Journal of Business and Behavioural Entrepreneurship
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The Impact of Trust and Platform Innovation on Consumer Behavior in Social Commerce Among Indonesian University Students
Full text linkThe rapid development of information technology has significantly transformed various aspects of life, including shopping behaviors. Social commerce (s-commerce) has emerged as a fast-growing trend in e-commerce, leveraging social interactions and user contributions to facilitate online transactions. This study aims to investigate the impact of consumer trust and platform innovation on consumer behavior in s-commerce among Indonesian university students. A survey was conducted with 300 students who actively use s-commerce platforms such as Shopee, Tokopedia, and Bukalapak. The data were analyzed using SPSS to examine the relationships between trust, platform innovation, and purchasing behavior. The findings reveal a strong positive correlation between consumer trust and purchasing behavior (r = 0.70), as well as between platform innovation and purchasing behavior (r = 0.60). Furthermore, multiple regression analysis shows that both consumer trust (B = 0.40, p < 0.001) and platform innovation (B = 0.30, p < 0.001) significantly influence purchasing behavior. These results underscore the importance of building consumer trust and continuously innovating platform features to enhance user experience and drive transactions. This study provides valuable insights for s-commerce platforms to develop effective marketing strategies and improve consumer engagement. The implications of this research highlight the need for trust-building measures and innovative platform designs to foster consumer loyalty and increase purchase intentions among university students in Indonesia
Risk Management Implementation on Private Projects
No full textPrivate Owners have a significant role in supporting development in Indonesia. Projects with private owners with building segmentation include shopping centers (malls), offices, hotels and residential (apartments and housing). The difference in characteristics between private owners and government owners (Dwi Hatmoko and Khasania, 2016) will lead to risks due to practices carried out by private owners that cause the project to run out of control. Construction project risk management describes all project life cycles. Proper risk allocation in construction contracts is well-known because risk identification and risk allocation have a clear influence on risk handling decisions. The research methodology was conducted using qualitative methods. In this research there are primary and secondary data. Primary data used in the research is conducting case studies of similar private building projects. While secondary data by collecting data through questionnaires from 50 responders consisting of Project Manager (PM), Site Operation Manager (SOM), and Site Engineer Manager (SEM). Based on this responder survey, the respondents consisted of 30.2% of Project Managers, 25.6% of Site Engineer Managers, and 18.6% of Site Operation Managers. While based on the building function, it shows 25.6% from Hotel, 23.3% from Mix Used, 20.9% from Residential, 18.6% from Commercial, and 9.3% from Office. Based on the data analysis, 15 respondents accept that risks may not be avoided or significantly reduced. 23 respondents indicated financial risk and a desire to transfer the risk burden to another party, such as insurance. There were 3 respondents indicating a willingness to reduce the impact of the probability of risk occurrence. There were 0 respondents indicating increased risk mitigation rather than avoidance
The Effect of E-Commerce, Sales Promotion, and Impulse Buying Behaviour of College Student in Indonesia
Full text linkThe rapid development of information technology has significantly transformed various aspects of daily life, including shopping activities. E-commerce has become an integral part of everyday life, especially among the younger generation such as university students. In Indonesia, the usage of e-commerce platforms like Shopee, Tokopedia, and Lazada has dramatically increased, particularly during the Covid-19 pandemic. This study aims to analyze the impact of e-commerce and sales promotions on impulse buying behavior among Indonesian university students. Using a quantitative approach, we surveyed 400 students from various universities across Indonesia. Data were collected through online questionnaires and analyzed using SPSS for descriptive statistics and regression analysis. The findings reveal that website quality and sales promotions significantly influence impulse buying behavior. Higher website quality, characterized by easy navigation, attractive design, and secure transactions, enhances the likelihood of impulsive purchases. Moreover, sales promotions, including discounts, flash sales, and special offers, are found to be highly effective in triggering impulse buying. The combined effect of website quality and sales promotions further amplifies this behavior. These results suggest that e-commerce platforms targeting university students should optimize their website quality and employ attractive sales promotions to maximize the effectiveness of their marketing campaigns. Understanding these factors can provide valuable insights for e-commerce businesses to develop more effective and efficient marketing strategies tailored to the behavioral tendencies of young consumers
The Role of SME Human Capital Resource Competence in Improving SME Performance
Full text linkSmall and Medium Enterprises (SMEs) play a crucial role in the economies of many countries, including Indonesia. However, one of the main challenges they face is improving business performance amidst increasing competition. This study aims to examine the impact of human resource (HR) competencies on the performance of SMEs. HR competencies include the abilities, knowledge, and skills possessed by employees to perform their tasks effectively. This research utilized a quantitative approach with a survey design and employed Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected from 100 SME owners or managers in Macassar using questionnaires. The findings indicate that HR competencies have a significant positive effect on various performance indicators such as sales growth, profitability, operational efficiency, and customer satisfaction. The study highlights the importance of investing in education, training, and continuous development of HR competencies to enhance SME performance. Furthermore, the results suggest that improved HR competencies can foster innovation and adaptability in SMEs, contributing to their competitiveness in a dynamic market environment. This research provides valuable insights for policymakers and SME managers on the critical role of HR competencies in driving business success
The Influence of Leadership Performance on Employee Commitment which is moderated by Turnover Intention
Full text linkThis research examines the analysis of the influence of performance and leadership on employee commitment moderated by turn over intention Study on Companies in Yogyakarta . This research was conducted at a company in Yogyakarta, the sample used in this research was 60, and the analysis tool used was SPSS as the tool . Is there a positive influence between Performance and Employee Commitment, is there a positive influence between Leadership and Employee Commitment, is there a positive influence between Performance and Employee Commitment in Companies in Yogyakarta which is Moderated by Turn Over Intention , is there a positive influence Between Leadership and Employee Commitment to Companies in Yogyakarta which is Moderated by Turn Over Intention
The Influence of System Digitalization and Logistics Transformation on Performance with Moderation of Technological Competency at PT. Defour Naga Jaya
Full text linkThis study aims to understand the impact of system digitalization and logistics transformation on employee performance , with technological competence as a moderating variable at PT. Defour Naga Jaya. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze data from 185 employee performance respondents in Jakarta. The results showed that system digitalization and logistics transformation have a positive and significant effect on employee performance . Technological competence significantly moderates this relationship, strengthening the benefits gained from digitalization and logistics transformation. However, the moderating effect on logistics transformation is more complex, with some significant negative effects. This study highlights the importance of employee training, investment in technology infrastructure, and management commitment to technological innovation. These findings provide strategic insights for companies in the logistics sector to improve operational efficiency, competitiveness, and long-term sustainability. Limitations of the study include limited generalization, and recommendations for further research include expanding variables and industry contexts
Memorable Tourism Experience Moments and Lasting Pride: The Impact of Hiking Experiences on Revisit Intentions
Full text linkWhat makes hikers feel satisfied and want to return? This research identifies factors that contribute to a memorable hiking experience, focusing on the role of emotions such as pride and intention to repeat visits to outdoor activities. The use of these variables addresses a research gap about limitation to use pride variable that is rarely used even though they have a significant effect on tourism activities. This research aims to study how the unique tourism experience, pride, and overall hiking enjoyment correlate. Data collection in this research was 142 respondents throughout Indonesia who had done hiking. Data is processed using PLS-SEM, which can overcome the minimal number of respondents. The results of this research state that pride has a significant influence on MTE, as well as the relationship between pride and revisit intention. However, it differs from the relationship between MTE and revisit intention, which has an insignificant effect. This research recommends that emotion is a big attraction that can influence tourists’ future choices. Therefore, to create opportunities for valuable experiences, stakeholders invest in infrastructure and establish an image built to know the hiker profile and customize individual experiences
Religiosity Mediates the Influence of Entrepreneurial Orientation and Digital Financial Literacy on The Performance of Kudus District MSMEs
Full text linkThis research aims to examine the role of religiosity in mediating the influence of entrepreneurial orientation and digital financial literacy on the performance of MSMEs. This research method uses quantitative methods. The object of this research was the UMKM Embroidery, Convection and Batik Cluster in Kudus Regency, Central Java. By using primary data sources by distributing questionnaires to MSME players, the collected data is then processed using the alternative partial least squares (PLS) structural equation modeling (SEM) method with the smartPLS program. The results of the research indicate that 1) Entrepreneurial Orientation does not affect Performance, 2) Financial Digital Literacy affects Performance, 3) Religiosity affects Performance, 4) Entrepreneurial Orientation affects Religiosity, 5) Financial Digital Literacy affects Religiosity, 6) Entrepreneurial Orientation does not affect Performance through Religiosity, and 7) Financial Digital Literacy affects Performance through Religiosity.  
The Influence of Economic Literacy and Risk Perception on the Decision to Use Paylater with Paylater Benefits as a Moderation
Full text linkThis research is about "The Effect of Economic Literacy and Risk Perception on Purchasing Decisions Using Paylater with Paylater Benefits as Moderation". This research is motivated because there are still many Indonesians who still do not understand the Paylater payment method. This study occupies four variables consisting of variable Decision Using Paylater as the dependent variable. Economic Literacy and Risk Perception as independent variables. Furthermore, Benefit Paylater as a moderating variable. This study aims to prove whether there is an effect of economic literacy and risk perception on purchasing decisions using Paylater which is moderated by Paylater benefits. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is SmartPLS (Partial Least Square). The results of this study are First, it shows that Economic Literacy has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Second, Risk Perception has a significant effect on Purchasing Decisions Using Paylater, which means that based on this the hypothesis in this study is accepted. Third, it is stated that Benefit Paylater has a significant effect on Purchasing Decisions Using Paylater. Which means that based on this the hypothesis in this study is accepted. Fourth, Benefit Paylater strengthens the relationship between economic literacy on purchasing decisions using Paylater has a significant effect, which means that based on this the hypothesis in this study is accepted. Fifth, Benefit Paylater strengthens the relationship between Perception of Risk on Purchasing Decisions Using Paylater has a significant effect, which means that based on this, the hypothesis in this study is accepted
The Influence Brand Image and Halal Awareness on Laneige Korean Cosmetic Purchasing Decisions: Using the Theory of Planned Behavior Model
Full text linkThe cosmetics industry in Indonesia is currently experiencing rapid growth, characterized by the increasing presence of both local and international brands, such as Laneige, which continues to gain popularity among consumers. This study aims to examine the relationship between brand image and Halal awareness in shaping consumer purchase intentions and decisions. A quantitative research approach with the proposed model being tested and validated through structural equation modeling based on data from 250 respondents. The findings indicate that both brand image and Halal certification have a significant influence on Indonesian consumers' adoption of cosmetic products. In light of these results, it is recommended that cosmetic business managers and brand owners promptly obtain Halal certification to alleviate any consumer confusion regarding product usage