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THE ROLE OF PROMOTIONAL INNOVATION IN ACHIEVING THE COMPANY’S COMPETITIVE ADVANTAGE – CASE STUDY OF “BRANDT” COMPANY
Get PDFPurpose: The study aimed to highlight the role of promotional innovation and its relation to competitive advantage by identifying the contribution of the elements of an innovative promotional mix in achieving competitive advantage.
Methodology: A questionnaire was used to collect data from the study sample, with 34 responses recovered and analyzed using the “SPSS” statistical software. Various statistical methods were employed to test the hypotheses and draw conclusions.
Results: The study concluded that promotional innovation plays a significant role in enhancing the competitiveness of the company in question. Among the elements of the promotional mix, innovation in personal sales contributed the most to achieving competitive advantage, followed by innovation in public relations, innovative advertising, and, to a lesser extent, sales promotion.
Practical Implications: The findings suggest that businesses aiming to enhance their competitive position should focus on fostering innovation in personal sales and public relations. Attention to these areas can yield a stronger competitive advantage.
Originality/Value: This study contributes to the understanding of how different elements of promotional innovation affect competitive advantage, providing a nuanced view of the impact of personal sales, public relations, and other promotional activities in the business context
HUMAN INTERACTION AND EMOTIONAL POLYMORPHISM
Get PDFObjective: The objective of this study is to explore the behavior of emotional polymorphism in individuals through the execution of basic tasks.
Theoretical Framework: It was found that individuals exhibit various components or variants of emotions within an emotional state, influenced by various external factors classified as general and task-specific. In the first case, the emotional state was composed of Contextual Emotions (EmC), and in the second by Induced Emotions (EmI). Nevertheless, each state comprised a variety of emotional components, even with different valences reported by self-reporting individuals, which was termed Emotional Polymorphism (PEm).
Method: A controlled experiment was designed where participants performed two basic tasks using controlled time work systems and perception. Additionally, semi-structured interviews were conducted through self-reporting, where participants were asked for statistical data as well as a description of their emotional valence.
Results and Discussion: The results obtained revealed that there are variations in the emotional components (CEm) that make up each emotional polymorphism, considering an initial state comprised of EmC and a final response made up of EmI.
Implications of the Research: Managing error through the study of the components that may amplify it can assist in improving the design of interfaces and work systems that are important in the daily lives of users, such as ATMs.
Originality/Value: This study contributes to the literature by exploring the behavior of the components of Emotional states, as a result of contextual factors and specific tasks.Objetivo: El objetivo de este estudio es poder explorar el comportamiento del polimorfismo emocional en las personas a partir de la ejecución de tareas básicas.
Marco Teórico: Se detectó que las personas presentan varias componentes o variantes de emociones dentro de un estado emocional, afectados por diversos factores externos clasificados en: generales y generados por tareas específicas. En el primer caso el estado emocional se integró por Emocionales Contextuales (EmC) y en el segundo por Emociones Inducidas (EmI). No obstante cada estado se integró por una variedad de componentes emocionales incluso con diversas valencias registrados por auto-informe por las personas a lo cual se le denominó como Polimorfismo Emocional (PEm).
Método: Se diseñó um experimento controlado donde los participantes realizaron dos tareas básicas con sistemas de trabajo de tempo controlado y de percepción. Así mismo, se realizaron entrevistas semiestructuradas por auto-informe donde se pedia a los participantes datos estadísitcos así como la descripción de su valencia emocional.
Resultados y Discusión: Los resultados obtenidos revelaron que existen variaciones en los componentes emocionales (CEm) que integran cada polimorfismo emocional considerando un estado inicial integrado por EmC y una respuesta final integrado por EmI.
Implicaciones de la investigación: La gestion del error a través del estúdio de los componentes que puedan amplificarlo puede ayudar en la mejora em el diseño de interfaces y sistemas de trabajo importantes em la vida cotidiana de um usuário como los cajeros automáticos.
Originalidad/Valor: Este estudio contribuye a la literatura al explorar el comportamiento de los componentes del de los estados emocionales como resultado de factores contextuales y tareas espec´íficas.
Objetivo: O objetivo deste estudo é explorar o comportamento do polimorfismo emocional em indivíduos por meio da execução de tarefas básicas.
Referencial Teórico: Foi constatado que os indivíduos exibem várias componentes ou variantes de emoções dentro de um estado emocional, influenciadas por diversos fatores externos classificados como gerais e específicos de tarefas. No primeiro caso, o estado emocional era composto por Emoções Contextuais (EmC) e, no segundo, por Emoções Induzidas (EmI). No entanto, cada estado compreendia uma variedade de componentes emocionais, mesmo com diferentes valências relatadas por indivíduos que se autoavaliavam, o que foi denominado Polimorfismo Emocional (PEm).
Método: Um experimento controlado foi projetado onde os participantes realizaram duas tarefas básicas utilizando sistemas de trabalho de tempo controlado e percepção. Além disso, foram realizadas entrevistas semiestruturadas por meio de autoavaliação, nas quais os participantes foram solicitados a fornecer dados estatísticos, bem como uma descrição de sua valência emocional.
Resultados e Discussão: Os resultados obtidos revelaram que existem variações nos componentes emocionais (CEm) que compõem cada polimorfismo emocional, considerando um estado inicial composto por EmC e uma resposta final composta por EmI.
Implicações da Pesquisa: Gerenciar erros por meio do estudo dos componentes que podem ampliá-los pode ajudar na melhoria do design de interfaces e sistemas de trabalho que são importantes na vida cotidiana dos usuários, como os caixas eletrônicos.
Originalidade/Valor: Este estudo contribui para a literatura ao explorar o comportamento dos componentes dos estados emocionais como resultado de fatores contextuais e tarefas específicas
Future Perspectives on Communication Management for Promoting Tourism in Chachoengsao Province (2024-2027)
Get PDFPurpose: This research aims to examine the communication management strategies employed to promote tourism in Chachoengsao Province from 2567 to 2570 and to elucidate the future perspectives of communication management within the framework of the theory of global unity, encompassing the concept of "one species, one society, one culture, one language, and one religion".
Theoretical Framework: This study employs communication theory, theory of management, particularly the POSDCoRB theory, providing a comprehensive framework for contemporary management.
Design/Methodology/Approach: This research employs a mixed methods design, combining qualitative insights from focus group discussions with expert opinions gathered through the Delphi Technique. The study focuses on tourism communication management in Chachoengsao Province, utilizing a sample of 91 participants for focus group discussions and engaging 14 experienced professionals in tourism and communication management for the Delphi Technique. The research employs a variety of data collection tools, including interviews, open-ended questionnaires, and closed-ended questionnaires, and utilizes content analysis, median values, and interquartile range calculations for data analysis.
Finding: The study findings reveal that 1) Chachoengsao Province boasts a variety of tourist attractions spread across its 11 districts 2) Tourism promotion through integrated advertising and public relations communication management involves various channels, including: (1) Online Channel which are communication initiated by tourists, influencers, and relevant organizations through platforms such as websites, Facebook, and Instagram. (2) Offline channels encompass a variety of traditional methods for promoting tourism, including vinyl banners, billboard advertising, mobile advertising, roadside banners, word-of-mouth, and cultural and traditional heritage events and activities.
Research Practical and Social Implication: In the future, tourism communication management in Chachoengsao Province should strategically embrace modern and expansive approaches. This includes implementing contemporary and wide-reaching tourism communication methods, such as: Organizing Online Events, Metaverse Technology, Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) Technologies, Web 3.0 Technology, Customer 360º Technology, Internet of Things (IoT), 3D Printing and Blockchain Technology 3) Experts have the following consensus opinions as in projecting the future vision of tourism communication management in Chachoengsao Province (2024-2027), it is envisioned to be carried out through the concept of oneness, encompassing physical oneness, biological oneness, psychological oneness, and sociological oneness. This will leverage the province's potential across various aspects, including infrastructure, transportation, cultural heritage related to tourism, economic positioning, livability, and the residents' love for their province
Originality/Value: In this process, the planning stage is crucial, requiring clarity and precision. Additionally, effective tourism communication management in Chachoengsao Province will rely on an understanding of political strategies, laws, regulations, and alignment with the opinions of the local population. Two-way communication channels, especially online platforms such as websites, social media (Facebook, Instagram, Twitter, LINE OA, TikTok, Pantip, LinkedIn, YouTube), and advanced technologies including AI, touchless payment systems, and smart tourism concepts
INTERNET-BASED HOTEL MARKETING STRATEGY IN INDONESIA: EMPIRICAL STUDY WITH VECTOR AUTOREGRESSION MODEL
Get PDFPurpose: The purpose of this study is to determine how the Indonesian hotel sector may use the internet as a productive and successful marketing tool.
Theoretical Framework: The opportunities offered by the internet include ease of accessing and disseminating information about hotel products and services, the ability to reach a wider and more diverse market, and the opportunity to improve the quality and efficiency of services (Kapoor & Kapoor, 2021). However, the internet also poses challenges, such as increasingly fierce competition, changes in consumer preferences and behavior, and threats to data security and privacy (Bandara, Fernando, & Akter, 2020).
Design/Methodology/Approach: This research uses secondary data from the World Bank and UNWTO regarding Internet users, Number of hotel rooms, Total guests, and Tourism arrivals from 2000 to 2022. This research applies a vector autoregression (VAR) model with two lags to test the relationship between five time variables. series, namely Total Guests, Tourism Arrivals, Room Rate, Number Of Rooms, and Internet Users. The VAR model was chosen because it has the lowest information criteria values, namely AIC, SC, and HQ, which shows a high fit to the data.
Findings: Number of Rooms is the variable that has the most influence on other variables, which indicate the capacity and quality of hotel accommodation. Therefore, hotels are advised to increase the Number Of Rooms in order to attract more tourists and increase revenue. Apart from that, Total Guests, Tourism Arrivals, and Room Rate also have a significant effect on several other variables, which reflect the dynamics of market demand and supply, as well as hotel competitiveness. Therefore, hotels are advised to maintain and improve these variables with appropriate marketing strategies, such as promotions, distribution channels and social networks. Meanwhile, Internet User is the weakest variable in the VAR model, which has a negative relationship with Total Guests, Tourism Arrivals, and Room Rate, which reflects the influence of information technology on consumer behavior.
Research, Practical & Social Implications: This research makes a practical contribution by providing solutions for the hotel industry in Indonesia to increase performance and income by utilizing the internet as an effective and efficient marketing medium.
Originality/Value: This research provides a theoretical contribution by examining the influence of the internet as an effective and efficient marketing medium for the hotel industry in Indonesia, which is a topic that has rarely been researched before.Propósito: El propósito de este estudio es determinar cómo el sector hotelero de Indonesia puede utilizar Internet como una herramienta de marketing productiva y exitosa.
Metodología: Esta investigación utiliza datos secundarios del Banco Mundial y la OMT sobre usuarios de Internet, número de habitaciones de hotel, huéspedes totales y llegadas de turistas de 2000 a 2022. Esta investigación aplica un modelo de vector autorregresivo (VAR) con dos rezagos para probar la relación entre cinco variables de tiempo. serie, a saber, total de huéspedes, llegadas de turistas, tarifa de habitación, número de habitaciones y usuarios de Internet. Se eligió el modelo VAR porque tiene los valores de criterios de información más bajos, a saber, AIC, SC y HQ, lo que muestra un alto ajuste a los datos.
Conclusiones: El número de habitaciones es la variable que más influye sobre otras variables que indican la capacidad y calidad del alojamiento hotelero. Por lo tanto, se recomienda a los hoteles aumentar el número de habitaciones para atraer más turistas y aumentar los ingresos. Aparte de eso, el total de huéspedes, las llegadas de turistas y el precio de la habitación también tienen un efecto significativo en varias otras variables, que reflejan la dinámica de la oferta y la demanda del mercado, así como la competitividad hotelera. Por ello, se recomienda a los hoteles mantener y mejorar estas variables con estrategias de marketing adecuadas, como promociones, canales de distribución y redes sociales. Mientras tanto, el Usuario de Internet es la variable más débil en el modelo VAR, que tiene una relación negativa con el Total de Huéspedes, las Llegadas de Turismo y la Tarifa de la Habitación, lo que refleja la influencia de las tecnologías de la información en el comportamiento del consumidor.
Implicaciones de la Investigación:
Esta investigación hace una contribución práctica al proporcionar soluciones para que la industria hotelera en Indonesia aumente el rendimiento y los ingresos mediante la utilización de Internet como un medio de marketing eficaz y eficiente.Objetivo: O objetivo deste estudo é determinar como o setor hoteleiro indonésio pode usar a Internet como uma ferramenta de marketing produtiva e bem-sucedida.
Referencial teórico As oportunidades oferecidas pela internet incluem a facilidade de acesso e divulgação de informações sobre produtos e serviços hoteleiros, a capacidade de atingir um mercado mais amplo e diversificado e a oportunidade de melhorar a qualidade e eficiência dos serviços (Kapoor & Kapoor, 2021). No entanto, a internet também apresenta desafios, como a concorrência cada vez mais acirrada, mudanças nas preferências e comportamentos dos consumidores e ameaças à segurança e privacidade dos dados (Bandara, Fernando, & Akter, 2020).
Desenho/metodologia/abordagem: Esta pesquisa utiliza dados secundários do Banco Mundial e da OMT sobre usuários da Internet, número de quartos de hotel, total de hóspedes e chegadas de turismo de 2000 a 2022. Esta pesquisa aplica um modelo de autorregressão vetorial (VAR) com duas defasagens para testar a relação entre cinco variáveis de tempo. séries, nomeadamente Total de Hóspedes, Chegadas Turísticas, Tarifa de Quarto, Número de Quartos e Utilizadores de Internet. O modelo VAR foi escolhido por apresentar os valores mais baixos dos critérios de informação, nomeadamente AIC, SC e HQ, o que apresenta um elevado ajuste aos dados
Resultados: O Número de Quartos é a variável que mais influencia outras variáveis, que indicam a capacidade e a qualidade do alojamento hoteleiro. Portanto, os hotéis são aconselhados a aumentar o número de quartos para atrair mais turistas e aumentar as receitas. Além disso, o Total de Hóspedes, as Chegadas Turísticas e a Tarifa de Quarto também têm um efeito significativo em diversas outras variáveis, que refletem a dinâmica da procura e oferta do mercado, bem como a competitividade hoteleira. Portanto, os hotéis são aconselhados a manter e melhorar estas variáveis com estratégias de marketing adequadas, como promoções, canais de distribuição e redes sociais. Entretanto, o Utilizador de Internet é a variável mais fraca do modelo VAR, que tem uma relação negativa com o Total de Hóspedes, as Chegadas Turísticas e a Tarifa de Quarto, o que reflete a influência da tecnologia de informação no comportamento do consumidor.
Pesquisa, implicações práticas e sociais: Esta pesquisa dá uma contribuição prática ao fornecer soluções para a indústria hoteleira na Indonésia aumentar o desempenho e a receita, utilizando a Internet como um meio de marketing eficaz e eficiente.
Originalidade/valor: Esta pesquisa fornece uma contribuição teórica ao examinar a influência da Internet como um meio de marketing eficaz e eficiente para a indústria hoteleira na Indonésia, um tema raramente pesquisado antes
THE PROS AND CONS OF ARTICLE 207 OF THE 1988 FEDERAL CONSTITUTION OF BRAZIL
Get PDFPurpose: This article focuses on Article 207 of the 1988 Brazilian Constitution. It then discusses the pros and cons of this article, which gives full rights to Higher Education Institutions (HEIs) in relation to their teaching and administrative autonomy. The social problem is as follows: Do HEIs (Higher Education Institutions) violate the law or not, as they are protected by Article 207 of the 1988 Brazilian Constitution? The aim of this study is to show how HEIs use Article 207 (BRAZIL, 1988) in their selection processes for undergraduate and postgraduate courses in Brazil.
Method: This investigation used the Experience Report as its method and the qualitative approach as its approach.
Results and Discussion: The results of this study show that HEIs do violate the law. Unfortunately, there seems to be no supervision by public bodies, except when the MEC (Ministry of Education) or another recognized body visits these institutions to qualify or disqualify their courses at national level and even internationally (institutions other than the MEC). On these occasions, unfortunately, many camouflages are made by these HEIs. Reading this article, it becomes clear that the university autonomy of Article 207 of the 1988 Federal Constitution (BRAZIL, 1988) does not in fact guarantee democracy within the HEIs, especially when it comes to entering and remaining as a student, teacher and/or employee/servant, especially in public HEIs.
Implications of the Research: This experience report explores the possibility of re-evaluating Article 207 of the Brazilian Constitution of 1988, to the extent that the autonomy guaranteed to Higher Education Institutions in Brazil is more effective, linked to constant inspections by public authorities without prior warning. Thus, it is understood that, although "enslaved" to a higher order represented by the Brazilian government and the legislation in force in Brazil, Brazilian universities will indeed be secular and for everyone.
Originality/Value: This research and article, although short, raises for discussion a crucial point for guaranteeing democracy in access to higher education and postgraduate studies in Brazil, which is little debated. There is a lot of talk about autonomy within Brazilian universities today. However, there is little questioning of this autonomy and how harmful and lethal it can be to democracy within them
CONVERSION INTO FULL-FLEDGE ISLAMIC BANKS AND IT’S IMPACT ON ASSET: EVIDENCE FROM INDONESIAN ISLAMIC BANKING INDUSTRY
Get PDFObjective: This study aims to analyze whether the number of assets differs before and after conversion to an Islamic bank.
Theoretical Framework: The theoretical framework provides relevant information on Islamic banking and market structure, which forms the basis for the development of hypothesis.
Method: Using regression analysis with dummy variables, the study found differences in assets between the pre and post-conversion periods.
Results and Discussion: The findings suggest that conversion could be a recommended approach for the Islamic banking industry in Indonesia to accelerate asset growth. Additionally, it offers an optimal solution for smaller-sized conventional banks as an alternative to spin-offs or mergers.
Research Implications: This research provides significant contributions to the study of Islamic banking. This research has the implication that conversion can be an alternative strategy for small parent banks.
Originality/Value: Several conventional banks in Indonesia have chosen full conversion into Islamic banks as an exit strategy. This decision is in addition to the spin-off option. Bank of Aceh, Bank of NTB and Bank of Riau Kepri completed the full conversion in 2016, 2018 and 2022, respectively. However, research on Islamic bank conversion is still limited
ANALYSIS OF STRUCTURAL BREAKS IN THE BRAZILIAN BASE INTEREST RATE AND THE STOCK MARKET UNDER THE ADVENT OF COVID-19
Get PDFObjective: Analyzing, by means of an AR model, the presence of structural breaks in the interest rate series and, as a result, to verify the effects and/or changes in the share price level of certain publicly traded companies broken down by economic sectors, from January 2015 to June 2022.
Theoretical Framework: Monetary policy has a substantial effect on investment intentions and, consequently, this is reflected in the business environment channeled through the Brazilian market indicator, the Ibovespa. A structural break is when the trends and patterns of association between observations in a time series change. This break usually reflects difficult times, such as the COVID-19 pandemic.
Method: Using an AR model and statistical tests, the presence of structural breaks in the Selic series was analyzed. The aim was to identify repercussions on the Brazilian stock market, for which the market value of 12 Ibovepa companies was used as a proxy.
Results and Discussion: There was a divergence between the share price and the interest rate when the structural breaks occurred.
Research Implications: Knowing these structural changes can improve forecasting capacity and reduce the risk of estimating erroneous results.
Originality/Value: This study contributes to the literature by analyzing the accuracy of forecasts, verifying the magnitude of any shortfall, which can be used to make decisions in the business environment
PERFIL FINANCEIRO FEMININO: UM ESTUDO SOBRE AS ESTUDANTES DO ENSINO SUPERIOR DA CIDADE DE MAFRA-SC
Get PDFObjective: The present study aims to identify the financial profile of academics in the city of Mafra-SC.
Theoretical Framework: The theoretical foundation deals with the following subjects: financial management, personal financial management, financial education and investments, women's finances.
Method: To meet this objective, an exploratory, quantitative research was carried out, sending questionnaires to a significant number of students, using a convenience sample
Results and Discussion: The results showed that most academics know the fundamentals of finance, but seek help from people close to them or experts in the field for specific decisions. The majority are students aged around 18 and 22, single and live with one person. In relation to the financial profile, the most prominent salary range was 1 to 2 minimum wages, it can be seen from the research that many students still do not make investments or do not have resources at the moment, but those who would like to make some investment choose to assets such as cars, properties and household appliances something that will bring financial security for the future
Research Implications: The challenges of the research include ensuring a representative sample of the academics, addressing potential biases in questionnaire responses, and ensuring the reliability and validity of the collected data.
Originality/Value: The value of the research lies in its ability to inform and guide future interventions aimed at improving financial education and promoting more responsible financial management among university students.Objetivo: O presente estudo tem como objetivo identificar o perfil financeiro das academias da cidade de Mafra, SC.
Teórico Referencial: O marco teórico aborda os seguintes temas: gestão financeira, gestão financeira pessoal, educação financeira e inversões, finanças femininas.
Método: Para cumprir esse objetivo, foi realizada uma investigação exploratória, quantitativa, por meio do envio de perguntas a um número significativo de estudantes, utilizando uma lista de conveniência.
Resultados e discussão: Os resultados mostram que a maioria das academias tem conhecimentos básicos de finanças, mas busca ajuda de pessoas próximas ou especialistas na área para decisões específicas. A maioria são estudantes de entre 18 e 22 anos, solteras e vivem com outra pessoa. No que diz respeito ao perfil financeiro, a franja salarial mais destacada foi de 1 a 2 salários mínimos. Observa-se na investigação que muitos ex-alunos ainda não realizaram inversões ou não têm recursos neste momento, mas aqueles que desejam realizar alguma inversão optam por ativos como automóveis, imóveis e eletrodomésticos, que oferecem segurança financeira para o futuro.
Implicações da investigação: Os desafios da investigação incluem garantir uma lista representativa dos acadêmicos, abordar possíveis sessões nas respostas dos questionadores e garantir a confiabilidade e validade dos dados coletados.
Objetivo: O presente estudo tem como objetivo identificar o perfil financeiro das acadêmicas da cidade de Mafra-SC.
Teórico Referencial: A fundamentação teórica trata dos seguintes assuntos: gestão financeira, gestão financeira pessoal, educação financeira e investimentos, finanças femininas
Método: Para atingir esse objetivo, foi realizada uma pesquisa exploratória, quantitativa, com envio de questionários a um número significativo de estudantes, utilizando uma amostra de conveniência.
Resultados e Discussão: Os resultados mostraram que a maioria das acadêmicas conhece os fundamentos de finanças, mas busca ajuda de pessoas próximas ou especialistas na área para decisões específicas. A maioria são estudantes em torno de 18 e 22 anos, solteiros e moram com uma pessoa. Em relação ao perfil financeiro, a faixa salarial de maior destaque foi de 1 a 2 níveis mínimos, percebe-se com a pesquisa que muitas alunas ainda não fazem investimentos ou não possuem recursos no momento, porém aqueles que gostariam de realizar alguma aplicação optam por ativos como carros, imóveis e equipamentos algo que traz segurança financeira para o futuro.
Implicações da Pesquisa: Os desafios da pesquisa incluem garantir uma amostra representativa das acadêmicas, enfrentar possíveis viéses nas respostas dos questionários, e garantir a confiabilidade e validade dos dados coletados
Originalidade/Valor: O valor da pesquisa reside na sua capacidade de informar e orientar orientações futuras destinadas a melhorar a educação financeira e promover uma gestão financeira mais responsável entre os estudantes universitários.
 
THE ROLE OF TECHNOLOGICAL INNOVATION IN SUCCESS OF STARTUPS IN ALGERIA
Get PDFObjective: The objective of this study is to investigate the role of technological innovation in the success of startups in Algeria, with the aim of musering impact of Technological innovation has a positive impact on the survival of emerging enterprises by providing innovative products or services, which enhances their chances of survival in the market, and their innovative business models that help them compete and survive for a longer period in the market.
Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. Rupert Maclaurin developed Schumpeter's ideas and analysed technological innovation as a process and proposed the theory of technological innovation, which was later called the linear model of innovation, and Skawińska and Zalewski see that: Success of startups is about achieving a competitive advantage, which is embodied in the possession and application of intangible and unique resources and skills to meet the needs of the market faster and in a better way than competitors . stand out, providing a solid basis for understanding the context of the investigation.
Method: The methodology adopted for this research comprises studying a sample of Algerian startups. Technological innovation in startups has been measured through three dimensions: product or service, process, and business. As for the impact on the success of startups, it has been measured through four dimensions: financing, revenues, employment, and survival. Data collection was carried out through by a questionnaire was presented in this study to a sample of startups in Algeria, and analysing the data based by the statistical program SPSS, V29 and partial least squares path modelling with Plspm package of the R program].
Results and Discussion: The results obtained revealed that there is a positive impact of technological innovation on the success of startups and on both financing, revenues, employment, and survival. Besides, there are no statistically significant differences for personal and professional variables, except for gender, on the success of startups in Algeria. In the discussion section, these results are contextualized in light of the theoretical framework, highlighting the implications and relationships identified. Possible discrepancies and limitations of the study are also considered in this section.
Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of Business management for startups. These implications could encompass small and medium enterprises in the North African region.
Originality/Value: This study contributes to the literature by accessing a new field of knowledge in Algeria, represented by emerging institutions, and the challenge of their continuity and success in competitive markets, as well as the use of new statistical methods. The relevance and value of this research are evidenced by confirmed results that the Technological innovation have a positive impact on financing Starups through innovative products and services provided by enterprises, which lead to increased investment and attract investor interest in emerging enterprises that have an innovative and scalable business model, improving opportunities for obtaining financing, as well as gaining new clients and users to create a new revenue streams through innovative products and services provided, and innovation in the process also contributes to reducing costs and increasing revenues
Competitiveness Improvement Strategies of Msme Blora Batik: Analytic Network Process Approach
Get PDFPurpose: This study aims to develop strategic priorities for increasing the competitiveness of Batik SMEs in Blora Regency
Theoretical Framework: Previous research in the field of company competitive advantage argued what approach is suitable to be used by MSME to grow sustainably. Sustainability of a company 's competitive advantage is influenced by the potential of existing resources (Grant, 1991).
Design/Methodology/Approach: This research was conducted in Blora Regency, Central Java, which is one of the regions in Indonesia that is rich in culture and local wisdom. Like other areas in Central Java, Blora has batik as a traditional craft which is quite popular. Until now, the Blora Regency Government continues to develop the sustainability of Blora batik through empowerment programs. The data analysis method used in this research is the Analytic Network Process (ANP) which is a mathematical theory that allows decision making to deal with interrelated factors (dependence) and mathematical feedback.
Findings: The findings in this study indicate that Batik Blora is a business unit that has the potential to develop and be competitive with various advantages. As a product that elevates regional advantages, it is necessary to increase business aspects that include upstream to downstream aspects so that the competitiveness of Blora batik can continue to increase.
Research, Practical & Social Implications: The most prioritized aspect in increasing the competitiveness of Blora batik is the aspect of the business cycle which emphasizes increasing innovation and diversification as well as increasing business productivity.
Originality/Value: This research is a research that focuses on the development strategy of Batik MSMEs with the ANP approach which has never been done before