented to assure
Analisis pergerakan harga saham perusahaan BUMN dan non BUMN dalam merespon informasi negatif periode 2017-2019
Full text linkThere were bad news affected stock prices, i.e. fraud and bad financial
performance. Fraud on State Owned Enterprises (SOE) listed companies was
suspected to have a stronger impact on stock prices compared to Non-SOE
issuers. The effect of bad financial performance on Non-SOE issuers was thought
to have a stronger impact on share prices when compared to SOE issuers. This
research was conducted on SOE and non-SOE that experienced fraud and bad
financial performance from 2017 to 2019. Data analysis were performed with the
Google Search Volume Index, Paired Sample T-Test, and Multiple Linear
Regression Analysis.
Google Search Volume Index analysis showed that SOE issuers were more
sought by the public when compared to Non-SOE issuers in responding to fraud
and bad financial performance. Linear Regression Analysis found that the decline
in share prices of SOE issuers was lower than the Non-SOE issuers in response to
fraud. The decline in share prices of SOE issuers in responding to bad financial
performance in the Property and Finance sectors was lower than the decline in
share prices of Non-SOE issuers. However, the decline in the share prices of Non-
SOE companies in response to the bad financial performance in Basic Industry
sector was lower than the SOE issuers.
This can be influenced by SOE share ownership dominated by the
Indonesian government. This research found that the decline of share prices
influenced by fraud were more than bad financial performance for both SOE and
Non-SOE. In addition, the decline of share prices influenced by fraud and bad
financial performance were occurred related to research period. The decline of
SOE share price around seven days after the case were fairly high, however it
were low around one month after the case. Furthermore, the decline of SOE were
influenced by SOE‟s betas
Analisis kepuasan nasabah terhadap pelayanan frontliner Bank X Kantor cabang Khusus Sudirman
Full text linkCustomer satisfaction is the key to the success of a service company, especially in the banking industry which is increasingly fierce competition. Excellent service will increase customer loyalty and ensure the survival of a bank. Bank X is a state-owned business bank (SOE) with a large number of customers on a national scale but there is one problem faced by Bank X namely customer switching, a phenomenon where customers move MFI (Main Financial Institution) to a competitor bank. Some of the factors that cause this phenomenon are the lack of fast service due to inadequate numbers of human resources, systems that are often problematic such as server down or offline ATMs, limited ATM machines or cash deposit machines compared to other banks, and services that are less responsive and accurate, so the transaction duration per customer takes too much time, causing queues that are too long. In addition, the transfer of MFI from Bank X savings customers is also influenced from the touchpoint side, or every moment a customer makes contact with the Bank X brand, including the use of ATMs, branch offices, savings products, marketing and promotions, interactions with staff and others. The highest touchpoints are held by ATMs and then branch offices, so it can be concluded that the greatest effect in terms of MFI transfer is in terms of ATM network and location, as well as service and work unit locations. As one of the highest touchpoint holders of a bank, frontliner staff are required to have the ability to serve and assist customers according to customer expectations. This condition is crucial in helping customer satisfaction, where satisfaction is a comparison between perceived product performance versus customer expectations.
The purpose of this study is to (1) to find out the quality of Bank X frontline staff services for Sudirman special branch offices, (2) to find out which parts of service should be prioritized for further improvement according to customers, and (3) to suggest strategies that can be applied in management for perfecting the company's competitiveness. This type of research is a descriptive study using a questionnaire survey. Source of data used are primary data obtained from questionnaires, and secondary data in the form of articles related to research or those from the companies under study. Based fromthe five-dimensional theory of service quality Servqual, the gap analysis method and the importance-performance analysis (IPA) method are used.
The result of the Servqual gap analysis shows that customer expectations are higher than customers' perceptions of Bank X frontliner service at Sudirman special branch office with the reliability dimension has the highest negative gap value, but this does not mean that Bank X frontliner services are of low quality. From the results of IPA analysis, the distribution of service attributes in the Cartesian diagram is centered in quadrant B (Maintain) and Quadrant C (Low Priority), with only one attribute located in Quadrant A (Underact) and one attribute in Quadrant D (Overact). This shows that customers feel that there is no need for many improvements done to Bank X frontliner services at Sudirman special branch office because most service attributes already have good performance or are equivalent to the level of importance according to customers. In addition, from the answers of respondents who chose Bank X as their main bank instead of its competitors, customers generally already had high opinion of Bank X. Characteristics of the respondents who were mostly employed as private workers, with the most recent education as undergraduate, and earn more than five million rupiah certainly has high aspirations and demands so that their expectations of frontliner services at Bank X Sudirman branch offices are also greater. For service attribute that needs to be improved, there is only one attribute that needs to be addressed according to the customer, namely the speed of staff in serving. Since most customers visit the Sudirman special branch office very often to make transactions (once a month), speed of service is crucial in ensuring a positive transaction experience at Bank X Sudirman special branch office
Strategi pengembangan sumber daya manusia untuk meningkatkan kinerja karyawan
No full textQuality Human Resources (HR) is a determinant of company success.
Through HR performance analysis, HR development strategies can be formulated
that are relevant to HR needs and needs. HR development has a broad dimension,
in order to increase the potential of human resources, so that professionalism in the
organization increases. Achieving this goal must be completed through a process
that starts from planning to managing and maintaining potential human resources.
In this case, the development of human resources is the development of a process
to improve the quality or ability of humans, namely the development of planning,
development and management of human resources.
The study was conducted in PT. PERSADA, a company that provides
outsourcing services. All permanent employees of the company as research
respondents (60 people). Data was collected by interviewing respondents using a
questionnaire that prepared based on the concepts of HR competence consists of
knowledge, skill, motive, trait, attitude, and HR employee performance. There are
nine research informants who are HR experts for the analysis of Strategic
Assumption Surfacing and Testing (SAST) and Analitical Hierarchy Process
(AHP). Data were analyzed descriptively according to "mode" to assess the
competency of HR department employees who then used as a basis for the
formation of strategic assumptions using SAST, from the assumptons of selected
strategies then prioritizing using AHP.
The results showed that the decline of employee performance in the HR
Division was due to gaps in the competencies of HR department employees.
Performance Assessment and Compensation Benefit Division has a very poor
performance while the Industrial Relations Division is considered quite good. The
result of a strategic assumption using the SAST gained seven strategic assumptions
in the most important and most certain quadrants, consists of assessment, education
and training, compensation and incentives, job rotation, audits, mapping, and
directories Competence. The AHP analysis shows that the strategy priorities for
improving performance are based on assessment, employee rotation and directory
competency
Analisis perilaku konsumen dalam pembelian produk cat di retail modern bahan bangunan
Full text linkThe market size of the paint industry in Indonesia is increasing from year to
year and is predicted to be more significant in 2021. This is an attraction for local
and global companies to compete in this industry. Competition has a positive
effect on consumers with choices available in the market, but for the companies
involved, this can be a challenge if it cannot maintain and increase consumer
loyalty because it may led to declining market share and harm company
profitability in the future. Therefore, the main objective of this research is to study
and overcome various variables that can encourage and inhibit consumer
switching behaviour.
The research method used the questionnaire using the Google form and
distributed via SMS blast. The number of 160 respondents are loyal consumers of
Material Building Supermarket Depo Bangunan which is a pioneer of building
materials modern retail in Indonesia. The main variables used in this study are
switching behavior, switching intention, consumer satisfaction, switching cost,
alternative attractiveness and promotional factors. The analytical method used in
this study uses Structural Equation Modeling (SEM) with Lisrel 8.80 software.
The results showed that the majority of respondents were Professional
consumers, more than 36 years age, with buying frequency more than twice a
year, has planned buying behaviour dan basket size of more than 4 million rupiah.
Top 3 brands of Mind are Dulux (43%), Jotun (16%), and Mowilex (12%).
Respondents' attitudes toward consumer satisfaction variables are very
positive and more than 80% of consumers agreed with each indicator of this
variable. Respondents agreed that the product features match the expectations and
the existence of the product consultant is very helpful in product selection.
Respondents' approval on switching cost indicators tends to be low, on average
under 50%, the indicator with the highest approval response is SC3, as many as
42% of consumers agree that it takes a long time to find a product. Respondents'
agreement on indicators of attractiveness of alternatives also tends to be low, only
AA1 indicator showed the highest level of agreement, namely 41% of respondents
agreed that there were other products/brands with the same or even better
price/quality. Regarding the dimensions / variables of promotional factors, 64% of
respondents agreed that branding and brand communication in the store (in-store
experience) made it easy to choose products. As many as 69% of respondents
agreed to move if there is a problem (quality) on the brand used. So in the context
of this research, in the paint industry, consumers are more loyal to the quality of
the product than to the brand. Consumers open the possibility to switch brands if
quality or satisfaction is not found in the products currently used. The number of
loyal consumers based on the response to switching behavior is more than the
brand switcher, only 16% respondents said they would choose another brand on
their next purchase.
The results of SEM analysis with Lisrel 8.80 software shows that switching
intention significantly affected by consumer satisfaction and alternative attractiveness, switching intention was not significantly affected by switching
costs and promotion factors, and switching intention can be used to predict
switching behaviour. The results of switching matrix testing with chi-square test
shows little facts about the estimated brand switching in the near future, however
potential brand switcher that has been identified of each brands should be noticed
by brand owners. Managerial implications that can be recommended are
maintaining and improving product quality, CRM optimization and massive &
perpetual promotion activities
Analisis faktor-faktor yang mempengaruhi niat dan perilaku penggunaan mobile banking dengan pendekatan model UTAUT2
Full text linkThe percentage of mobile banking users is currently lower than the number
of active internet users with smartphones in Indonesia. The current study extends
the Unified Theory of Acceptance and Use of Technology2 (UTAUT2) by adding
two important factors, perceived risk and observability. The purpose of this study
is to investigate the factors influencing behavioural intention and use behaviour of
mobile banking by customers of Indonesian serta menyarankan langkah-langkah
yang dapat dipergunakan untuk meningkatkan niat penggunaan mobile banking
berdasarkan model penelitian, and suggest steps that can be used to increase the
intention to use mobile banking based on a research model.
Data was collected by conducting an online survey questionnaire
completed by 360 respondents. The authors analysed the model through structural
equation modelling LISREL, IPA and MSA.
The results showed observability, performance expectation, hedonic
motivation, facilitating conditions as positive and significant of behavioral
intentions. The perceived risk, and price value indicated negative and significant
in explaining behavioral intention. Behavioral intention and experience has
positive and significant to use behavior mobile banking. The gender variable gives
a significant influence on the latent variables that exist in the acceptance model,
while the age variable does not significantly influence the level of behavioral
intention and use behavior of mobile banking
Pengaruh persepsi risiko, kepuasan,kepercayaan dan niat menggunakan terhadap niat merekomendasikan penggunaan obat berlabel halal
Full text linkThis study aims to identify the effect of perceived risk, knowledge,
satisfaction, trust, intention to use, and intention to recommend related to the use of
halal-labeled drugs. Islamic religious belief, experience of previous use of halallabeled
drugs, and knowledge are used as moderating variables.
In 2014, the government announced that the pharmaceutical industry must
conduct halal certification on marketed drugs before 17 October 2019. Until 12
October 2019, there were still very few drugs that have been certified for halal status
in Indonesia. Apart from technical obstacles in the pharmaceutical industry, the low
demand for halal-labeled drugs from consumers can be one of the contributing
factors. Consumer demand will certainly affect supply from the pharmaceutical
industry for halal-labeled drugs. Every product has risks, including halal-labeled
drugs. When consumers already have the awareness to use halal-labeled drugs,
consumers will be willing to take risks by only buying and using halal-labeled drugs.
The risk is a form of consumer sacrifice to run Islamic sharia so that they can obtain
peace of mind which is manifested with any influence on satisfaction, trust,
intention to use, and intention to recommend halal-labeled drugs.
A total of 332 respondents from several city points in Indonesia were taken
by convenience sampling. Samples were respondents aged at least 17 years old who
have bought or used drugs. Furthermore, the proposed conceptual model was tested
using structural equation modelling (SEM).
Based on the conducted research, there are two main routes to support the
continuity of the proposed model. Through the path of satisfaction, respondents are
willing to break through perceived risks in order to pursue satisfaction towards
halal-labeled drugs without the need to be facilitated by Islamic religious belief.
From the obtained satisfaction, respondents need adequate knowledge and previous
use experience before they can be triggered to have intention to use halal-labeled
drugs. Meanwhile, through the path of trust, respondents are willing to break
through perceived risks if only already facilitated by adequate knowledge.
Furthermore, those who have already trust can immediately intend to use halallabeled
drugs, although knowledge can weaken the effect at this stage. Satisfaction,
trust, and intention to use can then influence the intention to recommend
Pemodelan Kepuasan dan Loyalitas Pelanggan di Industri Barbershop: Kasus Barbershop Hungky Dory Kota Bogor Tahun 2019
Full text linkThe development of the era makes many changes in life. Various types of
businesses have sprung up very innovatively and are different from the others.
This encourages business people to always look for opportunities and create
something new that is desired by customers. The type of haircut business is one
that has experienced a very drastic change.
Hunky Dory is a barbershop that offers a different quality of service from its
competitors, supported by a variety of existing facilities. The level of customer
trust is important in maintaining customer satisfaction and loyalty. The level of
the perceived price offered also needs to be adjusted to the level of quality of
services provided. Service quality is shown from the value of the gap or gap of the
expectations and performance of services provided by a business in the service
sector. This research aims to see how the influence of service quality levels on
customer satisfaction and loyalty of Hunky Dory Barbershop in 2019.
Data was collected in one of the branches of Hungkydory and used a
questionnaire with 37 indicators given directly to customers and processed using
SEM-PLS. SEM is used to see the corelation of each variable. Respondents used
were 210 customers. This study also compares Hungkydory with its competitors
to be an evaluation conducted in managerial decision making.
The results showed that Hungkydory was superior compared to its
competitors from all indicators. The results of SEM-PLS processing indicate the
influence of service quality on satisfaction, satisfaction with trust, satisfaction
with loyalty and trust in oyalty. While the perception of price towards satisfaction
shows no influence
Faktor-faktor yang Mempengaruhi Ekuitas Merek Gerai Buah Durian (Studi Kasus: CV Si Bolang Durian)
Full text linkSi Bolang Durian is one of the many durian fruit outlets in the city of
Medan. This outlet sells local durian fruit originating from various regions in
North Sumatra. Si Bolang Durian always prioritizes quality products, fresh, sterile
and hygienic so that consumers can immediately enjoy it safely. The price is
affordable and supported by adequate facilities so as to make customers
comfortable, Si Bolang Durian also has a strategic location / place and is easily
accessed by customers. Potential local market opportunities for durian products,
seen from the population of Medan which has now reached 2,210,624 people in
the 2015 census. If it is assumed there are 50 percent or 1,105,312 Medan
residents who consume durian, then it can be seen that the local market is
sufficient promising. The growth of the durian fruit outlet business in the city of
Medan which began to develop also indicates this business is considered as a
prospective business. The increasing number of durian fruit outlets illustrates the
competition between these durian fruit businesspeople. The competition between
similar outlets and also the decline in sales in the last 4 years triggered
increasingly fierce competition, especially in Medan City. The objectives of this
study are: 1) Analyzing the demographic characteristics of Si Bolang Durian fruit
outlet service consumers, 2) Analyzing the factors that influence the Si Bolang
Durian fruit outlet service brand equity, 3) Analyzing the level of contribution of
Si Bolang fruit service brand fruit service variables Durian and 4) Analyzing
managerial implications in the form of marketing strategies for Si Bolang Durian
fruit outlet service brands. The analytical method used is SEM Analysis and
Descriptive Analysis. Data obtained through interviews and general information
as well as other information that supports research. The study was conducted from
July to September 2018.
SEM analysis results show that factors that significantly influence brand
equity in durian outlets are brand awareness, brand association and brand loyalty,
which have loading factors of 0.20, 0.36 and 0.51, respectively. Meanwhile there
is one variable which is not significant, that is brand perceived quality which has a
loading factor value of 0.04.
Based on the SEM analysis, it was concluded that the influence on brand
equity obtained brand awareness, brand association and brand loyalty influence on
brand equity, where all the effects are positive. Of the three variables that are
influential, the Loyaty Brand factor has the most influence on brand equity
compared to the other variables, this can be seen from the estimated value and the
greatest compared to the other variables. Managerial implications of durian fruit
outlets to increase brand equity is to advertise more in print media and also on
billboards / billboards and improve service quality and facilities to be better. So
that it can always be remembered and also build customer trust
Analisis Tingkat Utilisasi Gudang dan Alokasi Kebutuhan Sumber Daya Manusia (Studi Kasus di Gudang Perum Bulog)
Full text linkWarehouse is a facility that has a large portion to support the performance
of companies engaged in logistics. Perum Bulog is a state-owned company that has
warehouses in almost all regions in Indonesia from Aceh to Papua. This study aims
to analyze the level of warehouse ulitlization as well as the potential financial
benefits of warehouse rentals, conditions of different levels of warehouse utilization
in surplus and deficit areas, and human resource needs in warehouses based on the
level of loading and unloading activities.
The data collection of warehouse use purposive sampling in four regions.
Collecting data methods through interviews, observation and secondary data
collection. The data collected is then analyzed descriptively.
The results showed that the largest utilization was in the North Sumatra
region, namely 68.81%, West Java 57.68%, South Sulawesi 30.46%, and West
Kalimantan 43.83%. There are different levels of utilization between surplus and
deficit warehouse areas. The potential financial benefits of leasing a warehouse are
worth 4.757 billion Rupiah. Based on the analysis of HR needs, the allocation of
HR in some warehouses is not ideal compared to the workload