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ANALISIS KELAYAKAN USAHA KAPULAGA DI DESA DUKUH KECAMATAN WATULIMO KABUPATEN TRENGGALEK
No full textThe potential for domestic and foreign markets is still wide open. Cardamom is the third most expensive spice after saffron and vanilla. Cardamom cannot be replaced by other plants because it has a distinctive aroma. The research aims to analyze the costs, receipts and income of cardamom farming in Dukuh Village, Watulimo District, Trenggalek Regency and analyze the feasibility of cardamom farming in Dukuh Village, Watulimo District, Trenggalek Regency. This research method uses a survey method with the sampling technique in this research using a purposive sampling technique with a total of 30 respondents. This research data uses primary data from interviews and questionnaires. The respondents of this research were cardamom farmers in Dukuh Village, Watulimo District, Trenggalek Regency. The results of this research using R/C Ratio analysis show the number 4.24 > 1 so that cardamom farming is worth cultivating and B/C Ratio analysis shows the number 3.24 > 1 which means cardamom farming is worth running
PERSEPSI GENERASI Z DALAM PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA INFORMASI DAN EDUKASI TERKAIT ISU LINGKUNGAN (Studi Pada Pengikut Akun Media Sosial Instagram @Greenpeaceid)
No full textM. GERRY GIANNOLA: 202010040311074 - COMMUNICATION SCIENCE - FACULTY OF SOCIAL AND POLITICAL SCIENCES - MUHAMMADIYAH UNIVERSITY OF MALANG
PERCEPTION OF GENERATION Z IN THE USE OF INSTAGRAM SOCIAL MEDIA AS A MEANS OF INFORMATION AND EDUCATION REGARDING ENVIRONMENTAL ISSUES (Study on Followers of the Instagram Social Media Account @Greenpeaceid)
Number of Pages - 72, Number of References - 22
In this modern technological era, individuals and the public can easily seek, receive, and even provide information through social media without having to meet directly at the same place or time. This research aims to understand how Generation Z followers of the Instagram social media account @greenpeaceid perceive the use of Instagram social media for searching news, information, and environmental education. Generation Z, whose population dominates, consists of individuals born between 1997-2012 domestically. In terms of searching for and obtaining news, information, and education, they are more interested in and prefer receiving quick, accurate, and creative news that can help them comprehend the content being conveyed.
This study adopts a qualitative descriptive approach. Data collection was conducted through in-depth interviews and observation, using purposive sampling to select informants. Based on the results of this research, the researcher can conclude that the S-O-R (Stimulus-Organism-Response) Perception Theory, often used in communication psychology, aims to understand how individuals respond to environmental stimuli and their past experiences. Using the S-O-R theory, which supports the formation of perception through indicators (Stimulation, Organization, Interpretation-evaluation, Memory, Recall) across five subjects. From the data analysis results, the researcher conducted interview result compilation, grouped informant responses according to themes (reduction), presented data, and drew conclusions.
The results of this study indicate that the subjects have retained the knowledge and information they obtained from the Instagram social media account @greenpeaceid. Therefore, the indicators present in this perception play an essential role in influencing the subjects, making it easy for them to express their perceptions regarding the Instagram social media account's provision of news, information, and education about environmental issues by @greenpeaceid
PENERIMAAN KHALAYAK TENTANG KONSEP PARENTING ALA ARTIS NIKITA WILLY (Studi Resepsi Terhadap Ibu-Ibu Muda Pada Konten Youtube Nikita Willy)
No full textThe development of social media is now accelerating, because through social media we can access various kinds of things, especially in terms of education. One of them is the proliferation of public figures in utilizing the use of social media to create content that is presented to the general public, such as educational content, entertainment content, news or information content, and other content. One of them is the artist Nikita Willy, who gets pros and cons views in the community because she often shares educational videos through her personal YouTube social media about the parenting methods she applies to her baby, because the parenting she applies is still considered new among the general public.
This research uses Stuart Hall's reception theory which is divided into three interpretations: namely, Dominant Hegemony (understand and apply) where the position of the message conveyed is accepted and understood in accordance with the message to be conveyed. Next, namely Negotiation (understand and modify) where the position of the message conveyed is accepted and understood but not fully, but the audience uses their beliefs about the message received. Finally, Opposition (understand but not do) where the position of the message conveyed is accepted and understood, but marked differently on the message conveyed.
This research was conducted using a qualitative approach. In this study, researchers used a descriptive qualitative approach, namely research that will examine an event whose final result will be a research report.
The results of the study state that message reception or audience acceptance of the concept of media exposure is influenced by various factors. Among them are educational factors, cultural factors, environmental factors, parenting background, economic factors, and also factors of support from people around. This is enough to explain that exposure to messages through the media can be accepted and interpreted properly by the audience because it is based on several different factors
HUBUNGAN FOMO TERHADAP KEPUTUSAN GENERASI Z MENONTON FESTIVAL MUSIK PESTAPORA 2023 (Survei Pada Audience X dan Instagram @Pestapora pada Desember 2023)
No full textFear Of Missing Out (FOMO) is a phenomenon often experienced by individuals who worry about missing out on exciting experiences or events that others are participating in. In the context of music festivals, FOMO can influence a person's decision to attend the event to avoid feeling left out. Generation Z, known for their intensive internet use, has a high enthusiasm for music. This study aims to determine the extent of the relationship between FOMO and the decision of Generation Z to attend the Pestapora 2023 music festival.
This research utilizes Social Cognitive Theory, which aims to understand how imitation and identification can explain how people learn by observing the behaviors of those around them. This study employs a quantitative method by distributing questionnaires to 138 respondents who fall into the Generation Z category. Data was collected through the researchers' social media as well as Pestapora's official account using Google Forms. Data analysis was conducted using a simple regression test to determine the influence of FOMO on the decision to attend Pestapora 2023.
After passing classical assumption tests and simple regression tests using SPSS 22, the results showed that the FOMO variable had a positive influence on Generation Z's decision to attend Pestapora 2023 by 0.820 or 82%. Factors such as anxiety, worry, and the need to follow trends and popular activities play a significant role. Social media also amplifies the effect of FOMO by providing information and promotions related to the festival. This research contributes to the understanding of Generation Z's behavior in the context of music events and how FOMO can be a driving factor in their decision-making
PESAN KOMUNIKASI INTERPERSONAL DALAM AL-QUR’AN (Analisis Isi Pesan Dakwah dalam Al-Qur’an Surat Al-Baqarah 130-134 Berdasarkan Tafsir Imam Ibnu Katsir)
No full textThe Qur'an is a collection of fundamental teachings that serve as a manual for living and include several communication events. Among these is the instance of da'wah communication through interpersonal communication found in the prophets Ya’qub and Ibrahim's inspirational narrative. The scope of this study is restricted to examining the messages included in da'wah and how pertinent da'wah communication is to interpersonal communication in Surah Al-Baqarah 130-134 of the Al-Qur'an.
Basic communication messages, such as those pertaining to aqidah, sharia, and morality, are conveyed through da'wah. Interpersonal communication, which takes the form of two-way discourse, can be utilized to convey da'wah messages. Since there is an active discussion process between the two parties involved, this kind of communication is seen to be the most effective in altering human attitudes, opinions, or behaviour. The communicator, message, channel/media, communicant, effect/feedback, and communicant are communication aspects of interpersonal communication.
By reducing, evaluating, and presenting the data in a descriptive manner, this study employs a content analysis method to derive findings. This study uses a qualitative, non-interactive approach and descriptive research techniques to analyze the content of the da'wah message found in Surah Al-Baqarah 130–134 of the Al-Qur'an. The Tafsir of Imam Ibnu Katsir serves as the basis for this analysis.
The study's findings indicate that the Al-Qur'an Surah Al-Baqarah 130–134 conveys three important messages: the message of aqidah, the message of syar'iyah, and the message of morality. These messages together strongly suggest that monotheism(tawheed) must be transmitted from generation to generation. Furthermore, the importance of da'wah communication through interpersonal communication as a whole system was discovered, allowing messages to be understood and "imbued" by the communicator
ANALISIS TREND PERKEMBANGAN PRODUKSI PANGAN DI KABUPATEN MALANG 2011 - 2019
No full textFood is a basic need for human survival, so its availability and access must always
be met. Food availability can be the main point that supports a country's economy.
Therefore, in planning efforts to provide food in Malang Regency, information
regarding food conditions is needed. So that later we will be able to formulate
appropriate policies to develop the quality and quantity of food in Malang
Regency. The objectives of this research are: 1) analyzing food development in
Malang Regency, 2) analyzing government strategies. This research was
conducted in Malang Regency in March – April. The research method used in this
research is quantitative description using secondary data. The results of the
discussion of this research are that the development of food production in Malang
Regency over a period of 9 years, namely in 2011-2019, has changed or
fluctuated. The highest food production was in 2013, namely 1,545,315 tons,
while the lowest food production occurred in 2017, namely 961,650 tons. The
food production trend in Malang Regency reached its highest point in 2013.
Meanwhile, the trend of food production development in Malang Regency
experienced its lowest point in 2017. The strategy implemented by the Malang
Regency government includes three components, namely: agricultural land,
increasing human resources in the agricultural sector, and increasing the role of
legislative and executive institutions in agriculture. The conclusion of this
research is that the development of production and analysis of trends in the
development of food production in Malang Regency is fluctuating due to weather
and land conversion, the government has made several policies for the
development of food production in Malang Regency which include land, human
resources, and increasing the role of legislative institutions and executive
PEMAKNAAN KHALAYAK PADA PESAN PASUTRI DALAM FILM TWIVORTIARE (Studi Resepsi pada Mahasiswa Universitas Muhammadiyah Malang Jurusan Ilmu Komunikasi angkatan 2019 yang telah menikah)
No full textFilm is a medium of mass communication that carries messages intended for its audience. It is not a value-free entity because it represents the thoughts of several individuals culminating in a work of art and culture. "Twivortiare," a film by Benny Heryanto, addresses everyday life issues such as divorce and reconciliation. This film highlights interpersonal communication and touches on various raised issues.The specific target of this research is to understand the reception of the film "Twivortiare" among married students of Muhammadiyah University in Malang. The research aims to explore the reception or interpretation of interpersonal communication portrayed in the film "Twivortiare." The long-term objective of this study is to provide insights to filmmakers regarding Indonesian audience reception of the issues of divorce and reconciliation.The research methodology used is qualitative research with Stuart Hall's encoding/decoding model of reception analysis, which assimilates or merges communication media and cultural communication among audiences. Understanding the differences in the definition of interpersonal communication is identified as one of the reasons for differences in interpretation. Informants from diverse backgrounds interpret interpersonal communication in marital relationships
REPRESENTASI PERAN AYAH DALAM IKLAN ACER I.B.U (IA BERJUANG UNTUKMU) DI YOUTUBE (Studi Analisis Semiotika Roland Barthes)
No full textThe Acer I.B.U advertisement (It Fights For You) is an advertisement produced by IDN TV Team in collaboration with the famous Acer product that was uploaded to the YouTube channel on December 22, 2015 coinciding with Mother's Day. A mother who is the backbone of the family looks unusual because of the stereotype that is inherent if she is a feminine figure. This study aims to investigate how the role of single parents or single mothers is represented in I.B.U advertising. (It Fights For You).
The semiotics developed by Roland Barthes have three levels of mark: denotation, connotation, and myth. References to markers are known as the first mark signifying reference, the denotating reference. Connotations are commonly known as second markers. A myth is a language or a meaning that emerges as a result of the influence of social and cultural life, which makes the digestion of this myth different. The results of this study show that, I.B.U. advertisement can break the stereotype that you are a soft, feminine person, can not work out of the house and more often do homework. This advertisement depicts a strong mother and perform two roles at the same time, making a living outside the home and still can do the homework for the child
POLA KOMUNIKASI INTERPERSONAL DALAM PARENTING DI MASA MARAKNYA BULLYING DI LINGKUNGAN SEKOLAH (Studi pada keluarga dengan single mother di SD Negeri Oro-oro Dowo Malang)
No full textInterpersonal communication within families reflects how single mothers communicate with their children. This communication is crucial to consider because children face specific challenges, such as the recent rise in bullying cases in school environments. In this context, single mothers play a vital role in engaging in interpersonal communication with their children, and vice versa. A lack of interpersonal communication between single mothers and their children can lead children to turn to unreliable sources of information, such as peers, the internet, and social media. The primary theory utilized in this research is the Family Communication Patterns Theory (FCPT) by Koerner and Fitzpatrick (2016). This theory divides family communication patterns into two dimensions: conversation orientation and conformity orientation. These communication patterns differentiate how families communicate into several types: consensual, pluralistic, protective, and laissez-faire patterns. The research employs a descriptive qualitative method and utilizes the data analysis technique known as the Interactive Model from Miles and Huberman (1984). The findings of this study indicate that there are three factors influencing bullying cases: family factors, social media factors, and peer factors. Based on the findings, divorce is identified as one of the causes, with single mothers being a contributing factor. According to this research, the most frequently used interpersonal communication pattern is the consensual pattern, while the laissez-faire pattern is not commonly used for children aged 7 to 12 years old. Based on the aforementioned results, the researchers suggest that future studies could focus more on children's behavior outside the home with their peers. Additionally, it is recommended that single mothers should be more open in communicating with their children so that they can understand the risks associated with their behaviors
KONTRUKSI PEMBERITAAN ANIES BASWEDAN SEBAGAI CALON PRESIDEN REPUBLIK INDONESIA PADA MEDIA ONLINE (Studi Analisis Framing Pada Media Viva.co dan Sindo News Edisi 26 Januari 2023 – 25 Februari 2023)
No full textAs one of the pillars of contemporary democracy, the press plays a crucial role in delivering news, particularly as a watchdog within the state system. In today's context, the reporting process is vulnerable to bias due to factors such as media ownership and ideology. This bias in media is often manifested through framing. This study aims to analyze the news construction of Anies Baswedan as a presidential candidate on the online platforms Viva.co and Sindo News, specifically focusing on his attainment of the 20% presidential threshold, using Robert N. Entman's Framing Approach in data analysis.
The research reveals that there are efforts to emphasize different issues influenced by media ownership. Framing is conducted in at least three ways: issue selection, choice of news sources, and highlighting specific figures to support the framing of news construction. Viva.co and Sindo News utilize framing through issue selection and problem emphasis, employing four components (Define Problem, Diagnose Causes, Make Moral Judgment, Treatment Recommendation) to navigate the process of achieving the 20% presidential threshold with distinct framing strategies.
In essence, this study underscores how media outlets can shape public perception through selective framing, highlighting the importance of media literacy in understanding the nuances of news presentation in contemporary democratic societies