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    Pengaruh Social Media Terhadap Niat Pembelian Peralatan Mandi Ecofriendly Pada Generasi Milenial Dan Gen Z

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    Media sosial memiliki peran penting dalam membentuk pengetahuan dan niat pembelian konsumen terhadap peralatan mandi ramah lingkungan, khususnya pada generasi milenial dan generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh social media, green product knowledge, green consumption value, dan drive for environmental responsibility terhadap green purchase intention pada peralatan mandi ramah lingkungan. Penelitian ini menggunakan 192 responden yang berasal dari seluruh Indonesia dan dianalisis menggunakan SEM (Structural Equation Modeling). Peneliti mengolah data menggunakan SPSS Statistics 29 dan SMARTPLS ver 4. Hasil penelitian menunjukkan bahwa social media berpengaruh positif terhadap green product knowledge dan green purchase intention, variabel green product knowledge, green consumption value, dan drive for environmental responsibility berpengaruh positif terhadap green purchase intention. Hal ini menunjukkan bahwa, terdapat banyak faktor yang mempengaruhi niat pembelian konsumen, khususnya media sosial, pada peralatan mandi ramah lingkunga

    Pengaruh Mindfulness Terhadap Purchase Intention Layanan Ride-hailing Pada Aplikasi Gojek Di Surabaya

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    Tujuan dari penelitian ini adalah untuk mempelajari bagaimana Mindfulness mempengaruhi niat beli layanan ride-hailing pada aplikasi Gojek di Surabaya. Studi ini mengidentifikasi elemen-elemen seperti Perceived Ease of Use , Perceived Usefulness, dan Mindfulness yang berperan dalam membentuk niat beli konsumen, serta bagaimana elemen-elemen ini berinteraksi untuk mempengaruhi keputusan pembelian. Penelitian ini menggunakan Technology Acceptance Model (TAM) dan Mindfulness Technology Adoption (MTA) sebagai dasar teoritis. Data dikumpulkan melalui survei dan dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Mindfulness mempengaruhi Perceived Usefulness dan Perceived Ease of Use , yang pada gilirannya mempengaruhi Customer Purchase Intention. Temuan ini memberikan wawasan penting bagi perusahaan layanan ride-hailing seperti Gojek untuk merancang strategi pemasaran yang lebih efektif dan sesuai dengan kebutuhan serta preferensi konsumen di Surabaya

    Application of Laser Cut Textile Manipulation on Womenswear Ready-To-Wear Inspired by the Mysterious Screams of Dering Woods

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    Karya poster ini berdasarkan hasil penelitian menggunakan visual analisis yang menghasilkan motif yang terinspirasi dari film Dering Woods. Motif yang dihasilkan dari proses stilasi dari jeritan misterius yang merupakan situasi hutan Dering Woods yang terkenal angker dan menakutkan. Motif hasil stilasi ini bisa diterapkan pada produk pakaian ini dikerjakan dengan menggunakan teknologi laser cut yang menghasilkan tekstil manipulasi berupa motif. Penggunaan bahan yang mengandung polyester merupakan keterbatasan dari penerapan desain motif ini. Selain itu, pada poster ini juga dijelaskan terkait tahapan dalam proses desain, kelemahan desain, dan juga pengembangan desain untuk masa yang akan datang

    Exploring Textural Embellishment Through Hand Embroidery and Beading

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    Poster ini merupakan hasil dari proses eksperimen yang dilakukan dalam penelitian. Pada latar belakang poster menyatakan tentang keterlibatan teknologi canggih dalam sebuah karya baju yang mulai menghilangkan keterampilan tangan serta keunikan dari hasil karyanya. Dimana sebuah karya merupakan gambaran emosional pembuatnya. Selain itu dalam poster ini juga membahas terkait kelemahan dari karya yang dibuat. Karya yang dibuat dalam poster tersebut berupa sulaman tangan dan manik-manik yang dikerjakan menggunakan keterampilan tangan. poster ini juga menyajikan saran untuk karya yang menggunakan keterampilan tangan di masa yang akan datang, yaitu dibutuhkannya penggunaan benang dan manik-manik yang menggunakan pewarna alam, serta penggunaan karya yang menggunakan keterampilan tangan pada aksesoris atau benda fashion lainnya

    Buku Ajar Indera Integumen Ilmu Kedokteran Mata: Palpebra & Ocular Surface

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    llmu Kedokteran Mata merupakan salah satu llmu yang harus dikuasai oleh calon dokter dan dokter umum. Penyakit atau gangguan mata pada Palpebra (kelopak mata) dan ocular surface (tear film, konjungtiva, kornea dan aparatus lakrimalis) merupakan penyakit yang banyak terjadi di masyarakat dan cukup banyak menjadi kompetensi dokter umum. Dalam buku ini akan dibahas tentang basic science yaitu terkait embriologi, anatoiTi, histologi, fisiologi dan penyakit-penyakit beserta penatalaksanaan yang bobotnya disesuaikan dengan Standar Kompetensi Dokter Indonesia (SKDI) 2012. Selain, dalam buku ini juga dibahas tentang microbiom pada mata

    Bridging the Gap: Understanding M-Learning Acceptance Among University Students Through Technological and Individual-Social Perspectives

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    This study explores the crucial influence of technological and individual-social factors on the willingness of university students to use mobile learning (m-learning). It analyzes the direct, indirect, and overall effects of these factors. Furthermore, it examines how gender and age serve as moderators of the direct impact of each determinant on students' intentions to embrace m-learning. Based on a thorough review of the recent studies in m-learning acceptance, the theoretical model is developed employing two categories, each of which has three factors and two moderating factors. This quantitative cross-sectional study collects the data using self-administered questionnaires delivered to the respondents using google forms. The model is analyzed by the structural equation modeling technique using 687 valid student responses. The results affirm that higher education students prioritize technological aspects when considering the adoption of m-learning, as indicated by the direct effect findings. Moreover, the analysis of total effects highlights that individual-social factors exert the most substantial influence on students' intention to use m-learning. Furthermore, the study presents evidence supporting the role of gender as a moderating factor in the association between perceived enjoyment and behavioral intention. This research addresses the lack of comprehensive theoretical knowledge regarding the adoption of m-learning in Indonesia. It introduces novel theoretical insights concerning direct, indirect, total effects, and moderating effects, which are then utilized to analyze the significant practical implications of the study's findings

    Sentiment Analysis of Meme Images Using Deep Neural Network Based on Keypoint Representation

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    Meme image sentiment analysis is a task of examining public opinion based on meme images posted on social media. In various fields, stakeholders often need to quickly and accurately determine the sentiment of memes from large amounts of available data. Therefore, innovation is needed in image pre-processing so that an increase in performance metrics, especially accuracy, can be obtained in improving the classification of meme image sentiment. This is because sentiment classification using human face datasets yields higher accuracy than using meme images. This research aims to develop a sentiment analysis model for meme images based on key points. The analyzed meme images contain human faces. The facial features extracted using key points are the eyebrows, eyes, and mouth. In the proposed method, key points of facial features are represented in the form of graphs, specifically directed graphs, weighted graphs, or weighted directed graphs. These graph representations of key points are then used to build a sentiment analysis model based on a Deep Neural Network (DNN) with three layers (hidden layer: i = 64, j = 64, k = 90). There are several contributions of this study, namely developing a human facial sentiment detection model using key points, representing key points as various graphs, and constructing a meme dataset with Indonesian text. The proposed model is evaluated using several metrics, namely accuracy, precision, recall, and F-1 score. Furthermore, a comparative analysis is conducted to evaluate the performance of the proposed model against existing approaches. The experimental results show that the proposed model, which utilized the directed graph representation of key points, obtained the highest accuracy at 83% and F1 score at 81%, respectively

    Pengaruh Digital dan Word of Mouth Marketing Terhadap Popularitas Brand Awareness pada Bisnis Kopi Keliling di Surabaya

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    Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includes aspects such as consumer appeal, problems that occur, and trends that are happening among the people of Surabaya. With the significant growth of mobile device usage, the digital marketing strategy for mobile coffee includes mobile apps, online ordering, and e-payment to provide convenience to customers. This research provides an in-depth insight into how digital marketing can be a growth catalyst for mobile coffee businesses, enabling them to not only survive in this digital era but also thrive in the face of ever-changing market dynamics

    Self-Medication Practices among University Students during the COVID-19 Pandemic

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    Self-medication is a treatment effort often undertaken by students, especially when the burden on healthcare services increases due to the coronavirus disease 2019 (COVID-19) pandemic. Nevertheless, up to five years after the onset of the global pandemic caused by the SARS-CoV-2 virus, no empirical evidence has been found to elucidate the self-medication practice among students in Indonesia. This observational study with a cross-sectional design aimed to identify students' self-medication practices at a university during the second wave of the COVID-19 pandemic. The research data was collected online using a questionnaire (Google Form). The questionnaire used consisted of two parts: student characteristics and student self-medication practices. A total of 1,019 students were involved in this study. The most used drugs for self- medication by students were vitamins/multivitamins (91.66%) and analgesics (64.57%). Most medicines used by students were obtained from pharmacies (88.71%), while information related to drugs was obtained from recommendations from friends and family members (72.72%). The primary consideration that prompted students to self-medicate during the COVID-19 era was the easy access to medicines (83.81%). Students' self-medication practices during a health service delivery crisis can be irrational. As this study was conducted within a single institution using a specific sampling approach, the findings should be regarded as context-specific rather than broadly generalizabl

    The Effect of Broccoli Extract (Brassica Oleracea Var.) on the Kidney Glomerulus of Male Wistar Rats (Rattus Norvegicus) Induced by Alloxan

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    Aloxan causes an imbalance between antioxidants and free radicals, leading to health implications including kidney dysfunction, which can be observed, among other factors, by the extent of the kidney glomerulus area. Exogenous antioxidant intake is needed to prevent a decrease in the glomerulus area due to free radicals induced by aloxan, one of which is broccoli (Brassica oleracea var. italica) which has high levels of antioxidants. Objective: This study aims to determine the effect of broccoli extract (Brassica oleracea var. italica) on the changes in the glomerulus area of male Wistar rats induced by aloxan. Methodology: This research used an experimental method, namely RCT (Randomized Controlled Trial), with a post-test control group design on 32 male Wistar rats for 30 days, divided into 4 groups: negative control group, positive control group, and 2 treatment groups (100 mg/kgBW and 200 mg/kgBW). The calculation of the glomerulus area in the kidneys was performed with a magnification of 400x. The data obtained will be processed using ANOVA test to observe differences between groups. Research Results: This study showed differences in the glomerulus area of the kidneys in all groups (ANOVA, p=0.00). The increase in broccoli extract administration is directly proportional to the glomerulus area in the group given aloxan and yielded significant results (LSD, p<0.05). Conclusion: Administration of broccoli extract can increase the glomerulus area of Wistar rat kidneys induced by aloxan

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