FADA - Birzeit University

حسونة، منال

China in the American policy : between the electoral campaigns and the official policies

سعيدة، هبة

The protection system of refugees in Jordan : the Syrian as a case study

غول، سامر خالد أحمد

  
 
ايلعلا تاساردلا ةيلك 
Strategies Employed to Face Potential Crisis Resulting from School 
Extreme Accidents in light of "the Situational Crisis Communication Theory" : 
Case Study 
 
 
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ايلعلا تاساردلا ةيلك 
Strategies Employed to Face Potential Crisis Resulting from School 
Extreme Accidents in light of "the Situational Crisis Communication Theory" : 
A Case Study 
 
 
 

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‌هداءإ
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من‌رفعت‌
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‌شكر‌وتقدير
 
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Strategies Employed to Face Potential Crisis Resulting from School 
Extreme Accidents in light of "the Situational Crisis Communication Theory" :  
 A Case Study 
تفده‌
 ‌د
 
 
ذ‌ 
 
 
Strategies Employed to Face Potential Crisis Resulting from School 
Extreme Accidents in light of "the Situational Crisis Communication Theory" : 
A Case Study 
 
Abstract 
The study aimed to improve the understanding of the strategies which the school 
administrations used to handle the crises when and after they occurred, based on 
Coombs's the Situational Crisis Communication Theory (SCCT).  
The study attempted to answer the main question: What are the response strategies 
for the potential crisis resulting from school extreme accidents in light of the 
Situational Crisis Communication Theory (SCCT)? 
 The study population consisted of six members of the old and new administrative 
faculty and five teachers of the Jerusalem Noor Al-Huda School and Kindergarten, as 
well as four parents. The data were collected from semi – structured interviews with 
the above sample of participants, accident-related official documents and media 
reports, the Palestinian Ministerial Mission fact-finding report on Jaba accident, and 
various media reports.  
To achieve the objectives of the study, a semi-structured interview was prepared 
to identify the response strategies which were employed in the crisis of Jaba accident. 
The interview was assessed by a team of arbitrators to verify its reliability. The 
external consistency of reported data was computed, and the percent of agreement 
was 0.86.  
The results of the study showed that the Jerusalem Noor Huda School used a 
scapegoating strategy in dealing with the crisis of Jaba accident by accusing the lorry 
driver as the main cause of the accident in the first place. In addition, the study 
showed that there was a discrepancy in the assessment of the strategic success; the 
school administration and its faculty regarded it successful, whereas the parents 
thought that it was ineffective. However, the school administration thought they 
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succeeded in choosing the proper strategies because the school's reputation was not 
passively affected after the accident. 
In light of its findings, the study ended up with some concrete operational 
recommendations to the policy makers A crisis-management teams should be 
established in all Palestinian schools to develop up-to-date plans for potential crises 
and conduct crisis exercises and drills; a spokesperson should be appointed in each 
school for issuing media statements after approval of the legal advisor; modern 
means of communication should be made available to establish effective means of 
communication with competent parties such as by email or text messages.  
  
 
 
 
 
  
 
 
 (SCCT )Situational Crisis Communication Theory 
 
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 ((Victim Cluster 
  
 
 
 ((Accidental Cluster 
 ((Preventable Cluster
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يدل‌الرمزان
يدل‌الرمزان
   
 
 
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1. 
2. 
3. 
   
 
 
 
   
 
 
 
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(Johnson and Scholes 2002: 206).
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) ‌تم ‌الاعتماد ‌على‌التقرير ‌الصحفي‌الوارد ‌في‌في‌ضوء‌صعوبة ‌الحصول‌على‌دراسة ‌الشاعر ‌(
صحيفة ‌البيان ‌الامارتية ‌من ‌خلال ‌موقعها ‌الالكتروني، ‌حيث‌جاءت ‌الدراسة ‌
;
   
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
ويتناول ‌هذا ‌الفصل ‌ 
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 المحور
أولياء 
 الأمور
الإدارة 
 المعلمات المدرسية
  ، ،   ،   ،  المسؤولية عن الأزمة
   ،  ،        ،  المؤسسة سمعة
  ،   ، ،     الأزمات تاريخ
   ،       العلاقات السابقة سمعة
   ،  ،  ،  ، ، ، ،    ،  ،  ، ،   ، ، ، ،   الاستجابة استراتيجيات
   ،  ،   ،    والمشاعر العواطف
   ،  ،    ،  ، ،    ،  السلوكية النوايا
   
 
 
   
 
 
 ارسيل  التي  الخمي  للمقيبلات  أضيف و
،والنظريية  لدراسةا ملخص لببحثةل
    
  
   
 
 
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‌- أ
‌- ب
   
 
 
   
 
 
   
 
 
   
 
 
 المقدمة:
، ‌
   
 
 
; ;
 كيفية وقوع الحادث:
 
   
 
 
   
 
 
 : 
   
 
 
   
 
 
 
 المسؤولية  تحميل
   
 
 
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 ) مب قبله زمفله لاقوله: 3ويؤكد الإداري (إ 
   
 
 
   
 
 
  
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 الاستجابة للأزمة: استراتيجيات
 
   
 
 
إضافة‌الى‌ذلك‌اهتمت‌
‌
   
 
 
 
   
 
 
   
 
 
، ‌وفي ‌ذلك ‌
   
 
 
بتعبيرها ‌عن ‌حزنها ‌الشديد ‌لما ‌اصاب ‌طالبتها ‌شون‌‌
ولكنها ‌امتنعت‌في‌الوقت‌نفسه‌من‌كتابة‌عبارات‌تحمل‌طابع‌المسؤولية‌خوفًا ‌من‌أن‌تشكل‌اعترافًا ‌بالذنب،‌
   
 
 
   
 
 
   
 
 
 
   
 
 
   
 
 
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ا
بعض 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
على ‌اهميتها ‌مع ‌المجتمع‌‌ ‌
ة ‌أو ‌خلالها، ‌المحلي ‌سواًء ‌قبل ‌الأزم
‌‌
   
 
 
   
 
 
   
 
 
    
 
 
من‌أهمية ‌‌
‌
منهم 
    
 
 
"
 معة المدرسة بعد الحادثس
    
 
 
 
 
 
 
    
 
 
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لاحقا‌الى‌
    
 
 
والتي‌اشارت‌بأن‌نتائج‌الأزمة‌السلبية‌قد‌تكون‌أشد‌تأأييرًا‌مأن‌أم‌ملائمأة‌ 
لاستراتيجيات‌الاستجابة.‌
    
 
 
    
 
 
 
    
 
 
    
 
 
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pdfwww.helwan.edu.eg/university/social/planning/CV/dr%20safenaz.
    
 
 
    
 
 
    
 
 
    
 
 
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 )لحق (م
 اسئلة المقابلات
 
    
 
 
 
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Strategies employed to face potential crisis resulting from school extreme accidents in light of the situational crisis communication theory : case study

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