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Pengaruh experiental marketing terhadap kepuasan dan loyalitas konsumen kedai corner coffee di langsa
Get PDFCoffee is one of the drinks that are in great demand by various groups of people, there fore the level of coffee consumption in Indonesia continues to increase from year to year. The increase in the level of coffee consumption has also made coffee shop business opportunities more and more, both local coffee shops and foreign coffee outlets. Langsa City is one of the areas in Aceh where there are many coffee shops. Coffee Corner is the first coffee shop in Langsa City that combines traditional and modern aspects in its presentation. The many variations of similar coffee shops that have sprung up, become competitors for the Corner Coffee shop so that Corner Coffee's income has decreased, this will certainly threaten the sustainability of Corner Coffee's business. Therefore Corner Coffee needs to create a strategy that can make satisfaction and be able to shape customer loyalty.
Experiential marketing is a marketing strategy that can shape customer satisfaction and loyalty through five dimensions, namely sense, feel, think, act, and relate. The purpose of this study is to see the influence of Experiential marketing on customer satisfaction and loyalty in Corner Coffee shop. This research was conducted at Corner Coffee store located at Jalan Ahmad Yani, Langsa City, Aceh. Data collection was conducted in September 2016 for three weeks. Determination of respondents was conducted using accidental sampling technique with a total of 180 respondents. There is a criterion that can be a respondent is at least 17 years old and is willing to be a respondent by filling in a statement in the questionnaire. Data obtained, then processed using Structural Equation Modeling (SEM).
Based on the results of the descriptive analysis, the results show that consumers who are often in Corner Coffee shop are predominantly men with the age range of 18-30 years, which are 159 (88%) with the education level of the majority of respondents are 120 respondents (67%) . Various jobs owned by respondents. A total of 54 respondents (30%) had a profession as entrepreneurs and as many as 43 respondents (24%) were still students. Monthly income which is mostly owned by some respondents is ≤ Rp 2,500,000, which is 85 respondents (47%). A total of 69 respondents (38%) visited the Corner Coffee shop with a frequency of 2-3x a week both working days and holidays. The majority of respondents as many as 164 people (91%) enjoyed coffee at the Corner Coffee shop along with their friends while chatting casually. The menu that is often ordered is black coffee and milk coffee. The expenditure of respondents to enjoy coffee once ranged from Rp. 10,000 - Rp. 15,000.
The coffee shop business is one of the businesses with intense competition because there are many coffee shops of various kinds, so coffee enthusiasts have many choices. In Langsa, there are currently 17 names of coffee shops visited by respondents. Coffee posts are the most visited coffee shop (42%) and Ibam's coffee (22%). Respondents who have never tried another coffee shop, have the desire to try ibam's coffee (64%) and coffee post (29%). The factor that made the respondent try another coffee shop was because he was invited by his friend and there were also many respondents who did want to try a new atmosphere at another coffee shop.
Experiential marketing is reflected by two dimensions which have the greatest contribution, namely sense and relate. The sense dimension shows that the quality and aroma of coffee that is owned by Corner Coffee is better and more fragrant than other coffee shops. The relate dimension says that enjoying coffee at Corner Coffee shows that consumers have good coffee tastes and the waiter at Corner Coffee shop always interacts with consumers. Satisfaction variable is reflected by the Perceived Price Fairness indicator which contributes the most and has the greatest SLF value (0.88) with the statement that overall consumers are satisfied with Corner Coffee shop. Satisfaction referred to in this case is not only a matter of price, but as a whole is sacrificed by consumers to get products and services that are in line with consumer expectations.
Loyalty is reflected by a repeat purchase indicator with the largest SLF value (0.94) with a statement that consumers always take the time to enjoy coffee at the Corner Coffee shop. There are also brand switching indicators which say that the majority of consumers will move to other coffee shops when the Corner Coffee is full so that it can be a solution for Corner Coffee to increase store capacity. In addition, respondents also wished to try other coffee shops because it caused many coffee shops to emerge, causing consumers to have a variety of coffee shops.
The results show that Experiental marketing has a significant effect on customer satisfaction and loyalty both directly and indirectly, which means that if Experiential marketing is improved properly it will increase satisfaction and loyalty to consumers. Satisfaction directly affects consumer loyalty
Faktor- faktor yang memengaruhi kinerja karyawan divisi fundraising lembaga amil zakat dompet dhuafa
Get PDFThe collection of zakat funds from the Lembaga Amil Zakat Dompet Dhuafa (LAZ DD) for the 2012-2016 period has experienced ups and downs each year and has not been able to surpass the national zakat growth rate. Zakat managed growth rate of LAZ DD is still below the growth percentage of national zakat, on the other hand the potential of zakat in Indonesia continues to grow but the acquisition of national zakat is still small. The latest data from the research of the National Zakat Agency (BAZNAS), the comparison of the acquisition with the zakat potential in 2015 was only 1.3%, so that there was enough room for LAZ DD to optimize the growth of zakat management. Whereas if it is associated with the Fundraising Division LAZ DD employee performance appraisal data in 2016, only a few employees of the Fundraising division received an A in their performance appraisal.
This study has three main objectives which include the following: (1) to analyze the performance of the Fundraising LAZ DD division according to the respondent's attitude, (2) to analyze the factors that affect the performance of the Fundraising LAZ DD division employees, and (3) to formulate a strategy LAZ DD to improve the performance of the Fundraising Division. The sampling technique in this study was purposive sampling with a total sample of 50 respondents representing each level of position in the Fundraising division.
This study uses Partial Least Squares Structural Equation Modeling (PLS SEM) to see the factors that influence the performance of employees of the Fundraising LAZ DD division. From the results of PLS SEM analysis, it was successfully identified that the Effort factors, Internal Support of Fundraising Division and Program Division Support had a significant effect on the performance of employees of the Fundraising division LAZ DD, with a leadership indicator that had a high loading factor and the lowest attitude value.
The implications of this study emphasize soft skills training in the form of leadership training for leaders and time management training for employees. In addition, LAZ DD needs to internalize the values of the institution in order to improve employee professionalism and maintain team cohesiveness. Then, LAZ DD needs to provide equipment and technology in good conditions to work. Finally, LAZ DD also needs to maintain and improve the performance of the Program Division that is already good
Analisis kinerja portofolio dan peramalan harga reksadana etf (exchange traded fund) indonesia
Get PDFThe growth of Indonesian ETF Mutual Fund is very significant when viewed from the total growth of its managed NAV funds. Recorded growth of the NAV’s value of ETF mutual fund from 2011 to 2016 is 286%. The significant growth of NAV value is not necessarily in line with the performance of the ETF mutual fund itself. Besides, the ETF mutual fund industry in Indonesia is still in the early stages of development that makes the information about the existence of this investment instrument and information about the performance of ETF mutual funds has not been widely known by the people of Indonesia with very minimal publication. This research aims to conduct a performance evaluation and price forecasting of ETF’s fund as an effort in obtaining information related to such investment instruments to help in making investment decisions.
The sample of this research is Indonesian ETF mutual fund which has been actively traded at the stock exchange from February 2014 until July 2017 such as ETF IDX30 mutual funds, ETF JII mutual funds, ETF LQ45 mutual funds and Indonesia Consumer ETF mutual funds. This research uses a quantitative descriptive analysis method, which conducted research on case studies of performance and forecasting toward the price of ETF’s mutual fund, in order to be able to describe the overall performance of Indonesian ETF. This research uses two research method, risk-adjusted performance method (Sharpe ratio, Treynor ratio, Jensen's Alpha ratio) and box-jenkins forecasting method (ARIMA model). The analytical tool used in this research is E-views 9 with the ARIMA equation model.
The results show that ETF mutual fund has good performance. It showed from the value of NAV that each ETF mutual fund has increased and the rate of return generated positive and tends to fluctuate. With the assessment of ETF mutual fund performance with risk-adjusted performance method, shows the overall calculation for each ETF mutual fund has superior performance when compared to the performance of each reference index. The results also showed that the ARIMA’s forecasting model (0,1,1) is the best model in doing price forecasting for mutual fund premier ETF IDX30, premier Shariah ETF JII, premier ETF LQ45 and ARIMA (MA(1)MA(4) for mutual funds ETF Indonesia premier Consumer. It is also supported by the accuracy analysis of the direction of the expected price movement of the ETF mutual fund price by 80%, which means that the process of forecasting the ETF's alleged recalculation price has been able to read well the movement of the actual price of the actual ETF mutual fund
Pengaruh sikap, gaya hidup dan pengetahuan terhadap minat merawat hewan peliharaan di jakarta
Get PDFThis study aims to determine the effect of attitudes and knowledge on interest in caring for pets. As well as how the influence of attitudes, lifestyle and knowledge of pet care costs in Jakarta. Measurement of attitudes towards interest is carried out using the Theory of Planned Behavior and SEM (Structural Equation Modeling) analysis. Measurement of knowledge of interest is done by chi square analysis. Measurement of attitudes, lifestyle and knowledge of costs using regression analysis with SPSS.
Data collection techniques using survey methods and sampling were conducted at several animal clinics in Jakarta. The study was conducted for 3 months in July - September 2017. The number of samples obtained in this study 178 respondents, selected by convenience sampling method using questionnaires and direct interviews. Data collected includes consumer identity data, which includes demography, gender, marital status, ethnicity, age, education status, type of work and amount of expenditure. Other data collected includes the reasons for keeping pets, the type of pets, the number of pets, the consumer's knowledge of pet care and costs for the care of the pets. The results showed that respondents who had pets in Jakarta were mostly found in North Jakarta. The average pet owner’s is a woman, married status, Chinese ethinicity and aged 25 - 35 years. Education status is bachelor degree, and has a job as an entrepreneur, with monthly expenditure of 5 - 10 million. The average maintenance costs for caring one dog more than Rp. 10 million per year, while caring one cat requires almost Rp. 5 million per year.
Based on SEM analysis on the interest in caring for pets, shows that the relationship between ATB (Attitude Toward Behavior) and PBC (Perceived Behavioral Control) with BI (Behavioral Intention) is significant, while the relationship between SN (Subjective Norm) and Intention is not significant. The result of chi-square analysis between knowledge of the owner and interest can be seen that the value of Asymp sig (0.542)> alpha 0.05, then H0 is accepted, meaning that there is no relationship between knowledge and interest in caring pets. Measurement of attitudes, lifestyle and knowledge with multiple regression analysis using SPSS shows the results that attitudes and lifestyles have a significant effect on costs, while knowledge has no significant effect on costs
Pengembangan strategi bersaing audia house of beauty
Get PDFBusiness challenges in the beauty salon and spa industry are unique compared to other competitors so that they can attract customers as one of the advantages of a sustainable competitive strategy. Competition among similar companies is getting tighter because competitors in the field of beauty services are increasing, volume is increasing and technology is growing rapidly.
One of the salon and spa business is Audia House of Beauty which is one of the many salon and spa businesses in the Bekasi area that have the potential to be developed. The salon must improve its performance so that it can compete with other salon salons that have their own advantages in consumers. This study aims to: 1) identify the attractiveness of the salon and spa industry in the city of Bekasi to find out the position where the company can compete with other competitors; 2) analyze the ability to compete Audia house of beauty with other competitors; 3) drafting the right business strategy for the Audia house of beauty in an effort to increase competitiveness in the city of Bekasi.
Descriptive method is used to identify factors related to the attractiveness of the salon and spa industry in the city of Bekasi and to know the position where the company can compete with other competitors. Another descriptive analysis tool is the five forces porter used to determine the level of competition in the industrial environment of a company. And stakeholder engagement analysis to identify stakeholders who have involvement with Audia House of Beauty.
The results of the GE Mc Kinsey matrix will generate the level of industry attractiveness and business position of the company that will pay attention to indicator indicators derived from internal and external variables. The company is in a selective investment position where the company is good to grow based on market segments and specialization is needed as a differentiator with similar companies. The results of the five forces porter analysis based on descriptive analysis can be said that the competition of similar companies, newcomers, and bargaining power of consumers is stated high so that it is good to develop. While the bargaining power of suppliers and substitute product development is declared low so it requires more development to develop in order to be able to compete with other competitors Stakeholder grouping aims to facilitate companies in designing competitive strategies. The competitive strategy is expected to increase the company's market share and be recognized by consumers
Analisis elastisitas permintaan tabungan mudharabah bank syariah sebagai upaya peningkatan market share
Get PDFRPK (Rumah Pangan Kita) is a program of Perum BULOG that cooperate with society to maintain staple food price stability. The rapid growth of RPK in the early period can be caused by the easiness of registration requirements, small capital requirements, and BULOG’s support to RPK, but nowadays there are a lot of inactive RPKs. These problems can be caused by unsatisfactoriness of customer to BULOG product and RPK service qualities. This study aims to analyze the effect of product quality and service quality on satisfaction and loyalty of the customer and to formulate managerial implications that can be applied to increase RPK customer satisfaction and loyalty.
Multistage sampling was used in this research. The city selection was based on purposive sampling technique, include Jakarta, Bandar Lampung, Pontianak, Surabaya, and Palu. The selection of RPK outlets for each city was based on simple random sampling technique and convenience sampling used for customer in every outlet. There was requirement for customer to be the respondent of this research, it is the customer that has consumed BULOG product more than once. The sample used in this study was 450 respondents.
The results showed that the product quality and service quality significantly influence satisfaction, while satisfaction have a significant effect on loyalty. This influences have a positive relationship which indicates the better quality of BULOG product and the better service quality of RPK will increase customer satisfaction too. Good customer satisfaction will also create loyalty of customer. It also shows that there was a significant and positive indirect influence of product quality and service quality on customer loyalty.
Indicators that mostly contribute product quality are the physical characteristics and product taste. Indicator that has the greatest contribution to the service quality is the hospitality of RPK servants. Service quality influence customer satisfaction more than product quality. This also applies for indirect effect where service quality has a greater indirect effect on loyalty than product quality does. Customer loyalty will be built if BULOG continuously improve product quality and service quality to increase customer satisfaction that will also make a positive impact on customer loyalty
Analisis faktor-faktor yang mempengaruhi kebijakan dividen perusahaan pertambangan periode 2011-2015
Get PDFStock market has important role for Indonesian economy, also as a tool of capital funding for company obtained from citizen and investor. Along with economic growth, the needs of energy is growing. Mining sector is one of economic pillar in Indonesia as a energy source which is really needed for economic growth. Mining sector has unique characteristics, commonly long-term, high risk, tend to high uncertainties in company funding. In recent years, Indonesia mining sector has funding problem caused by coal price fluctuation, crude oil, energy and metal. This problem caused short-term and long-term debt for company operational funding. That problem also effected the fluctuation of stock price year to year.
In stock market activity, investors have expectation from their investment, which called dividend. Dividend is cash distribution, other asset, obligation or other kind of evidence which stated company debt to investor in one company, as a portion from several stocks owned by investor. Company must have policies to dividend sharing and retention. Dividend policy is company decision to determine how much and what kind of return or dividend should be given or retention of earning for future investment.
This research used descriptive and econometric methods. Variables used in this research are dividend payout ratio, current ration, debt to equity ratio, return on assets, credit investment interest rate, exchange rate, mining stock market index, and industry production index. Data are collected from Indonesian Stock Exchange (IDX). Those data are used to computed research variables from 2011 to 2015. Analytical tools used is panel data with Fixed Effect Model using E-views software version 9.0.
Based on research result, mining company listed at Indonesian Stock Exchange (IDX) can be concluded current ratio effect to dividend payout ratio, debt to equity ratio to dividend payout ratio obtained coefficient effect 0.032 with Probability (0.010) less than alpha (1%, 5%, and 10%), current ratio has positive and significant to dividend payout ratio, debt to equity ratio to dividend payout ratio has coefficient effect 0.37 with Probability (0.000) less than alpha (1%, 5%, and 10%) then debt to equity ratio has positive and significant to dividend payout ratio, return on assets to dividend payout ratio obtained coefficient effect 0.037 with Probability (0.007) less than alpha (1%, 5%, and 10%) then return on assets has positive and significant to dividend payout ratio, credit investment interest rate to dividend payout ratio obtained coefficient -4.468 with Probability (0.000) less than alpha (1%, 5%, and 10%) then credit investment interest rate has negative and significant to dividend payout ratio, exchange rate to dividend payout ratio obtained coefficient 0.250 with Probability (0.460) more than alpha (1%, 5%, and 10%) then exchange rate has positive and not significant to dividend payout ratio, mining stock price index to dividend payout ratio obtained coefficient effect 0.173 with Probability (0.000) less than alpha (1%, 5%, and 10%) then mining stock market price index has positive and significant to dividend payout ratio, industry
production index to dividend payout ratio obtained coefficient effect 1.406 with Probability (0.000) less than alpha (1%, 5%, and 10%) then industry production index has positive and significant to dividend payout rati
Strategi kopertis wilayah xii dalam perbaikan mutu perguruan tinggi swasta yang berkelanjutan
Get PDFQuality of higher education is indicated by producing competence graduates and also developing science, and technology which providing beneficial for the society and country. Universities in Indonesia are generally improving, especially in the implementation of internal and external quality assurance systems. Based on data of BAN-PT as of January 2017 only 49 universities in Indonesia get A rank accredited institutionally, and mostly achieved by Public University (PTN), and only 15 of them are achieved by Private Universities (PTS). It is undeniable that currently PTS’ under the coordination of Kopertis Wilayah XII face various challenges and difficulties to compete. Competition is not only with PTN, but among universities in the same region. This study aims to identify the role and performance of Kopertis XII, to identify the quality condition of PTS in KOP XII and to analyze the factors affecting low proposal for institutional accreditation of PTS, and to formulate the strategy to be done by Kopertis XII in order to improve the accreditation status of private universities. The approach taken in this research was descriptive qualitative method. Technique of data collecting was done by interview technique which contains written questions. Respondents in this study were 26 people consisting of the leaders of PTS, chairman of the foundation, chairman of Research adn Communiti Service Institution, Coordinator Kopertis XII and Institutional Section. Data analysis used in this research was SWOT analysis and Ishikawa analysis. The results of this study show the roles and functions of Kopertis XII in improving the quality of education in the PTS have been done well through the many programs every year and in line with the strategic Plan Kopertis XII. However, the level of Kopertis XII achievement has not been optimal which measured by several indicators. On PTS side, based on resources, infrastructure, students, research and community service of is still low compared to the existing National Standard. This is identified by the percentage of academic status of Asisten Ahli are still very high. Morever, the percentage of lecturers who have not had academic status and Bachelor qualification are still high. On the academic matters, it can be seen that administrative work such as student selection is still carried out manually, limited facilities and infrastructures, low activities of research and community services.The factors influensing the readiness to be accredited have been identified, which are low understanding of vision, mision, , governance of higher education institution, and the function of quality assurance institutions, unappropriate lecturers qualification, unadequate facilities and infrastructure, limited information systems application, unrelevant curriculum with Indonesia Qualification Framework, low interest of lecturers to conduct research, publications, and community service. On the other hands, Kopertis XII Strategies have to be strengthened internally, by improving the competencies of human resources, and implementing efficient governance system, developing
information system to improve the quality of PTS’ data, and develop Private University base of data mapping in the implementation of internal quality assurance system (determination, implementation, evaluation, control and improvement of standards)
Faktor yang memengaruhi kredit bermasalah bank konvensional dan syariah di indonesia
Get PDFCredit risk is the risk that occurs when borrower can’t pay installment in bank, both principle and interest. A bank’s credit risk can be reflected through value of non performing loan (NPL) in conventional bank and non performing financing (NPF) in islamic bank. NPL and NPF can occur due to a number of things, both from the side of the bank and the customer itself, starting from internal and external factors. The purpose of this study is to analyze the influence of bank’s external and internal factors to NPL and NPF. The external factors of the bank examined in this study were macroeconomic factors consisting of interest rates, exchange rates and growth of GDP, while bank’s internal factor that analyze is LDR/FDR.
Sample of this study is nine conventional bank and three islamic bank, where data used is quarterly data from 2008 to 2017. This study was analyzed using panel data method. The data used in this study were secondary data obtained from related institutions such as Bank Indonesia, Otoritas Jasa Keuangan, Badan Pusat Statistik and other related institutions. The collected data is processed and analyzed using the Panel Data Regression method with the help of EViews 9 software.
The results of this study are that in conventional banks the factors that significantly influence the NPL are interest rates, GDP growth and LDR, where the three factors have a negative relationship to the NPL. Inflation in conventional banks does not have a significant relationship to NPL despite having a negative relationship. In Islamic banks, the factors that significantly influence the NPF are interest rates, exchange rates and GDP growth. Interest rates and exchange rates have a positive relationship to NPF, while GDP growth has a negative relationship to NPF. The factor that does not have a significant relationship with NPF on Islamic banks is the LDR.
From the results of these studies, managerial recommendations were formulated for both the banking and regulators in managing and reducing non-performing loans. For banks, it is expected that improving economic conditions can be utilized properly in increasing lending so as to improve credit quality. Not only that, the increase in interest rates (BI Rate) also needs to be watched out by banks so that banks are right in setting credit interest rates. For regulators, it is hoped that it would be wiser to determine a decision such as interest rates, so that no party would benefit from the decision
Analisis kualitas website balai besar pascapanen bogor dalam meningkatkan pelayanan informasi publik menggunakan model 2qcv3q
Get PDFAt present time the need for information cannot be ruled out, so information
technology needs to be continuously developed. E-Government as one of the
technological implications in governmental administrasion should implemented
the trend. Delivering an information to the public must be better supported by
technology. The Indonesian government, through its policy, encourages all public
institutions to implement E-Government, one of which is the development of
agency websites. As a public institution, Balai Besar Pascapanen Bogor carries
out public information services through the official website
http://pascapanen.litbang.pertanian.go.id, whose mission is to be able to integrate
an information as a research institute producing technology and innovation of
agricultural postharvest that supports the realization of food sovereignty and
farmers' welfare. Based on the regulation and to accomodate those mission the
website has been developed.
The purpose of this study is to analyze the quality of BB-Pascapanen
website through a 2QCV3Q model. This model was chosen because it has a multiparty
approach involving three actors in the development of a website, namely the
BB-Pascapanen Bogor (owner), the web developer and the web user. In addition
the 2QCV3Q model has seven dimensions based on the Ciceronian Loci in
analyzing websites. The sample collection technique used was convenience
sampling by distributing questionnaires to 88 BB-Pascapanen website users who
had corresponded with the agency via email so they could be asked for
information about the website they visited using a questionnaire distributed
online. Then the results are processed using the IPA (Importance Performace
Analysis) method to determine the level of performance and importances. The indepth
interview method is carried out by the agency and the developer to find out
the quality of the website based on the dimension.
The results of the analysis shows from institution and web developer point
of view that the feasibility dimension needs performance improvment, namely the
attributes of financial resources, infrastructure and human resources. The other
dimensions from user point of view that need to be improved are dimension of
identity (attributes of website uniqness, impressum distinctness), content (attribute
of information detail and accuracy), services (attribute of correspodence feature),
locations (attribute of availability of Link, url easy to remember, easy searching in
website, addresses written in website exists in google map, hotline), and usability
(attribute of layout structure, orientation navigation and response, download time)