Revista REGEP
Not a member yet
1865 research outputs found
Sort by
THE ROLE OF DIGITAL MARKETING IN SHAPING CONSUMER BEHAVIOR IN E-COMMERCE PLATFORMS
Get PDFObjectives: The objective of this research is to explore how digital marketing influences and communicates with consumers which shapes consumer behavior in E-commerce platforms.
Theoretical Framework: As a result of the significant changes that global commerce has witnessed in recent years, most notably the e-commerce industry has experienced rapid growth and transformation, largely driven by advancements in digital marketing. Digital marketing has become a cornerstone of success in the e-commerce industry, these changes have significantly impacted consumer behavior and purchasing intentions.
Method: This study consists of a quantitative approach; thus, we have utilized the survey, which helped us clarify the critical role of digital marketing in shaping consumer behavior in e-commerce. The significant factors include compatibility, trust, perceived ease of use, and perceived usefulness impact on shaping consumer behavior and purchase intention.
Results and Discussion: The results of 285 participants indicate that the regression analysis revealed that trust, perceived ease of use, perceived usefulness, and digital marketing computability are influential factors in shaping consumer behavior.
Research Implications: From a managerial application perspective, an understanding of shaping consumers' behavior and purchase intention. It would assist marketers in establishing, enhancing, and maintaining these strategies in digital marketing. Marketers need to identify those factors to emphasize the impact of digital marketing tools such as social media, search engines, and email which have enhanced businesses' ability to personalize marketing messages, thereby improving consumer engagement and influencing purchasing decisions.
Originality/Value: The research findings provide insight into shaping consumer behavior with regard to the compatibility of digital marketing strategies and suggest a way forward for further research. In particular, future research should explore these dynamics in diverse markets and investigate the role of emerging technologies such as artificial intelligence
DETERMINANTS OF VOLUNTARY DISCLOSURE IN THE CONTEXT OF MOROCCAN STATE-OWNED ENTERPRISES
Get PDFObjective: The objective of this study is to investigate how voluntary disclosure of information can contribute to achieving the objectives of good governance and performance of SOEs in the Moroccan context.
Theoretical Framework: The main concepts and theories that drive the research are presented in the first part and deeply related to some corporate governance theories.
Method: The methodology adopted for this research comprises [concisely describe the study design, including approach, participants, instruments, procedures, etc.]. Data collection was carried out through literature review and analysis of documents and studies to explore the impacts of voluntary disclosurein the context of SOEs reform.
Results and Discussion: The Documentary explorations in relation to the research area have shown a strong need for informative disclosure for SOEs, particularly in the context of a reform aimed at improving governance and performance.
Research Implications: Given the context and objectives of the research, the results obtained may provide a starting point for a better understanding of the role, content and frequency of voluntary disclosure in order to help achieve the goals of SOE reform in Morocco.
Originality/Value: The originality of this research is linked above all to its topicality. In fact, it takes account of very recent data and a significant effort has been made to integrate all the data relating to current developments in SOEs in the Morocan context
STUDY OF THE MECHANICAL BEHAVIOR OF A COMPOSITE MATERIAL REINFORCED WITH STIPA TENACISSIMA FIBERS
Get PDFObjectives: This research investigates methods to enhance the adhesion between polymer matrices and plant fiber reinforcements, specifically Alfa fibers (Stipa tenacissima), using a 2 wt % NaOH solution for varying durations (1, 3, 5, and 24 h).
Theoretical Framework: Plant fiber-reinforced composites are increasingly favored for their eco-friendliness, low density, cost-effectiveness, and promising mechanical properties. However, challenges persist due to inadequate adhesion between the polymer matrix and plant fibers, which can compromise composite performance.
Method: Alfa fibers were chemically treated with a 2 wt % NaOH solution for different durations. A comprehensive suite of tests, including FTIR, DRX, GTA, SEM, and tensile tests, were conducted to evaluate the effects of the treatment.
Results and Discussion: XRD analyses revealed a significant increase (36.26%) in the crystallinity index of Alfa fibers treated with a 2 wt % NaOH solution for 5 hours compared to untreated fibers. Moreover, mechanical testing demonstrated that composites reinforced with treated fibers exhibited superior mechanical properties compared to those reinforced with untreated fibers.
Research Implications: These findings highlight the potential for enhancing the performance of plant fiber-reinforced composites through chemical treatments, thereby enabling them to compete effectively with composites utilizing synthetic fibers.
Originality/Value: This study contributes to advancing high-performance composite materials by addressing the critical issue of interfacial adhesion between polymer matrices and plant fibers, thus expanding the application potential of eco-friendly composites in various industries
VARIÁVEIS DE INFLUÊNCIA NO RETORNO DE APARELHOS CELULARES POR MEIO DE LOGÍSTICA REVERSA
Get PDFObjetivo: O objetivo deste estudo foi investigar variáveis que influenciam no retorno de aparelhos celulares por meio da logística reversa, elencando fatores importantes em quatro eixos de investigação: Cumprimento de normas; Tempo de vida útil do produto; Questões comportamentais dos consumidores e a própria Gestão do sistema de logística reversa.
Referencial Teórico: Neste tópico, destacam-se as definições de eletroeletrônicos, composições de materiais e possíveis riscos à saúde, bem como fatores que influenciam no retorno desses produtos à sua origem por meio da logística reversa.
Método: A metodologia adotada compreende uma abordagem combinada quali/quantitativa. A coleta primária de dados foi realizada por meio de Survey, sistematizada com base numa escala semântica de cinco pontos, analisando de forma quantitativa, descritiva e inferencial os dados obtidos.
Resultados e Discussão: Os resultados obtidos revelaram que a Consciência Ambiental, o Acesso à Informação e o Custo x Benefício da Manutenção, todos fatores ligados diretamente às Questões Comportamentais dos Consumidores, são o maior ponto crítico na visão da maioria dos entrevistados.
Implicações da Pesquisa: As implicações práticas e teóricas desta pesquisa abarcam um olhar mais holístico sobre a gama de variáveis que podem influenciar o retorno de produtos pós-consumo por meio de logística reversa.
Originalidade/Valor: Este estudo contribui para a literatura ao ampliar o entendimento acerca de variáveis envolvidas na problemática da logística reversa de aparelhos celulares. A relevância e o valor desta pesquisa são evidenciados ao se elencar elementos que influenciam o desempenho de sistemas de logística reversa, assim fornecendo insumos para o desenvolvimento de estratégias de melhoria
TAKAFUL INSURANCE PHILOSOPHY BETWEEN DIGITALIZATION AND FINANCIAL RISK MANAGEMENT
Get PDFObjectives: This research examines the role of digitization in takaful insurance within financial risk management. It highlights takaful as a viable alternative to commercial insurance. The study aims to explore its significance in the current global landscape. Additionally, it presents a proposed takaful project for Algeria.
Theoretical Framework: The study employs a descriptive approach with analytical methods. It explores key aspects of takaful insurance and financial risk management. The framework includes global perspectives and local applications. Emphasis is placed on digitization to enhance the sector.
Results and Discussion: Findings indicate that takaful insurance in Algeria remains underdeveloped. Despite global adoption, its local prevalence is limited. Challenges in awareness, regulation, and infrastructure hinder growth. Digitization presents an opportunity to address these barriers.
Research Implications: The study underscores the need for immediate solutions. Policymakers and stakeholders must prioritize digital transformation. Improved accessibility and regulatory support are crucial. The proposed takaful project offers a strategic pathway.
Originality/Value: This research provides fresh insights into Algeria’s takaful sector. It highlights digital innovation as a key enabler. The study proposes a unique project to boost adoption. Its findings contribute to financial risk management discourse
Financial Accountability and Performance of Real Estate Projects in Starehe Sub County, Nairobi County
Get PDFObjective: The objective of this study is to investigate the influence of financial accountability on the performance of real estate projects in Starehe sub-county, Nairobi County, with the aim of understanding how financial management practices impact project success in the region.
Theoretical Framework: This study is grounded in Agency Theory, formalized by Jensen and Meckling in 1976, which addresses the problems arising in relationships where principals delegate work to agents. The theory provides a foundation for understanding the importance of financial accountability mechanisms in managing principal-agent relationships within real estate projects.
Method: The study employed both predictive correlational and descriptive research designs under a pragmatic research paradigm. Data collection was carried out through structured questionnaires and semi-structured interviews, targeting a sample of 253 respondents including finance managers, project managers, project engineers, and contractors in the real estate sector, with a response rate of 83.8%.
Results and Discussion: The results revealed a significant positive correlation between financial accountability and project performance (r = 0.681, p < 0.001). Regression analysis showed that financial accountability explains 46.4% of the variance in real estate project performance, with a significant positive effect (β = 0.571, t = 13.481, p < 0.001).
Research Implications: The findings provide valuable insights for real estate practitioners and project managers in implementing effective financial accountability mechanisms. These implications encompass improved project control systems, monitoring procedures, and internal controls for funds allocation, which are crucial for ensuring project success.
Originality/Value:This study contributes to the literature by providing empirical evidence of the relationship between financial accountability and real estate project performance in an urban African context. The research's value is evidenced by its comprehensive examination of financial accountability mechanisms in Nairobi's real estate sector, offering practical insights for improving project outcomes
CONDUCTING TURN AROUND ACTVITIES IN A CHALLENGING TRANSFORMATIONAL CHANGE: A CASE OF A PUBLIC TRANSPORTATION FIRM, INDONESIA
Get PDFPurpose: The purpose of this study is to discuss and analyze transformation activities in a transportation company (PT. Z) in Indonesia, aiming at figuring out how transformation with turn around activities is conducted and lead to turn around results and performances. The analyses involve documents study and literatures review on transformational leadership, culture, and transformation.
Theoretical Framework: Comprises transformational change that include people, technology and culture (Anderson and Anderson, 2010), leadership, competencies, and challenges in general (HBR on leadership, 211), transformational or transformative leadership (Goosen & Stevens, 2013, Jerab & Mabruk, 2022, Gupta, MacMillan, and Surie, 2004, Raghuvanshi, 2016, Mattone, 2012), and cultures and transformation (Jerab and Mabrouk, 2022, HBR on leadership, 2011, some other related articles). Transformational/transformative leadership influences positive change and pursuing opportunities supported by all company resource and leads transformational change of the company in an effort to continually adapt to rapid and intensely competing business environment. Transformational/transformative leadership also shapes/creates necessary culture along the transformational change.
Method: The study is a qualitative one with a case and inductive tendency using secondary data that is collected from PT. Z and from many sources and supported also by related and relevant articles/papers and books on transformation, change management, culture, and leadership that are reviewed comprehensively.
Findings and its Implication: The results show that sustainable-transformation activities may provide large impact on organization outcomes or performances. The continual transformation activities should be put in place by a transformational or transformative leader by shaping necessary change culture to conduct and drive people to involve in a continual transformational change. This implies that leader’s characters and competencies do matters, and that any business transformation should involve culture transformation (Yasin, 2014). Culture transformation follows organizational transformation.
Originality: The originality of this study lies in the discussion of a relatively successful continual transformation in a public transportation company in which governance and sound management practices are long put aside or left behind
ANÁLISE COMPARATIVA ENTRE OPERAÇÕES COM BDRS E COMPRA DIRETA DE AÇÕES ESTRANGEIRAS POR CORRETORAS INTERNACIONAIS
Get PDFObjetivo: O objetivo deste estudo é investigar as diferenças entre investir por meio de BDRs em corretoras brasileiras e a compra direta de ações estrangeiras via corretoras internacionais, com o intuito de esclarecer qual alternativa apresenta melhor rentabilidade líquida para o investidor pessoa física.
Referencial Teórico: Neste tópico, são apresentados os conceitos de BDRs, funcionamento de corretoras internacionais, regulamentações da CVM, aspectos tributários e custos operacionais. Destacam-se autores como Nigro (2018) e Kobori (2019), que ressaltam a importância da diversificação e do planejamento financeiro.
Método: A metodologia adotada foi quantitativa e comparativa. Realizou-se simulação de investimento de R$ 100.000,00 nas plataformas XP (BDRs) e Nomad (ações internacionais), com análise de custos, impostos, dividendos e valorização dos ativos. Os dados foram tratados em cálculos e gráficos comparativos.
Resultados e Discussão: Os resultados obtidos revelaram que, apesar dos menores custos da Nomad, a tributação sobre dividendos reduziu sua rentabilidade líquida. A XP, com isenção de imposto sobre dividendos para pessoas físicas, apresentou rentabilidade ligeiramente superior, destacando a importância da análise tributária na decisão de investimento.
Implicações da Pesquisa: As implicações práticas do estudo orientam investidores na escolha entre BDRs e ações internacionais, destacando o peso da tributação sobre os resultados. Também contribui para profissionais financeiros que atuam com alocação internacional de ativos.
Originalidade/Valor: Este estudo contribui ao apresentar uma análise prática e comparativa entre duas formas de acesso ao mercado internacional. Sua relevância está em auxiliar investidores individuais na compreensão dos impactos financeiros e tributários sobre a rentabilidade final dos investimentos globais
EXPLORING THE ROLE OF PERCEPTION OF VIDEO IMAGE INFLUENCING INTANGIBLE CULTURAL HERITAGE IMAGE
Get PDFObjective: The purpose was to explore whether video image can have a positive association with online word of mouth and intangible cultural heritage image.
Theoretical Framework: We use SOR theory to investigate the impact of video image on online word of mouth and intangible cultural heritage image.
Method: We used questionnaire survey and collected 242 from those who are individuals with experience in seeing TikTok’s video about the intangible cultural heritage.
Results and Discussion: The results enable us to reveal the role of video image in related activities, which helps managers utilize video image to enhance online word of mouth and promote the intangible cultural heritage image.
Research Implications: The results enable us to reveal the role of video image in related activities, which helps managers utilize video image to enhance online word of mouth and promote the intangible cultural heritage image.
Originality/Value: We confirm that video image has a positive association with online word of mouth and intangible cultural heritage image. This study lays the foundation for us to better understand the application of video image in individuals’ psychology and behavior. We extend the SOR framework in intangible cultural heritage area
BASIC SANITATION IN BRAZIL – 1995 to 2020: SECTOR DYNAMICS AND GOVERNANCE
Get PDFObjective: The objective of this study was to investigate the institutional changes in the sanitation sector in Brazil, since the 1990s, led by several municipalities in the country that were frustrated with the lack of meeting demands by the previous state model and that initiated a movement to implement private concessions, with the objective of universalizing water supply and sewage collection and treatment services in their territories. A process that led to the breaking of the monopoly of state sanitation companies and contributed to the advancement of private concessions and the modernization of sanitation in the country.Theoretical Framework: Historical sectoral/institutional analysis, based on statistical data, sectoral and company reports.Method: Analysis of historical evidence, based on an official database of basic sanitation statistics in Brazil, reports on the sectoral panorama and the main concessionary companies.Results and Discussion: The results obtained show that the initiative of municipalities in Brazil was decisive in breaking the state monopoly in the sanitation sector, and contributed to achieving universal service to the population with greater efficiency.Research Implications: The practical and theoretical implications of this research are related to the importance of the pioneering action of municipalities, in a decentralized and democratic manner, to achieve the objectives of universalization in basic sanitation in the country with greater efficiency.Originality/Value: This is an original study, with an innovative approach and practical contributions, which contributes to the literature in areas such as sanitation, private concessions, public-private partnerships (PPPs), regional development and sustainable development