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A Reflection on Marketing from The Elderly People’s Perspectives: Recognising the Hidden Needs for Elderly Health-Care Products and Service
Get PDFAgeing in India is exponentially increasing due to the remarkable advancement. However, the limited health care facilities, lack of
trained manpower, absence of insurance products and services for elderlies contribute to the neglected components of the health system and thereby, necessitate immediate light to the growing burden. Thus, the present study conducted the in-depth interview method to investigate the products and service-related to the elderly difficulties and challenges. The interview was conducted among 28 participants from the age group 60 years and above in the Nagaon district of Assam, India. While noting the reasons for motivation to demand for the products and services, factors such as bodily fragility, physical dependence, transportation, financial dependence were identified. Additionally, the need for medication, hygiene needs, mobility needs and caregiving facilities were highlighted along with some physical ailments among participants. Although marketers do not accord a high priority to elderly customers, the study has found that the demand and issues related to the marketing of elderly health care products and services may trigger innovative and creative construction leading to cover marketing to all the generations harmoniously
The Nexus Between Recruitment and Selection Practices and Business Performance of Nigerian Small and Medium-Sized Manufacturing Enterprises
Get PDFThis paper examined the relationships between recruitment and selection practices with business performance in the manufacturing
sector using the Small and Medium Enterprises (SMEs) in the Lagos metropolis as the unit of analysis. It identified employee referral, job vacancy advertisement, employment agency and employee promotion as the most commonly used recruitment and selection practices in the manufacturing SMEs’ environment. The study made use of a questionnaire administered to 288 respondents and the results obtained showed that the vacancy advertisement and employment agency have a moderate relationship with business performance while employee promotion has a weak relationship with business performance while employee referral has a negative relationship with business performance. Regression results also indicated a positive relationship between combined recruitment and selection practices and business performance. It was concluded that the management of SMEs should prioritise employment agency among the recruitment and selection practices since it was found to have a more decisive influence on business performance. Thus, having the patronage of the employment agency with sound personnel policies that will be costeffective and outline human resource requirements is recommended
Tuntutan Gantirugi Pembeli Dalam Projek Perumahan Terbengkalai Di Semenanjung Malaysia (I)
No full textAdalah merupakan suatu undang-undang di Malaysia bahawa pemaju perumahan berlesen hendaklah mengguna-pakai kontrak jual-beli berkanun sepertimana yang ditetapkan di dalam Peraturan-Peraturan Pemajuan Perumahan (Kawalan & Pelesenan) 1989 ('perjanjian tersebut'). Perjanjian tersebut menyenaraikan tanggungjawab dan liabiliti penjual dan pembeli. Ia juga menetapkan remedi tertentu kepada pihak-pihak yang berkontrak. Menurut beberapa kes undang-undang, remedi bagi pihak-pihak yang terkilan terhad setakat remedi khusus dalam perjanjian tersebut. Oleh itu, pembeli yang terkilan tidak boleh menuntut jenis-jenis remedi lain selain daripada remedi yang telah dinyatakan secara khusus dalam perjanjian tersebut. Remedi-remedi lain itu adalah gantirugi teladan, gantirugi punitif, gantirugi teruk dan gantirugi yang bukan wang atas kerugian dan kekilanan yang dialami oleh pembeli dan juga telah menyebabkan kehidupan mereka menjadi huru-hara dan mudarat. Walau bagaimanapun, terdapat kes undang-undang yang menetapkan prinsip undang-undang sebaliknya, iaitu pembeli yang terkilan boleh memohon gantirugi am dan gantirugi lain berdasarkan prinsip undang-undang kontrak (seperti pembatalan) dan ekuiti. Kertas ini membicarakan tentang prinsip undang-undang melibatkan remedi dan gantirugi atas kerugian dan kekilanan pembeli dalam projek perumahan terbengkalai. Metodologi penyelidikan yang digunakan dalam kertas kerja ini adalah metodologi penyelidikan undang-undang tulen. Kertas ini menyatakan bahawa para pembeli yang menjadi mangsa dalam projek perumahan terbengkalai berhak memperoleh remedi lain dalam undang-undang dan ekuiti bukan setakat hanya remedi atau gantirugi khusus yang dinyatakan dalam perjanjian tersebut. Prinsip ini wujud berikutan hak dan kepentingan pembeli yang terkilan, dalam keadaan-keadaan tertentu, masih tetap dilindungi oleh undang-undang dan ekuiti. Pada bahagian akhir kertas ini, penulis menyatakan beberapa cadangan dalam mendepani isu-isu yang telah diketengah dan dikupas
Traditional Aspects in Sustainable Fashion Practice
Get PDFSustainable issues have been forced for the fashion industry stakeholders to develop sustainable practices. Many strategies were attempted to overcome these issues, and one of the established sustainability strategies is to employ a traditional approach in their practices. As an archipelago country, Indonesia has a diverse traditional cultural heritage, which allows local fashion brand owners to use them in their practice. The importance of the traditional approach is learning and considering each community's existing culture. One of the established fashion practices in Indonesia that has employed traditional aspects as their primary approach is Threads of Life. This research aims to analyze the traditional aspect of Thread of Life practice and observe how the aspect of tradition plays a significant role in achieving sustainable fashion. This study uses a qualitative descriptive method with a single embedded case study by taking Threads of Life as the case study, focusing on traditional aspects of achieving sustainable practices. The analysis process focused on three units of analysis: production process, business model, and design. The research outcome is a model that explains the traditional aspect of the Threads of Life. The model shows that designing sustainable products focusing on traditional aspects should contain five aspects (environmental, social, economic, traditional aesthetics, and indigenous) with various strategies
Identification of Social Commerce Service Quality (SCSQ) dimensions for Malaysian modest fashion industry
Get PDFThe purpose of this study is to identify emerging themes in the Social Commerce Service Quality (SCSQ) that are appropriate for the Malaysian modest fashion industry to improve the online shopping experience for Malaysian consumers. This qualitative research applied semi-structured online interviews that include nine respondents from Malaysian modest fashion sellers, direct and indirect distributors, and buyers. Thematic analysis was used to analyze the participants' responses in determining and identifying the SCSQ dimensions. Eight themes are identified which are Social Interaction Quality, Functional Quality, Design Quality, Information Quality, Privacy and Security, Responsiveness, Personalization, and Communication Quality. Notably, Personalization and Communication Quality are two newly discovered in the Malaysian modest fashion industry context. The results offer helpful guidance for Malaysian modest fashion businesses to allocate their resources prudently
Bicara Cendekiawan MAAC 2023 – Bual Bicara: Pelan Pembangunan Pendidikan Malaysia (Pendidikan Tinggi)
No full textAhli Panel:
Dato' Prof. Dr. Nasrudin Mohammed
Pengarah, Akademi Pendidikan Tinggi (AKEPT)
Prof. Dr. Ahmad Ismail
Presiden MAAC, sesi 2022-2024
Mantan Profesor, Universiti Putra Malaysia (UPM)
Mantan Presiden Malaysian Nature Society (MNS)
Moderator:
Prof. Dr. Nuarrual Hilal Md Dahlan
Timbalan Presiden MAAC, sesi 2022-2024
Penolong Naib Canselor, UUM COLGIS
Profesor, Pusat Pengajian Undang-undang, UU
