Journal for ReAttach Therapy and Developmental Diversities (JRTDD)
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Efficient Conservation of Built Heritage in Delhi through Corporate Social Responsibility
No full textThis research paper explores the role of Corporate Social Responsibility (CSR) in the conservation of built heritage in Delhi, examining how CSR initiatives can contribute to the preservation and enhancement of the city\u27s historical sites. Through qualitative analysis of corporate reports, case studies, and literature, the study assesses current CSR practices and their impact on heritage conservation efforts in Delhi. Key findings indicate that while CSR provides essential resources for the maintenance and restoration of heritage sites, challenges such as sustainability of funding and regulatory complexities persist. The paper discusses successful examples of heritage conservation funded by CSR, including the restoration of prominent sites like Humayun’s Tomb and Jantar Mantar, and evaluates the challenges and opportunities in aligning CSR with conservation goals. Recommendations are provided to enhance the efficacy of CSR efforts, including the improvement of regulatory frameworks, establishment of dedicated heritage conservation funds, and strengthening of public-private partnerships. The study concludes that CSR plays a critical role in sustaining heritage conservation in Delhi, offering a vital link between corporate engagement and cultural preservation. This research contributes to a deeper understanding of how CSR can be leveraged to support sustainable heritage management in urban settings
Formulation And In Vivo Evaluation Of Ritonavir Nanosuspension
No full textAim: Formulation and in vivo evaluation of Ritonavir nanosuspension.
Objectives: To study the significance variance in the pharmacokinetic parameters of ritonavir.
Methods: Blood samples were collected and studied for Pharmacokinetic parameters.
Results: It was observed that when compared to pure drug, nanosuspension had improved pharmacokinetic properties.
Conclusion: In the current study, the prepared NS have better bioavailability when compared to pure drug
Measuring Customer Engagement in Digital Marketing
No full textCustomer engagement is a critical factor for the success of digital marketing efforts. In today\u27s hyper-connected digital landscape, understanding and effectively measuring customer engagement have become essential for businesses seeking to build strong customer relationships, enhance brand loyalty, and drive revenue growth. This paper aims to provide insights into the multifaceted nature of customer engagement in the context of digital marketing and explores various methodologies and metrics for its measurement. The paper begins by discussing the conceptual framework of customer engagement, highlighting its dimensions, and emphasizing the evolving nature of engagement in the digital era. It then delves into the challenges associated with measuring customer engagement in the digital realm, including the complexity of online interactions, the diversity of digital channels, and the need for real-time assessment. Through an extensive review of existing literature, this paper presents a comprehensive overview of quantitative and qualitative metrics that businesses can employ to gauge customer engagement. Quantitative metrics encompass traditional indicators such as click-through rates, conversion rates, and social media metrics, while qualitative measures include sentiment analysis, customer feedback, and brand sentiment tracking. Moreover, the paper explores emerging technologies and innovative approaches that leverage artificial intelligence, machine learning, and data analytics to provide a deeper understanding of customer engagement behaviors. It emphasizes the importance of combining multiple metrics and utilizing advanced analytical techniques to obtain a holistic view of engagement dynamics. The paper underscores the significance of measuring customer engagement in digital marketing as a means to optimize marketing strategies, improve customer experiences, and foster long-term relationships. It encourages businesses to adapt their measurement approaches to the evolving digital landscape and offers insights for future research directions in the realm of customer engagement measurement
"Synthesis, And Characterization Of Several Transition Metal Complexes Derived From Α-Benzilmonoximethiosemicarbohydrazide And M-Chlorobenzaldehyde."
No full textSeveral complexes derived from thiosemicarbohydrazide, specifically α-benzilmonoximethiosemicarbohydrazide-m-chlorobenzaldehyde (HBMTSmCB) and its complexes with Fe(II), Ni(II), Cu(II), and Co(II), have been synthesized and meticulously characterized. The characterization employed a range of analytical techniques including elemental analysis, conductivity measurements, and magnetic susceptibility assessments. Spectroscopic methods such as Proton Magnetic Resonance (PMR), Fourier Transform Infrared (FTIR) spectroscopy, and electronic absorption spectra were also utilized to elucidate the structural and bonding characteristics of these complexes. It was determined that all trivalent metal complexes synthesized exhibit octahedral geometries
Transforming Self-Perception: The Long-Term Effects of Specialized Yoga on Body Image and Self-Esteem in Spinal Cord Injury Patients
No full textBackground: Spinal cord injury (SCI) greatly affects not only physical capabilities but also psychological welfare—an adjustment that is normally experienced with body image disturbance and decreased self-esteem. More often than not, current rehabilitation programs do nothing to reverse this specific psychological dysfunction. Yoga, because of its integral approach, has been embraced as one of the interventions that may further improve the situation.
Objective: To assess the long-term impact of a specialized yoga program on body image and self-esteem in a group of patients with spinal cord injury.
Methods: This was a longitudinal, mixed-method study that conducted its research at Patanjali Wellness Centre in Haridwar, India, on 60 SCI patients, who were randomly divided into two groups: an intervention group, which received yoga treatment, and a control group, which received standard care. The yoga group practiced a tailor-made yoga program three times a week over 6 months. Quantitative data were collected at baseline, post-intervention, and at follow-up using the Body Image Scale (BIS) and Rosenberg Self-Esteem Scale (RSES) belonging to the participants. Qualitative data were gathered through semi-structured interviews and focus groups, and thematic analysis was used for the analysis of the data.
Results: The intervention group showed significant improvement in body-image and self-esteem, which were sustained up to 6 months (p < 0.01). Changes in these variables were not significant in the control group. Participants also reported the yoga intervention to be empowering and change indicating.
Specialised yoga brings rather tangible benefits to the body image and self-esteem of SCI sufferers; its inclusion in the programs of medical rehabilitation could be considered as a measure for the purpose of holistic recovery and improvement in quality of life. There is a need to further study the broader psychological impacts and refine these interventions
Youth As Call Centre Agents: A Sociological Description
No full textAs vans with tinted windows creep at night into middle-class, urban neighbourhoods in India, spiriting away young men and women to work until dawn at multinational call centres. Following the dot-com boom in India in the nineties the phenomenal success of BPOs, particularly call centres, continues in 2023, offering high-school and college English-speaking graduates quick employment with comparatively high wages. Through empirical research, this article addresses the transformation of Indian urban labour into a global proletariat. The paper explores the socio-economic background of call centre employees working in Gurgaon. It makes a sociological analysis to ascertain the social, economic, and family background of call centre employees and their level of education—impact on health. Based on a structured interview schedule, the study selected 300 employees working at six call centres as the primary data
Deciphering The Border Lives: A Study On The Problems Of The Indo-Bangla Borderlands In Assam
No full textBorders are the prime concern for all the states to safeguard their domain and there are countless shreds of evidence where the states developed their border fencing to guarantee territorial protection and ensure security to its citizens in all possible ways. However, it is mainly due to the existence of an isolated condition of borderland that the residents living in those areas feel deprived and marginalized. The problems of borderland are huge in India and particularly in the context of Assam situation is grimmer. Indeed, the citizens who are residing in the border areas of the state are very important stakeholders towards a secure and safe nation and, therefore, the improvement of their living standard and basic facilities is significant. Thus, it is urgently required to understand the ground realities of the borderlands and the problems that people are facing in the border areas of the state. The data for the present study has been collected from secondary sources. The study observed that the borer infrastructure in the state of Assam is in dismal condition and it is required to be developed at the earliest. Also, border welfare schemes are required to be formulated to meet the needs of the border areas of the state
Racial Discrimination and Gender Inequality In Maya Angelou’s The Heart Of A Woman: A Social Study
No full textMaya Angelou’s The Heart of a Woman focuses on adulthood and motherhood of her life. She is a renowned African American autobiographer of six series of her biographical volumes. This study mainly explores the subjects of racial discrimination, gender inequality, political upheavals, black womanhood, racial brutality, motherhood and struggle for survival in the contemporary African American society. Angelou has meticulously documented African American women’s experiences from the earliest stages of the Civil Rights Movement to the present. The majority of Maya Angelou’s writings exhibit resistance to racism and gender injustice. Maya Angelou’s The Heart of a Woman starts with a big change as she moves to Los Angeles with her son, Guy. With this move, she is starting a new chapter in her life, one that is full of opportunity and change. Angelou immediately gets active in the arts after immersing herself in the thriving cultural landscape of Los Angeles. During this time, Maya’s growing involvement in the civil rights movement began to define her life. While living through the exciting and chaotic 1960s, she involved herself in the fight against racial discrimination and the quest for social justice. Her unwavering efforts to mobilize, coordinate, and promote African Americans’ rights demonstrated her dedication to change. Maya had a variety of roles throughout this time. She continually balanced her roles as a mother, an artist, a scholar, and an activist. Her own encounters with racism and discrimination stoked her fervor and genuineness for the cause, establishing her as a believable and approachable change agent
Interplay between Marginalized Sexuality and Psychology in James Baldwin’s Giovanni’s Room
No full textThis article explores the interconnectedness between sexuality and the human mind found in James Baldwin\u27s Giovanni’s Room. It focuses on homosexuality and the psychological dilemma. The protagonist, David, suffers an internal struggle of whether to move with societal norms or to get struck with his sexuality. While discussing on gay male sexuality, this novel reflects the real-life experiences of Baldwin. The conflict between mainstream and marginalized sexualities is discussed. Sexual variation of homosexuality has something to do with psychology. The inferiority complex as psychological defect is more prevalent in non-heteros. Baldwin delves deep into characters to understand how closely the characters are related to one another. He highlights the complex relationship prevalent in the characters. The constructions of hetero- normativity lead the protagonist David to suffer from claustrophobia. On the other hand, the novel can be read from the psychological stand point of masculine behavior. This article could be viewed from Freud’s concept of homosexuality in relation to Baldwin’s Giovanni’s Room
Ict Enabled Assistive Tools Applications in The Library for Enhancing Resource Access and Personality Development of Differently Abled Students.
No full textLibrary plays an important role in the society in providing right information and documentation service. The person with disabilities needs special attention as they are differently abled. This present study evaluates the different type of ICT based assistive tools and their function which are used in the library for differently abled students. The present study examines the existing scenario of ICT based assistive tools and it’s used in the library for dissemination information to the differently abled students. RpwD 2016 Act in India provides several guidelines for educational institution to adopt policy for differently abled students so that they can get equal rights and access to resources. The present study highlighted about special equipment infrastructure, library services that are expected to provide by the library and information service provider institutions