Bogor Agricultural University

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    Formulasi strategi bisnis pt robotaqua indonesia

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    Air pollution has become an environmental issue that is often found in big cities. Air pollution can occur both outdoors or indoors. To avoid the exposure of outdoor pollution, almost 90% of human activities is indoors. However, Chandra (1992) revealed that as many as 400 to 500 million people, especially in developing countries faced with the problem of indoor air pollution. To overcome this, PT Robotaqua comes with an air purifier. Since its establishment in 2013, the company has experienced good business growth. It can be seen from the increase in income from 2013 to 2016 which reached an average of 12% each year. However, at present, the company has faced problems in several aspects of the business which have caused sales to be hampered and declining the company's business performance. Various problems faced by PT Robotaqua were suspected because of the unpreparedness of the business strategy that had started to run the business from the begining. This research aim is to formulate the strategy that can overcome the problems at hand. The study used a descriptive method with an analysis tool in the form of a SWOT matrix. Respondents used in the study include the board of directors who have the authority to determine the direction of the business policy that the company will take. The method of the data collection is done through observation, Focus Group Discussion, and literature review. The results of the FGD agree on 3 (three) key criterias that can be used to determine the priority of the strategy, namely 1) can overcome the licensing problems, 2) can increase income, and 3) can add new revenue sources of the company. Based on the three criteria, 5 (five) selected strategies are to improve the efficiency and effectiveness of inventory management, periodically update licenses regulation, increase sales incentives, develop market share, and improve after-sales services. The managerial implications of the company based on this strategy are to improve inventory management, periodically monitor import licensing policies and improve employee engagement programs to improve sales performance

    Determinan financial distress perusahaan subsektor ritel di bursa efek indonesia

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    Retail sector has a big role and contribution for Indonesia economy. Based on BPS data (2016), retail sector contributed 15.24% to gross domestic product and created jobs for 22.4 million workers. The 2017 Global Retail Development Index (GRDI) report released by global consulting firm A.T. Kearney put Indonesia as the 8th developing country with the most attractive retail potential. Different from actual conditions, retail performance declined in terms of average sales growth based on Bank Indonesia Retail Sales Survey (SPE) and trading summary of Indonesian Stock Exchange. The phenomenon throughout 2017 about many publicly listed retailers which close their offline stores such as Matahari Department Stores (PT Matahari Department Store Tbk), Debenhams, Lotus (PT Mitra Adiperkasa Tbk) and Hero (PT Hero Supermarket Tbk) strengthens the indication of financial distress that experienced by national ritel industry. Some of the data used in this study are company’s annual reports, Bank Indonesia publications and data from Indonesia Stock Exchange. The study was conducted during the months of January to August 2018 using quantitative analysis with statistics and econometrics. The number of companies selected as samples are 14 companies with the election period of 2013 to 2017. Processing techniques and data analyisis are (1) Financial health conditions analysis by calculating the value of DSCR retail companies using Microsoft Excel 2013, (2) Pearson correlation analysis to identify the the relationship between financial health conditions with companies status based on integral process of financial distress using SPSS 21 and (3) Panel data regression analysis to examine financial ratios and macroeconomics factors which affect to financial distress on the retail companies using Eviews 9. The results of the research shows that retail companies engage in the business of telecommunication devices, building materials, convenience store models and minimarkets have more potential to experience financial distress. The results of pearson correlation analysis shows that there is a weak and negative correlation between DSCR as a proxy of financial distress with deterioration performance and cash flow problem. The financial ratio variables such as current ratio and return on equity have positive and siginificant effect to DSCR, whereas debt to equity ratio has negative and siginificant effect to DSCR. Meanwhile, significant macroeconomic variables were gross domestic product and interest rate. Gross domestic product has positive effect on DSCR while interest rates has negative effect on DSCR

    Pengaruh struktur modal dan kinerja keuangan perusahaan terhadap nilai perusahaan agribisnis di bursa efek indonesia

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    Agribusiness is one of the sectors driving Indonesia’s economy that has a role in increasing the welfare of society and the country, but there are difficulties high risks characteristic that makes it difficult to develop this business. One of such problems is capital. As a source of funding, both long term and short-term capital become very important in business development. Determining the optimal capital policy will benefit the company greatly by saving money and giving business the capanility to expand which will increase their profitability and firm value. The data used in this study are secondary data from annual reports and statistic data from BEI. This study used a quantitative approach in the form of statistical and econometric analysis. The samples chosen for this study are 16 companies as observed from 2012 to 2016. The data used are follows: (1) Analysis of capital structure, firm financial performance, and firm value by calculating the average value using Microsoft Excel 2013 software, (2) Panel data regression is used to test the effect of capital structure and firm financial performance towards firm value by using software Eviews 9. The results of the study show that the capital structure (DER) of agribusiness firms differs from one firm to another, depending on their needs. It could be observed that there are 63% firms choosing to use debt as the source of their main capital, while 37% or the other firms used equity instead. Agribusiness firm value (PBV) which is described by its share price offered in the market is still higher compared to the price offered by the company. The analysis of the effect of capital structure and firm financial performance on firm value shows that capital structure (DER) and firm financial performance (ROA & ROE) have a positive and significant effect on firm value (PBV), while the control variable that used in this study, like firm growth (Growthsales), dividend policy (DPR) and firm size (Size (Lntotalaset)) have insignificant influence on firm value, where firm size and dividend policy have a positive effect, while firm growth has a negative effect on firm value

    Analisis pengaruh social media influencer dan brand image terhadap minat beli konsumen (produk kecantikan dan perawatan kulit)

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    Recent years was a magnificent evolution on digital world. Some phenomenon comes from social media which drive the new ways of communication between a companies with their consumers. Oftentimes, they (companies) hired an influencer on social media to advertise their product. This study was design to analyse the impact of social media influencer and brand image to consumer’s purchase intention. Female with millennial ages (15-34 years old) and living around Jakarta city was participated to this research and they been asked using structured questionnaire through online. A structural equation modelling (SEM) was used to analyse the data collection. The result of this study hammering the current believe that it is true the social media influencer has a significant impact to build the brand images and it has positive correlation. But based on the study, using social media influencer to influence consumer’s purchase intention was not giving a significant impact. It will help the brand to building a perceive image on consumer’s mind then the brand image was actually drive their consideration to purchase

    Pengaruh implementasi kartu tani terhadap efektivitas penyaluran pupuk bersubsidi di kabupaten kendal, jawa tengah

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    The Farmer Card Program is run by the government to improve the effectiveness of the distribution of subsidized fertilizers. This program requires farmers to buy fertilizer using farm cards and fertilizer agents using Electronic Data Capture (EDC) machines with the aim that the distribution of subsidized fertilizer can be monitored and controlled so that the effectiveness of distribution increases. The research objective here is to examine several factors that influence the application of farmer cards and their effect on the effectiveness of subsidized fertilizer distribution. The data used as evaluation material is subsidized fertilizer distribution during 2018 by taking primary data in the form of questionnaires to farmers who receive farm cards in Kendal District, Central Java. The analytical model used is through the Structural Equation Model (SEM)-Partial Least Squares (PLS) which is to measure the factors that influence the implementation of farm cards which are associated with the level of effectiveness of subsidized fertilizer distribution. The results showed that the implementation of Farmer Cards was still low and the variables that most influenced the effectiveness of the Farmer Card implementation were the variables of farmers' understanding, compliance and the socio-cultural condition of the community and economic factors of the farmers. While the effectiveness of subsidized fertilizer distribution has been quite effective. The conclusion also states that the implementation of Farmer Cards has a significant effect on the effectiveness of subsidized fertilizer distribution. From all five variables, the right distribution of subsidized fertilizer, the timely variable is the most important variable for farmers in their agricultural production process

    Dampak kebijakan moratorium dan transhipment terhadap bisnis perikanan tuna di kota bitung sulawesi utara

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    Fishery is one of the priority sectors that contributes to national development. One of the commodities that contributes to the fishery business is tuna, which is a high-economical fish species and a foreign exchange-producing commodity. Illegal, Unreported and Unregulated (IUU) Fishing issues and stock degradation in the framework of sustainable development had pushed the government to issue moratorium and transshipment policies. Minister of Marine Affairs and Fisheries Regulation Number 56/PERMENKP/2014 regulates the moratorium on capture fisheries business licenses in the Fisheries Management Areas of the Republic of Indonesia for fishing vessels whose development is carried out abroad (ex-foreign). While the Minister of Marine Affairs and Fisheries Regulation Number 57/PERMEN-KP/2014 regulates the prohibition of landing catch fish from fishing vessels through transshipment. The decline in the volume of fisheries production and exports starting in 2014 was allegedly due to the impact of the policy. One of the affected areas is Bitung City which is the center of tuna fishery business from production, management to marketing/distribution in the eastern region of Indonesia. Therefore, this study aims to (1) analyze the moratorium and transshipment policies (2) identify business actors affected by the moratorium and transshipment policies in Bitung City, (3) analyze the impact of economic and social moratorium and transshipment policies both directly and indirectly, and (4) suggest managerial recommendations for the tuna fishery business. The study was conducted in Bitung City, North Sulawesi Province from June to August 2018. The data used in the study were obtained by observation and depth interviews using questionnaires. The technique of determining respondents was done by purposive sampling which included government agencies, associations, academics and fishery business actors. Policy documents were analyzed by content analysis, primary data and secondary policy impacts collected were tabulated and discussed descriptively. Economic valuation of the impact of policies was analyzed by the Extended Cost Benefit Analysis (ECBA) method. The results of this study are as follows. Firstly, in general, the moratorium and transshipment policies have not seen the biological conditions of the catch and there is no comprehensive study regarding the status of fisheries resources. The obstacle faced at the time of policy implementation in Bitung City was the absence of socialization of the policies to the business actors. Secondly, there are business actors affected by the moratorium and transhipment policies that were implemented starting November 2014. Valuation of the impact of policy was carried out on nine business actor, including ship owners, crew members, fishing business employees, fish processing units (FPU), FPU employees, fish auction sites, fish suppliers, traditional fish processors and land transport entrepreneurs. Thirdly, The values of the economic impact (loss profit) on tuna fishery business were Rp. 1.35 trillion per year. While the values of the social impact (loss of a job) on tuna fishery business were Rp. 1.28 trillion per year which caused 17,972 people losing their jobs. So the total values of the economic and social impact of the moratorium and transshipment policy on tuna fishery business was Rp. 1.35 trillion per year. This value certainly has an impact on the economy in city of Bitung. The moratorium and transhipment policies should consider the conditions in the field to be on the right targets, provide economic and socio-economic benefits in the long term and support the fishery business

    Pengaruh gaya kepemimpinan, motivasi dan disiplin kerja terhadap karyawan bank xyz area jatiwaringin

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    Employee performance is one aspect that is a major concern for companies in the current era of globalization. Employee performance is expected to create the best results, as well as in the world of banking, the ability to get new customers and maintain old customers is needed. There are several factors that are thought to influence the performance of a company, namely leadership style, motivation, and discipline of work. This study aims to Analyze the leadership style, motivation, and work discipline of Bank XYZ employees in Jatiwaringin Area, Analyze the influence of leadership style and motivation on Bank XYZ employee discipline Jatiwaringin Area and Analyze the influence of leadership style, motivation and discipline of work on the performance of Bank XYZ Jatiwaringin Area employees. The questionnaire was distributed to 100 employee respondents using a purposive sampling technique. The analytical method used is the Structural Equation Model (SEM) with the Partial Least Squares (PLS) approach with SmartPLS 3.0 software. In producing good employee performance, there must be a close relationship between leadership style, motivation and discipline of work. The results showed that: (1) The directive leadership style is the leadership style that most influences motivation, discipline of work and employee performance. For the work itself is the dimension of the most influential indicators of motivation in discipline of work and performance, timeliness is an indicator of discipline of work the most influential on employee performance; and work quality is the most influential indicator for employee performance. (2) The leadership style partially has an effect but not real on employee work discipline and motivation has a significant and positive effect on discipline of work, whereas leadership style and motivation have a significant and positive effect simultaneously on work discipline. (3) Leadership style has a significant and positive effect on employee motivation and performance, and employee performance and discipline of work have an effect but not significantly on employee performance. From this, it can be concluded that the motivation variable has the most dominant influence on employee performance variables among the two other variables studied

    Formulasi strategi distributor alat dan mesin pertanian (studi kasus pt bina pertiwi)

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    Indonesia as an agrarian country faces the challenge of how to increase agricultural productivity to meet increasing needs. One way to increase agricultural productivity is by mechanizing agriculture. For the passage of good mechanization of agriculture there is a need for adequate amounts of agricultural equipment and machinery (alsintan). Thus, in Indonesia, alsintan is one of the businesses that still has a large opportunity to develop. The existence of healthy agricultural machinery distributor company is also expected to be one of the supporters of the success of agricultural mechanization in Indonesia. PT Bina Pertiwi (BP) is one of Indonesia's private companies which is a subsidiary of PT United Tractors Tbk (UT). The company's main business is trading in agricultural machinery and equipment. Other business lines are forklifts, generator sets, construction machinery and the latest are heavy equipment aftermarket parts. With a fairly diverse business line, this company is inseparable from the challenges of slow business growth as a result of external and internal changes. In the period of 2014 to 2018 PT Bina Pertiwi experienced a stagnant value of sales growth and declining profits. The objectives of this study are: 1) To analyze the strategic factors of the external and internal environment that affect the growth of the business of PT Bina Pertiwi, 2) Formulate strategies that can be applied to increase the business growth of PT Bina Pertiwi, 3) Develop a strategies road map of PT Bina Pertiwi. The method used consists of strategic factors analysis of the external environment with the framework of Politic, Economy, Social, Technology, Environment, Legal (PESTEL) and Porter’s 5 forces and internal factors with functional frameworks (marketing, sales, operations, finance, HR), External Factors Evaluation (EFE) analysis, Internal Factors Evaluation (IFE) analysis, Internal External (IE) matrix analysis, SWOT matrix analysis, and strategic architecture. The results of the analysis show BP's external strategic factors include 6 opportunities and 6 threats. The internal strategic factors include 5 strengths and 4 weaknesses. In this study BP obtained EFE 2.617 and IFE 3.047. The position of BP in the IE matrix is quadrant IV which means grow & build with a choice of intensive and integrative strategies. The results of the SWOT analysis provide BP with several strategies that can be implemented, namely in the form of 7 SO strategies, 3 ST strategies, 5 WO strategies. The choice of strategy is then compiled in a strategic architecture to become a road map for BP in the next 4 years towards the goals and objectives set by the company

    Pengaruh rekomendasi sponsored blogger terhadap purchase intention studi kasus new product launching greenfields yogurt drink

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    The presence of fast-growing social media platforms and the substantial amount of social media users in Indonesia provide opportunities and challenges for the beverage industry in promoting their products. On the other hand, to reduce the purchasing risk, consumers first seek input related to products or services through social media before making any purchase. From a marketing perspective, bloggers are seen as a new type of electronic word of mouth (e- WOM). Bloggers or online writers continue to grow as content contributors in the world of digital marketing. Along with their high reputation. The level of consumer trust in bloggers is able to attract more visitors / readers every day compared to conventional media circulation. This opportunity was captured by the beverage industry, especially Greenfields yogurt drink by utilizing the power of highly reputed bloggers as part of the company's marketing communications (sponsored blogger). This study aims to determine the benefit effect of sponsored bloggers’ recommendation by testing the variables of trust towards bloggers, level of consumer interaction, and consumer attitudes related to Greenfields Yogurt Drink products on the purchase interest. The result shows the significant benefits of sponsored bloggers’ recommendation. The research was conducted using primary and secondary data. The primary data was collected through online questionnaire with a sample of 245 respondents of active social media users, namely blog readers. Furthermore, the data was analyzed using the Structural Equation Model (SEM) with SPSS and LISREL software. It can be concluded that product recommendations by bloggers on the trust variable have a positive and significant effect on the perception of benefits, while the perception of benefit significantly influences the consumer interaction and the reader’s attitude towards the product brand. Consumer interaction variable shows a significant effect on attitudes toward the product brand and the attitude towards the product brand has a significant effect on buying interest. However, this study also found that trust in bloggers does not affect the attitude of blog readers towards the product brand. Blogger is still considered a viable marketing communication strategy for the corporations. Blogger’s reputation, the number of followers and blog traffic or the number of visitors, the marketing promotion strategy can be carried out effective, efficient, and on target

    Analisis pengaruh kupon, maturity, likuiditas dan rating obligasi terhadap yield obligasi perbankan

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    Issue of bonds is an effort by the Bank to increase components of supplementary capital (Tier 2). In Basel III regulations issuing bonds can only be calculated at a maximum of 100% of the Bank's Core Capital. Nowdays in Indonesia the corporate bond market capitalization is dominated by the Banking sector. Banks as issuer of banking bonds, needs a strategy to issue bonds. Bond, Yield is the most important factor as a consideration for investors to buy bonds as investment instruments. Investors will calculate the amount of investment income for the funds bought by the bonds using a Yield measuring instrument (Rahardjo 2003). Banks as bond issuers must be able to offer attractive bonds for investors by promising the best Yield on these bonds, so that the target of funding through bond emissions can be achieved. This study analyze the effect of coupons, maturity, liquidity and bond rating of the banking sector bonds on bond Yields and forecasted the Yield of banking bonds in the next one year and 4 quarter. The research period in the 3 quarter of 2014 to the 3 quarter of 2018. The sample used in the study was Bank bonds which were actively traded in the bond market during the study period, there are 14 Bonds issued from 7 Banks of BUKU 3. Yield used in Yield To Maturity research is dependent variable and coupon, maturity, liquidity and bond maturity. The panel data analysis method is used in the research after testing the best model so the fixed effect model is selected in the study. The results showed that the R-square value was 78.73%. The coupon and maturity variables have a significant positive effect on the level of α = 5%. While the bond maturity variable has a negative effect on bond Yields at the level of α = 5%, And the liquidity variable has not effect on bond Yields. Furthermore, forecasting is done on bond Yields. By using a forecasting model/method of time series relationship that is interpreted in the trend analysis chart in Minitab Software, there are 4 types of models to be chosen to right forecasting model, namely linear models, quadratic models, models exponential growth and S-Curve model. The result of forecasting 14 Bank bonds in the sample is that the majority of bond Yields show a declining trend and only one Bank bond shows a increasing Yield

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